Play Network

PlayNetwork Acquires Channel M To Expand Total Media Experience

Tue, 20 Oct 2009 00:00:00 GMT

PlayNetwork, a global leader in providing integrated media experiences for businesses, today announced its intent to acquire Channel M, the industry leading producer of customized in-store TV networks. The newly combined entity will be branded PlayNetwork focused on selling the industry’s most comprehensive brand package of Music, Messaging, Video Media, Systems Integration, and Advertising and Entertainment related services.

The combination of PlayNetwork and Channel M will bring together two leading companies in the music, video media and advertising industries to deliver a comprehensive list of services including music, messaging, video, systems integration, advertising and entertainment designed to deliver the total brand experience in-store and beyond. Resulting from the integration of Channel M’s assets, PlayNetwork will expand the company’s reach to serve more than 185 brands, including 25 global brands, with 65,000 locations in 60 countries.

“Today marks a significant day in PlayNetwork’s history as we take another major step towards achieving our corporate vision of delivering the total brand experience,” said Lon Troxel, Chairman and CEO, PlayNetwork. “PlayNetwork and Channel M share this common goal and together we help make this vision a reality by combining our complementary music, messaging and video media services with Channel M’s rich video content production and advertising services. Combined, we will be delivering total media experiences for the most discerning brands in traditional and non-traditional markets.”

PlayNetwork will continue to benefit from the strong backing of current investors, Chartwell Capital Management, Talon Asset Management, and Joshua Green Corporation while adding additional investor interests from Vintage Fund Management, Ascend Venture Group and Intel Capital. Effective upon closing, Darryl Wash, Managing Partner from Ascend Venture Group will join PlayNetwork’s Board of Directors. Channel M founders, David Teichner and Eric Hebel, will join PlayNetwork’s Executive Management Team as EVP of Business Development and Channel M Advertising Services and SVP of Creative Media Services, respectively.

“Channel M has proven effective at increasing brand awareness, influencing perceptions and driving sales. Our offering, merged with PlayNetwork’s powerful music, messaging and video media managed services, establishes a true brand innovator and pioneer in the industry,” said Peter Lee, CEO, Channel M. “We are thrilled to have found a partner that will maintain the value of our offering while enhancing the services with their own first class total brand experience.”

The company will maintain offices in Redmond, Wa., Sherman Oaks, Ca., New York and Chicago. The acquisition is scheduled to close on October 30, 2009.

About PlayNetwork
Successful companies create experiences that bring their brand to life and touch consumers across multiple channels. PlayNetwork, Inc. specializes in the creation and distribution of entertainment media

that connects the voice of the brand to the consumer across all touch points – in-store, online and on device. Founded in 1996, PlayNetwork is the industry’s leading integrated media provider for branded music, messaging, video, entertainment promotions and event media, systems integration services, and commercial XM Satellite Radio subscriptions. The company creates high-impact media experiences that drive consumer behavior and affinity, in-store and beyond. Working with many of today’s hottest brands in the retail, hospitality, health and fitness, banking, and other business environments, PlayNetwork leads the way in creating media experiences that influence and inspire, making your brand relevant and engaging for the consumer. More information is available at www.playnetwork.com or www.xm4biz.com.

About Channel M
Channel M develops customized in-store television networks to drive sales in retail and lifestyle environments. By evaluating each retailer's goals, consumer dwell times and buyer behaviors, Channel M's in-house programming team creates content for in-store networks that enhances shopping experiences, increases store sales and generates revenue with targeted advertising and sponsored features. The Company's digital delivery platform offers on-demand updates, as well as localized programming and ad targeting features. Through its over 20 retail networks, Channel M offers advertisers access to millions of highly targeted consumers each month while they are actively shopping. Headquartered in Los Angeles, Channel M clients include Nordstrom, Marc Ecko, Steve Madden, Journeys and My Gym children's fitness facilities. Channel M is also a founding member of OVAB (Out-of-home Video Advertising Bureau). For more information on Channel M, visit http://www.channelm.com/web/.

PlayNetwork Drives Online Consumer Engagement To The Next Level With Branded Media

Thu, 15 Oct 2009 00:00:00 GMT

PlayNetwork, a global leader in providing integrated media experiences for businesses, today announced a new version of its online services, PlayNetwork Web Radio 2.0. Already popular among top brands looking to extend their in-store experience to consumers online, Web Radio 2.0 adds key features such as click-to-purchase and the ability to embed web radio on social networking sites such as Facebook. These new applications provide a unique way for consumers to engage with their favorite brands through entertaining content online.

PlayNetwork Web Radio is a powerful way to extend the in-store music and messaging programs online for increased brand affinity and web site stickiness. With PlayNetwork’s leading web radio service, companies can host branded music streams on their site and stay connected with consumers. With version 2.0, brand messages can be inserted between playlist tracks, making it possible to drive a consistent experience for in-store and online shoppers.

With the success of many marketing initiatives measured by web site traffic and dwell time, PlayNetwork Web Radio 2.0 helps companies keep their customers online, on their site and connected to their brand longer. Key enhancements for version 2.0 include:

Click-to-purchase — companies can now provide their consumers with the ability to purchase a song directly from the web radio player, with just a simple click. Tracks can be tagged with a branded message to stay top-of-mind with consumers each time they hit 'play'.
Messaging — PlayNetwork Web Radio 2.0 enables companies to promote content with their online visitors/shoppers for a consistent and extended brand experience.
Social networking integration — in addition to the ability to embed the player on a corporate site or online store, 2.0 lets brands extend the same listening experience to their social media presence; a demonstration is available on the PlayNetwork Facebook page.
User experience — in addition to artist and song display, and play/pause control, the enhanced version provides a sequential playlist and song preview for a more interactive user experience.

"Marketers are being challenged to drive traffic online, but the bigger challenge remains how then to keep site visitors for extended periods," said Heidi Keele, VP, Marketing & Entertainment Media Services for PlayNetwork. "Properly done, web radio has the power to engage your audience and provide an interactive forum for building brand affinity while sharing key messages to a captive audience."

PlayNetwork also provides industry news and commentary via its new blog, where brand managers and marketers can get insight on the latest trends in leveraging music, digital signage and entertainment media to enhance marketing campaigns and establish deeper connections with target consumers.

About PlayNetwork
Successful companies create experiences that bring their brand to life and touch consumers across multiple channels. PlayNetwork, Inc., specializes in the creation and distribution of entertainment media that connects the voice of the brand to the consumer across all touchpoints – in-store, online and on device. Founded in 1996, PlayNetwork is the industry’s leading integrated media provider for branded music, messaging, video, entertainment promotions and event media, systems integration services, and commercial XM Satellite Radio subscriptions. The company creates high-impact media experiences that drive consumer behavior and affinity, in-store and beyond. Working with many of today’s hottest brands in the retail, hospitality, health and fitness, banking, and other business environments, PlayNetwork leads the way in creating media experiences that influence and inspire, making your brand relevant and engaging for the consumer. More information is available at www.playnetwork.com or www.xm4biz.com.

Bartell Drugs Taps PlayNetwork To Deliver Music And Messaging Service To Enhance In-Store Experience

Tue, 15 Sep 2009 00:00:00 GMT

PlayNetwork, a global leader in providing integrated media experiences for businesses, today announced Bartell Drugs has selected PlayNetwork as its partner for providing music and messaging services to the company’s newest locations as it expands upon its current base to 57 stores across the greater Seattle/Puget Sound area. The nation’s oldest family owned drugstore chain selected PlayNetwork based on its unparalleled expertise in creating custom music programming and targeted messages. Combined with the flexibility of the Serenade Service, Bartell can now deliver relevant brand media and messages to its consumers.

The Serenade Custom Service provides access to PlayNetwork’s vast music library of licensed original artist content, as well as PlayNetwork’s custom programming expertise. Bartell Drugs will also leverage Serenade’s message insertion capabilities; with just a few simple clicks, Bartell Drugs will now be able to distribute promotional and brand messages to its customers at the store level. Message content can be quickly edited, day-parted and updated to coincide with seasonal campaigns, all right from a web browser. The Service has been rolled out in two of three new Bartell locations — the Lake Serene store in Lynnwood, WA and the Mill Creek store in Bothell, WA — and will be rolled out to the new Issaquah, WA location later this month, with additional locations to follow.

“As a company dedicated to providing the best service and experience to our clientele, we are excited to work with the team at PlayNetwork to provide an even more personalized, engaging experience in each of our new stores,” said Rebecca Siegmund, Assistant Vice President of Marketing, Bartell Drugs. “Their expertise and customer service, combined with the flexibility of the Serenade Service, clearly reveals their investment in the evolution of in-store messaging. We look forward to working with them to roll-out our new sound and messaging capabilities as new locations come online.”

“Bartell is a great example of a company at the forefront of delivering value and service to its customers. By deploying Serenade, Bartell continues to innovate in its ability to deliver personalized, relevant and timely information to its loyal customer base,” said Craig Hubbell, Executive Vice President, Media Services, Sales and Marketing for PlayNetwork. “Through this strategic partnership with PlayNetwork, Bartell has the ability to engage consumers on a personal level inside its stores with messaging and music programming that extends their brand and their longstanding commitment to personalized service. ”

About Bartell Drugs
The oldest family owned drugstore chain in the nation, the Bartell Drug Company was founded by George H. Bartell Sr., a 21-year-old pharmacist from Kansas, in 1890. Today, the company has 57 stores located in neighborhoods throughout the greater Seattle/Puget Sound area. Together with their employee associates, the Bartell Family has built an extremely successful company, one that strives to satisfy its customers by offering them personalized service and by providing its associates a stable and rewarding work environment. For more information, please visit www.bartelldrugs.com.

About PlayNetwork
Established in 1996, Redmond, Washington-based PlayNetwork, Inc. is an integrated media services leader for businesses worldwide. PlayNetwork provides branded video (digital signage), audio (music and messaging), entertainment media, audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. The XM for Business service is now managed by PlayNetwork through a new strategic relationship with XM Satellite Radio. More information is available at www.playnetwork.com or www.xm4biz.com.

Eastern Mountain Sports Turns To PlayNetwork For High-Impact In-Store Media Experience

Thu, 13 Aug 2009 00:00:00 GMT

PlayNetwork, a global leader in providing integrated media experiences for businesses, today announced Eastern Mountain Sports has selected PlayNetwork to provide a custom audio and video solution for its flagship SoHo, Manhattan location to create a multimedia experience worthy of one of the most exciting retail concepts today.

Leveraging the same expertise that has made it a leading branded music supplier, PlayNetwork developed an integrated audio and video solution for Eastern Mountain Sports’ new flagship location in SoHo. At 18,097 square-feet, the store triples the size of its former location and provides an expanded selection for urban outdoor enthusiasts. To integrate the video programming seamlessly in the large, diverse space, PlayNetwork leveraged existing branded and custom video content to create four unique in-store channels. The high-impact video displays, combined with custom music programming, create a consistent, interactive brand experience.

In addition, PlayNetwork is providing custom branded music programming to Eastern Mountain Sports’ 64 retail stores across 12 states. One of the nation’s largest outdoor retailers specializing in outdoor gear, apparel, footwear and accessories, Eastern Mountain Sports is a favorite destination for active individuals and the PlayNetwork music team worked with the company’s marketing group to develop a sound that would resonate with Eastern Mountain Sports’ core consumer: active outdoor athletes. By featuring an upbeat, modern and eclectic mix, PlayNetwork created a sound that perfectly complements the active, sometimes edgy lifestyle of Eastern Mountain Sports shoppers and brings the outdoor mindset to the consumer.

“Our brand is synonymous with being active and enjoying everything the outdoors has to offer, and it is essential when our customers visit any Eastern Mountain Sports location to have that shine through,” said Will Manzer, CEO and President of Eastern Mountain Sports. “The team at PlayNetwork has done an amazing job at translating the active lifestyle into music and video, helping us create an experience that immerses shoppers in our brand. Their creativity, one-on-one communication and exceptional customer service have made them the perfect partner in rolling out these initiatives.”

“With Eastern Mountain Sports, you’re looking at a company with a massive following across genders and age groups. To really create an effective integrated media experience, you have to drill down into the commonalities across these demographics, and in this case it was the love of an active outdoor lifestyle,” said Craig Hubbell, Executive Vice President, Media Services, Sales and Marketing for PlayNetwork. “Working with them to develop music and video that truly resonate with their customers on a personal level has been a great experience, and we look forward to a longstanding and creative partnership.”

About Eastern Mountain Sports

Founded in 1967 by two New England rock climbers and based in Peterborough, N.H., Eastern Mountain Sports is one of the nation’s leading outfitters of outdoor gear, clothing, footwear and accessories with 64 retail stores in 12 states. Eastern Mountain Sports designs and sells products for outdoor adventurers who participate in a variety of sports, such as mountaineering, backpacking, camping, hiking, adventure racing, climbing, kayaking, mountain biking and snow sports. Eastern Mountain Sports product and technology is tested by its product development and quality assurance teams in conjunction with the Eastern Mountain Sports Climbing, Kayaking and Ski Schools. More information is available at www.ems.com.

About PlayNetwork

The Wine Loft Calls On PlayNetwork To Create Environment And Ambiance For A Unique Brand Experience

Tue, 28 Jul 2009 00:00:00 GMT

PlayNetwork, a global leader in providing integrated media experiences for businesses, today announced The Wine Loft has selected PlayNetwork as its provider of custom music programming for its rapidly expanding locations. A unique wine-centric experience with an upscale, hip atmosphere, The Wine Loft will leverage PlayNetwork's Serenade service to deliver and manage its own music and messaging content to all franchisee locations. The partnership will enable The Wine Loft to seamlessly deliver a new level of music and messaging content to current and upcoming locations, ensuring a consistent brand experience across all sites while localizing messaging to specific Wine Loft locations.

The PlayNetwork music team dug deep into The Wine Loft brand to create a custom blend of music that evokes the look and feel of the upscale experience fast becoming synonymous with The Wine Loft. By using PlayNetwork's web-based Serenade service as the delivery channel, The Wine Loft marketing team is able to login to view music programming and monthly playlist updates. Serenade also provides The Wine Loft with the ability to upload and schedule overhead and on-hold messaging to single site, regional groups or all locations.

The power of the Serenade service lies in its combination of custom music programming and messaging customization and distribution. By taking advantage of Serenade's dual-zone capabilities, The Wine Loft delivers the in-store music and messaging content to physical locations and on-hold music and messaging to the sites simultaneously. Content can also be easily day-parted, and on-site managers have the freedom to switch between music programs, ensuring the sound is always in-sync with the real-time mood of individual locations.

"As The Wine Loft continues to expand into new markets it is crucial for us to have the ability to deliver a customer experience that is unique, sophisticated and comfortable, and to do it consistently across all The Wine Loft locations," said Tim Sabo, Director of Marketing, The Wine Loft. "As a company committed to delivering the best ambiance and overall social experience, it was important to identify the partner that "gets" our brand and has the breadth of services to meet our needs now and in the future. After an exhaustive review, PlayNetwork emerged as the hands-down leader and the company best capable of helping The Wine Loft deliver the perfect combination of ambiance, user control and technology distribution."

"The Wine Loft is an exciting new concept, bringing together the social aspects of a wine community with the hip, trendy feel of an upscale urban hot-spot. The company's understanding of the vital role music and other media play in bringing the experience together shows they have their finger on the pulse of the consumer," said Craig Hubbell, Executive Vice President, Media Services, Sales and Marketing for PlayNetwork. "By leveraging Serenade to deliver its custom programming and content, The Wine Loft will be able to deliver that vibe consistently across all locations while providing for local flexibility and interaction to ensure the experience is always on target."

About The Wine Loft

The Wine Loft was founded in 2002 by Jason and Melissa Doyle to create a comfortable, relaxed environment where wine would be used as a conduit to create a unique social experience. Backed by a well trained and knowledgeable staff, The Wine Loft now has 20 locations across the United States offering a large selection of fine wines, education courses, various promotions and social events sponsored by various wineries. Each of The Wine Loft locations pride themselves in the successful pairing of the social aspects of wine with a unique, vibrant and sophisticated setting to ensure the best experience by new and experienced wine connoisseurs alike. For more information, please visit www.thewineloft.net.

About PlayNetwork

Established in 1996, Redmond, Washington-based PlayNetwork, Inc. is an integrated media services leader for businesses worldwide. PlayNetwork provides branded video (digital signage), audio (music and messaging), entertainment media, audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. The XM for Business service is now managed by PlayNetwork through a new strategic relationship with XM Satellite Radio. More information is available at www.playnetwork.com or www.xm4biz.com.

Total Brand Experience Goes Mobile With PlayNetwork

Thu, 26 Mar 2009 00:00:00 GMT

PlayNetwork, a global leader in providing integrated media anywhere experiences for businesses, today introduced mobile media solutions that enable brands to connect with their consumers anytime and anywhere with a branded on-device offering. Specifically, the company will develop campaign-based marketing solutions that empower customers to engage with their favorite brands through mobile content.

