Cloud-Based, E-mail Marketing Helps Digital Agencies Shine

SANTA CLARA, CA Pinpointe, a leading Email Marketing Vendor for mid-sized enterprises, announces immediate availability of Pinpointe Agency Edition, a multi-user, cloud-based, dedicated instance of Pinpointe’s feature rich email marketing platform that is purpose-built for digital agencies. Agency Edition includes features and enhancements that are filling an emerging gap between email marketing and marketing automation products.

Pinpointe Agency Edition delivers the benefits of a dedicated, private labeled email service that agencies can provide to customers, without having to manage email servers, feedback loops, application and web servers and deliverability issues. Pinpointe Agency Edition outpaces the competition for companies sending between 250,000 to 10 million e-mails per month.

Email Marketing for Agencies – Highlights:

• Scale: Service from 4 to 100 Hosted Customer Accounts. Agency Edition allows you to host up to 100 separate customers and send an aggregate of 250,000 to 10 Million+ emails / month.
• Dedicated, Reliable, Email Infrastructure in the Cloud. Purpose-Built Pinpointe On-Demand running dedicated instance, dedicated virtual ‘MTA’s (outbound email servers), dedicated IP addresses and dedicated login(s) for each of your customers. Includes set up and configure your SPF and DKIM records to maximize deliverability.

• Feature-Rich Email Marketing [ad URL: www.pinpointe.com]. Digital agencies can now offer their customers advanced services, including drip-marketing campaigns [Added URL], split-testing and advanced audience segmentation.

• Extended Support. Dedicated account manager and extended support [remove URL] available by e-mail, live chat, and an extensive knowledgebase.

• 100% Private Label Email Marketing. Customers and prospects only see your branding. Agency Edition is ‘private labeled’, including URLs, images, branding, email address and email servers, so your customers see your brand, not ours.

• Reputation Management. Pinpointe Agency helps manage your email reputation, setting up email feedback loops with major ISPs to manage removal from most blacklists when appropriate. Automatic alerts if email campaigns cause above average spam complaints.

What Sets Pinpointe Apart?

Many mid-market businesses and digital agencies need more than basic, low-volume email marketing features, but don’t have the budget or resources to implement complex marketing automation products.

Pinpointe’s scalable, feature-rich, Business Class email marketing system closes the gap between limited feature email marketing and marketing automation products and helps marketers deliver more quality opportunities to the sales team.

Please visit us at http://www.pinpointe.com.

Pinpointe Business-Class Email Marketing Solution Ranks High in GetApp Product Review and Marketing Growth Strategies Industry Analyst Report

SANTA CLARA, CA – Pinpointe, a leading Email Marketing Vendor for mid-sized enterprises and digital agencies, today announced continued positive evaluations of its service by independent email marketing reviews and industry analysts. Pinpointe’s features and performance comparisons show it ahead of email marketing competition, and filling an emerging gap between email marketing and marketing automation products.

Pinpointe consistently gains high marks for ease of use and advanced email marketing features often found in more expensive marketing automation solutions. Product evaluations show that companies would otherwise have to invest in expensive, complex email marketing to get the advanced features available in Pinpointe.

GetApp, a leading business software app store and independent reviews site, notes that Pinpointe helps facilitate building contacts through the use of its analytics, split- testing, and newsletter features, which help get email campaign results. The complete Pinpointe email marketing review is available at http://www.getapp.com/pinpointe-on-demand-email-marketing-application.

“Overall, Pinpointe is an enterprise level marketing tool that can quickly automate and simplify the work through a simple platform and WYSIWYG editor, it lowers administration time for companies, thereby reducing costs and increasing ROI.” – GetApp Analyst Review

Analyst Firm Gives Pinpointe Top Marks

Marketing Growth Strategies’ analyst Dan Freeman, reports on the growing email marketing landscape and outlines considerations for choosing the right email marketing vendor. Highlights include:

• Over 77% of the population say email is their top used application of the Internet.
• 90% of Internet users between 18 and 72 report email activity above searches.
• 74% of adults prefer email for business communication.

“Mid-sized companies who want email marketing features that go beyond the basics, including drip marketing, advanced segmentation and behavioral targeting should consider Pinpointe”.  Download the full email marketing evaluation – Marketing Growth Strategies.

What Sets Pinpointe Apart?

