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Nikon Metrology, Inc. offers the most complete and innovative metrology product portfolio, including state-of-the-art vision measuring instruments complemented with optical and mechanical 3D metrology solutions. These reliable and innovative metrology solutions respond to the advanced inspection requirements of manufacturers active in aerospace, electronics, automotive, medical, consumer and other industries. Systems are available in both fixed and portable configurations, equipped with a single or multiple sensors.

Case Study Highlights

NMI required an email marketing solution that had an easy-to-use interface yet offered a full range of features so that the company could effectively create, send and track their email responses and manage their email database.

“Pinpointe’s user interface is logical and well organized, so the product is easy to use and the initial learning curve was simple,” said Cali Schwartzly of Nikon.

Exceptional customer service was also a top selection criterion and Pinpointe’s support team has been very responsive.  “When we have a problem, we can initiate a live chat session or use Pinpointe’s email support.  They answer email tickets quickly (within 2 hours) and email support has been available from morning until late in the evening,” Cali added.

Why Pinpointe?
With Pinpointe, NMI can track inbound inquiries that come in to NMI’s website following an email campaign, and track leads that come in from the website and are analyzed using Google Analytics.

According to Cali: “Since moving to Pinpointe average open rates have increased significantly by almost 5% each year.  People see an email from Nikon and are more apt to open it. We now receive a lower rate of unsubscribed contacts than we previously experienced.”

Pinpointe’s service has been extremely reliable.  As a result of Pinpointe’s world-class data center facilities in Silicon Valley, CA, Pinpointe has achieved exceptional service uptime for NMI.  With Pinpointe, NMI is now able to perform in-depth reporting and tracking, including:

• Analyze website traffic generated via Pinpointe in Google Analytics.
• Track the number of opens, link clicks, unsubscribed contacts and bounces in order to better analyze statistical data on prospects
• Track how many emails go out per month to a certain number of contacts
• Perform closed loop analytics to measure and assess the effectiveness of email efforts.

What Sets Pinpointe Apart?

Pinpointe solves the unique needs of mid-market, B2B, and digital agencies with scalable, feature-rich, cloud-based email marketing. Pinpointe, a “Business Class” email-marketing vendor, closes the emerging gap between email marketing and marketing automation needs.

Mid-sized enterprises and digital agencies require advanced email marketing features not available in many email-marketing products. Customers are faced with the prospect of upgrading to a more expensive, complex marketing automation solution. Pinpointe’s intuitive user interface and advanced capabilities, including segmentation and “send on behalf of” features, plus optional multi-user login options, fill the void.

Businesses and digital agencies can sign up for a free trial account at www.pinpointe.com/free-trial.

SANTA CLARA, CA — Pinpointe, a leading Cloud-Based Email Marketing Vendor for mid-sized enterprises, announced that Trade Show Internet has integrated Pinpointe into LeadCatalyst – an iPad application for managing lead capture at trade shows and events. The resulting application delivers robust, email marketing functionality and prospect tracking in the full-featured trade show management iPad application. Trade Show Internet evaluated many email-marketing vendors and selected Pinpointe based on Pinpointe’s excellent service, support, and the simplicity of application integration.

Trade Show Internet’s flagship iPad application, ‘LeadCatalyst’, changes prospect management and lead capture at trade shows and events. LeadCatalyst gives exhibitors the ability to function “off the grid” at events by avoiding the in-house Internet service and the one-size-fits-all lead retrieval scanner – at a cost savings of up to 40%.

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Bringing Cloud-Based Email to Trade Show Management

LeadCatalyst transparently ties to Pinpointe’s cloud-based email marketing platform from the trade show floor to automate the entire lead capture and follow up process for trade show prospects.

iPad based questionnaires are produced using Pinpointe’s web-based surveys and results are captured directly and stored in the ‘Pinpointe cloud’ for easy access and reporting. All captured leads are also pushed directly to Pinpointe. LeadCatalyst uses Pinpointe’s email autoresponders to manage drip-marketing email campaigns and trigger an immediate thank-you message to each captured lead. A follow on sequence of targeted email campaigns can also be customized and set up to automatically send, further accelerating the movement of qualified leads through the sales funnel to convert into customers.

