The price of the popular Fujifilm X-Half camera dropped by another $100 this month (now $300 off from the original price of $849 when announced):

• B&H Photo
• Amazon

This month, Fujifilm also launched new savings on X and GFX gear:

Fujifilm X-Half camera accessories from SmallRig

And the worst camera of 2025 is… (hint: it’s a Fuji)

Via FujiAddict

The post The popular Fujifilm X-Half camera is now $300 off (plus new X & GFX rebates) appeared first on Photo Rumors.

After ProGrade, OWC also announced a new price increase on memory cards is coming on May 11 (check availability at B&H Photo and Amazon).

At the same time, B&H Photo started a big Lexar memory card sale today (check out this Lexar flash deal as well).

Memory prices are rising sharply due to a global shortage of NAND flash – the key material used in memory cards, SSDs, and similar storage devices. AI data centers are demanding huge amounts of specialized high-speed memory, so major chipmakers like Samsung and SK Hynix have shifted production away from regular consumer flash. This has driven costs up dramatically across the industry and is the main reason companies like ProGrade Digital are increasing prices on memory cards starting May 1st. I am sure other brands will follow.

ProGrade memory cards price increase coming on May 1st, others will follow

The post OWC announced a memory card price increase, while B&H is running a sale on Lexar memory cards appeared first on Photo Rumors.

 
 

FieldMade released new stealth kits (blackout decals) for Sony, Canon, Nikon, and Leica cameras:

• Stealth Kit for Sony Cameras
• Stealth Kit for Canon RF Cameras
• Stealth Kit for Nikon Z Cameras
• Stealth Kit for Leica Cameras

You can use the discount code rumors10 for 10% off

Update: some clarifications on the 10% off coupon code “Rumors10” for FieldMade:

• 10% off the entire order
• Minimum purchase of $20 CAD
• Cannot be combined with other discounts

 
 
FieldMade also makes labels for other brands – check this page for their full collection.

Additional information:

MATERIALS

Previous coverage of Field Made products can be found here:

Field Made released new customizable labels for Sony, Canon, and Nikon batteries

New Fieldmade cinema indicator labels

New: FieldMade fully customizable vinyl indicator labels for any camera/lens

FieldMade released new Leica stealth kits (blackout decals for Leica cameras)

New: FieldMade indicator labels for Leica cameras and lenses

The post New FieldMade stealth blackout decals kits for Sony, Canon, Nikon, and Leica cameras (coupon code included) appeared first on Photo Rumors.

Here are the rumored Canon EOS R6V camera specifications:

• Sensor: 32.3MP full-frame CMOS
• Maximum video: 7K 60p RAW / Open Gate 7K 30p RAW
• ISO range: 100-64000 (expandable to 50-102400)
• Focus points: 1053
• Screen: 3-inch 1.62 million pixels
• Active Cooling
• New BR-E2 Remote
• Dimentions 14.17 × 8.33 × 7.98 cm
• Weight: 598g (including battery)
• Price: €2,549 (body only)

Canon’s latest EOS R50V camera is just the beginning of the EOS V series

Via Canon Addict

The post A new Canon EOS R6 V camera is coming soon – here are the rumored specifications appeared first on Photo Rumors.

Exciting New Patents for Canon RF Lenses: 130mm f/1.8, 300mm f/2.8, and 500mm f/5.6

Canon Patent P2026072135 Discovered: New RF 24mm f/3.5, 17-24mm f/4, and 100-400mm f/4.5-5.6 Optical Formulas

Canon Patent Reveals Four Compact RF-S Primes (10mm, 12mm, 18mm, 28mm f/2.8)

Patent JPO 2026-059152: Canon’s Next Move in Consumer Primes – RF 55mm f/1.8 & RF 85mm f/1.8 STM

Patent Application Reveals Canon 28-45mm F1.2 and 35-70mm F1.4

Canon RF 14mm f/1.4L VCM, RF 18mm f/1.4L VCM, and RF 35mm f/1.8 Patents Found

The post The latest Canon patents appeared first on Photo Rumors.

Here is what else is new:

Fujifilm GFX ETERNA 55 Takes Home “Product of the Year” at NAB 2026!

