http//www.mbsolutions.com en-us Peter Spellman, MBS Business Media n. Music Career Juice:1. Tools and tactics to help 'juice' your indie music career; 2. Mind and soul supplements designed to move your music career forward; 3. Illuminating insights on the music business, music marketing and music career development. Peter Spellman n. Music Career Juice:1. Tools and tactics to help 'juice' your indie music career; 2. Mind and soul supplements designed to move your music career forward; 3. Illuminating insights on the music business, music marketing and music career development. n. Music Career Juice:1. Tools & tactics to help 'juice' your indie music career; 2. Mind & soul supplements designed to move your music career forward; 3. Illuminating insights on the music business, music marketing and music career development. music,promotion,books,business,musicians,musician,resource,independent,marketing,career,careers,spellman,peter http://www.mbsolutions.comhttp://www.mbsolutions.com/images/splash/MCJ-orange300.jpg http://feeds.feedburner.com/PeterSpellmansMusicCareerJuice?format=skinPeter Spellman, MBS Business Mediamusic,promotion,books,business,musicians,musician,resource,independent,marketing,career,careers,spellman,peterBusiness/CareersEducationMusicArts/Performing Artssuccess@mbsolutions.comPeter SpellmannoSubscribe with My Yahoo!Subscribe with NewsGatorSubscribe with NetvibesSubscribe with GoogleSubscribe with PageflakesSubscribe with ODEOSubscribe with Podnovan. Music Career Juice:1. Tools & tactics to help 'juice' your indie music career; 2. Mind & soul supplements designed to move your music career forward; 3. Illuminating insights on the music business, music marketing and music career development. Peter Spellman Making Media Waves One thing all artists have in their favor is this: The media has space to fill and depends on us to provide the filler. Dollar for dollar, hour for hour, media publicity may very well be the best investment you can make for you marketing program. The key to successful publicity is having a strategic plan that leaves no stone unturned in your efforts to get your signal through all the media noise out there. This podcast shares a "publicity waves strategy" that can help you rise to the top of media attention today. Excerpted from the book, "Indie Marketing Power," 2nd ed. by Peter Spellman (mbsolutions.com). http://www.mbsolutions.com/xml/content/podcasts/Episode_22_Making_Media_Waves.mp3 Wed, 28 Jan 2009 23:00:00 GMT 06:48 music promotion, music promotion books, music business, business music, musicians, musician resource, independent musician, marketing success@mbsolutions.com (Peter Spellman)no<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=UuugrNHx"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=HNxzIKBe"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=42" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PeterSpellmansMusicCareerJuice/~4/b8EOH5yacRM" height="1" width="1"/>http://feedproxy.google.com/~r/PeterSpellmansMusicCareerJuice/~3/b8EOH5yacRM/Episode_22_Making_Media_Waves.mp3http://www.mbsolutions.com/xml/content/podcasts/Episode_22_Making_Media_Waves.mp3http://www.mbsolutions.com/xml/content/podcasts/Episode_22_Making_Media_Waves.mp3 Peter Spellman Staying Biz-Healthy Many in the music industry are experienceing the same things right now as we all seek to grapple with the new world disorder. The economic slowdown and crazy fuel prices have pounded already weak sales in a music industry grappling with rampant piracy and slowing CD sales. Gigs are pinched, distributors are 120 days out, customers are staying home, and your bills are piling up. Music groups are under pressure to make deep-seated changes to survive the times ahead and the "ripple effects" will be profound. Despite a gloomy money picture, it is crucial to keep your head out of the sand. Times like these force us to reevaluate our deepest values and desires. We have before us a godlen opportunity to take a fresh look at our businesses, streamiline and strengthen our operations, and put ourselves on steadier economic ground. http://www.mbsolutions.com/xml/content/podcasts/Episode_21_Staying_Biz-Healthy.mp3 Tue, 22 Jul 2008 23:00:00 GMT 11:56 music promotion, music promotion books, music business, business music, musicians, musician resource, independent musician, marketing success@mbsolutions.com (Peter