http://www.phaseous.comsearch engine optimization, search engine marketing, social networking, trainingenTue, 30 Jun 2009 13:42:14 PDTnosearch engine optimization, search engine marketing, social networking, traininghttp://www.phaseous.com/2009/06/how-to-write-a-seo-friendly-press-release/Today it is more important than ever to understand and appreciate the nuances of how authoring content for the web differs from old-school press release and marketing copywriting. Gone are the long and elaborate introductory paragraphs.  As search engines treat the information at the beginning of a string (i.e. title or sentence) with greater [...]http://www.phaseous.com/2009/03/social-media-for-realtors/Its no news that realtors are looking for innovative ways to generate leads these days.  What is different is how they’re able to efficiently leverage technology to achieve their goals and set themselves apart from the competition.  As we’ve discussed in the past, merely having a website is hardly enough to make a difference.  Furthermore, [...]http://www.phaseous.com/2009/01/the-future-of-public-relations/With the growing number of public relations agencies delving into digital & social media, the misunderstanding and misuse of these new technologies and capabilities appears to be the standard rather than the exception.  David Henderson addresses this point beautifully in his post about The Changing Face of PR Leadership.  If these major agencies are to [...]http://www.phaseous.com/2008/12/why-building-a-flash-website-is-a-bad-idea/Even though its widely accpeted in the SEO community that flash based websites are not search engine friendly, this information isn’t universally known, let alone properly understood.  A recent discussion on this topic convinced me that this subject was worth revisiting. Put simply, the way search engines work is that when they get hip to your [...]http://www.phaseous.com/2008/11/why-obama-shouldnt-give-up-his-blackberry/This morning I happened upon this AP story from CNN.com where the author suggested President-Elect Obama may have to give up his Blackberry handheld because his emails could be subpoenaed and made public, not to mention the fact that consumer cell devices are rather easily tracked.  As a technology expert and enthusiast, I have to [...]http://www.phaseous.com/2008/10/when-not-to-rely-on-seo/While investing in SEO in today’s market can be one of the most cost-effective and import things a business can do, there are certain cases where it may not be ideal.  As discussed over on searchengineguide.com: If you have created a completely new product that serves a completely new niche, there simply may not be enough [...]http://www.phaseous.com/2008/10/roi-on-seo-vs-ppc/Just as savvy investors see opportunity in down markets, internet marketers and SEO experts do the same when they notice a disproportion in spending on PPC (pay-per-click) advertising compared to SEO.  The often referenced “Google Heat Map” indicates that the lion-share of clicks for search results are within the organic listings.  That said, recent reports [...]http://www.phaseous.com/2008/09/google-and-dynamic-url-rewrites-for-seo/The general consensus in the SEO world has held that search engine friendly static URLs are indexed more effectively than complicated database-driven (and seemingly nonsensical) dynamic URLs.  However, according to a recent post on Google’s Wemaster Blog, that assumption is not exactly accurate.  As most major websites today are based on database driven content management [...]http://www.phaseous.com/2008/07/launch-of-search-engine-cuil-premature/The internet has been abuzz with the news of a new search engine created by former Google engineers called CUIL today.  It offers a new interface and a new take on search, sporting its own algorhythm.  However, a few quick searches reveal deep holes in CUIL’s index coverage.  Not only is it lacking key [...]http://www.phaseous.com/2008/07/how-to-improve-traffic-with-micro-blogging/One of the most popular off-shoots of the Web 2.0 space has been the advent of micro-blogging.  This capability enables users to post short “updates” (usually no more than 140 characters long) in lieu of lengthy blog posts and has means to share this information within a specific community or the internet at large.  While [...]nonadult