PodWorkx - Podcast Solutions, Business Podcasting, Corporate Podcasting, Podcast Marketing, Podcast Consultants, Podcast

PodWorkx has been acquired by Shifted Pixels

nick@podworkx.com — Wed, 17 Oct 2007 06:34:56 GMT

After a great run delivering Corporate Podcasts, Audio Podcasts, Video Podcasts and more, PodWorkx has been acquired and has merged into with Shifted Pixels.

Shifted Pixels is a leading Sydney based Online Marketing and Video Production

All the PodWorkx capabilities have been rolled into Shifted Pixels, and we still provide the same great service and Audio and Video Podcasting Service.

Thanks for sticking with us as we grow and blossom :)

Business to Business Podcasting

nick@podworkx.com — Tue, 03 Oct 2006 06:40:35 GMT

Results of recent study prove podcast usage continues to gain momentum as a marketing content delivery vehicle.

Atlanta, GA (PRWEB) July 10, 2006 -- KnowledgeStorm, Inc., the Internet�??s top-ranked search resource for technology solutions and information, and Universal McCann, one of the world�??s largest media services firms providing strategic services and consultancies, today announced the results of a joint research study on the emerging role of new media, particularly podcasts, on B2B technology purchase decisions.

This is one of the first surveys focused specifically on the B2B audience and it clearly shows that podcasts, blogs and other new media types are viable mediums for reaching B2B technology buyers.

The survey was completed by more than 3,900 business and IT professionals, representing a variety of job titles, vertical industries and company sizes. "The objective of this study was to explore the impact new forms of media, concepts of Web 2.0 initiatives, such as podcasts and blogs, are having on content consumption and purchasing influence within the B2B marketplace" says Matt Lohman, director of market research, KnowledgeStorm. "This is one of the first surveys focused specifically on the B2B audience and it clearly shows that podcasts, blogs and other new media types are viable mediums for reaching B2B technology buyers."

Podcast usage among B2B technology buyers is significant and growing; 41% of survey respondents claim they have listened to podcasts on more than one occasion, while 13% stated that they "frequently" download or listen to them.

Thirty-two percent of survey respondents stated their usage of podcasts has "Increased" or "Significantly Increased" in the last six months. The same question yielded 39% for blogs. And, there is plenty of upside as the innovative media types, like podcasting, blogging and RSS, are still gaining momentum in the technology buying community.

"With this particular study, our goal was to determine marketing opportunities with podcasts by closely examining the behavior of podcast users as well as non-users," says Stacy Malone, vice president, interactive media director, Universal McCann. "The results of this study prove that opportunities with new media are growing rapidly. In fact, podcasts have moved into the Top 10 most frequently accessed types of online content. This spike can be directly attributed to the addictive nature of this on-demand medium."

B2B technology buyers are listening to podcasts for business interests, specifically technology-oriented topics, according to the study findings. Respondents are listening to a combination of personal and business interests in most cases �?? 65% responded that they listen for both personal and business interests. Furthermore, these respondents are listening to technology specific topics �?? 72% claimed that they have downloaded or listened to podcasts on technology topics on more than one occasion. Twenty-three percent do so "frequently."

The study also revealed that B2B technology buyers want research content, such as white papers and analyst reports, delivered as podcasts. Nearly 60% of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts. Fifty-five percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.

"Business and technology-related subject material is a perfect match for podcasting content," says Malone. "Podcasts are no longer being used only for pure entertainment value. They are turning into an indispensable, business-critical information tool."

"This survey presents a lot of encouraging findings for marketers considering podcasts as a content format. Not only are business and IT professionals tuning in, but frequent users are eager for more business and technology podcast content," says Lohman. "Fifty-seven percent of the frequent podcast users stated their biggest challenge with podcasts is the scarcity of interesting content. That represents real opportunity for savvy marketers."

This is the first in a series of joint research studies focused on the effect of new media with the B2B marketplace. Upcoming studies will cover topics such as: blogging, RSS feeds, Wikis, Webcasts and mobile technology.

Podcasts, Blogs, Webcasts and Webinars

nick@podworkx.com — Tue, 03 Oct 2006 06:34:14 GMT

From smh.com.au

Have you considered using Podcasts, blogs, webcasts or webinars to reach a larger audience for your business?

Do you actually understand what these web 2.0 initiatives can do to increase your exposure? Or do you think these are just buzz phrases used by marketing gurus who purport to be at the cutting edge of technology?

Stats from the US point to podcasts, especially, having a huge takeup rate in the B2B market and gaining strength in B2C communications strategies.

So why would you want to use them for your business?

These new audio and visual technologies are vital tools in building online communication networks which extend beyond familiar time and space (is this a bit trekky?)

These technologies present layers of access which start with predictible clients, then tree down and out to clients who would never have actually figured within your usual remit.

The trick is to find the appropriate language, the semantic construct, which resonates with the right content in the right way for the right people - for example, you can identify what differentiates Baby Boomers, Gen X and Gen Y, and how their communication processes operate.

The great thing about the blogging environment, in particular, is that there is an almost tacit understanding that posts are in constant evolution and not necessarily polished. When you have this kind of constant evolution, your message is signalled with spontaneity and creativity which your audience recognises as part of the regenerative and dynamic process.

It also allows for diverse feedback - really getting to know and understand what your customer expects and demands from your business and your product.

So who wouldn't be without it? It opens new markets, brings new customers online, provides client information and education, feedback and evaluation of product, all in one hit.

The next major problem is can Telstra cope with the projected bandwidth demand. Already they are struggling as they bring new users onto broadband. But with the increased bandwidth demanded by webcasts and webinars, this provider will have to do some hard thinking about moving into 21st century capability.

- Perrie Croshaw

Podcast Lectures a Hit

nick@podworkx.com — Wed, 16 Aug 2006 00:57:22 GMT

From Smh.com.au Aug 11 2006

When Nathan Moss began podcasting his introductory psychology lectures last semester, he assumed no one was listening to them.