Fujifilm Lands on TIME’s 100 Most Influential Companies of 2026 and Cracks the Top 10 in Hardware

CineD: Fujifilm GFX ETERNA 55 VS ARRI ALEXA 35

Fujifilm Launches “instax SPOT,” the instax Series’ First Self-Service In-Store photobooth and print station

SmallRig Launches Universal Cooling System for Canon Mirrorless Cameras: Meet the Hybrid 5328 and Basic 5329

Sigma 24-70mm f/2.8 DG OS HSM Discontinued Abroad

The post What else is new? appeared first on Photo Rumors.

The new 7Artisans 135mm f/1.8 MAX lens (E/Z/L) will be released in May. Additional information on the upcoming lens can be found here (check also the official website for updates):

Additional information on the upcoming 7Artisans AF 135mm f/1.8 full frame lens (E/Z/L)

Here are some sample photos taken with the 135mm lens:

“The 7Artisans 135mm F1.8 AF is a large-aperture prime lens compatible with full-frame sensors. Planned mounts include Sony E, Nikon Z, and L, making it compatible with mirrorless cameras of all these systems. The combination of a 135mm focal length and an F1.8 aperture maximizes the subject’s focus with a shallow depth of field and a compression effect that accentuates the subject. It’s ideal for portraits and other scenes where you want to highlight the subject. The minimum focusing distance of 0.68m, relatively short for a 135mm lens, allows for close-up shots. The aperture ring allows for intuitive aperture control. The AF/MF switch allows for smooth focus control depending on the shooting situation. Furthermore, the camera’s function button can be assigned to various functions, allowing for customization to suit your shooting style. This lens combines the expressive power of a large-aperture prime lens with a practical operation system.”

My guess is that this lens is based on the Viltrox AF 135mm f/1.8 lens ($899):

Viltrox AF 135mm f/1.8 LAB lens for Nikon Z-mount now available

The Viltrox AF 135mm f/1.8 LAB FE lens for Sony E-mount is now available for pre-order

Here is an updated list of photo gear promo codes you can use during this holiday shopping season

Additional pictures of the 7Artisans 135mm f/1.8 MAX lens:

The post The new 7Artisans 135mm f/1.8 MAX lens (E/Z/L) will be released in May appeared first on Photo Rumors.

The new DJI Pocket 4P  (Pro?) will be released on May 7th (previously reported here):

Here is a better view:

Here is what we know so far about the upcoming DJI Osmo Pocket 4P:

• Dual-lens system: 1-inch primary wide-angle sensor + dedicated 3× optical telephoto lens (a major upgrade over the standard Pocket 4’s single lens and 2× lossless zoom). This enables better portrait work, zoom detail, and native vertical video modes.
• Video: 4K at up to 240fps slow-motion (matching or building on the Pocket 4), with enhanced stabilization and creator-focused features.
• Storage & extras: Rumored 128GB built-in storage (higher than the standard model’s 107GB), flexible/tiltable screen, and strong low-light/portrait performance.
• Form factor: Very similar to the Pocket 4 but with a vertically stacked dual-camera module on the gimbal head.
• Rumored pricing: Base model expected to start around $700 (premium positioning over the standard ~$499 Pocket 4).
• Shared core features with standard model (with Pro enhancements): Likely retains the 1-inch CMOS sensor, 3-axis gimbal stabilization, rotatable touchscreen, ActiveTrack 7.0, 10-bit D-Log, and high dynamic range, but with superior zoom and possibly 6K/ higher-end video options in some speculative reports.

DJI Osmo Pocket 4P coming next

DJI Osmo Pocket 4P coming next: pic.twitter.com/s5ruqxYwgw

— Photo Rumors (@photorumors) April 17, 2026

The post DJI will release the new Pocket 4P camera on May 7th appeared first on Photo Rumors.

