Here are some additional new pictures of some of the upcoming Viltrox AF EVO full-frame lenses (previously reported here, check the official website for updates) – the first set is from the Viltrox AF 90mm f/2.2 EVO APS-C lens that is already listed on Amazon:

The Viltrox AF 26mm f/2.8 EVO pancake full-frame lens is next:

And finally, the Viltrox AF 75mm f/1.8 EVO APS-C lens:

Here is the list of new Viltrox products

Source: Weibo

The post Additional pictures of the upcoming Viltrox AF 26mm f/2.8, 75mm f/1.8, and 90mm f/2.2 EVO lenses appeared first on Photo Rumors.

TTartisan announced in China two full-frame AF lenses from the new Neo series (previously reported here): AF 50mm f/1.8 and AF 85mm f/1.8 (E/Z/L). Check for pre-orders at B&H Photo and the official TTartisan store.

The Neo Series focuses on simplicity, with a clean and minimalistic design – no aperture ring or focus ring. The new TTartisan AF 50mm f/1.8 full-frame lens weighs only 157 grams and is available in Sony E and Nikon Z mounts (a L-mount version is coming later). The lens features an STM stepping motor, an 8-element, 12-group optical design, a 52mm filter thread, and a minimum focusing distance of 0.48 meters, and supports DIY custom armor. The price is around $90. The second TTartisan Neo lens (AF 85mm f/1.8) will be released later.

The new lenses with the third-party skins:

Here are the Tartisan Neo AF 50mm f/1.8 lens technical specifications:

TTArtisan also just launched a new line called Air. Check the official website for updates. Previous coverage of TTartisan lenses can be found here.

New lens teasers from Viltrox, TTartisan, and 7artisans for the 2026 NAB show

The post TTartisan announced two full-frame AF lenses from the new Neo series: 50mm f/1.8 & 85mm f/1.8 (E/Z/L) appeared first on Photo Rumors.

The 2026 NAB show is now over – here are some of the new products introduced at the show:

• LaCie Announces 8big Pro5 RAID Array
• Seagate Announces New FireCuda X Vault and One Touch Storage Drives
• Rode Announces New Microphone Technology, a Cutting-Edge UHF Mic System, and New Accessories
• Audio-Technica Releases Two New On-Camera Shotgun Mics for Video Content Creators
• Hollyland Unveils Powerful Pyro Ultra Video Transmission System
• New Canon Broadcast Offerings Include CINE-SERVO 40-1200mm Lens
• Blackmagic Design Announces 100GbE-Capable Hardware and Software
• Deity Announces the New PR-4 Compact Field Recorder
• DZOFilm Announces Lightweight Arcana 1.5x Anamorphic T2.1 Lenses
• Atomos Releases the New Sumo PRO-19 4K HDR Monitor-Recorder-Switcher

The post The 2026 NAB show is now over – here are some of the new products introduced at the show appeared first on Photo Rumors.

Samyang is teasing the announcement of a new ultra-wide zoom L-mount lens on April 30th (the company recently joined the L Mount Alliance):

Here is a complete list of all current and upcoming/prototype Schneider Kreuznach x LK Samyang lenses (in the US, Samyang lenses are sold at B&H Photo and Amazon, some models are sold under the Rokinon brand, in Europe, you can buy Samyang lenses at Foto Erhardt and WEX Photo):

• Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens
• Schneider Kreuznach × LK Samyang AF 24-60mm f/2.8 lens
• Schneider Kreuznach × LK Samyang AF 28-135mm f/2.8 lens
• Schneider Kreuznach x LK Samyang AF 60-180mm f/2.8 lens
• Schneider Kreuznach × LK Samyang AF 20-50mm f/2
• Schneider Kreuznach × LK Samyang AF 28-85mm f/2
• Schneider Kreuznach x LK Samyang 200mm f/1.8
• Schneider Kreuznach x LK Samyang 300mm f/4

Complete list of all Schneider Kreuznach x LK Samyang lenses

Four new Schneider Kreuznach × LK Samyang AF lens prototypes: 20-50mm f/2, 28-85mm f/2, 200mm f/1.8, and 300mm f/4

The post Samyang is teasing a new ultra-wide zoom L-mount lens announcement for April 30th appeared first on Photo Rumors.

