• The ABC of social media use [ABC News (Australian Broadcasting Corporation)] - How bizzare: social media use guidelines in a major corporation which actually make sense! "ABC managing director Mark Scott has announced new social media guidelines, which the national broadcaster's journalists and staff must abide by. [...] In an email sent to ABC staff this morning, the new Use of Social Media policy gives four standards which staff and contractors must follow when using both work and personal social media interaction:
  1. Do not mix the professional and the personal in ways likely to bring the ABC into disrepute.
  2. Do not undermine your effectiveness at work.
  3. Do not imply ABC endorsement of your personal views.
  4. Do not disclose confidential information obtained through work."
• The temporary web [BuzzMachine] - Jeff Jarvis articulates some important concerns about the way Twitter and other social services are contributing to a more temporary, less archivable (or, at least, less searchable in the long term) web: "...search is turning social and our search results are becoming personalized, thus we don’t all share the same search results and it becomes tougher to manage them through SEO. Put these factors together – the social stream – and relationships matter more than pages (but then, they always have). "
• Internet piracy [Background Briefing - 1 November 2009] - Australia's Radio National programme Backgroud Briefing takes a look at copyright in the digital age, featuring the big arguments and comments from everyone from AFACT to Lessig and Girl Talk. Segment by Oscar McLaren.

• How to Give Your Movie Away Free and Still Make Money [Jawbone.tv] - Some great ideas from Brian Newman about ways to both freely distribute and make money from feature films. (Thanks, Chuck.)
• Teens Sue School Over Punishment For Racy MySpace Pics [Huffington Post] - "Two sophomore girls have sued their school district after they were punished for posting sexually suggestive photos on MySpace during their summer vacation. The American Civil Liberties Union, in a federal lawsuit filed last week on behalf of the girls, argues that Churubusco High School violated the girls' free speech rights when it banned them from extracurricular activities for a joke that didn't involve the school ... some legal experts say that in this digital era, schools must accept that students will engage in some questionable behavior in cyberspace and during off hours. "From the standpoint of young people, there's no real distinction between online life and offline life," said John Palfrey, a Harvard University law professor and co-director of the Berkman Center for Internet and Society. "It's just life."" (It's called MYspace for a reason, methinks!)
• Memories of Friends Departed Endure on Facebook [Facebook] - Facebook adds the ability to "memorialize" a Facebook page of someone who has passed away, but their loved ones wish their profile to remain online as a place for people to remember and reminisce about their lives. This feature has probably come along since Facebook got some bad press after suggesting people 'reconnect' with their deceased loved ones.[Via BBoing]

• Twitter Serves Up Ideas From Its Users [NYTimes.com] - ""Companies big and small monitor Twitter to find out what their customers like and what they want changed. Twitter does the same. It started two years ago as a bare-bones service, offering little more than the ability to post 140-character messages. Then, it outsourced its idea generation to its users. The company watches how people use the service and which ideas catch on. Then its engineers turn the ideas into new features. In the next several weeks, Twitter users will discover two new features, Lists and Retweets, that had the same user-generated beginnings. “Twitter’s smart enough, or lucky enough, to say, ‘Gee, let’s not try to compete with our users in designing this stuff, let’s outsource design to them,’ ” said Eric von Hippel, head of the innovation and entrepreneurship group at the Sloan School of Management at M.I.T." (Build less, watch more: it's a good design philosophy!
• White House Website CMS Switches To Drupal [The Age] - "A programming overhaul of the White House's website has set the tech world abuzz. The online-savvy administration switched to open-source code for www.whitehouse.gov — meaning the programming language is written in public view, available for public use and able for people to edit. "We now have a technology platform to get more and more voices on the site," White House new media director Macon Phillips said hours before the new site went live on Saturday. "This is state-of-the-art technology and the government is a participant in it." White House officials described the change as similar to rebuilding the foundation of a building without changing the street-level appearance of the facade. It was expected to make the White House site more secure — and the same could be true for other administration sites in the future." (Nice way to publicise open source platforms!
• Viewers turn away from TV in 2009 [ mUmBRELLA] - "Total prime time TV audiences have fallen below 5m in Australia, according to a new analysis of viewing data so far this year. This is despite the arrival of the new Freeview and subscription TV channels to tempt viewers. According to the analysis of figures across the prime 6pm to 10.30pm slot, the average audience has fallen from 5,027,868 in 2008 to 4,969,810 in 2009. This marks a decline of around 60,000 prime time viewers per evening – or a fall of just over 1%. This is despite the Australian population growing by more than 2% during the same period." (I wonder how this compares to an increase in viewing shared video online ... combine the YouTube and TV stats and I suspect overall engagement with broadcast and streamed video would be up.)
• Exclusive: U.S. Spies Buy Stake in Firm That Monitors Blogs, Tweets [Danger Room | Wired.com] - "America’s spy agencies want to read your blog posts, keep track of your Twitter updates — even check out your book reviews on Amazon. In-Q-Tel, the investment arm of the CIA and the wider intelligence community, is putting cash into Visible Technologies, a software firm that specializes in monitoring social media. It’s part of a larger movement within the spy services to get better at using ”open source intelligence” — information that’s publicly available, but often hidden in the flood of TV shows, newspaper articles, blog posts, online videos and radio reports generated every day. Visible crawls over half a million web 2.0 sites a day..." (The question isn't are we paranoid; it's: are we paranoid enough!) [Via BBoing]

