The previously reported Brightin Star 50mm f/2 TRI-SIGHT manual focus lens for E/RF/Z/L mount is now officially announced. The new full-frame 50mm lens has three unique focusing  modes:

• SMOOTH for soft-focus effects
• PRIME for standard rendering
• FOAMS for bubble bokeh

Orders are now open at:

• US: B&H Photo
• Worldwide: Brightin Star store ($50 off intro price until October 7th)

Additional information is available here:

Officially announced: Brightin Star 50mm f/2 TRI-SIGHT lens for Nikon Z-mount with three rendering styles

The post Now available: Brightin Star 50mm f/2 TRI-SIGHT lens (E/RF/Z/L) with three focusing modes appeared first on Photo Rumors.

Here is what else is new:

Leica released a silver LUX grip, app v2.0, and a new artist look by Steve McCurry

Now available for order: the new Mandler 50mm f/1.4 PRE-ASPH E46 lens for Leica M-mount

Also now available: Lailens 50mm f/1.5 Kino Plasmat‌ lens for M-mount

Fujifilm to Exhibit All 15 GFX Challenge Grant Program 2025 Winning Projects at T3 PHOTO FESTIVAL TOKYO

New SmallRig Nano36 and SmallRig Nano72 Announced

Sony Europe Released FX5 Guides

Sigma 12mm F1.4 DC, Sigma 16mm F1.4 DC DN, Sigma 23mm F1.4 DC DN, and Sigma 56mm F1.4 DC DN Firmware Updates Released

The post What else is new? appeared first on Photo Rumors.

The previously rumored Nikon Z5IIc camera without an EVF is now officially announced:

• Pre-orders:
  • US: B&H Photo | Service Photo | Paul’s Photo
  • CA: Camera Canada
  • DE: Foto Erhardt
  • UK: WEX Photo (free accessories worth £346)
• Nikon Z5II vs. Nikon Z5IIC specification comparison
• SmallRig accessory ecosystem for Nikon Z5IIC camera announced
• Press release
• Additional information

The post Nikon Z5IIC camera officially announced appeared first on Photo Rumors.

The previously reported four new Viltrox AIR lenses for L-mount are now officially announced and available for order (Viltrox already had two L-mount lenses):

• Viltrox online store: use code NIKONRUMORS for 10% off
• Amazon US | Amazon DE
• B&H Photo

Pricing and availability:

• Viltrox AF 14mm F4.0 Air L MSRP – $199 / €229 / £190
• Viltrox AF 20mm F2.8 Air L MSRP – $168 / €189 / £165
• Viltrox AF 40mm F2.5 Air L MSRP – $176 / €189 / £165
• Viltrox AF 50mm F2.0 Air L MSRP – $199 / €229 / £190

Key features:

• Four new compact prime lenses: 14mm F4.0, 20mm F2.8, 40mm F2.5, and 50mm F2.0
• Ultra-lightweight, highly portable designs
• 14-50mm provides a complete range of scene vs subject options
• Excellent minimum focal distances and maximum magnification for their class
• Sharp, clean images with minimal aberration
• Native L-Mount support with in-camera correction

Additional information:

The AF 14mm F4.0 Air L: An Ultra-Wide Perspective in a Compact Design

At just 172 g, the AF 14mm F4.0 Air L combines an expansive 112.6° ultra-wide field of view with a compact, lightweight design. The wide perspective makes it easy to bring more of the environment into frame, while the 0.13 m minimum focusing distance and 0.23x maximum magnification provide added flexibility for closer creative perspectives.

Its 12-element, 9-group optical design, incorporating 4 ED, 2 HR, and 2 aspherical elements, is designed to deliver sharp, clean images, while also controlling chromatic aberration and other optical aberrations.

The AF 20mm F2.8 Air L: Wide, Versatile, and Easy to Carry

The AF 20mm F2.8 Air L offers a versatile wide-angle perspective in a compact form, providing a broader view while maintaining a natural sense of space. At 159 g, it is designed for creators who want the flexibility of a wide, portable lens while still drawing the frame to a subject.

With a 0.19 m minimum focusing distance and 0.17x maximum magnification, the lens still provides the capacity for closer compositions. Its optical design consists of 10 elements in 8 groups (2ED, 1HR, and 2 aspherical elements), which ensures sharp images across a wide range of shooting conditions.