The post-show LeadCatalyst report includes all of the contact and survey data collected, along with behavioral qualifiers showing which prospects opened each email campaign and clicked on specific links. The advanced reporting features allow sales teams to focus their efforts on contacting the qualified leads that are actively engaged.

In addition to the LeadCatalyst application, Trade Show Internet uses Pinpointe to invite prospective customers to events where they are exhibiting and to create, send and track email campaigns after each event to maximize engagement with prospects. With Pinpointe, Trade Show Internet can easily report on recipients who open each campaign and click on specific links, so the sales team can prioritize follow up efforts.

Pinpointe Service and Reliability

“Pinpointe provides a robust, professional platform that serves as the back-end engine to drive our LeadCatalyst solution. Pinpointe’s professionally managed data center and world class customer support enable us to process thousands of lead sign-ups and email autoresponders on behalf of our clients with 99.99% up-time,” said Ian Framson, Trade Show Internet’s CEO.

“Trade Show Internet was also able to easily integrate our application with Pinpointe and take advantage of Pinpointe’s auto-responders, web forms and survey features to function as our application ‘back-end’. In the future we look forward to adding more features, tracking and application flexibility to LeadCatalyst by taking advantage of Pinpointe’s extensive API.” He added.

What Sets Pinpointe Apart?

Pinpointe solves the unique needs of mid-market, B2B, and digital agencies with scalable, feature-rich, cloud-based email marketing. Pinpointe’s “Business Class” email marketing vendor closes the emerging gap between email marketing and marketing automation needs.

Mid-sized enterprises and digital agencies require advanced email marketing features not available in many email marketing products. Customers are faced with the prospect of upgrading to a more expensive, complex marketing automation solution. Pinpointe’s intuitive user interface and advanced capabilities, including segmentation and “send on behalf of” features, plus optional multi-user login options, fill the void.

About Pinpointe

Pinpointe’s affordable, cloud-based email marketing platform empowers B2B marketers to target and personalize their email communications based on their prospect’s actions and previous responses. Pinpointe’s email marketing helps marketers stay in touch with their prospects and deliver more quality opportunities to the sales team.

Pinpointe’s Email Marketing Newsletter provides tips, best practices and case study examples for online marketing. Subscribe to Pinpointe Email Marketing Tips.

Cloud Email Marketing Vendor Succeeds with Mid-Market Businesses and Enterprises

Santa Clara, California – Pinpointe, a leading Email Marketing Vendor for mid-sized enterprises and digital agencies sending permission-based email communications, today announced that it completed its most successful yearly results for 2011. The privately held, Silicon Valley company increased its customer base by more than 60% and achieved new record revenues each quarter in 2011.

In it’s most recent quarter, 16% of Pinpointe's new customers are automating their email campaigns for the first time, while the balance of new customers migrated from a wide range of current email marketing solutions including Vertical Response, Constant Contact and iContact, MailChimp and ExactTarget.

The top reasons for migrating to Pinpointe are Pinpointe's extended features and the Company's responsive technical support. Pinpointe signed new customers across multiple industry verticals, including Software / Technology, Non-Profit, Healthcare, Professional Services and the Medical industries. The company's continued success reaffirms that companies will continue to allocate budget for products like Pinpointe's that have a demonstratable and measurable return on investment.

Top Annual Achievements – 2011:

• Increased Customer base by 62%
• Released Pinpointe Enterprise Edition – Cloud-Based Email for mid-tier Enterprises sending 500k ~ 10 million emails / month
• Released Pinpointe Agency Edition –Private Labeled, Cloud-Based Email for Digital Agencies
• Delivered Integration with Salesforce.com – Allows customers to synchronize their contacts from salesforce.com into Pinpointe.
• Earned several Email Marketing Awards

Email Marketing – Industry Recognition

The company continued positive evaluations of its service by independent email marketing reviews and industry analysts. Pinpointe’s features and performance comparisons show the product offering to be more full-featured than competitors, while uniquely filling the growing gap between email marketing and marketing automation products.

In 2011, Pinpointe achieved top recognition, including:

• Top Email Marketing Vendor (TopSEOS)
• Email Marketing – Excellence Award (TopTENReviews)
• 4.5 of 5 Stars – (GetApp)

Pinpointe Helps Customers Improve Results

Pinpointe consistently gains high marks for quality customer support, ease of use and advanced email marketing features often not available in other email marketing products.

