http://peterpawlick.com Peter Pawlick | Creative Strategist Mon, 13 Feb 2012 16:24:16 +0000 http://peterpawlick.com en http://peterpawlick.com/Englander-s-First-Crack-Coffee http://peterpawlick.com/following/peterpawlick.com/Englander-s-First-Crack-Coffee Mon, 13 Feb 2012 16:24:16 +0000 Peter Pawlick | Creative Strategist 2800157 Co-directed with William Hereford for Nathan Englander and McSweeney's. Co-directed with William Hereford for Nathan Englander and McSweeney's. http://peterpawlick.com/Fort-Defiance http://peterpawlick.com/following/peterpawlick.com/Fort-Defiance Mon, 13 Feb 2012 16:13:48 +0000 Peter Pawlick | Creative Strategist 2800046 Co-directed with William Hereford. Co-directed with William Hereford. http://peterpawlick.com/Havaianas http://peterpawlick.com/following/peterpawlick.com/Havaianas Wed, 08 Feb 2012 05:45:09 +0000 Peter Pawlick | Creative Strategist 2766431 Client: Havaianas Agency: Cunning Role: Creative Strategy To help Havaianas promote its limited edition line of World Cup team sandals, we created a campaign around the eight best bars in NYC to watch the World Cup. The campaign launched with wild posters letting fans know where and when to see their favorite teams play. Working with each bar, we created custom staff team uniforms and product displays, as well as a series of Havaianas World Cup bar coasters that included a chance to win a pair of Havaianas. For 15 games days of the World Cup, our brand ambassadors drove between our eight bars in a custom 1968 VW bus, distributing Havaianas to fans and Tweeting their location along the way. Results: 14,011,697 estimated total impressions 66,000 coasters distributed Over 700 new Twitter followers Awards: MarCom Special Event (Gold), Promotion (Gold), and Social Media (Platinum). Client: Havaianas Agency: Cunning Role: Creative Strategy To help Havaianas promote its limited edition line of World Cup team sandals, we created a campaign... http://peterpawlick.com/The-Skinny-Dipping-Report http://peterpawlick.com/following/peterpawlick.com/The-Skinny-Dipping-Report Sun, 22 Jan 2012 00:25:24 +0000 Peter Pawlick | Creative Strategist 2420662 The Skinny Dipping Report is a calendar and guide to swimming naked in beautiful places around the world. For each month of 2012, the report features a photograph sourced via Flickr from one of twelve international contributors, as well as the story of the photograph and a map of the location in which it was taken. The report also includes travel tips – how to get there, where to stay, what to eat and drink – and the moon cycle for each month, so as to better plan skinny dipping excursions around ambient lighting. The Skinny Dipping Report has been featured on Cool Hunting, UrbanDaddy, Refinery29, The Village Voice, City Magazine, and Playboy Argentina. <img src="http://payload6.cargocollective.com/1/5/176773/2420662/tsdr party_2.jpg" width="670" height="488" width_o="1316" height_o="959" src_o="http://payload6.cargocollective.com/1/5/176773/2420662/tsdr party_2_o.jpg" data-mid="14033571" border="0" align="left"/>Launch party, Lost Weekend NYC, December 2011 For more information and press links, visit our site. The Skinny Dipping Report is a calendar and guide to swimming naked in beautiful places around the world. For each month of 2012, the report features a photograph...