His classes stayed full and no one commented on the podcasts that he was taking up to six hours to prepare each week, until the time he was late putting them on the website. "I started getting all these emails saying, 'Where are the podcasts?"' said Dr Moss, a lecturer at Queensland University of Technology.

"It was really good because the [lecture] numbers weren't going down at all, so they were using them to revise," he said.

Podcasting has emerged as the latest innovation in university classroom teaching. Business and education lecturers are using it at Wollongong University, arts and medical lecturers are using it at the University of Sydney, and various disciplines are using it at Macquarie University, Newcastle University, the University of NSW and the University of Technology, Sydney.

UNSW started using podcasting this year through Lectopia, a technology developed by the University of Western Australia that is now licensed to 30 per cent of Australian universities. Lecturers request to have their classes podcast over the telephone and may provide PowerPoint presentations.

Students log in to use the recorded material on the internet and can download it onto an iPod or MP3 player.

The university introduced it for students with disabilities or poor English, only to discover other students were using it too, said Professor Tony Koppi, director of UNSW's Educational and Technology Centre.

At UTS the dean of education, Shirley Alexander, opposed a systemic rollout of podcasting on the ground that lecturers may limit interactive activities in class that cannot be recorded. "A lecture is not just a dissemination of information," Dr Alexander said. "Lectures can be and should be a lot more than that.

"[The US education thinker] David Thornburg said, 'Any teacher that can be replaced by a computer should be.'

"I would modify that and say any teacher that can be replaced by a podcast should be."

New Facts on Podcasting

nick@podworkx.com — Tue, 08 Aug 2006 02:22:56 GMT

From Nielson Net ratings. July 12, 2006

Podcasting gains an important foothold among U.S adult online population.

Nielsen//NetRatings, a global leader in Internet media and market research,
announced today that 6.6 percent of the U.S. adult online population, or 9.2 million Web users, have
recently downloaded an audio podcast; 4.0 percent, or 5.6 million Web users, have recently downloaded a video podcast.

These figures put the podcasting population on a par with those who publish blogs, 4.8 percent, and online daters, 3.9 percent. However, podcasting is not yet nearly as popular as viewing and paying bills online, 51.6 percent, or online job hunting, 24.6 percent.

Podcasting is a relatively new technology that enables users to quickly and easily download multimedia files, including audio and video, for playback on mobile devices including iPods and other MP3 players as well as cell phones.

�??The portability of podcasts makes them especially appealing to young, on-the-go audiences,�?? said Michael Lanz, analyst, Nielsen//NetRatings. �??We can expect to see podcasting become increasingly popular as portable content media players proliferate�??.

Event Podcasting

nick@podworkx.com — Sat, 05 Aug 2006 07:41:22 GMT

Event podcasting enables you the provider to re-use your event talks and information at a later date. This is great if you have people that can't make your event or even if people are willing to pay to hear your talks. Many enterprises are adopting podcasting to reach more clients and add a new "value added" feature for their event. Some examples may include: Company meetings, Shareholder meetings, Annual events, Promotional events and Industry events.

Podworkx Event Podcasting

Recording of your talks
Video casting or filming your event such as fashion shows
Post production and editing to slim down the content into relevant user friendly sizes
Podcast server set up and skin to company graphics and logos
Standard professional into and outro
Podcast pay per view systems

If you are an event organiser podcasting is a great means reach more clients. Be it internal or external the added value is enormous. Contact us to discuss further options.

sales@podworkx.com

Why Business Must Practice Multi-Media Sales Techniques

nick@podworkx.com — Thu, 27 Jul 2006 15:58:30 GMT

A New Way of Pitching Sales is Growing

New technology for getting and reaching clients and prospects is changing the way we communicate in business. In one example, on-line ordering portals for business are growing in ways that are replacing salespeople. Pod casting is another way businesses are getting their message out and driving sales to websites. An RSS feed is another way to reach prospects or an industry with new information. However, only about 12 percent of the population knows how to use an RSS feed today. Expect this number to change quickly in the coming months.

With the growth and adoption of web meetings, streaming media including audio and video, salespeople can multiply their efforts and reach more contacts. The bottom line is that salespeople must practice and sharpen their sales skills using new technology and communication tools.

Source: "Ezine Articles"

The portrait of a podcast user.

nick@podworkx.com — Sat, 15 Jul 2006 01:31:04 GMT

Online media metrics firm Nielsen/NetRatings just released some insight into the podcast world and the demographic configuration is almost cliquish. Though some headlines have indicated that the figures put podcasting above blogging in popularity, that's not quite accurate.

The study actually said that there were more people downloading podcasts than people publishing blogs, which is a strange comparison, unless it's just for the sake of perspective.

Nielsen//NetRatings found that 6.6 percent of the US adult population, or 9.2 million Web users have recently downloaded an audio podcast; 4 percent, or 5.6 million, have downloaded a video podcast. But what's more telling than the numbers, is who is downloading podcasts. This isn't your father's medium.

Here's a portrait of the average podcast listener/viewer:

�?� Between the ages of 18 and 44 (but mostly 18-34)

�?� Uses Apple's Safari or Mozilla Firefox to browse

�?� For audio, visits Macworld, Lycos Wired News, Slashdot, Niketown.com, Apple and iTunes, more likely in the 18-24 age group

�?� For video, visits StarTrek.com, Live365.com, Fark.com, eMusic, and Niketown.com, more likely in the 25-34 age group

Judging from that we could accurately say that the podcast audience is young, tech-savvy, early adopting, and (perhaps) more on the affluent side of the spectrum. It's Silicon Valley in a podshell.

Michael Lanz, an analyst for Nielsen//NetRatings believes this target will expand as portable media becomes more popular. "The portability of podcasts makes them especially appealing to young, on-the-go audiences," said Lanz. "We can expect to see podcasting become increasingly popular as portable content media players proliferate."