Pinpointe's integrated SPAM score checking tool helps companies test their campaigns for Spam-Assassin SPAM score, while the campaign previewer ensures that marketers can preview their campaigns in each of the leading email clients to ensure they will display properly, before sending.

Pinpointe’s email autoresponders (also known as drip marketing), help customers magnify their email campaign results

Pinpointe offers a monthly series of free, instructional Webinars that educate their customers and prospects on marketing best practices, techniques and approaches to improve marketing results.

Pinpointe Solving Mid-Market Business Marketing Needs

Pinpointe solves the unique needs of mid-market Business and digital agencies with scalable, feature-rich, cloud-based email marketing. Pinpointe’s “Business Class” email marketing solution closes the emerging gap between email marketing and marketing automation needs while also scaling to support the email volume and cloud-based resource requirements of mid-tier businesses sending from 25,000 – 5 million or more emails / month.

Mid-sized enterprises and digital agencies require advanced email marketing features not available in many email marketing products. Customers are faced with the prospect of upgrading to a more expensive and sometimes, complex marketing automation solution. Pinpointe’s intuitive user interface and advanced capabilities, including segmentation and “send on behalf of” features, plus optional multi-user login options, fill the void. In contrast, many other email marketing services are designed for small businesses and individuals with smaller lists, lower sending requirements and less sophisticated feature requirements.

With Pinpointe's behavioral targeting and personalization, marketers can target prospects based on their actual activities and responses. Integration with Google Analytics allows customers to directly analyze website traffic generated as a result of their email campaigns.

About Pinpointe

Pinpointe’s affordable, cloud-based email marketing platform empowers B2B marketers to target and personalize their email communications based on their prospect’s actions and previous responses. Pinpointe’s email marketing helps marketers stay in touch with their prospects and deliver more quality opportunities to the sales team.

Pinpointe's Email Marketing Newsletter provides tips, best practices and case study examples for online marketing. Subscribe to Pinpointe Email Marketing Tips.

First National Capital Corporation Chooses Pinpointe Business Email Service Over Automated Marketing for Best Features and ROI

SANTA CLARA, CA — Pinpointe, a leading Email Marketing Vendor for mid-sized enterprises, announced that its customer, First National Capital Corporation (FNCC), a California-based firm providing project finance and equipment leasing services to businesses across industries, chose its service to replace its automated marketing vendor, Eloqua. After a review of business email marketing services, FNCC found Pinpointe’s features and support ahead of competitors.

Pinpointe’s extended features help companies like FNCC fill a gap between email marketing and marketing automation products.

“We are very pleased with our choice and the ROI—Pinpointe has delivered over $2M to the bottom line,” said Michael Curtis, vice president of sales and marketing, FNCC. “Creating an email campaign with Pinpointe is easy and doesn’t require coding knowledge. It’s a great partner and support for B2B email marketing.”

Case Study Details
Pinpointe worked closely with FNCC to deliver customized emails using the unique “on behalf of” feature, sending email campaigns for each of 20 regional sales representatives:
• Emails were sent from a central office, to accounts and contacts for each sales rep.
• The representative’s email address is used for the send-from and reply-to (instead of using a “general sales@” or “marketing@” email address). Prospects reply directly to their sales rep.
• Dynamic fields are used in the email body to personalize the email.
• Using Pinpointe, FNCC closely tracks each email campaign, marketing budgets and lead sources to determine the effective ROI for their email budget.
• All email marketing efforts, including campaign creation within Pinpointe, scheduling, sending and tracking emails on behalf of the US sales team and ROI analysis are performed by one person on a part time basis.

Results: $2M Profit on $16K Campaign
FNCC spent $69,000 for Eloqua in the previous year, and just $16,000 for Pinpointe on the campaign that resulted in success.
• 450 New Opportunities
• 40 Letters of Intent
• 16 Funded Deals
• $70.3M in Funded Revenue
• $2M Gross Margin

What Sets Pinpointe Apart?
Pinpointe solves the unique needs of mid-market, B2B, and digital agencies with scalable, feature-rich, cloud-based email marketing. Pinpointe’s “Business Class” email marketing vendor closes the emerging gap between email marketing and marketing automation needs.