• Judges have final decision after Twitter enters court [The Australian] - "The Federal Court will leave it up to individual judges to decide whether to allow cases to be covered from within their courtrooms on new media platforms such as Twitter. The issue arose after two technology journalists, Andrew Colley from The Australian, and Liam Tung from website ZDNet Australia, started using the microblogging site to publish running reports of the landmark iiNet copyright case being heard by judge Dennis Cowdroy in Sydney and which is big news in Hollywood. [... ] But the Twitter reporting is also a first for Australia, although court cases have been reported on Twitter overseas. The reporters published their "tweets", which are limited to a maximum of 140 characters, using their personal Twitter feeds, on which they identify themselves as journalists and name their media organisations. Both used laptop computers. Mobile phones and recording devices are prohibited in court. Justice Cowdroy soon became aware of what was happening but opted not to stop them." (While only being reported in relation to the iiNet case, this is actually quite a big deal about reporting technologies being allowed in Australian courtrooms.)
• Effective Twitter Backgrounds: Examples and Current Practices [Smashing Magazine] - Great examples of what makes (and breaks) a good Twitter background. (I really should do something about mine, one day ...)
• Don't Call Me a Slut [The Daily Beast] - Meghan McCain (John McCain's daughter) calmly and sanely responds to a stupid Twitter-fueled minor media scandal: "On Wednesday, I posted a hastily taken self-portrait on Twitter—which I thought was funny and silly—and within a few hours I had caused a minor media scandal. I spent most of the next day thinking about what exactly was so shocking about the picture, why there was such an immediate and nasty overreaction. After all, it’s not like I was caught making a sex tape. I certainly didn’t pose nude for Playboy. And I hadn’t even exposed a nipple. So why all this Sturm und Drang? Could it be it's because I have breasts? Because for those of you who didn't know, I have two. They're larger than some women's and not as big as others. I don't usually show off my cleavage—as I did in the photos I posted—which I will admit is not the smartest thing I have ever done. But it’s just not worth the drama it caused. To be honest, I don’t feel that I have anything to feel ashamed of."
• Hey, showbiz folks: Check your contract before your next tweet [The Hollywood Reporter] - "Hollywood is coming down with the Twitter jitters. There’s a growing number of studio deals with new language aimed specifically at curbing usage of social-media outlets by actors, execs and other creatives. The goal: plugging leaks of disparaging or confidential information about productions via the likes of Twitter, Facebook and YouTube. A recent talent contract from Disney includes a new clause forbidding confidentiality breaches via “interactive media such as Facebook, Twitter, or any other interactive social network or personal blog.”" (The dream factory just isn't ready to share the candid reality ...)
• Berners-Lee 'sorry' for slashes [BBC NEWS | Technology] - "The forward slashes at the beginning of internet addresses have long annoyed net users and now the man behind them has apologised for using them. Sir Tim Berners-Lee, the creator of the World Wide Web, has confessed that the // in a web address were actually "unnecessary". He told the Times newspaper that he could easily have designed URLs not to have the forward slashes. "There you go, it seemed like a good idea at the time," he said. He admitted that when he devised the web, almost 30 years ago, he had no idea that the forward slashes in every web address would cause "so much hassle". "

