Sony registered a new WW491229 camera in the US with WiFi 6 that uses the NP-SA100 battery and was tested with the XQZ-UC1 charger. This model seems to correspond to the previously reported WW261362 (Sony a7S IV?), however, this is not confirmed yet:

Sony registered a new WW261362 camera in China (Sony a7S IV?)

Via E8M_8888

The post Sony registered a new WW491229 camera appeared first on Photo Rumors.

Tamron released its 3rd-quarter financial results. Here are the details on Tamron’s photographic products:

• Double-digit growth in both sales and operating profit
• Q3: Sales ¥17.0 billion (+12.4%), operating profit ¥4.5 billion (+14.5%), margin 26.4%.
• YTD: Sales ¥44.5 billion (−1.3%), operating profit ¥10.4 billion (−15.3%), margin 23.4%.
• Tamron plans to release more than 10 new lenses a year.

Source: Tamron

The post Tamron 3rd quarter financial results appeared first on Photo Rumors.

The previously reported Sirui 15mm f/1.6 and Sirui 24mm f/1.4 full-frame autofocus lenses (E/L mount) from the Aurora series are now officially announced and available for order at:

• Sirui Aurora AF 15mm f/1.6 full-frame ultra-wide lens: Sirui | B&H Photo
• Sirui Aurora AF 24mm f/1.4 full-frame lens: Sirui| B&H Photo

Technical specifications and additional information:

SIRUI Expands Aurora Series with Two New Fast-Aperture Wide-Angle Autofocus Lenses

The Aurora 15mm F1.6 and 24mm F1.4 combine wide-angle perspectives, fast apertures and creator-focused features for full-frame photography and video production.​

SIRUI is expanding its Aurora full-frame autofocus lens series with two new wide-angle additions: the Aurora 15mm F1.6 and Aurora 24mm F1.4. Designed for photographers and video creators, both lenses combine fast maximum apertures, reliable autofocus and practical features to support a wide range of creative applications.​

While both lenses offer versatile wide-angle perspectives, each addresses different shooting needs. The 15mm F1.6 focuses on capturing expansive scenes with natural-looking proportions, while the 24mm F1.4 provides a balanced perspective for creators who want to capture both their subjects and surrounding environments.​

Aurora 15mm F1.6: Ultra-Wide Perspective with Distortion Control

Combining a 15mm ultra-wide focal length with a fast F1.6 aperture, the Aurora 15mm F1.6 is designed for architectural photography, confined interiors, travel, vlogging and night shooting. Its large aperture provides greater flexibility in low-light conditions, allowing creators to capture more light without relying as heavily on slower shutter speeds or higher ISO settings.​

A key feature is its emphasis on distortion control. Ultra-wide lenses can cause straight architectural lines to appear curved and stretch subjects near the edges of the frame. The Aurora 15mm F1.6 is designed to minimize these distortions, helping preserve more natural-looking geometry and subject proportions. This is particularly valuable for architecture and interior photography, as well as video production, where reducing distortion can also mean less correction and cropping in post-production.​

For added convenience, the lens features a standard 77mm front filter thread, making it compatible with commonly available ND and CPL filters. This provides a straightforward solution for creators who frequently use filters in photography and video production.​

Aurora 24mm F1.4: A Versatile Wide-Angle Lens for Hybrid Creators

The Aurora 24mm F1.4 offers a versatile perspective that captures environmental context while keeping subjects naturally proportioned. Its 24mm focal length provides a wider view than a traditional 35mm lens without the exaggerated perspective often associated with ultra-wide lenses.​

With its F1.4 maximum aperture, the lens offers strong low-light capability and greater control over depth of field. It is well suited to interviews, weddings, documentaries, commercial video and run-and-gun shooting.​

The lens also incorporates features tailored to video production. Its de-clickable aperture ring allows users to switch between stepped adjustments for photography and smooth, stepless aperture control for video. Additionally, its subtle focus breathing helps minimize changes in framing during focus transitions, making it a practical choice for creators working across both photography and filmmaking.

Designed for Modern Creators

Both lenses feature STM autofocus with eye-tracking support, alongside protection against moisture, rain and dust. They continue the Aurora series’ focus on combining full-frame autofocus performance with practical features for today’s hybrid creators.

Pricing and Availability

The SIRUI Aurora 15mm F1.6 is priced at US$599, while the Aurora 24mm F1.4 is priced at US$499.

Both lenses will initially be available in Sony E-mount and Leica L-mount in 2026. Nikon Z-mount and Fujifilm X-mount versions are scheduled to launch in Q1 2027.

