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On websites with laboriously built organic positions, we monitor traffic drops in tens of percent due to the advent of AI search. How can current changes be sensibly responded to?

AI summaries represent a paradigm shift. Google launched them in Slovakia at the end of May. Until now, we searched and received a list of websites in the search results as answers. From now on, we also receive a summary generated by a large language model (LLM, or simply AI), which Google often places above other results. We had many questions, but no one in Slovakia knew the answers. That’s why we decided to conduct research on AI Overviews in Google Slovakia and gather data on how this new feature works.

In the second half of May 2025, the long-awaited expansion of Google Search—AI Overviews—was launched in Slovakia. The first mentions of this experiment date back to May 2023, when the project was introduced as SGE (Search Generative Experience). A year later, Google launched it for the first time in the U.S. as AI Overviews. Since then, it has begun rolling it out in several countries, such as the UK, India, Japan, and Brazil. In March 2025, Google announced the introduction of AI Overviews to other European countries and later to Slovakia and the Czech Republic.

In this article, I’ll share a few proven strategies that will help you increase not only the relevance but, in many cases, the volume of leads from Meta Lead Ads.

When searching for local businesses and services on Google, local results take up most of the space. If you offer anything locally and don’t appear in local results, you’re missing out on a lot of customers. How can you attract them? Focus on your Google Business Profile and local SEO.

In today’s competitive world, it’s crucial for businesses to generate high-quality leads that they can then convert into loyal customers. In this blog post, we’ll share 8 proven strategies for acquiring such leads.

Nowadays, when most of our decisions are made online, reviews play a key role in shaping our opinions about products, services, and businesses. Did you know that up to 96% of consumers read reviews before making a purchase or using a service?

According to EU statistics, 28% of women and 25% of men of working age have some form of health impairment, and among seniors, this figure rises to 65%. This means that most of us may eventually find ourselves in a situation where our limitations make it difficult to access the information we need. That is why website accessibility is not only important, but absolutely essential.

The year 2026 will be the year of LLM bombing. What do I mean by this term? Come, let’s move together for a moment into the (not-so) distant history of the web. SEO in the 2000s In the early days of Google, the search engine’s algorithms were highly susceptible to manipulating results using various (including...

Are you planning to update your website, improve its graphic design, or modify its structure? Keep in mind that even these actions can significantly impact keyword positions in search results, and as a result, your organic traffic. To execute a website migration properly, it’s crucial to have clear responsibilities assigned and a comprehensive migration checklist...