I updated my previous post: 7Artisans will announce a new AF 10mm f/2.5 MAX full-frame fisheye lens on July 28, 2026:

I already posted the first picture of the lens a few months ago:

First pictures of the upcoming 7Artisans AF 18mm f/2, 10mm f/2.5, and 10mm f/4 lenses

Here are the details (check the official website for updates):

• 185° field of view
• Weight: 504g
• Metal body
• For E/Z/L mount

Update – 7Artisans to announce a new AF 10mm f/2.5 fisheye lens: https://t.co/Zbc0Ypgsrn pic.twitter.com/lN2ATmMX9m

— Photo Rumors (@photorumors) July 24, 2026

7Artisans is teasing a new MAX autofocus ultra-wide-angle lens

The post 7Artisans will announce a new AF 10mm f/2.5 MAX full-frame fisheye lens on July 28 (E/Z/L) appeared first on Photo Rumors.

FieldMade has finally released custom indicator labels for OM System cameras and lenses and the new Sony FX5 camera:

• Get 10% off your FieldMade order with code “Rumors10“ (minimum purchase of $20 CAD, cannot be combined with other discounts)
• Previous coverage of FieldMade can be found here
• Additional information on the new labels:

• Each label is sold separately and includes a rear lens cap indicator and a front cap indicator.
• Rear indicators feature the filter size, focal length, aperture & lens designations.
• Front indicators feature the focal length and filter size.
• Custom-made for the original brand rear and front lens caps.
• Made of durable, UV & scratch-resistant matte vinyl from North America.
• Waterproof and outdoor-rated adhesive.
• Crafted in our Montreal, Canada, workshop.
• Ships in 1-3 business days
• Each camera model sticker is sold separately
• Custom-made for the original brand body cap
• Made in Quebec, Canada
• Made of durable scuff-free vinyl: outdoor-rated premium vinyl from the USA with permanent adhesive.
• Tax-Free for US Customers > Printed in Canada using premium US-made vinyl. As a USMCA-compliant product (Category C), all orders shipping to the USA are exempt from taxes and import duties.

New FieldMade stealth blackout decals kits for Sony, Canon, Nikon, and Leica cameras (coupon code included)

Field Made unveiled a complete customizable battery indicator/labels ecosystem for Canon, Nikon, and Sony cameras (coupon code included)

FieldMade introduced new custom lens hood & Pelican case indicator labels

FieldMade finally released custom indicator labels for OM System cameras and lenses

Via 43Addict

The post FieldMade released custom indicator labels for OM System cameras and lenses and the new Sony FX5 camera appeared first on Photo Rumors.

This is a guest post by Luke Lv, founder of Lumira Studio, a UK video production studio (Website | Instagram | YouTube | LinkedIn).

There is a small moment that I think most photographers and filmmakers will recognise. You are on the next shoot, you reach for a card, and realise it is still full from the last job.

Then the doubt starts.

Did I definitely back this up properly? Is everything on both drives? Is it actually safe to format? You probably did everything correctly. But when that card holds a full day of work, “probably” does not always feel good enough.

I started Lumira Studio in 2014, and this was something that bothered me for years. So we eventually built a small tool for our own team to remove that doubt.

It is called Stow, and we decided to make it free. It works on both Mac and Windows.

What Stow does

The idea is deliberately simple.

You choose the camera card, then choose two destination drives. Stow copies the files to both destinations at the same time. Once the copy is complete, it reads the files back from the destination drives and verifies them before giving you a clear result:

Safe to wipe.

Or, if something is not right:

Not yet.

The important part for us was that Stow should not simply tell you that a copy process has finished. We wanted it to check the files that had actually been written to the destination drives before we trusted the result.

Why the verification matters

Most of the time, copying a card is completely uneventful. The problem is that the footage or photographs on that card may be impossible to replace. A wedding, a commercial, an interview, a wildlife trip or an entire production day might only exist once.

That is why I wanted a very simple answer at the end of an offload. I did not want to look through folders and wonder whether everything had made it across. I wanted to know whether the copy had been completed and verified before the card was reused.

Stow also saves a short report to the destination drives showing what was copied and verified. For us, that report is useful because the question often comes later. You pick up the card on another shoot and cannot quite remember what happened to the footage that was on it. Having a record removes some of that uncertainty.

Why we made it free

We originally built Stow for our own production work. We wanted something simple that could copy to two destinations, verify the files afterwards and give our team a clear answer before a card was formatted. Once we had built it, there did not seem to be much reason to keep it to ourselves.