PlayNetwork offerings will include a full range of mobile solutions including short message service (SMS) campaigns, branded music and video content delivery, web and WAP front ends and custom campaign development. By pairing PlayNetwork’s vast experience in delivering integrated media experiences — digital signage, music, messaging and entertainment media — for today’s hottest brands with the delivery of customized information services and entertainment content directly to consumers’ fingertips, marketers will reach their consumer immediately and see measurable results. As marketers seek additional vehicles for building brand recognition and loyalty among consumers, mobile continues to emerge as a medium that can deliver high-impact results with measurable ROI. PlayNetwork will help marketers and brand managers capitalize on the widespread adoption of the mobile lifestyle to creatively reinforce brand, drive revenue, and ensure safe and effective communication of licensed content.

"It is no longer enough to capture consumer attention while they are on-site," said Craig Hubbell, Executive Vice President of Media Services, Sales and Marketing for PlayNetwork, Inc. "Mobile presents a key component of a multiple-touch-point campaign, putting the brand experience into the consumers’ palm and connecting with them in a meaningful, ongoing way through compelling content that supports their lifestyle and choices. To be truly successful, marketers must embrace consumer demand to be able to engage a brand wherever, whenever, and however they choose."

About PlayNetwork

Audio, video and digital media add drama, impact at Scheels

Mon, 15 Dec 2008 00:00:00 GMT

Playnetwork Secures Its Spot On The 2008 Deloitte Technology Fast 500

Tue, 09 Dec 2008 00:00:00 GMT

PlayNetwork, a global leader in providing integrated media experiences for businesses, has been ranked on the 2008 Deloitte Technology Fast 500 for the third time in only six years. The Fast 500 ranks the fastest growing technology, media, telecommunications and life sciences companies from across North America. It is compiled from Deloitte’s regional North American Fast 50 programs, nominations submitted directly to the Fast 500 and public company database research. PlayNetwork placed “489” on this year’s list, having previously appeared in both 2003 and 2004.

PlayNetwork automatically qualified for the Fast 500 contest by ranking an impressive “24” in the regional Technology Fast 50 for Washington State. To qualify for the Technology Fast 50, companies must have had operating revenues of at least $50,000 in 2003 and $5,000,000 in 2007, be headquartered in North America, and be a company that owns proprietary technology or proprietary intellectual property that contributes to a significant portion of the company's operating revenues; or devotes a significant proportion of revenues to the research and development of technology.

“The addition of key national accounts while at the same time remaining committed to driving growth within our existing longstanding accounts has enabled PlayNetwork not just to maintain, but to substantially grow our top-line revenue over the past several years,” said Lon Troxel, Chairman and Chief Executive Officer for PlayNetwork, Inc. “To be honored as one of North America’s leading businesses for the third time clearly speaks to our long-term success, especially when you consider the caliber of businesses in these highly competitive and innovative industries.”

For the complete Deloitte Technology Fast 500 rankings, please visit www.fast500.com.

About PlayNetwork

About Deloitte

As used in this press release, “Deloitte” means Deloitte LLP and Deloitte Services LP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

Playnetwork Ranks 60 On Puget Sound Business Journal's 100 Fastest Growing Private Companies Award For 2008

Wed, 29 Oct 2008 00:00:00 GMT

PlayNetwork, a global leader in providing integrated media experiences for businesses, today announced it has ranked number 60 on the Puget Sound Business Journal’s “100 Fastest Growing Private Companies Award” for 2008. The list of the area’s 100 hottest companies was revealed at an invitation-only ceremony at Qwest Field/Seahawks Stadium on October 23. The news comes on the heels of strong showings by PlayNetwork on both the national “Inc. 5000” and Deloitte & Touche USA LLP’s “Technology Fast 50” program for Washington State, capping a highly successful year for the company.

The annual Puget Sound Business Journal program represents a who’s who among the 100 fastest growing private companies in the region, long recognized as a hotbed for technology and innovation. The rankings are based on the percentage of revenue growth over three years, from 2005-2007. PlayNetwork’s 109.9 percent increase in revenues propelled it to the sixtieth rank. The strong financial performance was fueled by the acquisition of several key national accounts, substantial growth in subscriber locations, and significant top-line revenue growth — specifically within the hospitality and retail sectors.

“This has been a momentous year for PlayNetwork in regard to customer acquisition, retention and overall company growth. To rank among the fastest growing companies in such a competitive business climate not only validates our direction, but also provides even more ammunition in our mission to be the leading integrated media services provider in the business,” said Lon Troxel, Chairman and Chief Executive Officer for PlayNetwork, Inc.

About PlayNetwork

PlayNetwork Delivers The Ultimate In Music And Messaging Control With New Serenade Service

Tue, 14 Oct 2008 00:00:00 GMT

PlayNetwork, a global leader in providing integrated media experiences for businesses, today announced a new level of in-store control and personalization with the debut of its Serenade Music & Messaging Service. Designed for any commercial business looking for more hands-on control in creating a memorable brand experience, the Serenade service allows marketers, brand managers and store operations personnel to personalize music and messaging content as-needed anywhere, anytime through an easy-to-use online interface.

The core of the Serenade service is its unmatched message customization and distribution functionality. With only a few simple clicks, retail, big box stores, QSR’s, grocery, hospitality and other business users can create, add, change and distribute messaging content across the enterprise. Because the platform is scalable to meet the needs of companies with thousands of locations, Serenade enables company and location-specific messaging to be inserted and scheduled to meet the promotional, advertising and training requirements of multiple regions.

To ensure a total brand experience, Serenade provides subscribers with access to PlayNetwork’s vast music programming expertise through a selection of the most comprehensive music “channels” in the industry. In addition to scheduling/day-parting and dual-zone support, the PlayNetwork business music channels offer multiple levels of personalization based on the unique needs of the individual business environment.

“Deploying messaging content has been an arduous process for many businesses, particularly those in the retail industry who manage multiple locations and regions, often with little assurance message content is integrated correctly,” said PlayNetwork’s Craig Hubbell, Executive Vice President, Media Services, Sales & Marketing. “With Serenade, content can be created, managed and distributed at the appropriate level within the organization to ensure brand consistency and seamless integration with music programming resulting in a better consumer experience. From independent retailers to national chains, PlayNetwork is quickly becoming the industry choice based on our unmatched ability to deliver the flexibility and range of customization businesses need to suit their unique environment.”

The company expects to add full music customization capabilities in January of 2009, providing access to the vast PlayNetwork music library for the most extensive, convenient solution for music and messaging deployment in the industry. Companies interested in learning more about the Serenade Music & Messaging Service can contact the PlayNetwork Sales department at info@playnetwork.com.

About PlayNetwork

Playnetwork Ranks In Top Half Of Deloitte's Technology Fast 50 Program For Washington State

Fri, 03 Oct 2008 00:00:00 GMT

PlayNetwork, a global leader in providing integrated media experiences for businesses, has been named to Deloitte & Touche USA LLP’s prestigious Technology Fast 50 program for Washington State. The annual Fast 50 program is a ranking of the 50 fastest growing technology, media, telecommunications and life sciences companies in the area by Deloitte, one of the nation’s leading professional services organizations. Rankings are based on the percentage revenue growth over five years from 2003-2007.

PlayNetwork’s increase in revenues of 249 percent from 2003 to 2007 resulted in a rank of 24 in the Technology Fast 50 for Washington State. The company credits an increase in the acquisition of several key national accounts, substantial growth in subscriber locations, and significant top-line revenue growth — specifically within the hospitality and retail sectors — as the primary drivers behind its ongoing success.

“To be recognized by Deloitte as among the fastest growing success stories, especially in a region that is home to so many innovative companies, is a true testament to our business model, leadership, and the commitment to our customers exhibited by our entire team every day,” said Lon Troxel, Chairman and Chief Executive Officer for PlayNetwork, Inc. “We are honored to have ranked so well among our peers and look forward to even stronger growth in the years ahead.”

“To rank on Deloitte’s Technology Fast 50, companies must have phenomenal revenue growth over five years. PlayNetwork has proven to be one of the fast-growth success stories in Washington and we applaud their dedication to making their vision a reality,” added Pete Shimer, office managing partner of the Seattle office of Deloitte.

To qualify for the Technology Fast 50, companies must have had operating revenues of at least $50,000 in 2003 and $5,000,000 in 2007, be headquartered in North America, and be a company that owns proprietary technology or proprietary intellectual property that contributes to a significant portion of the company's operating revenues; or devotes a significant proportion of revenues to the research and development of technology. Using other companies' technology or intellectual property in a unique way does not qualify.

Companies from the regional Technology Fast 50 programs in the United States and Canada are automatically entered in Deloitte’s Technology Fast 500 program, which ranks North America’s top 500 fastest growing technology, media, telecommunications and life sciences companies. For more information on Deloitte’s Technology Fast 50 or Technology Fast 500 programs, visit www.fast500.com.

About PlayNetwork

About Deloitte

As used in this document, “Deloitte” means Deloitte LLP and Deloitte Services LP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

Scheels Calls on PlayNetwork to Create Integrated Media Experience Worthy of the World's Largest All-Sports Superstore

Thu, 02 Oct 2008 00:00:00 GMT

PlayNetwork, a global leader in providing integrated media experiences for businesses, today announced that Scheels, experts in “all-sports superstore” retailing, leveraged the company to provide custom music, digital signage and systems integration for its newest location at the “Legends at Sparks Marina” complex in Sparks, Nevada. Scheels new 295,000 square-foot destination store opened to the public September 27. Scheels selected PlayNetwork for its vast experience in delivering compelling, high-impact audio and video entertainment media to many of today’s hottest brands.

PlayNetwork’s expert in-house music, video media and systems teams have partnered with Scheels to create a sight and sound experience that clearly evokes the Scheels brand. Visitors to the newest Scheels store will be greeted by an amazing display of brand and lifestyle video footage displayed across 36, 40-inch high-definition LCD monitors mounted on four giant columns. Throughout the store, 39 channels of Scheels programming is broadcast to over 100 42-inch plasma TVs. To complete the impressive and eye captivating HD experience, Grandma Ginna’s, Scheels own restaurant and fudge shop on premise, displays food fare via 40 and 50-inch digital menu boards. In-store audio is comprised of eight unique, customized music programs featuring a broad range of audio entertainment, from “iconic hits” to fashion retail. The music programs can be easily routed and managed to 13 zones within the store via touch panel technology.

The integrated audio and video programming is designed to envelop customers and enhance the overall shopping experience. The Scheels Sparks location will showcase the world’s largest selection of sports, sportswear, and footwear under one roof. Special attractions include a customer tram; eight lifelike bronze sculptures; two 16,000 gallon aquariums; a 35-foot tall, 800 square-foot Wildlife Mountain; a 65-foot, 16 car operating ferris wheel; a home décor and gift lodge; and shooting galleries and simulators for everything from golf, to soccer, to hockey.

“Scheels has always stood for sports and the active lifestyle, but our newest location is truly a shopping adventure unlike anything Reno Sparks-area retail customers have ever experienced,” said Jason Loney, Vice President of Store Development for Scheels. “PlayNetwork’s vast experience in creating highly engaging retail environments made them the most compelling partner for this project. Throughout the entire process, from early concepts to install, they have made it their business to understand our brand culture; their ability to translate that brand into music and visual elements that enhance the overall experience has been instrumental in creating a one-of-a-kind shopping destination.”

“Truly a company that continues to push the meaning of ‘destination retail,’ Scheels’ commitment to creating an unparalleled in-store experience for the consumer is evident throughout its new Sparks location,” said Craig Hubbell, executive vice president of Media Services, Sales and Marketing for PlayNetwork, Inc. “The sheer magnitude of the site, the number of entertainment areas and the integration of media within and throughout the store environment is amazing, and we are thrilled to have partnered with Scheels to help bring the concept to life for its customers.”

About PlayNetwork

PlayNetwork Ranks No. 27 Of 50 In The Inc. 5000 Top Media Companies

Tue, 26 Aug 2008 00:00:00 GMT

PlayNetwork, a global leader in providing signature media experiences for businesses, today announced it has been named No. 27 of 50 in the top media companies category on the Inc. annual ranking of the 5,000 fastest-growing private companies in the country. The company also posted a strong overall rank, placing in the upper half of the coveted list with three-year sales growth of 169.4 percent. The Inc. list is the most comprehensive look at the most important segment of the economy — America’s independent-minded entrepreneurs. Taken as a whole, these companies represent the backbone of the U.S. economy.

“It is an honor to be named to the Inc. 5000 for the second year in a row, but more importantly, we are thrilled with the ranking of 27 out of 50 top media companies”, said Lon Troxel, CEO of PlayNetwork. “It is so important to be called out as a leading player in such a competitive market, and this recognition is a true testament to the loyalty of our customers, and the hard work and dedication of the entire PlayNetwork staff. We view this is a great accomplishment and anticipate 2009 to reflect even greater success.”

“Our second annual Inc. 5000 continues the most ambitious project in business journalism,” said Inc. 5000 Project Manager Jim Melloan. “The Inc. 5000 gives an unrivalled portrait of young, underreported companies across all industries doing fascinating things with cutting-edge business models, as well as older companies that are still showing impressive growth.”

PlayNetwork (www.playnetwork.com) is the leading global provider of innovative and customized media solutions for retail, hospitality, health and fitness, banking, and other branded business environments. Marked by a momentous 2008 fiscal year, PlayNetwork has shown strong and steady growth proven by its subscription and contract renewals/enhancements, and key partnership acquisitions including: Crown Audio, C-Nario and XM Satellite Radio (XM for Business). By penetrating both the vertical and horizontal marketplaces, PlayNetwork has positioned itself to become the industry leader in music, messaging and video services and is expecting continued growth in the coming year.

The 5,000 companies that made the list reported aggregate revenue of $185 billion and median three-year growth of 147 percent. Most important, the 2008 Inc. 5000 companies were engines of job growth, having created more than 826,033 jobs since those companies were founded. Complete results of the Inc. 5000, including company profiles and a list of the fastest-growing companies that can be sorted by industry and region can be found at www.inc5000.com.

Methodology

The 2008 Inc. 5000 list measures revenue growth from 2004 through 2007. To qualify, companies must be U.S.-based and privately held, for profit, independent — not subsidiaries or divisions of other companies — as-of December 31, 2007, and have had at least $200,000 in revenue in 2004, and $2 million in 2007.

About PlayNetwork

About Inc.com

Inc.com, the daily resource for entrepreneurs, delivers how-to guides, advice, tools, breaking news, and rich multi-media to help business owners and CEOs start, run, and grow their businesses. Inc.com offers dynamic marketing solutions to help advertisers effectively reach Inc.com's audience of business leaders. Visit http://www.inc.com.

About Inc. 500|Inc. 5000 Conference

Each year, Inc. magazine and Inc.com celebrate the remarkable achievements of today’s entrepreneurial superstars — the privately held small businesses that drive our economy. The Inc. 500|Inc. 5000 Conference brings together members of the Inc. 5000 community—both a new class of Inc. 5000 honorees and the list’s alumni—for three days of powerful networking, inspired learning, and momentous celebration. For the first time ever, this powerful networking event is open to all. Please join us September 18-20, 2008 at the Gaylord National Resort and Convention Center in Washington, D.C. For more information or to register, visit www.Inc500Conference.com or call us at 877-211-0489.

Marketing Nirvana

Mon, 18 Aug 2008 00:00:00 GMT

PlayNetwork To Host Redmond Chamber Of Commerce Business After Hours Event At PlayNetwork Corporate Office

Mon, 11 Aug 2008 00:00:00 GMT

PlayNetwork, Inc., a global leader in providing signature media experiences for businesses, today announced it will host the August installation of the Redmond Chamber of Commerce “Business After Hours”. The media services company invites local Chamber members, businesses and media to visit PlayNetwork’s offices on Thursday, August 14, 2008 to enjoy branded music and video media samplings, and experience the power of audio/video systems they provide for retail, restaurant and hotel industries worldwide.

What: PlayNetwork Hosts Redmond Chamber of Commerce Business After Hours Event at PlayNetwork Corporate Office

Who: PlayNetwork, Inc.

Where: PlayNetwork Corporate Office: 8727 148th Avenue NE, Redmond, WA 98052

When: Thursday, August 14th, 2008

Time: 5:00 PM – 7:00 PM

Details: For more than 12 years, PlayNetwork has been creating unique business experiences by providing custom branded music and video solutions for businesses large and small, evolving with the marketplace and pioneering custom branded podcasting, web radio and entertainment media marketing. PlayNetwork is there with innovative solutions to help you define and extend your brand to your customers.

PlayNetwork will share that experience with guests offering entertainment, food and beverages, and will highlight the custom music and video programming it provides for local, national and international brands.