Many mid-market businesses and digital agencies need more than basic, low-volume email marketing features, but don’t have the budget or resources to implement complex marketing automation products.

Pinpointe’s scalable, feature-rich, Business Class email marketing system closes the gap between limited feature email marketing and marketing automation products and helps marketers deliver more quality opportunities to the sales team.

Please visit us at http://www.pinpointe.com.

First National Capital Corporation Chooses Pinpointe Business Email Service Over Automated Marketing for Best Features and ROI

SANTA CLARA, CA — Pinpointe, a leading Email Marketing Vendor for mid-sized enterprises, announced that its customer, First National Capital Corporation (FNCC), a California-based firm providing project finance and equipment leasing services to businesses across industries, chose its service to replace its automated marketing vendor, Eloqua. After a review of business email marketing services, FNCC found Pinpointe’s features and support ahead of competitors.

Pinpointe’s extended features help companies like FNCC fill a gap between email marketing and marketing automation products.

“We are very pleased with our choice and the ROI—Pinpointe has delivered over $2M to the bottom line,” said Michael Curtis, vice president of sales and marketing, FNCC. “Creating an email campaign with Pinpointe is easy and doesn’t require coding knowledge. It’s a great partner and support for B2B email marketing.”

Case Study Details
Pinpointe worked closely with FNCC to deliver customized emails using the unique “on behalf of” feature, sending email campaigns for each of 20 regional sales representatives:
• Emails were sent from a central office, to accounts and contacts for each sales rep.
• The representative’s email address is used for the send-from and reply-to (instead of using a “general sales@” or “marketing@” email address). Prospects reply directly to their sales rep.
• Dynamic fields are used in the email body to personalize the email.
• Using Pinpointe, FNCC closely tracks each email campaign, marketing budgets and lead sources to determine the effective ROI for their email budget.
• All email marketing efforts, including campaign creation within Pinpointe, scheduling, sending and tracking emails on behalf of the US sales team and ROI analysis are performed by one person on a part time basis.

Results: $2M Profit on $16K Campaign
FNCC spent $69,000 for Eloqua in the previous year, and just $16,000 for Pinpointe on the campaign that resulted in success.
• 450 New Opportunities
• 40 Letters of Intent
• 16 Funded Deals
• $70.3M in Funded Revenue
• $2M Gross Margin

What Sets Pinpointe Apart?
Pinpointe solves the unique needs of mid-market, B2B, and digital agencies with scalable, feature-rich, cloud-based email marketing. Pinpointe’s “Business Class” email marketing vendor closes the emerging gap between email marketing and marketing automation needs.

Mid-sized enterprises and digital agencies require advanced email marketing features not available in many email marketing products. Customers are faced with the prospect of upgrading to a more expensive, complex marketing automation solution. Pinpointe’s intuitive user interface and advanced capabilities, including segmentation and “send on behalf of” features, plus optional multi-user login options, fill the void.

About Pinpointe
Pinpointe’s affordable, cloud-based email marketing platform empowers B2B marketers to target and personalize their email communications based on their prospect’s actions and previous responses. Pinpointe’s email marketing helps marketers stay in touch with their prospects and deliver more quality opportunities to the sales team. Please visit us at http://www.pinpointe.com.

SANTA CLARA, CA – Pinpointe On-Demand, a leading Email Marketing Vendor for mid-sized enterprises and digital agencies, today announced that a series of independent email marketing reviews demonstrating that Pinpointe’s service, features and support are ahead of its competitors’. Pinpointe’s extended features help the company fill an emerging gap between email marketing and marketing automation products.

Pinpointe consistently gains high marks for ease of use and advanced email marketing features that are often found in more expensive marketing automation solutions. Companies have to invest in expensive, and complex email marketing to get the advanced features in Pinpointe.

www.FeedmyApp.com Review

FeedMyApp, a leading product review site, notes that Pinpointe’s feature rich interface including email list segmentation and split test capabilities, help get email campaign results. Calling the Email Marketing Tips on each page “a nice touch,” the review commends the extensive support resources including a 200 Page User Manual.

• Conclusion: “If you are sick and tired of looking for a good business email marketing solution with affordable prices, you need to try Pinpointe. They are a step above the rest of the email marketing vendors.”
  