So Stow is free.

There is no account to create, no subscription and no paid tier behind it. It is not intended to replace a proper backup strategy. It is simply a tool to make one very important part of the workflow clearer: getting the files safely off the card and verifying the copies before that card is reused.

One honest note

Stow is not yet code-signed and certified by Microsoft or Apple. That means the first time you open it, your operating system may display a security warning. Getting the app properly signed is one of the next things we are working on. In the meantime, we have put together a short installation guide for both Mac and Windows, you will find it on the website.

Where to get it

Stow is available free at:

https://www.lumirastudio.com/stow/

There is nothing to sign up for. And if you try it and find something that would make it more useful, I would genuinely like to hear about it. A lot of the improvements we are already planning have come directly from photographers and filmmakers telling us what they would like the app to do next.

The post Stow: a free tool to verify your camera memory card backups before you format appeared first on Photo Rumors.

 
 
 
This new Chuzhao M3 fixed-lens compact digital camera was recently released in China and is now available for purchase on Amazon for $69 (Chuzhao cameras are sold on Amazon and AliExpress). Here are the details:

• Sensor: 1/4-inch CMOS
• Still resolution: 12 MP (square format, typically ~3456 × 3456 pixels)
• Video resolution: 1080p Full HD (1920 × 1080)
• Lens: Fixed (non-interchangeable) wide-angle lens with autofocus; approximate aperture f/2.8
• Minimum focus distance: Listed as ~90 cm on packaging
• Display: 1.54-inch LCD (usually 240 × 240 pixels), functions as an electronic waist-level viewfinder
• Storage: MicroSD card slot (supports up to 64 GB; often includes a 16 GB card)
• Battery: Built-in rechargeable lithium-ion (commonly listed around 1000 mAh), USB-C charging (roughly 2 hours for a full charge), several hours of typical use
• Connectivity: USB-C for charging and file transfer
• Dimensions: Approximately 89.5 × 52 × 42.5 mm
• Weight: Approximately 115g
• Other: Fully automatic exposure/ISO, color and black-and-white modes available, no optical zoom, no built-in flash

Chuzhao also makes the popular M1 TLR-style camera: Amazon | Aliexpress.

The post This colorful new Chuzhao M3 fixed-lens compact digital camera costs $69 appeared first on Photo Rumors.

Here is what else is new:

New: Oberwerth Everready Case for Leica Q3 cameras (discount code included)

A new limited-edition Lailens LTM 50mm f/1.1 KP lens for M-mount released in Japan

The world’s first Megadap M2RF autofocus lens adapter (Leica M lens to Canon RF camera) is now available

The colored anodized aluminum Leica M-mount rear lens caps are available again

DK-Optic lens reviews (M-mount)

The Pentax KF DSLR camera listed as discontinued in the US

New Haida NanoPro Filters For Fujifilm X Half and Fujifilm GFX100RF

Fujifilm Media Recommendations Updated

Sony FX5 Launch Coverage

Canon EOS R6 Mark III and Canon EOS R6 V Firmware 1.1.0 Released

The post What else is new? appeared first on Photo Rumors.

Foto Erhardt started their XXL weekend sale. Here are some of the discounted brands:

• Fuji
• Nikon
• Panasonic
• OM System
• Viltrox
• 7Artisans
• Laowa
• Tamron
• Atomos
• Godox
• Lexar
• SanDisk
• Peak Design
• Think Tank Photo
• Lowepro, Manfrotto & Gitzo: 20% off with code ZUBEHÖR20
• Secondhand (10% off with code GEBRAUCHT10)

The post Foto Erhardt XXL weekend sale appeared first on Photo Rumors.

For a limited window, every Aftershoot annual plan is discounted when you use the coupon code SEASON26 on this page. There are two ways to save:

• 20% off all annual plans
• 40% off a complete annual plan (Cull + Edit + Retouch)

This offer will end on Friday, July 31.

Here is what’s coming next in Aftershoot

Aftershoot: “The Workflow is Now Complete” and “AI that works for you, not against you”

The post Aftershoot sale: up to 40% off annual plans appeared first on Photo Rumors.

7Artisans is teasing a new MAX autofocus ultra-wide-angle lens. The clue they provided is the number 012456 – four of those digits are for the focal length and the aperture. Maybe 15mm f/2.4?

