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(www.selena-blake.com)

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1. Keep it short. Five to seven paragraphs is plenty. People are busy so cut to the chase. Trim, tighten, cut the fat. Offer the best advice in the least space. Let them get in, read your words, digest them and move on. Don’t make them skim or they’re likely to leave without reading – or ever coming back.
2. Include pictures. People are visual. Include artwork and photos to grab attention and highlight your article.
3. Link to other blogs. Use links to other blogs to contribute to your article and show that you know what you’re talking about. Prove you’ve researched your topic and have something valuable to add.
4. Stay on topic. Rambling posts are a turn off.
5. Use bullet points and section headings.
6. Use smaller paragraphs and make sure there’s plenty of white space to keep people reading.

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While I’m not sure how accurate that is, it does make me wonder where authors pick up the majority of their readers. Do blogs really influence readers? Do book reviews and recommendations matter? Do social networks help at all? I know of readers and authors who’ve told me that they (or their readers) have purchased because of networking on myspace. And the same is true for blogs. I’ve had plenty of readers buy because of the reviews and information they find on the catanetwork sites.

So how do you know where to spend your time? Good question. Unfortunately, we may never know the answer.

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My jaw dropped a bit when I read that.

Repeat after me folks, link backs are not a bad thing.

In fact, you should be on your hands and knees begging for link backs. You should be actively collecting reciprocal links, writing articles to direct traffic to your site, leaving smart comments on blogs, and anything else (legal) you can think of.

Take it one step further and provide text and icons for others to link back to your site. Include a link to a page of that information titled Link to Us, so that others will know what to look for.

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(www.madison-chase.com)

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Ad design for www.winabook.com appearing on RTBookReviews.com.

Standard banner for websites.

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