• The full Pinpointe email marketing review is available on www.FeedMyApp.com

www.Email-Marketing-Options.com awards Pinpointe 5 of 5 Stars:

Email-marketing-options just completed its “apples to apples” comparison of the top providers of email marketing software, where Pinpointe again earned 5 Star ratings:

• Email Creation: 5 out of 5 stars : “Pinpointe offers unlimited image hosting space, WYSIWYG interface, split-test and segmentation, which is much more than our Industry Benchmark of 5 to 10 MB.”
• Customer Support: 5 out of 5: “We found Pinpointe’s customer support to be very helpful with no wait time.” Support via phone, 24/7 email, live chat, FAQ and video tutorial.
• Conclusion: “Pinpointe is a great option for customers who need business-class email marketing features and services.” Read the full email marketing review.

The recent email marketing reviews reinforce conclusions from previous reviewers, including a 4.5 / 5.0 Star rating in an email marketing review from software shortlist.

What Sets Pinpointe Apart?

Pinpointe solves the unique needs of mid-market, B2B, and digital agencies with scalable, feature-rich, cloud-based email marketing. Pinpointe’s “Business Class” email marketing vendor closes the emerging gap between email marketing and marketing automation needs.

Mid-sized enterprises and digital agencies require advanced email marketing features not available in many email marketing products. Customers are faced with the prospect of upgrading to a more expensive, complex marketing automation solution. Pinpointe’s intuitive user interface and advanced capabilities, including segmentation and “send on behalf of” features, plus optional multi-user login options, fill the void.

About Pinpointe

Pinpointe’s affordable, cloud-based email marketing platform empowers B2B marketers to target and personalize their email communications based on their prospect’s actions and previous responses. Pinpointe’s email marketing helps marketers stay in touch with their prospects and deliver more quality opportunities to the sales team. Please visit us at http://www.pinpointe.com.

Find Us:

LinkedIn.com/Company/Pinpointe | twitter.com/Pinpointe | facebook.com/Pinpointe | slideshare.net/Pinpointe | RSS

This webinar is geared toward helping you improve email response rates.  We’ll explain, in detail, how a network-based email spam filter operates, so you can better understand why your otherwise good email may not always be making it to your recipients’ inboxes.

This webinar is more technical than our previous webinars – so please PASS ALONG THE INVITE TO YOUR IT TEAM. We’ll help you understand all the places where your email can get tripped up before finally hitting the recipient’s inbox.  Topics include:

• How current Enterprise Email Filters work
• Tracking an Email from send to delivery: possible pitfalls along the way
• Designing for the Inbox

Not the right person in your company?  Please forward to this invitation to co-workers and colleagues.

Watch  Now >>

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www.twitter.com/pinpointe |  www.pinpointe.com/blog |  www.facebook.com/Pinpointe |  www.feedburner.com/pinpointe |  B2B Email Marketing

Cloud-Based E-mail Marketing System Suited for High-Volume B2B Companies

SANTA CLARA, Calif. – March 15, 2011 – Pinpointe a leading Email Service Provider for mid-sized business-to-business (B2B) enterprises and digital agencies, today announced immediate availability of Pinpointe Enterprise Edition. Pinpointe Enterprise Edition is a multi-user, cloud-based, dedicated version of Pinpointe’s feature-rich e-mail marketing platform, suited for enterprises and digital agencies sending from 250,000 to 20 million e-mails per month.

Pinpointe Enterprise Edition Highlights:

• Up to 250 separate user logins. Customers can set full access control and role-based permissions for each login ID. For example, a customer might define a “List Manager” role that limits access to view and manage lists. Or, a “Campaign Manager” role might be defined for another user login, with access limited to creating and sending e-mail campaigns.
• Cloud-based e-mail marketing. Each Enterprise customer gets dedicated, end-to-end physical and virtual server(s) and software. Other web-based e-mail solutions share the application, servers, outbound e-mail servers, and IP addresses among multiple customers.
• Extended support is available by phone, e-mail, live chat, and an extensive knowledgebase.
• Scale. Agencies and Enterprises can send 250,000 to 20 million e-mail messages per month.

Pinpointe Enterprise Edition features can be found at www.pinpointe.com/products/enterprise-edition

What Sets Pinpointe Apart?

Mid-size B2B enterprises often require multiple user logins with role-based flexibility to define special roles with limited access for each user login, dedicated vs. shared infrastructure, and higher e-mail sending volume.

Pinpointe is the only vendor to address the unique needs of mid-market, B2B, and digital agencies with scalable, feature-rich, cloud-based e-mail marketing.