The previously rumored DJI Lito X1 & Lito 1 entry-level drones are now officially announced, but not in the US. In Europe, the new drones can be purchased at Foto Erhard and WEX Photo. Here are the details:

DJI Lito X1

DJI’s Lito X1 is an ultra-light drone designed to capture incredible footage without any baggage. It is equipped with a 1/1.3-inch sensor and 42GB of internal storage. This is accompanied by 4K/60p video, 100fps slow motion, 2.7K vertical shooting, 48MP stills up to 8K detail, and 10-bit D-Log M. With its omnidirectional obstacle sensing, forward LiDAR and ActiveTrack, you can fly with more confidence and keep your subjects locked in the frame. Add on a 36-minute flight time, and you have plenty of room to experiment and refine your shots.

• Ultra-light 249g folding body
• 4K/60p video footage
• 1/1.3-inch sensor
• 2.7K vertical shooting
• 48MP stills up to 8K detail
• 10-bit D-Log M

DJI Lito 1

DJI also released the Lito 1! This version differs from the Lito X1 in that it’s designed for those who want a simple yet capable aerial camera for everyday shooting. Like the X1, it can shoot 4K/60p video, 100fps slow motion, 2.7K vertical shooting, 48MP stills up to 8K detail, and features omnidirectional obstacle sensing, forward LiDAR and ActiveTrack. The Lito 1 is the perfect entry to drone photography and filmmaking.

• Ultra-light 249g folding body
• 4K/60p video footage
• 2.7K vertical shooting
• 48MP stills up to 8K detail
• Omnidirectional obstacle sensing
• Weighs just 249g

The post New DJI Lito X1 & Lito 1 entry-level drones announced, but not in the US appeared first on Photo Rumors.

Viltrox officially announced the previously reported AF 35mm f/1.2 LAB lens without a TFT/LCD screen, for Z/E mount:

• Pre-orders: B&H Photo | Amazon | Viltrox store
• Additional information
• Press release
• Here is what’s new:
  • Flagship-grade optical elements
  • Updated appearance and control tailored for photographers
  • Ultra-large aperture with super-fast, micron-accurate autofocus
  • Exceptional edge-to-edge sharpness
  • Enhanced durability for all environments
  • Ideal for both filmmaking and photography

Viltrox AF 35mm f/1.2 LAB lens without TFT/LCD screen officially announced in China

Here is the list of new Viltrox products

The post Viltrox AF 35mm f/1.2 LAB lens without a TFT/LCD screen announced (Z/E) appeared first on Photo Rumors.

DxO released Nik Collection 9. This announcement marks a major milestone for DxO, introducing a significant update in Nik Collection’s history, with powerful AI-enhanced tools, a completely reimagined approach to color grading, and a new generation of creative effects designed to expand artistic possibilities while streamlining the editing workflow.

You can get 15% off DxO products with code RUMORS (for new customers only).

Here is a recap of all the major new features and workflow improvements introduced in DxO’s Nik Collection 9:

AI-Powered Masking Tools

The most significant upgrade in this version is the introduction of advanced, on-device AI masking, which drastically reduces the time spent on complex local selections.

• Depth Masks (AI): Available in Color Efex and Silver Efex, this tool analyzes the 2D image to generate a detailed depth map. You can make selective adjustments based entirely on distance from the camera (e.g., editing only the background or foreground), even if the image file has no embedded depth data.
• Object Selection Masks: You can now instantly isolate specific subjects within a frame by simply hovering your mouse over them or drawing a rough bounding box. Both mask types include feathering and diffusion sliders to ensure natural transitions.

Streamlined Color Grading

• Unified Color Wheel: Nik Color Efex features an overhauled Color Grading tool. Instead of juggling separate panels, you can now plot and control shadows, midtones, and highlights on a single, unified color wheel.
• Synchronized Adjustments: You can lock the shadow, midtone, and highlight points together. This allows you to rotate or shift all three simultaneously, preserving the exact relative relationship between their hues and saturations across the image.

Three New Creative Filters

DxO added three new filters to expand the suite’s analog and atmospheric effects:

• Halation (Color Efex): Recreates the cinematic glow or optical bloom typical of vintage analog film, where bright highlights bleed softly into surrounding darker areas (often creating a subtle reddish halo).
• Chromatic Shift (Analog Efex): Simulates the subtle ink misalignments found in traditional offset printing. It displaces color layers (using palettes like red/cyan or yellow/blue) to create authentic vintage imperfections or bold, graphic pop-art effects.
• Glass Effect (Analog Efex): Offers over 50 customizable texture overlays that simulate the distortion of viewing your photograph through various patterned or textured glass surfaces.

