As Alex Reid and his fiancée Chantelle Houghton announce this week that they’re going to be parents to a baby girl, Polaroid Eyewear would like to say congratulations! We’re big fans of Alex, and it was great to see him selecting a pair of Polaroid 1960 Rider when he joined us for our sunglasses collection launch last week. They look very stylish on him.

Polaroid 1960 Rider is a new pair of sunglasses from our 2012 Best under the sun heritage collection. Taking the driving force of design from the ‘60s and teaming it with modern robust materials, Rider is quickly becoming a popular frame.

Cengiz Halabi in Polaroid Rebel sunglasses; Sarah Donohue wears Polaroid Jive and Alex Reid looks cool in Rider.

Alex arrived with his team from Famously Fit, a celebrity health and fitness organisation that are doing great things in the world of sport. We met James Bond stuntwoman, Sarah Donohue, celebrity publicist Richard Curson, and elite trainer Cengiz Halabi.

Alex and Richard are running the Virgin London Marathon for The British Heart Foundation in April, so we wish them good luck.

Alex Reid wears Polaroid Rider sunglasses is a post from: Polaroid Sunglasses

Polaroid sunglasses are available at many Duty Free shops across the world, so we’re delighted to feature in the new Terminal A store at Vnukovo Airport in Moscow. Specially selected by the airport, Polaroid is amongst a selection of other premium accessories including perfumes, cosmetics, confectionary, luggage and travel items.

With other top brands such as P&G, Coty, L’Oréal Luxe, Hermès and Bvlgari showcasing their accessories, it’s fantastic to be in such great company for quality and style.

Already the airport is thriving as more international flights are using the new Terminal A, so it’s an exciting time for us.

Polaroid sunglasses, Hermes and Bvlgari in Moscow is a post from: Polaroid Sunglasses

Polaroid were overwhelmed by the fantastic number of journalists, celebrities, stylists, writers and bloggers who joined us for our 75th Anniversary and 2012 Sunglasses Collection Launch yesterday. Held at the elite No 5 Cavendish Square in London, the event gave a preview of our new sunglass collections, which will launch on the high street and online next month.

Over 130 VIP guests from the fashion, optical and national press viewed the new Polaroid Best under the sun heritage collection. Also available was our 2012 men’s, women’s, sports and kid’s sunglasses. The day was buzzing from start to finish.

A special feature of the launch included the display of original Polaroid sunglasses which date back to the 1930s when we first launched the brand. As we celebrate our 75th anniversary this year, it was the perfect opportunity to show how original designs from the archives shape today’s fashions.

Alex Reid arrived with James Bond stuntwoman, Sarah Donohue, celebrity publicist Richard Curson, and elite trainer Cengiz Halabi, all from Famously Fit. And Rosie Fortescue from TV’s Made in Chelsea arrived with Nathalie from No No Coco choose a pair of aviator style sunglasses from our new Best under the sun collection. 

We’re delighted with the amazing response we’ve received so far, with the press, Twitter and blogosphere full of positive comments.

If any journalists are looking for extra information, please see our 2012 sunglasses collection highlights and please ask us for more insights.

Polaroid sunglasses collection launch a huge success is a post from: Polaroid Sunglasses

Greg wearing Polaroid’s golf sunglasses, Voyager P7125A.

When it comes to golf, there’s nothing more important than having the right kit. So Greg Smith, an instructor at East Herts Golf Club, has been checking out Polaroid’s golf sunglasses, Voyager P7125A. He’s delighted with the results.

“These Polaroid golf sunglasses have been excellent for providing me a clear view of the golf ball’s flight when I’m playing in all weather conditions,” said Greg.

“Green reading has also been made much easier as I can see the contours of the course with greater definition. These are a must for all golfers.”

Polaroid’s Voyager golf sunglasses have copper coloured lenses, which give good definition in low light, when it’s cloudy and on the average summer day.

We also have sunglasses for golf available with lavender or brown lens options, which help in bright conditions when contrasts are at their strongest.

Take a look at our full collection to see which suits you.

Golf sunglasses pass the test with flying colours is a post from: Polaroid Sunglasses

International football player, Carlton Cole (left), wearing Polaroid Rebel sunglasses, with comedian Kojo (right).

Footballers set the bar when it comes to style. So when we spotted international football player, Carlton Cole, wearing his Polaroid sunglasses at a comedy gig in London, we couldn’t resist taking a snap.

Carlton started his career at Chelsea and is now a striker for West Ham United. He also plays internationally for England, so it was great to see him taking a night off and supporting up and coming British comedian, Kojo, from the audience at the sell-out Live N Kicking show at Hackney Empire.

Footballer Carlton Cole looks cool in Polaroid sunglasses is a post from: Polaroid Sunglasses

We’re getting into the spirit for Polaroid Eyewear’s 75th Anniversary year!