By comparison, many e-mail marketing companies – including Constant Contact, Benchmark Email, and Vertical Response – only service Small/Medium Business (SMB) customers who need a single login, fewer features, and low e-mail campaign volume. A handful of vendors including Exact Target and Responsys provide higher cost / high volume products exclusively for large enterprises.

Pricing and Availability

Pinpointe Enterprise Edition is available for immediate delivery. Pricing is based on number of user logins and e-mail volume. User logins are $15 to $25 per seat per month; e-mail pricing is $0.15 cents/e-mail to $0.50 cents per e-mail, based on volume.  More information on Email Marketing prices.

“Our business is up 180 percent over last year thanks to our continued focus on the unique needs of B2B marketers,” said Craig Stouffer of Pinpointe. “With the availability of Enterprise Edition, Pinpointe now delivers the broadest spectrum of cloud-based e-mail marketing options designed specifically for B2B enterprises and digital agencies sending up to 20 million emails per month.”

Customer Reference

“Pinpointe’s Enterprise edition has all the features we need,” said Michael Carden, general manager at Sonar6, a leading cloud-based human resources company. “Pinpointe is straightforward to use and customer service and support have been exceptional.”

About Pinpointe

Pinpointe’s affordable, cloud-based email marketing platform empowers B2B marketers to target and personalize their email communications based on their prospects actions and previous responses. Pinpointe’s email marketing helps marketers stay in touch with their prospects and deliver more quality opportunities to the sales team. Please visit us at http://www.pinpointe.com, or on Twitter at http://www.twitter.com/pinpointe.

Download the slides or view the on-demand email marketing webinar, where we cover:

The on-demand version of this event, along with event slides and an detailed Q and A summary paper, can be downloaded at no charge, here:

www.pinpointe.com/blog/webinar-writing-tips-to-improve-email-responses

(click above to view posting with on-demand version and slides)

• Update on CAN-SPAM Requirements
• Designing for the inbox: think “Above the Fold”
• Email Delivery: 21 DO’s and DON’Ts

The on-demand version of this event, along with event slides and an detailed Q and A summary paper, can be downloaded at no charge, here:

http://www.pinpointe.com/resources/webinar-email-marketing-tips

(click above to view posting with on-demand version and slides)

“Pinpointe’s Email Marketing System … has broken away from the bulk, consumer-oriented email crowd by focusing on the unique needs of business to business (B2B) email marketing automation,” said Mike Eltzroth, Vice President of TopTenReviews.

Top Marks for Features, Email Campaign Creation and Reporting

TopTenReview’s Managing Editor, Leslie Meredith added: “Customers can use Pinpointe’s HTML Email editor to create gorgeous HTML emails quickly… Importing lists was also quick and painless, and we liked the fact that we could add custom fields and could track and select email recipients based on behavioral information such as links clicked, email forwards and much more.”

To help ensure optimal email delivery,  Pinpointe’s SPAM checker provides a score and feedback on required modifications to improve the email content. By fine tuning the content of each email, customers can minimize the likelihood that their legitimate, B2B email will get incorrectly caught in a SPAM filter or delivered to the ‘spam’ folder.

Pinpointe’s campaign previewer ensures that emails will display properly in leading email clients before sending. Email clients like Outlook 2007 for example, provide limited support for ‘CSS Styles’ – which are commonly used when designing HTML code.  The Campaign Previewer shows how the email will be displayed, and provides specific feedback so customers know what needs to be corrected in their email in order to display properly.

Other standout features include:

• Seamless integration with Google Analytics
• Behavioral Targeting — sending campaigns based on previous results
• Detailed, easy-to-understand Reporting

According to TopTenReviews: “Pinpointe has every feature we were looking for. This service can help you create forms, supports email footers, create plain text and HTML email versions and much more. It also has free image hosting with an unlimited amount of storage. They also offer a wide variety of easily editable templates and you can paste in content directly from Microsoft Word, FrontPage or any other HTML editor like Adobe DreamWeaver.”

Pinpointe Help / Support

Support is provided via email with 2-4 hour turn around, and via live chat. Corporate accounts include phone support and a dedicated account representative. Pinpointe also provides volumes of useful information online and with the service through FAQs, a blog, webinars, White Papers and more. They also conduct an online, step-by-step, personal tutorial for all their new clients.