• MySpace Loses Market Share As Facebook, Twitter Gain [SMH] - "MySpace has lost more than half of its market share in the past year even though Australians have doubled the amount of time they spend on social networking sites in that period. New figures released by Nielsen this week revealed that Australians spent 1.6 million hours on social media sites in June this year, up from 800,000 hours a year earlier. The two major beneficiaries of the social media rush have been Facebook and Twitter, which, according to Nielsen, now have 8 million and 1.5 million unique Australian users, respectively. Conversely, MySpace has been hemorrhaging users in the past year, with its monthly Australian unique visitors reaching 2.381 million in August, Nielsen said. Separately, traffic monitoring company Experian Hitwise said the site's Australian market share dropped by 54 per cent in the year to October 10." (So ... notMySpace?)
• Ajay Rochester threatens to sue Woman's Day magazine [The Australian] - TV host Ajay Rochester has used microblogging site Twitter to threaten to sue ACP Magazines' Woman's Day over a story claiming she was planning "a raft of cosmetic procedures". In a series of "tweets'', the first of which was posted at about 2am today Sydney time, LA-based Rochester writes: "Shame on you Woman's Day! Photo's are 7 months old and u didn't have permisson to use! Shame Shame Shame!'' Rochester also took aim at a Woman's Day reporter, saying: "Phil Koch - better get a lawyer son, better get a reaaaal good one! You had every op to do this with respect, integrity and honesty.'' However, this tweet was later deleted. [...] "Thank You Twitter for giving people like us the op to shout back at the injustices the media think they can just take with our lives." [she tweeted.] "Had many things said about me in the last year - mostly untrue twisted by people intent on hurting me. But this is THE WORST. No respect!''
• Australian social media use doubles [Media Hunter] - "The amount of time spent on social media sites has nearly doubled from around 800,000 hours per month in August 2008 to 1.6 million hours per month in June 2009. Online measurement company Nielsen has found time spent on social media sites was just behind entertainment, which had just over 1.6 million hours per month. The number of Australians accessing social media sites has continued to grow in the past year, with Facebook’s unique audience surpassing eight million for the first time in August 2009. Twitter was up 979% to 1.5 million in August 2009."
• 4,000,000,000 [Flickr Blog] - Flickr just passed the 4 billion photos mark ... that's a lot!
• No Video for Twitter and No Twitter for Miley [New TeeVee] - "Elsewhere in the intersection of Twitter and video, teen queen Miley Cyrus posted a rap on YouTube about why she shut down her Twitter account. “The reasons are simple, I started Tweeting ’bout pimples; I stopped living for moments, and started living for people.” OK, so I’ll agree it’s ridiculous to consider this a news story, but I have to admire Cyrus’ chops; she executes a fantastically low-fi explanatory music video complete with back-up dancers in shower stalls. With YouTube partner ads on some 1,750,000 views over the weekend..." (Her rationale for leaving Twitter seems an entirely reasonable one and quite quotable when trying to capture some people's concerns about Twitter as banal.)

• Y,000,000,000uTube [YouTube Australia Blog] - YouTube Chad Hurley posts a rather self-congratulatory post about YouTube passing an daily average 1 billion views (he also compares YouTube to fast food - not the best metaphor for a CEO - and drops the expression 'open platform' into the mix despite the ability to download YouTube clips, or for creators to enable that option, being one of the most requested and never created functions on the platform. Hurley: "Three years ago today, Steve and I stood out in front of our offices and jokingly crowned ourselves the burger kings of media. We'd just made headlines by joining with Google in our shared goal of organizing the world's information (in our case, video) and making it easily and quickly accessible to anyone, anywhere. Today, I'm proud to say that we have been serving well over a billion views a day on YouTube."
• Big bother: DVD Jon has Steve Jobs in a twist [SMH] - "...Jon Lech Johansen, who became known as DVD Jon after he cracked the encryption used on DVDs when he was 15, has released a new version of his doubleTwist software that allows iPod owners to completely bypass iTunes and iPhoto when buying and managing their music, videos and photos. [...] In a further slight, Johansen released a clip parodying Apple's famous "1984" ad for the Mac, which portrayed IBM as an Orwellian overlord and Apple as the leader of the rebellion. [...] In Johansen's version, made 25 years after the original, it is Jobs who is the oppressive Big Brother figure. The clip quickly went viral and has amassed hundreds of thousands of views on YouTube. "No other choices shall detract from our glory," Jobs says in the clip, before a voiceover announces "on October 6, doubleTwist brings you ... choice."
• TRUTH IN NUMBERS - Trailer for a new film about the building and running of Wikipedia, featuring both advocates and critics.

The 2009 Annual Fundraising Campaign for Creative Commons has kicked off, so it’s an opportune time to consider giving if you possibly can.  I’ve been a long time supporter, user and advocate of the Creative Commons so it will come as no surprise to hear that I’m encouraging you all to donate this year if you possibly can.  Incidentally, to my fellow Australia CC supporters: the Australian dollar is particularly strong compared to the US at the moment, so it’s the perfect time to give and maximize the impact our dollar can have!

Most of my work online, from Flickr to this blog, are under Creative Commons licenses and I still firmly believe that the any legal system where copyright isn’t just a means of monopoly-building must incorporate the some rights reserved model which allows creators to specify what they do want others to be able to do with work they’ve created, not just what they can’t do (the ‘default’ of full copyright).

In addition, earlier this year I was able to repost my article: ‘The Creative Commons: An Overview for Educators’ (which was originally published in Screen Education, 50, Winter 2008, pp. 38-42 and is reproduced here with permission).  The article was (and is) aimed at media teachers in Australia, but hopefully may be of use more broadly, too.  It also outlines, I hope, why I believe the Creative Commons are a core tool for content creation and remix in education.

And just to prove I’ve put my money where my mouth is: 2009 / 2008 / 2007 / 2006 / 2005.

Your turn.

• Angry Outbursts on Twitter Prompt Lengthy Legal Discussions [NYTimes.com] - "Times are tough for the “tweet before you think” crowd. Courtney Love was sued by a fashion designer after she posted a series of inflammatory tweets, one calling the designer a liar and a thief. A landlord in Chicago sued a tenant for $50,000 after she tweeted about her moldy apartment. And Demi Moore slapped back at Perez Hilton over a revealing photograph of the actress’s daughter. A growing number of people have begun lashing out at their Twitter critics, challenging the not-quite rules of etiquette on a service where insults are lobbed in brief bursts, too short to include the social niceties. Some offended parties are suing." (Yes, as with all social media, if you think things you post or tweet will ever go away ... they won't.)
• Hotmail users advised to change passwords following information theft [Technology | guardian.co.uk] - "Hotmail users are being advised to change their passwords, after thousands of account details were posted online. A list containing more than 10,000 apparently genuine account names and passwords was posted to a website last week, where it remained until being spotted over the weekend by Microsoft security researchers. The list, which has been seen by the Guardian, appears to be genuine. It only contains usernames beginning with the letters A and B, but covers accounts ending in @hotmail.com, @msn.com and @live.com - three services owned by Microsoft which have more than 280m users worldwide. Although the stolen details have since been taken offline, copies of the list are already available elsewhere on the web - meaning that the details are potentially in the hands of criminals." (Putting the HOT back into hotmail ...)
• Not a Nobel Headline [The Content Makers] - "What on earth is this shit? Australia gets its first female Nobel prize-winning scientist, and The Age runs with the following headline on the front page of its print edition: What’s a Nice Girl Like You Doing with a Nobel Prize? Perhaps its meant to be all very po-mo and “oh look we’re so not sexist that we can actually pretend we are sexist in an ironical kind of way, ho ho”. And it is written off the first para, which says that this was what Elizabeth Blackburn was once asked by a family friend. But as a front page splash, it demeans the story to the level of cute human interest, rather than serious breakthrough. It leaves me thinking: What Are Nice Boys Like You Doing With a Newspaper?" (I couldn't agree more!)
• The life cycle of social networking sites. [Democratic Underground] - Amusing visualisation of the life-cycle of social networking sites, from the 'New & Cool' through to the inevitable 'Cash Grabbing' phase. Facebook is probably between steps three and four!
• Google Wave’s unproductive email metaphors [Scoblizer] - Robert Scoble on why Google Wave isn't really like email at all (which is good, apparently, because email isn't that productive!).

• Margaret Pomeranz on R18+ [Byteside] - Film critic and arts commentator Margaret Pomeranz discussed why an R18+ rating for video games is all too due for Australia! (Posted on: October 1, 2009)
• You're banned for life: MasterChef's George in 'sell out' Twitter spat [The Age] - Journalist and food writer Winsor Dobbin got more than he bargained for after a quick tweet deriding MasterChef's George Calombaris for pimping Coles. Calombaris phoned him personally to complain, call Dobbin a moron, and ban the food critic for all fo Colambaris' five restaurants. Seems Calombaris needs to stop reading Twitter. (Or maybe he's just annoyed that the premiere of Celebrity Masterchef got caned on Twitter in favour of the Hey, Hey Reunion?)
• The Social Media Guru [YouTube] - Biting satire about the world of social media gurus, who charge the world to tell you about Twitter ... by explaining the point is to learn about it yourself. "It's social media, baby." (Oh, BTW: Some very colourful language!)
  
• The Wikipedia Knowledge Dump - Interesting blog flagging and archiving Wikipedia content that has been marked for possible deletion.

(Or, if you really prefer your explanations more technical, there’s O’Reilly’s fairly technical An Introduction to Google Wave - Google Wave: Up and Running.)

First, Kraft: while having a national competition to name the new Vegemite product actually seemed a great way to harness Aussie love for all things Vegemite, especially when you receive more than 50,000 suggestions, letting Kraft simply pick a winner from all those suggestions was not such a good plan, especially when they picked ‘iSnack 2.0’ (which might be a good name for Steve Jobs’ new toaster, but not for an Australia food icon). Since the announcement last Saturday, there has been complaints, loud, angry, and funny (see one person’s response Downfall meme style! and the satirical iSnack 2.0 Twitter stream) but at the same time, the love for Vegemite was the most thing most central in these responses.  All the complaints may have looked like a massive marketing fail (hence #vegefail) yet Kraft have announced today (a mere 6 days later) that they’re going back to the drawing boards and getting another new name:

In the end, though, I tend to agree that the iSnack 2.0 reaction was far from a PR disaster – whether planned from the beginning, or a clever reaction to overwhelming customer sentiment, in going back to their consumers and letting them vote once again (albeit from six safe and crappy names) Kraft both reminded most Australians how much they care about Vegemite and got more publicity for a new product than you could possibly generate with a traditional advertising campaign. (And despite the cynicism, yes, I’ve voted.)

By contrast, the recent #nestlefamily controversy erupted when Nestle attempted to court influential ‘mummybloggers’ in the US by inviting 20 or so of them to a paid retreat where Nestle could show off their latest products and get authentic mummyblogger feedback.  However, Nestle seemed to give no thought at all to what openly courting social media attention might actually mean. On hearing about the planned event, and noting that some of the attendees were people she respected, PhD in Parenting wrote a long post entitled ‘An open letter to the attendees of the Nestle Family blogger event’ which reminded a lot of people about the many issues with Nestle as a company, including their long history of unethical behaviour, especially in relation to infant products, most notably, of course, being pushing infant formula in Africa.  Needless to say, before the event even started, a massive debate began on Twitter between supporters and detractors of Nestle; the oddest thing, though, was the deafening silence from Nestle.  For most of the debate, they remained silent and let people rage on blogs and Twitter. In leaving others to defend Nestle, some of the most angry defenders have clearly done more harm than good.  I don’t have time to go too far into the details, but I recommend reading the summary by Crunchy Domestic Goddess which gives an even-handed overview of the guts of the debate in terms of the way social media has been used.

Then, in a last ditch effort, Nestle have officially joined Twitter to try and manage the #nestlefamily debates, but they still don’t understand that this is a conversation, not a PR engine.  At the end of the day, this tweet seems to sum up perfectly why Nestle just don’t get social media:

Of course, now that questions are being asked loudly, if Nestle doesn’t answer them, others will.