18 New Blending Modes

• Advanced Layer Control: Familiar to Photoshop users, 18 distinct blending modes are now integrated directly into almost all filters in Color Efex and Analog Efex. This gives you massive flexibility in controlling exactly how stacked filters and effects interact with the underlying image.

Workflow and UI Enhancements

Several quality-of-life improvements were introduced to speed up the editing process:

• Hover Previews: You can instantly see a real-time preview of presets or past edits on your main image just by hovering over their thumbnails, completely eliminating the need to click and clutter your edit history.
• Customizable Mask Overlays: Mask overlays are no longer restricted to red. You can change the overlay color to ensure high contrast and clear visibility against similarly toned areas in your photograph.
• Copy & Paste Local Adjustments: You can now copy and paste masks and local adjustments between different filters using standard keyboard shortcuts, preventing you from having to rebuild complex masks from scratch.
• Trending Presets: A new category featuring around 24 built-in presets designed specifically to showcase the new tools in version 9.
• Preview Quality Mode: A new toggle allows you to adjust the preview rendering quality so you can manipulate sliders without the image temporarily blurring.

DxO Labs released 833 new DxO camera and lens modules for the latest gear from Canon, Fujifilm, Nikon, Sigma, and more

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This month, DxO Labs released 833 new DxO camera and lens modules for the latest gear from Canon, Fujifilm, Nikon, Sigma, and more. DxO now offers 112,308 camera and lens combinations.

You can get 15% off DxO products with code RUMORS (for new customers only).

Here is the full list of new profiles:

Cameras

• OM System OM-3 Astro
• Canon PowerShot G7 X Mark III 30th Anniversary

Lenses

• Canon RF 14mm F1.4 L VCM
• Canon RF 7-14mm F2.8-3.5L Fisheye STM
• Fuji XC 13-33mm F3.5-6.3 OIS
• Nikon Nikkor Z 24-105mm F4-7.1 VR
• Nikon Nikkor Z 28-135mm F4 PZ
• Sigma 12mm F1.4 DC C (Fuji X mount)
• Sigma 12mm F1.4 DC C (Sony E mount)
• Sigma 15mm F1.4 DG DN Diagonal Fisheye (L-mount)
• Sigma 16-300mm F3.5-6.7 DC OS C (L-mount)
• Sigma 17-40mm F1.8 DC A (L-mount)
• Sigma 35mm F1.2 DG II A (L-mount)
• Sony FE 100mm F2.8 Macro GM OSS with SEL TC1.4x
• Sony FE 100mm F2.8 Macro GM OSS with SEL TC2x
• Sony FE 28-70mm F3.5-5.6 OSS II
• Viltrox AF 35mm F1.7 Air X (Fuji X mount)
• Viltrox AF 40mm F2.5 FE (Sony FE)

The new DxO Modules can be found in:

• DxO PhotoLab versions 9.7, 8.15, 7.23
• DxO PureRAW versions 6.1, 5.9
• DxO FilmPack 8.5, 7.22
• DxO ViewPoint 5.12, 4.32
• DxO NikCollection 9

The post DxO Labs released 833 new DxO camera and lens modules for the latest gear from Canon, Fujifilm, Nikon, Sigma, and more appeared first on Photo Rumors.

Brightin Star will soon announce four new lenses (in the US, Brightin Star lenses are sold at B&H Photo and Amazon):

 
Brightin Star announced a new 12mm f/2.8 full-frame autofocus ultra-wide lens (Z/E).

Brightin Star 28mm f/2.8 silver pancake lens for Leica M-mount.

Brightin Star APO M 35mm f/1.7 ASPH lens for Leica M-mount (previously displayed at the CP+ show).

Brightin Star 50mm f/2 TRI-SIGHT lens for Leica M-mount (previously displayed at the CP+ show).

Brightin Star also announced new Aero UV filters.

Brightin Star announced two new lenses: APO 35mm f/1.7 ASPH (M) & 50mm f/2 TRI-SIGHT (E/Z/RF/L)

Brightin Star to announce three new lenses for Leica M-mount: APO 35mm f/1.7 ASPH, 50mm f/2 TRI-SIGHT, and 28mm f/2.8 silver pancake

The post Brightin Star to announce four new lenses appeared first on Photo Rumors.

