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Digital marketing strategies

2016-01-23T04:07:00.001-08:00

Digital marketing strategy

1. Get started on Instagram

Create account in Instagram for our business. The younger generation has flocked to this social media platform with over 200 million monthly active users (according to Expanded Ramblings). Advertisers are getting more of an opportunity to share their content through filtered photos. Instagram is one of the most natural ways to share content for our brand.

2. Yahoo! Bing network

The average cost per click on Yahoo! Bing was 10% to 24% lower than on Google AdWords. A lower cost per click can yield a lower cost per acquisition, which is the exact reason why we should start taking the search network seriously that receives 11.6% of the market share this upcoming year.

3. Face book lookalike audience

What exactly is a Face book Lookalike Audience? According to Face book, Lookalike audiences let you reach new people who are likely to be interested in your business because they’re similar to a customer list you care about. When you use Custom Audiences, you can choose to create a lookalike audience that targets people who are similar to your Custom Audience list.

Let’s say you have an email marketing database over 5,000 contacts and are in the heating and cooling industry. You can upload this onto Facebook’s advertising platform and target the EXACT demographic similar to your existing customers!

4. Paid promotion on Facebook

Adding just $5.00 in promotion to selected Facebook posts will drastically increase your interaction. You’ll start to notice a major spike in communication when you boost your post for a small budget. With Facebook edge rank Algorithm, the likelihood for a business to appear high in the news feed. This is why for 2016, we should focus on posts that can yield the best results and boost them for a small budget.

5. Email marketing

If you are a business that only sends out one email blast per month, start doubling this number and send out at least two per month. If you have compelling content that would be informative to the subscribers on your email list, tell them about it via email communications. Email marketing remains the best digital channel for ROI (Return on Investment). Start strategizing heavily as to how you will make this for online marketing work for your business in 2016!

6. Twitter outreach

There has been a lot of frustration amongst marketers over all of the advertising that various social media channels are forcing businesses to partake in. Luckily, Twitter is still a great platform where you can grow your following organically. Start searching for hash tags within your industry and reaching out to users in this fashion. Compliment someone on Twitter about a blog post that they wrote. Begin asking questions related to your hash tag. The result will be more interaction and core following of people who are interested in your content! There is a reason why Twitter has nearly 1 billion registered users! Start reaching your target audience via tweets through the perfect Twitter outreach strategy in 2016.

7. Facebook re-marketing

If you are a social media marketer and have not taken advantage of display advertising on Facebook, you are missing an outstanding opportunity. Not only will this yield one of the highest return on investments for your clients, it will help with brand exposure, lead to better conversion rates and provide a flexible budget which will lead to a more effective strategy.

An apartment community in Columbus implemented beautiful graphics with relevant messaging for one of its apartment communities for Facebook re-marketing. When someone would drop off of their website and visit Facebook, this messaging would follow them around. This resulted in a 33% uptick in conversion for their Polaris Apartments community!

8. Better blogging

We like to refer to blog content as the match that starts the fire. When you write a compelling blog, it has the potential to rank well organically in the search engines. 80% of daily blog visits are new so this is a great driver of new website traffic! Additionally, a blog can serve as content for a Facebook and Twitter post as well as a teaser for an email marketing campaign. By creating better blog content your web traffic will increase and your content will become more compelling

9. Google+ game plan

Google+ might not gain you that much interaction on your social media posts. This social media platform plays a crucial role in search engine optimization on the localized level, which makes this a must for marketers. The more reviews you get, the more content you post onto your page and the more followers you are obtaining, the higher the likelihood that you will start ranking well for localized search terms.

10. YouTube videos

Did you know that Google owns YouTube? By implementing videos into your online marketing mix, you can start to get search engine exposure for the videos that you upload onto YouTube! There are a lot of great tricks to obtain more video SEO Exposure. Choosing a proper title tag, uploading a transcript and embedding the YouTube video are just some of the tricks for optimal SEO exposure. Online video should definitely be included in your digital marketing strategy as this form of rich media can be a game changer in terms of publicity for your company. People will interpret your YouTube videos that you are taking your marketing initiatives very seriously!

11. Compelling graphics

The more compelling your graphics are on various social media channels, the more interaction you will receive. If you have a graphic designer, start sending him or her over your social media calendar so they can help create beautiful imagery. In 2016 you will want to increase engagement and great pictures certainly help. If you don’t have a graphic designer, don’t worry; there are affordable sites that offer stock photography like Big Stock.

12. Search engine optimization

Search Engine Optimization (SEO) leads have an average close rate of 14.6%, while outbound leads (such as cold calls or print advertising) have an average close rate of 1.7%. Having your website optimized for SEO is a necessity heading into 2016. By having an SEO strategy in place, you can increase your leads and grow your business for next year.

13. Content contribution

If you want your content to be seen by more eyeballs and gain more exposure, start contributing content to other blogs in similar fields. If you own an community in any social network website, start writing for a local website that talks about the best activities around world. You will be seen as an expert in your city and this can help drive more traffic to your website. While people might not be looking for service immediately, they will remember that you have invested time and effort into content within the community!

14. Digital PR

You can build off of the content contribution by implementing a Digital PR (public relations) strategy. If you reach out to various media related websites and send them over a solid pitch, they might just write an article on your company or feature your CEO in a blog post. The more people talking about your company, Tweeting about your business and mentioning your brand, the better exposure you will receive for the upcoming year.

15. Unique promotion:

Brainstorm a unique promotion that people will actually enjoy that can drive massive publicity for your company in 2016! Whether it is coming up with a user generated jingle contest or a photo upload promotion, entice your great fans on social media to interact with your brand in a clever way. If the promotion is a success, it will be one of the most talked about campaigns for your company in future.

We don’t expect digital marketers to hit on each and every one of the 15 guidelines referenced above. Within the list, some of the suggestions are relatively new while others have been around for the past decade. If you incorporate some of the 15 Steps from our Guideline, you might just have the perfect year in 2015 from an online marketing perspective!

Some more important things needed to be considered

16. Focus on mobile first.

This shouldn’t be a secret these days, but many entrepreneurs are still focused on creating robust websites that fail to deliver a good experience via mobile. With the majority of digital eyeballs coming through mobile devices, you will hurt your brand if you are not delivering a mobile-friendly experience.

It is also worthy to point out that Google released its new search algorithm on April 22, which ranks mobile-friendly websites higher in searches. To test the mobile-readiness of your site, check out Google’s mobile-friendly test.

17. Stop annoying your customers.

We are inundated with content, and our attention spans have become increasingly shorter and more fickle. If you want to attract and keep customers, keep your engagement simple and make certain that it adds value. Better yet, monitor what your customers are doing and talking about and be there to engage with them when they are ready.

18. Make engagement painfully easy and obvious.

Whether you are providing information, promoting a product or asking for a sign up, your visitor should immediately see and understand what is expected of them. Hopefully, if you have done your research, your page will know what they expect and provide the experience they were hoping to receive.

Also, any call to action should be incredibly easy to find and complete. Again, whether you are asking for a sign up or selling a product, the experience should be effortless. For starters, consider using social media plug-ins that allows visitors to login via Twitter, Facebook, Google+ or other social media account rather than creating an entirely new account.

19. Stick to a website experience.

Many entrepreneurs feel that adding a mobile app to their digital strategy is important, but the truth is that responsive design websites have blurred the line between what can be done through a mobile browser and an app. More important, we have become overwhelmed with apps and do not need yet another one polluting our home screen.

Additionally, brands should look to leverage existing technologies and platforms, such as Instagram and Twitter, where your customers are already engaging regularly.

Of course, an effective digital strategy requires time and effort, and entrepreneurs should clearly define their goals prior to launching one. Going at it alone is difficult, especially if you are inexperienced or unsure about what to do.

"Companies without a marketing budget or looking for something simple just to be in the game could consider website builder or do-it-yourself tools such as SquareSpace, Weebly or Wix. These are good starting points," says Sagar Babber, founder and CEO of Snyxius, a web and mobile app development company.

