JOB DESCRIPTION: Business Development Associate

SUMMARY:
A supporting part-time or full-time role inside an advertising media firm. PMD Media is the recognized leader in storefront out-of-home advertising.

TITLE:
Business Development Associate

OBJECTIVE:
We’re looking for a bright, energetic person to help manage our business communications and assist in new business development.

The Business Development Associate works directly with the CEO and VP to assist in prospecting and generating new business. They would also be responsible for maintaining our internal database with client information, campaign status, and lead status. Includes social media content creation and engagement.

ESSENTIAL FUNCTIONS:

We are looking for a team member that can hit the ground running, fit into our company culture, and have fun while helping us grow PMD Media to its full potential.

The candidate must have the ability to learn the ins and outs of the core business operation as soon as possible.

Must be technologically proficient and a quick learner.

Being a self-starter is a plus.

Hybrid office-WFH schedule.

Qualities we’re looking for:
Organized
Detail Oriented
Friendly & Outgoing
Social Media savvy, including Linkedin
Excellent writing and spoken communication skills
High energy and perseverance

Experience needed:
Bachelor’s Degree preferred
2-3 years in-office experience with small and/or large teams
Media Operator and/or Ad Agency experience a plus
Google Suite knowledge a plus

Compensation:
Competitive salary
Holidays and Personal Time Off
401k plan
Health benefits

Contact:
Genevieve Domingo
genevieve@pmd.media

The post Careers at PMD Media appeared first on PMD Media.

Until you crash

I had a bad accident a couple of weeks ago. My brakes locked up winding around a hairpin turn going 32 mph, I slid 20 feet on my hip and elbow. It could have been worse, I didn’t break anything, and thank goodness there were no cars coming in the opposite direction, or it could have been much worse. 

My healthcare coverage didn’t have to kick in, I was ok (save for a bit of road rash – painful). But having that healthcare safety net is key to my peace of mind, and it protects my family and millions of Americans from crushing healthcare bills.

Every year on November 1st through December 15th, Americans have a chance to reevaluate their healthcare options and change their plans according to their needs. Called Open Enrollment, this time of year is crucial for health insurers, as it’s the one chance every 12 months to attract new members. After the year in which we’ve all been so focused on our health and wellness, we still need to think about how we care for ourselves and our families. 

Some of the most interesting and significant PMD Media work in the past few years has been run on behalf of the healthcare industry. Hyper-local campaigns with multi-lingual creative, vaccine awareness in specific towns and counties, medicare initiatives targeting first responders – we’ve been tasked with all kinds of outreach, and some of the most innovative OOH strategy out there (shout out to our agency partners Kinetic, Rapport, Horizon, Talon & Billups, and our media partner Adkom).

Don’t forget about Open Enrollment on November 1st this year – ending on December 15th. It’s the best way to choose a new health plan, or modify your existing coverage. 

Please reach out if you or your healthcare clients are looking for hyper-local awareness on a national scale. And for goodness sake, wear a helmet if you’re going cycling!

The post How I Almost Died, And Learned To Love Healthcare appeared first on PMD Media.

Since 1861, the Borough of Brooklyn has grown up around BAM, and was shaped in part by the pull of its considerable gravity. Decades before there was Lincoln Center, Wallis Annenberg, or Kennedy Center, there was BAM.

Dance, Film, Theater, Music, Visual Art, Opera, Talks, and Community Events, all come together in one central square.

Past BAM artists have included Enrico Caruso, Sarah Bernhardt, Merce Cunningham, Bill T. Jones, and Jay Z. BAM has hosted numerous live TV events, like MTV’s Unplugged and ABC’s Jimmy Kimmel Live. BAM’s annual Next Wave Festival changes the performing arts landscape, year after year.

And then 2020 happened, a year we all want to forget, but a bright light is shining in Fort Greene once again, as we turn the page.

BAM is back. With a season relaunch unlike anything else in its history, BAM is taking it outside to another one of Brooklyn’s historic landmarks, developing a wide-ranging slate of outdoor affairs for the coming season, including 1:1 Concerts, a Pop-Up Magazine event, and Movement Theatre Company’s production of Aleshea Harris’s play What to Send Up When It Goes Down, presented in partnership with Playwrights Horizons.

The City of New York, and indeed the rest of the country are lucky to have institutions that continue to form the fabric of what culture and community mean in the modern age.

PMD Media and our family of friends and colleagues are overjoyed at the return of such an institution.

Welcome back!

The post Welcome Back BAM! appeared first on PMD Media.

The images are just as simple – people together, unmasked, happy. Wouldn’t it be great to get back to those normal moments?

Centura Health, a leading health care provider in Colorado and Western Kansas, was focused on encouraging people to get vaccinated.

Out-of-Home was the one-to-many medium just right to reach people. But there was a problem; the neighborhoods where Centura wanted their messages to be seen have extremely limited OOH options, a common occurrence outside the top U.S. markets.