But for now, your podcast target is the geeky, hipster, upwardly mobile dotcom type who likes decent shoes for mountain biking and tennis, when he's not debating Kirk versus Picard :P

Podcasting as a Marketing Channel

nick@podworkx.com — Fri, 14 Jul 2006 02:18:52 GMT

Podcasting is a marketers dream!

PR: Audio press releases, messages from company executives, expert interviews and other industry related material, all delivered directly to the media.

Direct marketing: Sales letters and other ad creative, delivered in audio and directly to your prospects.

Customer Relationship Management and User Support: Personal messages and greetings from company executives, persoanlized messages to key clients by key account managers, educational content and industry interviews, seminar or conference recordings, product support information and tutorials

Promotion: Achieving additional company/brand/product exposure by providing podcasts and promoting them via podcast directories and search engines.

E-commerce: Audio product announcements and presentations, delivered to prospects that opt-in to receive latest product information. In the case of audio products, podcasts can also carry short excerpts or previews of new editions, thus enticing prospects to order.

Branding and Prospect Conversion: Educational content and industry interviews that help shorten the sales cycle or generate/improve company credibility and enhance its brand.

Whats Hot and Not in Corporate Podcasting (From PodTech.net)

nick@podworkx.com — Wed, 21 Jun 2006 05:11:59 GMT

John Furrier, podcasting pioneer discusses with PodTech.net Host Jennifer Jones how podcasts can build a company�??s brand and better leverage visibility. John and Jennifer also discuss the importance of viewing the podcast as a means to build a stronger relationship with the customer.

Content copyright Podtech.net

Is Steve Jobs Eyeing the Corporate Podcast Market?

nick@podworkx.com — Mon, 19 Jun 2006 09:02:53 GMT

In an interview conducted with the Bulldog Reporter (scroll down three-quarters way for the actual piece), New York Times veteran tech reporter John Markoff said that Steve Jobs told him he�??s "getting interest from corporations about creating podcasts to reach customers and others directly �?? without going through [traditional media]. An example might include something like Adobe wanting a podcast for Photoshop users.�?? Is Apple eyeing corporate podcasting?

Microsoft Develops iTunes music store competitor

nick@podworkx.com — Sat, 17 Jun 2006 07:32:15 GMT

Reuters reports that Microsoft is developing an iPod and iTunes Music Store competitor From the article: . Few details are available, but it's known that Robbie Bach (the man behind the Xbox) is heading up the project.""Most iTunes rivals charge monthly fees to access a catalog of entertainment, but some allow consumers to buy individual songs for about $1 each. Microsoft's service will emphasize the pay-per-download, or a la carte, model, the sources said. A subscription component will also be offered, according to early accounts of the planned service. One source, who has seen a demonstration of the service, said it was an improvement over iTunes."

PodWorkx Podcasting Solutions

nick@podworkx.com — Sat, 17 Jun 2006 06:15:02 GMT

At PodWorkx, we offer package solutions depending on your requirements.

You may need a fully managed Podcast solution, updated daily from a word document sent to our production staff, or you may just need a single Podcast software setup on your IT systems.

We take a step by step approach ensuring your needs are accurately met.

Your Podcast project may follow the following steps:

Initial consultation via phone or face to face
Detailed project plan (so you know exactly what your getting)
Project Go Ahead
Web and Podcast server setup and installation.
Podcast branding & graphic design for your podcast website
A set number of professionally produced Podcast MP3's (or)
An ongoing arragement of podcast production services
Telephone/Email Support
Ongoing Internet marketing and promotions for your podcast

We can tailor a package to your requirements, but typically a Podcast solution for your company may be $10,000 to $100,000 AUD depending on the level of service and amount of content production you require.

Contact sales@podworkx.com for a further discussion.

PodWorkx.com - An interview with Mick Stanic

nick@podworkx.com — Thu, 18 May 2006 14:59:56 GMT

Today we had the pleasure of interviewing Mick Stanic. Co-Founder of ThePodcastNetwork and Ex Manager at Singleton OgilvyInteractive. We talk about the state of the podcasting industry aswell as how Advertising and Media companys can relate to Podcasting as a technology and as a marketing channel. Thanks Mick!

Our Podcast Solutions

nick@podworkx.com — Thu, 18 May 2006 05:19:25 GMT

Our services include:

Podcast strategy consulting
Podcast recording & production
Podcast and blog server software
Podcast promotion and internet marketing
Podcast directory and iTunes Music Store listing
Podsafe music licensing
International voice over artists
Corporate branding, graphic & web design
Server hosting and management
Custom software development
Video casting
Telephone and email support

Contact sales@podworkx.com for a further discussion

Podcasting home.

Business Podcasting

nick@podworkx.com — Tue, 16 May 2006 05:51:55 GMT

Podcasting can give your business a new and innovative marketing edge. It is a simple process to increase your online visibility, establish a �??voice�?? with your clients and increase client acquisition. Many businesses are adopting Podcasting to improve customer loyalty and establish a new communication medium where people can receive content at their own will. Click here to view a list of industry examples.

Facts and Figures

Pew Internet & American life has done some research into the potential reach of Podcasting.

More than 22 Million US adults own an iPod or other MP3 player, 13% of men and 9% of women
20% of the lucrative 18 to 28 year old market owns an iPod or MP3 player
30% of people who own an iPod or MP3 player download podcasts
Podcasts can be downloaded by anyone who has a computer and internet access

The Epiphany

Many small and large companies are still coming to terms with Podcasting technology. As the technology has become more prominent many businesses have realised that they cannot continue to ignore Podcasting as an exciting and new medium for their marketing mix. There are over 40 million Itunes listeners, your Podcast could be available to all these people with a iTunes RSS podcast feed.

The Communication Medium

The best way to consider Podcasting is to think of it as an extra communication medium. This can be used for internal or external functions. One of the main strengths of Podcasting is its massive marketing capabilities. It is a great medium for providing value added content. Podcasting can be used in coordination with websites, newsletters and email marketing. Many new e-marketing ventures are adopting Podcasting as a way to communicate with clients.