After the announcement of the 40mm f/2 lens, Panasonic updated its Lumix S roadmap with two new lenses:

• Wide prime lens (around 18-24mm)
• Large aperture telephoto zoom (around 50-200mm)

Panasonic announced a new Lumix S 40mm f/2 lens and S9 Titan limited edition camera

What could Panasonic announce for the 25th anniversary of LUMIX?

The post Here is the latest updated Panasonic Lumix S lens roadmap appeared first on Photo Rumors.

Here is some additional information on the upcoming 7Artisans AF 135mm f/1.8 full-frame lens (previously reported here, check also the official website for updates):

• Focal Length: 135 mm (full-frame coverage)
• Maximum aperture: f/1.8
• Mounts: E/Z/L
• Focus System: Autofocus with AF/MF switch
• Minimum focusing distance: 0.68 m
• Filter thread: 82 mm
• Physical aperture ring for direct control (Nikon Z version uses a programmable control ring instead)
• Custom buttons: two customizable function buttons on the barrel)
• Expected release: second half of 2026
• Price: around ¥120,000 JPY (roughly $770)

Two new lenses from 7Artisans: AF 135mm f/1.8 and AF 40mm f/2.5

Coming soon: new 7Artisans AF 135mm f/1.8 lens (E/Z/L)

The post Additional information on the upcoming 7Artisans AF 135mm f/1.8 full frame lens (E/Z/L) appeared first on Photo Rumors.

The new GoPro Mission 1 cameras are now available for pre-order:

• B&H Photo (the accessories are still not available)
• WEX Photo
• Foto Erhard

New GoPro Mission 1 Pro camera unveiled with 50MP 1″ sensor and a model with MFT mount

The post The new GoPro Mission 1 cameras are now available for pre-order appeared first on Photo Rumors.

The previously rumored Panasonic Lumix S 40mm f/2 lens is now officially announced:

• Pre-orders: B&H Photo | Foto Erhardt | WEX Photo
• Press release

Panasonic also announced a new Lumix S9 Titan limited edition camera (not available in the US):

• Foto Erhardt | WEX Photo

Panasonic Lumix S 40mm f/2 lens main features:

• Natural 40mm View with large F2 Aperture
  • 40mm focal length provides a natural perspective similar to human field of view
  • Large F2 aperture produces soft and beautiful bokeh
  • Suitable for a wide range of shooting styles including street photo, portraits, and landscapes
• Compact, Easy-to-Carry Design
  • Compact and lightweight design measuring approx. 40.9mm in length and approx. 144g in weight
  • Sized to match the compact LUMIX S9 body for easy portability
  • Shares the same compact size and 62mm filter thread as the LUMIX S 18-40mm F4.5-6.3
• Enhanced control and reliability
  • Features a control ring and focus button for intuitive operation and enhanced creative control
  • Dust- and splash-resistant design for reliable shooting in various conditions
  • Focus breathing suppression and micro-step aperture control support smooth video recording

What could Panasonic announce for the 25th anniversary of LUMIX?

Panasonic registered two new cameras overseas

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The previously reported Viltrox 35mm f/1.8 and 55mm f/1.8 EVO APO full-frame lenses (Z/E) are now officially announed and available for order:

• B&H Photo
• Viltrox store (5% intro discount)
• Foto Erhardt
• WEX Photo (coming soon)

Full details on the new. lenses, including technical specifications, can be found here:

Full details leaked on the upcoming Viltrox AF 35mm f/1.8 & 55mm f/1.8 EVO APO full-frame lenses (Z/E):

The new Viltrox AF 35mm & 55mm f/1.8 EVO full-frame lenses now listed for pre-order (E/Z)

The upcoming Viltrox Evo lenses surpass the performance of existing APO lenses, Viltrox calls them “Hyper APO”

Here is the list of new Viltrox products

The post Now available: Viltrox 35mm f/1.8 and 55mm f/1.8 EVO APO full-frame lenses (Z/E) appeared first on Photo Rumors.