The AF 40mm F2.5 Air L: A Natural Perspective for Everyday Creativity

The AF 40mm F2.5 Air L offers a balanced perspective that draws a natural subject focus while retaining a view of the surrounding environment. Weighing just 169 g, it provides a compact option for everyday photography, street shooting, travel, and visual storytelling.

Its 0.34 m minimum focusing distance and 0.14x maximum magnification add flexibility for closer subjects, while the 10 elements in 6 groups optical design (1ED, 3HR, and 1 aspherical element) supports clean, detailed image rendering.

The AF 50mm F2.0 Air L: A Lightweight Standard Prime for Everyday Creativity

Weighing just 205 g, the AF 50mm F2.0 Air L brings a classic perspective to the Air Series in a compact, lightweight form. Its F2.0 aperture offers greater flexibility for portraits, lifestyle photography, and everyday shooting, while providing additional versatility when working in lower-light conditions.

With a 0.51 m minimum focusing distance and 0.11x maximum magnification, the lens offers the capability for closer compositions. Its optical design consisting of 13 elements in 9 groups (3 ED, 4 HR, and 1 aspherical element) is designed to deliver sharp, clean images while controlling optical aberrations.

Viltrox roadmap: four new lenses for L-mount and more

Viltrox to announce four new L-mount lenses next week

Viltrox unveiled new lenses at IBC 2026

The latest new and upcoming lenses from Meike, Viltrox, 7Artisans, TTartisan, Laowa, Sirui, and SG-image

Via LeicaRumors

The post Viltrox announced four new AIR lenses for L-mount appeared first on Photo Rumors.

I will be traveling in the next 10 days and will have limited Internet connectivity. Blog posts on the latest news and rumors could be delayed or non-existent. Responding to emails will take a while. While I am offline, you can check the following Facebook groups for the latest photo gear news:

Nikon

• Nikkor Lenses
• Nikon Z Mirrorless Cameras
• Nikon D850
• Nikon Z6 III
• Nikon Zf
• Nikon Z8
• Nikon ZR
• Nikon Coolpix P900 P950 P1000 P1100

Leica

• Leica M11 M11P M11D M11M M11V
• Leica M10 M10P M10M M10R M10D
• Leica M EV1
• Leica M12
• Leica Lenses
• L-Mount
• Leica Watches

Other

• Sigma
• Voigtlander
• Zeiss
• Tamron
• Micro Four Thirds
• PhotoRumors

You can follow PhotoRumors on Facebook  | Twitter  | Instagram | Threads | YouTube.

Please make sure you use the correct/updated PhotoRumors RSS feed: https://photorumors.com/feed/.

You can subscribe to email notifications on FeedRabbit for free (you will need to enter the PhotoRumors RSS feed: https://photorumors.com/feed/).

And of course, thanks for being a reader!

The post Offline for a few days appeared first on Photo Rumors.

You don’t have to be a paying member of a website in order to get discounts from certain brands – here is an updated list of photo gear promo codes you can use. Most of the coupon codes require the purchase to be made from the provided links:

Lenses

• Viltrox 10% off code: NIKONRUMORS
• Light Lens Lab 5% off code: RUMORS
• TTartisan 5% off code: RUMORS
• 7artisans 5% off code: RUMORS
• BrightinStar 5% off code: RUMORS
• Funleader 5% off code: LEICARUMORS
• Sirui 5% off code: RUMORS
• Thypoch 5% off code: THYPOCH
• Mr. Ding Studio 5% off code: 2025YLSZMRAE
• DK-Optic lenses $100 off code: DKOPTIC202607

Software

• Luminar 10% off code: RUMORS (use code RUMOR20 for 20% off promo code until September 20th)
• Aftershoot 15% off code: RUMORS
• DxO 15% off code: RUMORS
• ON1 20% off code: NIKONRUMORS20
• AlexOnRAW 10% off code: RUMORS
• MyBoook 3 months for free: PHOTORUMORS

Accessories

• FieldMade 10% off code: RUMORS10
• Gura Gear discount code: RUMORS
• IDSworks 5% off code: RUMORS
• AkaraLabs 5% off code: LEICARUMORS
• SmallRig 12% off code: RUMORS
• Artra CameraOne watch $25 off code: LEICARUMORS
• NiSi lenses and filters 10% off: RUMORS

Camera bags

• Gura Gear 10% off code: RUMORS
• Oberwerth 10% off code: RUMORS

Other

• Insta360 code: INRPWDO
• Lifepixel $35 off priority processing: RUMORS

The post You don’t have to be a paying member to get discounts from those brands appeared first on Photo Rumors.