The Difference

There is one important difference involving Podcasting compared to other marketing mediums. People choose to listen to your Podcast! It is their prerogative as to how, when and where they listen to your Podcast. Other marketing mediums can force an idea onto people, be it radio or televison ads, print ads or spam email. Most of these mediums are ignored by the general public. In this sense it can be ascertained that Podcasting is an excellent opportunity for businesses to establish a real relationship with clients.

Summary

Seven reasons to Podcast!

Increase marketing reach and online visibilty
Improve sales and conversion rates
Regular line of commincation with subscribers (internal or external)
Value added content increases loyalty
Industry news and trends sets you apart from the competition
Interviews with leaders in your field will establish your business as a leader also
Be one of the few to adapt first and reap the benefits.

podcasting home

Savings Calculator for Podcast Employee Training

nick@podworkx.com — Mon, 15 May 2006 06:21:56 GMT

Making a Podcast of your Employee Training material can reduce the cost of training by up to 60%. Fill out the form below and see how much your business could save!

New Employees (Per Year)
Training Per Employee (Hours)
Cost Per Hour Training ($)
Percentage Training Reduction (%)

"Podcasting Explained" A Podworkx interview with Cameron Reilly from The Podcast Network

nick@podworkx.com — Tue, 09 May 2006 15:11:58 GMT

Podworkx had the pleasure of interviewing Cameron Reilly, who is unofficially the first Australian podcaster ever. Cameron is the CEO of ThePodcastNetwork.com, the largest international publisher of independent podcasts on the Internet.

Download the MP3 Interview Here (15MB)

We ask Cameron:

What exactly is Podcasting?
Why did you start Podcasting?
What demographic of people listen to Podcasting?
How is Podcasting going to change over the near future?
What rewards are there for early Podcasting adopters?
How can corporations benefit from Podcasting?
Which company's should be using podcasting as an internal knowledge sharing tool and which should be using Podcasting as an external marketing channel?
What do you enjoy most about Podcasting?
How do you deal with a negative response to your Podcasting content?
Do you think negative feedback/publicity can actually be good?
What you recommend to company's for translating existing business information into consumable and usable podcasts?

Quotes:

"If your a business or individual that feels no need to have a conversation with people then you don't need to play (in then podcasting industry)"

"Markets are conversations, and the more you participate in the conversation the better off your business will be ... podcasting ... like blogging, like email, like instant messenger, like the telephone is just another tool that we have to create more diverse, more bi-directional and transparent conversation with our marketplace"

"Companies that are wise will be rapidly adopting podcasting and encouraging people inside their organisation to use podcasting as a tool to have broader conversations with their customers, partners, investors, etc. The companies that shy away from this are basically going to struggle in the 21st century"

"Companies that have customers should be using podcasting externally."
Does that mean consumer product companies or business customers?
"I was specifically broad."

In response to who should be using podcasting:
"Its like asking which kind of companies should be using the telephone."

Podcasting - fad or changing media landscape?

nick@podworkx.com — Thu, 04 May 2006 02:49:44 GMT

As discussion about the growth of podcasting percolates in the industry, we thought it was a good time to release some statistics from the point of view of the world's largest manager of podcast feeds (FeedBurner.com).

FeedBurner alone manages more podcasts than there are radio stations worldwide
Podcasting is outpacing the speed of adoption of the last "most successful consumer product launch in history" (more on that in a minute)
Podcast directories are growing, and driving activity back to podcasters' originating Web sites. As we saw with text feeds, distribution begins as a mechanism to drive traffic back to the originating source and then evolves to become its own consumption medium

You can read the full article here. Definately worth the read!

Welcome to PodWorkx. Podcasting. Delivered.

nick@podworkx.com — Mon, 01 May 2006 07:00:00 GMT

We specialise in Podcasting Solutions, Business Podcasting, Corporate Podcasting and Podcast Marketing for corporations, marketing executives, content owners, technology providers aswell as government and industry bodies.

You want a Podcast? We make it happen, fast!

We can take care of a fully outsourced Podcast solution for your company or department, or we can offer the right blend of strategy, technology, design, content production and marketing services to meet your needs.

Contact us at sales@podworkx.com for more information, or take a look around the rest of the website to learn more about what we do.

Are Google and Yahoo planning a Podcast search engine?

nick@podworkx.com — Sun, 30 Apr 2006 10:17:19 GMT

Industry watchers are betting that Google is planning to launch a Podcast search engine. The same holds true for other successful platform owners like portal providers Yahoo and MSN, and retailers likeAmazon and eBay. And then there are the upstart aggregators, directories and search engines. /> >

View the full article

It has been rumored for some time that Yahoo is building technology for users to search for RSS content as a separate query. This will allow users to find RSS content (Podcasts) more efficiently. This will create even greater visibility online for Podcasts. Users will be able to subscribe to the Podcasts and put it directly on their "MyYahoo" homepage with 1 click.

How to subscribe to a Podcast!

nick@podworkx.com — Fri, 28 Apr 2006 12:40:39 GMT

A podcast is a series of audio or video files that you can subscribe to online.

The main advantage of a Podcast is that you don't need to remember to go back and get new media. Once you subscribe to a Podcast it will automatically show up in your podcasting software (iTunes, iPodder or Odeo) and will be automatically downloaded.

If you have an iPod and use iTunes, you can choose to have new podcast episodes automatically synchronised with your device. Its really easy to use and extremely convienient for getting new media to enjoy!

podcast home.

Content owners and providers

nick@podworkx.com — Fri, 28 Apr 2006 10:54:29 GMT

Podcasting is a new media technology that provides huge potential for content owners to distribute their content in a more effective and convienient way to their customers.

Content owners now have an opportunity to leverage thier existing content and re-use it to generate increased brand exposure, improved product awareness, increase sales and add additional revenue opportunities.