Here is the list of new Viltrox lenses and adapters that will be announced at the 2026 NAB show (previously reported here, check the official website for details):

• Viltrox AF 75mm f/1.8 EVO APS-C lens
• Viltrox AF 90mm f/2.2 EVO APS-C lens (already listed on Amazon)
• Viltrox AF 28mm f/4.5 pancake full-frame for L-mount
• Viltrox AF 26mm f/2.8 EVO pancake full-frame lens
• Viltrox PL cine lens autofocus adapter for L-mount

The post Here is the list of new Viltrox products appeared first on Photo Rumors.

Nextorage today announced the start of its NAB Special Deals at B&H Photo and Amazon. The promotion includes significant discounts on CFexpress memory cards and card readers.

• Period: April 19 – 26, 2026
• Maximum Savings: up to $354

At the 2026 NAB show, Nextorage will showcase a wide range of professional memory storage solutions, including the upcoming next-generation CFexpress Type B memory card NX-B2PRO+. The Nextorage NX-B2PRO+ Series is the newest addition to Nextorage’s CFexpress Type B lineup. It is the world’s first CFexpress Type B memory card (as of the November 2025 announcement) to officially support both VPG1600 and VPG400 standards simultaneously. (additional informtion):

Nextorage developed the world’s first memory card supporting both VPG1600 and VPG400 standards

The post Nextorage launched NAB show specials: up to $354 off on memory cards and card readers appeared first on Photo Rumors.

Here is the US pricing of the new GoPro Mission 1 camera line:

• GoPro Mission 1: $599.99
• GoPro Mission 1 PRO: $699.99
• GoPro Mission 1 PRO ILS: $699.99

Pre-orders will open in the week of May 21-28, 2026. Additional information on the new GoPro Mission 1 camera line can be found here:

New GoPro Mission 1 Pro camera unveiled with 50MP 1″ sensor and a model with MFT mount

The post Here is the US pricing of the new GoPro Mission 1 camera line appeared first on Photo Rumors.

Topaz Labs started a new 30% off sale through May 14th on their most popular products, including Topaz Studio, Topaz Photo, and Topaz Video:

New customers: Annual plans only, 30% off the first year

Returning customers: Annual plans only

The latest Topaz Labs updates

The post Topaz Labs started a new 30% off sale on their most popular products, including Topaz Studio, Topaz Photo, and Topaz Video appeared first on Photo Rumors.

Sony is expected to announce the long-rumored a7R VI camera in May. Here are the latest rumored specifications:

• Sensor resolution: approx. 67 megapixels
• Body design: All-new body design
• Processor and core performance: BIONZ XR2 processor + High-Bandwidth LSI; up to 8.5 stops of IBIS compensation; 30 fps continuous shooting in 14-bit RAW (electronic shutter); very fast readout (~60 fps full sensor in 14-bit ES with AE/AF).
• Autofocus and dynamic range: New professional-grade AI autofocus model with significantly improved accuracy; 16 stops of dynamic range in mechanical shutter mode via Dual Conversion Gain HDR (DCG-HDR).
• Video capabilities: High-end options including 10K oversampled 8K 30p (full-frame), various 4K/6.4K oversampled modes, and 4K 120p options.
• Other rumored features: 9.44M-dot OLED EVF with grayscale correction and high brightness; triple-band Wi-Fi (6/5/2.4 GHz); support for importing custom stylized looks from the Creators’ App.

Previously reported Sony a7R VI camera specifications:

Sony a7R VI camera first rumored specifications

New Sony a7R VI camera rumored specifications

Sony registered a new WW847606 camera overseas (Sony a7R VI?)

The post Sony is rumored to announce a new a7R VI camera in May appeared first on Photo Rumors.

Here are the new lenses Sony is rumored to announce this year:

• Sony 16-28mm f/2 GM ultra-wide zoom lens: world’s fastest wide-angle zoom in its class
• Sony 100-400mm f/4 GM telephoto zoom lens: premium successor to the 2017 100-400mm f/4.5-5.6 GM OSS, expected to offer better optics and pro-level performance for sports/wildlife
• Sony 100-400mm G variable aperture lens: budget-friendly companion to the GM model – lighter and less expensive than the G-series
• Sony 200mm f/2 GM lens: lower probability

Sony is rumored to announce a new a7R VI camera in May

Sony is rumored to announce a new 16-28mm f/2 lens

Sony is rumored to announce three new lenses, boring cameras expected in the next 2-3 years

The post Here are the new lenses Sony is rumored to announce this year appeared first on Photo Rumors.