Microblog de Roberto Carreras Plaza sobre Comunicación, RRPP, Publicidad, Marketing, Web 2.0, Redes Sociales, Social Media, Social Media PR, Social Media Marketing, Tendencias, etc. En definitiva, un gran cajón de sastre de todo aquello que me interesa: las Pincelad@s que dan forma al cuadro que es mi blog. Puedes seguirme en twitter, LinkedIn, del.icio.us, friendfeed, facebook, bitsPR, slideshare o en YouTube. Tumblr (3.0; @robercapla)http://robercapla.tumblr.com/http://creativecommons.org/licenses/by-sa/2.0/http://www.feedburner.com/fb/images/pub/fb_pwrd.gifPinceladshttp://feedburner.google.comSubscribe with My Yahoo!Subscribe with NewsGatorSubscribe with BloglinesSubscribe with NetvibesSubscribe with Google<object style="margin:0px" width="400" height="334"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediasmall052609-090526202327-phpapp01&stripped_title=social-media-1493001" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediasmall052609-090526202327-phpapp01&stripped_title=social-media-1493001" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="334"></embed></object><br/><br/>Muy buena presentación sobre Social Media<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Pincelads?a=4jasLrL_1rc:_aOwmXj-glw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Pincelads?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Pincelads/~4/4jasLrL_1rc" height="1" width="1"/>http://feedproxy.google.com/~r/Pincelads/~3/4jasLrL_1rc/137034503http://robercapla.tumblr.com/post/137034503Tue, 07 Jul 2009 13:58:53 +0200http://robercapla.tumblr.com/post/137034503<object style="margin:0px" width="400" height="334"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=social-media-relations1548&stripped_title=social-media-relations" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=social-media-relations1548&stripped_title=social-media-relations" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="334"></embed></object><br/><br/>Social Media Relations<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Pincelads?a=Do9VOxI6gs4:dOfgLsNeY9E:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Pincelads?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Pincelads/~4/Do9VOxI6gs4" height="1" width="1"/>http://feedproxy.google.com/~r/Pincelads/~3/Do9VOxI6gs4/126351085http://robercapla.tumblr.com/post/126351085Fri, 19 Jun 2009 10:38:25 +0200http://robercapla.tumblr.com/post/126351085<object type="application/x-shockwave-flash" width="400" height="225" data="http://vimeo.com/moogaloop.swf?clip_id=1301942&server=vimeo.com&fullscreen=1&show_title=1&show_byline=0&show_portrait=0&color=00ADEF"><param name="quality" value="best" /><param name="allowscriptaccess" value="always" /><param name="allowfullscreen" value="true" /><param name="scale" value="showAll" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=1301942&server=vimeo.com&fullscreen=1&show_title=1&show_byline=0&show_portrait=0&color=00ADEF" /><embed src="http://www.vimeo.com/moogaloop.swf?clip_id=1301942&server=www.vimeo.com&show_title=1&show_byline=0&show_portrait=0&color=00ADEF&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"></embed></object><br/><br/>¿Cómo se reinventa una marca? Rebranding de Swisscom, visto en <a target="_blank" href="http://strat-comm.blogspot.com/2009/05/como-se-reinventa-una-marca.html">Estrategia de Comunicación</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Pincelads?a=F32dKAx-8Fc:JcIXZG7-PXI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Pincelads?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Pincelads/~4/F32dKAx-8Fc" height="1" width="1"/>http://feedproxy.google.com/~r/Pincelads/~3/F32dKAx-8Fc/120811711http://robercapla.tumblr.com/post/120811711Wed, 10 Jun 2009 01:23:51 +0200rebrandinghttp://robercapla.tumblr.com/post/120811711<object style="margin:0px" width="400" height="334"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ponenciaroberto-090603055736-phpapp02&stripped_title=el-nuevo-paradigma-de-la-comunicacin-y-las-relaciones-pblicas" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ponenciaroberto-090603055736-phpapp02&stripped_title=el-nuevo-paradigma-de-la-comunicacin-y-las-relaciones-pblicas" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="334"></embed></object><br/><br/><p>Presentación del Curso de Comunicación 2.0 de Goodwill Comunicación.</p> <p><a target="_self" href="http://robertocarreras.es">Roberto Carreras</a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Pincelads?a=u8vIULajMaw:RCk790ETES0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Pincelads?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Pincelads/~4/u8vIULajMaw" height="1" width="1"/>http://feedproxy.google.com/~r/Pincelads/~3/u8vIULajMaw/117440105http://robercapla.tumblr.com/post/117440105Wed, 03 Jun 2009 19:35:58 +0200comunicacion 2.0pr 2.0http://robercapla.tumblr.com/post/117440105<object style="margin:0px" width="400" height="334"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediastories-4-16-090418221038-phpapp01&stripped_title=social-media-stories-1311049" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediastories-4-16-090418221038-phpapp01&stripped_title=social-media-stories-1311049" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="334"></embed></object><br/><br/><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Pincelads?a=9lExETKY5bI:fYXXg5mi4uY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Pincelads?