Several new Chiens lenses are expected to be released at the upcoming BIRTV2026 show in Beijing, China (August 19 – 22, 2026):

Meike

• Meike AF 25mm f/1.7 APS-C lens: 169 grams, 12 elements in 9 groups, 9-blade aperture, minimum focusing distance of 0.25 meters, 52mm filter thread (E/Z/X). Check the official website for updates.

SG-image

• SG-image 35mm f/1.4 APS-C lens
• SG-image 18mm f/2.2 APS-C lens – check the official website for updates

Laowa

• Laowa AF 35mm f/2.8 APO 1:1 macro lens – expected to be released in September (check the official website for updates)

Viltrox

• Viltrox AF 35mm f/1.4 Pro full-frame
• Viltrox AF 18mm f/1.2 Pro APS-C
• Viltrox AF 40mm f/1.2 Pro APS-C
• Two new Air lenses – check the official website for updates

7Artisans

• 7Artisans AF 10mm f/2.5 MAX full-frame lens – the lens was already released in China
• 7Artisans AF 18mm f/2 APS-C lens: lightweight 109g metal body, STM autofocus motor
• Another APS-C wide-angle lens – check the official website for updates

Sirui

• New Sirui Saturn V2 full-frame anamorphic lenses coming in September – check the official website for updates

TTartisan

• TTartisan AF 85mm f/1.8 NEO lens – check the official website for more details

All new lenses from the 2026 China P&E Imaging Show (update #3)

The post The latest new and upcoming lenses from Meike, Viltrox, 7Artisans, TTartisan, Laowa, Sirui, and SG-image appeared first on Photo Rumors.

The latest Kickstarter updates:

Peak Design modular field L-bracket system ending in 5 days – additional information:

Peak Design has a new modular field L-bracket system for Sony, Nikon, Canon, Fuji, and Leica cameras

New on Kickstarter: SNYP pocket camera with 2K video & retro film filters (33g Ultra-Light Design｜2K Video｜16MP Photos｜360° Rotating Lens｜CCD Filters｜Instant Preview｜Photo, Video & Audio Recording).

Late Kickstarter pledges are still available for:

• MusicCam Pro
• Nomatic bag travel system

The post The Peak Design modular field L-bracket system crowdfunding project ends in 5 days appeared first on Photo Rumors.

 

In a recent interview, Insta360 founder and CEO JK Liu confirmed that they are developing two new camera models with completely different characteristics, and one of them will have a shape that “you have never thought of before”:

For the mirrorless camera that has been rumored to be on the market on social media , they explicitly stated that “development is currently underway.” Moreover, they are developing two models with completely different characteristics. One of them will have a shape that “you have never thought of before,” and it may be a camera that will change the way people take pictures with cameras, which has traditionally involved “framing, focusing, and pressing the shutter button.” They said that “we may be able to show a prototype at CP+ in 2027 ,” suggesting that the camera industry will be much more interesting next year. (via mynavi.jp)

See the current Insta360 deals  at Amazon and B&H Photo:

Previous coverage of the Insta360 mirrorless camera rumors can be found here:

The rumored Insta360 mirrorless interchangeable-lens camera will have an MFT mount

Insta360 upcoming products: hints from the CEO’s computer

Is Insta360 coming up with a new mirrorless camera?

The post Insta360 CEO confirms two new mirrorless cameras: “It will be a shape no one has ever thought of before” appeared first on Photo Rumors.

The Sigma 85mm f/1.2 DG Art lens for Sony E and Leica L mount is coming soon (check for pre-orders here) – Adobe has already added it to the list of supported lenses:

• List of the latest camera support added
• List of the latest lens support added
• Fixed issues in Adobe Lightroom
• What’s new in Lightroom
• What’s new in CC
• Adobe Express updates

The latest Adobe CC subscription plan rates can be found here. The different Adobe  Creative Cloud options are described here. Additional information on Photoshop and Lightroom is available on this page. Adobe Creative Cloud subscription can be purchased directly from B&H Photo or Amazon.