About PlayNetwork

PlayNetwork Celebrates Banner Year, Announces Key Milestones And Drivers To Company Success In Fy2008

Tue, 22 Jul 2008 00:00:00 GMT

PlayNetwork, a global leader in providing signature media experiences for businesses, today announced significant strides in strengthening its position as the sought after provider for a full suite of branded media experiences. The company’s success was fueled primarily by an increase in the acquisition of several key national accounts, substantial growth in subscriber locations, and significant top-line revenue growth.

A number of new national accounts in the hospitality and retail sectors led the way to significant growth in subscriber locations for PlayNetwork’s industry leading Music, Messaging and Video Media Services. Subscriber counts jumped 68 percent for the fiscal year. Recurring revenue, recorded a 31 percent increase, driven in large-part by contract renewals and/or expansions from customers such as Starbucks, Chili’s Grill & Bar, The Timberland Company, Rubio's Restaurants, Inc., Jockey International, Inc., dELiA*s, and lucy.

PlayNetwork has delivered a compound annual growth rate of more than 37 percent from 2003 to March 31, 2008. This type of consistent performance demonstrates PlayNetwork’s passion in remaining an innovative force in the market for its clients.

“Marketers are eager to partner with companies that possess the creativity, passion and innovation to help them drive their brands forward by creating memorable experiences for their consumers,” said Lon Troxel, executive chairman and CEO of PlayNetwork. “To celebrate our best year ever, and indeed an impressive year in the industry, shows that more brands are choosing to turn to PlayNetwork first. Our complete suite of signature media experiences makes us the easy choice.”

The company’s subscriber and revenue growth were supported by several key partnerships, including a strategic relationship with XM Satellite Radio, under which PlayNetwork will manage all commercial business sales and service on behalf of XM under the new “XM for Business” service. Partnerships with Crown Audio and C-nario, and being named by Cisco as one of only four North American companies to be a content partner for Cisco’s “Academy of Digital Signage” (ADS), continue to drive exposure for PlayNetwork in new industry markets and position the company for ongoing growth.

About PlayNetwork

Advertising Age And Digital Hollywood Select PlayNetwork’S David Brewster For “Out-Of-Home-Advertising” – Video Networks, Retail & Digital Landscapes Panel

Wed, 28 May 2008 00:00:00 GMT

PlayNetwork, a global leader in providing signature media experiences for businesses, today announced David Brewster, PlayNetwork Senior Vice President, North American Music and Messaging Services, will participate in a panel on “Out-of-Home-Advertising – Video Networks, Retail & Digital Landscapes” at the upcoming 1st Annual Advertising 2.0 show, a jointly produced Advertising Age and Digital Hollywood event. Brewster will discuss how television, broadband, social media, and a trusted retail brand can resonate with consumers in an overcrowded entertainment ecosystem, where aspects of the brand DNA can be brought to bear via in-store media solutions, and more. Please see below for details.

What: PlayNetwork participates in Advertising Age - Digital Hollywood Summer panel: “Out-of-Home-Advertising – Video Networks, Retail & Digital Landscapes”

When: Wednesday, June 4, 2:15 – 3:30 p.m.; the session is part of Track I – The Advertising Next Track

Where: Advertising 2.0 New York

June 4 – 5, 2008

Worldwide Plaza, 8th Ave. and 50th St., The New World Stages

New York, New York

Who: David Brewster, Senior Vice President, North American Music and Messaging Services, PlayNetwork. Brewster joined PlayNetwork in July 2005 after a period of consulting work for the company. From 1997 to 2004, David directed the music and entertainment business at Starbucks Coffee Company. He helped craft a seamless customer experience with the Starbucks brand through music at multiple touch points including in-store programming, custom compilation CDs, targeted sponsorships and through the retail operations of Hear Music stores and website. Brewster understands the methodology, effects and business results of national brand enhancement through the power of music and entertainment. David's previous career was in trade book publishing, with roles in editorial, sales and marketing for Houghton Mifflin Co. and Penguin Putnam (formerly Viking Penguin). He has a degree in English from Reed College.

Details: The “Out-of-Home-Advertising – Video Networks, Retail & Digital Landscapes” panel is part of Advertising Age 2.0’s (jointly developed with Digital Hollywood) “Transformation + Innovation = The Global Media & Communication Revolution” strategic conference track. Just as the web, mobile and desktop technologies enhance the user experience and expand the content and commerce palate, so is the out-of-home, every-environment digital experience being revolutionized. Digital information, entertainment and advertising content are now becoming accessible wherever broadband, kiosks, and wall-screens can reach. And as the every-environment digital experience evolves, customers are being catered to in a personalized digital environment, experiencing all the audio, visual and interactive techniques otherwise available on the Net. From the personalized software to the high definition visual technology, digital environments are transforming the out-of-home experience just as it transformed the home and office.

The industry is undergoing wide-reaching change driven by technological advances and shifting customer needs and "Advertising 2.0" is intended to help probe those questions and bring together over 1000 of the leading executives, the thought leaders from the Advertising, Technology, Media News Media, Consumer Electronics and Financial & Marketing Industries.

For more information on PlayNetwork, Advertising Age, or Digital Hollywood, please visit www.playnetwork.com, www.adage.com or www.digitalhollywood.com

About PlayNetwork

Established in 1996, Redmond, Washington-based PlayNetwork, Inc. is an integrated media services leader for worldwide business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington, based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, Diesel, Hot Topic, Houlihan’s, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's, The Finish Line and Under Armour. The XM for Business service is now managed by PlayNetwork through a new strategic relationship with XM Satellite Radio. More information is available at www.playnetwork.com or www.xm4biz.com.

From Dining Table To Web, Chili’S Uses Music To Deliver A Spiced-Up Experience

Fri, 16 May 2008 00:00:00 GMT

PlayNetwork, a global leader in providing signature media experiences for businesses, announced today it has expanded its work with Chili’s Grill & Bar to include custom web radio. Chili’s, the flagship brand of casual dining leader Brinker International (NYSE: EAT), operates more than 1,400 locations in 24 countries. PlayNetwork also provides custom in-store music programming for Chili’s globally.

Accessible via the “Fun” section of the Chili’s Grill & Bar website, the new Chili’s Radio Network features new artists, great hits and contemporary music designed to “Pepper In Some Fun” throughout a listeners’ day, wherever they are. While in-restaurant music is programmed for specific times of day and customized for restaurants by location, the far-reaching nature of web radio gives Chili’s the ability to help listeners discover new music by supplementing its playlists with unique, lesser known tracks and artists.

“We have received positive reviews from our guests and team members on our music. We challenged PlayNetwork to present some creative new ways to engage our guests and extend the energy of the brand to our online environment,” said Krista Gibson, senior vice president of brand strategy for Chili’s Grill & Bar. “What we got is a web radio network that mirrors the energy of our restaurants.”

“Chili’s has always been progressive in its use of music, and the expansive playlist fits perfectly with the bold atmosphere and menu,” said Craig Hubbell, executive vice president of Media Services, Sales and Marketing for PlayNetwork. “Web radio is an ideal platform for taking that restaurant experience and putting it in front of customers at home, at work, or wherever they access the Internet. PlayNetwork is proud to partner with Chili’s in helping build an even deeper connection with their loyal patrons.”

PlayNetwork is the only signature media services provider for business offering a full suite of brand-specific music promotional programs including podcasts, web radio, compilation CDs, digital downloads and artist promotional offers. PlayNetwork’s services help some of the world’s hottest companies further their brands and promote their businesses with compelling, trend-setting music and portable media that attract, direct, educate, and entertain customers.

About Chili’s Grill & Bar

Chili's Grill & Bar is the flagship brand of Dallas-based Brinker International (NYSE: EAT), a recognized leader in casual dining. Chili's offers a fun, energetic atmosphere and a distinct, fresh mix of grilled American favorites at more than 1,400 locations in 24 countries. Other Brinker brands include Romano's Macaroni Grill, Maggiano's Little Italy and On The Border Mexican Grill & Cantina. For more information, please visit http://www.chilis.com.

About PlayNetwork

XM For Business Partners With Crown International To Increase Local Market Reach Nationwide

Fri, 16 May 2008 00:00:00 GMT

XM for Business — helping businesses attract and entertain customers and employees with vibrant branded music and audio content by delivering outstanding audio programming from XM Satellite Radio, America’s most popular satellite radio offering — announced today a strategic relationship with Crown Audio, one of the world’s largest and most respected manufacturers of power amplifiers and components for professional audio markets, under which Crown Audio will promote XM for Business. The XM for Business service is managed by PlayNetwork, Inc. on behalf of XM Satellite Radio.

Retailers and other businesses looking to feature XM Satellite Radio’s high-quality programming for their business can now reach out to Crown Audio’s nationwide local dealers. The authorized dealers will be able to activate the XM Satellite Radio service for their business customers using Crown Audio’s integrated components.

“This partnership hits the sweet spot for both companies,” says Dave Purdy, Senior Vice President of XM for Business. “Crown Audio is one of the most highly regarded names in commercial audio components and their dealers are recognized as some of the best sound integration firms,” he continues. “This joint venture by two of the most well respected brands in their fields means these high quality dealers will now have access to the XM Satellite Radio programming service through XM for Business.”

The working relationship between the two companies opens up a broad local market reach for XM for Business by leveraging Crown Audio’s thousands of professional dealers nationwide. The premier commercial audio component manufacturer, a division of Harman International, will supply their dealers with integrated amplifiers featuring a built-in XM radio tuner to activate the XM Satellite Radio service with their local customers.

“It’s a smart decision that should get a lot of mileage for both of us,” says Bill Raimondi, Market Development Manager for Crown Audio. “XM Satellite Radio delivered by XM for Business offers a superior service and their commitment to Crown Audio equals a great opportunity to further Crown’s visibility in the marketplace while presenting greater points of presence for XM for Business through our local dealers.”

With a built-in XM Radio tuner, the 140 MAx and 180 MAx made by Crown Audio, are the first integrated tuner-mixer-amplifiers designed for commercial use, and deliver XM Satellite Radio programming in digital sound quality. The integrated components are the centerpiece of the 140 and 180 MAx PACKs: complete business sound systems with Crown and JBL components.

“The bundled 140 MAx PACK and 180 MAx PACK with JBL speakers offers a straightforward, out-of-the-box solution for businesses,” affirms Purdy. “With Crown’s first-rate technology, exceptional audio dealers, and the great XM Satellite Radio programming, this translates to a quality, easily accessible, low-cost solution for businesses to bring music in.”

More details can be found at www.XM4Biz.com or by calling XM for Business toll-free at 1 (866) XM4-BUSI (964-2874).

You can also experience XM for Business in-person at booth number 5760 at the National Restaurant Association (NRA) trade show May 17-20, 2008 at McCormick Place in Chicago, IL.

About XM for Business/PlayNetwork

XM for Business offers businesses the ability to enjoy more than 170 digital channels of XM Satellite Radio programming, including commercial-free music, premier sports, news, talk and other audio entertainment, with their customers and employees. The XM for Business service reaches tens of thousands of business subscribers, providing them with America's number one satellite radio offering of vibrant, branded music and audio content. Managed by PlayNetwork, Inc. — a global leader in providing signature media experiences for businesses — through a strategic relationship with XM Satellite Radio, XM for Business is the perfect solution for companies seeking a simple, affordable way to introduce music to the business environment. For more information, visit XM for Business at www.XM4Biz.com.

About Crown International

Crown International, a Harman International company, manufactures amplifiers, microphones, and systems control products for professional audio markets worldwide, with corporate headquarters located in Elkhart, Indiana. For more information, visit Crown online at www.crownaudio.com.

Customer Service And Support Take Center Stage At PlayNetwork

Tue, 22 Apr 2008 00:00:00 GMT

PlayNetwork, a global leader in providing signature media experiences for businesses, announced today two promotions within its Client Services organization. The promotions highlight an ongoing companywide commitment to leading customer service and support, and build on PlayNetwork’s ability to deliver high-impact integrated media experiences as a valued and trusted partner.

Working closely with the PlayNetwork executive team to support and manage the company’s aggressive growth will be Darrell Champagne, who assumes the role of Senior Vice President, Operations/Audio and Video Systems Services. In this role, Champagne will serve as chief architect and strategist for PlayNetwork’s Audio/Video System Services, and lead the AV systems and operations teams. Champagne will also spearhead PlayNetwork’s Client Services organization; ensuring customer engagements are executed to the highest quality and backed by the best support in the industry. Champagne has more than 15 years’ experience in the commercial audio arena. As a top representative of commercial and professional sound products for BOSE Corporation and Toa Electronics, he managed sales and implementation of large-venue sound systems including Staples Arena, the Carrier Dome and Air Canada Center.

For her ongoing dedication to delivering superior customer service, Shari Green has been promoted to Vice President, Client Services. Reporting directly to Champagne, Green will be responsible for all customer-facing service activities for PlayNetwork’s Media and Systems Services groups, including customer service, technical service and project management. She brings 14 years of sales, marketing, account management, operations, customer service, technical service, and project management experience to her role of Vice President.

“To create branded environments that truly resonate and reflect a brand’s essence our team must be more than a vendor, we have to become true partners and immerse ourselves in our customers’ DNA,” said Lon Troxel, Executive Chairman and CEO, PlayNetwork. “Darrell and Shari have demonstrated an ability to partner with PlayNetwork’s customers on an ongoing basis and their new roles will provide an even better opportunity to ensure we maintain the highest levels of customer service across the company.”

About PlayNetwork

PlayNetwork, Inc. is an integrated media services leader for worldwide business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington-based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, Diesel, Hot Topic, Houlihan’s, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's, The Finish Line and Under Armour. The XM for Business service is now managed by PlayNetwork through a new strategic relationship with XM Satellite Radio. More information is available at www.playnetwork.com or www.xm4biz.com.

The New Deal

Tue, 01 Apr 2008 00:00:00 GMT

Management Team Changes Lay Groundwork For Future PlayNetwork Growth

Tue, 18 Mar 2008 00:00:00 GMT

PlayNetwork, a leading provider of integrated media experiences for business, announced today several promotions across the organization, including the areas of sales, strategic account management and marketing. The promotions come on the heels of two recent strategic executive-level promotions, and aim to support ongoing growth driven by customer demand for the company’s Music & Messaging, Video Media and XM for Business Services.

To support the continued growth of the company’s media offerings, Jody McKinley has been promoted to Vice President, Direct Sales, responsible for the continued development and management of the Direct Sales team. McKinley first joined the company in 2002 as an early member of PlayNetwork's esteemed National Sales Team. Most recently, as the Senior Director, Major Account Sales, he has been responsible for developing and launching the major account sales channel for PlayNetwork. McKinley has nearly 15 years of experience working with national brands. Prior to joining PlayNetwork, he served as a Business Development Manager for Business Television Video, and was the Executive Producer & Creative Director for Impressions Multimedia Productions, a company he co-founded in the mid-90s.

For her unparalleled dedication to customer satisfaction, Nadine Zgonc has been promoted to Vice President, Strategic Account Management. Zgonc first took her place on PlayNetwork’s senior management team as Senior Director, Strategic Account Management, after three years of account management service. Her leadership ensures the needs of all strategic accounts across North America are managed effectively and responsibly. Zgonc brings 14 years of customer service, project management, and account management experience within the media and Internet sectors to her post as she continues to lead PlayNetwork’s team of Strategic Account Managers.

In recognition for her leadership of the marketing organization and ensuring a consistent, identifiable brand in the industry, Heidi Keele has been promoted to Vice President of Marketing and Communications. In addition to responsibility for company branding, positioning, and internal and external communications, Keele will direct marketing and communications efforts for both the Direct and VAR Sales channels. Keele joined PlayNetwork in 2007 to lead the areas of Marketing and Public Relations for the company. She brings more than a decade of experience in product and programs marketing, with the majority of time spent in the high tech industry. Prior to joining PlayNetwork, Keele drove mobile marketing programs for InfoSpace, Inc., and spent several years creating and driving programs for the developer marketing segment at Microsoft Corporation. In the late-90s, Keele served as Director of Sales and Marketing for Seattle-based start-up iSolute.com.

“It gives me great pleasure and satisfaction to watch PlayNetwork grow as a company and these individuals grow as professionals,” said Lon Troxel, Executive Chairman and CEO of PlayNetwork. “Although titles and roles have changed, their dedication and loyalty to the company and our customers remains consistent, and is a large part of our continued growth and differentiation within the industry.”

About PlayNetwork

PlayNetwork, Inc. is an integrated media services leader for worldwide business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington, based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, Diesel, Hot Topic, Houlihan’s, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's, The Finish Line and Under Armour. The XM for Business service is now managed by PlayNetwork through a new strategic relationship with XM Satellite Radio. More information is available at www.playnetwork.com or www.xm4biz.com.

PlayNetwork To Host Pat Monahan As Headline Entertainment At W Hotel Media Event

Mon, 17 Mar 2008 00:00:00 GMT

PlayNetwork, Inc., a global leader in providing signature media experiences for businesses, announced today that Pat Monahan, lead singer of the Grammy award winning band Train, will be the special guest performer for the company’s “Fire and Ice” evening event hosted at the W Hotel – Lakeshore in Chicago.