"In the end, however, as companies grow and become more serious about digital marketing and more focused on brand building, lead generation and customer engagement," he says, "partnering with designers and developers with the specific expertise to look beyond simple websites and create long-term and over-arching strategies focused on creating extraordinary experiences will prove to be worth the investment."

Angular JS Framework

2015-06-02T23:11:00.001-07:00

AngularJS MVC framwork

MVC is a software design pattern is very popularly for developing any web applications. It's made up three parts Model, View and Controller. Please check in depth as below

Model - It's represent the current state of your application
View - It's view that display the data to the end-user
Controller - It's controlls the relation between Models and Views

Model

In AngularJS model is plan Javascript Object. It can be a primitive type such as boolean, string or a complex type of Object. In AngularJS model is neither special class nor getter or setter method. Developers can familiar with OOP (Object Oriented Programming) will feel right to using model object.

View

View means the end user see on the screen it should be anything like Desktop, tablet or mobile, in angular view is the DOM (Document Object Model). With the help of the angular expression to display data from the controller and you can put angular expression in your view. All the expression used actually it's binds data from the model inside your controller. AngulrJS support two way data binding so view can be automatically updated if your model changes from your controller. For this you don't have to put extra effort to do code manually.

Controller

Controller handle all input and interactions between the model and view, and execute application application logic. All the application logic goes in to the controller in MVC design pattern. In AngularJS, controller is simply formed by JavaScript classes. We can also call other components to work with in this controller. Also most important thing is that, in this controller your model can alive.

AngularJS MVC Framwork Diagram

How to speed up your php website...

2014-11-10T01:07:00.000-08:00

Speed up your php website

There is a good technique to reduce the amount of calls your browsers has to make to the server. This will be every image, every css and every JavaScript file included in the webpage. Each time you want to load in one of these elements you will be sending a request to the server which will return the requested object known as a HTTP request.
Reduce Page Loading Time With PHP

Each one of these uses up time on your page loading, so to reduce page load all you have to do is reduce the amount of calls being made. But what if you want to organise you JavaScript files, jquery file, general file, application file and page file. There could be upto 4 requests for some javascript for the page.

It is possible in PHP to combine these JavaScript files together and trick the browser into thinking they are just one JavaScript file, therefore reducing the amount of calls being made to the server. This is done by reading the JavaScript with PHP then changing the header to JavaScript like the example below.

Create a PHP file and use the readfile function to bring in your Javascript files then change the header to Javascript and the server will treat this page as Javascript.

readfile(jquery.js’);

readfile(general.js’);

readfile(jquery-ui.js’);

readfile(page.js’);

header(‘Content-type: text/javascript’);

This technique can be used for css files too.. [thanks to paulund]

What is SEO?

2014-07-21T22:14:00.001-07:00

What is SEO

SEO will bring your website for the targetted audience on internet.

Why should We Use SEO ?

Here is the answer for the above question.Every business people wants to make money with their business or service.Before internet people used different marketing methods to advertise their products or service.These old strategies are not working now a days. Because every business was influenced by internet marketing. People are using internet for their every need.So every business people are planning a website with SEO to promote their products or services.

Search Engine Optimization

Search Engines and History

Why we need Search Engines? What is a Search Engine? History of search engines Classification of Search Engines? Components of a Search Engine? What is a Search Engine Algorithm? How Search Engine Obtain content? SEO Massive techniques to optimize website for Google

Search Engine Optimization Advantages

Why I learn SEO? Why I need SEO for my business? How to increase sales using SEO? How does SEO figure in to business ?

Keywords Research and Placement

Online Tools for keyword reasearch? What is a keyword? Types of keywords? How to select proper keywords for my website? Keyword discovery What is keyword spamming? What is keyword density? What is keyword relavance?

On-page optimization for SEO

Title Tag optimization Anchor Tag Optimization URL Optimization Header Tags(H1,H2) Optimization Relative LInks Optimization Image Optimization webpage Architecture Optimization Page file name optimization Sitemap Creation HTML Body Optimization Meta Keyword Optimization Meta Description Optimization Meta robot.txt file optimization How to add Google analytics code for my website?

Off-page optimization for SEO

SMO (Social Media Optimization) Social Bookmarking Directory Submissions Free classified postings Article Posting Free Press Releases Blog creation and Blog commenting Groups creation and participating Forums and seo benefits Website submission to all major search engines having global database Submission to country specific search engines having country related database Video submission and seo advantages

Tools for better SEO

Free Online SEO tools What is Website Audit? Website auditing tools for better seo Importance of website Audit report

Position-Monitoring for SEO

Monitoring website ranking Renewal of expiry trade leads and posting Regular research of updated technology for better positioning Research on current popular directories and site submissions Updating a website with latest Google Algorithm

Advanced SEO for Web sites

Competitors Website Analysis White Hat SEO Techniques Black Hat SEO Techniques How to create SEO plan for a website? What is Affiliate marketing?

Alternatives to MSPAINT....

2014-06-23T03:03:00.002-07:00

GIMP

GIMP is a freely distributed program for such tasks as photo retouching, image composition and image authoring. It can be used as a simple paint program, an expert quality photo retouching program, an online batch processing system, a mass production image renderer, an image format converter, and more. Available also as portable app:http://portableapps.com/apps/graphics_pictures/gimp_portable
Paint.NET

Paint.NET is a free image and photo editing software. It features an intuitive and innovative user interface with support for layers, unlimited undo, special effects, and a wide variety of useful and powerful tools. An active and growing online community provides friendly help, tutorials, and plugins.
Pixelmator

Pixelmator, the beautifully designed, easy-to-use, fast and powerful image editor for Mac OS X has everything you need to create, edit and enhance your images.

MyPaint
MyPaint is a fast painting program with an emphasis on full-screen use. It lets you focus on the art instead of the program. You work on your canvas with minimum distractions, bringing up the interface only when you need it. MyPaint supports pressure or tilt sensitive graphic tablets and comes with an easy-to-use brush collection. There is a complex interface for creating own brushes, focusing on brush dynamics (changes with speed, pressure, randomly).
Photoscape
Free, but very high quality photo editing software, that enables you to fix and enhance photos. Portable version on http://photoscape-portable.en.softonic.com availaible in 9 languages: Key Features: * Editor: resizing, brightness and color adjustment, white balance, backlight correction, frames, balloons, mosaic mode, adding text, drawing pictures, cropping, filters, red eye removal, blooming * Batch editor: Batch edit multiple photos * Page: Merge multiple photos on the page frame to...

Awesome tool for Web designers.. Best icon Symbols and its Codes

2014-06-23T02:45:00.001-07:00

Hi friends here i am came with new and very much useful blog post. People who needs ICONs they visit this and use your codes here..
Font Awesome gives you scalable vector icons that can instantly be customized — size, color, drop shadow, and anything that can be done with the power of CSS.

for best icons just click on Best ICons
i think its very useful...

Free tools for business analysts

2014-01-02T01:53:00.000-08:00

Free tools for business analysts

here is the list of a free BPM (Business Process Modelling)/BPA (Business Process Analysis) tools. They are divided into 2 sub-lists: one with standalone (installable) programs, and other with web-based tools.

Tools mentioned there differ much – some of them offer only very simple modelling capabilities, while others (BPA) offer also analytical mechanisms, simulation algorythms and much more. However all those tools can be used to describe business processes, understand them better and (hopefully) improve them.

If you know of other free tools for business process modelling/analysis please add them in comments. There are just two conditions: they need to be free (trials do not count), and they need to be useful for business process modeller/analyst (so even fine workflow engine does not count unless it has really cool modelling component).

Web based tools

Lombardi Blueprint (blueprint.lombardi.com). Process documentation (with possibility to see diagram as BPMN) tool available via browser.