Mid-sized enterprises and digital agencies require advanced email marketing features not available in many email marketing products. Customers are faced with the prospect of upgrading to a more expensive, complex marketing automation solution. Pinpointe’s intuitive user interface and advanced capabilities, including segmentation and “send on behalf of” features, plus optional multi-user login options, fill the void.

About Pinpointe
Pinpointe’s affordable, cloud-based email marketing platform empowers B2B marketers to target and personalize their email communications based on their prospect’s actions and previous responses. Pinpointe’s email marketing helps marketers stay in touch with their prospects and deliver more quality opportunities to the sales team. Please visit us at http://www.pinpointe.com.

Cloud-Based, E-mail Marketing Helps Digital Agencies Shine

SANTA CLARA, CA Pinpointe, a leading Email Marketing Vendor for mid-sized enterprises, announces immediate availability of Pinpointe Agency Edition, a multi-user, cloud-based, dedicated instance of Pinpointe’s feature rich email marketing platform that is purpose-built for digital agencies. Agency Edition includes features and enhancements that are filling an emerging gap between email marketing and marketing automation products.

Pinpointe Agency Edition delivers the benefits of a dedicated, private labeled email service that agencies can provide to customers, without having to manage email servers, feedback loops, application and web servers and deliverability issues. Pinpointe Agency Edition outpaces the competition for companies sending between 250,000 to 10 million e-mails per month.

Email Marketing for Agencies – Highlights:

• Scale: Service from 4 to 100 Hosted Customer Accounts. Agency Edition allows you to host up to 100 separate customers and send an aggregate of 250,000 to 10 Million+ emails / month.
• Dedicated, Reliable, Email Infrastructure in the Cloud. Purpose-Built Pinpointe On-Demand running dedicated instance, dedicated virtual ‘MTA’s (outbound email servers), dedicated IP addresses and dedicated login(s) for each of your customers. Includes set up and configure your SPF and DKIM records to maximize deliverability.

• Feature-Rich Email Marketing [ad URL: www.pinpointe.com]. Digital agencies can now offer their customers advanced services, including drip-marketing campaigns [Added URL], split-testing and advanced audience segmentation.

• Extended Support. Dedicated account manager and extended support [remove URL] available by e-mail, live chat, and an extensive knowledgebase.

• 100% Private Label Email Marketing. Customers and prospects only see your branding. Agency Edition is ‘private labeled’, including URLs, images, branding, email address and email servers, so your customers see your brand, not ours.

• Reputation Management. Pinpointe Agency helps manage your email reputation, setting up email feedback loops with major ISPs to manage removal from most blacklists when appropriate. Automatic alerts if email campaigns cause above average spam complaints.

What Sets Pinpointe Apart?

Many mid-market businesses and digital agencies need more than basic, low-volume email marketing features, but don’t have the budget or resources to implement complex marketing automation products.

Pinpointe’s scalable, feature-rich, Business Class email marketing system closes the gap between limited feature email marketing and marketing automation products and helps marketers deliver more quality opportunities to the sales team.

Please visit us at http://www.pinpointe.com.

Pinpointe Business-Class Email Marketing Solution Ranks High in GetApp Product Review and Marketing Growth Strategies Industry Analyst Report

SANTA CLARA, CA – Pinpointe, a leading Email Marketing Vendor for mid-sized enterprises and digital agencies, today announced continued positive evaluations of its service by independent email marketing reviews and industry analysts. Pinpointe’s features and performance comparisons show it ahead of email marketing competition, and filling an emerging gap between email marketing and marketing automation products.

Pinpointe consistently gains high marks for ease of use and advanced email marketing features often found in more expensive marketing automation solutions. Product evaluations show that companies would otherwise have to invest in expensive, complex email marketing to get the advanced features available in Pinpointe.

GetApp, a leading business software app store and independent reviews site, notes that Pinpointe helps facilitate building contacts through the use of its analytics, split- testing, and newsletter features, which help get email campaign results. The complete Pinpointe email marketing review is available at http://www.getapp.com/pinpointe-on-demand-email-marketing-application.