You can now save $350.89 on the Adobe Creative Cloud Pro (12-month subscription):

Previous coverage of the Sigma 85mm f/1.2 DG Art lens:

Pictures of the upcoming Sigma 85mm f/1.2 DG | Art lens (L/E)

Sigma 85mm f/1.2 DG | Art lens development announcement (L/E)

The post The Sigma 85mm f/1.2 DG Art lens (E/L) is coming soon appeared first on Photo Rumors.

MyBoook is a website builder for photographers built around Adobe Lightroom. You connect your Adobe account, choose which albums you want public, and they become live galleries on your own website – no manual upload, no re-export. Edit or add a photo in Lightroom and the site follows. On top of the portfolio, you get a print shop with Stripe payments, private client galleries, an Instagram feed, a custom domain, and multilingual pages. Plans start at $9.90/month.

  
WHY IT IS DIFFERENT

Most portfolio platforms ask you to export, resize, and re-upload your photos, then do it all over again when you re-edit. MyBoook plugs into the Lightroom cloud instead: your catalog stays the single source of truth, and the website is just a view of it. The integration runs on Adobe’s official partner API and went through Adobe’s review process.

WHAT IS INCLUDED

• Adobe Lightroom sync: albums become galleries automatically
• 16 themes, customizable fonts and colors
• Unlimited private client galleries
• Print shop with secure Stripe payments (the money goes to the photographer’s own Stripe account)
• Instagram feed pulled into the site
• Custom domain (or a free name.myboook.com subdomain)
• Multilingual sites and a full back office
• Google/SEO settings built in
• Pro plan adds a free-form page composer, reusable layouts, and the Community where photographers share and sell their own themes

PRICING

• Casual: $9.90/month or $99/year
• Pro: $19.90/month or $199/year
• No commitment, cancel in one click.

COUPON CODE

You can use coupon code PHOTORUMORS for 3 months free, one per person, on either plan – see the details on this page:

• Monthly: the first 3 months are $0, then the normal rate of the plan they picked.
• Annual: 3 months free instead of the usual 2, so the first year is $89.10 on Casual and $179.10 on Pro, then the normal annual price.

You can also just type PHOTORUMORS in the promo field at signup.

LINKS

• Main site: myboook.com
• Interactive demo (read-only, no signup – you can click through both the public site and the back office):
• Real example sites – for example, you can check this real live site patrick-sitbon.myboook.com:

The post MyBoook.com is a new website & gallery builder that automatically syncs with Adobe Lightroom (coupon code included) appeared first on Photo Rumors.

The Insta360 X6 camera is now officially announced:

• Orders: B&H Photo | WEX Photo | Foto Erhardt | Insta360
• Product page
• Previous coverage
• Additional information:

Image Quality: Superior Detail, Day and Night

X6 sees more light than any X camera before it. Custom dual Sony 1/1.1″ square sensors deliver full 1-inch equivalent 360 imaging, 33% more sensor area than X5 and around four times the light intake per frame. Low light, harsh backlight, high contrast, all no issue for Insta360’s latest generation of 360 camera.

Behind the sensors sits a triple AI chip: one 8-core 3.3GHz 4nm flagship processor paired with two dedicated imaging chips. Together they bring 500% more computing power than X5, a 106% faster clock speed, and 35% lower power draw. The result shows up as sharper detail, cleaner color, and denoising that holds in the dark. A new low-light mode adds two ambient light sensors to cut flicker and pull more out of night scenes, while AdaptiveTone 2.0 meters each lens on its own and captures two exposures per frame for wider dynamic range.

X6 is also the first 360 camera with native in-camera Dolby Vision. Dynamic metadata is analyzed frame by frame to set contrast and brightness for every shot. Paired with 10-bit color and more than 1.07 billion recordable colors, X6 delivers a professional color profile straight out of the camera.

The 3-in-1 Camera Ecosystem

This is the headline. X6 is a 360 camera, a subject-tracking gimbal camera, and a single-lens action cam, and it switches between all three in a tap.

Shoot first, frame later. Hit record and stay in the moment. X6 captures everything around you at native 8K50fps, so you come back later and pull the best angles from any direction. Reframe once or reframe a dozen times: the full scene is always there.

Flat 4K straight from the camera. InstaFrame 2.0 locks onto subjects instantly and tracks people, pets, and objects across the frame, giving you clean flat 4K video with no editing step. Pair X6 with the new Foldable Selfie Stick Remote Kit and its joystick control turns that tracking into gimbal-style shooting, with no separate gimbal required. Add the POV Head Tracker and framing follows your eyeline instead, so the camera captures whatever you turn to look at.