Oryx – browser based modeller (oryx-editor.org). Offers support for BPMN 1.1, EPC, Petri nets…

Gliffy – online diagramming software (www.gliffy.com). Just like Visio in your browser ;)

Standalone tools

ADONIS:Community Edition (www.adonis-community.com) – business process modeling (BPMN + other model types), analysis, simulation, documentation (HTML+Word) and BPEL export. See tool overview
Savvion Process Modeler (www.savvion.com) – BPMN modeling, simulation, and documentation.

Intalio|Designer (www.intalio.com) – BPMN modeling and BPEL Export. There’s also Intalio Server for executing processes defined in BPEL 2.0 and Intalio Workflow. TIBCO Business Studio (www.tibco.com) – BPMN modeling and simulation.

Update :
Metastorm Process Designer – Business Analyst Edition (www.metastorm.com) – BPMN modelling.

BizAgi Process Modeler (www.bizagi.com) – BPMN (ver. 1.1) modelling and process documentation.
See tool overview

AgilPro (available at Sourceforge) – Eclipse-based open source modelling and simulation.

Embarcadero EA/Studio Community Edition (www.embarcadero.com) – Eclipse-based BPMN modelling. Visio import.

Soyatec eBPMN (www.soyatec.com) – Eclipse-based BPMN modelling.

TINYTEXT, TEXT, MEDIUMTEXT, and LONGTEXT in mysql maximum storage sizes ..?

2013-12-05T20:32:00.001-08:00

There are 4 kinds of DATATYPES for storing character or string values.

TINYTEXT
TEXT
MEDIUMTEXT
LONGTEXT

Note that the number of characters that can be stored in your column will depend on the character encoding. encoding is UTF8

In mysql 5 what is the Maximum length that I can store in a column of each data type assuming the character
Type | Maximum length
-----------+-------------------------------------
TINYTEXT | 255 (2 8−1) bytes
TEXT | 65,535 (216−1) bytes = 64 KiB
MEDIUMTEXT| 16,777,215 (224−1) bytes = 16 MiB
LONGTEXT | 4,294,967,295 (232−1) bytes = 4 GiB

Mobile Website vs. Mobile App (Application): What is Best for You?

2013-11-06T22:07:00.000-08:00

For Broad Marketing Outreach, A Mobile Website is the Place to Start

If you're planning to establish a mobile presence for your business or organization one of the first considerations that will likely come to mind is whether you want to create a mobile application for users to download (app) or a mobile website, or perhaps both. Mobile websites and apps can look very similar at first-glance, and determining which is most suited to your needs will depend upon a number of factors, including target audiences, available budget, intended purpose and required features.

What’s the Difference Between a Mobile Website and an App?
Before you can evaluate the benefits of a mobile website vs. an app it’s important to understand the key differences between the two. Both apps and mobile websites are accessed on a handheld devices such as smartphones (e.g. iPhone, Android and Blackberry) and tablets.

A mobile website is similar to any other website in that it consists of browser-based HTML pages that are linked together and accessed over the Internet (for mobile typically WiFi or 3G or 4G networks). The obvious characteristic that distinguishes a mobile website from a standard website is the fact that it is designed for the smaller handheld display and touch-screen interface.

Like any website, mobile websites can display text content, data, images and video. They can also access mobile-specific features such as click-to-call (to dial a phone number) or location-based mapping.

Apps are actual applications that are downloaded and installed on your mobile device, rather than being rendered within a browser. Users visit device-specific portals such as Apple’s App Store, Android Market, or Blackberry App World in order to find and download apps for a given operating system. The app may pull content and data from the Internet, in similar fashion to a website, or it may download the content so that it can be accessed without an Internet connection.

Which is Better – an App or a Mobile Website?
When it comes to deciding whether to build a native app or a mobile website, the most appropriate choice really depends on your end goals. If you are developing an interactive game an app is probably going to be your best option. But if your goal is to offer mobile-friendly content to the widest possible audience then a mobile website is probably the way to go. In some cases you may decide you need both a mobile website and a mobile app, but it’s pretty safe to say that it rarely makes sense to build an app without already having a mobile website in place.

Generally speaking, a mobile website should be considered your first step in developing a mobile web presence, whereas an app is useful for developing an application for a very specific purpose that cannot be effectively accomplished via a web browser.

Advantages of a Mobile Website vs. Native Apps
If your goals are primarily related to marketing or public communications, a mobile website is almost always going to make sense as a practical first step in your mobile outreach strategy. This is because a mobile website has a number of inherent advantages over apps, including broader accessibility, compatibility and cost-effectiveness.

CheckImmediacy – Mobile Websites Are Instantly Available
A mobile website is instantly accessible to users via a browser across a range of devices (iPhone, Android, BlackBerry, etc). Apps on the other hand require the user to first download and install the app from an app marketplace before the content or application can be viewed - a significant barrier between initial engagement and action/conversion.

CheckCompatibility – Mobile Websites are Compatible Across Devices
A single mobile website can reach users across many different types of mobile devices, whereas native apps require a separate version to be developed for each type of device. Furthermore, mobile website URLs are easily integrated within other mobile technologies such as SMS, QR Codes and near field communication (NFC).

CheckUpgradability – Mobile Websites Can Be Updated Instantly
A mobile website is much more dynamic than an app in terms of pure flexibility to update content. If you want to change the design or content of a mobile website you simply publish the edit once and the changes are immediately visible; updating an app on the other hand requires the updates to be pushed to users, which then must be downloaded in order to update the app on each type of device.

CheckFindability – Mobile Websites Can be Found Easily
Mobile websites are much easier for users to find because their pages can be displayed in search results and listed in industry-specific directories, making it easy for qualified visitors to find you. Most importantly, visitors to your regular website can be automatically sent to your mobile site when they are on a handheld (using device-detection). In contrast, the visibility of apps are largely restricted to manufacturer app stores.

CheckShareability – Mobile Websites Can be Shared Easily by Publishers, and Between Users
Mobile website URLs are easily shared between users via a simple link (e.g. within an email or text message, Facebook or Twitter post). Publishers can easily direct users to a mobile website from a blog or website, or even in print. An app simply cannot be shared in this fashion.

CheckReach – Mobile Websites Have Broader Reach
Because a mobile website is accessible across platforms and can be easily shared among users, as well as search engines, it has far greater reach capability than a native app.

CheckLifeCycle – Mobile Websites Can’t be Deleted
The average shelf-life of an app is pretty short, less than 30 days according to some research, so unless your app is something truly unique and/or useful (ideally, both), it’s questionable how long it will last on a user’s device. Mobile websites on the other hand are always available for users to return to them.

CheckA Mobile Website Can be an App!
Just like a standard website, mobile websites can be developed as database-driven web applications that act very much like native apps. A mobile web application can be a practical alternative to native app development.

CheckTime and Cost - Mobile Websites are Easier and Less Expensive
Last but certainly not least, mobile website development is considerably more time and cost-effective than development of a native app, especially if you need to have a presence on different platforms (requiring development of multiple apps).

CheckSupport and Sustainability
The investment considerations of app vs website don’t end with the initial launch; properly supporting and developing an app (upgrades, testing, compatibility issues and ongoing development) is more much more expensive and involved than supporting a website over time.

When Does an App Make Sense?
Despite the many inherent benefits of the mobile web, apps are still very popular, and there are a number of specific use scenarios where an app will be your best choice. Generally speaking, if you need one of the following, an app makes sense:

Interactivity/Gaming – for interactive games (think Angry Birds) an app is almost always going to be your best choice, at least for the foreseeable future.
Regular Usage/Personalization – If your target users are going to be using your app in a personalized fashion on a regular basis (think EverNote) then an app provides a great way to do that.
Complex Calculations or Reporting – If you need something that will take data and allow you to manipulate it with complex calculations, charts or reports (think banking or investment) an app will help you do that very effectively.
Native Functionality or Processing Required - mobile web browsers are getting increasingly good at accessing certain mobile-specific functions such as click-to-call, SMS and GPS. However, if you need to access a user's camera or processing power an app will still do that much more effectivley.
No connection Required – If you need to provide offline access to content or perform functions without a network/wireless connection then an app makes sense.
As with any project, when developing an app you want to ensure that your are getting an optimal return on your investment. What you want to avoid at all costs is the needless and expensive exercise of building an app to do something basic that can be achieved with a mobile website.