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Pincelads/~4/9lExETKY5bI" height="1" width="1"/>http://feedproxy.google.com/~r/Pincelads/~3/9lExETKY5bI/116708124http://robercapla.tumblr.com/post/116708124Tue, 02 Jun 2009 10:32:49 +0200http://robercapla.tumblr.com/post/116708124<object style="margin:0px" width="400" height="334"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=fordseuropeansocialmediacampaignforthefiesta-090514100252-phpapp01&stripped_title=fords-european-social-media-campaign-for-the-fiesta-1435103" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=fordseuropeansocialmediacampaignforthefiesta-090514100252-phpapp01&stripped_title=fords-european-social-media-campaign-for-the-fiesta-1435103" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="334"></embed></object><br/><br/>Campaña de Ford en Social Media<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Pincelads?a=_4qVeWxxXjk:KHCq6pyNCk4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Pincelads?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Pincelads/~4/_4qVeWxxXjk" height="1" width="1"/>http://feedproxy.google.com/~r/Pincelads/~3/_4qVeWxxXjk/114915188http://robercapla.tumblr.com/post/114915188Fri, 29 May 2009 19:13:18 +0200http://robercapla.tumblr.com/post/114915188<object style="margin:0px" width="400" height="334"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=marauzgoogleceo-090521063445-phpapp02&stripped_title=google-ceo-eric-schmidt-1469178" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=marauzgoogleceo-090521063445-phpapp02&stripped_title=google-ceo-eric-schmidt-1469178" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="334"></embed></object><br/><br/>Eric Schmidt, CEO of Google, on how to run a company<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Pincelads?a=Sx-6GsxRSmE:WzGbclnrxok:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Pincelads?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Pincelads/~4/Sx-6GsxRSmE" height="1" width="1"/>http://feedproxy.google.com/~r/Pincelads/~3/Sx-6GsxRSmE/112909902http://robercapla.tumblr.com/post/112909902Mon, 25 May 2009 23:08:09 +0200googleceoeric schmidthttp://robercapla.tumblr.com/post/112909902<object style="margin:0px" width="400" height="334"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socmeroi-090303100052-phpapp01&stripped_title=social-media-roi" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socmeroi-090303100052-phpapp01&stripped_title=social-media-roi" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="334"></embed></object><br/><br/>Social Media ROI<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Pincelads?a=ObRpNspqtQs:GP7VXfMPCbc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Pincelads?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Pincelads/~4/ObRpNspqtQs" height="1" width="1"/>http://feedproxy.google.com/~r/Pincelads/~3/ObRpNspqtQs/109947548http://robercapla.tumblr.com/post/109947548Tue, 19 May 2009 13:55:13 +0200http://robercapla.tumblr.com/post/109947548<object style="margin:0px" width="400" height="334"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=identitymanagementforibmersonfacebook-090427081154-phpapp02&stripped_title=identity-management-for-ibmers-on-facebook-1350655" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=identitymanagementforibmersonfacebook-090427081154-phpapp02&stripped_title=identity-management-for-ibmers-on-facebook-1350655" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="334"></embed></object><br/><br/>Identity Management For IBMers On Facebook<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Pincelads?a=yT6TyPyoO4A:h0s3vUQidXw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Pincelads?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Pincelads/~4/yT6TyPyoO4A" height="1" width="1"/>http://feedproxy.google.com/~r/Pincelads/~3/yT6TyPyoO4A/102199755http://robercapla.tumblr.com/post/102199755Fri, 01 May 2009 10:34:54 +0200http://robercapla.tumblr.com/post/102199755<object width="400" height="336"><param name="movie" value="http://www.youtube.com/v/4woy-_3azzs&rel=0&egm=0&showinfo=0&fs=1"></param><param name="wmode" value="transparent"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/4woy-_3azzs&rel=0&egm=0&showinfo=0&fs=1" type="application/x-shockwave-flash" width="400" height="336" allowFullScreen="true" wmode="transparent"></embed></object><br/><br/>Excelente video-resumen de una muy buena campaña de Social Media<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Pincelads?a=INjMKldGmkQ:iEY4fSATHbQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Pincelads?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Pincelads/~4/INjMKldGmkQ" height="1" width="1"/>http://feedproxy.google.com/~r/Pincelads/~3/INjMKldGmkQ/98820091http://robercapla.tumblr.com/post/98820091Wed, 22 Apr 2009 09:08:22 +0200http://robercapla.tumblr.com/post/98820091<a href="http://www.pinceladaspr.es/">Pinceladas PR</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Pincelads?a=WxVa7TQvrHA:lORVJkLInbA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Pincelads?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Pincelads/~4/WxVa7TQvrHA" height="1" width="1"/>http://feedproxy.google.com/~r/Pincelads/~3/WxVa7TQvrHA/96566714http://robercapla.tumblr.com/post/96566714Wed, 15 Apr 2009 22:14:36 +0200http://robercapla.tumblr.com/post/96566714<object style="margin:0px" width="400" height="427"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayerd.swf?doc=futurodelasnotasdeprensa-090407124215-phpapp01&stripped_title=futuro-de-las-notas-de-prensa" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayerd.swf?doc=futurodelasnotasdeprensa-090407124215-phpapp01&stripped_title=futuro-de-las-notas-de-prensa" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="427"></embed></object><br/><br/>30 profesionales y expertos en Marketing, Comunicación, Internet y Social Media que analizan la situación actual y el futuro de las Notas de Prensa.