Because clients subscribe to your Podcast service you have an unblockable direct communication to your target audience. This is a totally unique situaton that has not existed online before. This is the crucial part of Podcasting that makes it a high impact marketing tool.

Are you a content provider? Do you own or publish:

News
Books
Music
Radio
Newsletters
Magazines
Reports
Client Advice

Podcasting provides a fantastic marketing channel for your existing services, as well as an opportunity to provide a new distribution channel and improve customer loyalty.

Do you give seminars or provide business coaching? It is becomming increasingly popular for motivational speakers and business coaches to produce Podcasts.

Contact sales@podworkx.com for more information.

podcast home.

ABC podcasting keeps on growing

nick@podworkx.com — Fri, 28 Apr 2006 05:30:13 GMT

From an ABC media release issued this morning:

Just over 175,000 mp3s of ABC Radio National programs were downloaded in the week ending 26th February and this was the major cause for a record week for the ABC as a whole: the organisation surpassed 350,000 downloads for the first time.

ABC Radio National continues to extend the number of programs available to download as mp3s. So far in 2006, Radio National Breakfast with Fran Kelly, The Book Show with Ramona Koval, Saturday Extra with Geraldine Doogue, By Design with Alan Saunders, Counterpoint with Michael Duffy,The National Interest with Peter Mares, Rear Vision, Perspective and Radio Eye have been added, making a total of 26 different programs.

Over the next few months a further 12 programs will be made available.

Its looking more and more like podcasting is a natural extension for public broadcasting.

Source Article at Corporate Engagement

The Australian - Podcasting appeal transcends geek factor

nick@podworkx.com — Fri, 28 Apr 2006 05:27:50 GMT

Podcasting appeal transcends geek factor
Sheena MacLean
09mar06

IT'S less than a year old, but radio podcasting is rapidly moving from the realm of hip and hype into serious media. The ABC, the country's main podcaster, recorded 368,000 downloads last week compared with fewer than 50,000 a week when it started its serious push into the area last May.

There are 83 radio shows across ABC networks offering podcasts with specialist content on Radio National, especially science and health, and programs from the youth network Triple J the most popular.

Commercial broadcaster Austereo, which operates the metropolitan FM networks Today and Triple M, also reports a huge jump in demand. In less than eight months, downloads have grown from about 5000 a month to 400,000 for February. Podcasts are digital recordings of radio programs or show segments that can be downloaded to a computer or portable MP3 player and iPod and listened to when you want.

Gordon Taylor, manager of podcasting for ABC radio, said content from 23 of Radio National's programs comprised nearly half (177,000) of last week's downloads. There were 88,000 downloads from Triple J, 63,000 from news and current affairs shows such as AM and 28,000 from Radio Australia, with the remainder spread across other networks.

In something of a surprise, the heaviest consumers of RN podcasts are not youthful geeks but people aged between 40 and 54.

"Obviously that wouldn't be the same for Triple J, but we found that incredibly encouraging," Mr Taylor said. "We thought the early adopters would be younger and we're getting people from older demographics embracing the technology as well. We're quite surprised."

As with early internet take-up, podcast usage had been skewed towards "younger male, more geeky people", but that was quickly changing, he said. If take-up continues at the present pace, the ABC expects that in a year it could be close to 500,000 downloads a week.

An extensive ABC survey last year found an even split on how podcasts were listened to: about half via computer and half on an iPod or MP3. Contrary to expectations, many people preferred to download hour-long podcasts of entire programs rather than shorter segments or snippets, Mr Taylor said, which showed that the convenience of time-shifting was an important factor.

The study also showed that some programs attracted a huge overseas audience of new listeners, sometimes higher than 40 per cent. People had found the ABC through searching for special interest topics on the internet.

Karl Kruszelnicki's hour-long chat about science on Triple J, as well as RN's science shows including All in the Mind, regularly made the list of the top 100 podcasts in Britain and sometimes in the US. "Some of the stuff we are making, the science and health programs in particular, are some of the best in the world and there's a limited amount of it so people are seeking it out," Mr Taylor said.

On Triple J, one of the most successful shows among young people is the current affairs program Hack, with 46,000 to 47,000 downloads a week.

Mr Taylor said the ABC had looked at whether it should charge listeners for podcasts. "We've decided not to at the moment. We're establishing ourselves, finding out how things work, as everyone else in the market is. I think the ABC would be able to do it but it's a fairly high-level policy decision and certainly there's been some work done on it. As of now, we've decided to keep going the way we are."

In March last year, Austereo launched a compilation of its breakfast, drive and night shows in a 25-minute podcast on the Today Network and began offering a daily podcast of its main shows towards the end of last year. Listeners could choose between four to five-minute snippets or a 25-minute segment.

Austereo's head of multimedia Martin Jones said it had increased its offering from five podcasts a week up to 60. He said the biggest demand by far was for comedy-based material, followed by news, music and information, celebrity news and sport. Full music downloads are not available because of copyright issues.

Austereo does not charge and is building its podcasting business on a sponsorship and advertising model.

DMG Radio Australia's under-40s station Nova also offers podcasts and Vega's Sydney and Melbourne stations launched podcasting this week. News talk station 2GB began a news video podcast in February.

Mr Jones said he expected the novelty value would lose pace and many of the small, home-based amateur podcast services would fall away. "That's an opportunity for serious, commercially based operators to try to build a viable business model around podcasting," he said. "I think you'll see that happening in the next 12 months."

Podworkx and podcasters

nick@podworkx.com — Thu, 27 Apr 2006 12:22:08 GMT

Welcome to Podworkx for Podcasters. Do you ask yourself the following questions;

�?�    How do I get my Podcast noticed by more people
�?�    What is RSS and what do I need to know about it
�?�    What technology and software do I need to improve my service
�?�    How do I market my Podcast services
�?�    How do I need to manage my extensive media library
�?�    What equipment and software do I need for professional recording
�?�    What sites and third parties should I use for my servers
�?�    What is blogging and how does it relate to Podcasting

Then think no further we have all the answers!