The new Kase 150mm f/5.6 AF reflex mirror lens for Z/G/E/EF mount is now available for pre-order. Here are the key specs & design:

• The Kase 150mm f/5.6 AF Reflex (mirror/catadioptric) lens is a compact, full-frame medium-telephoto prime that Kase Optics (primarily known for filters) launched in March 2026. It’s generating buzz as the world’s first autofocus mirror lens at this focal length – most reflex designs are manual-focus only and much longer (300mm+).
• Focal length & aperture: 150mm with a fixed f/5.6 aperture (no variable iris, typical for reflex lenses).
• Optical design: 5 elements in 4 groups using mirrors + glass for a catadioptric layout. This keeps it much smaller and lighter than a conventional 150mm prime.
• Minimum focus: 1.5 m.
• Filters & accessories: 67mm screw-in thread, compatible with magnetic filter systems, and includes a magnetic pinch lens cap (works even with a hood attached).
• Build: Aluminum alloy body with a grooved focus ring; compact and handheld-friendly.
• Very compact size for a 150mm telephoto.
• Signature “donut” bokeh – out-of-focus highlights render as bright rings with dark centers. This creates a dreamy, artistic, or vintage look.
• Autofocus & Mounts: It offers full AF with AF/MF switch (plus manual override). Availability varies by mount due to camera maker restrictions.

Additional information on the new lens can be found here and here:

Kase Optics officially released the 150mm f/5.6 reflex autofocus lens

The post The new Kase 150mm f/5.6 AF reflex mirror lens is now available for pre-order (Z/G/E/EF) appeared first on Photo Rumors.

Here are the latest photography-related Kickstarter crowdfunding projects:

New: Viperpod full-size tripod that doesn’t rely on the ground: $45,076 raised of $10,000 goal with 133 backers and 32 days to go.

NEW: ProWrapp Impact+ gear wrapper with max shock resistance: $34,926 raised of $6,416 goal by 329 backers with 14 days to go.

New: Reeflex 300–600mm telephoto lens for smartphones: $448,731 raised of $11,665 goal by 1,332 backers with 26 days to go.

“I’m Back Roll” digital back sensor for film cameras: $894,481 raised of $6,416 goal with 329 backers and 14 days to go. Additional information on this project can be found here and here.

Rewindpix non-disposable digital “Film” camera: $890,941 raised of $15,000 goal from 6,377 backers with 10 days to go.

CamCast turns your camera into a smart, connected system (late pledge available)

Yashica pocket camcorder (late pledge available)

Via NikonRumors

The post What’s new on Kickstarter? appeared first on Photo Rumors.

Sony has scheduled a 2-day event in NYC on May 14 – 15, 2026, where they will likely showcase the new a7R VI camera and FE 100-400mm f/4.5 GM lens:

Sony is rumored to announce a new a7R VI camera in May

First leaked pictures and additional details on the upcoming Sony FE 100-400mm f/4.5 GM lens

The post The Sony a7R VI camera and FE 100-400mm f/4.5 GM lens could be announced on or around May 13th appeared first on Photo Rumors.

The previously reported LK Samyang AF 14-24mm f/2.8 super-wide zoom lens for L-mount is now officially announced:

• Pre-order now at Foto Erhardt | WEX Photo
• Coming soon at B&H Photo | Amazon US | Amazon Germany (in the US, Samyang lenses are also sold under the Rokinon brand)
• Technical specifications, MRF charts, lens design diagram, and press text:

LK Samyang AF 14-24mm f/2.8 super-wide zoom lens for L-mount officially announced

Complete list of all Schneider Kreuznach x LK Samyang lenses

Four new Schneider Kreuznach × LK Samyang AF lens prototypes: 20-50mm f/2, 28-85mm f/2, 200mm f/1.8, and 300mm f/4

The post LK Samyang AF 14-24mm f/2.8 lens for L-mount officially announced appeared first on Photo Rumors.

Topaz Labs released 6 new models for their photo and video apps (Topaz Studio, Topaz Photo, and Topaz Video).

You can use coupon code FRIEND10 for an extra 10% off on top of the current 30% sale (valid through May 2nd:

Topaz Labs started a new 30% off sale on their most popular products, including Topaz Studio, Topaz Photo, and Topaz Video

Additional information on the new Topaz models:

The post Topaz Labs added 6 new models across their photo and video apps (coupon code included) appeared first on Photo Rumors.