 
Viltrox will announce four new L-mount lenses next week (previously reported here):

• Viltrox AF 14mm f/4
• Viltrox AF 20mm f/2.8
• Viltrox AF 40mm f/2.5
• Viltrox AF 50mm f/2

Check the Viltrox website on September 22, 2026, for more details.

Viltrox currently has two L-mount lenses.

Viltrox 10% off code: NIKONRUMORS

Viltrox unveiled new lenses at IBC 2026

Viltrox roadmap: four new lenses for L-mount and more

The latest new and upcoming lenses from Meike, Viltrox, 7Artisans, TTartisan, Laowa, Sirui, and SG-image

The post Viltrox to announce four new L-mount lenses next week appeared first on Photo Rumors.

The new Ricoh GR IV 30th anniversary edition camera kit is now available for pre-order:

• B&H Photo (coming soon)
• WEX Photo
• Foto Erhardt

Here is what’s included in the kit:

• Limited-edition GR IV celebrating 30 years of the Ricoh GR series
• Worldwide production limited to 6,000 units
• GR1-inspired dark silver shutter release and rear buttons
• Diamond-cut GN-3 (30th) ring cap inspired by the original GR1
• Exclusive 30th Anniversary Edition power-off screen
• Includes commemorative hot shoe cover and genuine leather finger strap

Ricoh released additional information on the upcoming GR IV 30th anniversary edition camera kit

Via PentaxRumors

The post The new Ricoh GR IV 30th anniversary edition camera kit is now available for pre-order appeared first on Photo Rumors.

Panasonic announced a new LUMIX S 20mm f/2.5 compact prime lens for Leica L-mount:

• Pre-orders: B&H Photo | WEX Photo | Foto Erhardt
• Additional information
• Key specs and features:

Panasonic announced a new LUMIX S 20mm f/2.5 compact prime lens for Leica L-mount

Via LeicaRumors

The post New: Panasonic announced a new LUMIX S 20mm f/2.5 compact prime lens for L-mount appeared first on Photo Rumors.

Here is what else is new:

Ricoh released additional information on the upcoming GR IV 30th anniversary edition camera kit

You can now buy the new Lailens 35mm f/3.5 lens for Leica M-mount

Straight out of camera: OM SYSTEM PEN first look

Leica released new firmware updates for M10/M11 cameras

Nikkei Report: Sony Dominates Global CMOS Image Sensor Market with 53.6% Share

Fujifilm instax Pal 2 Experiential Digital Camera Announced

Fujifilm instax Link WIDE 2 Smartphone Printer Announced

Notice of Applications Software Used with “macOS 27 Golden Gate”

The post What else is new? appeared first on Photo Rumors.

The previously rumored Canon EOS R8 Mark II camera is now officially announced:

• Pre-orders: B&H Photo (get tax back) | WEX Photo | Foto Erhardt
• Aditional information
• Live panel presentation
• Also announced: Canon Speedlite EL-5 (version 2)
• Press release
• Related videos

The post Canon EOS R8 II camera officially announced appeared first on Photo Rumors.

The previously rumored Sony FE 600mm f/6.3 and 400mm f/4.5 GM OSS lenses have now been officially announced:

• Pre-order links: B&H Photo | WEX Photo | Foto Erhardt
• Additional information
• Hands-on report
• Press release:

Key Features of the FE 400mm F4.5 GM OSS and FE 600mm F6.3 GM OSS

Lightweight, Compact Design with Excellent Handling for Super-Telephoto Shooting

The FE 400mm F4.5 GM OSS measures approximately 108 mm in maximum diameter and 242 mm in length; the FE 600mm F6.3 GM OSS measures approximately 108 mm in maximum diameter and 263 mm in length. Those compact dimensions aid portability and give you comfortable handling and control during handheld shooting.