In Conclusion
As long as mobile remains a relatively new frontier, the “app vs web” question will remain a very real consideration for organizations seeking to establish a mobile presence. If your mobile goals are primarily marketing-driven, or if your aim is to deliver content and establish a broad mobile presence that can be easily shared between users and found on search engines, then the a mobile website is the logical choice. On the other hand, if your goal is interactive engagement with users, or to provide an application that needs to work more like a computer program than a website, then an app is probably going to be required.

Please feel free to contact us if you'd like input on whether an app or a mobile website might be the right fit for your organization's needs.

Mobile apps advantages and diadvantages

2013-11-06T21:46:00.003-08:00

Mobile Site or Mobile App?

Almost half of internet users now go online via mobile phones, discovered by the Office for National Statistics in 2011. In 2010, only 31% used their phone, a significant rise. Now the mobile technologies ruling the web world..

For businesses who are not yet embracing the mobile market to engage their customers, a decision has to made as to whether a business develops a mobile website or a mobile app for their customers. Each individual business may make a different decision based on their customer profile and services. However, some factors are generic between the two solutions.

Talk to us today about your mobile app idea. Develop my mobile app

Mobile Apps Advantages

Good for linear processes and tools
Can use all the screen, without any browser chrome
With customer market research to establish your customer app use and platform, you can tailor an experience for them
Can use the phone's native interactions, taps, rotation, GPS, Camera
Can use the phone's native tools and toggles, all familiar to the customer

Disadvantages

Apps have short lifetimes, 20 days or less
Less than 20% of brand apps are downloaded more than 1000 times
Apps are limited to phone platforms
Requires long term investment, updates to an app every few months
If its heavily ad supported, users will not like it
Requires customers to download it before they can experience it
You have to get it right first time - app reviews stick.
App updates and revenue cut taken by the app store

Mobile App Stats

73% of users expect a mobile app to be simpler than the website
23% told others about a bad experience with an app
13% have avoided subsequent app downloads with a brand due to a previous bad experience - even if the app is for a different purpose
2/3rd of users Adobe surveyed preferred to download a game as an app than use it online

Mobile Optimised Websites Advantages

Can be updated more easily than apps
Work well to extend or convert an existing site
Can be developed to be in sync with the main site
Often require less maintenance, updates annually or more often
Platformless (apart from support for javascript, flash and screen size)
Investment required is often less
Reach a wider market by not limiting to platform
No fees to update or revenue to share with an app store

Disadvantages

Relies on having an internet connection
Sits inside browser chrome
Less control on how the site renders on different handsets
Can't make use of native interactions
Mobile App Stats

In June 2010, 73 million mobile users use their phone to browse the web, whereas 69.6 million used apps.
76% of customers think brands should have apps to make interacting and shopping with them easier. Why not apply that thinking to the whole business?

Considering a Mobile Solution?
We can provide mobile optimised websites, or designs for your in-house team, and with Rishiitsolotions, our joint venture, we can create great mobile apps too.

Talk to us today about your mobile app idea. Develop my mobile app

Google Web Designer tool

2013-10-14T22:26:00.004-07:00

Google launched a new advertising application in beta called Google Web Designer. The company says the tool is for creating “professional-quality design” HTML5 ads and campaigns accessible to everyone from the designer to the dabbler.
HTML5 is widely seen as the standard that everyone on the Web should adopt. In case you didn’t know, Google describes HTML5 as a “universal language for building beautiful, engaging content that can run across desktops, smartphones, and tablets.” It is thus the company’s hope that Google Web Designer will help make HTML5 accessible to people throughout the advertising industry, getting Web developers closer to the goal of “build once, run anywhere.”
here is the down load link https://www.google.com/webdesigner/

Here’s the current feature list for Google Web Designer beta:

Create animated HTML5 creative, with a robust, yet intuitive set of design tools.
View and edit the code behind your designs and see your edits reflected back on the stage automatically.
Build ad creatives seamlessly for DoubleClick and AdMob, or publish them to any generic environment you choose.
Receive updates to the product automatically, without having to re-download the application.
Access all of this entirely for free.

If you prefer the visual version, Google has provided multiple YouTube videos to show off the tool. Here’s one of them:

If this piques your interest you should read the getting started guide. Google is also asking for feedback, which you can provide on its user forum and Google+ page.
Again, this is just a beta, although Google does use the tag with little regard for its meaning. That being said, the company says it is “working hard over the next couple quarters to add new features and improvements.” We’ll let you know when its stable release is available.
See also – Google launches DoubleClick Studio Layouts, a tool for publishing rich media and HTML5 ads and Google launches ‘Swiffy’ tool to convert Flash animations into HTML5

WEBSITE DESIGNING MADE EASY USING PHP CODE

2013-09-19T23:01:00.000-07:00

PHP scripting language has become popular and it was designed specifically for producing web pages. Many web design companys use PHP as the implementation language because it allows them to build a dynamical web page quickly and easily. It gives you the option to create a PHP template that you can use to create and design your website faster. Here are steps on how to design you rwebsite using PHP code easily:

Step 1: Start by creating a folder. Inside the folder, create two new files: index.html and style.css.

Step 2: inside the folder, create two additional folders: the first one should be named “includes” and the second folder “variables”.

Step 3: Open the index.html file using your favorite html editor and start creating your basic html website.

Step 4: Open the .css file and add the divs you will be using. Use your own styling in creating your website to suit your needs.

Step 5: Create some more files to be used when we start converting the template to PHP. Open the folder with the name “variables”, then create a blank file called variables.php. Go to the “includes” folder created earlier and add the following files: header.php, nav.php, sidebar.php, and footer.php.

Step 6: Add content to the index.html file.

Step 7: Convert the template to PHP. Take a brief look at the html code and decide which areas will be sliced.

Step 8: After slicing the html code, place the code in the proper PHP files created.

Step 9: Do the sidebar. Copy and cut the sidebar div and place it into the sidebar.php file created located inside the “includes” folder. Do the same thing in the footer area.

Step 10: Once our index.html are completely and properly sliced, rename it to index.php. This will now become your template, as long as the PHP includes are on any page you only have to modify the one single file to make it visible across the entire website. With this, there’s no need

Water marking using PHP

2013-09-16T02:11:00.000-07:00

Water marking on to images
If you are a professional photographer you will want to protect your photos from being stolen and used for free. Using PHP you can create different types of watermarks on all of your images. I am going to show you a way how to dynamically put a text messages on your images. What you need is a JPG image file and a font file used for generate the watermark message.

Here you can find a watermarkImage() image function which takes 3 parameters ($SourceFile, $WaterMarkText, $DestinationFile) and creates an watermarked image from the source image specified. The first parameter - $SourceFile - is the full server path to the JPG image that you are going to watermark.
The second one - $WaterMarkText - is the text message that you want to use for the watermark.
And the last parameter - $DestinationFile - can either be blank or full server path to a new file which will be the source file with watermark text on it. What this function does is to read the source file, then create a new image object (using the imagecopyresampled() function). Then using the Arial.ttf font file and the imagettftext() function it writes the WaterMarkText onto the image. The last IF statement checks if it should save a new watermarked file or should just display it on the screen.