Pinpointe Addressing Mid-Market B2B Marketing Needs

Pinpointe’s email marketing platform empowers thousands of B2B marketers to target and personalize their email communications based on prospects’ response to previous email campaigns. Marketers can stay in touch with their prospects and deliver more quality opportunities to the sales team. Pinpointe’s account consultants provide expertise and advice to help customers improve net response rates, often increasing measurable results by over 100%.

Pinpointe’s Email Marketing Tips n Tricks newsletter provides Tips, best practices and case study examples for online marketing. Visit Pinpointe’s sit to sign up.

Twitter. Follow our daily e-marketing tips posted on twitter at: www.twitter.com/pinpointe.

Email Blog. 2-4 times a week we post in-depth tips on e-marketing at: www.pinpointe.com/blog

Webinars. Pinpointe’s monthly educational webinars and e-marketing tips are free. Marketers who would like to receive an invitation to future Webinars can sign up at: http://www.pinpointe.com/about/subscribe-to-pinpointe-tips

Pinpointe RSS: http://www.pinpointe.com/blog/feed

SANTA CLARA, Calif. – July 26, 2010 – Pinpointe, a feature-rich, email marketing service for businesses and Enterprises, today announced availability of its latest On-Demand system to help business marketers squeeze better results from their email marketing programs. Pinpointe On-Demand, already one the most robust and feature-rich email marketing systems, now includes the following enhancements at the same all-inclusive price points:

Drag and Drop Surveys.Pinpointe now includes easy-to-use, drag and drop survey builder, so business marketers can easily create, manage, send and measure unlimited surveys and online questionnaires to increase customer engagement. Unlike other ESPs like iContact or Vertical Response that charge extra, Pinpointe Surveys are free, so business marketers can develop and collect unlimited results without paying extra.

Dynamic Content Insertion.Extending Pinpointe’s flexible personalization and customization features, Pinpointe’s dynamic content allows customers to dynamically insert entire blocks in an email design – including the html, images and content, based on a field value. For example a campaign might include a special product offer where the offer, image and description change based on whether the recipient is an existing customer or a prospect.

Enhanced Customer Service.Pinpointe has extended its responsive customer service and now includes Live Chat Support for all customers. All customers can also request a free live training session at no charge. Enterprise customers will have a dedicated representative and phone support.

Facts-at-a-Glance

• Pinpointe On-Demand business email marketing adds marketing automation features to help email marketers personalize campaigns and gain insights through drag-and-drop surveys
• Pinpointe Offers low, all inclusive price and enhanced support for which competitors like Constant Contact, vertical Response and iContact, charge extra
• Pinpointe Addresses B2B business needs like Exact Target and SilverPOP, but at a much lower price/cost point and with a month-to-month service instead of an annual contract lock-in.

Standout 3.0 Features

• Free, unlimited Drag-and-Drop surveys/questionnaires
• Dynamic content – business customers can now take personalization to a whole new level and vary email content based on custom field values
• Enhanced support – live chat is available for all customers.
• Free live/online training session with a service representative for all customers
• Dedicated phone support for Pinpointe Enterprise customers
• Same low all inclusive price

Customer Quote

“As a Salesforce.com partner, we need robust email marketing features so we can personalize, customize and target our email campaigns for optimal results. Pinpointe’s custom fields and new dynamic content features have allowed us to personalize our email campaigns in ways that were not possible with other email system we considered,” said Curtis Christainsen of EnsembleCRM, a Pinpointe Customer. “Plus we can now gain direct feedback from customers using Pinpointe’s drag-and-drop surveys.”

Additional Pinpointe Email Marketing Resources

• New Email Marketing Features Fact Sheet
• Email Marketing Video
• Business Email Products
• Email Marketing Pricing
• Email Resources

About Pinpointe

Pinpointe, a leading marketing service for B2B customers, delivers affordable, feature-rich on-demand (SaaS) email marketing for mid size companies and Enterprises. Pinpointe On-Demand empowers business marketers to increase customer engagement through powerful personalization, customization and prospect targeting, based on each prospects’ dynamic profile and behavior. Pinpointe is available as a monthly service – long term contracts are never required. Please visit us at Pinpointe [www.pinpointe.com], or on Twitter. [www.twitter.com/pinpointe]

Contact Info:

Lori Bertelli
Bertelli Group Public Relations for Pinpointe
916.216.2968
lbertelli@bertelligroup.com