The exclusive performance on March 19 features an evening with Monahan entertaining industry guests and partners in W Chicago Lakeshore’s “Altitude” venue, located on the 33rd floor. Monahan is currently promoting his debut solo album, Last of Seven, available everywhere now. Visit www.patmonahan.net for information on the new release.

“We’re thrilled that Monahan has agreed to entertain our customers with his captivating sound in an environment designed to leave an impression,” says Heidi Keele, PlayNetwork’s Senior Director of Marketing & Communications, “Pat’s a natural fit for such a hip and stylish setting, and the combination of his music and the Altitude setting drives home the fact that, for PlayNetwork and our customers, it’s all about the total experience.”

Guests will be invited to sip on the event themed Fire on Ice Martini before Monahan performs an hour long set for the crowd of industry guests followed by an autograph and photo session. To secure the evening’s entertainment, PlayNetwork leveraged its strong label and licensing relationships to reach out to Monahan.

“We are proud of all the relationships we’ve built with labels and artists and look for win-win opportunities to work with artists like Pat,” says Jeff Heiman, Vice President of Label & Licensing for PlayNetwork. “We are continually exploring ways to promote the musical talents that we program every day for the brands we serve.”

More information on the event is available by contacting marketing@playnetwork.com.

About PlayNetwork

PlayNetwork Inc. is an integrated media services leader for worldwide business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington, based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, Diesel, Hot Topic, Houlihan’s, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's, The Finish Line and Under Armour. PlayNetwork also manages the XM for Business service through a strategic relationship with XM Satellite Radio. More information is available at www.playnetwork.com or www.xm4biz.com.

Executive-Level Promotions Pave The Way For Continued

Thu, 13 Mar 2008 00:00:00 GMT

PlayNetwork, Inc., a global leader in providing signature media experiences for businesses, today announced two strategic promotions within its executive management team of longtime industry veterans. The move more closely aligns the company’s core media services groups under a single unit to support ongoing customer demand for its connected media offerings which combine Music, Messaging, Video Media, and Promotional Entertainment Services. PlayNetwork continues to develop innovative, creative solutions for its clients, and this change will enable the company to bring those industry leading solutions to market more rapidly.

To accomplish this vision, Craig Hubbell has been promoted to Executive Vice President of Media Services, Sales and Marketing. Reporting directly to Executive Chairman and CEO Lon Troxel, Hubbell will oversee all aspects of the Media service groups, the direct and VAR sales channels, Strategic Account Management and Marketing. Hubbell joined PlayNetwork in 2002 as the company's Vice President, Strategic Account Management, responsible for the management and service of PlayNetwork's customer locations. Hubbell has more than 12 years of direct industry experience, including work with some of the best known brands in the hospitality and retail industries. He brings more than 20 years of service industry experience to his new role, having previously held leadership positions in sales, strategic account management and customer service.

The company has also promoted Sue Hoover to Chief Financial Officer, responsible for PlayNetwork’s finance, legal and human resources functions. Formerly the company’s Senior Vice President of Finance and Administration, Hoover joined PlayNetwork in 2006 to lead the finance and accounting department. She brings more than 20 years of in-depth business acumen and financial strategy experience that will play a vital role as the company continues its aggressive growth. Hoover will continue to oversee PlayNetwork’s cash management and financial reporting, as well as relationships and coordination with financial institutions and independent auditors. Prior to PlayNetwork, Hoover was Vice President of Finance and Administration for Seattle-based Saltmine Inc., a web design and service company. She has also served as VP of Finance and CFO for a number of companies, including Verispan, LLC and Quintiles Transnational Corp., developing and implementing financial strategies in a variety of industries including health care, travel and Internet media.

“As we look to the future, our talented management team will sustain and grow our leadership position in music and messaging services, while at the same time building increased market share in video media services,” said Lon Troxel, Executive Chairman and CEO of PlayNetwork. “Sue and Craig are incredible assets for the company and our clients, and it’s rewarding to have such an exemplary team at the helm as the company continues to experience rapid growth.”

About PlayNetwork

PlayNetwork And C-Nario Partner To Address Growing Demand For Multi-Screen, Multi-Channel Digital Signage Deployments

Tue, 11 Mar 2008 00:00:00 GMT

PlayNetwork, the leading provider of integrated media experiences for business, and C-nario, an established market leader in state-of-the-art digital signage solutions, today announced a strategic partnership to address the growing market for synchronized multi-channel digital signage solutions. Specifically, the partnership aims to put the combined power of PlayNetwork’s Video Media Services expertise and C-nario’s state-of-the-art digital signage solutions directly in the hands of companies looking to deploy synchronized, multi-screen, multi-channel digital signage networks.

Already deployed in 26 countries, C-nario’s technology enables and empowers digital signage networks by providing unparalleled playback and management capabilities of complex, better-than-broadcast-quality video displays in an extensive range of high-traffic environments. The highly scalable software can run 10,000 concurrent content “channels” across single- or multi-screen deployments, creating standard sized displays with the properties of a much larger canvas at a fraction of the cost. The C-nario software manages the entire process of content scheduling and distribution for a seamless digital signage experience.

PlayNetwork has been at the forefront of providing Video Media Services to the retail and hospitality industry, creating custom video programming that drives brand recognition and supports overall marketing efforts for some of today’s hottest brands. The combined PlayNetwork – C-nario solution provides a complete end-to-end synchronized, multi-screen, multi-channel digital signage solution, from creative direction and content creation to systems installation and infrastructure management.

“As more companies rely on PlayNetwork to provide end-to-end digital media experiences, our partnership with C-nario helps us deliver on increasingly complex digital signage application demands from our customers, and allows us to employ the most creative use of video content to compliment our audio, systems and messaging solutions,” said James Condon, Senior Vice President, Video Media Services for PlayNetwork, Inc. “With C-nario’s technology, we can now offer even more robust and differentiated digital signage solutions to our customers.”

“The agreement underscores the growing demand for the very powerful and dynamic digital signage software solutions that C-nario engineers,” said Neil McGowan, President and COO of C-nario, Inc. “We are enabling PlayNetwork to easily produce digital signs with the stopping power that their customers in various sectors, such as retail and hospitality, are demanding. The alliance represents an important milestone in our mission to produce software solutions that enable and empower the next generation of digital signage networks.”

About PlayNetwork

About C-nario

C-nario is a world-class provider of end-to-end software-based digital dynamic messaging and signage solutions across all industries, including advertising, corporate, public, media and entertainment sectors. C-nario’s cutting edge technology enables unparalleled playback and management capabilities of complex better-than-broadcast quality video displays in an extensive range of high traffic environments. To-date, the company has deployed in 26 countries through its global partners and international value-added resellers. Founded in 2002, C-nario is part of the Carmel Ventures portfolio and a member of the Disk-In Group. The company has offices in the United States, Europe, Asia and Israel. For more information about C-nario visit www.c-nario.com.

PlayNetwork Continues to Deliver Starbucks Music

Tue, 26 Feb 2008 00:00:00 GMT

PlayNetwork Inc., a global leader in providing signature media experiences for business, announced today that Starbucks has extended its long-time partnership with PlayNetwork by signing a new Music Services Agreement for in-store music and related services to be provided to Starbucks stores throughout North America.

Starbucks continues to build a distinctive, highly regarded brand around the globe. By utilizing PlayNetwork’s custom media programming and playback services, Starbucks reinforces its identity through unique in-store music experiences. PlayNetwork has a dedicated programming and account management team to support Starbucks in creating and delivering the Starbucks music experience around the world.

PlayNetwork had important roles in the delivery and execution of several recent successful events, including the use of PlayNetwork technology in support of specific playlists when Starbucks teamed up with Apple iTunes for the “Song of the Day” giveaway to promote the launch of the Now Playing service. PlayNetwork provides infrastructure support for the Now Playing platform.

“Starbucks is one of the most recognized and respected brands in the world,” said David Brewster, Senior VP, Marketing and Creative Services for PlayNetwork, Inc. “We are pleased that as Starbucks expands, they are extending the positive music environment PlayNetwork has helped to create.”

“Music has a global appeal and reach that Starbucks has recognized for years. Our longtime relationship with them is a great case study to how environment and consumer experience is a key element to the success of a global brand,” added Kim Dahmen, Senior VP, Global Operations for PlayNetwork.

About PlayNetwork

PlayNetwork Inc. is an integrated media services leader for worldwide business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington, based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, Diesel, Hot Topic, Houlihan’s, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's, The Finish Line and Under Armour. The XM for Business service is now managed by PlayNetwork through a new strategic relationship with XM Satellite Radio. More information is available at www.playnetwork.com or www.xm4biz.com.

PlayNetwork Welcomes Regional Director Of Var Sales, Launches Self-Service Web Portal To Support Its Value-Added Reseller Network

Mon, 25 Feb 2008 00:00:00 GMT

PlayNetwork, a leading provider of integrated media experiences for business, today announced Tom Möller has joined the company as regional director of VAR sales, east. Tom will be responsible for the recruitment and training of PlayNetwork’s VAR team in the east, who in turn will be selling and servicing PlayNetwork and “XM for Business” services (see related release, “XM Satellite Radio and PlayNetwork Announce Strategic Relationship,” December 12, 2007). In addition, the company has launched a new self-service value-added reseller (VAR) web portal to provide its growing network of resellers with the most efficient tools to offer high-quality and customized suites of music programming services to local companies and franchise markets of all sizes.

Tom Möller brings a host of established relationships with VARs from his 12-plus years with AEI Music’s international and affiliate sales groups. Born in Sweden to a family of renowned musicians, Tom also lends an extensive musical and recording industry background to the PlayNetwork team. He received a Music Engineering Technology Degree from the University of Miami. Tom is also an accomplished drummer / percussionist and has previously been signed with Enigma and Capitol Records. Tom will be based in Nashville.

“Tom’s combination of sales and music industry knowledge made him the perfect candidate to drive our eastern region VAR program. I have every confidence our current and new VAR partners will come to know Tom as an indispensible resource,” said Dave Purdy, senior vice president, VAR Services, PlayNetwork. “The addition of Tom and our new web portal solidify the national scope of our program, while providing our entire VAR network with a world class support system and resources.”

The web portal, which can be accessed through a unique URL, is divided into two sections. The first section, which doubles as the site’s landing page, is a public section where anyone can gather information about PlayNetwork’s products and services. Rather than visit PlayNetwork’s official homepage, resellers can guide prospects and customers through the music and technology specific website. The second section is a password-protected site accessible only by PlayNetwork certified resellers. Each of the VAR-specific sites is customized, further streamlining the sales and service process.

“I applaud PlayNetwork for taking its VAR support to the next level,” said Frank Tarantino, President, Creative Retail Communications, Inc. “The entire process, from taking a business decision maker from a prospect to a customer, can sometimes be lengthy and cumbersome without the right support. PlayNetwork’s web portal displays the information my team needs, on-demand. Anything that can make the process more efficient gives me, my colleagues and customers an advantage.”

PlayNetwork tapped ChannelReady — a Bellevue, WA-based company with deep expertise in creating, writing and delivering tools to empower channel partners and sales teams — to create the portal. “Effective and engaging channel communication is a crucial component of meeting sales goals and implementing consistent, seamless marketing programs. Companies such as PlayNetwork that recognize the importance of providing these resources and support will help ensure increasing success of their channel programs and partners,” added Frank Chenn, principal at ChannelReady.

PlayNetwork continues to recruit resellers with the highest caliber audio/video integrators in all markets. The company also has plans to launch a franchise-specific portal in the near future. For more information please visit varportal.playnetwork.com

About PlayNetwork

PlayNetwork Inc. is an integrated media services leader for worldwide business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington, based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, Diesel, Hot Topic, Houlihan’s, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's, The Finish Line and Under Armour. The XM for Business service is now managed by PlayNetwork through a new strategic relationship with XM Satellite Radio. More information is available at www.playnetwork.com or www.xm4biz.com.

Under Armour Takes Top Honors In 2007 Chain Store Age “Retail Store Of The Year” Awards

Wed, 20 Feb 2008 00:00:00 GMT

Under Armour, Inc. (NYSE: UA) has been selected by Chain Store Age magazine as a winner in the 2007 “Retail Store of the Year” awards. The Baltimore-based developer, marketer and distributor of branded performance apparel, footwear and accessories secured top honors in one of the retail industry’s hottest design competitions in the “single unit store” category for its breakthrough retail location in Annapolis, Maryland.

PlayNetwork — the leading provider of integrated media experiences for business — played an integral role in the overall environment, helping create the authentic Under Armour branded in-store experience that customers experience as soon as they enter the underbelly-of-the-stadium-like tunnel featured at the entrance of the store. PlayNetwork’s in-house music, video media and systems design teams worked for months with the creative team at Under Armour to develop a compelling design and sound to convey the excitement and emotion of sports. An entrance tunnel display fixture, which mimics walking into a stadium, is the prominent feature of the location. High-definition images and logos create unified images across the screens, and are accompanied by full-motion video and music that gradually crescendos as customers enter to simulate the adrenaline and excitement of entering a packed sports stadium.

“Our first full-line location is an exciting step for Under Armour, and we’ve already seen an overwhelmingly positive response from the industry, partners and our loyal Annapolis based customers,” said Christopher Hufnagel, Vice President of Retail, Under Armour. “PlayNetwork’s expertise in music and video presentation, and ability to help translate the feeling of the Under Armour brand to a physical store location, were certainly a factor in Under Armour being honored with this award in addition to contributions from our select list of key retail partners.”

The expert panel of judges, which included experienced architects, designers and retailers, selected Under Armour based on three main criteria: project objective, unique project characteristics, and special design elements/materials.

All Retail Store of the Year winners will be highlighted in the February 2008 issue of Chain Store Age. Awards will be presented at the annual Retail Store of the Year awards dinner.

“The Under Armour brand is infused with emotion, intensity and performance. It was a privilege to work with such an exciting company to transform these attributes into something that would create a shopping experience like no other,” said Lon Troxel, CEO, PlayNetwork, Inc. “We congratulate Under Armour and look forward to partnering with them again on even more exciting ventures.”

About PlayNetwork

PlayNetwork Inc. is an integrated media services leader for worldwide business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington-based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, Diesel, Hot Topic, Houlihan’s, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's, The Finish Line and Under Armour. The XM for Business service is now managed by PlayNetwork through a new strategic relationship with XM Satellite Radio. More information is available at www.playnetwork.com or www.xm4biz.com.

About Under Armour, Inc.

Under Armour(R) (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at www.underarmour.com.

Tech Bytes

Sun, 10 Feb 2008 00:00:00 GMT

Retail Stores of the Year

Fri, 01 Feb 2008 00:00:00 GMT

XM Satellite Radio, PlayNetwork And Chateau Ste. Michelle To Hold Special “XM For Business” Reception

Wed, 30 Jan 2008 00:00:00 GMT

PlayNetwork, a leading provider of integrated media experiences for business, announced today an event at Chateau Ste. Michelle winery in Woodinville, Washington to celebrate the official launch of “XM for Business.” The event marks the public launch of the new commercial music service and welcomes Chateau Ste. Michelle as the first official customer. Attendees will have the opportunity to sample the Chateau’s award winning wines, enjoy a live performance by musician LeRoy Bell, and mingle with XM Satellite Radio and PlayNetwork executives – all while enjoying the hospitality of one of the region’s most acclaimed wineries.

Details of the event are:

What: XM for Business launch reception

When: Wednesday, January 30, 2008

4:30-7:30 p.m. PST

• 4:30 Event Doors Open

• 5:00 Performance by LeRoy Bell

• 6:00 Keynote Address Begins

• 6:20 Ribbon Cutting

• 6:25 Press Briefings

• 7:30 Event Concludes

Where: Chateau Ste. Michelle Winery

Banquet Room

14111 NE 145th Street

Woodinville, Washington 98072

Who: Lon Troxel, CEO, PlayNetwork;

Dave Purdy, Senior Vice President, XM for Business/PlayNetwork;

Walter Kerner, XM Satellite Radio;

Additional PlayNetwork and XM Satellite Radio representatives;

Live entertainment by musician LeRoy Bell

RSVPs: To attend the event, please contact playnetwork@pancomm.com or call 978-474-1900 and ask for a member of the PlayNetwork team.

Managed by PlayNetwork, the new XM for Business service makes XM Satellite Radio’s more than 170 all-digital channels available to business customers across the country.

About PlayNetwork

PlayNetwork Inc. is an integrated media services leader for worldwide business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington-based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, Diesel, Hot Topic, Houlihan’s, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's, The Finish Line and Under Armour. The XM for Business service is now managed by PlayNetwork through a new strategic relationship with XM Satellite Radio. More information is available at www.playnetwork.com or www.xm4biz.com.