ProGrade announced a price increase on memory cards for May 1st. Memory prices are rising sharply because of a global shortage of NAND flash – the key material used in memory cards, SSDs, and similar storage. AI data centers are demanding huge amounts of special high-speed memory, so major chip makers like Samsung and SK Hynix have shifted production away from regular consumer flash. This has driven costs up dramatically across the industry and is the main reason companies like ProGrade Digital are increasing prices on memory cards starting May 1st. I am sure other brands will follow.

Buy your ProGrade memory cards today before the price increase.

ProGrade already had a price increase in December, 2025:

Significant ProGrade memory cards price increase coming in Japan (up to 123%)

Here is the official letter from ProGrade:

To our valued customers,

Three months ago, we wrote to you about the flash memory shortage driven by AI datacenter demand. Since then, the situation has intensified rather than stabilized, and we want to give you a clear update on what we’re seeing in the market.

Prices continue to rise, and we don’t expect memory prices to go down in 2026. While some industry analysts project this could extend into 2027, we’re focused on what we can see clearly: the pricing pressure and allocation constraints will persist through the remainder of this year.

We did not make any price increases in April. However, our costs are increasing significantly, and we will have to increase prices in May. We’re sharing this now not to drive urgency, but to give you the information you need to plan your own equipment decisions. Whatever timing works for your business, we wanted you to hear it directly from us.

These cost increases are industry-wide, not specific to ProGrade Digital. We’re grateful to our retail partners—including our own site, Amazon globally, and our authorized resellers around the world—who are working with us to navigate these challenges and keep product available to you wherever you prefer to shop.

Our approach hasn’t changed: we build the same quality into every product, and we communicate openly about market conditions rather than leaving you to guess what’s happening. That’s been our commitment from day one.

Our goal is to keep you shooting and delivering for your clients. We recognize these increases create real budget pressures, especially for independent creators and small production companies. We’re navigating the same constraints on our side, and we’re committed to being as predictable as we can be in an unpredictable market.

If you have questions or concerns, we want to hear from you. Our support team is in San Jose, CA, and we are available at support@progradedigital.com or by phone at +1.408.708.9290.

Thanks for your support.

Mark Lewis
Chief Marketing Officer & Co-Founder

The post ProGrade memory cards price increase coming on May 1st, others will follow appeared first on Photo Rumors.

Here is some additional information on the upcoming Thypoch Voyager 24-50mm f/2.8 lens:

• Official announcement on May 14
• Focal length: 24-50mm
• Aperture: f/2.8
• Field of view: 83 – 47°
• Focus from: 0.3 m
• Maximum magnification: 0.216x
• Maximum aperture value: 22
• Number of diaphragm blades: 10
• Focusing mechanism: AF
• Construction: 16 elements / 13 groups
• Filter size: 67 mm
• Dimensions: 92.8 × 70 mm
• Weight: 450 g
• Available for Sony E, Nikon Z, and Leica L mount
• Thypoch is planning to release five additional autofocus lenses
• Thypoch is connected to the DZOFilm cinema lens manufacturer
• Price around $700
• Check for pre-orders at B&H Photo and the Thypoch online store
• The lens was already listed at Foto Erhardt for €679:

Additional pictures of the Thypoch Voyager 24-50mm f/2.8 lens:

Additional information on the Typoch 24-50mm f/2.8 – the first Chinese full-frame autofocus constant-aperture zoom lens

Thypoch 24-50mm f/2.8 full-frame autofocus zoom lens officially announced:https://t.co/d9ia8XWIHL pic.twitter.com/Ln2GEk3ZML

— Photo Rumors (@photorumors) March 30, 2026

The post Thypoch Voyager 24-50mm f/2.8 lens additional information appeared first on Photo Rumors.

The six Leitz Hektor full-frame prime cine lenses are now available for Fujifilm G mount, marking a significant expansion of Leitz Cine’s mirrorless prime series to Fujifilm’s GFX ecosystem, including the GFX ETERNA 55 cinema camera and GFX100 stills models. This new user-interchangeable G mount joins the existing lineup of Sony E, Leica L, Canon RF, and Nikon Z options. While the optics do not cover the full sensor area of the larger GFX ETERNA 55 format, most focal lengths deliver generous coverage suitable for most cine formats. Check the pricing at B&H Photo. Additional information on the Leitz Hektor T2.1 mirrorless cinema lenses can be found here:

Leitz released new Hektor T2.1 mirrorless cinema lenses

Additional coverage of the new Leitz Hektor T2.1 mirrorless cinema lenses with user-interchangeable mounts (E/RF/Z/L)

The post The Leitz Hektor prime cine lenses are now available for Fujifilm G mount appeared first on Photo Rumors.