A weight balance that shifts the center of gravity closer to the camera body makes it easier to hold framing on a subject, track moving subjects, and pan. The lightweight design adds flexibility to super-telephoto work, particularly when searching for subjects handheld in environments where a tripod or monopod is difficult to use, and during long handheld sessions.

High Resolution and Beautiful Bokeh Characteristics of G Master

The latest optical design incorporates three Super ED (Extra-low Dispersion) glass elements and one ED glass element, suppressing chromatic aberration and other aberrations that commonly occur at super-telephoto focal lengths and delivering high resolution from the center of the image to the edges.

Sony’s proprietary Nano AR Coating II reduces ghosting and flare in backlit conditions for clear, crisp imagery.

An 11-blade circular aperture and optimization of spherical aberration during both design and manufacturing achieve the smooth bokeh characteristics of G Master.

Fast, Precise, and Quiet Auto Focus Performance and Optical Image Stabilization for Stable Super-Telephoto Shooting

Two XD (extreme dynamic) Linear Motors and a control algorithm optimized specifically for these lenses deliver fast, precise, and quiet AF, for reliable tracking of fast-moving subjects such as birds, wildlife, and sports. Both lenses are fully compatible with α9 III continuous shooting at up to 120 fps with AF/AE tracking.³

Built-in optical image stabilization reduces camera shake during handheld shooting at super-telephoto focal lengths.

The lenses also support the camera body’s Active Mode image stabilization and coordinated image stabilization control,⁴ for high-quality stills and movies with reduced blur when shooting handheld. They support the camera body’s breathing compensation function,⁵ which corrects changes in angle of view caused by shifts in focus position during movie recording.

Operability, Reliability, and Expandability for Super-Telephoto Photography

Four customizable focus hold buttons sit around the lens barrel.

A function ring, focus range limiter, Full-time DMF switch, focus mode switch, and image stabilization mode switch support intuitive operation across shooting styles.

With Sony’s optional teleconverters,⁶ the FE 400mm F4.5 GM OSS reaches focal lengths up to 800 mm and the FE 600mm F6.3 GM OSS up to 1200 mm.

A dust and moisture resistant design⁷ and a fluorine coating on the front element that resists contaminants support use in a range of outdoor environments.

The post Sony unveils two new compact lenses: Sony FE 600mm f/6.3 and 400mm f/4.5 GM OSS lenses appeared first on Photo Rumors.

Pre-orders for the new ON1 Photo RAW 2027 are now open. You can use the coupon code NIKONRUMORS20 for an additional 20% off discount when ordering from this link.

Here is a recap of the major new features and updates to ON1 Photo RAW 2027:

• New RAW Processing Engine: Delivers richer colors, sharper details, and more natural shadow and highlight rendering straight out of the camera.
• Rebuilt NoNoise AI: Features new AI noise reduction models specifically tuned for wildlife, portraits, astrophotography, and scanned film to clear out noise while preserving natural texture.
• Updated Tack Sharp AI: An improved de-blurring engine that recovers soft or slightly out-of-focus shots more effectively.
• AI Culling Assistant (MAX Exclusive): Automatically groups similar photos, flags closed eyes, and identifies out-of-focus subjects to dramatically speed up your review process.
• Simplified Masking Experience: Apply masks consistently across layers, local adjustments, and Effects filters, complete with an instant hover preview so you can see results before you commit.
• Improved Brilliance AI: Provides more natural automatic enhancements across a wider variety of photo styles, reducing the need for manual tweaking.
• Faster AI Performance: AI-powered tools run noticeably faster, with added speed gains on Windows machines using dedicated ML execution providers.
• Enhanced Perfect Eraser: Removes distractions over larger areas while retaining realistic detail. MAX users also gain optional cloud-based AI rendering for Generative Eraser and Crop.
• New Loupe Pane & Compare View: Inspect faces and subjects up close or compare multiple shots side-by-side without leaving the Grid view.
• Automated Folder Actions: Automatically apply metadata, presets, and export settings to new photos as soon as they land in a watched folder.
• Workspace & UI Refinements: Includes a new toggle for Light and Dark themes, a smoother sign-in experience, higher-contrast controls, and an updated font for better readability.
• Expanded Sharing & Support: Direct sharing to Flickr, native Windows sharing to email, and broader compatibility for the latest camera RAW file types and lenses.