Update – this is probably the 7Artisans AF 10mm f/2.5 fisheye lens:

First pictures of the upcoming 7Artisans AF 18mm f/2, 10mm f/2.5, and 10mm f/4 lenses

Previous coverage of 7Artisans can be found here.

The post 7Artisans is teasing a new MAX autofocus ultra-wide-angle lens appeared first on Photo Rumors.

The previously reported Viltrox 25mm f/1.7 AIR and the 35mm f/1.7 AIR lenses for Micro Four Thirds were officially released in China today. Pre-orders should open soon at B&H Photo, Amazon, and the official Viltrox store.

The post Viltrox 25mm f/1.7 & 35mm f/1.7 AIR lenses for Micro Four Thirds officially released appeared first on Photo Rumors.

A comparison between the new Sony FX5 and the FX3A cameras can be found here:

Sony FX5 cinema camera announced

The post Comparing the Sony FX5 and the FX3A appeared first on Photo Rumors.

Sony introduces the previously rumored FX5, the newest addition to the Cinema Line family. Designed to bridge the gap between the FX3 and FX6, the FX5 combines the portability of a compact body with advanced imaging technologies inspired by Sony’s flagship cinema cameras. Additional information on the FX5 is available here and here.

Pre-orders are now open at B&H Photo, WEX Photo, and Foto Erhardt.

​
The Sony FX5 features a newly developed full-frame stacked Exmor RS CMOS sensor and Sony’s latest BIONZ XR2 image processor, delivering more than 15 stops of dynamic range, three Base ISO settings, and introducing Open Gate recording and internal X-OCN RAW recording to the FX series for the very first time. The video recording options are up to 5K 60p, 4K 120p, and Full HD 240p,
​
​Additional features include AI-powered Real-time Recognition Autofocus, enhanced in-body image stabilization, a larger multi-angle LCD with the CineAlta-inspired BIG6 interface, expanded professional connectivity, and new optional OLED viewfinder and XLR handle accessories with 32-bit float audio recording.

Check out the new FX5 accessories from Kondor Blue, Bright Tangerine, and Mid49:

Additional information:

A newly developed image sensor and the latest high-speed image processing engine

• Uses a full-frame, fully-stacked Exmor RS CMOS image sensor and the latest BIONZ XR2 high-speed image processing engine with a dedicated AI processing unit.
• In S-Log3, captures 15+ stops of dynamic range.
• Three base ISOs of ISO 800, ISO 4000, and ISO 12800^[2] keep noise low across a wide range of conditions. The Dual Gain Shooting function,^[3] a first for the FX series, draws more from the sensor for smoother gradation and wider latitude while reducing noise and preserving shadow detail.
• Also a first for the FX series, the camera supports 3:2 full-pixel readout across the entire sensor, or Open Gate shooting^[5], plus 17:9, 16:9, and Super 35mm scan modes. In-camera recording in X-OCN, Sony’s proprietary 16-bit scene-linear RAW format, captures high quality without an external recorder. Alongside X-OCN LT, the new X-OCN C1 and X-OCN C2 codecs cut data size to speed transfer and streamline post-production.

High-precision AF powered by AI and detailed settings that support intentional shooting

• AI-based human pose estimation recognizes a subject’s eyes, head, and body, holding strong AF performance even in dark scenes. Real-time Tracking follows subjects automatically.
• Auto Tracing White Balance (ATW) combines visible-light and IR (infrared) sensor data with deep-learning light-source estimation to read scenes accurately, giving more stable^[5] and natural white balance in shade, indoors, and other conditions.
• Noise suppression settings (on/off) give flexibility to match shooting intent and post-production workflows.
• A de-squeeze function supports anamorphic lenses at 1.3x, 1.5x, 1.6x, 1.8x, and 2.0x.

Excellent operability and high mobility in a compact, lightweight body

• 5-axis optical in-body image stabilization anchors the image, and the latest stabilization unit roughly doubles the roll correction range of the previous system^[6] to suppress rotational blur. Active Mode and the new Dynamic Active Mode^[7] keep handheld footage steady.
• A 3.5-type, approximately 2.76-million-dot 16:9 touch-panel LCD monitor, larger than the FX3’s, mounts on a 4-axis multi-angle arm. It tilts ~98 degrees up, 40 degrees down, and opens ~180 degrees to the side, with a high-brightness adjustable panel. Shooting information sits around the edges of the screen so it never overlaps the image. The “BIG6” home screen, carried over from CineAlta cameras, gathers key settings such as frame rate, exposure, and LUTs so creators can focus on the shot.
• A new menu system gives operability consistent with CineAlta cameras and the FX6 on a shared production.

