Pointers on Visual Merchandising

2012-03-05T22:25:00.004-08:00

· Experimental psychologist Red Rui Tela (Treicher) confirmed through experiments that 83% of human information is obtained from the sense of sight, 11% comes from sense hearing, 94% comes from the combination of sense sight and hearing, 3.5% from the sense of smell, 1.5% from the sense of touch, 1% from the sense of taste.

· The movement of human eyes follows two common patterns, the Z Pattern and the F Pattern. For Z Pattern, the viewer will start in the top left, move horizontally to the top right and then diagonally to the bottom right before finishing with another horizontal movement to the bottom right. For the F Pattern, eye starts in the top left, moves horizontally to the top right and then comes back to the left edge before making another horizontal sweep to the right. This second sweep won’t extend as far as the first sweep. Additional sweeps move less and less to the right and for the most part after the second major sweep the eye sticks close to the left edge as it moves downs.

· The research carried out by Russell R. Mueller shows a well planned hot spot can increase sales by 229% and some of the items on Rolling Racks with signage posted sales increases well above 134%.

· Color affects visual merchandising by attracting people within the first five seconds, which communicates an immediate association or emotion. - Mark Clifton

· Research carried out in the US shows a 43% consumer recall from static displays and a 94% consumer recall from animated displays, plus 80% of consumers could remember the product.

· Research has revealed that during the same sales period, if 100 products were sold with no signage, then 170 were sold with handwritten signs were used, and 265 products were sold when signs were professionally produced to sell the product.

(Debra Templar. (2009). Ignite the Christmas Spirit!

· Visual selling has become very important because of the whole boom in retail, as it immediately attracts the customer. - Vikram Sharma

· Visual merchandising is not a science; there are no absolute rules. It is more like an art in the sense that there are implicit rules but they may be broken for striking effects. The main principle of visual merchandising is that it is intended to increase sales, which is not the case with a “real” art. – Wikipedia

· If eyes are the windows to the soul; then shop windows are just as revealing. They reveal the soul of the shop. - Debra Templar

· Create theatrical effects. Parts of any theatrical set are special effects that transcends yet coordinate the other elements. To heighten store excitement and enhance store images, retailers have again borrowed from the theater. - Michael Levy & Barton A. Weitz

A revised sample coordinates the mod wallet.

pointers on visual merchandising

Pointers on Visual Merchandising