Fortunately, Rapport Worldwide knew who to call. In the key cities of Pueblo Colorado, and Garden City Kansas, PMD Media, in partnership with Rapport, pinpointed locals in their towns and neighborhoods, displaying storefront WindowPosters along main streets in small businesses.

How can we help your clients? Shoot us back an email today, it would be fantastic hearing from you!

Campaign Details: 

• Service: WindowPoster Display
• 2 U.S. DMAs: Pueblo CO, Garden City KS
• 4 Towns/Neighborhoods, 65-70% Avg. Neighborhood Coverage
• 4 Display Weeks/1 Period
• Audited Impressions (Geopath): 2,843,568

The post Roll Up Your Sleeves appeared first on PMD Media.

Asking a simple question leads to some startling answers, and possible solutions.

WHY do so many San Franciscans not have a home in their hometown?
WHY haven’t we solved homelessness by now?
WHY should you care?

The “All In” campaign is simple enough, money alone won’t house all their neighbors (Tipping Point Community will spend $100 million by 2022). The initiative seeks to win hearts and minds as well, asking people of all types to open their homes, talk with their neighbors and their landlords, utilize the existing vacant housing today. Quite literally urging residents to open their doors to those most in need.

It takes an average of 5-7 years for new housing to be built in San Fransisco, but thousands of homes are vacant tonight.

Tipping Point Community, their agency Billups Worldwide and PMD Media have teamed up for a hyper-local ad campaign seen in small business storefronts throughout 8 neighborhoods.

Combining PMD WindowPoster Display and PMD Digital Integration, mobile ads are served in the same neighborhoods where storefront billboards are seen.

—
CAMPAIGN SPECIFICS:
Services: WindowPoster Display & Digital Integration
Market: San Francisco CA
8 Neighborhoods, including Hayes Valley, Mission, Sunset and Richmond
1 Period: 4 Display Weeks
Audited Impressions (Geopath): 10,804,640
Digital Impressions: 1,200,488

The post What if Out-of-Home Asked For Your Help? appeared first on PMD Media.

Take NYU Langone, for instance. As one of the nation’s premier academic medical institutions, NYU Langone wanted to reach Chinese Americans in one section of one neighborhood in New York City.

Billups reached out to PMD Media, and  WindowPoster Displays were deployed in the front windows of storefronts on 8th Avenue in NYC’s largest Chinatown – tightly focused in less than 20 city blocks.

Hyper-Local targeting? How about Micro-Local.

Devoted to patient care, education, and research, and in the wake of COVID-19, NYU Langone wanted to assure all patients that they were safe visiting their doctors and seeking treatment.

The NYU Langone Brooklyn location at 60th Street in Sunset Park Brooklyn caters to women at all stages of life, fitting into busy schedules with Sunday appointments and walk- in availability. Because the location is in the heart of Chinatown Brooklyn, doctors and staff members speak both English and Chinese, and communicate with patients in their preferred language.

CAMPAIGN SPECIFICS:
Service: WindowPoster Display
Market: New York City
Sunset Park, Brooklyn NY
1 Period: 4 Display Weeks
Audited Impressions (Geopath): 2,440,368

The post How Local Can OOH Be? How About to the Block Level. appeared first on PMD Media.

The post With Tourism Down, A City Looks to its Locals appeared first on PMD Media.

PayPal launches touch-free payments, the safe way to pay and get paid. With the PayPal app you don’t have to sign, swipe or enter a pin. Just scan, pay, go. Shop safe with PayPal!

The post PayPal Reaches Out to Small Business with PMD Media appeared first on PMD Media.

We  Small Business

PMD began a 10 market initiative early last month. “Support Small Business” was the message.

That’s it. Simple. No call to action, no huge branding launch.

Perhaps it’s because of the apparent lack of any self-serving sales pitch that the Facebook Power the Comeback campaign has one of the highest approval ratings of any PMD initiative in our almost 30 year history, according to surveys of our small business network.

We want to thank our partners at Kinetic Worldwide for floating this idea by Facebook, as well as the creative team at Droga5 for their amazing design work.

• Campaign Details:
• 10 U.S. DMAs
• 85+ Neighborhoods, 60-65% Avg. Neighborhood Coverage
• 4 Display Weeks/1 Period
• Audited Impressions: 134,058,260
• Key Cities: NYC, Los Angeles, Chicago, Dallas, Boston, Detroit, Miami, Wash. D.C., Charlotte, San Francisco

Thank you for reading – cheers!

Dean Stallone

The post Showing the Facebook Love appeared first on PMD Media.

Now we’re putting these relationships to work  – with a brand new product to simultaneously benefit the small business owners, as well as provide a vital service to the advertiser.

Introducing Small Business Direct.

If you’re an advertiser catering to small business, now is the time to engage, interact and support these vital, community-based businesses. (think Facebook, AMEX, Intuit, Staples, Zoom)

It’s time: Go Beyond the Advertiser-Storefront Relationship.

Email us back anytime to discuss the possibilities.

The post New Service Launch: Small Business Direct appeared first on PMD Media.