High reliability and expandability to support professional production environments

• A high-efficiency cooling fan and optimized heat dissipation keep the camera stable through long recording sessions.
• The lightweight, rigid body carries screw holes in multiple locations to attach accessories directly, so you can build rigs without a cage.
• Integration with the Monitor & Control application brings video monitoring and remote operation to smartphones, tablets, and Mac.
• Uses the recently released high-capacity NP-SA100 battery (2670 mAh), which holds approximately 1.3 times the capacity of the Z-series NP-FZ100 for longer shooting.
• Two USB Type-C ports accept timecode input through an optional timecode adapter cable and external power through USB Power Delivery (PD),^[9] for stable long-duration shooting.
• A wired LAN terminal enables remote operation and a stable network connection, with the expandability professional production networks require.

Planned Firmware Update ver. 2.0 (coming 2027)

A planned update will add higher resolution high frame rate shooting up to 240 fps in X-OCN, XAVC S-I recording in 3:2 (Open Gate shooting), an optimized interface for vertical shooting, and a frame grab function.

Accessibility and environmental considerations

• Accessibility features support visual recognition and operation, including a screen reader^[11] that reads menus aloud and an enlarged menu display.
• Recycled plastic accounts for approximately 30% or more of the camera’s parts.^[12] The Thailand and China sites that build the camera run on 100% renewable energy.^[13] Product bags use plant-derived nonwoven fabric,^[14]cutting packaging plastic and lowering environmental impact.

Optional Accessories

0.58-type OLED Viewfinder “DVF-EL1”

• This detachable viewfinder carries a 0.58-type, approximately 7.07-million-dot OLED panel.^[8] It supports HDR display with a DCI-P3-equivalent color gamut and 10-bit gradation. The wide gamut confirms subject colors accurately, and HDR reveals fine detail when shooting and playing back high-contrast scenes.
• Approximately 0.9x magnification^[15] and you can switch between display modes that prioritize resolution or eye point.
• A tilt mechanism moves from 0 to approximately 90 degrees upward for comfortable monitoring at low, high, and handheld angles.

XLR Handle Unit “XLR-H2”

The XLR-H2 carries two XLR/TRS combo terminals and supports up to 4-channel audio input. Dual AD converters digitize microphone signals with high precision across a wide dynamic range and record in-camera at up to 96 kHz, 32-bit float. It connects directly to the body through the Multi Interface (MI) Shoe for stable digital transmission.

Timecode Adapter Cable “VMC-BNCU1”

The optional USB-C to BNC timecode adapter cable feeds timecode from external devices into the camera. It synchronizes multiple cameras and external audio devices for timecode-based workflows across multicamera shooting, broadcasting, and filmmaking.

Applications Supporting Production with the FX5

• Monitor & Control ver. 3.0
  ​Scheduled for July 2026 or later, enables wired and wireless video monitoring and camera control
• Catalyst Prepare ver. 3.0
  ​Scheduled for August 2026 or later. Catalyst Prepare and Catalyst Browse, which provide high-precision video stabilization and color editing, merge into Catalyst Prepare ver. 3.0.

Sony FX5 videos:

The post Sony FX5 cinema camera announced appeared first on Photo Rumors.

I already reported that Viltrox will introduce a new line of Micro Four Thirds autofocus lenses. The first two Viltrox MFT lenses are expected to be the 25mm f/1.7 AIR and the 35mm f/1.7 AIR:

The first two Viltrox AIR lenses for MFT will be 25mm f/1.7 & 35mm f/1.7

Viltrox already has their teaser online:

Viltrox used to make MFT lenses (see listings):

Latest Viltrox lens roadmap reveals new MFT lenses

The post Viltrox to announce new lens(es) for Micro Four Thirds tomorrow appeared first on Photo Rumors.

The world’s first Megadap M2RF autofocus lens adapter for using Leica M lenses on Canon RF cameras (previously reported here) is now available to order at:

• B&H Photo
• Foto Erhardt
• WEX Photo

More Leica M-mount lens adapters for the Canon EOS R mirrorless cameras can be found here.
Previous coverage of the Megadap M2RF is available here.

Additional information is available here:

The world’s first Megadap M2RF autofocus lens adapter (Leica M lens to Canon RF camera) is now available

The post The world’s first Megadap M2RF autofocus lens adapter (Leica M lens to Canon RF camera) is now available appeared first on Photo Rumors.