Spellman)no<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=873SXPRh"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=tsSC79vK"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=42" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PeterSpellmansMusicCareerJuice/~4/oram6ozJuVM" height="1" width="1"/>http://feedproxy.google.com/~r/PeterSpellmansMusicCareerJuice/~3/oram6ozJuVM/Episode_21_Staying_Biz-Healthy.mp3http://www.mbsolutions.com/xml/content/podcasts/Episode_21_Staying_Biz-Healthy.mp3http://www.mbsolutions.com/xml/content/podcasts/Episode_21_Staying_Biz-Healthy.mp3 Peter Spellman Crowdfunding: Arts Patronage from the Masses Today's consumers are no longer passive recipients of brand messages. They've become active participants in co-creating the brands (and bands) they love. One exciting method for doing this is the music crowdfunding phenomenon. This is a bottom-up career strategy where fans discover and support the music they love. This podcast takes a look at three of these new services currently on the scene. http://www.mbsolutions.com/xml/content/podcasts/Episode_20_Music_Crowdfunding.mp3 Thu, 17 Apr 2008 23:00:00 GMT 15:04 music promotion, music promotion books, music business, business music, musicians, musician resource, independent musician, marketing success@mbsolutions.com (Peter Spellman)no<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=bJFMBbLp"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=kCnohkoh"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=42" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PeterSpellmansMusicCareerJuice/~4/5ecyJeGsgAw" height="1" width="1"/>http://feedproxy.google.com/~r/PeterSpellmansMusicCareerJuice/~3/5ecyJeGsgAw/Episode_20_Music_Crowdfunding.mp3http://www.mbsolutions.com/xml/content/podcasts/Episode_20_Music_Crowdfunding.mp3http://www.mbsolutions.com/xml/content/podcasts/Episode_20_Music_Crowdfunding.mp3 Peter Spellman The Artist as Indie Marketer (Interview Pt. 2) Second of a two-part interview with Peter Spellman based on his book, "Indie Marketing Power" (mbsolutions.com/books). Interview conducted by Rich Meitin for use in his senior college course, "Current Music Industry Issue and Trends". http://www.mbsolutions.com/xml/content/podcasts/Episode_19_The_Artist_as_Indie_Marketer.mp3 Sat, 15 Dec 2007 23:00:00 GMT 34:46 music promotion, music promotion books, music business, business music, musicians, musician resource, independent musician, marketing success@mbsolutions.com (Peter Spellman)no<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=0Pt8K98b"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=71ixJDty"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=42" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PeterSpellmansMusicCareerJuice/~4/CdRrICAGefs" height="1" width="1"/>http://feedproxy.google.com/~r/PeterSpellmansMusicCareerJuice/~3/CdRrICAGefs/Episode_19_The_Artist_as_Indie_Marketer.mp3http://www.mbsolutions.com/xml/content/podcasts/Episode_19_The_Artist_as_Indie_Marketer.mp3http://www.mbsolutions.com/xml/content/podcasts/Episode_19_The_Artist_as_Indie_Marketer.mp3 Peter Spellman Indie Crisis and Opportunity (Interview) First of a two-part interview with Peter Spellman based on his book, "Indie Marketing Power" (mbsolutions.com/books). Interview conducted by Rich Meitin for use in his senior college course, "Current Music Industry Issue and Trends". http://www.mbsolutions.com/xml/content/podcasts/Episode_18_Indie_Crisis_and_Opportunity_(Interview).mp3 Wed, 28 Oct 2007 23:00:00 GMT 36:16 music promotion, music promotion books, music business, business music, musicians, musician resource, independent musician, marketing success@mbsolutions.com (Peter Spellman)no<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=cJHgYfpo"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=OzkLg4Uf"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=42" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PeterSpellmansMusicCareerJuice/~4/JSyo1qcWL_Y" height="1" width="1"/>http://feedproxy.google.com/~r/PeterSpellmansMusicCareerJuice/~3/JSyo1qcWL_Y/Episode_18_Indie_Crisis_and_Opportunity_(Interview).mp3http://www.mbsolutions.com/xml/content/podcasts/Episode_18_Indie_Crisis_and_Opportunity_(Interview).mp3http://www.mbsolutions.com/xml/content/podcasts/Episode_18_Indie_Crisis_and_Opportunity_(Interview).mp3 Peter Spellman Your Customer Treasure Your customers, fans and clients are the "coin of the realm," the most important support system your business has. This episode explores the new demands of the customer majority and how you can meet these demands most effectively to ensure lasting relationships wit this treasure. Excerpted from the book, "Indie Marketing Power" by Peter Spellman (mbsolutions.com). http://www.mbsolutions.com/xml/content/podcasts/Episode_17_Your_Customer_Treasure.m4a Fri, 26 Oct 2007 23:00:00 GMT 06:56 music promotion, music promotion books, music business, business music, musicians, musician resource, independent musician, marketing success@mbsolutions.com (Peter Spellman)no<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=nBmR97GD"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=5nKv9RKd"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=42" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PeterSpellmansMusicCareerJuice/~4/-CnaHC3zuW0" height="1" width="1"/>http://feedproxy.google.com/~r/PeterSpellmansMusicCareerJuice/~3/-CnaHC3zuW0/Episode_17_Your_Customer_Treasure.