There are several ways to create visibility for a Podcast. You will want to try and implement as many of these best practices to increase the visibility and consumption of your Podcast.
You can also simply set up an account at any Podcast server and your Podcast, RSS feed and podcast sub-domain will be indexed by the search engines.

The first thing that you need to do after your Podcast is produced and published is to do a press release to tell the world about your new Podcast station.

One of the best ways for achieving immediate and wide reaching exposure is to do a press release at prweb.com, business wire and other news distribution channels available. This will ensure that your press release will show up in both Yahoo and Google news. It is not uncommon to have a properly executed press release read 85,000 times online if it is well written and properly distributed.

Podworkx offers a complete package for existing Podcasters to help improve the image and management of their content

Contact us now at sales@podworkx.com

podcasting home

Corporate Podcasting

nick@podworkx.com — Thu, 27 Apr 2006 09:11:20 GMT

Welcome to Podcasting for corporates! There are many valid reasons why corporations may want to embrace and leverage Podcasting. Corporations can set up internal or public facing Podcasts. Corporations and businesses (both large and small) have an opportunity to create a loyal listener audience.

Leading companies such as IBM, General Motors, Heineken, Microsoft and Toytota have embraced Podcasting to create a loyal listener audience. Podcasting for corporates has enabled businesses to embrace a new communication medium. Corporates now have a voice with their clients which enables them to improve the marketing mix.

Large corporations are increasingly Podcasting to;

discuss the benefits of their products
to interview clients
to lead the market
to form a voice with their clients
to broadcast information internally or externally
run promotions for special product launches
to improve brand awarness e.g (the Microsoft podcast)
improve internet presence
improve the dynamic marketing mix

Why Podcasting? Podcasts reach a large audience of listeners that have a narrow focus of interest. As a marketing tool, Podcasting allows you to leverage this highly targeted yet high value listener demographic to inform your customers about your product or service.

Take the next step! Become a leader, Podworkx corporate podcasting delivered!

Podcast Marketing

nick@podworkx.com — Thu, 27 Apr 2006 05:21:27 GMT

Welcome to Podworkx for marketers. There are currently over millions of people listening to Podcasts world wide with amazing growth. Do the following points apply to you;

Are you currently a marketer or promoter looking for a new way to reach your target audience?
Do you have clients that are demanding more from you?
Are you frustrated with traditional marketing mediums and wondering what is next?
Are you currently involved in ecommerce and want to bring your company to the forefront of technology?

Look no further! Podworkx offers a fully integrated, customizable service to help every marketing company or director achieve more! Podcasting offers many major benefits such as, Content theme (where people listen to receive information), this enables you to pinpoint customers with specific information. Podcasts reach a large audience of listeners that have a narrow focus of interest. As a marketing tool, Podcasting allows you to have the ability to leverage this highly targeted, high value listener.

Podcasting is very high on the return on investment pyramid. The higher on the pyramid the more targeted the media and target audience. Podcasting enables very specific media for a very specific audience that chooses to listen. Because the audience chooses to listen they have a much higher rate of attention and eventual return.

10 Reasons to podcast for the Marketer:

An additional communication tool for your business.
Increased online visibility to your target market.
Increased internet visibility from the search engines.
Increased internet visibility & traffic from the RSS, Blog & podcasting directories.
Communication medium is more powerful than text. This means increased potential results for your marketing message.
Improved level of perceived expertise from your target market.
Value added offerings to your target market that are only available in audio format.
Increased mind share from your target audience. People listen to podcasts while doing other tasks online. They can also take you messaging with them on their portable media player such as an iPod.
More frequent touch points and more frequent �??top of mind�?? participation from your target audience.
Increased perception of your product, service, brand or value in customers minds.

It is clear that Podcast marketing adds value to your brand, lets you demonstrate yourself as a market leader by providing industry news, increases customer loyalty, adds value to your promotions, increases your reach and allows you to act as an internal or external broadcaster.

Take the next step! Become a leader, Podworkx corporate podcasting delivered!

Contact us now at sales@podworkx.com

About Us

nick@podworkx.com — Wed, 26 Apr 2006 06:44:31 GMT

PodWorkx is Australia's leading provider of Corporate and Marketing Podcast Services.

Our clients include fortune 500 corporate organisations, marketing departments, government departments, internet companies, radio stations and publishing houses.

We offer consulting and package services providing all aspects of Podcasting including fully outsourced production and management, content production and recording, voice over talent, music licensing, podcast software, web and server hosting, corporate branding, web and graphic design, internet marketing, promotions management.

We are a young, innovative and intelligent group who have been active within marketing and advertising, internet startups, new technologies & ecommerce businesses for over a decade.

We are also active personal Podcast producers and consumers ourselves and are extremely enthuisatic for the Podcast revolution.

Are many businesses podcasting?

nick@podworkx.com — Fri, 21 Apr 2006 08:28:10 GMT

Podcasting is a new technology that many people think only relates to hobbyists or Djs, this couldn�??t be further from the truth. In reality many new and existing businesses are using Podcasting as a brand new and exciting form of communicating with clients and customers. To demonstrate the uptake and importance of Podcasting please view the list of compiled companies below.

Podcasting is currently being used heavily in the following industries:

Medical organisations, religious organisations, preschools and daycare, schools, universities, travel agents, chambers of commerce, museums, conferences, non-profit organisations, news stations, radio, television, manufacturing, promotions, marketing, advertising, finance, politics, commentary, sports, youth, law enforcement, real estate, business services, and of course information technology.

The impact of Podcasting is becoming very real for the business world. Many companies small to large are adopting the emerging technology and using this as a competitive advantage to get closer to their customers.

Will your business be the next to leverage this fantastic communications medium, or will your competitors beat you to it?

Podcasting in Australia

nick@podworkx.com — Tue, 18 Apr 2006 05:19:17 GMT

Podcasting is relatively new in the Australian market. Podcasting as a whole is an emerging technology that has near unlimited opportunities. There are many business and marketing aspects of Podcasting that are in the preliminary or development stages.