The post Pre-orders for the new ON1 Photo RAW 2027 are now open (coupon code included) appeared first on Photo Rumors.

3 Legged Thing launched a new modular, tactical tripod system on Kickstarter. The project has already raised $63,256 of a $13,499 goal with 27 more days to go.

Additional information on the new 3 Legged Thing tripod system:

• Ultimate Modularity: Almost every component is interchangeable. You can swap out the legs, canopies, flat plates, rings, heads, and feet to build a custom setup for your specific shoot, eliminating the need to own separate tabletop, travel, or studio tripods.
• Two Core Canopies:
  • James: Built for portability with a slim profile that fits easily into a camera bag’s water bottle pocket.
  • Jason: Designed for maximum strength, stability, and additional mounting features.
• High Payload Capacity: Despite their portability, both base canopies can handle heavy camera rigs up to 30 kg (66 lbs).
• Three Carbon Fiber Leg Options:
  • 5-Section: The most compact for travel, folding down to 16.7 inches.
  • 4-Section: A happy medium balancing folded length and overall height.
  • 3-Section: The sturdiest option, prioritizing maximum height (up to 60.6 inches) and stability.
• Multi-use Legs: Individual legs can be detached from the canopy to function as standard monopods or lightweight boom poles for lighting and audio.
• Glove-Friendly Adjustments: Features a new trigger-pull latch design that makes it easy to adjust the leg angles for a wider stance or low-angle shots, even if you are wearing thick gloves.
• Airhed Orbit Ball Head: Debuts a newly designed ball-style head that uses just one main control knob to intuitively level, adjust, and lock the camera into place.
• Tabletop Conversion: By removing the primary legs, you can attach the interchangeable feet directly to the canopy to create an ultra-sturdy, low-profile tabletop mini tripod.
• Easy Maintenance: Because the system is entirely modular and breaks down into separate pieces, it is exceptionally easy to clean out dirt, sand, and grit after shooting in harsh environments.

Also now on Kickstarter  – the new Brightin Star APO M 35mm f/1.7 ASPH lens (more info):

The new Brightin Star APO M 35mm f/1.7 ASPH lens for Leica M-mount is now available for purchase (early bird specials available)

The post New on Kickstarter: 3 Legged Thing modular, tactical tripod system appeared first on Photo Rumors.

Here is what else is new:

OM System PEN camera shipment delayed until November (Amazon pre-orders opened again)

First OM SYSTEM PEN camera reviews

New Squarehood accessories for Ricoh GR IV cameras

New: NiSi JetMag Pro 49MAG magnetic filter system that locks (compatible with Leica M, Q, and D-Lux lenses)

Rare Leica M discount: you can now save up to $1,250 when you buy M EV1 with a lens in the US

You can now buy a Leica logo LED light-up sign for $30

Leica released a new firmware update, version 1.2.1, for the Sofort 2 hybrid instant camera

Leica Camera Group 2025/26 financial report: revenue down to €573 million (-3.8%)

Sigma High Speed Zoom Line 18-35mm T2 and Sigma FF High Speed Prime Line 35mm T1.5 Firmware Updates Available

Viltrox AF 75mm f/1.2 Pro Firmware 1.0.6 Released

Sony FX5 Shipment Moved to October 15h According to Adorama

The post What else is new? appeared first on Photo Rumors.

Here are some of the new products announced at the 2026 IBC show (see the full list here):

New Sirui Saturn V2 1.6x anamorphic full-frame lenses with vertical support lenses (E/Z/L/X/RF) – previously reported here (additional information).

New DZOFilm Arles cine zoom lenses(additional information).

Several new lenses from Chinese brands will be announced next week

Viltrox unveiled new lenses at IBC 2026

Fujifilm Launches VF-GFXC2, Dedicated Electronic Viewfinder for FUJIFILM GFX ETERNA 55 Filmmaking Camera

Fujifilm Launches ETERNA ProRemote, Remote Control App for FUJIFILM GFX ETERNA 55 Filmmaking Camera

The post New product announcements at the 2026 IBC show appeared first on Photo Rumors.