More new/upcoming lenses from Meike, Sirui, Yongnuo, Brightin Star, and Mr.Ding

Four new Sirui lenses coming soon: 15mm f/1.6, 24mm f/1.4, 20mm f/2.4, and 40mm f/2.2

Sirui has two new full-frame autofocus lenses: 15mm f/1.6 and 24mm f/1.4

The post The new Sirui Aurora 15mm f/1.6 + 24mm f/1.4 full-frame autofocus lenses (E/L mount) are now available for pre-order appeared first on Photo Rumors.

Aftershoot launched its early Black Friday sale: the first 500 photographers can grab an annual plan and get 25% off; then the discount drops to 20%. You can also try using coupon codes BLACKFRIDAY26 and RUMORS for additional savings. That’s the lowest price of the year. If Aftershoot doesn’t work for you, you can claim a full refund within 30 days.

Aftershoot is an AI-powered desktop software (for Mac and Windows) designed for professional photographers, especially those shooting high-volume work like weddings, events, portraits, and schools, that streamlines the entire post-production workflow in one app. It uses AI to automatically or assistively cull images by scoring them on factors like sharpness, exposure, composition, facial expressions, closed eyes, and duplicates (grouping bursts intelligently and learning your preferences over time), then applies consistent edits that can match your personal style (via training on your past work or pre-built profiles) with full RAW controls, and handles natural retouching such as skin smoothing, blemish removal, object cleanup, flyaway hair, and glasses glare. The platform also supports client galleries for proofing, delivery, and print sales, all while running offline/locally for privacy with unlimited images and flat pricing (no per-image fees), helping photographers reclaim significant time—often reducing hours of manual culling and editing to minutes.

The post Aftershoot early Black Friday sale appeared first on Photo Rumors.

Mr.Ding Studio released a new Contax G to Canon RF lens adapter with focus ring & electronic focus confirmation:

• Lens Mount: Select Contax G Mount Rangefinder Lens
• Body Mount: Canon RF Mount Mirrorless Camera Body
•  Product Dimensions: 75g
•  Warranty: Limited 12-month
• Electronic Contacts:​ Yes (Focus Confirmation & EXIF Data)
  Focus Mode:​ Manual Focus (with Focus Confirmation Assist)

• The adapter features a G-lens focus coupling blade and a focus ring, enabling manual focus functionality for G-mount lenses.
• The adapter has a built-in electronic chip that communicates data with the camera body. Through the camera’s focus indicator, it achieves faster and more precise focusing compared to focus peaking (refer to the operation guide section for specific instructions).
• Trap focus can be enabled via camera function settings to capture moving subjects (refer to the operation guide section for specific instructions).
• It can record the maximum shooting aperture value of the G lens (due to Canon system limitations, setting aperture values above F8 will result in inaccurate exposure, so it cannot be manually set arbitrarily).
• The adapter’s database has built-in lens models, focal lengths, and maximum aperture values for all conventional Contax G lenses. Users can set preset lens information, and this data will be transmitted to the camera body via mount communication data and saved into the EXIF information of the photos (refer to the operation guide section for specific instructions).

Mr.Ding Studio will also announce a new Contax G to Panasonic L electronic focus lens adapter:

The post Mr.Ding Studio released a new Contax G to Canon RF lens adapter with focus ring & electronic focus confirmation appeared first on Photo Rumors.

Panasonic registered a new P2502A camera in China without Wi-Fi 6 support, and the speculation is that it could be one of the already rumored Panasonic Lumix cameras:

What Panasonic Lumix MFT camera is that?

Panasonic’s latest videos provide hints about new/upcoming cameras and lenses

Panasonic and Sigma rumored to announce new L-mount cameras in the coming weeks

Update: Panasonic still has one registered but not yet announced new camera

Source: E8M_8888

The post Panasonic registered a new P2502A camera in China (Lumix S9II?) appeared first on Photo Rumors.

Here are the top 10 most popular PhotoRumors posts for October 2026:

Upcoming Fujifilm announcements: X-T6 camera and XF 50-140mm f/2.8 II lens

Ricoh registered a new R10010 camera

Sigma 50-120mm f/2.8 DC OS | Contemporary lens leaked online

Panasonic and Sigma rumored to announce new L-mount cameras in the coming weeks

The Thypoch 24-50mm f/2.8 lens will be available also for E/X/Z/L/RF mounts

Hasselblad is rumored to release two new lenses: 65mm f/1.7E and 135mm f/2.5V

Additional information on the upcoming Schneider Kreuznach × LK Samyang AF 28-135mm f/2.8 FE lens

The Imaging World show will move to Cologne in 2027, and it will be “inspired by Photokina”

Godox announced a new compact universal iM10 mini flash for $25

Coming soon: Artra × Rolleiflex Camera Dual watch for photographers

The post The most popular PhotoRumors posts for October 2026 appeared first on Photo Rumors.