A new Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens for L-mount will be announced on April 30 (see teaser). Later, Schneider Kreuznach × LK Samyang will release a L-mount version of the AF 24-60mm f/2.8 lens. Currently, Schneider Kreuznach × LK Samyang has only one L-mount lens: the 35-150mm f/2-2.8 AF.

Here is a complete list of all current and upcoming/prototype Schneider Kreuznach x LK Samyang lenses (in the US, Samyang lenses are sold at B&H Photo and Amazon, some models are sold under the Rokinon brand, in Europe, you can buy Samyang lenses at Foto Erhardt and WEX Photo):

• Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens
• Schneider Kreuznach × LK Samyang AF 24-60mm f/2.8 lens
• Schneider Kreuznach × LK Samyang AF 28-135mm f/2.8 lens
• Schneider Kreuznach x LK Samyang AF 60-180mm f/2.8 lens
• Schneider Kreuznach × LK Samyang AF 20-50mm f/2
• Schneider Kreuznach × LK Samyang AF 28-85mm f/2
• Schneider Kreuznach x LK Samyang 200mm f/1.8
• Schneider Kreuznach x LK Samyang 300mm f/4

More new third party lenses for L-mount

Samyang is teasing a new ultra-wide zoom L-mount lens announcement for April 30th

The post Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens for L-mount coming on April 30 appeared first on Photo Rumors.

Here is some additional informtion on the upcoming Sony FE 100-400mm f/4.5 GM II lens (not f/4 as previously reported):

• Internal zoom
• Length similar to the FE 200-600mm G
• Pricing comparable to the FE 50-150mm GM
• Expected to be released in May 2026 (maune together with the rumored Sony a7R VI)

The FE 100-400mm f/4.5 GM will be one of four new lenses Sony is rumored to announce this year:

Here are the new lenses Sony is rumored to announce this year

Sony is rumored to announce a new a7R VI camera in May

The post First leaked pictures and additional details on the upcoming Sony FE 100-400mm f/4.5 GM lens appeared first on Photo Rumors.

The “I’m Back Roll” digital back sensor for film cameras raised over $830k on Kickstarter by 1,391 backers with 18 more days to go. Additional information on this project can be found here and here:

“I’m back” is back with a new “I’m Back Roll” APS-C digital back sensor for film cameras

The “I’m Back Roll” digital back sensor for film cameras has a special solution for Leica M film cameras

Other photography-related projects currently available on Kickstarter:

• NEW: ProWrapp Impact+ gear wrapper with max shock resistance
• Rewindpix non-disposable digital “Film” camera
• CamCast turns your camera into a smart, connected system (late pledge available)
• Yashica pocket camcorder (late pledge available)

The post The “I’m Back Roll” digital back sensor for film cameras raised over $800k on Kickstarter appeared first on Photo Rumors.

Here is what else is new:

October 2026 will mark the 30th anniversary of the Ricoh GR camera line

Ricoh GR IV wins “Best APS-C compact camera” at 2026 TIPA Photo & Imaging Awards

New Panasonic and OM System rebates started in the US

Now available: Venus Optics Laowa 90mm f/2.8 2x Ultra Macro APO lens for Micro Four Thirds

Panasonic released new firmware updates for the Lumix GH7 and G9II MFT cameras

The latest OM System savings in Germany

SmallRig Launches Universal Cooling System for Sony Mirrorless Cameras: Meet the Hybrid 5328 and Basic 5329

Fujifilm GFX ETERNA 55 Firmware 1.06 and GF 32-90mm T3.5 PZ OIS WR Firmware 1.02 Released

PDR: Fujifilm X-E5 Compared by Photons To Photos

Discontinuation of Fujifilm Color Paper (CLP) Sheet Sales

New Glyph Technologies CFexpress 4.0 Type B Memory Card

The post What else is new? appeared first on Photo Rumors.