Viltrox officially unveiled several new lenses at the 2026 IBC show (previously reported here)

• New Full-frame L-Mount lenses: AF 14mm F4.0, AF 20mm F2.8, AF 40mm F2.5, and AF 50mm F2.0
• New Full-frame Pro Series Lens: Viltrox AF 35mm F1.4 Pro
• New APS-C lenses: Viltrox 18mm F1.2 Pro and Viltrox 40mm F1.2 Pro
• New high-power flash
• New Viltrox DC-X4 camera monitor

Viltrox 10% off code: NIKONRUMORS

Additional information:

New Full-Frame Lenses on Show

At IBC2026, Viltrox will showcase new Air Series and Pro Series lenses, expanding its full-frame portfolio. These include the Viltrox AF 14mm F4.0 L, Viltrox AF 20mm F2.8 L, Viltrox AF 40mm F2.5 L, and Viltrox AF 50mm F2.0 L, adding four new focal lengths to the L-Mount system to give creators the opportunity to experience the series on their preferred camera system. From expansive scenes and architectural spaces to travel, vlogging, everyday shooting, and portraits, the four focal lengths offer versatile options for a wide range of visual storytelling.

In addition, the Viltrox 35mm F1.4 Pro is a highly anticipated addition to the Viltrox Pro Series, combining high-level image quality, meticulous craftsmanship, and a bright F1.4 aperture in one highly versatile focal length.

Two New APS-C Pro Series Lenses Deliver New Creative Potential

Viltrox will also introduce the new Viltrox 18mm F1.2 Pro and Viltrox 40mm F1.2 Pro to its Pro Series of APS-C lenses.

The Viltrox 18mm F1.2 Pro provides a broad perspective while maintaining the creative possibilities of a bright F1.2 aperture, while the Viltrox 40mm F1.2 Pro takes a more focused approach, combining a versatile perspective with an ultra-bright F1.2 aperture. Together, they allow creators to explore subject isolation, depth, and a more intimate relationship between the subject and the frame.

Beyond the Lens: New Tools that Support the Creative Process

Beyond optics, Viltrox is introducing new tools designed to support other essential stages of the creative process. This includes a new high-power flash that expands Viltrox’s imaging portfolio, giving creators greater lighting capability and flexibility, and providing another tool to help transform an initial idea into a finished image.

For modern video-production workflows, the new Viltrox DC-X4 camera monitor will also debut. Its larger, more practical production view provides greater control over composition, focus, exposure, and the overall image.

Viltrox roadmap: four new lenses for L-mount and more

Several new lenses from Chinese brands will be announced next week

The post Viltrox unveiled new lenses at IBC 2026 appeared first on Photo Rumors.

Venus Optics released new Fuji X and Nikon F versions of the Laowa 180mm f/4.5 1.5x ultra-macro lens:

• Pre-orders: B&H Photo | Laowa online store
• Additional information
• Previous coverage of the lens:

Key Features

• Laowa’s first autofocus lens for the Fujifilm X-mount system.
• Compact and lightweight design for macro, telephoto, portrait, wildlife, and travel photography.
• 180mm focal length, providing a 270mm full-frame-equivalent field of view on Fujifilm APS-C cameras.
• 1.5× ultra-macro magnification for highly detailed close-up images.
• Minimum focusing distance of 30cm (11.8 in.) and a minimum working distance of 14.7cm (5.8 in.).
• Autofocus from 1.5m to infinity, with limited autofocus assistance for macro stacking.
• APO optical design with 12 elements in 9 groups for high sharpness and reduced chromatic aberration.

Specification

Announced: Venus Optics Laowa AF FF 180mm f/4.5 CA-Dreamer Macro 1.5X lens (E/Z/EF/RF/L)

Additional information on the upcoming Venus Optics Laowa AF FF 180mm f/4.5 CA-Dreamer Macro 1.5X lens

The post Laowa 180mm f/4.5 1.5x ultra macro lens released for Fuji X and Nikon F mounts appeared first on Photo Rumors.

