Hey True Voice Media listeners, if you didn’t already know, this episode is a follow up to our intern special we had a few months back. We’ll be checking in with Natalie, who’s been with us now for about three months, to see what her experience has shaped up to be as a True Voice Media intern.

In the coming months, we’ll be joined by two new interns. So in this episode, we’ll dive into what our internship program has to offer, what we’re looking for in an intern, and what any perspective interns may need to know before joining our team.

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What we’re obsessed with this week:

Natalie is obsessed with Christmas lights! Yep, she’s going home for the holidays and can’t wait to decorate her tree.

Caroline is obsessed with self discipline; it’s something she’s actively been working to improve upon, and thinks it’ll be important to implement with her upcoming projects here at True Voice Media. Go Caroline!

The post E18: Let’s Check In With Our Intern appeared first on True Voice Media

Hello listeners! Welcome back! We hope you enjoyed your Thanksgiving holiday!

Today, we’re bringing you a very special conversation about how we understand our identities online from the perspective of someone who spends a lot of time helping young people make those connections.

This week, Caroline is interviewing her very best friend Vicky Nucci, a masters candidate for Higher Education Policy and student affairs degree at West Chester University, about why your social media identity matters and how we can start having these conversations with our employees.

You may be asking how does this apply to me, a business owner? Here’s why! Anyone that works in management or leadership is responsible for the identity development of their employees within their organization and a piece that often goes unaddressed is how much of that development takes place online. So while we will be examining this topic from the lens of student affairs, everything that we’re going to talk about today can be applied to how you may work with your interns or team members or yourself! And before you think, this isn’t impacting my employees, it is. If you work millennials, you’re working with someone who’s grow up with the internet and has had to find their place within it. We hope you enjoy!

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Resources from this week’s discussion:

Engaging Students through Social Media: Evidence-Based Practices for Use in Student Affairs 1st Edition by Reynol Junco

What we’re obsessed with this week:

Vicky is obsessed with adopting a dog.

Caroline is obsessed with the cartoon Star vs The Forces of Evil.

The post E17: Why Understanding Your Employees Online Identities Matters To Your Business appeared first on True Voice Media

Hey guys, tomorrow’s Thanksgiving and we hope you’ll be spending it with all of your loved ones. Remember to not drink and drive and to not let all that turkey go to your head (don’t post anything online that you might regret).

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Since most Thanksgivings involve turkey, love, and some healthy debate, here’s 5 pieces of content to keep you informed:

Facebook, Twitter, and Google Testimony and What it Means for Tech Accountability Standards

In this podcast, we talk about Facebook, Twitter, and Google’s recent testimony before Congress about Russian involvement on their platforms and it’s interference with the 2016 election.

How to Spot Fake News on Social Media, Online

Recently Jeff was featured on NBC10 and spoke about how to identify fake news online. He offers some useful tips in how to fact check sources from any articles you may find on your Facebook feed.

How did Facebook Miss This? Why FB is Cracking Down on Ad Targeting After Russian Account Scandal

In this podcast, we discuss who determines what is considered offensive and discriminatory, and whether corporations be making those calls online.

#280. Really, Jack?

For anyone that doesn’t know, Twitter recently announced that select users were able to tweet in 280 characters versus the traditional 140 and we have lots of feelings about it.

#MeToo: A conversation with the Women of True Voice Voice

We felt like this was an important topic to discuss on air in the wake of all the news about Harvey Weinstein and the #metoo campaign itself. This conversation was a chance for us to process together and recognize “the magnitude of the problem.”

The post 5 Pieces of Content to Keep You Informed This Thanksgiving appeared first on True Voice Media

Hello TVM listeners! We’re switching things up on you again!

After covering lots of important, but heavy topics for the past few weeks, we wanted to do an episode just focusing on the agency side of things.

This week, Caroline is going to ask Jeff four questions about social media marketing and Jeff will share his thoughts, advice, and best practices with you! Enjoy!

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Q&A from this Week’s Discussion:

(1:22) – Is “organic reach” really dead?

No, predictable organic reach is dead, meaning that the days of you posting to a platform and having lots of people see it are dead for a couple of reasons: 1) the nature of these networks – due to the number of things coming through it has become more difficult to actually reach someone 2) artificial reach selects what items you might find interesting, so they’ve diminished the reach that Facebook pages would have gotten organically with their content.