“Overall, Pinpointe is an enterprise level marketing tool that can quickly automate and simplify the work through a simple platform and WYSIWYG editor, it lowers administration time for companies, thereby reducing costs and increasing ROI.” – GetApp Analyst Review

Analyst Firm Gives Pinpointe Top Marks

Marketing Growth Strategies’ analyst Dan Freeman, reports on the growing email marketing landscape and outlines considerations for choosing the right email marketing vendor. Highlights include:

• Over 77% of the population say email is their top used application of the Internet.
• 90% of Internet users between 18 and 72 report email activity above searches.
• 74% of adults prefer email for business communication.

“Mid-sized companies who want email marketing features that go beyond the basics, including drip marketing, advanced segmentation and behavioral targeting should consider Pinpointe”. Download the full email marketing evaluation – Marketing Growth Strategies.

What Sets Pinpointe Apart?

Many mid-market businesses and digital agencies need more than basic, low-volume email marketing features, but don’t have the budget or resources to implement complex marketing automation products.

Pinpointe’s scalable, feature-rich, Business Class email marketing system closes the gap between limited feature email marketing and marketing automation products and helps marketers deliver more quality opportunities to the sales team.

Please visit us at http://www.pinpointe.com.

SANTA CLARA, CA – Pinpointe On-Demand, a leading Email Marketing Vendor for mid-sized enterprises and digital agencies, today announced that a series of independent email marketing reviews demonstrating that Pinpointe’s service, features and support are ahead of its competitors’. Pinpointe’s extended features help the company fill an emerging gap between email marketing and marketing automation products.

Pinpointe consistently gains high marks for ease of use and advanced email marketing features that are often found in more expensive marketing automation solutions. Companies have to invest in expensive, and complex email marketing to get the advanced features in Pinpointe.

www.FeedmyApp.com Review

FeedMyApp, a leading product review site, notes that Pinpointe’s feature rich interface including email list segmentation and split test capabilities, help get email campaign results. Calling the Email Marketing Tips on each page “a nice touch,” the review commends the extensive support resources including a 200 Page User Manual.

• Conclusion: “If you are sick and tired of looking for a good business email marketing solution with affordable prices, you need to try Pinpointe. They are a step above the rest of the email marketing vendors.”
• The full Pinpointe email marketing review is available on www.FeedMyApp.com

www.Email-Marketing-Options.com awards Pinpointe 5 of 5 Stars:

Email-marketing-options just completed its “apples to apples” comparison of the top providers of email marketing software, where Pinpointe again earned 5 Star ratings:

• Email Creation: 5 out of 5 stars : “Pinpointe offers unlimited image hosting space, WYSIWYG interface, split-test and segmentation, which is much more than our Industry Benchmark of 5 to 10 MB.”
• Customer Support: 5 out of 5: “We found Pinpointe’s customer support to be very helpful with no wait time.” Support via phone, 24/7 email, live chat, FAQ and video tutorial.
• Conclusion: “Pinpointe is a great option for customers who need business-class email marketing features and services.” Read the full email marketing review.

The recent email marketing reviews reinforce conclusions from previous reviewers, including a 4.5 / 5.0 Star rating in an email marketing review from software shortlist.

What Sets Pinpointe Apart?

Pinpointe solves the unique needs of mid-market, B2B, and digital agencies with scalable, feature-rich, cloud-based email marketing. Pinpointe’s “Business Class” email marketing vendor closes the emerging gap between email marketing and marketing automation needs.

Mid-sized enterprises and digital agencies require advanced email marketing features not available in many email marketing products. Customers are faced with the prospect of upgrading to a more expensive, complex marketing automation solution. Pinpointe’s intuitive user interface and advanced capabilities, including segmentation and “send on behalf of” features, plus optional multi-user login options, fill the void.

About Pinpointe

Pinpointe’s affordable, cloud-based email marketing platform empowers B2B marketers to target and personalize their email communications based on their prospect’s actions and previous responses. Pinpointe’s email marketing helps marketers stay in touch with their prospects and deliver more quality opportunities to the sales team. Please visit us at http://www.pinpointe.com.

This webinar is geared toward helping you improve email response rates.  We'll explain, in detail, how a network-based email spam filter operates, so you can better understand why your otherwise good email may not always be making it to your recipients' inboxes.