<?php
function watermarkImage ($SourceFile, $WaterMarkText, $DestinationFile) {
list($width, $height) = getimagesize($SourceFile);
$image_p = imagecreatetruecolor($width, $height);
$image = imagecreatefromjpeg($SourceFile);
imagecopyresampled($image_p, $image, 0, 0, 0, 0, $width, $height, $width, $height);
$black = imagecolorallocate($image_p, 0, 0, 0);
$font = 'arial.ttf';
$font_size = 10;
imagettftext($image_p, $font_size, 0, 10, 20, $black, $font, $WaterMarkText);
if ($DestinationFile<>'') {
imagejpeg ($image_p, $DestinationFile, 100);
} else {
header('Content-Type: image/jpeg');
imagejpeg($image_p, null, 100);
};
imagedestroy($image);
imagedestroy($image_p);
};
?>

You need to download the arial.ttf file and upload it on your server. Then create a new PHP file and copy and paste the above function in it. Next 4 lines are used to set the Source file, Watermark text message and Destination file. If you want to just display the watermarked image you need to leave the $DestinationFile variable empty ($DestinationFile=''; ). Also please make sure that for source file and destination file you include the full server path and the image file name. If you want to change the position of the watermark message on your images you can chage that line imagettftext($image_p, $font_size, 0, 10, 20, $black, $font, $WaterMarkText);

<?php
$SourceFile = '/home/user/www/images/image1.jpg';
$DestinationFile = '/home/user/www/images/image1-watermark.jpg';
$WaterMarkText = 'Copyright phpJabbers.com';
watermarkImage ($SourceFile, $WaterMarkText, $DestinationFile);
?>

Configure office outlook in your computer

2013-09-10T04:15:00.000-07:00

Microsoft Office Outlook 2007

1. Start Outlook.

2. On the Tools menu, click Account Settings.

3. On the Email tab, click New.

4. In the Add New Email Account dialog box, click Microsoft Exchange, POP3, IMAP, or HTTP, and then click Next.

5. Configure the new email account. You can configure the new email account automatically or manually.

o To configure the new email account automatically, follow these steps under Auto Account Setup in the Add New Email Account dialog box:

a. In the Your Name box, type your full name.

b. In the Email Address box, type your email address.

Your ISP provides this information. Your email address usually takes the form of a combination of your first and last name and the name of your ISP, separated by the at sign (@) and periods.

For example, jayaram uses an ISP that is named ritws.com. The ISP may assign an email address of jayaram@ritws.com.

c. In the Password box, type the password that your ISP provided.

d. In the Retype Password box, retype the password, and then click Next to begin the Auto Account Setup process.

Outlook 2007 will try to automatically configure your account settings and server settings. If your account is successfully configured, the Add New Email Account dialog box indicates that the account was created successfully. This dialog box also indicates the type of email server to which you successfully connected.

e. Click Finish, and then click Close to complete the account setup.

Note If automatic configuration fails, the account must be configured manually.

o To configure the new e-mail account manually, follow these steps in the Add New E-mail Account dialog box:

. Click to select the Manually configure server settings or additional server types check box, and then click Next.

a. Click Internet Email, and then click Next.

b. Under User Information, follow these steps:

1. In the Your Name box, type your full name.

2. In the Email Address box, type your full e-mail address.

Your ISP provides this information. Your email address usually takes the form of a combination of your first and last name and the name of your ISP, separated by the at sign (@) and periods.

For example, Jayaram uses an ISP that is named ritws.com. The ISP may assign an e-mail address of jayaram@contoso.com.

c. Under Server Information, click the type of email account that you have in the Account Type box.

§ If you clicked POP3 or IMAP in the Account Type box, follow these steps:

1. In the Incoming mail server box, type the name of the server. This is the server that holds your messages before you download them to the computer. Type the server name in lowercase letters. The name may be in the form of "mail.ritws.com." Or the name may be in the form of an IP address, such as 172.12.0.0.

2. In the Outgoing mail server (SMTP) box, type the name of the outgoing email server. Type the server name in lowercase letters. The name may be in the form of "mail.contoso.com." Or, the name may be in the form of an IP address, such as 172.12.0.0.

§ If you clicked HTTP in the Account Type box, follow these steps:

1. In the HTTP Service Provider box, click the appropriate service provider for this account. For example, click one of the following:

§ Hotmail

§ MSN

§ Other

2. If you clicked Other in the HTTP Service Provider box, type the URL to the mailbox in the Server URL box.

d. Under Logon Information, follow these steps:

0. In the User Name box, type your user name. The user name is usually the part of your email address to the left of the at sign (@).

1. In the Password box, type the password that your ISP provided.

2. If you want Outlook to remember your email account password, click to select the Remember password check box.

e. If your ISP requires it, click to select the Require logon using Secure Password Authentication (SPA)check box to log on by using Secure Password Authentication.

f. Click Test Account Settings. This feature calls a dialog box that displays, in a step-by-step manner, each phase of the testing of the configuration that you entered. When you click Test Account Settings, the following process occurs:

§ The connectivity of the system to the Internet is confirmed.

§ You are logged on to the SMTP server.

§ You are logged on to the POP3 server.

§ It is determined whether the POP3 server must be logged on to first. If it is required, Outlook automatically sets the Log on to incoming mail server before sending mail option.

§ A test message is sent. This message explains any changes that Outlook made to the initial setup.

g. If you want to modify your e-mail account any more, click More Settings to open the Internet Email Settings dialog box.

h. Click Next, and then click Finish.

10 Best Payment Gateway service providers In India

2013-09-06T00:44:00.000-07:00

10 Best Payment Gateway service providers In India

For maintaining e-commerce websites, on line payment gateway is mandatory for collecting the money on website for some products and services for the payment made by users. Such payment gateways are beneficial for paying money easily without inessential troubles. The following are the different types of on line payment gateway service providers.

It Accepts almost all types of cards, and also allows bank transferability and USD payment. At present ccavenue is not an expensive mode of gateway. CCAvenue is a gateway is the largest payment gateway in India with lowest processing rates and vast number of payment options with comparing to other gateways. Morethan 100 payment options are available in ccavenue gateway. CCavenue is considered as the best and trusted company in cash dealings. CCAvenue provides secure link(SSL) in between the websites, various Credit Card issuing authorities, leading Banks and the payment gateway providers. Another noted feature of CCAvenue is real time payment transaction validation for various Credit Cards, net banking, debit cards, cash cards and mobile payments.

Transecute is a payment gateway is the most liked gateway which everyone likes to prefer as the service it offers. The Transecute payment does not charge fees or withdrawing charges. The charges prefixed for the transaction is about 5% which can be benifitted through master and visa cards. It is processed within 15 days and one can withdraw weekly. If the transaction is countermanded it will also refund the tax which has been collected.

EBS is compact,authentic providing inexpensive plans to gateway services . EBS is further accumulated with divisional plans comprised of discounts. Also we can select from customer plans supported with your necessities.

Paypal is one of the important gateway. The person dealing with international clients are benefitted through such type of gateway. It also offers currency conversion facility,cost of transaction with providing additional fees as it does not link with Indian currency.

DirectPay is a fast and efficient mode of gateway. Such gateway also offers money for configuration and to set up retail stores based on the money you pay.

ICICI Payseal initiated by ICICI bank hence it’s transaction fees is much low. Integrated with Java technology it requires long time for creating an agreement.

ABCpayments is an IndiaMart gateway. It accepts online bank transfers, credit cards and prepaid cash card payments from customer . Besides these it also provides free shopping carts, invoice management etc.

Paysignet is most reliable among all national and international cards but it requires to pay for the facilities it offers. For setting up an account one needs to pay half of the amount. And the another half amount is paid at the time of website making .

It is launched by HDFC bank It’s services are yet authentic and the application is processed within 3 weeks. The payment fees is of 3.5-6%.

Indiapay accepts all cards which offers collecting payments from international payments. Besides this it also supports comprehensive API and manages fraud and risks.

Import Excel into MySQL Using PHP

2013-09-02T02:07:00.000-07:00

To import an Excel file into MySQL database using PHP code.

In this I am explaining How to import the CSV/Excel file in to MYSQL database using PHP. We have to use PHP fgetcsv() function to parse/import data from CSV/Excel file into Mysql Database.