A classic action cam when you want one. Switch to single-lens and shoot like a traditional action camera at up to 5K60fps, wide-angle up to 170 degrees (at 5K30fps), or 4K120fps for slow motion that earns the replay.

Between the body and the accessories built around it, X6 covers work that used to take a 360 cam, tracking gimbal, and an action cam, all in one pocket-sized solution.

100+ Accessories, Including a Full Motorcycle Set

X6 works with more than 100 accessories covering everything from everyday shooting to underwater, motorsport, cycling, and long-form recording. All of it connects through the same magnetic mounting ecosystem, which stays compatible with X5, X4 Air, and Ace series mounts, so the gear you already own carries straight over.

Standouts across the range include the X6 Power Selfie Stick for 180 extra minutes of runtime, the Foldable Selfie Stick Remote Kit with gimbal-style joystick control, the Bullet Time Selfie Stick 2.0, and a Fast Charge Case with dual battery and dual SD slots.

Motorcycle and cycling: Riders get a dedicated motorcycle set with a holographic speed dashboard overlay, auto-looping dashcam mode, and automatic license plate blur. Cyclists get stats-overlay support for Garmin, Apple Watch, and more.

Diving: The Invisible Dive Case Pro is a significant step up on the previous generation, taking X6 to 60m while staying clear of the stitch line so nothing shows in the finished footage.

Driving: Car mounts with a 1/4″ adapter and an Electric Suction Cup Mount allow X6 to stick to glass without a permanent install, moving between vehicles easily for dynamic shots.

Hardware: Flagship Power in Your Palm

Flagship performance now fits in your palm. The 2.32″ OLED screen hits 1200 nits of peak brightness and stays always-on, so you can frame a shot in direct sun, and Full Screen Press keeps controls responsive with gloves on.

The new 2600mAh Xtreme Battery records 140 minutes of 8K30fps 360 video on a charge, 51% longer than X5, and fast charges from empty to 80% in 24 minutes. It stays reliable down to -20°C / -4°F. Insta360’s patented Star-Ridge cooling runs 10% more efficiently than competing 360 cameras and adds an insulated grip, so sustained 8K recording stays cool and steady.

Replaceable Lens 2.0 is five times more scratch-resistant, sized for travel, and 60% cheaper to replace than the previous generation, so a scuffed lens on the trail costs less and slows you down less. X6 is waterproof to 20m bare (IP68) and to 60m with the Invisible Dive Case Pro, and it carries 47GB of usable built-in storage out of 64GB total, so you can shoot with no SD card in the camera.

Audio That Holds Up at Speed

X6 packs a 360 omnidirectional windproof array of four mics, plus a separate Hidden Engine Mic tuned specifically for motorcycle riders that filters wind and isolates engine sound. Intelligent Audio Mode reads the environment and adjusts automatically. For pro sound, connect two Insta360 Mic Air or Mic Pro transmitters at once through Direct Connect.

Stabilization and Connectivity

FlowState stabilization and 360 Horizon Lock keep footage smooth and level no matter how the camera moves. NFC touch-to-connect pairs X6 fast, Wi-Fi 6.0 moves files wirelessly at 100MB/s, USB 3.0 hits 450MB/s wired, and improved Bluetooth pairs in five seconds and reconnects in under one.

Built for Professional Post-Production

X6 gives colorists room to work. Shoot in I-Log to hold full dynamic range across highlights and shadows and get the widest latitude in post, then grade from 10-bit footage with more than 1.07 billion recordable colors. Insta360 Studio stays free on Mac and Windows for multi-clip 360 editing, stitching, and export.

Zero-Edit: A Finished Video While You Charge

X6 edits for you, and Insta360 PanoMind is what makes it possible. Built in-house and trained on more than 10,000 hours of footage across 30-plus scenarios including travel, daily life, winter sports, motorcycling, diving, and cycling, PanoMind is the first 360-native AI model to understand a full spherical scene rather than a flat frame.