Currently within Australia P odcasting is experiencing incredible growth. ABC radio is one of the first Australian businesses to run Podcasting trials. They have cast twenty six of their programs which has enabled the subscribers to control which programs you hear, when and where.

Radio stations that have started Podcasting less than a year ago have been amazed with the audience take up. ABC radio is the leading Podcaster with over 300,000 downloads a week. Other radio stations such as 2Day FM, Triple M and Nova have also initiated Podcasting for their radio programs. With the rapid interest, stations are on the verge of developing major advertising and sponsorship deals. Each clip has the ability for naming rights, sponsorship and broadcast promotions. Large companies are increasingly using Podcasting for promotions and marketing events.

The Podcast Network is an Australian company that launched in February 2005. It is the first commercial Podcast network in the world. They were seeing 140,000 downloads per month at the end of 2005. For companies such as this the business capabilities just keep on growing. Lets not forget that mobile phones will soon be able to play Podcasts which means effectively anyone with a new mobile is a target for a Podcast.

Many companies have been using Podcasting as a way to increase the content that clients receive. In this we mean that businesses have added Podcasting to their marketing/promotional mix to increase or pinpoint their communication programs. In researching the prominence of Podcasting in the Australian market it was surprising to find many small to medium companies using single Podcasts for events and promotions. It is also worthy to note that businesses that provide education such as seminars or reports using Podcasting as an extra communication medium.

podcasting home.

Podcasting Goes Corporate

nick@podworkx.com — Sun, 19 Mar 2006 10:05:03 GMT

Two signs point to rising corporate interest in podcasting. First, Frederik Wacka points to the American Association of Petroleum Geologists' first official corporate podcast. Meanwhile down under, Cameron Reilly says that over the last couple of days he has been having a very interesting conversation with a senior manager from a tier one US company who is interested in engaging his services to help produce an internal podcast for a certain segment of their staff around the world. Anecdotally, I have heard about other companies looking at podcasting. This year not only will podcasting increasingly become a popular tool for corporations, but also for celebrities and musicians who want to stay in regular touch with their fans.

Podworkx: Industry Examples

nick@podworkx.com — Wed, 01 Mar 2006 14:07:03 GMT

Podworkx Industry Example

Fast Moving Consumer Goods Manufacturer

XYZ is a successful company that manufactures a large range of consumer goods with a wide distribution across Australia . XYZ does two regular Podcasts per month. The company wishes to Podcast to discuss the uses of the products they sell. They also wish to do specific promotional Podcasts when they release a new product. XYZ also Podcast at trade shows, to interview consumers and employees, and industry experts. The Podcasting media format allows them to create a branding medium that extends far beyond traditional methods.

Industry advisors

Industry trainers and advisors have a great deal of content that they wish to transfer to their clients. John Smith has a stock market daily report and weekly analysis service. He has 5000 clients. He usually delivers his content through email, sms, and a website. John decides that the perfect way to establish a new relationship with his clients is through Podcasting. He decides to open a new section of his website that involves Podcasting and Blogging. His clients can now listen to his daily and weekly stock markets via his Podcasts. John finds he starts to receive emails from clients congratulating him on his fantastic service.

Bill is an industry trainer for the management industry. He is contracted out by large companies to train their employees on how to improve their management skills. Bill decides to Podcast his seminars and have them as a pay per listen service. Bill now finds he has an extra marketable product that has great interest from existing and new clients.

Publishers

XXX is a publishing house that is looking for a new and exiting way to promote their top 10 selling novel. They decide to do a Podcast and link it to their traditional marketing mediums. The Podcasts starts with strong branding from XXX and a 5 minute interview from the author. The Podcast continues with a reading from one of the most exciting chapters. This gives the audience a taste of the novel. XXX finds that Podcasting has enabled the public to establish a relationship with the author and generate excitement about the release.

Internal corporate communications

�??Mega big bucks bank�?? has offices all around the world. They have over 5000 employees. Mega big bucks bank wants to improve and stream line its employee training and induction service. MBBB implements an internal Podcasting service for all new employees. Instead of lengthy and expensive training employees now listen to internal Podcasts to get up to date on new products and the procedures they must implement.

Emerging bands

�??Wicked band�?? is an emerging band that runs its own website and promotions. They regularly have gigs around town that sell out venues. They decide to Podcast to improve their online awareness and promote their new album. �??wicked band�?? has over 300 unique hits a week to their website. They find after implementing Podcasting they are getting 40 new subscribers to the cast a week! Their new album launch is a hit and they sign a deal with a major record label.

Real Estate Agents

�??Prestigious Realty�?? has a large client base in a wealthy area. They offer online �??virtual tours�?? which is basically a pictorial tour of the property they are listing. �??Prestigious Realty�?? decides that each agent will now do a 5 minute Podcast about the property they are handling. This adds a personal touch to their service. Clients now feel they have a real relationship with the agents. �??Prestigious Realty�?? is very happy at their clients response, and are happy to be industry leaders.

PodWorkx Management Team

nick@podworkx.com — Wed, 01 Mar 2006 13:44:59 GMT

Nick Holmes à Court
Managing Director

Nick manages PodWorkx and leads Sales, Marketing, Technology & Strategy.

Nick's background is in Internet & New Media Technologies, Management & Finance, Consulting and Sales, Venture Capital and Enterprise Technology Strategy for startups aswell as corporations including IMG, Betfair, Unilever & Microsoft.

Jono Hardman
Operations Manager

Jono manages client relations, project management, presales, internet marketing, HR coordination & Audio Visual Strategy.

Jono's background is in corporate finance, equity & bond markets, information management, internet marketing, client management and technology systems for corporations including Hewlett Packard, Reuters & HSBC.