<?php
if(isset($_POST["Import"]))
{
First we need to make a connection with the database
$host=”localhost”; // Host Name.
$db_user=”root”; //User Name
$db_password=”";
$db=’test’; // Database Name.
$conn=mysql_connect($host,$db_user,$db_password) or die (mysql_error());
mysql_select_db($db) or die (mysql_error());

echo $filename=$_FILES["file"]["tmp_name"];
if($_FILES["file"]["size"] > 0)
{

$file = fopen($filename, “r”);
while (($emapData = fgetcsv($file, 10000, “,”)) !== FALSE)
{
print_r($emapData);
$sql = “INSERT into testing(fname,lname,email,phone,address) values(‘$emapData[0]‘,’$emapData[1]‘,’$emapData[2]‘,’$emapData[3]‘,’$emapData[4]‘)”;
mysql_query($sql);
}
fclose($file);
echo “CSV File has been successfully Imported”;
header(‘Location: cust_import_csv.php’);
}
else
echo “Invalid File:Please Upload CSV File”;

}
?>
<html>
<head>
<meta http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1″ />
<title>Import Excel/CSV file</title>
</head>
<body>
<form enctype=”multipart/form-data” method=”post”>
<table border=”1″ width=”40%” align=”center”>
<tr >
<td colspan=”2″ align=”center”><strong>Import Excel/CSV file</strong></td>
</tr>

<tr>
<td align=”center”>Excel/CSV File:</td><td><input type=”file” name=”file” id=”file”></td></tr>
<tr >
<td colspan=”2″ align=”center”><input type=”submit” name=”Import” value=”Import”></td>
</tr>
</table>
</form>
</body>
</html>

MySQL stored procedures advantages

2013-08-12T00:41:00.001-07:00

Stored procedures

stored procedure is a group of declarative SQL statements stored inside the database catalog. A stored procedure can be invoked by triggers, other stored procedures or applications such as Java, C#, PHP, etc.

A stored procedure that calls itself is known as a recursive stored procedure. Most database management system supports recursive stored procedures. However MySQL does not support it very well. You should check your version of MySQL database before implementing recursive stored procedures in MySQL.

Stored Procedures in MySQL

MySQL is known as the most popular open source RDBMS which is widely used by both community and enterprise. However, during the first decade of its existence, it did not support stored procedures, stored functions, triggers and events. Since MySQL version 5.0, those features were added to MySQL database engine to make it more flexible and powerful.

MySQL stored procedures advantages

Typically stored procedures help increase the performance of the applications.
Once created, stored procedures are compiled and stored in the database.
However MySQL implements the stored procedures slightly different. MySQL stored procedures are compiled on demand.
After compiling a stored procedure, MySQL puts it to a cache.
And MySQL maintains its own stored procedure cache for every single connection.
If an application uses a stored procedure multiple times in a single connection, the compiled version is used, otherwise the stored procedure works like a query.
Stored procedures helps reduce the traffic between application and database server because instead of sending multiple lengthy SQL statements, the application has to send only name and parameters of the stored procedure.
Stored procedures are reusable and transparent to any applications. Stored procedures expose the database interface to all applications so that developers don’t have to develop functions that are already supported in stored procedures.
Stored procedures are secure.
Database administrator can grant appropriate permissions to applications that access stored procedures in the database without giving any permission on the underlying database tables.
Besides those advantages, stored procedures have their own disadvantages, which you should be aware of before using the store procedures.

MySQL stored procedures disadvantages

If you use a lot of stored procedures, the memory usage of every connection that is using those stored procedures will increase substantially.
In addition, if you overuse a large number of logical operations inside store procedures, the CPU usage will also increase because database server is not well-designed for logical operations.
A constructs of stored procedures make it more difficult to develop stored procedures that have complicated business logic.
It is difficult to debug stored procedures.
Only few database management systems allow you to debug stored procedures. Unfortunately, MySQL does not provide facilities for debugging stored procedures.
It is difficut to develop and maintain stored procedures.
Developing and maintaining stored procedures are often required specialized skill set that not all application developers possess. This may lead to problems in both application development and maintenance phases.

MySQL stored procedures have their own advantages and disadvantages. When you develop applications, you should decide whether you should or should not use stored procedure based on the business requirements.

10 Tips for Effective web site conntent Writing

2013-08-02T05:12:00.000-07:00

10 Tips for Effective web site conntent Writing
Web content Writing is not just about generating money, it is also an art that should be made closer to perfection with each and every word you have written. Here is some tips

Tip #1:Avoid redundancy of statements.
If you haven’t noticed yet after reading the first tip, the first paragraph’s first and last sentence talk about the same thing: what readers want to read. It should not go like that, once or twice is pardonable but several of those redundant sentences would just irritate your readers. Doing such congests their minds.

Tip #2: If there’s a word for it, use it.
Words are made to shrink thoughts in form of phrases. Make it faster to read and understand. Instead of writing “it was an unprecedented event that caused this” say “it was an accident”.

Writers, especially those who are very particular with SEO, would always think of word count and use all possible keywords which might exhaust the readers that would make them just go away. An eloquent writing is best for instructional and creative writing. This will also balance quality and quantity.

Tip #3: It is always ‘your’ not ‘our’.
You are the writer, you tell; your readers will gain more confidence on you and your writing if it seems to them that you are in a far away place and not among them. Say “your website will look great with this add-on!” instead of saying “our website will look great…” Besides, ‘your’ sounds better.

Tell your readers things that will make their life better in every faculties possible. Make them feel important, because they really are! (Really, YOU are important!)

Tip #4: Do not command, just suggest.

Your readers don’t want you to be commanding them to do things. Instead of saying “use this tool” say “I find this tool very useful”. Although the phrase points to you finding the tool “very useful” it will give the reader an idea that it is indeed good, and might use it. Everyone has their ego to protect, yes it applies here too. A declarative sentence is more favorable than a command sentence.

You should follow these steps for you to be a good writer. Instant turn-off.

Tip #5: Strong words, strong memory.
Make your sentences strong enough so that you won’t have to repeat it. Doing this will automatically earn you your medal for abiding by Tip #1.

People quote favorite movie lines, or from a book, because these impacted them in a way so strong they can’t just simply forget. Keep in mind that a strong word is sometimes backed-up by another word next to it, or before it.

Tip #6: Let them guess.
Do not give it all on the first half of your post; add an air of mystery, leave a question, excite them and they will want for more. In a novel this is called a “page-turner” and in a blog post it is what makes readers stay and finish the whole post. Think that visitors are busy people with a very short time to spare for a post without excitement, they might not stay longer than 60 seconds. Keep on making them think, or say, “what’s next? what’s next?” but your goal should be “awww I want more!”

Tip #7: Figures of speech.

Usually when a writer explains a piece of very complicated material there is always the worry of boring the readers to death. One time I was asked to proofread an article about physics, specifically about the Higgs Field, I almost turned down the offer because that’s the first time I heard of the scientific term. But being a science enthusiast I accepted. What followed was pure hell. In the end I understood what Higgs Field is because of an analogy, he compared it to a swimming pool and I was able to do the job. Now what I just said is boring, here it goes: it’s like trying to understand what income tax is when it can be explained by “it is your contribution to the government’s budget.”

Tip #8: Humor.
You may add humor to lighten up the subject and make your readers feel at ease with you. It should not be forced, it should appear as naturally as possible. People deserve to smile while reading, and they will like you for making their hectic day lighter. And because you are hurrying to read the tips you haven’t noticed that there is actually no Tip #5. Now you are smiling.

Tip #9: Try before suggesting.

Nothing beats experience, really. I will not suggest things to my readers which I have not yet tried and proven. I fear seeing a comment below my article saying “&#^(@# that ruined the whole development process!!!” or read “That is so outdated.” Your credibility as a writer is on the line in everything you write, it is subject to many criticisms so better be cautious and share only what you have experienced first-hand or has a good knowledge of, even theoretical.

Tip #10: Read others’ work.
Not only does this increase your knowledge about the current happenings, it also gives you an idea on what people want to read and what they try to avoid. There is actually no such thing as “I didn’t learn anything from that” because you just did, you just learned it wasn’t effective (in a general sense).

Extra tip: If it doesn’t sound good, rephrase it.