Meike officially announced the previously reported AF 85mm f/1.8 lens for Fujifilm GFX mount in Asia. Here are the details:

Update: orders are now open at the official Meike online store.

• Orders should open soon at: Meike Store | B&H Photo |  Amazon
• Format: Medium format
• Focal length: 85mm
• Lens construction: 11 elements in 7 groups |
• Aperture blades: 11
• Magnification: 0.17x
• Minimum focusing distance: 0.65m
• Autofocus motor: STM stepping motor (in-house developed)
• Filter size: 62mm
• Net weight: Approx. 406g (excluding lens cap)
• Additional pictures:

This is the latest Meike lens lineup:

Meike is teasing a new lens for Fujifilm GFX medium format cameras

The post Meike AF 85mm f/1.8 lens for Fujifilm GFX-mount officially announced in China appeared first on Photo Rumors.

Godox launched a new Lux Junior II retro camera flash for Sony, Canon, Nikon, Fujifilm, OM System, and Panasonic cameras. Pre-orders are now open at B&H Photo. Additional information is available here:

• TTL, Manual, Multi & Auto Modes
• Compatible with Nikon i-TTL
• 2.4 GHz Wireless Receiver
• Built-In Rechargeable USB-C Battery
• 1.5 sec Recycle Time
• Up to 400 Full-Power Flashes
• High-Speed, Front & Rear Curtain Sync
• Dual-Axis Rotation Design
• Horizontal & Vertical Orientations
• Includes USB-C Cable & Magnetic Filters

Via FujiAddict

The post New Godox Lux Junior II retro camera flash launched for Sony, Canon, Nikon, Fujifilm, OM System, and Panasonic cameras appeared first on Photo Rumors.

Peak Design introduced a new modular field L-bracket system for Sony, Nikon, Canon, Fuji, and Leica cameras (with an AirTag pocket) and is currently crowdfunding the project on Kickstarter. In just the first few hours, they already raised over $200k:

New on Kickstarter: WANDRD magnetic camera straps, Nomatic bag travel system, real-time POV live camera headset

Additional information can be found here and here:

The post Peak Design has a new modular field L-bracket system for Sony, Nikon, Canon, Fuji, and Leica cameras appeared first on Photo Rumors.

In addition to the new FX camera, Sony will also announce a new FE 100-400mm f/5.6-8 OSS lens that will have an integrated focus limiter switch (∞-3m) into the lens’s AF/MF switch (according to camerainsider).

Sony already has two 100-400mm lens models with different aperture ranges:

The post Sony to announce a new FE 100-400mm f/5.6-8 OSS lens with integrated focus limiter/AF/MF switch appeared first on Photo Rumors.

Sony just released a teaser for their upcoming  FX camera that will be officially announced tomorrow (see listings at B&H Photo and Foto Erhardt):

New Sony FX camera rumored to be announced this week

Foto Erhardt is already taking deposits for the upcoming Sony FX camera

The post Here is the Sony FX camera teaser – announcement tomorrow appeared first on Photo Rumors.

The German retailer Foto Erhardt is already taking deposits for the upcoming Sony FX camera:

Update – B&H Photo now also has the new Sony FX camera listed on their website:

The rumored Sony FX cinema camera specifications can be found here:

New Sony FX camera rumored to be announced this week

The post Foto Erhardt is already taking deposits for the upcoming Sony FX camera appeared first on Photo Rumors.

Here are the top 10 best-selling compact digital cameras of the first half of 2026 in Japan:

1. Kodak Pixpro C1
2. Kodak Pixpro FZ55
3. Fujifilm Instax mini Evo
4. Canon PowerShot SX740 HS
5. Canon IXY 650
6. OM System Tough TG-7
7. Panasonic Lumix TZ99
8. Kenko KC-AF11
9. Kodak Pixpro FZ45
10. Kodak Pixpro WPZ2

You can clearly see how the big Japanese brands are behind on the trend – Kodak has four cheap mediocre cameras in the top 10 list.

The BCN Ranking is a POS database that collects and aggregates daily sales data of digital cameras from major consumer electronics retailers and online shops covering approximately 40% of the Japanese retail market.

Used compact camera prices quadruple in Japan as CCD models make a comeback

Compact fixed-lens cameras are becoming more popular, while interchangeable-lens cameras are starting to lose their popularity

Source: BCNR

The post Here are the top 10 best-selling compact digital cameras for the first half of 2026 in Japan appeared first on Photo Rumors.