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_17_Your_Customer_Treasure.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_17_Your_Customer_Treasure.m4a Peter Spellman Matrixing Your Music Career There's a tool marketers use to help get at a product's essens. It's called "Matrixing" and I've adapted it to career development, specifically how to depen one's career niche using this tool. Excerpted from the book, "Indie Marketing Power" by Peter Spellman (mbsolutions.com). http://www.mbsolutions.com/xml/content/podcasts/Episode_16_Matrixing_Your_Music_Career.m4a Sun, 07 Oct 2007 23:00:00 GMT 08:54 music promotion, music promotion books, music business, business music, musicians, musician resource, independent musician, marketing success@mbsolutions.com (Peter Spellman)no<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=47N2hk7d"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=5TDSv0qB"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=42" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PeterSpellmansMusicCareerJuice/~4/rPdtSBCF-qg" height="1" width="1"/>http://feedproxy.google.com/~r/PeterSpellmansMusicCareerJuice/~3/rPdtSBCF-qg/Episode_16_Matrixing_Your_Music_Career.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_16_Matrixing_Your_Music_Career.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_16_Matrixing_Your_Music_Career.m4a Peter Spellman Mining Your Market When it comes to doing business in the new economy, nothing is more fundamental than knowing your customer. Marketers use sophisticated "datamining" techniques in order to sound the depths of their customer base. While you may not have a big marketing budget to pursue such tactics, you can still find inexpensive ways to know and target your fans and customers. Your business depends on it. Excerpted from the book, "Indie Marketing Power" by Peter Spellman (mbsolutions.com). http://www.mbsolutions.com/xml/content/podcasts/Episode_15_Mining_Your_Market.m4a Mon, 17 Sep 2007 23:00:00 GMT 06:41 music promotion, music promotion books, music business, business music, musicians, musician resource, independent musician, marketing success@mbsolutions.com (Peter Spellman)no<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=J9QBpfD6"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=nN0LHvza"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=42" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PeterSpellmansMusicCareerJuice/~4/LxVBa-5yOms" height="1" width="1"/>http://feedproxy.google.com/~r/PeterSpellmansMusicCareerJuice/~3/LxVBa-5yOms/Episode_15_Mining_Your_Market.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_15_Mining_Your_Market.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_15_Mining_Your_Market.m4a Peter Spellman Be a Music Meaning Giver We live in a world of music hyperabundance. Everything is available 24/7 - everything except "meaning." this podcast looks at the opportunity hyperabundance creates for meaning-givers. How can you provide meaning in the world of music? Excerpted from the book, "Indie Marketing Power" by Peter Spellman (mbsolutions.com). http://www.mbsolutions.com/xml/content/podcasts/Episode_14_Be_a_Music_Meaning_Giver.m4a Thu, 30 Aug 2007 23:00:00 GMT 05:47 music promotion, music promotion books, music business, business music, musicians, musician resource, independent musician, marketing success@mbsolutions.com (Peter Spellman)no<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=vKT0MUoy"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=U3y8rkNi"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=42" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PeterSpellmansMusicCareerJuice/~4/0ycY5Oz9oQ8" height="1" width="1"/>http://feedproxy.google.com/~r/PeterSpellmansMusicCareerJuice/~3/0ycY5Oz9oQ8/Episode_14_Be_a_Music_Meaning_Giver.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_14_Be_a_Music_Meaning_Giver.