The previously reported ZY Optics (Zhongyi) Mitakon Speedmaster 45mm f/1.4 medium format lens for Fujifilm GFX and Hasselblad XCD mount is now listed on the official website as part of a lens sale (Zhongyi lenses are sold at B&H Photo and Amazon):

Additional information about the lens can be found here (check also the official website for updates):

• Focal length: 45mm (approx. 35–36mm full-frame equivalent on 44×33mm sensors)
• Manual focus
• Maximum aperture: f/1.4
• Minimum aperture: f/16
• Lens mounts: Native Fujifilm G (GFX) and Hasselblad XCD
• Sensor coverage: Native 44×33mm medium format
• Optical construction: 13 elements in 11 groups with dual floating-element focus design
• Special elements: 2 high-refractive-index elements, 1 ED (extra-low dispersion) element, 1 aspherical (ASPH) element
• Aperture blades: 11 (clicked/stepped)
• Minimum focus distance: 0.45 m
• Filter thread: 62mm
• Weight: Approx. 750 g (without hood)
• Dimensions:
  • GFX version: 81 mm × 77.4 mm
  • XCD version: 77.6 mm × 85.8 mm
• Focus: Manual focus only (no electronic contacts)
• Construction: Full metal body
• Other: Newly designed lens hood

ZY Optics (Zhongyi) to release two new lenses: 30mm f/2.4 and 45mm f/1.4 at the Beijing P&E Imaging Show

Additional pictures:

*for new customers only

The post The new ZY Optics (Zhongyi) Mitakon Speedmaster 45mm f/1.4 medium format lens for Fujifilm GFX & Hasselblad XCD mount appeared online appeared first on Photo Rumors.

The compact EZCast CamCast wireless HDMI video transmitter that sends a camera’s live picture to phones and tablets and turns them into camera monitors is now $136 (20% off) with code CAMCAST20 (until November 30):

What EZCast CamCast does:

• Sends one HDMI feed to up to 4 iPhones, iPads or Android devices at once over 5GHz Wi-Fi, in Full HD 1080p, through the free CamCast app (iOS 15+ / Android 10+).
• Under 60ms latency, with range up to 150m (range depends on how many devices are connected).
• Takes photos and starts recording from the app on supported Sony, Canon and Nikon cameras.
• Works as a USB-C webcam (UVC) in OBS, Streamlabs and other streaming software, with no capture card needed.
• Runs on an NP-F battery or USB-C power (5V/3A). Comes with a cold shoe adapter, gimbal mount adapter and phone clamp. The NP-F battery and HDMI cable are not included.

Deal details:

• Price: $136.08 with code CAMCAST20 (regular $170.10), one per customer
• Dates: October 28 – November 30, 2026 (Pacific time), while the promotion budget lasts

*for new customers only

The post Early Black Friday deal: EZCast CamCast wireless HDMI transmitter turns phones into camera monitors (coupon code included) appeared first on Photo Rumors.

There is a new camera listed for funding on Kickstarter: Fotorgear Campix, Here are the details:

• Waist-Level Viewfinder
• Interchangeable Lenses
• 6 Customizable Filter Slots
• Tactile Controls
• 36-Shot Digital
• Digital Darkroom
• RAW & JPG Support
• Import Any Filter
• Real TTL Xenon Flash
• 13MP

*for new customers only

The post New on Kickstarter: Fotorgear Campix camera appeared first on Photo Rumors.

The previously reported Venus Optics Laowa 24mm f/2 Zero-D tilt-shift lens for Mounts: Sony E / Nikon Z / Canon RF / L mount / Fuji GFX / Hasselblad XCD is now officially announced and available for order:

• US: B&H Photo
• Worldwide: Laowa store
• Additional information:

Venus Optics to announce a new Laowa FF II TS 24mm f/2 C-Dreamer tilt-shift lens

*for new customers only

The post Now available: Venus Optics Laowa 24mm f/2 Zero-D tilt-shift lens for E/Z/RF/L/GFX/XCD mounts appeared first on Photo Rumors.

