PlusOne - Marketing Musings

New Zealand to Ban Mobile Phone Based Navigation Systems

MattE — Tue, 29 Sep 2009 12:29:16 +0000

In a move that pre-empts moves by several Australian states, it seems that top end uses for mobile phones may be nipped in the bud. It seems odd that cradle mounted navigation cannot be used ASSUMING they have voice directions like standard GPS navigation devices. Most mobile phones have screens that are too small to be seen [...]

SMS marketing and customer relations examples

MattE — Mon, 28 Sep 2009 02:20:47 +0000

SMS is a great way to communicate with your market and your customers. Here we present just a few ideas showing how SMS can be used to help drive traffic to your store, or used to enhance customer relations. Note the inclusion of the optout on all promotional messages. If you would like to explore how [...]

Business tip #5 – Better selling by focussing on the customer, not the product

MattE — Thu, 03 Sep 2009 01:07:10 +0000

As a marketing consultant, I speak to many businesses who face some similar problems, which soon becomes a set of problems common to most businesses. One of these is the need to capture more sales from the people already browsing or making inquiries at the shop, business or outlet. One of the most common problems facing [...]

Unleashing Genius in the New World of Work

MattE — Sun, 23 Aug 2009 02:17:31 +0000

The modern workplace is becoming highly organic and transitionary and we increasingly dependent on people who are not full time employees. Today's business development and professional survival is increasingly reliant on how well we can stimulate relationships, energise alliances and enthuse people with whom we have little or no control over.

SMS Central service enhancements

MattE — Thu, 20 Aug 2009 04:24:36 +0000

We are pleased to announce that some important changes have been made to the SMS Central system that brings several important benefits for users sending sms marketing and other messages.

Business Tip #4 – Use SMS in your marketing mix

MattE — Mon, 10 Aug 2009 03:29:54 +0000

How to use SMS as a cost effective marketing and advertising tool for your business

Australia’s most popular Google searches

MattE — Tue, 04 Aug 2009 01:45:49 +0000

If you are into business on the internet, this list will be of interest. If not, this list may be of interest! Google reveals Australia’s most popular internet searches Fastest rising searches of 2009 1. Swine flu 2. Susan Boyle 3. MasterChef 4. Stimulus package 5. Wimbledon 6. Twitter 7. Bing 8. One HD 9. AFL fixture 2009 10. Bruno Fastest rising retail searches of 2009 1. Kmart catalogue 2. [...]

compareOFFICE 2009 released

MattE — Fri, 31 Jul 2009 01:21:21 +0000

If you’re considering Microsoft® Office, but would like to evaluate other, more price friendly options… We suggest looking at compareOFFICE 2009. With powerful functionality and intuitive ease of use, compareOFFICE 2009 satisfies personal and business requirements of a fully integrated office software package. Do everything, from brochures and manuals, mailmerge letters, create graphics to presentations and [...]