With the PEN camera, OM System also released a new M.Zuiko Digital 14-42mm f/3.5-5.6 III lens:

• Pre-orders: B&H Photo | Amazon | WEX Photo | Foto Erhardt
• Supports Focus Stacking
• 28-84mm 35mm Equivalent Focal Length
• IPX1 Rated Weathersealing
• 0.53x 35mm Equivalent Image Magnification
• Minimum Focus Distance 5.12 inches
• Compact Lightweight Design
• F3.5 Maximum Aperture
• Weather-sealed: IPX1 Splash-proof Performance and Dust-proof Design
• 0.53x Magnification: Close Focusing Capabilities and Focus Stacking Support

Additional information on the new PEN can be found here and here:

• Pre-orders: B&H Photo | Amazon | WEX Photo | Foto Erhardt
• Additional information
• The evolution of the PEN
• Press release
• Previous coverage

The post With the PEN camera, OM System also released a new M.Zuiko Digital 14-42mm f/3.5-5.6 III lens appeared first on Photo Rumors.

Insta360 today announced the previously reported Luna Pro gimbal camera – its newest addition to the Luna series, co-engineered with Leica:

• Pre-orders: Amazon | B&H Photo | Insta360 store
• Product page
• Additional information:

Insta360 Launches Luna Pro: Leica Co-Engineered Gimbal Camera for Everyday Vlogging

Designed around the needs of today’s lifestyle creators, Luna Pro combines high-end imaging with a fast, flexible approach to content creation. Native 4K Vertical Video makes it easy to capture high-quality content for short-form platforms, while AI-powered tracking, intuitive controls, and streamlined editing help creators work quickly when shooting solo or on the move.

A Leica Summicron lens, 1-inch 8K sensor, 8K Dolby Vision video, 10-bit I-Log, and built-in timecode give Luna Pro the imaging quality and workflow tools to take on more demanding creative projects as well.

Luna Pro is available starting September 10 via the Insta360 Store, Amazon, and select retailers worldwide. Pricing for the Standard Bundle starts at US$599.99.

Professional Imaging

• Luna Pro pairs a Leica Summicron lens with a 1-inch 8K sensor for exceptional detail and strong low-light performance.
• Its Dual AI Chip architecture combines a dedicated imaging chip with a 4nm flagship chip, providing the processing power needed for advanced imaging and intelligent shooting features.
• For creators producing short-form content, Luna Pro supports native 4K30fps Vertical Video with 6K oversampling for greater clarity and detail. Rotate the touchscreen to switch orientation and start shooting vertical content in 4K.
• Luna Pro also records 8K Dolby Vision video for rich detail, color, and dynamic range. For slow motion capture, it supports 4K120fps and 1080p240fps recording.
• Up to 2× lossless zoom and 4× HighRes Zoom give creators more freedom to reframe or get closer to distant subjects, with AI-powered enhancement helping preserve image clarity at higher zoom levels.

Smooth, Flexible Shooting

• Luna Pro’s 3-axis stabilization keeps footage smooth and steady, while AI-powered Deep Track and Rapid Focus help keep moving subjects sharp and in frame.
• The detachable 2-inch OLED touchscreen makes it easier to compose and monitor shots from different angles. Slide-to-start recording and twist-to-shoot controls also reduce the time between picking up the camera and getting the shot.
• With up to 4 hours of battery life and 47GB of built-in storage, Luna Pro is equipped for longer shooting sessions without frequent charging or storage changes. It also connects directly to the Insta360 Mic Series for high-quality wireless audio capture.

More Ways to Create

• The POV Head Tracker opens up new possibilities for immersive first-person content, while NFC lets compatible phones connect to the Insta360 app with a simple tap for faster access to files and editing.
• Luna Pro also offers Leica color profiles including Leica Natural, Leica Vivid, and Leica Chrome, alongside a range of cinematic filters for distinctive looks straight out of the camera.
• For creators who want more control in post-production, 10-bit I-Log preserves more color information and highlight and shadow detail, with support for ACES workflows for professional color grading.
• Built-in timecode simplifies synchronization in multi-camera productions and integrates into workflows using Final Cut Pro and Adobe Premiere Pro. AI-powered editing tools in the Insta360 app can also turn footage into polished content, particularly when speed matters.

The post Insta360 launches Luna Pro gimbal camera co-engineered with Leica appeared first on Photo Rumors.