This webinar is more technical than our previous webinars – so please PASS ALONG THE INVITE TO YOUR IT TEAM. We'll help you understand all the places where your email can get tripped up before finally hitting the recipient’s inbox.  Topics include:

• How current Enterprise Email Filters work
• Tracking an Email from send to delivery: possible pitfalls along the way
• Designing for the Inbox

Cloud-Based Email Marketing System for High-Volume B2B Companies

SANTA CLARA, Calif. – March 15, 2011 – Pinpointe a leading Email Service Provider for mid-sized business-to-business (B2B) enterprises and digital agencies, today announced immediate availability of Pinpointe Enterprise Edition. Pinpointe Enterprise Edition is a multi-user, cloud-based, dedicated version of Pinpointe’s feature-rich e-mail marketing platform, suited for enterprises and digital agencies sending from 250,000 to 20 million e-mails per month.

Pinpointe Enterprise Edition Highlights:

• Up to 250 separate user logins. Customers can set full access control and role-based permissions for each login ID. For example, a customer might define a “List Manager” role that limits access to view and manage lists. Or, a “Campaign Manager” role might be defined for another user login, with access limited to creating and sending e-mail campaigns.
• Cloud-based e-mail marketing. Each Enterprise customer gets dedicated, end-to-end physical and virtual server(s) and software. Other web-based e-mail solutions share the application, servers, outbound e-mail servers, and IP addresses among multiple customers.
• Extended support is available by phone, e-mail, live chat, and an extensive knowledgebase.
• Scale. Agencies and Enterprises can send 250,000 to 20 million e-mail messages per month.

Pinpointe Enterprise Edition features can be found at www.pinpointe.com/products/enterprise-edition

What Sets Pinpointe Apart?

Mid-size B2B enterprises often require multiple user logins with role-based flexibility to define special roles with limited access for each user login, dedicated vs. shared infrastructure, and higher e-mail sending volume.

Pinpointe is the only vendor to address the unique needs of mid-market, B2B, and digital agencies with scalable, feature-rich, cloud-based e-mail marketing.

By comparison, many e-mail marketing companies – including Constant Contact, Benchmark Email, and Vertical Response – only service Small/Medium Business (SMB) customers who need a single login, fewer features, and low e-mail campaign volume. A handful of vendors including Exact Target and Responsys provide higher cost / high volume products exclusively for large enterprises.

Pricing and Availability

Pinpointe Enterprise Edition is available for immediate delivery. Pricing is based on number of user logins and e-mail volume. User logins are $15 to $25 per seat per month; e-mail pricing is $0.15 cents/e-mail to $0.50 cents per e-mail, based on volume. More information on Email Marketing prices.

“Our business is up 180 percent over last year thanks to our continued focus on the unique needs of B2B marketers,” said Craig Stouffer of Pinpointe. “With the availability of Enterprise Edition, Pinpointe now delivers the broadest spectrum of cloud-based e-mail marketing options designed specifically for B2B enterprises and digital agencies sending up to 20 million emails per month.”

Customer Reference

“Pinpointe’s Enterprise edition has all the features we need,” said Michael Carden, general manager at Sonar6, a leading cloud-based human resources company. “Pinpointe is straightforward to use and customer service and support have been exceptional.”

About Pinpointe

Pinpointe’s affordable, cloud-based email marketing platform empowers B2B marketers to target and personalize their email communications based on their prospects actions and previous responses. Pinpointe’s email marketing helps marketers stay in touch with their prospects and deliver more quality opportunities to the sales team. Please visit us at http://www.pinpointe.com, or on Twitter at http://www.twitter.com/pinpointe.

Pinpointe's Webinar covers several case studies on "Using Split Testing to Increase Response Rates".  This informative, interactive webinar and a Q and A session will cover the following topics:

• Quick Update on CAN-SPAM Requirements
• Multiple Case Studies: Testing Subject Lines, HTML vs. MIME, Personalization and more
• We'll use LIVE data and customer examples vs. "theory"
• The Pinpointe / Netprospex partner offer

DOWNLOAD the slides and Q and A here: www.pinpointe.com/resources/webinar-split-testing