Podcast Facts and Figures

nick@podworkx.com — Wed, 01 Mar 2006 07:29:14 GMT

Client Reference Sites

nick@podworkx.com — Thu, 08 Dec 2005 16:59:29 GMT

We have been delighted to have delivered a number of Client Podcast solutions including:

The Sydney Institute Podcast

PodWorkx delivers ongoing Event Recording and Podcast Distribution services for Australia's premier current affairs forum.

Microsoft

PodWorkx delivers podcasting solutions for Microsoft Partners and Clients, aswell as providing ongoing strategic podcast consulting and training.

RSVP Event 06

RSVP Event 06, Asia's largest event industry expo, engaged PodWorkx to deliver a podcast solution for their event talks and round table discussions.

ASG

ASG is a ASX listed IT Solutions Group. ASG engaged PodWorkx for corporate event recording and internet distribution of Shareholders meeting and other market relations events.

iTrainer

"PodWorkx delivered iTrainer a blog and podcast solution for marketing our product. It was a pleasure to work with PodWorkx, they were professional, results oriented and and refreshingly easy to deal with. I have no hesitation in reccomending PodWorkx and we have seen a measurable result from our investment."

Will Holmes - CEO, iTrainer.com.au

Calumo - SPFPlus

PodWorkx delivered a Blog and Search Engine Marketing Strategy for a Business Intelligence Software Provider. PodWorkx also was responsible for implementation of Blog Software, RSS Directory Listing, Search Engine Optimisation, Google AdWords Marketing management, Graphic & Web Design aswell as a Flash movie product demonstration to drive additional sales enquirys.

Modular / Sony Records

"The guys down at PodWorkx setup our podcast for us within days, at an extremely competitive rate. 2 Thumbs Up. These guys rock the podcast world."

Jamie Doom, BangGang (Modular/Sony Records)

Why McDonalds is getting into blogs and podcasts

nick@podworkx.com — Mon, 07 Nov 2005 06:38:47 GMT

Here is an interview with a McDonald�??s senior executive talking about their Blogging strategy. This is a great example of corporate marketers using the blogosphere to influence consumers and more importantly create a conversation and build a community.

Download the MP3 From PodTech Network Source Link

Apple podcast subscriptions top one million users in 2 days

nick@podworkx.com — Wed, 07 Sep 2005 11:19:59 GMT

Apple Computer on Thursday announced that iTunes podcast subscriptions topped one million in the two days since the company launched the service.

Apple included support for podcasting in version 4.9 of the popular music software, which shipped on earlier this week.

Since them, people using the free software have subscribed to more than a million podcasts from the new iTunes Podcast Directory.

The upgrade has tools for discovering, subscribing, managing and listening to the audio files, which are available through professional organisations as well as personal websites. Content ranges from comedy and music to rants from individuals.

Podcasts could be downloaded from iTunes to Apple's equally popular iPod portable music player. Apple's Podcast Directory lists about 3000 free audio programs, including ABC News, BBC and Disney.

Contact Us

nick@podworkx.com — Wed, 01 Jun 2005 06:38:23 GMT

You can contact us on the below details.

Sales: sales@PodWorkx.com
Support: support@PodWorkx.com
Post: 277/377 Kent St, Sydney, Australia, 2000

PodServ Server Software

nick@podworkx.com — Wed, 01 Jun 2005 06:35:26 GMT

We use "PodServ Server Software" to host our Podcasts. Our Software is currently in use by tens of thousands of users across 100's of Podcasts.

Our Software runs on Microsoft Windows Server 2003 and utilises ASP.NET technologies.

You can buy our PodCast Server Software in 3 licence packages:

Single License
This license is ideal for those who rent webspace with a web hosting provider and only require 1 podcast.

Server License
This license allows you to use as many instances of the podcast server software on one server.

Enterprise License
Do whatever you want. As many servers as you can use. This licence also includes Source Code.

To purchase PodServ Server Software contact sales@podworkx.com for a confidential discussion.

How to start a podcast

nick@podworkx.com — Wed, 01 Jun 2005 06:32:35 GMT

The first thing to think about is why do I need to Podcast. That question can be answered by asking "What would my customers like to hear about?"

Once you have a general plan on the outline of the Podcast topic matter you need:

PodCast Server Software
Web Design
Voice Recording, Music Selection and Digital Audio Editing

And your right to go. PodWorkx makes the process really simple. We offer as much or as little service as you require.

We can offer you the software only and let you create it all yourself, or we can take care of absolutely everything for you.

Once you have your Podcast up and running you need to let everyone out there know about your Podcast. The best way to do that is to join some of a number of Podcast Networks and Podcast Websites.

At Podworkx, we have done this so many times before we can get your Podcast listed on up to 100 podcast networks all within a couple of weeks. We have the experience and the contacts to make this happen really really fast.

If you choose not to go with PodWorkx, just do a google search for Podcast and make as many inquirys with as many site owners as you can. These are the people who can get you up there and get loads of traffic for your Podcast.

What is a PodCast?

nick@podworkx.com — Wed, 01 Jun 2005 06:31:40 GMT

Huh? Dont know what a podcast is? Check out Wikipedia

From WikiPedia:

"Podcasting is a means of distributing audio and video programs via the Internet that lets users subscribe to a number of files, also known as "feeds", and then hear or view the material at the time that they choose. A feed is usually in the MP3 audio format.

Podcasting became popular in late 2004 with the spread of free software that enabled automatic downloading of audio MP3 files onto computers and mobile MP3 players.

"Podcasting" is distinct from other types of online media delivery because of its subscription model, rather than one-time delivery. A series of files are delivered because subscribers want to get the information regularly."

What is a Blog?

nick@podworkx.com — Thu, 26 May 2005 22:42:31 GMT

A shared on-line journal where people can post diary entries about their personal experiences.
Postings on a blog are usually in chronological order and have often have comments from other users

Business's use blogs to communcate with their customers. You use blog to build a stronger relationship with your customers and bring a greater sence of brand loyalty. Customers love to see the insight that goes on within a business, and a blog is the best way to offer your customers better access to your business.

Training Cost Per Employee:
Total Training Cost:
Total Savings: