Polk County FPRA Events

Media Boot Camp

Wed, 18 May 2011 07:30:00 EST

5/18/2011 7:30:00 AM EDT

More details to come on this event. The event will be at the National Guard Armory at the Bartow Airbase

Image Awards Luncheon

Wed, 20 Apr 2011 11:30:00 EST

4/20/2011 11:30:00 AM EDT

More details to come on this event

February Chapter Meeting

Wed, 16 Feb 2011 11:30:00 EST

2/16/2011 11:30:00 AM EDT

Pamela Starr, the North Florida Regional Director with Constant Contact, will be presenting on The Power of Email Marketing. Pamela facilitates seminars on email marketing and social media marketing to groups of small business owners, non-profits and professionals that serve those organizations.

The Power of Email Marketing (Email Marketing Strategy and Best Practices)

Learn best practices, tips and techniques for smart email marketing strategies:
* How email marketing can help your business grow
* How to target prospects and customers
* How to avoid being seen as a "spammer"
* The best ways to build your email list
* How to come up with effective content for your emails
* How to help ensure your emails are opened and forwarded
* How to incorporate Social Media into your Email Marketing Campaign

January Meeting

Wed, 19 Jan 2011 11:30:00 EST

1/19/2011 11:30:00 AM EDT

Plan now to attend the January meeting and learn how to take the mystery out of social media planning. Mona Burtz and Jon ODowd of MJ Innovations in Lakeland will take us through Social Media Plans they have developed for two member organizations: Sun n Fun and American Compliance Technologies, A-C-T.

Mona and Jon have done countless plans for a wide range of area clients. In addition to showcasing plans developed for our members, they will discuss the questions you have to ask and steps you have to take to build and implement your social media plan. Mona and Jon will also discuss some of the many options available and ways to further refine your social media initiatives.

Perhaps of greatest importance is their talent for plain talk and removing the mystery and fear from social media planning and programming.

December Monthly Meeting

Wed, 15 Dec 2010 11:30:00 EST

12/15/2010 11:30:00 AM EDT

Jennifer Holloway will be speaking on a few topics at the December Meeting:

- Perception is everything! How to make sure your first impression opens the door to potential clients.
- What would your personal :30 commercial look like? How to sell yourself in 30 seconds or less.
- Improve your health.improve your networking.

As Bright Houses ambassador, Jennifer Holloway makes appearances and assists with both internal and external events, ranging from employee recognition banquets and Ad Sales awards dinners to Bay News 9 tours, Business Solutions client luncheons, bulk community presentations and Call Center training.

Her new position takes her out into the community, as well, interacting directly with new and potential customers at company-sponsored events including the St. Pete Grand Prix, the Buccaneers Fan Fest and our own Customer Appreciation Days. She also supports our Community Relations activities such as teaching elementary students for Junior Achievement and narrating The Blue Planet Live with The Florida Orchestra. Jen also serves on the Board of Directors for The Clearwater Marine Aquarium and St. Petersburg General Hospital along with the Regional Board of Directors for The Dali Museum.

While Jen may have left the anchor desk, she is still very much a part of Bright House Networks and the Tampa Bay community.

November 2010 Chapter Meeting

Wed, 17 Nov 2010 11:30:00 EST

11/17/2010 11:30:00 AM EDT

How to Master the Media
With Alicia Roberts
Media Interview Tips to Deliver a Powerful Sound Bite
The 5 Mistakes to Avoid on Your Next Press Release
On-Camera Techniques for Connecting with Your Audience
Web Video: How to Tap into Social Medias Hottest Trend

www.AliciaRobertsCo.com

Communications and Mass Media Training for Your Business
Any product, program or company is limited by the scope of its ability to effectively communicate its brand to others. That authentic and connective communication is our specialty. We combine a solid understanding of your communications opportunities and couple it with a strong media presence for long term impact.
Special expertise media training is also available for your team members who hold the responsibility to be the "face or voice" for your company. Knowing how to speak powerfully and with confidence when confronted with radio and television media interviews is a must for every organization these days.

Alicia Roberts
Professional Speaker and Public Communications Expert
For more than a decade, Alicia Roberts has been an NBC Network Anchor, Professional Speaker, Spokesperson, and Public Communications Expert. She is the founder of Alicia Roberts & Company, a Corporate Media Advisory and Training Firm for business professionals. In 2010, Roberts was honored as a Tampa Bay Business Journal Up and Comer, for her professional achievements and community service outreach.

Monthly Chapter Meeting

Wed, 20 Oct 2010 11:30:00 EST

10/20/2010 11:30:00 AM EDT

Alyson Lundell has been the Public Relations Manager for Universal Orlando Resort for the past two years. A PR practitioner for more than 10 years, Alyson has spent the majority of her career in the tourism industry promoting central Floridas major attractions. Her current role with Universal Orlando has involved attractions openings including The Simpsons Ride, Hollywood Rip Ride Rockit and the highly-anticipated Wizarding World of Harry Potter.

Lundell served as president of the Dick Pope/Polk County Chapter in 2003. She is married to another theme park lover and is expecting their first child next March

Please send all RSVP information to Dee Crumbley at dee.crumbley@lrmc.com

September Chapter Meeting

Wed, 15 Sep 2010 11:30:00 EST

9/15/2010 11:30:00 AM EDT

Join us as we hear from our State FPRA President, Jennifer Moss, APR as she installs our new slate of officers.

The meeting will be held at the Lakeland Yacht Club.

RSVP to Dee Crumbley at dee.crumbley@lrmc.com or by calling 863.687.1100 ext 2218

Members: $20
Non-Members: $25

Speaker Info:
Jennifer moved to Sarasota from her home state of Maryland in 1994. Since that time, she has acquired fifteen years of healthcare public relations, communications & marketing experience with both internal and external communications. She has worked for 2 large hospital systems, a skilled nursing facility and a private physician practice. Her experience is in both the for-profit and non-profit sectors.

Jennifer is currently the Communications Director for the Silverstein Institute and the Executive Director for the Institutes non-profit Ear Research Foundation. She is responsible for the PR, marketing, and communications for the entire Institute, as well as the daily operations of the Foundation.

Jennifer has a B.S. in Communications from East Carolina University, is Accredited in Public Relations (APR) and is a Certified Public Relations Counselor (CPRC).

Jennifer became an FPRA member in 1998. At the local chapter level she has served as Special Programs Director, Treasurer, Image Chair and Chapter President - earning Presidents Awards for Leadership Development and Accreditation. She was the Central West Coast Chapter Member of the Year in 2003 and received the chapters 2008 Ginnie Duffey-Troyer Professionalism Award.

Jennifer has also served on the state level FPRA Executive Committee in the positions of VP of Professional Development, VP of Annual Conference, VP of Public Relations, VP of Membership, VP of Finance and President-Elect. She will be proudly serving as the 2010-2011 FPRA State Association President.

August Chapter Meeting

Wed, 18 Aug 2010 11:45:00 EST

8/18/2010 11:45:00 AM EDT

Join us at the Lakeland Yacht Club to enjoy networking, chapter/member awards and recognitions.

President Cindy Rodriguez will present the John Dillin, APR, CPRC Professional of the Year Award and the Bob Gernert, APR, CPRC Member of the Year Award, the Public Service Award and the new Rising Leader Award. She will also recognize board members, committee chairs and a host of other chapter members (it could be you!) during a fun, light-hearted presentation ceremony. Don't miss this opportunity to celebrate our 2010 chapter successes.

Remember to bring cash for a 50/50 raffle drawing!

RSVP by emailing JBaker@watsonclinic.com or call 863-904-4654 today!
Cancellations must be made by 5 pm, Monday, August 16, or you will still be charged for your reserved seat.

Members: $20
Guests: $25
Students: $10
Student Guests: $15

2010 Annual State Conference

Sun, 8 Aug 2010 08:00:00 EST

8/8/2010 8:00:00 AM EDT

Are your PR programs influencing your organization on a strategic level? To make the most impact, you must understand The Big Picture of your business, honing your strategic thinking, your leadership skills, your business skills, all while staying current on the latest and greatest communication tools and trends. How does a busy professional fit all of that in? By attending the 72nd FPRA Annual Conference! This year, we will be taking a look at The Big Picture: Bringing Public Relations Strategy and Leadership Into Focus.

For four days, FPRA members, as well as other PR professionals around the region, join together for one common goal to enhance their career through professional development seminars led by nationally recognized speakers and networking opportunities. By offering experts on a variety of industry-related topics, FPRAs goal for Annual Conference is to present tools, tactics and strategies that its members can immediately apply and implement in their jobs.

Join us for our 72nd FPRA Annual Conference, held Aug. 8 11, 2010 at the beautiful Naples Grande in Naples, FL!