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_14_Be_a_Music_Meaning_Giver.m4a Peter Spellman Marketing Wisely It's easy in the crush of all your music promotional activities to often loose perspective. That's why it's important every now and then to pause and stand back from all your marketing labor in order to gain persepective and sharpen your efforts. Here are some practical tips to help you get that perspective and stay energized as you take your music products and services to the world. Excerpted from the book, "Indie Marketing Power" by Peter Spellman. http://www.mbsolutions.com/xml/content/podcasts/Episode_13_Marketing_Wisely.m4a Fri, 13 Jul 2007 23:00:00 GMT 05:27 music promotion, music promotion books, music business, business music, musicians, musician resource, independent musician, marketing success@mbsolutions.com (Peter Spellman)no<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=jWRd3MXT"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=RfFyNkXt"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=42" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PeterSpellmansMusicCareerJuice/~4/6AkmmYpriOw" height="1" width="1"/>http://feedproxy.google.com/~r/PeterSpellmansMusicCareerJuice/~3/6AkmmYpriOw/Episode_13_Marketing_Wisely.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_13_Marketing_Wisely.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_13_Marketing_Wisely.m4a Peter Spellman Industry and Trade While the music "industry" buckles under the pressures of new technologies and a changing marketplace, the music "trade" is expanding and creating new models of music participation, business and careers. This is a new power in the corner of musicians and the sooner we accept this power the sooner we'll start seeing our musical labor move our careers forward. Further info at: mbsolutions.com http://www.mbsolutions.com/xml/content/podcasts/Episode_12_Industry_and_Trade.m4a Wed, 4 Jul 2007 05:00:00 GMT 05:35 music promotion, music promotion books, music business, business music, musicians, musician resource, independent musician, marketing success@mbsolutions.com (Peter Spellman)no<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=gdYsgRWr"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=qAH5ghsq"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=42" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PeterSpellmansMusicCareerJuice/~4/vZzDu6euVF8" height="1" width="1"/>http://feedproxy.google.com/~r/PeterSpellmansMusicCareerJuice/~3/vZzDu6euVF8/Episode_12_Industry_and_Trade.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_12_Industry_and_Trade.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_12_Industry_and_Trade.m4a Peter Spellman Why Major Record Companies Suck Major record labels have delivered lots of good music to our ears over the years. But they are also, by their very natures, short-sighted entities ruled by corporate imperatives that have a tendency to treat art and artists as disposable "product," myopically responding to any outside threats with subpoenas, and in the end, reducing artist contracts to attractive tax write offs. Other than that, I have no strong feelings about them. http://www.mbsolutions.com/xml/content/podcasts/Episode_11_Why_Major_Record_Companies_Suck.m4a Sun, 17 Jun 2007 16:12:00 GMT 13:48 music promotion, music promotion books, music business, business music, musicians, musician resource, independent musician, marketing success@mbsolutions.com (Peter Spellman)no<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=s0j9X66g"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=g9t9dtR0"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=42" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PeterSpellmansMusicCareerJuice/~4/IbiZHuE5Skw" height="1" width="1"/>http://feedproxy.google.com/~r/PeterSpellmansMusicCareerJuice/~3/IbiZHuE5Skw/Episode_11_Why_Major_Record_Companies_Suck.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_11_Why_Major_Record_Companies_Suck.