Planning Tools & Hacks

Chart: Dominant social network by country

2012-02-07T16:13:00.000+05:30

Chart: Facebook in numbers

2012-02-07T16:10:00.001+05:30

AP-TV: The 12 master formats of advertising

2012-02-06T15:27:00.001+05:30

Find a text list of 12 formats over here.

Chart: The Golden Age of Television

2012-02-01T15:03:00.000+05:30

Samuel Arbesman has a fascinating post up in which he attempts to quantify the Golden Age of Television.His method was to use how long a show ran as a proxy for its quality, which seems like a decent option. By that metric, as you can see above, the period from 1950 to 1970 produced a remarkable number of long-lived shows. He also notes that there was a brief quality (or popularity) bubble in the last 1990s.

Source: The Atlantic (Via Curiosity Counts)

What to avoid in a creative brief

2012-01-31T23:44:00.004+05:30

A good creative brief avoids plurals.
— Lee Clow's Beard (@leeclowsbeard) January 31, 2012

The first law of strategy

2012-01-30T15:35:00.001+05:30

The first law of strategy is sacrifice.What are you going to stop doing in order to be successful?
— Alan Quarry (@aquarry) January 25, 2012

Perception in the advertising world

2012-01-30T15:26:00.002+05:30

AP-TV: Mark Earls and Alex Bentley on Mapping Social Behaviour

2012-01-23T16:49:00.001+05:30

AP-TV: Every Presentation Ever

2012-01-13T17:08:00.004+05:30

Via

The Idea Funnel

2011-12-21T14:41:00.001+05:30

Via

[Chart] World Media Advertising Spending

2011-12-20T21:13:00.000+05:30

Via

Chart: Christmas Gift Spending by Country

2011-12-20T15:42:00.000+05:30

Via

10 Trends for 2012 in 2 minutes

2011-12-19T16:05:00.000+05:30

And the PowerPoint version:

JWT 10 Trends for 2012 Executive Summary

View more presentations from JWTIntelligence

Via

AP-TV: 2011 in Review

2011-12-17T15:19:00.001+05:30

Quote Hanger #5

2011-12-16T19:02:00.000+05:30

How branding works in the age of social media [Inforgraphic]

2011-12-16T18:57:00.000+05:30

The Fundamentals of Design

2011-12-13T17:25:00.004+05:30

The Fundamental Elements of Design from Erica Gorochow on Vimeo.

Mobile Strategy

2011-12-13T14:08:00.000+05:30

Via

India's DIgital Consumer

2011-12-13T14:05:00.003+05:30

Via

The Content Strategy Burger [Infographic]

2011-12-13T14:04:00.002+05:30

Via

AP-TV: Bill Bernbach on Insight

2011-12-08T20:14:00.002+05:30

The Inner Mind of a Brand Geek

2011-12-07T16:47:00.001+05:30

{Click on image to embiggen}

Via

Chart: Men Vs. Women - What they prefer to do while waiting in a line

2011-12-02T16:30:00.003+05:30

{Click on image to embiggen}

Via

AP-TV: Advertising in Society: What's the deal?

2011-12-01T21:15:00.000+05:30

Quotes for Presentations

2011-11-28T16:37:00.002+05:30

Quotes for presentations

View more presentations from hiddenpersuader