Xm For Business Announces Chateau Ste. Michelle As First Official Customer Of The All-New Music Service

Tue, 29 Jan 2008 00:00:00 GMT

PlayNetwork, a leading provider of integrated media experiences for business, announced today Chateau Ste. Michelle winery in Woodinville, Washington as the company’s first official “XM for Business” customer. Managed by PlayNetwork, the new XM for Business service makes XM Satellite Radio’s more than 170 all-digital channels available to business customers across the country. The world-renowned winery chose the XM for Business service to further enhance the overall experience of its many visitors while complementing its beautiful setting and facilities.

With XM for Business, Chateau Ste. Michelle will now be able to take full advantage of XM’s menu of commercial-free music and premier sports, news, talk and other audio entertainment. The winery will be able to select appropriate audio entertainment by event, time of day, season and more, or simply help facilitate a desired mood or ambiance.

“XM for Business is an accessible and cost-efficient way to create brand identity, loyalty and customer experience for any business, from a landmark winery or couture clothing boutique in Los Angeles, to anything in-between,” said Dave Purdy, Senior Vice President, XM for Business, PlayNetwork. “Chateau Ste. Michelle is a wonderful example of how audio entertainment can be incorporated and used to add even a more personalized touch and level of enjoyment to an already beautiful environment.”

Chateau Ste. Michelle is Washington’s oldest and most acclaimed winery. Located in Woodinville, the winery offers daily tours, tastings, culinary events and hosts some 300,000 visitors annually. Today, Chateau Ste. Michelle is not only recognized for pioneering vinifera grape growing in the Columbia Valley, but is also a leader in modern day viticultural research. The winery combines an ongoing dedication to research with a commitment to classic winemaking traditions. Known for its highly acclaimed Chardonnay, Riesling, Merlot and Cabernet, Chateau Ste. Michelle has received some of the highest accolades in the industry, including “American Winery of the Year 2004” from Wine Enthusiast Magazine and “2005 Winery of the Year” by Restaurant Wine Magazine.

“At Chateau Ste. Michelle, we work hard to create a scenic and enjoyable environment for visitors from around the world to learn about and enjoy fine wine from Washington state. XM for Business was the perfect solution in helping us achieve an even greater and more intimate experience for our guests,” said Josh St. Aubin, Culinary Events Senior Manager, Chateau Ste. Michelle. “We have already received positive comments on the variety of music from our visitors, and the customer service support and attention to detail from PlayNetwork have made the transition to XM for Business easy.”

To celebrate the move to the XM for Business service, Chateau Ste. Michelle will host a private reception in cooperation with PlayNetwork and XM Satellite Radio on January 30. The event will feature music by jazz musician LeRoy Bell. More information on the event is available by contacting Stacy Pelletier or Aidan Bradley at 978-474-1900 or playnetwork@pancomm.com.

Details on the service are available by calling 1-888-XM4-BUSI or visiting www.xm4biz.com.

About PlayNetwork

PlayNetwork Inc. is an integrated media services leader for worldwide business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington, based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, Diesel, Hot Topic, Houlihan’s, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's, The Finish Line and Under Armour. The XM for Business service is now managed by PlayNetwork through a new strategic relationship with XM Satellite Radio. More information is available at www.playnetwork.com or www.xm4biz.com.

About Chateau Ste. Michelle

Founded in 1934, Chateau Ste. Michelle pioneered vinifera grape growing in Washington State and has been producing classic European varietal wines under the Chateau Ste. Michelle label since 1967. The winery combines an ongoing dedication to research with a commitment to classic winemaking traditions. The winery owns 3,400 acres of vineyards in the Columbia Valley of eastern Washington, including Canoe Ridge Estate and Cold Creek, one of the state’s oldest and most acclaimed vineyards. As part of the winery’s ongoing pursuit to quality, Chateau Ste. Michelle enjoys winemaking partnerships with two of the world’s most distinguished vintners. Col Solare is an alliance with Tuscany’s Piero Antinori and Eroica Riesling is a partnership with the Mosel’s Ernst Loosen. For more information, please visit www.ste-michelle.com/.

Satellite Radio Goes Retail

Tue, 01 Jan 2008 00:00:00 GMT

10 strategies for enticing visitors to buy or act

Tue, 01 Jan 2008 00:00:00 GMT

Where Does Mall Christmas Music Come from?

Fri, 21 Dec 2007 00:00:00 GMT

Competing on Many Levels

Sat, 15 Dec 2007 00:00:00 GMT

Stores’ customized music cues holiday mood

Fri, 14 Dec 2007 00:00:00 GMT

XM Satellite Radio And PlayNetwork Announce Strategic Relationship

Wed, 12 Dec 2007 00:00:00 GMT

XM Satellite Radio, the nation’s leading satellite radio company, and PlayNetwork, a leading provider of integrated media experiences for business, announced today a strategic relationship under which PlayNetwork will manage all commercial business sales and service on behalf of XM. The new “XM for Business” service, available to business customers across the country, will enable business customers to experience XM and benefit from PlayNetwork’s industry expertise and specialized direct-sales workforce.

The partnership with PlayNetwork includes access to PlayNetwork’s nationwide network of dealers, equipment distributors and customer service representatives. Over 170 digital channels of XM Satellite Radio programming will be available including commercial-free music and premier sports, news, talk and other audio entertainment. In addition, PlayNetwork will report and pay all commercial licensing and royalty obligations to the artists, songwriters, publishers and recording labels through their established relationships with licensing agencies.

“PlayNetwork’s expertise in managing commercial services will be integral in growing XM business sales,” said Dan Murphy, EVP, Retail Aftermarket Distribution, XM Satellite Radio. “This agreement gives us access to PlayNetwork’s seasoned direct-sales team that specializes in providing music and entertainment services to businesses all over the country.”

“Business owners want a low-cost, no hassle solution to providing a music experience to their customers; ‘XM for Business’ is that solution,” said Dave Purdy, Senior Vice President, XM for Business, PlayNetwork. “Our first-class relationships with the music industry and our new relationship with XM Satellite Radio, allow us to provide businesses of all sizes the largest selection of music and audio entertainment programming available, at a low-cost, while simultaneously ensuring all royalties and services will be taken care of. The XM for Business service is a perfect complement to the customized music, video, promotional and audio/video design and integration services we have provided to commercial clients in more than 50 countries, over the past 10 years.”

Details on the service are available by calling 1-888-XM4-BUSI or visiting www.xm4biz.com.

About XM

XM is America's number one satellite radio company with more than 8.5 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City, Chicago, the Country Music Hall of Fame in Nashville, Toronto and Montreal, XM's 2007 lineup includes more than 170 digital channels of choice from coast to coast: commercial-free music, premier sports, news, talk radio, comedy, children's and entertainment programming; and the most advanced traffic and weather information.

XM, the leader in satellite-delivered entertainment and data services for the automobile market through partnerships with General Motors, Honda, Hyundai, Nissan, Porsche, Subaru, Suzuki, Toyota, and Ferrari, is available in 140 different vehicle models for 2007. XM's industry-leading products are available at consumer electronics retailers nationwide. For more information about XM hardware, programming and partnerships, please visit http://www.xmradio.com/.

Factors that could cause actual results to differ materially from those in the forward-looking statements in this press release include demand for XM Satellite Radio's service, the Company's dependence on technology and third party vendors, its potential need for additional financing, as well as other risks described in XM Satellite Radio Holdings Inc.'s Form 10-K filed with the Securities and Exchange Commission on 3-1-07. Copies of the filing are available upon request from XM Radio's Investor Relations Department. Programming is subject to change.

About PlayNetwork

PlayNetwork Inc. is an integrated media services leader for worldwide business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington, based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, Diesel, Hot Topic, Houlihan’s, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's and The Finish Line. The XM for Business service is now managed by PlayNetwork through a new strategic relationship with XM Satellite Radio. More information is available at www.playnetwork.com

or www.xm4biz.com.

PlayNetwork helps stores choose music to keep shoppers spending

Wed, 14 Nov 2007 00:00:00 GMT

Tidbits

Fri, 02 Nov 2007 00:00:00 GMT

Under Armour taps PlayNetwork to help bring the UA brand to life at the company's first retail location

Wed, 31 Oct 2007 00:00:00 GMT

PlayNetwork, the leading provider of integrated media experiences for business, today announced Under Armour® (NYSE: UA) has selected the company as the provider of custom music, video and systems integration for its first retail store location. Based in Baltimore, Maryland, Under Armour is a leading developer, marketer, and distributor of branded performance apparel, footwear and accessories.

PlayNetwork’s in-house music, video media and systems teams have been working together for months with the creative team at Under Armour to develop a compelling design and sound to convey the excitement and emotion of sports. An entrance tunnel display fixture, which mimics walking into a stadium, will be the prominent feature of the location. High-definition images and logos will create unified images across the screens, and will be accompanied by full-motion video of the UA product line and pre-produced TV commercials.

“We are thrilled to have PlayNetwork as the integrated media provider for the company’s first store,” said Christopher Hufnagel, Senior Director of Retail, Under Armour. “For more than a decade Under Armour has been providing superior products and unparalleled service and we felt PlayNetwork’s combination of creativity, dedication to customer service and industry experience were the perfect fit in helping us make this new venture a successful one.”

The integration of custom music programming, innovative technology and systems applications are used to accompany the unique design concept. Fixtures in the store are comprised of thin-bezel screens with mannequins that represent different sports positioned in-between the monitors. Volume levels for the tunnel will gradually crescendo as customers enter to simulate the adrenaline and excitement of entering a packed sports stadium. In addition, the PlayNetwork music team has mixed the music tracks in a DJ format to continuously provide high excitement throughout the shopping experience.

“Under Armour has created an extremely well recognized and identifiable brand which exudes its commitment to enhancing the performance of athletes of all levels,” said Lon Troxel, CEO, PlayNetwork, Inc. “Being selected to provide custom music programming, and audio and video systems for the company’s first retail location is a great accolade for PlayNetwork. We believe we have helped translate the Under Armour brand in a way that will resonate with their loyal fans by creating a shopping experience truly unlike any other.”

Music and A/V system highlights include:

• Custom music programming — created in tight collaboration with Under Armour, the store’s sound was developed with no gaps, or dead air, between tracks to create an intense, high-energy club DJ vibe; sports inspired and as bold as the UA brand itself, the music includes modern, hip and timeless tracks that perfectly compliment the environment’s visual elements

• Audio systems — completely hidden, fully digital transducer system enables volume levels in the “Tunnel” to gradually increase as customer enters to fully immerse visitors in the in-store experience; the main store “Mezzanine” features a high-powered audio system provided from suspended large form factor Pro Series loudspeakers and subwoofers mounted from industrial rigging

• Video systems — the store entrance Tunnel features one of the most exciting and complex video systems ever installed in a retail store, including four 40-inch high-definition LCD displays featuring full-motion video of the UA product line and pre-produced TV commercials; the Mezzanine features a single large format projection image from a ceiling mounted DLP projector

Under Armour’s first full-line store opens Thursday, November 1 at the Westfield Annapolis Mall in Annapolis, Maryland. The grand opening celebration will feature a ribbon cutting ceremony and appearances by Ray Lewis and Kimmie Meissner on November 3 and 4, respectively.

There will be a special sneak peek of the store on October 31 for members of the media. For more information on PlayNetwork or Under Armour, please visit www.PlayNetwork.com or www.UnderArmour.com.

About PlayNetwork

PlayNetwork Inc. is an integrated media services leader for worldwide business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington-based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, Diesel, Hot Topic, Houlihan’s, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's and The Finish Line. More information is available at www.playnetwork.com.

About Under Armour, Inc.

PlayNetwork To Join Panel Of Experts To Share Insight, Vision For Industry In “Crystal Ball” Panel At Upcoming Ibma Convention

Mon, 29 Oct 2007 00:00:00 GMT

PlayNetwork, the leading provider of integrated media experiences for business, today announced Senior Vice President, Dave Purdy, will participate in a panel discussion at the upcoming 2007 International Business Music Association (IBMA) Convention. The session, “Crystal Ball on the Future of Our Industry,” rounds out PlayNetwork’s deep presence at the show, which includes a special information session for Value Added Resellers and dealers, and booth presence in the expo portion of the convention. Details for each area of participation are below.

What: PlayNetwork participates in a panel discussion at 2007 International Business Music Association (IBMA) Convention: “Crystal Ball on the Future of Our Industry”

When: Thursday, November 8, 9:30 – 11:00 AM in the St. Anthony Room

Where: 2007 IBMA Convention

November 7 – 9, 2007

St. Anthony Hotel

San Antonio, Texas

Who: Dave Purdy, Senior Vice President, joined PlayNetwork in 2006 and leads the company in developing new sales channels, sales affiliates, and partner-delivered product and service offerings. Dave brings 15 years of experience in affiliate network business development, sales, and marketing, the majority of the time being rooted in the business entertainment industry. Before joining PlayNetwork, Dave was VP of Sales and Marketing for Trusonic, Inc. for three years, and Senior Director of Sales and Marketing for MP3.com/Vivendi Universal Net USA (Trusonic’s preceding brand) for three additional years — launching Trusonic’s business music services for resellers and direct business customers. From 1996 to 2000, Dave was the Director of Affiliate Sales for AEI Music Network (now DMX Music).

Details: The “Crystal Ball on the Future of Our Industry” session is one of four exciting seminars for the 2007 IBMA Convention. Each topic was carefully selected for their valuable information and ideas that will help IBMA members manage and grow their businesses successfully.

Attendees will not want to miss what is sure to be a lively panel discussion. Dave Purdy and his fellow panelists will discuss trends in music and digital content (video and digital signage) licensing, pricing issues, the impact of satellite radio, on-premise digital delivery system options, convergence of media in both “in-store” and “out-of-store” applications, as well as the future role of integrators and resellers in the Business Music industry. The floor will be open for the audience to address any questions or issues pertaining to the industry at-large.

In addition to the panel discussion, PlayNetwork will host a special VAR/Dealer Information Session from 3:30 – 4:30 on Wednesday, November 7 in the St. Anthony Room. The session will provide independent VARs and dealers with information on how to develop recurring revenue streams through the sale of music and messaging services to businesses. The company will also be exhibiting in the Manufacturers’ Exhibit in the Georgian Room.

For more information on PlayNetwork, please visit www.playnetwork.com. For more information on the 2007 IBMA Convention, visit www.ibma.net/expo.htm.

About PlayNetwork

PlayNetwork Inc. is an integrated media services leader for worldwide business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington-based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, Diesel, Hot Topic, Houlihan’s, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's and The Finish Line. More information is available at www.playnetwork.com.

Digital Hollywood Selects PlayNetwork’s David Brewster

Mon, 22 Oct 2007 00:00:00 GMT

PlayNetwork, the leading provider of integrated media experiences for business, today announced Senior Vice President, Marketing and Creative Services, David Brewster will participate in a panel on “In-Store Digital Media Solutions: Branding, Communication & Commerce: Evaluation, Development & Deployment” at the upcoming Digital Hollywood Fall conference. Brewster will discuss how a trusted retail brand can resonate with consumers in an overcrowded entertainment ecosystem, which aspects of the brand DNA can be brought to bear via in-store media solutions, and more. Please see below for details.

What: PlayNetwork participates in Digital Hollywood Fall panel: “In-Store Digital Media Solutions: Branding, Communication & Commerce: Evaluation, Development & Deployment”

When: Wednesday, October 31, 3:50 – 5:00 PM; the session is part of Track IV

Where: Digital Hollywood

October 29 - November 1, 2007

Grand Ballroom at Hollywood & Highlands

Hollywood, California

Who: David Brewster, Senior Vice President, Marketing and Creative Services, PlayNetwork. Brewster joined PlayNetwork in July 2005 after a period of consulting work, and was appointed Senior Vice President, Promotional Services in November 2005 and Senior Vice President, Marketing and Creative Services in August 2007. From 1997 to 2004, David directed the music and entertainment business at Starbucks Coffee Company. He helped craft a seamless customer experience with the Starbucks brand through music, at multiple touch points including in-store programming, custom compilation CDs, targeted sponsorships and through the retail operations of Hear Music stores and website. Brewster understands the methodology, effects and business results of national brand enhancement through the power of music and entertainment. David's previous career was in trade book publishing, with roles in editorial, sales and marketing for Houghton Mifflin Co. and PenguinPutnam (formerly Viking Penguin). He has a degree in English from Reed College.

Details: The “In-Store Digital Media Solutions: Branding, Communication & Commerce: Evaluation, Development & Deployment” panel is part of Digital Hollywood Fall’s “The Personalized Experience: Mobile, Broadband, Entertainment and Media” strategic conference track. Just as the web, mobile and desktop technologies enhance the user experience and expand the content and commerce palate, so is the in-store digital experience being revolutionized. Now the retail customer will be catered to in a similarly personalized digital environment, experiencing all the audio, visual and interactive techniques otherwise available on the Net. From the personalized software to the high definition visual technology, in-store digital environments will transform retail experience just as it has transformed the home and office.

For more information on PlayNetwork or Digital Hollywood, please visit www.playnetwork.com or www.digitalhollywood.com

About PlayNetwork

PlayNetwork Inc. is an integrated media services leader for worldwide business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington-based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, Diesel, Hot Topic, Houlihan’s, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's and The Finish Line. More information is available at www.playnetwork.com.