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_11_Why_Major_Record_Companies_Suck.m4a Peter Spellman Music as a Service The music industry is transforming before our eyes and WE are the reason for its transformation. The future isn't about a change in distribution, it's about the atrophy of distribution itself. Instead of distributing things, we'll get access. It's a critical difference. In this podcast, author Peter Spellman discusses how the future isn't about downloading songs and burning CDs. It's about just-in-time customized delivery. Music as service, not product. From his book, "Indie Marketing Power: The Resource Guide for Maximizing Your Music Marketing" by Peter Spellman (mbsolutions.com) http://www.mbsolutions.com/xml/content/podcasts/Episode_10_Music_as_Service.m4a Wed, 2 May 2007 03:30:00 GMT 10:59 music promotion, music promotion books, music business, business music, musicians, musician resource, independent musician, marketing success@mbsolutions.com (Peter Spellman)no<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=wIN7UhWK"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=k8eIUzdj"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=42" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PeterSpellmansMusicCareerJuice/~4/5htDr3aKzbs" height="1" width="1"/>http://feedproxy.google.com/~r/PeterSpellmansMusicCareerJuice/~3/5htDr3aKzbs/Episode_10_Music_as_Service.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_10_Music_as_Service.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_10_Music_as_Service.m4a Peter Spellman Making the Most of Every Gig One of the keys to music business success is the ability to maximize limited resources. This simply means making the most of the time, money and effort available to promote your career. Though your resources are meager it's what you do with them that really counts. This principle applies to every aspect of a musician's life, but I want to focus on just one of them in this podcast: How to get the most out of every gig you play. This episode is derived from the book. "Indie Marketing Power" by Peter Spellman (mbsolutions.com). http://www.mbsolutions.com/xml/content/podcasts/Episode_9_Making_the_Most_of_Every_Gig.m4a Thu, 12 Apr 2007 21:30:00 GMT 10:43 music promotion, music promotion books, music business, business music, musicians, musician resource, independent musician, marketing success@mbsolutions.com (Peter Spellman)no<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=VntQluhH"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=yx7vJlEt"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=42" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PeterSpellmansMusicCareerJuice/~4/CfVv3RK4_Zo" height="1" width="1"/>http://feedproxy.google.com/~r/PeterSpellmansMusicCareerJuice/~3/CfVv3RK4_Zo/Episode_9_Making_the_Most_of_Every_Gig.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_9_Making_the_Most_of_Every_Gig.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_9_Making_the_Most_of_Every_Gig.m4a Peter Spellman Getting More Gigs While nightclubs are the usual target for bands' performances, musicians shouldn't overlook the thousands of other performance opportunities that fall outside the typical club circuit. These can include everything from associations and country clubs, to park programs and schools. This episode of 'Music Career Juice' explores these 'gigs beyond the clubs' and provides ideas and strategies for adding them to your own band's performance schedule. This content is adapted from the book, "Indie Marketing Power: The Resource Guide for Maximizing Your Music Marketing" by Peter Spellman ( mbsolutions.com). http://www.mbsolutions.com/xml/content/podcasts/Episode_8_Getting_More_Gigs.m4a Sat, 24 Mar 2007 04:04:00 GMT 19:36 music promotion, music promotion books, music business, business music, musicians, musician resource, independent musician, marketing success@mbsolutions.com (Peter Spellman)no<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=H2oIg79W"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=qz0uyqEv"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=42" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PeterSpellmansMusicCareerJuice/~4/NLbWYqpi1eo" height="1" width="1"/>http://feedproxy.google.com/~r/PeterSpellmansMusicCareerJuice/~3/NLbWYqpi1eo/Episode_8_Getting_More_Gigs.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_8_Getting_More_Gigs.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_8_Getting_More_Gigs.m4a Peter Spellman A Brief History of Record Labels Over the last hundred years record companies have played a key role in making popular music visible to us all. They've also earned a reputation for screwing artists and the public when it was convenient for them. Obviously, they're a mixed bag. This episode looks at how record companies developed in the US during the last century, how they grew and what made them (and still makes) them tick. A good primer for all those hoping to do business with a major record label someday. Adapted from the book, "Indie Marketing Power" by Peter Spellman (mbsolutions.com). http://www.mbsolutions.com/xml/content/podcasts/Episode_7_A_Brief_History_of_Record_Labels.m4a Sun, 04 Mar 2007 23:00:00 GMT 31:10 music promotion, music promotion books, music business, business music, musicians, musician resource, independent musician, marketing success@mbsolutions.com (Peter Spellman)no<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=81tTfxGY"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=RTXgKZ68"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=42" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PeterSpellmansMusicCareerJuice/~4/oq3iFiNQvBQ" height="1" width="1"/>http://feedproxy.google.com/~r/PeterSpellmansMusicCareerJuice/~3/oq3iFiNQvBQ/Episode_7_A_Brief_History_of_Record_Labels.