Here is what else is new:

Updated Leica M12 camera rumors

New Leica Q3 43 Monochrom camera rumored to be announced in early December 2026

Now available: DJ-Optical Ultra Slim 35mm f/3.5 MC pancake rangefinder-coupled lens for Leica M-mount

Fujifilm GFX100II, GFX100SII and GFX100RF Firmware Updates Released

Sony RIALTO 65 Medium Format Video Camera Announced

Sony Released An Approx. 50-Effective Megapixel CMOS Image Sensor for Mobile Applications

Canon TC-N3 and Canon TC-E3 Timer Remote Controllers Announced

Canon Q3 2026 Financial Results: EOS R Sales & a 32% Imaging R&D Surge Carry the Company

*for new customers only

The post What else is new? appeared first on Photo Rumors.

Nextorage launched new NX-F2AE SDXC UHS-II memory cards developed specifically for professional video production:

• B&H Photo
• Amazon

Here are the details:

• Operating Temperature: -25 °C to 85 °C
• Shock Resistance: Drop tested height from 4.9 ft.
• Bending Resistance: Tested 10 N
• Connector mating: 10,000+ cycles
• X-Ray Resistance: ISO 7816-1
• Anti-magnetic: Tested
• Electrostatic Resistance: IEC 61000-4-2

*for new customers only

The post Nextorage launched new NX-F2AE SDXC UHS-II memory cards developed specifically for professional video production appeared first on Photo Rumors.

Here are some leaked pictures of the upcoming Insta360 Ace Pro 3 camera (see rumored specifications):

The next Insta360 Ace Pro 3 camera lands at the FCC

Use coupon code RUMORS for a discount when you buy from the official Insta360 store.

Previous coverage of the Insta360 Ace Pro 3 camera:

Insta360 Ace Pro 3 camera rumors

Source: Igor Bogdanov

The post Insta360 Ace Pro 3 camera leaked pictures appeared first on Photo Rumors.

OM System published a new 9-minute conversation between Setsuya Kataoka (Managing Director and COO) and Eiji Shirota (Head of the OM System Business Unit) at OM Digital Solutions.

OM System did seriously consider making full-frame cameras

OM System (formerly Olympus) did seriously consider entering the full-frame or APS-C market, but ultimately decided against it to preserve the core identity of the Micro Four Thirds system. The discussions were not merely hypothetical; proposals for larger-sensor cameras “surfaced periodically” within the company, and COO Setsuya Kataoka personally pondered the move shortly after the business was acquired from Olympus. A mentor’s advice crystallized the decision to remain exclusive to MFT: master the existing format before seeking another. This led leadership to conclude that switching formats would not serve the company’s mission of delivering a compact, lightweight, and highly mobile photographic system, especially for telephoto and field work where portability is decisive.

Here is a recap of the interview:

• Micro Four Thirds remains the company’s strategic focus. OM SYSTEM believes the format offers a distinctive combination of compactness, lightweight equipment, and high image quality.
• The company has repeatedly discussed larger sensors internally. Proposals to develop APS-C and full-frame cameras have come up several times over the years, but OM ultimately decided to concentrate on Micro Four Thirds.
• Image quality is not the only priority. OM believes camera size, weight, portability, and the ability to take equipment into demanding environments are equally important.
• Computational photography is a major part of its strategy. Technologies such as High-Res Shot and other computational features help overcome some of the inherent limitations of smaller sensors.
• The gap between Micro Four Thirds and full-frame is acknowledged. OM executives recognize that the formats will not become identical, but believe MFT image quality can reach a level that satisfies most of its intended customers.
• Different sensor formats serve different needs. Full-frame is attractive for photographers prioritizing maximum image quality, while Micro Four Thirds is particularly suitable when portability is important.
• Ruggedness is a key competitive advantage. Weather sealing, dust resistance, and low-temperature operation are important elements of OM SYSTEM’s product philosophy.
• Extreme outdoor photography is central to the brand. The executives discussed photographers working in challenging environments, including the Amazon rainforest, Mongolia, and temperatures as low as -40°C.
• Equipment must be practical to carry. The executives emphasized that a camera that is too large or heavy to take along is of little use. Compact equipment also makes it possible to carry additional lenses.
• OM SYSTEM wants to become the No. 1 outdoor camera brand. Its strategy is built around the tagline Discover More Adventure, supporting photographers through products and services that encourage exploration and creativity.
• Long-term technology development remains important. The company wants to continue investing in its manufacturing capabilities, technologies, and future product development rather than concentrating exclusively on short-term results.