PlayNetwork Helps Stores Use Music, Video To Boost Business

Thu, 04 Oct 2007 00:00:00 GMT

How to Pick the Right Music for Your Store

Wed, 12 Sep 2007 00:00:00 GMT

In-Store Media Comes Of Age

Sat, 01 Sep 2007 00:00:00 GMT

PlayNetwork Announces Key Staff Promotion

Tue, 28 Aug 2007 00:00:00 GMT

PlayNetwork Inc., the leading provider of integrated media experiences for business, announced today two strategic promotions. David Brewster has been promoted to Senior Vice President of Marketing and Creative Services, and Sue Hoover has been promoted to Senior Vice President of Finance and Administration.

In his new role, Brewster will manage the creative direction of the organization as well as key customer accounts. Brewster and his team will drive all aspects of the company’s marketing and public relations strategy for all of PlayNetwork’s business units – music and messaging, promotional services, systems integration, and video media services – along with directing the efforts of the content programming and licensing groups. As Senior Vice President of Finance and Administration, Hoover will assume direct responsibility for day-to-day operations of the company’s finance, administration and human resources functions.

“Both David and Sue have been valuable additions to our team and their careers have flourished during their tenure here at PlayNetwork,” said Lon Troxel, Executive Chairman and CEO of PlayNetwork. “David has a keen understanding of enhancing brands through the power of music, video and promotions, while Sue brings in-depth business acumen and financial strategy experience that will serve us well as we continue to grow. We’re thrilled to announce these well deserved promotions and to raise the level of impact that Sue and David can add to the PlayNetwork team.”

Brewster joined PlayNetwork in July 2005 after a period of business consulting work and was appointed Senior Vice President, Promotional Services later that year. Previously, Brewster directed the music and entertainment business at Starbucks Coffee Company, helping to craft a seamless customer experience with the Starbucks brand through music at multiple touch points, including in-store programming, custom compilation CDs, targeted sponsorships, and through the retail operations of Hear Music stores and website. David's previous career was in trade book publishing, with roles in editorial, sales, and marketing for Houghton Mifflin Co., Beacon Press and Penguin.

Hoover joined PlayNetwork in 2006 to lead the finance and accounting department. She oversees the company's cash management and financial reporting as well as relationships and coordination with financial institutions and independent auditors. Sue brings more than 20 years of finance and administration experience. Prior to PlayNetwork, Sue was Vice President of Finance and Administration for Seattle-based Saltmine Inc., a web design and service company. Sue has served as VP of Finance and CFO for a number of companies, including Verispan, LLC and Quintiles Transnational Corp., developing and implementing financial strategies in a variety of industries including health care, travel and Internet media.

About PlayNetwork

PlayNetwork Inc. is an integrated media services leader for worldwide business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington-based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, CompUSA, Diesel, Hot Topic, Houlihan’s, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's and The Finish Line. More information is available at www.playnetwork.com

Brands Sign-On To Create Distinctive Sounds, In-Store Environments For Their Customers

Mon, 27 Aug 2007 00:00:00 GMT

PlayNetwork Inc. announced today numerous landmark brands have demonstrated resounding confidence in the firm’s delivery of dynamic branded solutions and client service. Companies to the likes of Timberland, Jockey and MaxRave (BCBG) have chosen to extend their partnerships with PlayNetwork to provide their respective customers with an enhanced on-premises brand experience.

As the leading global provider of creative and customized media services, PlayNetwork helps retail, hospitality, health and fitness, banking, and other branded business environments engage customers through branded music, messaging, video media, digital signage, in-store promotions, audio/video systems, and more. The company’s recent client renewals include:

• The Timberland Company — a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories, has recently extended participation of its global music program to stores in Hong Kong, Singapore, Malaysia and Taiwan.

• Rubio's Restaurants, Inc. — bold, distinctive, Baja-inspired food is the hallmark of Rubio's Fresh Mexican Grill. Each restaurant design is reminiscent of the relaxed, warm and inviting atmosphere of Baja California, a coastal state of Mexico. Founded in 1983 in the Mission Bay community of San Diego by Ralph Rubio and his father, Ray Rubio, and headquartered in Carlsbad, California, Rubio's operates, licenses or franchises more than 160 restaurants in California, Arizona, Colorado, Utah and Nevada. More information can be found at rubios.com.

• Jockey International, Inc. — on a mission to “satisfy the human need for comfort,” Jockey is a popular brand of comfortable undergarments for men, women and children sold at department and specialty stores nationwide.

• dELiA*s — providing 13-19 year old females with a fun and trendy shopping experience, this mall-based specialty retail chain sells junior apparel, in more than 80 locations across the country.

• lucy —a Portland, Oregon-based lifestyle apparel company for women who value fit, style and performance. With its own lucy label and exclusive designs from other designers and brands, lucy stands apart and inspires confidence in those who wear the products and visit the stores.

“PlayNetwork has a keen sense of the ideal type of customer we’re looking for,” said Argu Secilimis, Director Retail Marketing, Timberland. “They’ve created a highly inventive, catchy sound that entices shoppers to linger longer in our stores and enjoy the shopping experience by more intimately connecting them with our brand.”

“Our clients rely on us not only to provide services that will help them connect with their consumers, but also to provide the type of customer service that enables them to focus on running their business operations,” said Lon Troxel, PlayNetwork's Executive Chairman and CEO. “Having these companies continue their partnerships with PlayNetwork demonstrates our ability to create positive consumer environments that effectively convey our clients’ brands, while maintaining the best customer service in the industry.”

About PlayNetwork

PlayNetwork Inc. is an integrated media services leader for worldwide business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington, based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, CompUSA, Diesel, Hot Topic, Houlihan’s, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's and The Finish Line. More information is available at www.playnetwork.com.

PlayNetwork To Sponsor Largest Showcase at the Fourth Annual Decibel Festival

Wed, 22 Aug 2007 00:00:00 GMT

PlayNetwork, the leading provider of integrated media experiences for business, today announced the sponsorship and participation in the 4th Annual Decibel International Festival. The festival, founded and curated by Sean Horton, features over 80 cutting-edge electronic music artists from 9 countries presenting 14 different themed showcases. PlayNetwork is the premier sponsor of the “Dirty Dancing” showcase at Neumos on Saturday, September 22, 2007.

Who: PlayNetwork, the leading provider of integrated media experiences for business

What: “Dirty Dancing Showcase” Sponsored by PlayNetwork. Start to finish this year’s Dirty Dancing Showcase promises to keep the dance floor moving with some of the world’s most sought after producers doing what they do best. Performers include: Speedy J (The Netherlands), 3 Channels (Germany), Robert Babicz (Germany), Alland Byallo (San Francisco) and Jerry Abstract (Seattle)

Where: Neumos, the premier electronic music venue in the Seattle area

925 East Pike Street

Seattle, Washington

When: Saturday, September 22, 2007, 9:00pm-2:45am

For more information and tickets: Visit www.dbfestival.com or email info@dbfestival.com

HTI And PlayNetwork Announce Strategic Partnership: HTI Becomes The Media Service Company's First VAR

Tue, 17 Apr 2007 00:00:00 GMT

(PRWEB)-- HTI, the leading integrated systems provider in the Pacific Northwest and PlayNetwork, Inc., a leading global supplier of media services, today jointly announced the formation of a strategic alliance that will position both companies for increased growth in the Greater Seattle market and throughout Washington, Oregon, Idaho, and other nearby states.

HTI is currently expanding its core business of designing and installing integrated systems for the residential marketplace into commercial locations, including restaurants, entertainment venues, retail stores, and hotels. PlayNetwork is a provider of custom music programming, video programming, and digital products providing content and consulting for major U.S. firms, including Starbucks, Hollister and Abercrombie & Fitch.

"PlayNetwork gives us the opportunity to offer content to the retail and hospitality markets that is notable for its sophistication, its ability to be customized for each location, and its reputation for providing a high quality customer experience," said Kent Meisner, HTI's President and CEO.

"HTI has assembled a group of industry veterans, experts in implementing integrated systems, ready to bring to the commercial market the same expertise that has served them well in the residential space," said Lon Troxel, PlayNetwork's Executive Chairman and CEO. "Many members of the new HTI management team have a great deal of experience on the commercial side. Similar to PlayNetwork, HTI is looking to explore new market opportunities - so we are natural partners."

For HTI this marks an important new direction. This is the first time the company has launched a major effort to bring its knowledge and capabilities to non-residential opportunities. For PlayNetwork, this will be the first time in the company's history it has worked with value-add resellers (VARS). The strategic partnership with HTI represents an important and potentially very profitable stage in the company's evolution.

"Our expertise originated in the custom content environment and we understand it very well," said Troxel. "It gives us the ability to provide a Total Custom Media Experience with services ranging from music to branded promotional services. Utilizing the additional services of the HTI sales force will help us bring our products to an untapped market."

"Everything we do so well for the residential market transfers seamlessly to the commercial setting," said Meisner. "HTI's capabilities complement PlayNetwork's remarkably well. Our alliance is sure to help both companies add new customers." (originally published on www.prweb.com)

About HTI

http//:www.hometechnologies.com [Home Technologies Inc. (HTI) is the Pacific Northwest market leader in design, engineering and integration of comprehensive living and working space management systems, such as Audio Video & Home Theater, Communications, Integration, Lighting Control, Security and Window Treatments. The company is leading the way in developing intelligent systems designed to increase the functional capability through the use of technology in the home and in commercial locations. HTI is a privately held company headquartered in Bellevue, WA with branch operations in Whitefish, MT and Bend, OR. For additional information please visit www.HomeTechnologies.com.

About PlayNetwork

PlayNetwork Inc. is an integrated media services leader for worldwide business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington, based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, CompUSA, Diesel, Hot Topic, Houlihan's, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's and The Finish Line. More information is available at www.playnetwork.com.

PlayNetwork’s David Brewster To Be Featured On SXSW

Mon, 12 Mar 2007 00:00:00 GMT

PlayNetwork, Inc., a global leader in providing signature media experiences for businesses, today announced David Brewster, Senior Vice President, Marketing and Creative Services, will participate in the panel “This Year's Model: Brand Labels” on Saturday, March 15, 2008, at the annual SXSW Music Conference. The panel will highlight PlayNetwork’s long-time partnership with Starbucks as the company’s in-store music and related services provider.

With more than 11 years of successfully combining the power of music with leading brands, David is the perfect choice to help educate attendees on how to navigate the evolving world of artist, label and brand relationships. Full details of the session are below.

What: PlayNetwork’s David Brewster participates in the SXSW “This Year's Model: Brand Labels” panel

Who: David Brewster, Senior Vice President, North America Music and Messaging for PlayNetwork. Brewster joined PlayNetwork in July 2005 after a period of consulting work, and was appointed Senior Vice President, Promotional Services in November 2005, and Senior Vice President, Marketing and Creative Services in August 2007. From 1997 to 2004, David directed the music and entertainment business at Starbucks Coffee Company. He helped craft a seamless customer experience with the Starbucks brand through music, at multiple touch points including in-store programming, custom compilation CDs, targeted sponsorships and through the retail operations of Hear Music stores and website.

Where: SXSW Music and Media Conference — part of SXSWeek 2008

Austin Convention Center, Room 16B

When: Saturday, March 15

Time: 1:30 PM – 2:45 PM

Details: The music business is undergoing a sea of change as name artists become free agents and new artists question the value of the traditional label/publisher relationship. There are only so many movie, TV and game slots to expose new music. Starbucks Hear Music has opened the door to yet another alternative: the brand label. Brands are becoming very active in working with artists in more of a partnership arrangement. The panel will discuss the opportunities and ramifications of this new model.

For more information on PlayNetwork or SXSW visit www.PlayNetwork.com or http://2008.sxsw.com/music/conference/

About PlayNetwork

PlayNetwork, Inc. is a global leader in providing signature media experiences for business, PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington-based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, Diesel, Hot Topic, Houlihan’s, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's, The Finish Line and Under Armour. The XM for Business service is now managed by PlayNetwork through a new strategic relationship with XM Satellite Radio. More information is available at www.playnetwork.com or www.xm4biz.com.

Hot Topic Branded Music Podcasts And Web Radio Take Licensed Business Entertainment To New Level

Wed, 07 Mar 2007 00:00:00 GMT

Specialty retailer Hot Topic, Inc. (Nasdaq: HOTT) has successfully taken its branded music experience outside of the store environment and into iPods and online communities.

PlayNetwork Inc., the leading provider of integrated media experiences for business, announced at the GlobalShop 2007 expo at the Sands Expo an innovative and highly branded music-oriented experience via portable media devices and the Internet. Hot Topic has teamed up with PlayNetwork to license and distribute branded music compilations via an innovative and highly branded Hot Topic Podcast series and a streaming music channel for online shoppers dubbed HT Radio.

"PlayNetwork has been an excellent partner in helping us reach out to our customers," said Bryan Elliott, in Hot Topic's Music Business Development Department. "We have worked with PlayNetwork to customize the music we play in our stores for some time, which has proven to be a very positive among Hot Topic employees and customers. With podcasts and HT Radio, we’re taking our branded music even further with customers who are mobile, spend a good deal of time on the Internet, and are very choosy about the music that appeals to their lifestyle interests."

Three episodes of the Hot Topic Podcast series are currently available at iTunes® (www.itunes.com) and have led to thousands of listening subscriber downloads within just weeks of being posted, due mostly to word-of-mouth among teenagers that make up the target audience.

Hot Topic's Web Radio feature on its web site (www.hottopic.com) attracts hundreds to thousands of listeners daily as online browsers activate the customized media stream and, in many cases, keep the music playing long after their shopping is done.

"PlayNetwork is excited to have Hot Topic as a launch partner for our Branded Podcasting services," said PlayNetwork's Senior VP, Promotional Services, David Brewster. "Close, creative collaboration between Hot Topic and PlayNetwork has resulted in strong brand-specific music programming in Hot Topic stores and through the online Hot Topic experience."

Hot Topic is a growing mall-based specialty retailer whose target customers are young men and women between the ages of 12 and 22. Its customers are passionate about rock music, pop culture and music-inspired fashion. The branding initiatives PlayNetwork has helped develop for Hot Topic enable those customers to experience the energy of Hot Topic stores when online with web-based radio or anytime with podcast episodes.

PlayNetwork has gone beyond traditional background music services for business by licensing music for new, unique branding efforts. Hot Topic’s success extending a branded influence outside of its stores is echoed by an increasing interest among fashion retailers, restaurants, heath clubs, and other businesses looking to creatively promote their business with compelling music in new formats and lifestyle scenarios.

"Epitaph is an independent label, so we work to be savvy marketers; it is much easier for us to be flexible and embrace emerging technologies," said Matt McGreevy, Head of New Media and Internet Marketing for Epitaph Records, Inc. "We believe that however people are going to find new music is a space we want to be aware of and involved in. If consumers are going to turn to podcasting as trends in cast they are, we want to intelligent and work to embrace this application of technology."

Included with the music is a Hot Topic spokesperson's narration that provides additional information on Hot Topic, music artists and their featured music. PlayNetwork-produced podcasts can also include special product and merchandise tie-ins to enable brands to market their business.

"We felt that working with PlayNetwork on this podcast was a natural extension of a very positive collaborative effort," said Elloitt. "We are optimistic and look forward to great results."

About PlayNetwork

PlayNetwork Inc. is an integrated media services leader for worldwide business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington, based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, CompUSA, Diesel, Hot Topic, Houlihan’s, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's and The Finish Line. More information is available at www.playnetwork.com.

About Hot Topic Inc.

Hot Topic, Inc. is a national mall-based specialty retailer. Hot Topic offers apparel, accessories and gifts to young men and women principally between the ages of 12 and 22. Torrid, the company’s second concept, provides plus-size fashion-forward apparel and accessories that target young women principally between the ages of 15 and 29. As of March 3, 2007 the company operated 694 Hot Topic stores in all 50 states and Puerto Rico, 131 Torrid stores, and Internet stores www.hottopic.com and www.torrid.com.

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PlayNetwork Announces Discovery Park Podcast

Mon, 05 Mar 2007 00:00:00 GMT

PlayNetwork Inc., a leading provider of integrated media services for business, today announced the release of DiscoveryPark, a fully licensed music podcast series that highlights music tracks worth discovering. Discovery Park is available for download at: www.itunes.com.

While serving as entertainment available for the general public, DiscoveryPark is a model Branded Podcast for business that offers retailers and other businesses the ability to customize and deliver brand messaging and music episodes to their customers for use outside the typical store environment. PlayNetwork will demonstrate its DiscoveryPark podcast, client podcasts, and other music and video media — an integrated media experience inside and outside a retail store — in booth 5031 of the Digital Store portion of the GlobalShop trade show in Las Vegas, Nevada, March 7-9, 2007.