Plug X6 in to charge and AI Director, the auto-edit engine inside PanoMind, builds a highlight edit from the footage on the camera and delivers the finished clips to the Insta360 app. Analysis runs on the camera itself rather than in the cloud, and the feature can be switched off at any time. No backlog, no timeline, no waiting.

When you want to shape a clip yourself, Auto Edit 2.0 turns one clip or many into a complete edit in a single tap: framing, camera movement, cuts, music, and transitions.

Insta360+ Cloud: Backup, Sharing, and Moments Pro

Insta360+ Cloud Service gives you up to 2TB of storage, with backup that runs while X6 charges, so a day of shooting clears off your phone without you doing anything. Backup is opt-in and you choose what gets uploaded. Sharing is a link that opens into a full 360 view rather than a flattened clip.

With X6, files uploaded to the cloud can then be utilized by Moments Pro, Insta360’s latest cloud-side editing tool, built with Google Gemini. Set a subject, mood, style, and timeframe, and it generates videos for you. Where AI Director runs on the camera and hands you a finished edit with no input at all, Moments Pro is for when you already know the film you want and would rather describe it than build it.

The post Insta360 X6 camera officially announced appeared first on Photo Rumors.

The upcoming Insta360 X6 camera is now listed at Best Buy (see previous coverage):

• Insta360 X6 black
• Insta360 X6 white
• Insta360 X6 bundle black
• Insta360 X6 bundle white

Here are the details:

• 1-Inch Imaging with Triple AI Chip: A 1-inch sensor captures more light, more detail, and more color, with better noise reduction and processing powered by an onboard triple AI chip array.
• 8K50fps 360 Video: Every angle, every second, in stunning 8K. Nothing gets left out.
• 10-bit I-Log with Dolby Vision for Professional Coloring: More flexibility in the grade, richer results straight out of camera. Dolby Vision brings deeper contrast and truer color with no extra work.
• Replaceable Lenses 2.0: Scratch-resistant, easier to swap, and more portable than before. Take the risk. Replace the lens yourself, anywhere.
• 140 Minutes of 8K30fps 360 Recording: A 2600mAh battery keeps you shooting longer. 140 minutes of 8K30fps 360, so you don’t have to stop.
• In-House AI Model Built for Effortless 360 Editing: Trained on 360 video scenarios, our in-house AI finds your best moments, matches music, and adds transitions. Great videos, zero effort.
• Invisible Selfie Stick Effect: Get epic third-person angles and drone-like perspectives. Your selfie stick disappears from your footage completely.
• FlowState Stabilization + 360° Horizon Lock: Smooth footage no matter how hard you push. Horizon Lock keeps the frame level even when you rotate the camera fully.
• Waterproof to 20m (65ft): IP68 waterproofing down to 65ft (20m). No dive housing needed.

The post The upcoming Insta360 X6 camera is already listed at Best Buy appeared first on Photo Rumors.

Christopher Nolan modified a Pentax 6×7 medium format camera to serve as a director’s viewfinder for The Odyssey movie

The Ricoh Pentax WG-90 waterproof shock-resistant camera is discontinued, a new model will be announced at the end of the year

You can now buy a set of Leica repair tools on eBay

Akara Labs released improved Slim Skin cases for all Leica M11 camera models (coupon code included)

Leica released new firmware updates for the D-Lux 8, SL2, SL2-S, and Q3 cameras

Sigma 125-700mm F6.3-9 and 150-600mm F5-6.3 Lenses Revealed

The post What else is new? appeared first on Photo Rumors.

Light Lens Lab announced its first APO lens – the new 35mm f/2 “Apochromatic” lens for Leica M-mount (pre-orders just opened). The company confirmed that a new 50mm APO lens will be released in 2007:

The 35mm f/2 “Apochromatic” marks Light Lens Lab’s first step into apochromatic photography and the first release in the High Performance Series—a new line dedicated to advanced optical correction, precision manufacturing, and distinctive rendering.

After completing the 35mm f/2 “Apochromatic,” we will continue developing apochromatic lenses in additional focal lengths based on its optical performance and rendering characteristics. Beginning in 2027, the series will expand with a newly developed 50mm lens, followed closely by other focal lengths. Each lens will receive its own newly developed optical design.