OM System acknowledged proposals to develop full-frame or APS-C cameras

Via 43Addict

The post OM System did seriously consider making full-frame cameras appeared first on Photo Rumors.

Panasonic is rumored to announce a new camera for the 25th Lumix anniversary. The European retailer Kamera Express currently has a listing for a Panasonic LUMIX S9 “Titanium Black” camera with a… Micro Four Thirds sensor:

Here is a picture of the original Panasonic Lumix S9 Titanium edition:

I am not sure what is going on here. I ran the picture through several tools to determine whether it’s AI-generated, but the results are inconclusive. On several occasions in the past, Kamera Express has leaked upcoming cameras on their website.

The post What Panasonic Lumix MFT camera is that? appeared first on Photo Rumors.

DxO released 472 new modules for the OM System PEN camera, DJI’s Lito drones, and more:

Cameras

• OM System PEN
• DJI Lito 1
• DJI Lito X1
• Leica C-lux Typ 1546
• Leica V-Lux 5
• Leica V-Lux Typ 114

Lenses

• DJI Lito 1 Lens
• DJI Lito X1 Lens
• Leica C-lux Typ 1546 Lens
• Leica V-Lux 5 Lens
• Leica V-Lux Typ 114 Lens
• Ricoh GW-4 Wide Conversion Lens with Ricoh GR IV
• Sony FE 100-400mm f/5.6-8 OSS
• Sony FE 100-400mm f/5.6-8 OSS with SEL TC1.4x
• Sony FE 100-400mm f/5.6-8 OSS with SEL TC2x
• Tamron 12-20mm F2.8 A084 (Nikon Z)
• Tamron 12-20mm F2.8 A084 (Sony FE)

These additions bring the catalog to 116,616 supported camera-and-lens combinations.

You can get 15% off DxO products with code RUMORS (for new customers only).

The post DxO released 472 new modules for the OM System PEN camera, Sony 100-400mm + Tamron 12-20mm lenses, and more appeared first on Photo Rumors.

Here are some of the upcoming Chinese lenses:

New Meike AF 50mm f/1.4 full-frame lens for E/Z/L mount (check the official website for updates).

 
Sirui will officially announce the previously reported Aurora 24mm f/1.4 and 15mm f/1.6 full-frame autofocus wide-angle lenses on November 16th (E/Z/L). Pre-orders will open on November 9th on the official Sirui website.

The previously reported Yongnuo 18mm f/2.8 S DF VCM lens for Sony E-mount is now officially announced – coming soon to Amazon and B&H Photo.

After a successful Kickstarter, the Brightin Star APO M 35mm f/1.7 ASPH lens for Leica M-mount will soon be available for purchase on the official website (also check B&H Photo and Amazon). Additional informtion on the lens can be found here.

 
Mr.Ding Studio will soon release a new Contax G to Panasonic L electronic focus lens adapter.

Both Viltrox and Meike are rumored to launch their first full-frame zoom lenses in 2027.

The post More new/upcoming lenses from Meike, Sirui, Yongnuo, Brightin Star, and Mr.Ding appeared first on Photo Rumors.

The Canon EOS R3 camera is now listed as “Sales Ended” in Japan:

In the US, the Canon R3 is currently discounted by $1,000:

Canon reps have confirmed that the EOS R3 line will continue in the future.

A new Canon EOS  R3 Mark II has been rumored for a while:

Canon EOS R3 Mark II camera rumors?

The post Canon EOS R3 listed as “Sales Ended”, R3 Mark II coming soon? appeared first on Photo Rumors.

In the latest financial reports, Canon is already warning about upcoming price increases in 2027:

Q: Supply shortages are expected to continue driving higher costs in 2027. How do you plan to address this?

A: For components that are in short supply, we are using every possible means to secure the quantities we need for next year. As a result, we expect higher procurement costs, but our policy is to offset those increases through price increases from next year onward. We have already been making pricing adjustments in response to cost increases as they occur, and we will continue to make decisions on passing on costs from a long-term perspective, while considering the potential impact on sales volumes and balancing that against profitability. (source: Canon).

Canon Q3 2026 financial results can be found here – EOS R sales and 32% Imaging R&D surge carry the company:

Canon Q3 2026 Financial Results: EOS R Sales & a 32% Imaging R&D Surge Carry the Company

The post Canon warns of price increases in 2027 (Canon Q3 2026 financial results) appeared first on Photo Rumors.