"Podcasting is an increasingly attractive channel of communication," said David Brewster, PlayNetwork's Senior VP of Promotional & Creative Services. "From a business marketing standpoint, it is so effective because consumers are seeking out and downloading music. They willingly subscribe to receive the branded messaging that is weaved into the podcast. The more attractive the music is to the target audience, the more likely the messaging will be heard in a very focused one-to-one relationship."

PlayNetwork, a company known for developing innovative, brand-specific music and video programs and playback systems and strong music label relationships, has stepped beyond traditional thinking for retail entertainment by making waves with its licensed music podcast initiative. Currently developing a number of client-branded podcasts, PlayNetwork has launched DiscoveryPark via iTunes to showcase the efficiencies and benefits of this service.

"The theory behind PlayNetwork's podcasting initiative is a very solid idea," said Matt McGreevy, Epitaph Records, one of many labels PlayNetwork works with for podcast licensing. "We believe that however people are going to find new music is a space we want to be aware of and involved in."

PlayNetwork plans to release a few DiscoveryPark podcast episodes each month, created by PlayNetwork's internal programming staff.

For more information on DiscoveryPark and PlayNetwork's integrated media services for business, visit www.playnetwork.com, or schedule a meeting during the GlobalShop event by contacting Ryan Risenmay, PlayNetwork's Senior Director of Marketing, at 425-497-8100 x712.

About PlayNetwork

PlayNetwork Inc. is a global leader of integrated media services for business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington, based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, CompUSA, Diesel, Hot Topic, Houlihan’s, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's and The Finish Line. More information is available at www.playnetwork.com.

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PlayNetwork Develops Value-Added Reseller Program

Mon, 26 Feb 2007 00:00:00 GMT

PlayNetwork Inc., a leading provider of integrated media services for business, today announced the launch of PlayNetwork's Value-Added Reseller Network program to expand the company's growth in local and franchise markets with branded audio and video media. PlayNetwork also announced it has hired David Purdy, a 15-year veteran of the commercial music industry as Senior Vice President, VAR Services, to oversee the program.

PlayNetwork's VAR network furthers the company role as a full-service digital media company, arming resellers with the means to offer PlayNetwork's high-quality and customized suites of music programming services to companies of all size.

"This expansive migration to local availability is a strategic next step for PlayNetwork and Dave's skills, vision and vast experience are the right combination to make it happen," said PlayNetwork CEO, Lon Troxel. "Dave has been charged with developing new sales channels, sales affiliates, and partner-delivered product and service offerings. Dave has a proven track record of outstanding success in this arena, proficient in developing key relationships in numerous markets."

Before joining PlayNetwork, Dave was VP of Sales and Marketing for Trusonic, Inc. for three years. He worked as the Senior Director of Sales and Marketing for MP3.com/Vivendi Universal Net USA (Trusonic's preceding brand) for three additional years where he launched Trusonic's business music services for resellers and direct business customers. Dave also successfully built up an affiliate network as the Director of Affiliate Sales for AEI Music Network (now DMX Music).

In addition to access to great music and video programming, PlayNetwork's VAR network will be able to leverage the same audio/video systems foundation that hallmarks PlayNetwork's award-winning G.I.G.S.® (Great Installations – Great Systems) service program. G.I.G.S. enables PlayNetwork to ensure that all its installed and serviced business establishments enjoy a high level of quality and consistency from one audio/video system to the next.

"PlayNetwork is actively seeking out relationships with the highest caliber audio/video integrators and resellers in all markets," noted Purdy. "The focus of our VAR program will be to maintain key relationships with companies capable of working side-by-side with PlayNetwork and supporting our G.I.G.S. standards in order to meet our clients' needs."

Purdy and other PlayNetwork business development personnel will be recruiting potential VARs at the NSCA Expo in Orlando March 15-17, an industry event hosted by the National Systems Contractor Association.

About PlayNetwork

# # #

First Licensed Music Podcast Service For Business Pioneered By PlayNetwork

Mon, 18 Dec 2006 00:00:00 GMT

Retailers, restaurants and other public venues can add another media channel to their entertainment toolkits — podcasts that distribute branded music compilations to the portable music players of their customers.

PlayNetwork Inc., a leading provider of branded audio and video media services for businesses worldwide, today announced it has launched the first promotional music podcasting service that benefits businesses and the music recording industry alike.

"Branded Podcasts take branded entertainment experiences outside of the store environment and put them directly into the listening lifestyles of interested audiences," said David Brewster, PlayNetwork's SVP of Creative and Promotional services.

Branded Podcasts capitalize on promotional networking and music sharing trends in a way that's beneficial to all parties involved, combining retail promotions with sought-after music in a brand-building entertainment relationship. Retailers, hotels, health clubs and a variety of hospitality businesses can offer free music podcasts to build stronger connections with their customers, while incorporating brand-enhancing messaging. Consumers get access to free songs that interest them, and PlayNetwork's Branded Podcasting business model pays music artists and labels royalties for each podcast download in which their works are featured.

"PlayNetwork is facilitating our ability to be intelligent about the technologies we embrace," said Matt McGreevy, web marketing / video production executive for Epitaph Records. "It is consistent with our marketing strategies to go where people are looking for new music. The (portable) capabilities of digital music have opened lots of doors for finding new music."

Branded Podcast episode consist of three to five songs from various artists and labels. The music is hand-selected based on PlayNetwork's clients' target audiences and their related branding or merchandising initiatives. Branded Podcasts are available through iTunes® as well as other podcast platforms.

Along with the licensed music, businesses can customize the podcasts with host DJ narration and other audio segments. DJs "front- and back-announce" details as songs begin and end to attribute artist name and label, and promote the brand's marketing information or details related to the artists' featured work or upcoming label releases.

PlayNetwork's reputation for innovation in the business entertainment industry, its proven ability to accurately account for music usage and royalties and its brand-specific marketing approach with each client have put the company in a strong leadership position with its music and video label relationships. Working closely with several independent labels and artists to secure the rights to music for podcasts, PlayNetwork has pioneered a new media delivery model with a quickly growing list of thousands of songs, enabling PlayNetwork to develop Branded Podcasts for any business.

"We hope to eliminate the barriers that have held back both businesses and the music industry from taking full advantage of a tremendous explosion in brand promotion and consumer entertainment," said Brewster. "There has been terrific response so far to this offering as branded entertainment evolves and evolves from the in-store or in-restaurant experience to a real media channel with expansive reach and the ability to discretely target individual customers."

Additional promotional services made possible by PlayNetwork's label relations include the use of music for branding initiatives such as web-based radio. More information is available at www.playnetwork.com.

About PlayNetwork

PlayNetwork Inc. is a global media services leader for business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington, based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, CompUSA, Diesel, Houlihan’s, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's and The Finish Line. More information is available at www.playnetwork.com.

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Taco Cabana Features Zesty Tunes From PlayNetwork

Tue, 05 Dec 2006 00:00:00 GMT

PlayNetwork Inc. today announced it is providing custom music for Taco Cabana, Inc. creating a zesty signature sound for patrons to enjoy in the more than 130 Taco Cabana restaurants nationwide.

"We wanted to build an emotional connection between our customers and the Taco Cabana brand," said Taco Cabana's VP of marketing, Sandy Salinas. "PlayNetwork has given us the ability to not only further our brand through the music, but personalize it with a flavor specific to our customers in different regions."

After thoroughly assessing the casual restaurant's music needs and branding requirements, PlayNetwork formed a custom programming strategy that aimed at enhancing the "cabana style" legend and character of the brand.

PlayNetwork licenses and distributes original artist music to all of Taco Cabana locations to be played from PlayNetwork’s proprietary playback systems. Although Southwest Americano and Latin inspired music is the centerpiece of the brand nationally, regionally influenced music is also needed to play a role in reflecting Taco Cabana's "casually festive" brand with local interest. PlayNetwork also programs music to accommodate various dining dayparts throughout the day. The Taco Cabana sound remains fresh, adventurous, lightly challenging, politely unpredictable and lots of fun.

"It's a fun challenge for us to program a unique compilation of music that embodies the Taco Cabana brand but also ensures that their customers feel the brand is geographically their own," commented Leroy Henry, PlayNetwork's VP of programming services.

About PlayNetwork

PlayNetwork Inc. is a global media services leader for business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington, based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, CompUSA, Diesel, Houlihan's, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's and The Finish Line. More information is available at www.playnetwork.com.

About Taco Cabana

Taco Cabana, Inc., a wholly owned subsidiary of Carrols Corporation, pioneered the Mexican patio cafe concept with its first restaurant in 1978 and currently operates and franchises over 130 such restaurants system-wide. Of these, 3 are franchised restaurants and the rest are company owned and operated. The company's restaurants (including franchises) are located primarily in Texas, and are also located in Oklahoma, New Mexico, Georgia, and Indiana.

Taco Cabana first traded publicly in October of 1992 with an initial public offering of stock. In December of 2000 Taco Cabana became a private company with the acquisition by Carrols Corporation.

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PlayNetwork Named One Of Pacific Northwest's Fastest Growing Technology Companies In Deloitte's Technology Fast 50 Program

Tue, 03 Oct 2006 00:00:00 GMT

PlayNetwork Inc., a leading provider of custom media services for businesses worldwide today announced that for the fourth consecutive year it has been named to Deloitte's prestigious Technology Fast 50 Program.

PlayNetwork ranked 20th in the list of fastest growing Pacific Northwest companies, based on 190 percent revenue growth during the five years evaluated — from 2001 to 2005.

"Maintaining our high rate of growth and being recognized by Deloitte for the fourth consecutive year is a great honor for PlayNetwork," said Lon Troxel, the company's executive chairman and CEO. "Our consistent growth is also a clear indication that our media market is developing as we have anticipated as we introduce new innovative media services that meet businesses' developing digital communications and entertainment needs."

To qualify for the Technology Fast 50, companies must have had operating revenues of at least $50,000 in 2001 and $5,000,000 in 2005, be headquartered in North America, and be a company that owns proprietary technology or proprietary intellectual property that contributes to a significant portion of the company's operating revenues; or devotes a significant proportion of revenues to the research and development of technology. Using other companies' technology or intellectual property in a unique way does not qualify.

"Deloitte's Pacific Northwest Technology Fast 50 companies have shown the strength, vision and tenacity to succeed in today’s very competitive technology environment," said Larry Hile, a Partner in Deloitte's Technology, Media & Telecommunications (TMT) industry practice based in Seattle. "We applaud the successes of PlayNetwork, and acknowledge it as one of the very few to accomplish such a fast growth rate through the past five years."

Deloitte's Technology Fast 50 Program—the Pacific Northwest specific ranking—identifies the 50 fastest growing technology, media, telecommunications and life sciences companies in the Washington, Oregon and Idaho. The report is published by Deloitte & Touche USA LLP, one of the nation's leading professional services organizations.

Winners of the 16 regional Technology Fast 50 programs in the United States and Canada are automatically entered in Deloitte's Technology Fast 500 program, which ranks North America's top 500 fastest growing technology, media, telecommunications and life sciences companies. For more information on Deloitte's Technology Fast 50 or Technology Fast 500 programs, visit www.fast500.com.

About PlayNetwork

PlayNetwork Inc. is a global media services leader for business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington, based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, CompUSA, Diesel, Houlihan's, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's and The Finish Line. More information is available at www.playnetwork.com.

About Deloitte

Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss Verein, its member firms and their respective subsidiaries and affiliates. As a Swiss Verein (association), neither Deloitte Touche Tohmatsu nor any of its member firms has any liability for each other’s acts or omissions. Each of the member firms is a separate and independent legal entity operating under the names "Deloitte," "Deloitte & Touche," "Deloitte Touche Tohmatsu" or other related names. Services are provided by the member firms or their subsidiaries or affiliates and not by the Deloitte Touche Tohmatsu Verein.

Deloitte & Touche USA LLP is the U.S. member firm of Deloitte Touche Tohmatsu. In the U.S., services are provided by the subsidiaries of Deloitte & Touche USA LLP (Deloitte & Touche LLP, Deloitte Consulting LLP, Deloitte Financial Advisory Services LLP, Deloitte Tax LLP and their subsidiaries), and not by Deloitte & Touche USA LLP.

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PlayNetwork Chooses Broadsign As Software Platform To Expand Its Digital Signage Deployments

Wed, 20 Sep 2006 00:00:00 GMT

PlayNetwork Inc., the leading custom media services provider for businesses worldwide, is now using the BroadSign™ Suite to offer full-service video media solutions to retail, hospitality, health clubs, banking institutions and other businesses.

Retailers and other businesses looking to feature dynamic video content for customers to experience can now turn to PlayNetwork as a single point of contact for video media solutions that include rich asset management, scheduling and location-specific playback. The working relationship between the two companies also opens up more immediate and appealing advertising opportunities for national media buyers looking to reach particular target audiences.

"BroadSign's software places PlayNetwork in an unprecedented position of offering tremendous video programming efficiency, coupled with our internal music management and client enterprise management systems," said James Condon, PlayNetwork's senior VP, video media services. "On both audio and video fronts, we customize and enhance branded media programs and can provide even more cost-effective solutions for advertisers using a wide spectrum of digital media to reach their target audience segments."

The BroadSign™ Suite allows network operators to handle both the technical and the media placement aspects of managing digital signage networks. In addition to ensuring robust performance, stability and security, the BroadSign Suite facilitates planning and executing of advertising campaigns, from targeting to monitoring and performance reporting.

The BroadSign™ Suite resolves advertisers’ concerns over accountability of digital signage advertising by generating ad playback reports for each screen at any point in the campaign. These proof-of-play reports can then be used to compare achieved exposures against the planned runs, a metric applied for campaign analysis and invoice reconciliation. The BroadSign Suite also enables scalable growth with minimum operational staff.

"Expanding further into digital signage is a natural move for PlayNetwork who already has a solid foothold with premier chains for audio and promotional media services," said Brian Dusho, executive vice president of sales and marketing of BroadSign International. "We are excited to assist PlayNetwork in winning new market share with several new innovative video networks being deployed within the next quarter."

About PlayNetwork

PlayNetwork Inc. is a global media services leader for business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington, based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, CompUSA, Diesel, Houlihan's, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's and The Finish Line. More information is available at www.playnetwork.com.

About BroadSign

BroadSign International Inc. is a worldwide provider of software solutions for operating signage networks. The company's core product, BroadSign™ Suite, resolves the challenges facing operators of digital signage networks: the need or ad sales functionality, robust performance and scalability. The desktop component of BroadSign™ Suite, BroadSign Administrator is an intuitive interface enabling media specialists to target, sell or purchase network airtime, similar to the way they do it in network and cable TV. BroadSign combines extensive expertise in digital signage software, media, innovative marketing, and information technology. The company's corporate office is located in Eagle, Idaho, (USA).

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Timberland Brands In-Store Experience With PlayNetwork Music

Tue, 13 Sep 2005 00:00:00 GMT

PlayNetwork Inc. announced today it is providing customized music programs and sound systems that brand the atmosphere of Timberland (NYSE: TBL) stores and reinforce in-store promotions of the famous brand name leather footwear.

"PlayNetwork provides us with just the right kind of music that we need in our stores," said Amy Tremblay, Retail Marketing Manager for Timberland. "They take great care to make sure our music is always brand-appropriate."

Each month PlayNetwork sorts through music by more then 70 special characteristics to assemble a unique blend of branded music for Timberland specialty stores and Timberland outlet stores. In addition, PlayNetwork coordinates with Timberland's marketing team to create music programs that support monthly in-store promotional themes in the specialty stores. For example, by adding world music in with the Timberland branded mix to reinforce a new product, Travel Gear, being featured in the window and in-store displays, Timberland can connect the music to the in-store environment to further enrich the customers' experience and reinforce the feeling they are trying to convey through imagery.

"Timberland knows how powerful music can be in drawing interest to their stores — not just the positive reflection it has on the Timberland brand, but also its role in marketing products and bringing added value to customers' shopping experience," said Craig Carman, Senior VP, Creative Entertainment Services for PlayNetwork.

About Timberland

Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland® products are sold worldwide through leading department and specialty stores as well as Timberland® retail stores. Timberland’s dedication to making quality products is matched by the company’s commitment to "doing well and doing good" — forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. For more information about Timberland's commitment to corporate social responsibility, please visit www.timberlandserve.com.

About PlayNetwork

PlayNetwork Inc. is an audio/video entertainment solutions provider for businesses worldwide. PlayNetwork's services include licensed and customized music programs, quality audio/video systems, digital signage, and music marketing services such as branded compilation CDs that enhance store environments and customer experiences. Established in 1996, Redmond, Washington, based PlayNetwork ranks on the Inc. 500 and Deloitte Technology Fast 500 lists of fastest-growing private U.S. companies. Its ever-growing customer base includes leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's FAS, CompUSA, Harley Davidson, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's and The Finish Line. More information is available at www.playnetwork.com.