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_7_A_Brief_History_of_Record_Labels.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_7_A_Brief_History_of_Record_Labels.m4a Peter Spellman Niche Your Indie Label Indie labels are the ever-faithful breeding ground for new music. And great music is usually what distinguishes them in the marketplace. But equally important is the "niche" they occupy, the unique slice of the market they've made their own. This podcast briefly explores how indie labels distinguish themselves by using music genres to help them stand out in the music marketplace. Adapted from the book, "Indie Power: A Business-Building Guide for Record Labels, Music Production Houses and Merchant Musicians" by Peter Spellman (mbsolutions.com). http://www.mbsolutions.com/xml/content/podcasts/Episode_6_Niche_Your_Indie_Label.m4a Tue, 23 Jan 2007 23:00:00 GMT 07:17 music promotion, music promotion books, music business, business music, musicians, musician resource, independent musician, marketing success@mbsolutions.com (Peter Spellman)no<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=a3gzqGHx"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=gBeV5OHM"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=42" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PeterSpellmansMusicCareerJuice/~4/hS9J5DhvOzs" height="1" width="1"/>http://feedproxy.google.com/~r/PeterSpellmansMusicCareerJuice/~3/hS9J5DhvOzs/Episode_6_Niche_Your_Indie_Label.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_6_Niche_Your_Indie_Label.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_6_Niche_Your_Indie_Label.m4a Peter Spellman Understanding Today's Music Market The music business stands at an historical crossroads - almost every aspect of the way people create, consume and listen to popular music is changing. What does this mean for musicians? In this podcast Peter Spellman discusses five "metatrends" currently shaping the new music economy and how musicians can take full advantage of them in the development of their own careers and businesses. Adapted from the book, "Indie Marketing Power: The Resource Guide for Maximizing Your Music Marketing" by Peter Spellman (mbsolutions.com). http://www.mbsolutions.com/xml/content/podcasts/Episode_5_Understanding_Todays_Music_Market.m4a Tue, 23 Jan 2007 23:00:00 GMT 20:59 music promotion, music promotion books, music business, business music, musicians, musician resource, independent musician, marketing success@mbsolutions.com (Peter Spellman)no<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=euFSQCsP"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=buKEmdnq"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=42" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PeterSpellmansMusicCareerJuice/~4/GXYybD0sTs8" height="1" width="1"/>http://feedproxy.google.com/~r/PeterSpellmansMusicCareerJuice/~3/GXYybD0sTs8/Episode_5_Understanding_Todays_Music_Market.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_5_Understanding_Todays_Music_Market.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_5_Understanding_Todays_Music_Market.m4a Peter Spellman Your Marketing Mindset Music marketing is essentially communication - communicating so well with your target market so well that it wants to know more about you. But to communicate effectively as a music marketer, you need to first develop a "marketing mindset," a new way of thinking about your assets and those you're marketing to. Successful music marketing means first having a clear understanding of your market, particularly how it has changed in recent years. Only then can you effectively communicate your message to your fans, customers and clients. Adapted from "Indie Marketing Power: The Resource Guide for Maximizing Your Music Marketing" by Peter Spellman (mbsolutions.com). http://www.mbsolutions.com/xml/content/podcasts/Episode_4_Your_Marketing_Mindset.m4a Thu, 11 Jan 2007 16:00:00 GMT 12:28 music promotion, music promotion books, music business, business music, musicians, musician resource, independent musician, marketing success@mbsolutions.com (Peter Spellman)no<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=0ZY281wO"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=1MVlyWWq"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=42" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PeterSpellmansMusicCareerJuice/~4/5CY4v-gDx8k" height="1" width="1"/>http://feedproxy.google.com/~r/PeterSpellmansMusicCareerJuice/~3/5CY4v-gDx8k/Episode_4_Your_Marketing_Mindset.