Ultimately by applying some of these tips you are, little by little, creating your own persona amongst the legion of readers in the world wide web. They will know who you are based on the way you write.

Make your Website SEO Friendly

2013-08-01T02:55:00.000-07:00

Now a days SEO is a very important term in completive web world. To do this we have to follow the following things:-
Domain Name
Before design and develop a website/web application first thing you have to choose a domain name very carefully. That domain should be easy to remember and as small as possible. If your company is well known with the shorter form(abbreviation) then you can go with abbreviated domain name.
User friendly URL
The Url should be readable and does not contain any special characters. Please Avoid using of abbreviations and long page names at the time of creating pages. Also there is myth that URL containing Query strings (http://jayaram-phpdevelopersadda.blogspot.in/home.htm?id=1) will not be indexed by Spiders. Most of the search engines now indexed up to two parameters in Page name.
Web Page Titles
A web page title has an important role in indexing the web pages. The web pages title have to be self explanatory about web page summary. Always keep web page title between 25-50 characters.
Meta Keywords
Meta Keywords are used by many search engines for indexing the websites. While choosing your meta keywords keep in mind that your meta keywords are as small as possible, distinct and contains all possible key terms related to page. The meta keywords have to be separated by “’” comma.
Meta Description
Meta description is will used in indexing but it’s used by search engines to display your webpage summary at the time producing search results. You can provide a 100-200 characters Meta description for stating summary of that web page.
NOODP Tags
If your web site is listed in the Indexing Server (ODP, dmoz.org) then Google, MSN and other search engines will often use the text that the ODP uses to describe your web site in their own search results.
To instruct all search engines (that support the Meta tag) from using the ODP description for the page's description, we use NO ODP Tags
For that we use this HTML Tag:
This tag is used for instructing crawler to refer robots.txt
<META NAME="ROBOTS" CONTENT="NOODP">
Explicitly calling some famous search engine crawlers to come and index your site
<META NAME="googlebot" CONTENT="index,follow">
<META NAME="msnbot" CONTENT=" index,follow ">
<META NAME="yahoobot" CONTENT=" index,follow ">
Requesting crawlers to revisit your site after 30 days
<META NAME="revisit-after" CONTENT="30 days">
Web page Content
Google does not rely on the Title and keywords. Google parses your whole web page, so it’s required that while adding your web page content you have to take care you are not writing content which is of no use, vulgar, does not contain any harmful script or anything which is against the rule. And Also do not copy paste the content from Microsoft Word. Instead of pasting the whole content on note pad and then format it through WYSIWYG Editor.
Readability
Ensure that whatever the content you have used is easily readable and in bit bigger fonts. Avoid using images where you can simply use texts. If you are inserting image then do not forget to provide the ALT tag to the images.
URL Submission
Your site is live and page content is loaded. Now It’s time to submit your web site to the search engines. There are several ways to submit your urls. You can submit your URL on Google (www.google.com/addurl/) but please read the terms and conditions first.
Referral Links
The Incoming or referral links means apart from your web site how many other web sites have mentioned your URL in their website as referral link. Make increase the number of incoming links. You can do this by talking to website owners and do it vice versa. It is always very good to have our URL links on other websites which is more traffic and always choose a site with higher page rank in google.
Google Page Ranking
The Page Rank is a trademark of Google. Page Rank is an analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set.
Google page rank fall down
If yesterday your website was in 3rd position and today it’s in 6th position then there is no need to worry about it . It’s called Google dancing and it happens because of increased traffic on other websites. By making above things in your web pages you can improve your web page ranking.
Black Hat SEO
Be careful about it If you used popular words like FREE DOWNLOAD but in reality your page does not contains any functionality like this. Then your page may get crowd puller but if google come to know this then google permanently de index your website.

phone number validation

2013-07-30T02:40:00.000-07:00

<html>
<head>
<title></title>

<script language="javascript">
function Validate()
{
var x = document.sform.phone_no.value;
if(isNaN(x)|| x.indexOf(" ")!=-1){
alert("Enter numeric value");return false; }
if (x.length > 10 || x.length > 8 ){
alert("enter 10 or 8 characters"); return false;
}
if (x.charAt(0)!="9" || x.charAt(0)!="2"){
alert("it should start with 9 or 2 ");
return false
}
}

</script>
</head>
<body>
<table>
<form name="sform" action="search_phone.php" method="post">
<tr class="smallfont">
<td align="center" valign="middle" class="table_header">New Appointment </td>
<td align="left" valign="middle"> </td>
</tr>

<tr>
<td align="left" valign="middle"><span class="style4">Phone Number
<input name="phone_no" type="text" id="phone_no" />
</span></td>
<td valign="middle"><input type="submit" name="Submit" value="Go" onclick="return Validate()"/></td>
</tr>
<tr>
<td align="left" valign="middle"> </td>
<td align="left" valign="middle"> </td>
</tr>
</form>
</table>
</body>
</html>

why use php??

2013-07-29T04:16:00.001-07:00

Why Use PHP?

There are many programming languages available and every year, new programs are introducing. But only few of these have become popular and are used by many people. One of which is PHP or hypertext preprocessor. It is a server-side scripting language designed for web development. It is installed on more than 20 million web sites and 1 million web servers. Microsoft’s Active Server Page or ASP, a server-side script engine and a similar language to PHP, is one of PHP’s competitors. They are both programming languages that are commonly used to create websites. Both are more dynamic than the usual static html web pages and can allow users to interact and exchange information.

Here are some factors to consider in choosing between PHP and ASP. 1)ASP needs a Microsoft server for the website to work and will be requiring an ASP-Apache program installed for it to work on a Linux platform.
2)PHP, on the other hand, runs using Windows, Solaris, Linux or Unix and NT servers. That’s why PHP is more popular than ASP.
3)PHP uses C/C++ as base language and most syntax are similar to each other while ASP is very similar to the syntax and interface of Visual Basic programming.
4)When it comes to cost and expenses, ASP is more expensive as it will require one to purchase Windows with IIS installed on the server and a MS-SQL database to work.
5)While PHP will only need a Linux server and connects to several databases, one of which is MySQL, which are both free.
6)Talking about speed, PHP runs it its own memory space which makes its loading speed quicker compared to ASP as it uses an overhead server.
7)Most tools that work on PHP program are open source software while one may need to purchase additional tools to work on ASP program.

Clearly, PHP has dominated when it comes to compatibility, popularity, cost, expenses, flexibility and a lot more but as users of the program, the choice is yours.

what is PHP and Complete history of PHP (rasmus lerdof)

2013-07-24T06:00:00.000-07:00

History of php:
PHP development began in 1994 when the developer Rasmus Lerdorf wrote a series of Common Gateway Interface (CGI) Perl scripts, which he used to maintain his personal homepage. The tools performed tasks such as displaying his résumé and recording his web traffic. He rewrote these scripts in C for performance reasons, extending them to add the ability to work with web forms and to communicate with databases, and called this implementation "Personal Home Page/Forms Interpreter" or PHP/FI. PHP/FI could be used to build simple, dynamic web applications. Lerdorf initially announced the release of PHP/FI as "Personal Home Page Tools (PHP Tools) version 1.0" publicly to accelerate bug location and improve the code, on the comp.infosystems.www.authoring.cgi Usenet discussion group on June 8, 1995. This release already had the basic functionality that PHP has as of 2013. This included Perl-like variables, form handling, and the ability to embed HTML. The syntax resembled that of Perl but was more limited and simpler, although less consistent.[3] A development team began to form and, after months of work and beta testing, officially released PHP/FI 2 in November 1997.