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Retail Media Entertainment Professional Brings Expertise To PlayNetwork

Mon, 12 Sep 2005 00:00:00 GMT

PlayNetwork Inc., the leading provider of customized in-store entertainment for retail and hospitality environments, today announced that James Condon has joined the company as Senior Vice President Video Media Networks and will head PlayNetwork's rapidly growing digital signage business division.

Condon brings to PlayNetwork 18 years of experience with digital media solutions, broadcast services and complex systems integration for commercial establishments.

"We're thrilled to have James on board," said PlayNetwork Executive Chairman and CEO Lon Troxel. "His experience building strategic business relationships and the infrastructure to support creative and functional branding and advertising models for digital signage networks will be invaluable in our continuing efforts to develop new market opportunities and achieve our growth objectives."

Formerly, Condon was VP Strategic Relationships for Clarity Visual Systems and CoolSign (recently acquired by Clarity), managing key aspects in the implementation of robust video content creation, management, distribution and playback systems for many pioneering digital signage retailers. Condon also held numerous sales and business development positions at DMX Music and AEI Music and executed numerous initiatives related to digital music programming, product development and marketing to commercial market segments worldwide.

"I have admired PlayNetwork's successes with digital signage early-adopters like CompUSA and Hollister in creating very brand-specific entertainment experiences," Condon noted. "Video media networks are having a dramatic impact on business as we know it, and I'm excited to join the PlayNetwork team with the opportunity to bring exciting and creative video technology solutions to a fast expanding marketplace."

About PlayNetwork

PlayNetwork Releases Case Study On Houlihan's Music Marketing Strategy

Wed, 17 Aug 2005 00:00:00 GMT

PlayNetwork Inc. today announced the release of a case study highlighting Houlihan's use of customized music programming from PlayNetwork to engage customers with branded music experiences within its restaurants and more.

Houlihan's, one of America's most popular classic eateries for more than 30 years, had recently fortified its brand and was looking for help to actively tie its customers to their brand through music.

"Our relationship with PlayNetwork is all about the quality of the music programming," said Jen Gulvik, creative director for Houlihan's, speaking of the PlayNetwork programmed music playing in their stores. "It has awakened the atmosphere at Houlihan's. One of the best indicators that the music is affecting the desired effect comes from our employees wanting to play the music louder — it is a clear sign to us that they are proud if it."

The case study illustrates the restaurant's marketing initiatives and its collaboration with PlayNetwork to promote and reenergize its branded influence on customers with a music-enhanced dining experience as well as branded Internet music promotion and downloads.

"You can't deny the power music has with your brand," Gulvik said.

Craig Carman, senior VP of creative entertainment services for PlayNetwork, agrees. "We're pleased to support a new wave of interest among businesses like Houlihan's that want to leverage music in their marketing strategies to stay one step ahead of standard in-store music and branding practices," he said.

The case study is available for download at www.playnetwork.com.

About Houlihan's Restaurants, Inc.

A pioneer in the full-service casual dining industry since 1972, Houlihan's menu features a stylish mix of contemporary pop American cooking — classic dishes reinvented in a fresh, modern way. Signature indulgences include mini desserts, fresh-baked breads and cocktails such as martini flights which encourage trial as well as fun. Currently, 80 Houlihan's restaurants operate throughout the country, including 28 corporate and 52 franchised locations. Houlihan’s is owned by Houlihan’s Restaurants, Inc. of Leawood, Kansas, which owns several restaurant concepts comprising nearly 100 locations coast to coast. For more information, visit www.houlihans.com.

About PlayNetwork

PlayNetwork Inc. is an audio/video entertainment solutions provider for businesses worldwide. PlayNetwork’s services include licensed and customized music programs, quality audio/video systems, digital signage, and music marketing services such as branded compilation CDs that enhance store environments and customer experiences. Established in 1996, Redmond, Washington, based PlayNetwork ranks on the Inc. 500 and Deloitte Technology Fast 500 lists of fastest-growing private U.S. companies. Its ever-growing customer base includes leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's FAS, CompUSA, Harley Davidson, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's and The Finish Line. More information is available at www.playnetwork.com.

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PlayNetwork Merges with CNE

Mon, 01 Aug 2005 00:00:00 GMT

'SoCal' and So Innovative

Mon, 01 Aug 2005 00:00:00 GMT

Merger with Crows Nest Expands PlayNetwork's In-store Opportunities

Wed, 06 Jul 2005 00:00:00 GMT

Merger Wrapped Up with Crows Nest

Wed, 06 Jul 2005 00:00:00 GMT

PlayNetwork Inc. Completes Merger with Crows Nest Entertainment Inc.

Wed, 06 Jul 2005 00:00:00 GMT

PlayNetwork, Inc., a leading provider of high-quality, customized music programming and audio/video systems for retail, restaurant and hospitality locations worldwide, announced today its merger with Seattle-based Crows Nest Entertainment Inc. (CNE), a leading digital signage and systems integration company. This is the first of many strategic moves for PlayNetwork that will further position the company for significant growth opportunities. PlayNetwork Executive Chairman Lon Troxel takes over the reins as CEO from Adam Brotman, who will now shift his efforts to developing a new PlayNetwork spin-off company focused on the consumer music market. In addition to his CEO responsibilities of the soon to be named new venture, Brotman will continue to provide strategic guidance to PlayNetwork at the board level. "We are very excited that we’ve completed this merger and of the impact it will have in realizing our strategic growth plans," commented Troxel. "We are equally excited that Adam will continue to play an important role in the future growth plans of the company." CNE President Jim Wessels joins PlayNetwork as its new Executive Vice President of Operations. "The CNE merger will provide PlayNetwork with exciting new service capabilities namely technology and creative solutions for in-store digital video networks and related advertising sales services," said Wessels. Mr. Troxel also announced the addition of Walt Tatum, a commercial entertainment industry veteran, to the position of Executive Vice President, and CNE VP of Finance Tom Morton as PlayNetwork's new Senior VP of Finance and Business Affairs reporting to Richard Denmark, Chief Financial Officer. The merger was an all stock transaction financed by Silicon Valley Bank. About PlayNetwork PlayNetwork Inc. is a creative entertainment solutions provider for businesses worldwide, privately funded by venture firms led by Chartwell Capital and Talon Opportunity Fund. PlayNetwork delivers entertainment solutions consisting of custom music, quality sound and video systems, video programming, music marketing services including branded compilation CDs, and other media solutions that enhance store environments and customer experiences. Established in 1996, Redmond, Washington based PlayNetwork ranks on the Inc. 500 and Deloitte Technology Fast 500 lists of fastest-growing private U.S. companies. Its ever-growing customer base includes leading national brands such as Starbucks Coffee Company, TGI Friday's, The Finish Line, Abercrombie & Fitch, Brinker International, and Chico's FAS. More information is available at www.playnetwork.com. About Crows Nest Entertainment (CNE) Established in 1993, CNE provides audio/video systems, video networking services and national installation and service for clients including CompUSA, Petco Animal Supplies, Texas Roadhouse, Federated Department Stores, Charlotte Russe, Harley Davidson. McCormick & Schmicks, and HMS Host. ###

PlayNetwork's Custom Music is the Right Fit for Jockey

Tue, 05 Jul 2005 00:00:00 GMT

The custom comfort found with the Jockey® brand goes beyond underwear, sportswear, socks and bedding. Jockey’s customers are now enjoying a customized in-store music experience that uniquely fits the Jockey® comfort lifestyle. Towards the end of 2004, new customized music programs are being played in more than 100 Jockey® stores nationwide, courtesy of PlayNetwork Inc. Jockey has songs for each store to reflect the core brand — which is a blend of adult contemporary, singer/songwriter, adult alternative and a touch of jazz from artists such as Sade, Eric Clapton, Norah Jones, Counting Crows and Harry Connick Jr. — as well as Latin Pop, Club & Dance and Regional Mexican to appeal to local interests. Collectively, the regionalized music styles convey a greater impression of comfort and familiarity that Jockey has modeled for its customers. "We wanted an emotional connection to Jockey® comfort and a sense of belonging to radiate through our stores," explained Beth Jensen, director of marketing – Jockey Consumer Direct. "Over the past few months we've heard praise from our customers and store associates from all over the country. They have commented that our music is so original now and better than it's ever been. Clearly, with PlayNetwork we've tapped into music that really defines what the Jockey experience is all about." Jockey's switch to PlayNetwork was primarily plug-and-play by design in order to speed up the transition and avoid disrupting everyday business. As a result, practically none of the stores needed on-site technical support and in just one month's time store personnel had switched out their old music players for PlayNetwork's proprietary media player. Additionally, PlayNetwork designed new high-performance sound systems that improve the overall experience within the stores, and rolled out the new system in Jockey's concept store in Kenosha, Wisconsin. "We love to collaborate with leading brands like Jockey®," said Craig Hubbell, PlayNetwork’s vice president of strategic account management and customer services. "With music that fits the brand and audio systems that deliver a quality experience, Jockey has in short order extended its ability to portray the casual and comfortable feelings its brand is so well known for." About Jockey International, Inc. Jockey International, Inc. is a privately held company, founded in 1876 by Samuel T. Cooper, a retired minister who wanted to help lumberjacks suffering from blisters and infections caused by their shoddy wool socks. Consumers learned they could trust him, and his tiny hosiery business grew and then expanded into underwear. Today, Jockey International, Inc. is a leading manufacturer and marketer of comfort apparel products sold in major department and specialty stores across the country. The products are also available in over 120 countries around the world. Located in Kenosha, Wisconsin, the 127-year old company is committed to quality, comfort, fashion, innovation and value. As Jockey grows in size and sophistication, the simple commitment to serve its consumers’ needs continues to be the company’s hallmark. Consumers can visit Jockey on its web site at www.jockey.com. About PlayNetwork PlayNetwork Inc. is a creative entertainment solutions provider for businesses worldwide. PlayNetwork delivers entertainment solutions consisting of custom music, quality sound and video system design and installation services, digital signage and networked video programming, branded compilation CDs, and other media solutions that enhance store environments and customer experiences. Established in 1996, Redmond, Washington based PlayNetwork ranks on the Inc. 500 and Deloitte Technology Fast 500 lists of fastest-growing private U.S. companies. Its ever-growing customer base includes leading national brands such as Starbucks Coffee Company, Brinker International, Abercrombie & Fitch, Chico's FAS, Krispy Kreme Doughnuts, Levi Strauss & Co., TGI Friday's and The Finish Line. More information is available at www.playnetwork.com. # # #

Digital Retailer of the Year

Thu, 09 Jun 2005 00:00:00 GMT

PlayNetwork's Interactive Multimedia Modules Win Stevie Award in 3rd Annual American Business Awards

Wed, 08 Jun 2005 00:00:00 GMT

PlayNetwork Inc. was awarded a Stevie™ Award for Sales Interactive Multimedia in The 2005 American Business AwardsSM held Monday night in New York City. PlayNetwork was awarded for its suite of sales presentation modules that assist in educating and guiding retail, restaurant, and hospitality brand decision makers to a better understanding of the benefits of leveraging PlayNetwork's expertise for a wide array of in-store entertainment solutions. The modules were developed by PlayNetwork's in-house marketing and creative design team — Stephen Dorsey, VP of marketing and creative; Ryan Risenmay, director of marketing communications and creative producer; and Zeljko Karlica, creative designer at Hacker Promotion & Design. The PlayNetwork team combined video footage, photography, graphic design elements, and audio into a cohesive interactive presentation using a combination of software applications including Illustrator®, Photoshop®, Final Cut Pro® and InfoChannel® Designer 3. "We are honored to have been recognized as the best overall in this category by our peers in the business community. Ultimately our creative and strategic marketing efforts continue to be focused on developing sales presentation tools that facilitate more effective communications between our sales team and target audience," commented Dorsey. Hailed as "the business world’s own Oscars" by the New York Post (April 27, 2005), The American Business Awards are the first national, all-encompassing business awards program honoring great performances in the workplace. More than 100 Stevies were presented in over 40 categories including Best Overall Company, Best Executive, Best Support Staffer, and Best Corporate Web Site. More than 1,200 nominations from companies of all sizes and in virtually every industry were submitted for consideration. Details about The American Business Awards and the list of Finalists and Stevie Award winners are available at www.stevieawards.com/aba. About PlayNetwork PlayNetwork Inc. is a creative entertainment solutions provider for businesses worldwide. PlayNetwork delivers entertainment solutions consisting of custom music, quality sound and video system design and installation services, digital signage and networked video programming, branded compilation CDs, and other media solutions that enhance store environments and customer experiences. Established in 1996, Redmond, Washington based PlayNetwork ranks on the Inc. 500 and Deloitte Technology Fast 500 lists of fastest-growing private U.S. companies. Its ever-growing customer base includes leading national brands such as Starbucks Coffee Company, Brinker International, Abercrombie & Fitch, Chico's FAS, Krispy Kreme Doughnuts, Levi Strauss & Co., TGI Friday's and The Finish Line. More information is available at www.playnetwork.com. # # #

Hollister Co. Awarded Digital Retailer of the Year

Wed, 25 May 2005 00:00:00 GMT

Hollister Co. received the first-ever Digital Retailer of the Year award which was presented last week at the Digital Retailing Expo in Chicago for Hollister's innovative use of digital signage to display the surfing and beach lifestyle that the brand represents, PlayNetwork Inc. announced today. In 50 of its teen-oriented beach apparel stores across the United States, Hollister installed unique "video window" systems designed by PlayNetwork to showcase two live video feeds from Huntington Beach, California — Surf City, USA. "Hollister's vision of the ideal in-store video experience for their stores has led to a digital signage solution unlike any other and we are very proud to have played a part in bringing their vision to life," said Darrell Champagne, PlayNetwork's VP Systems Engineering. "PlayNetwork congratulates the entire Hollister organization for this well-deserved award." NEC Display Solutions, supplier of video-wall enabled liquid crystal displays that are part of the in-store display systems, nominated Hollister for the award. The award ceremony, held May 18 in Chicago, also recognized retailers Best Buy, Esso International, Mazda and Tesco with honorable mentions for their digital signage innovations. More information about the Hollister video windows application can be found in a case study available for download at www.playnetwork.com. About PlayNetwork PlayNetwork Inc. is a creative entertainment solutions provider for businesses worldwide. PlayNetwork delivers entertainment solutions consisting of custom music, quality sound and video system design and installation services, digital signage and networked video programming, branded compilation CDs, and other media solutions that enhance store environments and customer experiences. Established in 1996, Redmond, Washington based PlayNetwork ranks on the Inc. 500 and Deloitte Technology Fast 500 lists of fastest-growing private U.S. companies. Its ever-growing customer base includes leading national brands such as Starbucks Coffee Company, Brinker International, Abercrombie & Fitch, Chico's FAS, Krispy Kreme Doughnuts, Levi Strauss & Co., TGI Friday's and The Finish Line. More information is available at www.playnetwork.com. # # #

PlayNetwork Delivers Wave of Digital Signage to Hollister Co.

Mon, 21 Mar 2005 00:00:00 GMT

The virtual surf is up at Hollister Co.! PlayNetwork Inc. announced today at GlobalShop 2005 the release of a new case study highlighting the most innovative digital signage application in the retail industry — live video footage of Huntington Beach, California (Surf City, USA), broadcasted and displayed on large "Video Windows" in Hollister Co. stores nationwide. Hollister, a Southern California themed brand of Abercrombie & Fitch, has integrated the real-life beach experience into its stores through a unique video solution, which features live footage from two cameras mounted at the famous Huntington Beach pier (one facing north and one facing south). The video feeds are distributed via closed circuit network and displayed in real time in Hollister stores on two large Video Windows, each measuring more than 5 feet by 5 feet and consisting of nine liquid crystal displays in a 3-by-3 configuration. "This is the first retail digital signage and entertainment system of its kind featuring 24/7 real-time video for a specific in-store experience," said Darrell Champagne, VP Systems Engineering. "PlayNetwork is excited to release this case study and show how Hollister’s vision was brought to life." The case study, available now for download from PlayNetwork's web site (www.playnetwork.com) illustrates how all major aspects of an end-to-end live digital signage strategy can be addressed through client and integrator collaboration and quality standards in the design, installation and service of high-quality video systems across a store chain. About PlayNetwork PlayNetwork Inc. is a creative entertainment solutions provider for businesses worldwide. PlayNetwork delivers entertainment solutions consisting of custom music, quality sound and video systems, video programming, branded compilation CDs, and other media solutions that enhance store environments and customer experiences. Established in 1996, Redmond, Washington based PlayNetwork ranks on the Inc. 500 and Deloitte Technology Fast 500 lists of fastest-growing private U.S. companies. Its ever-growing customer base includes leading national brands such as Starbucks Coffee Company, Brinker International, Abercrombie & Fitch, Chico's FAS, Krispy Kreme Doughnuts, Levi Strauss & Co., TGI Friday's and The Finish Line. More information is available at www.playnetwork.com. # # #

Sculpting Sound

Sat, 01 Jan 2005 00:00:00 GMT

The Sound of Music

Sun, 01 Feb 2004 00:00:00 GMT