<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Pincelads?a=zA3WfuEckI4:ZO1lNbbTZug:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Pincelads?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Pincelads/~4/zA3WfuEckI4" height="1" width="1"/>http://feedproxy.google.com/~r/Pincelads/~3/zA3WfuEckI4/95229829http://robercapla.tumblr.com/post/95229829Sat, 11 Apr 2009 21:37:00 +0200notas de prensanotas de prensa 2.0notas de prensa multimediafuturocomunicacomunicacion 2.0http://robercapla.tumblr.com/post/95229829<object style="margin:0px" width="400" height="334"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=the-social-media-train-catch-it-while-you-can-1221222279179610-9&stripped_title=the-social-media-train-catch-it-while-you-can-presentation-595075" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=the-social-media-train-catch-it-while-you-can-1221222279179610-9&stripped_title=the-social-media-train-catch-it-while-you-can-presentation-595075" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="334"></embed></object><br/><br/>The Social Media Train: catch it while you can<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Pincelads?a=ePR7Mc6zotY:Btvk4HPSRVE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Pincelads?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Pincelads/~4/ePR7Mc6zotY" height="1" width="1"/>http://feedproxy.google.com/~r/Pincelads/~3/ePR7Mc6zotY/91480094http://robercapla.tumblr.com/post/91480094Tue, 31 Mar 2009 08:11:39 +0200http://robercapla.tumblr.com/post/91480094<object style="margin:0px" width="400" height="334"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediatraining-090330135951-phpapp02&stripped_title=social-media-training" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediatraining-090330135951-phpapp02&stripped_title=social-media-training" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="334"></embed></object><br/><br/>Social Media Training, Tools & Techniques<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Pincelads?a=gdQAbV7tmHc:CEjsTyS4MHg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Pincelads?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Pincelads/~4/gdQAbV7tmHc" height="1" width="1"/>http://feedproxy.google.com/~r/Pincelads/~3/gdQAbV7tmHc/91479731http://robercapla.tumblr.com/post/91479731Tue, 31 Mar 2009 08:09:38 +0200http://robercapla.tumblr.com/post/91479731<object style="margin:0px" width="400" height="334"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=cdocumentsandsettingschristianpescritorioonwork27factsand20examplesaboutsocialmediamar08-090320093059-phpapp01&stripped_title=27-facts-and-20-examples-about-social-media" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=cdocumentsandsettingschristianpescritorioonwork27factsand20examplesaboutsocialmediamar08-090320093059-phpapp01&stripped_title=27-facts-and-20-examples-about-social-media" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="334"></embed></object><br/><br/>Presentación de <a href="http://cerkdti.blogspot.com/" target="_blank">Christian Palau</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Pincelads?a=CgVatcRqXSY:sjZEwxoRI4c:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Pincelads?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Pincelads/~4/CgVatcRqXSY" height="1" width="1"/>http://feedproxy.google.com/~r/Pincelads/~3/CgVatcRqXSY/89019849http://robercapla.tumblr.com/post/89019849Mon, 23 Mar 2009 13:56:56 +0100http://robercapla.tumblr.com/post/89019849<object style="margin:0px" width="400" height="334"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=social-media-congresfinal-090227062059-phpapp01&stripped_title=social-media-congres-blogging-business" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=social-media-congresfinal-090227062059-phpapp01&stripped_title=social-media-congres-blogging-business" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="334"></embed></object><br/><br/>Presentación: cómo un blog puede ayudar a tu negocio<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Pincelads?a=P9-n56fzPQ0:50xyiSxS85M:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Pincelads?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Pincelads/~4/P9-n56fzPQ0" height="1" width="1"/>http://feedproxy.google.com/~r/Pincelads/~3/P9-n56fzPQ0/82572376http://robercapla.tumblr.com/post/82572376Sun, 01 Mar 2009 19:56:55 +0100http://robercapla.tumblr.com/post/82572376<a href="http://twibs.com/">Twibs: recopilación de más de 5.000 empresas que usan twitter</a><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Pincelads?a=7Y-VOI-nJl4:R6I98pATjrg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Pincelads?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Pincelads/~4/7Y-VOI-nJl4" height="1" width="1"/>http://feedproxy.google.com/~r/Pincelads/~3/7Y-VOI-nJl4/81338390http://robercapla.tumblr.com/post/81338390Wed, 25 Feb 2009 09:38:59 +0100http://robercapla.tumblr.com/post/81338390<img src="http://4.media.tumblr.com/eObRhBMd3kcdm5l3uKFWZNnto1_400.jpg"/><br/><br/><a target="_blank" href="http://www.pr-squared.com/2009/02/evolution_of_advertising_publi.html">Evolution of Advertising & Public Relations: PR’s 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