Polaroid’s 75 years of polarization expertise video is a post from: Polaroid Sunglasses

Kojo wearing his white Polaroid Rebel sunglasses, with British rapper Angel also wearing Rebel.

Did you see Choice FM’s DJ, Kojo, wearing his Polaroid sunglasses at his sell-out show at the Live N Kicking event at Hackney Empire last week? Alongside British rapper, Angel, Kojo looked stylish in his pair of Rebel Polaroids, which feature in our Best under the sun collection.

Dubbed ‘The Fresh Prince of Hackney’, Kojo is fast becoming one of the biggest talents to arise from the comedy circuit. Also at the show were stars from the sports and entertainment world, including superstar songstress Jamelia, and Eastenders Ricky Norwood and Preeya Kalidas.

We look forward to Kojo going on the road in the coming year, one to definitely watch.

Comedian Kojo spotted wearing his Polaroid sunglasses at Hackney Empire is a post from: Polaroid Sunglasses

Alex wearing his Polaroid Venture P7000C sunglasses in the red frame colour way.

In 2008 Alex Flynn was diagnosed with Parkinson’s Disease at the age of 36. So he decided to do something positive and inspirational with the hope of finding a cure for Parkinson’s Disease. Alex has a goal to race 10 Million Metres before December 2014 wearing Polaroid’s excellent sports sunglasses, aiming to raise over £1m for Cure Parkinson’s Trust.

Polaroid Eyewear is supporting Alex’s 10 Million Metre challenge, by providing him with sports sunglasses to protect his eyes as he takes on his exceptional challenge. Alex was recently featured in Running Fitness magazine which featured his epic journey running from London to Rome in his Flynn’s TransEurope challenge.

Alex dropped us a note: “Just a quick email to say how spectacularly the sunglasses you supplied were. Thank you and the rest of the Polaroid team for the support this year.” There’s only one reply to this. “We’re glad to help. And Alex, you are a true inspiration.”

You can follow Alex’s progress at www.alexflynn.co.uk and join his support group on Facebook.

Runner Alex Flynn featured in Running Fitness magazine wearing his Polaroids is a post from: Polaroid Sunglasses

2012 is a landmark year for Polaroid Eyewear as we celebrate our 75th Anniversary. Dr Edwin Land invented the first synthetic polarizer back in 1937 and went on to establish the well known fashion and quality polarized sunglass brand that we are today.

This year will see a host of celebrations all over the world to mark our amazing milestone in polarization expertise and stunning design.

To coincide with our anniversary and the upcoming launch of our new 2012 Best under the sun collection, we’ve announced a worldwide collaboration with the UK based charity Sightsavers. We’ll help to fund their work to restore sight and prevent blindness in children and adults living in some of the world’s poorest countries. We’ll do this by donating £1 per pair, from every single pair of sunglasses in the Best under the sun collection sold during 2012.

£1 can make a big difference. £1 could help 20 people combat river blindness, and £1 could protect 2 people against trachoma, the eye disease which causes blindness. We’re hoping to raise a great amount of funds to save the sight of thousands of people during 2012.

Lens technology, UV protection and eye health have always been at the heart of Polaroid sunglasses, just as much as great styling, so this collaboration is so perfect for us in our 75th anniversary year.

Polaroid Eyewear begins its 75 Year Anniversary celebrations by supporting Sightsavers is a post from: Polaroid Sunglasses

Miss America, Teresa Scanlan in Polaroid Best Under the Sun at CES in Vegas.

We’re coming to you live from the Consumer Electronics Show (CES) in Las Vegas, where Polaroid Eyewear has unveiled its newest 3D glasses technology.  Polaroid’s premium 3D Vision collection offers a choice of exclusive, stylish frames that use passive circular-polarized 3D technology. They’re getting a great reaction at the show, which has attracted worldwide coverage, as the BBC and MTV are amongst those reporting on the estimated 149,000 attendees.  You can see the interview with Eva below. The range that Eva talks about will be launched in the UK over the coming year.

CES is home to a host of celebrities including Justin Bieber, Derek Rodman, LL Cool J and 50 Cent. We even met Miss America 2011’s Teresa Scanlan who looks stunning in one of our Best under the sun styles!

Polaroid’s Professional 3D collection is our star focus at CES. The lenses are equipped with special coatings which improve the 3D viewing experience even further. In addition, the Professional 3D Eyewear collection offers two frames with interchangeable lenses. Each style is equipped with a pair of 3D lenses and a pair of sunglasses lenses which can be easily switched.

We’re excited to be showcasing our latest 3D eyewear line at CES and look forward to showing you Polaroid’s high-quality 3D experience for the cinema, at work, and at home.

New premium 3D Glasses unveiled at CES Show in Vegas and Miss American wears Best under the Sun! is a post from: Polaroid Sunglasses