So is organic reach really dead? It depends. If you’re talking about Facebook, then yes. But, organic reach as a whole is not dead.

(6:50) – Is there a way to “hack the system” and gain social media exposure without paying?

There are lots of ways to hack these systems if you’re looking to do it organically or through paid promotion.

If we’re talking organically, try these two things:

1. Reach out to a lot of people individually.
2. Post something that is notable and exciting.

Jeff’s most engaged posts are when he got engaged to his fiancé Erica and his recent appearance on NBC10. because each of these posts is notable and exciting.

Jeff’s “hack” is to do more of those interesting and noteworthy things. Then, reach out to individual people who may actually care about what you have to offer and give them something of value.

Through those interactions, you’ll build a stronger network and a bigger community of people who will actually care and be invested in what you’re doing.

It’s not a hack, just go do that and you’ll gain more exposure.

(12:26) – How long does it take before I’ll start seeing results from social media marketing?

I saw results pretty rapidly, but the results I saw in my first year are nothing like what I’m getting now. It’s functionally all the same work it just gets more efficient.

It all depends on what your goals are. You want to measure metrics that make sense with your business goals.

At the end of the day, there are a lot of things in social media that you’re not going to be able to measure, but that are going to be crucial to your success.

If you’re a struggling entrepreneur, the only metric you should be concerned with is, “Have you grown your business?”

That doesn’t mean that you shouldn’t focus on building relationships that don’t yield sales, it just means that as you build relationships that you’re looking for sales, and there needs to be an opportunity there.

(20:12) – What social media tools and services could you not live without?

At the end of the day, I can live without all of them. They’re just tools. There are a lot of different ways to get things done.

More often then not, people can get focused on the tool and not the objective. The tool doesn’t help you unless you know what you’re trying to accomplish.

The most important tool I have in my tool kit is my conversation skills.

True Voice Media TV

Find more of the answers to your social media questions on our  YouTube channel! New episodes every Monday!

Jeff’s famous tweet:

Why does Philly smell like farts? #stank

— Jeff Gibbard (@jgibbard) December 24, 2016

The post E16: Q&A | 4 Social Media Marketing Tips from Our Chief Strategist appeared first on True Voice Media

Hello podcast listeners! We hope you enjoyed our Halloween special last week.

This week we’re back to the old grind. We’re talking about Facebook, Twitter, and Google’s recent testimony before Congress about Russian involvement on their platforms and it’s interference with the 2016 election.

Yup, we’ll be getting into our usual territory of censorship, gatekeeping, and our inevitable Elon Musk-y fate. But we’ll end on a happy note as we always do by sharing what we’re obsessed with this week.

Some Resources from this Week’s Discussion:

• Facebook, Google and Twitter testified on Capitol Hill. Here’s what they said.
• Eight Revealing Moments from the Second Day of the Russia Hearings
• Tech Executives Are Contrite About Election Meddling, but Make Few Promises on Capitol Hill

A follow up podcast to this episode:

This Week’s Obsessions:

• Caroline is obsessed with home cooking!
• Jessie is obsessed with WeWork, our work home.
• Jeff is obsessed with Flipboard and project management methodologies.

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The post E15: Facebook, Twitter, & Google Testimony and What it Means for Tech Accountability Standards appeared first on True Voice Media

Hello True Voice Media podcast listeners, we have a very special episode for you this week.

In the spirit of halloween, we wanted to talk about scary stories that got their start in the scariest place of all…THE INTERNET.

Yes, that means we’re going to be talking about Slender Man, those Killer Clowns from last year, and even Salad Fingers (yes, that did genuinely scare some of us).

Warning: This conversation will feature references to violent crimes and assault.

Enjoy, but maybe with the lights on.

We know we missed plenty of scary stuff, so comment with your favorite online horror story!

Some Resources from this Week’s Discussion:

• Slender Man: From Horror Meme to Inspiration for Murder
• ‘Killer Clowns’: Inside the Terrifying Hoax Sweeping America
• Salad Fingers

This Week’s Obsessions:

• Caroline is obsessed with Season 2 of Stranger Things.
• Natalie is obsessed with puzzles!
• Jessie is obsessed with Kim and Khloe Kardashian’s Halloween Costumes. 

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Hello True Voice Media podcast listeners, we’re back with another episode.

On our previous episode, we talked about Snapchat and all of it’s new features, and this week we’d like to address the #metoo that circulated through many of our social media feeds last week.

