PhoCusWright's Innovation Edition

Mobile Hits the Mainstream: Technology and Industry Trends

Cathy Schetzina, Norman Rose — 17 Feb 2012

Mobile Hits the Mainstream: Technology and Industry Trends studies the trends shaping mobile travel worldwide, tracking mobile device adoption in key global markets. The report highlights emerging mobile technologies, identifying strategic opportunities for suppliers, intermediaries and corporate travel organizations. In addition, the research provides a closer view of the U.S. mobile travel market, sizing the U.S. mobile leisure/unmanaged business travel market through 2013.

Technology Convergence and Travel Distribution

Bob Offutt — 14 Feb 2012

The convergence of core technologies has led to new capabilities that impact the travel distribution value chain (TDVC). This Analysis discusses technology convergence in telephones, mobile computing, and location-based services, and explores new technology that travelers can leverage at every stage of the TDVC.

The Long Tail and the Road to Distribution

Bob Offutt — 1 Feb 2012

Despite early predictions about the explosion of the long tail in travel, these fragmented markets continue to face significant challenges to growth. In addition to pinpointing these obstacles, this article takes stock of how certain verticals are tackling them and outlines several strategies businesses can use to overcome the difficulties of this tricky but significant marketplace.

Hospitality Demand Management in Europe:Available Solutions and Challenges

Bill Carroll and Gabe Piccoli — 21 Nov 2011

Market fragmentation, disparate Internet penetration, and cultural and linguistic diversity are fundamental characteristics of Europe's hospitality landscape. This Spotlight focuses on demand management issues and solutions in the European hospitality market. The article highlights key differences between hospitality demand management in Europe versus the U.S., and outlines some of the unique challenges and opportunities that characterize demand management in Europe.

PhoCusWright's Traveler Technology Survey 2011

Carroll Rheem and Marcello Gasdia — 14 Nov 2011

Social networks and the mobile Internet have begun to exert a strong influence on how consumers plan, purchase and experience their leisure travel. PhoCusWright's Traveler Technology Survey 2011 delivers the insights needed to stay on top of these dynamic travel technology trends.

Presentation: PhoCusWright's Consumer Traveler Technology Trends - Sponsored by Kony

Carroll Rheem and Cathy Schetzina — 9 Nov 2011

The November 9, 2011 event - sponsored by Kony - highlights the travel-specific activities that consumers engage in through social media and on their mobile devices, and how this behavior impacts their travel experience - before, during and after their trip.

Air Ancillaries: An Update

Bob Offutt — 24 Oct 2011

Airline ancillary services, direct connects and Google Flights – these are some of the more notable developments and activities that threaten to disrupt the established online airfare shopping and booking world. This Spotlight provides an update on the key issues and entities shaping the sale of airline ancillaries, with a focus on recent activities of key stakeholders, including airlines, OTAs, GDSs, technology intermediaries, trade groups and others.

Complex Event Processing and Dynamic Case Management

Bob Offutt — 14 Oct 2011

Emerging technologies such as Complex Event Processing (CEP) and Dynamic Case Management (DCM) are creating significant opportunities for companies to improve internal business management, enhance customer support and business intelligence, and streamline decision-making. This Analysis explores CEP and DCM, with a focus on specific business scenarios and a wide range of potential applications for the travel industry.

Mobile Marketing: How Are Consumers Reacting?

Norm Rose — 14 Oct 2011

With advances in technology and travelers' widespread adoption of smartphones and other mobile devices, the travel industry has a unique opportunity to use mobile marketing to deliver targeted, personalized offers to consumers. This Analysis examines the key factors that will impact how consumers react to such offers, and how these factors will shape the future direction of mobile marketing in travel.

The PhoCusWright Travel Innovation Summit:What Are the Winners Doing Now?

Bob Offutt and Chetan Kapoor — 4 Oct 2011

Since 2008, PhoCusWright has presented The Travel Innovation Summit (TIS) at the annual PhoCusWright Conference, showcasing companies and technologies with the potential to shape the future of travel distribution. Recently, PhoCusWright conducted research and interviews with past TIS winners, to find out how they've done since presenting on Center Stage; this Spotlight reveals some of the key developments and activities for these travel innovators, including new funding, acquisitions and strategic partnerships.

Real and Virtual Meeting Technology

Norm Rose and Susan Steinbrink — 21 Sep 2011

Virtual meeting technology, social media and rich, always-on mobile applications are reshaping the end-to-end meeting experience. This article discusses the myriad new options available for meeting planners and examines how technology will change the face of corporate meetings.

Social Media ROI: Fact or Fiction?

Cathy Schetzina — 13 Sep 2011

Why do some travel companies experience great success with social media campaigns, while others flounder? And how do you measure success? This article examines what it takes to realize - and measure - a return on investment in the social media sphere.

Trends in Hotel Distribution

Dan Connolly — 30 Aug 2011

Hotel distribution has become a complex ecosystem of moving parts. How a hotelier manages distribution channels plays a critical role in a company's overall success as measured by market share, profitability and, ultimately, competitive advantage.

GDSs: Dinosaurs or Keys to the Future? Part 2

Bob Offutt — 11 Aug 2011

Amid challenges from American Airlines and the availability of cheaper technology, global distribution systems have their work cut out for them. In the second part of this two-part interview, PhoCusWright discusses the future of GDSs with representatives from Amadeus, Travelport and Sabre.

GDSs: Dinosaurs or Keys to the Future? Part 1

Bob Offutt — 29 Jul 2011

Amid challenges from American Airlines and the availability of cheaper technology, global distribution systems have their work cut out for them. In the first part of this two-part interview, PhoCusWright discusses the future of GDSs with representatives from Amadeus, Travelport and Sabre.

GDS Deregulation and the State of Travel Agency Technology in China

Ram Badrinathan, David Juman, Bob Offutt, Douglas Quinby and Tommy Tian — 21 Jul 2011

China's air distribution market is on the brink of liberalization. What is the current state of affairs - and how will competition with foreign players affect the evolution of technology in the Chinese air distribution landscape?

Building An Air Shopping Agent from SaaS Components: How Feasible is it?

Bob Offutt — 13 Jul 2011

Can a third-party provider assemble a complete, industrial-strength air shopping and booking service using SaaS components from the Internet? This article takes a look at the SaaS offerings currently available to find out.

Hospitality Demand Management: Available Solutions and Challenges

Bill Carroll and Gabriele Piccoli — 10 Jun 2011

Independent hotel properties and chains alike struggle with demand management, especially since this segment of the hospitality industry is changing so rapidly. Among the biggest challenges are integration, decision rights, and dealing with the financial impact of new media. This article takes a look at the dynamics of the demand management industry and at what its future holds.

Destination Content: A World of Opportunity

Bob Offutt — 27 May 2011

Ownership of the in-destination traveler experience is extremely fragmented, leaving marketers lots of room for opportunity. While approaches to customer acquisition in this space are varied and many, each comes with its own challenges.

Presentation - PhoCusWright and the Future of Travel Distribution

Bob Offutt — 16 May 2011

This one-hour recorded PhoCusWright Webinar outlines the top 10 trends impacting the travel industry and sets the stage for the next wave of innovation. Bob Offutt, senior technology analyst and editorial director, Innovation Edition, assesses each opportunity based on what is happening, what needs to happen and who is making it happen via example.

Note: The link to access the recording is on page 2.