Light Lens Lab to release five mode Apochromatic lenses for Leica M-mount

• Use coupon code RUMORS for 5% off LLL lenses (order from this link)
• All currently available LLL lenses
• Previous coverage of LLL lenses
• Additional information on the new LLL 35mm f/2 APO lens:

Additional information on the new Light Lens Lab 35mm f/2 “Apochromatic” lens for Leica M-mount

The new Light Lens Lab 35mm f/2 “Apochromatic” lens for Leica M-mount is now available for order

Additional information on the upcoming Light Lens Lab 35mm f/2 “Apochromatic” lens for Leica M-mount

The upcoming Light Lens Lab 35mm f/2 APO-ASPH “Apochromatic” lens for Leica M-mount

Light Lens Lab will soon release the new photographic film and the 35mm APO lens for M-mount

The post Light Lens Lab released its first Apochromatic 35mm f/2 M lens, with more APO lenses to come in 2027 appeared first on Photo Rumors.

TTartisan just released a new AF 75mm f/2 silver edition lens for Fujifilm X-mount (previously reported here).

Pre-orders are now open at B&H Photo, Amazon, and the official TTartisan online store (get 5% off with code RUMORS).

Additional information:

TTartisan AF 75mm f/2 lens for Fuji X-mount announced

TTartisan released a silver version of the AF 75mm f/2 full-frame lens for E/Z/L mount

New TTArtisan AF 75mm f/2 Silver Edition For X-Mount

The post Just released: TTartisan AF 75mm f/2 silver edition lens for Fuji X-mount (coupon code included) appeared first on Photo Rumors.

The Field Made Summer sale is now live. You can get 25% off all custom indicator labels for cameras, lenses, batteries, and cases with coupon code SUMMER25OFF:

Previous coverage of Field Made can be found here:

FieldMade released custom indicator labels for OM System cameras and lenses and the new Sony FX5 camera

FieldMade introduced new custom lens hood & Pelican case indicator labels

Field Made unveiled a complete customizable battery indicator/labels ecosystem for Canon, Nikon, and Sony cameras (coupon code included)

New FieldMade stealth blackout decals kits for Sony, Canon, Nikon, and Leica cameras (coupon code included)

The post Field Made Summer sale is now live: 25% off site-wide (coupon code included) appeared first on Photo Rumors.

Continuing the weekend with the latest action camera news and rumors – I forgot to report that last week DJI officially announced the previously reported Osmo Pocket 4P camera (WEX Photo | Foto Erhardt). The new model is not officially available in the United States. Regulatory authorization and FCC clearance are still pending, meaning major US retailers do not stock it.

Additional information:

The new DJI Osmo Pocket 4P camera features a Type 1 (116mm²) sensor with a 20mm equivalent lens and, new to the series, a secondary Type 1/1.28 (75mm²) sensor with a 60mm equivalent lens, 3-axis stabilization, ActiveTrack 8.0, and up to 8× ultra HD slow motion, and cinematic 4K:

• Dual cameras, cinematic shots near & far
• Enhanced 1-inch CMOS & 17-stop dynamic range
• Classic focal length for standout portraits
• New D-Log 2, light & shadow precision
• 4K/240fps slow motion for every highlight
• 3-axis stabilisation & ActiveTrack up to 12× zoom

The post DJI Osmo Pocket 4P camera officially announced, not available in the US appeared first on Photo Rumors.

Here are the latest Insta360 Ace Pro 3 camera rumors:

Sensor & Image Quality

• 1-inch 50MP CMOS sensor (Leica-tuned)
• Improved dynamic range and low-light performance vs Ace Pro 2’s 1/1.3″ sensor
• 14-bit RAW photos with Leica color profiles
• Possible 10-bit color support across video modes

Video Recording

• 8K@30fps with HDR and LOG profiles
• Possible 8K@50fps (claimed in some July 2026 leaks)
• 4K@120fps in 10-bit
• 1080p@240fps slow motion
• Global shutter support (rumored)

Stabilization

• FlowState 2.0
• AI-assisted 360° horizon lock

Lens & Design

• Standard version: approximately f/2.8 aperture
• Possible dual-lens “Ultra” version: one action-oriented lens + one brighter f/1.8 low-light lens
• Similar modular, rugged body design to previous Ace Pro models
• Flip touchscreen
• Approximate weight: ~185g

Battery & Charging

• Up to 200 minutes continuous 4K recording
• Faster charging support (some claims of very quick top-ups)

Durability & Audio

• Native waterproofing to 16 meters (up from previous models)
• Up to 60 meters with dive case
• Upgraded directional microphones
• Improved AI wind noise cancellation

AI & Other Features

• Enhanced AI suite (auto-editing, gesture control, advanced noise reduction, color grading)
• Greater emphasis on photography and videography features compared to pure action use

Price & Availability

• Expected retail price: $549–$599
• Release window: Late 2026 or early-to-mid 2027 (originally expected much earlier; currently delayed)

The post Insta360 Ace Pro 3 camera rumors appeared first on Photo Rumors.

The previously rumored DJI Osmo 360 II camera will be announced next week (replacement for the original DJI Osmo 360). Here are the latest leaks and rumors:

• Official launch expected on August 13, 2026 (reservations/purchase notifications already opened in China)
• Model number: OQ002.
• New physical switch on the side.
• Same overall size and form factor.
• 2,150 mAh battery (up from 1,950 mAh — roughly +10%).
• Rumored longer recording times (some claims of 120+ minutes in 8K vs ~90 minutes on the original).
• 27W USB-C fast charging reported.
• Possible battery compatibility with the original Osmo 360 (and vice versa).
• 8K at 60 fps 360 video (up from 8K/50 fps on the original).
• Expected to keep dual ~1/1.1-inch sensors (same class as the original).
• 120MP panoramic stills expected to carry over.
• Possible improvements in thermal management for sustained high-resolution recording.
• User-replaceable lenses/lens covers (biggest practical upgrade).
• Wi-Fi 6 (802.11ax) dual-band + Bluetooth (same as original).
• New NFC support for tap-to-pair and easier file transfer with phones.
• Possible refreshed/improved touchscreen.
• Same IP68 water/dust resistance expected.
• Built-in storage and overall feature set largely carried over with refinements.
• Rumored body-only price: $499-$579, higher kits: $629-$729
• U.S. availability remains uncertain due to ongoing DJI regulatory restrictions (though the camera received FCC approval in late 2025 before a key cutoff).
• Leaked pictures:

Here is the official teaser:

 

View this post on Instagram

 

A post shared by DJI (@dji)

The latest Insta360 X6, Insta360 Luna Pro, and DJI Osmo 360 II camera leaks

The post DJI Osmo 360 II camera to be announced next week appeared first on Photo Rumors.

Here are the latest Nikon news and rumors:

Typo ot leak: Nikon Z70 camera added to the Apple ProRes and ProRes RAW authorized products

Coming soon: new fast, top-of-the-line, high-end, professional Nikon APS-C (DX) camera

Japanese IP High Court upholds invalidation of RED’s key compressed RAW video patent

Another month, another fabricated story about the Nikon Z7III camera

What to expect next from Nikon (updated July 2026)

Nikon outlet deals at eBay from authorized dealers (USA warranty)

Nikon’s headquarters received an award from the Japan Association of Architectural Contractors

Nikon quietly shifts some lens production from China to Vietnam

Is the Z in Nikon Z just the letter N rotated at 90 degrees?

Today Nikon celebrates its 109th anniversary!

Nikon, please bring your Japan-only merch to the rest of the world!

Nikon Z9 image from Artemis II enables major scientific discovery: large-scale morphology of the optical F-corona

The post The latest Nikon news and rumors appeared first on Photo Rumors.

The new Zhong Yi Pittura 30mm f/2.4 lens for GFX & XCD mount is now available to order at the official ZYOptics online store for $499 (also available on AliExpress; check Amazon and B&H Photo).

Additional information on the lens can be found here:

New Mitakon Zhongyi Optics Pittura 30mm f/2.4 lens for GFX & XCD mount released

ZY Optics (Zhongyi) to release two new lenses: 30mm f/2.4 and 45mm f/1.4 at the Beijing P&E Imaging Show

The post The Zhong Yi Pittura 30mm f/2.4 lens for GFX & XCD mount is now available for order appeared first on Photo Rumors.

The rumored Insta360 X6 camera will be announced on August 12 (check the official website for updates):

See previous coverage and rumored specifications:

The latest Insta360 X6 camera rumors

Insta360 upcoming products: hints from the CEO’s computer

The latest Insta360 X6, Insta360 Luna Pro, and DJI Osmo 360 II camera leaks

The post The Insta360 X6 camera will be announced on August 12 appeared first on Photo Rumors.

The major new Luminar Prime Fall Upgrade 2026 is now available for pre-order with a 50% off early-bird price. Here’s what’s new:

• A redesigned experience — Cleaner navigation and a smoother editing workflow. Catalog and Edit are now unified into a single workspace with a redesigned right sidebar, so Presets, Tools, Edits, Info, and Extra tools (including generative AI) are always one click away. No more switching between modes.
• More realistic Generative AI — Natural textures, believable light, and seamless results. GenErase, GenSwap, and GenExpand now produce more convincing fills, object replacements, and extensions that blend convincingly into the original photo.
• Up to 25% faster exports — Deliver your finished photos even sooner (some reports note up to ~27% faster on both Windows and macOS).
• Preset previews up to 4× faster — Discover your perfect look in seconds thanks to significantly quicker preset rendering.
• Improved performance — Masking now uses up to 33% less RAM for faster, smoother editing, with more efficient resource use during batch work and complex selections.
• 365 days of Luminar Prime at the best launch price — One year of full access to the new subscription model that replaces the old seasonal Upgrade Passes.
• Luminar Web: Edit from any browser, wherever inspiration strikes. Yours forever — Browser-based editing (coming Fall 2026) so you can continue work on any computer without installing the app. Included with All Platforms / Max licenses.
• Fall Upgrade 2026 — Including:
  • Crop 2.0 — AI analyzes the image and suggests multiple finished compositions based on the main subject, balance, leading lines, and visual weight (with helpful overlays such as golden ratio / golden spiral).
  • Atmosphere 2.0 — Much more realistic fog and atmospheric effects that intelligently blend into the scene, responding to light, color, and depth of field for natural spatial integration instead of flat overlays.
  • Enhance 2.0 — A smarter model that reads the photo more precisely, protects highlights better, respects existing colors, and avoids over-processing for more natural results.
  • AI Assistant 2.0 — Describe what you want in everyday language; the assistant recommends the right tools and can apply adjustments for you.
  • Plus other refinements (improved printing options, export with watermarks/frames, etc.).
• Every new feature: Get every update released during your subscription — yours to keep forever — Features unlocked while your Luminar Prime period is active remain permanently available even if you later cancel.
• Unlimited AI editing — Restoration, GenErase, GenSwap, GenExpand, and AI Assistant without credits or usage limits for the full 365 days (subject to fair-use policy).
• Creative Library of Assets — Unlimited access to an ever-growing collection of 2,150+ presets, 500+ LUTs, 400+ overlays, 550+ skies, and 50+ photography courses.

The post The major new Luminar Prime Fall Upgrade 2026 is now available for pre-order with a 50% off early-bird price appeared first on Photo Rumors.

Here is what else is new:

Confirmed: Leica Q3 43 Monochrom camera coming this fall

The Leica Q is the best-selling Leica camera today

Owlkrown announced a new modular FlexPlate for Leica SL3/S/P cameras with dual memory card & Airtag pockets

Leica released new firmware updates for the D-Lux 8, SL2, SL2-S, and Q3 cameras

Five recommended Micro Four Thirds lenses for travel

Ricoh Q1 financial report: “Cameras performed well and increased earnings, primarily on strength of Ricoh GR series demand”

Report: a new Pentax DSLR camera is already in production

New Westcott FJ100 M 100Ws Multi-Brand Touchscreen Speedlight

Patent P2026122516: The Blueprint Behind Canon’s Wild 7-14mm F2.8-3.5 Fisheye

Viltrox 56mm f/1.7 Firmware Update 1.0.4

The post What else is new? appeared first on Photo Rumors.

Sirui will announce a new Sirui Saturn V2 full-frame anamorphic lens series in September – an update of the current Saturn lineup (E/Z/L/X/RF). Here are some pictures of the upcoming lenses (check the official website for updates):

The post New Sirui Saturn V2 full-frame anamorphic lens series coming in September (E/Z/L/X/RF) appeared first on Photo Rumors.