We felt like this was an important topic to discuss on air in the wake of all the news about Harvey Weinstein and the #metoo campaign itself. This conversation was a chance for us to process together and recognize “the magnitude of the problem.”

Warning: This conversation will feature references to sexual harassment and assault.

Some Resources from this Week’s Discussion:

• The Movement of #MeToo
• #MeToo Floods Social Media With Stories of Harassment and Assault

This Week’s Obsessions:

• • Jessie is obsessed with the cool weather we’ve been having in Philly and October vibes in general.
  • Natalie is obsessed with the Renaissance Faire that she is attending this weekend.
  • Caroline is obsessed with a podcast called Dirty John, and she has a lot of opinions about it.

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The post E13: #MeToo: A Conversation with the Women of True Voice Voice appeared first on True Voice Media

Hello listeners! Here we are mid-way through October, even though it still feels like summer in Philadelphia.

Last week we brought you a conversation with our smart and lovely intern, Natalie Kodiak. And this week, we’re back on Snapchat. But this time, we’re talking about it’s Context Cards, Snap Maps, Bitmojis, and the potential it’s new ad platform offers to marketers.

And like we do each week, we’ll end the show with what we’re obsessed with.

Enjoy!

Some Resources from this Week’s Discussion:

• Snapchat is getting closer and closer to being a truly useful app
• With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz

This Week’s Obsessions:

• • Jessie is obsessed with her new AirPods.
  • Caroline is obsessed with Parks and Recreation.
  • Jeff is obsessed with 1.) The Flash on CW 2.) Master of None Season 2 (Seriously, if you haven’t seen it go watch it. Some of the best TV this year) 3.) His upcoming speaking engagement in Bahrain. 

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The post E12: Why You Should Care about Snapchat Ads and Other New Features appeared first on True Voice Media

Hello True Voice Media Podcast listeners. We have a special episode for ya this week.

Today, we’re skipping our normal discussion of what’s going on in social media to bring you a segment we like to call From the Intern’s Desk.

In this segment, we’ll be talking with our current intern Natalie Kodiak about her experience so far at True Voice Media.

This Week’s Obsessions:

• • Jessie is always obsessed with an Instagram account called WeRateDogs. It’s delightful. Just go follow them immediately.
  • Natalie is obsessed with Trader Joe’s. Boy, is she about to get a grocery glow up.
  • Caroline is obsessed with Master Chef Junior. Don’t you dare tell her who won Season 4.

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The post E11: But First, A Word From Our Intern appeared first on True Voice Media

Last week, we talked about Facebook Ad Targeting and how people misuse the feature to share and monetize hate speech and misinformation, and this week we’re moving from one major social media network’s big news to the other.

Yes, we’re talking about #280.

For anyone that doesn’t know, last week Twitter announced that select users were able to tweet in 280 characters versus the traditional 140. We had a lot of thoughts about that move, so that discussion pretty much dominated the episode, but we did still share what we’re obsessed with this week.

Some resources from this week’s discussion:

• So why oh why is Twitter doing #280?
• Hidden Brain: You 2.0: Getting Unstuck
  • The story about the author who wrote her book through tweets starts at 17:39. But we still recommend that you listen to the whole episode.

This Week’s Obsessions:

• • Jessie is obsessed with a conversation that happened between Netflix and Stranger Things fans that opened an unauthorized pop up bar.
  • Jeff is obsessed with #280 and the protests in the NFL about the National Anthem. AND, he’s the good kind of obsessed with his lovely fiancé Erica.
  • Caroline is obsessed with a podcast (shocker) called Wonderful! by Rachel and Griffin McElroy and the show’s theme song Money Won’t Pay.

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TWITTER USERS: It would be nice if you stopped people making death threats.

TWITTER: OK, but what if those death threats could be LONGER?

— Mike Drucker (@MikeDrucker) September 26, 2017

280 character count means less confusing abbreviations & more nuance, lower skimability. But at least it’s easier for Twitter rookies

— Josh Constine (@JoshConstine) September 26, 2017

280 characters on a mobile device is going to look like reading a book on a Kindle. Welcome to twindle, @twitter users.

— Dr. Chao (@evangelinechao) September 27, 2017

Whenever I see a 280 character tweet: pic.twitter.com/INEapvtomn

— Kate Scanlon (@kgscanlon) October 4, 2017

The post E10: #280. Really, Jack? appeared first on True Voice Media