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_4_Your_Marketing_Mindset.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_4_Your_Marketing_Mindset.m4a Peter Spellman How to Thrive in Your Music Career Getting ahead in the music business today means setting your sail in the right direction. Peter Spellman (mbsolutions.com) presents four guidelines to help musicians ride the winds of change towards success, and to thrive (not just survive) in their music careers. http://www.mbsolutions.com/xml/content/podcasts/Episode_3_Thriving_Music_Career.m4a Thu, 11 Jan 2007 16:00:00 GMT 12:10 music promotion, music promotion books, music business, business music, musicians, musician resource, independent musician, marketing success@mbsolutions.com (Peter Spellman)no<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=EMzE5ckc"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=VziMp8Lv"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=42" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PeterSpellmansMusicCareerJuice/~4/vBnWyBRBXMo" height="1" width="1"/>http://feedproxy.google.com/~r/PeterSpellmansMusicCareerJuice/~3/vBnWyBRBXMo/Episode_3_Thriving_Music_Career.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_3_Thriving_Music_Career.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_3_Thriving_Music_Career.m4a Peter Spellman Mapping Out Your Music Career Clarifying your goals as a musician is essential and once this is accomplished you're ready to create a map that will help you reach these goals..In this episode of "Music Career Juice", Peter Spellman (mbsolutions.com) explores the dynamics of music career "map-making" and how several musicians use planning to move their careers forward. http://www.mbsolutions.com/xml/content/podcasts/Episode_2_Mapping_Out_Your_Music_Career.m4a Thu, 11 Jan 2007 16:00:00 GMT 24:57 music promotion, music promotion books, music business, business music, musicians, musician resource, independent musician, marketing success@mbsolutions.com (Peter Spellman)no<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=I5HK1nLs"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=f394aZKI"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=42" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PeterSpellmansMusicCareerJuice/~4/QlTYAjodzw8" height="1" width="1"/>http://feedproxy.google.com/~r/PeterSpellmansMusicCareerJuice/~3/QlTYAjodzw8/Episode_2_Mapping_Out_Your_Music_Career.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_2_Mapping_Out_Your_Music_Career.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_2_Mapping_Out_Your_Music_Career.m4a Peter Spellman Focusing: the Key to Music Career Success A key ingredient in music career success is strong focus.In this episode of "Music Career Juice", Peter Spellman (mbsolutions.com) explores why focus is so important, reasons musicians tend not to focus, and some strategies to help you find and develop the focus you need to succeed in the new music economy. http://www.mbsolutions.com/xml/content/podcasts/Episode_1_Focusing.m4a Thu, 11 Jan 2007 16:00:00 GMT 12:56 music promotion, music promotion books, music business, business music, musicians, musician resource, independent musician, marketing success@mbsolutions.com (Peter Spellman)no<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=pY09Gkmb"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?a=FfApGdVI"><img src="http://feeds.feedburner.com/~f/PeterSpellmansMusicCareerJuice?d=42" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PeterSpellmansMusicCareerJuice/~4/bNj6kRra1GI" height="1" width="1"/>http://feedproxy.google.com/~r/PeterSpellmansMusicCareerJuice/~3/bNj6kRra1GI/Episode_1_Focusing.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_1_Focusing.m4ahttp://www.mbsolutions.com/xml/content/podcasts/Episode_1_Focusing.m4a Peter Spellmannonadultn. Music Career Juice:1. Tools and tactics to help 'juice' your indie music career; 2. Mind and soul supplements designed to move your music career forward; 3. Illuminating insights on the music business, music marketing and music career development.