Zeev Suraski and Andi Gutmans rewrote the parser in 1997 and formed the base of PHP 3, changing the language's name to the recursive acronym PHP: Hypertext Preprocessor.Afterward, public testing of PHP 3 began, and the official launch came in June 1998. Suraski and Gutmans then started a new rewrite of PHP's core, producing the Zend Engine in 1999. They also founded Zend Technologies in Ramat Gan, Israel.
On May 22, 2000, PHP 4, powered by the Zend Engine 1.0, was released. As of August 2008 this branch reached version 4.4.9. PHP 4 is no longer under development nor will any security updates be released.
On July 13, 2004, PHP 5 was released, powered by the new Zend Engine II.PHP 5 included new features such as improved support for object-oriented programming, the PHP Data Objects (PDO) extension (which defines a lightweight and consistent interface for accessing databases), and numerous performance enhancements.In 2008 PHP 5 became the only stable version under development. Late static binding had been missing from PHP and was added in version 5.3 .
A new major version has been under development alongside PHP 5 for several years. This version was originally planned to be released as PHP 6 as a result of its significant changes, which included plans for full Unicode support. However, Unicode support took developers much longer to implement than originally thought, and the decision was made in March 2010 to move the project to a branch, with features still under development moved to trunk.
Changes in the new code include the removal of register_globals, magic quotes, and safe mode. The reason for the removals was that register_globals had opened security holes by intentionally allowing runtime data injection, and the use of magic quotes had an unpredictable nature. Instead, to escape characters, magic quotes may be replaced with the addslashes() function, or more appropriately an escape mechanism specific to the database vendor itself like mysql_real_escape_string() for MySQL. Functions that will be removed
in future versions and have been deprecated in PHP 5.3 will produce a warning if used.
Many high-profile open-source projects ceased to support PHP 4 in new code as of February 5, 2008, because of the GoPHP5 initiative, provided by a consortium of PHP developers promoting the transition from PHP 4 to PHP 5.
PHP interpreters are available on both 32-bit and 64-bit operating systems, but on Microsoft Windows the only official distribution is a 32-bit implementation, requiring Windows 32-bit compatibility mode while using Internet Information Services (IIS) on a 64-bit Windows platform. Experimental 64-bit versions of PHP 5.3.0 were briefly available for Microsoft Windows, but have since been removed. the current version of the php is PHP6

PHP Mysql Functions list

2013-07-24T05:23:00.004-07:00

PHP MYSQL Functions
Mysql Function List here:
Mysql_affected_rows
mysql_change_user
mysql_client_encoding
mysql_close
mysql_connect
mysql_create_db
mysql_data_seek
mysql_db_name
mysql_db_query
mysql_drop_db
mysql_errno
mysql_error
mysql_escape_string
mysql_fetch_array
mysql_fetch_assoc
mysql_fetch_field
mysql_fetch_lengths
mysql_fetch_object
mysql_fetch_row
mysql_field_flags
mysql_field_len
mysql_field_name
mysql_field_seek
mysql_field_table
mysql_field_type
mysql_free_result
mysql_get_client_info
mysql_get_host_info
mysql_get_proto_info
mysql_get_server_info
mysql_info
mysql_insert_id
mysql_list_dbs
mysql_list_fields
mysql_list_processes
mysql_list_tables
mysql_num_fields
mysql_num_rows
mysql_pconnect
mysql_ping
mysql_query
mysql_real_escape_string
mysql_result
mysql_select_db
mysql_stat
mysql_tablename
mysql_thread_id
mysql_unbuffered_query

simple calculations using javascript and events

2013-07-23T02:07:00.002-07:00

<html>
<head>
<title> Arithmetic Operations Using Javascript</title>

<script language="javascript" type="text/javascript">
function addition(){
a=Number(document.calculator.number1.value);
b=Number(document.calculator.number2.value);
c=a+b;
document.calculator.total.value=c;
}
</script>


<script language="javascript" type="text/javascript">
function subtraction(){
a=Number(document.calculator.number1.value);
b=Number(document.calculator.number2.value);
c=a-b;
document.calculator.total.value=c;
}
</script>


<script language="javascript" type="text/javascript">
function multiply(){
a=Number(document.calculator.number1.value);
b=Number(document.calculator.number2.value);
c=a*b;
document.calculator.total.value=c;
}
</script>


<script language="javascript" type="text/javascript">
function division(){
a=Number(document.calculator.number1.value);
b=Number(document.calculator.number2.value);
c=a/b;
document.calculator.total.value=c;
}
</script>


<script language="javascript" type="text/javascript">
function modulus(){
a=Number(document.calculator.number1.value);
b=Number(document.calculator.number2.value);
c=a%b;
document.calculator.total.value=c;
}
</script>

</head>

<body>


<form name="calculator">
<table width="21%" height="111" border="1" align="center" cellpadding="0" cellspacing="0">
<tr>
<th colspan="2" scope="col" bgcolor="#999999" height="40"> Simple Arithmetic Operation</th>
</tr>
<tr>
<td width="43%" height="40">   Number 1</td>
<td width="57%">  <input type="text" name="number1"></td>
</tr>
<tr>
<td height="40">   Number 2:</td>
<td>  <input type="text" name="number2"> </td>
</tr>
<tr>
<td colspan="2" align="center" height="40">Result:   <input type="text" name="total"> </td>
</tr>
<tr>
<td colspan="2" align="center" height="40"><input type="button" value="ADD" onClick="javascript:addition();">
<input type="button" value="SUB" onClick="javascript:subtraction();">
<input type="button" value="MUL" onClick="javascript:multiply();">
<input type="button" value="DIV" onClick="javascript:division();">
<input type="button" value="MOD" onClick="javascript:modulus();"></td>
</tr>
</table>
</form>

</body>
</html>

javascript events and html events

2013-07-22T01:54:00.002-07:00

What is Event ?
JavaScript's integration with web document is done through events that occur when the user or browser manipulates a web page.

When the web page loads, that is an event. When the user clicks a button, that click, too, is an event. Another example of events are like pressing any key, closing window, resizing window etc.

programmers uses these events to execute JavaScript coded responses, which cause buttons to close windows, messages to be displayed to users, data to be validated, and virtually any other type of response imaginable to occur.

Events are a part of the Document Object Model (DOM) Level 3 and every HTML element have a certain set of events which can trigger JavaScript Code.
onclick Event:
This is the most frequently used event type which occurs when a user clicks a button. You can put your validation, warning etc against this event.

Example:
<html>
<head>
<script type="text/javascript">

</script>
</head>
<body>
<input type="button" onclick="sayHello()" value="Say Hello" />
</body>
</html>

onsubmit event:
Another most frequently used event is onsubmit. This event occurs when user click on submit button. So you can put your form validation against this event type.

Here is an example. Here we are calling a function validate() before submitting a the data to the web server. If validate() function returns true the form will be submitted otherwise it will not submits the data.

Example:
<html>
<head>
<script type="text/javascript">

</script>
</head>
<body>
<form method="POST" action="t.cgi" onsubmit="return validate()">
.......
<input type="submit" value="Submit" />
</form>
</body>
</html>
onmouseover and onmouseout event:
These two events will help you to create nice effects with images or even with text as well. The onmouseover event occurs when you bring your mouse over any element and the onmouseout occurs when you take your mouse out from that element.

Example:

Following example shows how a division reacts when we bring our mouse in that division:

<html>
<head>
<script type="text/javascript">

</script>
</head>
<body>
<div onmouseover="over()" onmouseout="out()">
<h2> This is inside the division </h2>
</div>
</body>
</html>

HTML 4 Standard Events
The standard HTML 4 events are listed here for your reference. Here script indicates a Javascript function to be executed agains that event.
Event Value Description
onchange script Script runs when the element changes
onsubmit script Script runs when the form is submitted
onreset script Script runs when the form is reset
onselect script Script runs when the element is selected
onblur script Script runs when the element loses focus
onfocus script Script runs when the element gets focus
onkeydown script Script runs when key is pressed
onkeypress script Script runs when key is pressed and released
onkeyup script Script runs when key is released
onclick script Script runs when a mouse click
ondblclick script Script runs when a mouse double-click
onmousedown script Script runs when mouse button is pressed
onmousemove script Script runs when mouse pointer moves
onmouseout script Script runs when mouse pointer moves out of an element
onmouseover script Script runs when mouse pointer moves over an element
onmouseup script Script runs when mouse button is released