The difference between Nestle and Kraft is simple: at the end of the day, Kraft listened and that was their salvation.  Nestle could learn from their corporate cousin.

• Google Wave Overview [YouTube] - A nice and short (8 minute) explanation of Google Wave: it's a hosted conversation, encouraging collaboration!
  
• MPs warned to avoid hasty blogs [BBC NEWS | UK | UK Politics] - The next generation of [UK] Labour MPs have been warned to be careful about what they write on blogs and websites like Twitter, Facebook and YouTube - as comments made in haste remain on the internet forever. At a packed fringe meeting hosted by Google at the Labour conference, activists, prospective and current MPs were told of the benefits of social networking sites - where politicians can get their message out without civil servants and special advisers getting in the way. Labour's newly crowned "Twitter tsar", MP Kerry McCarthy, made a bid to win over the sceptics by saying it did not have to be a burden [...] But in a word of warning Adewale Oshineye, a Google engineer, advised prospective MPs to bear in mind they were publishing something that could be dug out years later. "When you are saying something amusing as a prospective parliamentary candidate, in four or five years' time when you are a cabinet minister and someone digs that up...""
• Online advertising 'overtakes TV' [BBC NEWS | Business] - "Online advertising spending in the UK has overtaken television expenditure for the first time, a report has said. Outlay grew 4.6% to £1.752bn between January and July, according to the study by the Internet Advertising Bureau and PricewaterhouseCoopers. The recession saw overall advertising slide by 16% in the period, according to the study. E-mail campaigns, classified adverts, display ads and search marketing are all classed as online advertising. The body representing UK commercial television broadcasters said that the comparison was unfair." (Unfair ... or harder to pitch against?)
• Aussies call an end to just phoning on mobiles [The Age] - "Using mobiles for just calls and texting is a thing of the past, as a third of Australians now check emails on their handsets and more than 70 per cent access mobile entertainment and information services. In spite of the global financial crisis, the use of mobile phone services has continued to grow in the past year as more Australians buy internet-enabled smartphones, the 2009 Australian Mobile Phone Lifestyle Index reveals. Released today by the Australian Interactive Media Industry Association, the exhaustive survey of 3710 respondents found 36% used email on their mobiles in the past 12 months, and, of those, almost half used email daily - a growth rate of 80 per cent over the previous year. In last year's survey, just 7 per cent of respondents accessed social networking sites from their handsets, but this figure has jumped this year to 32 per cent, with half of those accessing the sites daily."
• Sarah Brown becomes Britain's highest-profile Twitter user [Politics | guardian.co.uk] - "Sarah Brown [wife of UK PM] has overtaken Stephen Fry as Britain's highest profile Twitter user, it emerged today. "SarahBrown10" has gained more than 775,000 followers since joining the social networking service in March, outstripping Fry's 768,000. The number of fans keeping up with Brown's tweets amounts to almost five times the entire Labour party membership. The prime minister's wife steers clear of political controversy in her messages, instead giving followers glimpses into her day-to-day life and publicising her favourite charities. ... Since joining Twitter, Brown has sent out 1,162 messages, each limited to 140 characters. Ross Furlong, an online public relations expert, said Brown's tweets could help Labour despite the fact that she does not use them for campaigning purposes. "Although the content is deliberately not party political, she is effectively pressing voter flesh online, as she did in person at the Glenrothes byelection to great effect," Furlong said ."

• Creators' Corner [YouTube] - YouTube have just announced 'Creative Corner', a series of resources to help aspiring digital video creators learn better techniques, add special effects, and make the most of getting views on YouTube.  Seems like a useful resource.
• Online Aussies: ‘We won’t pay for news’ [mUmBRELLA] - "A large majority of Australians say they would not pay for online news, a survey suggests. According to a poll of more than 18,000 Australians released today by Pure Profile, only 5% said they would be willing to pay for “high quality articles”. A further 7% said they would be willing to pay if there was no advertising. 10% said they would not pay because the quality of online news was unimportant to them, while the vast majority – 78% – said they would simply refuse to pay for online news."
• An Infusion of Another $100 Million Is Seen for Twitter [NYTimes.com] - "...the start-up appears to have chalked up another achievement. Twitter, which has no discernible revenue, is set to raise about $100 million of new funding that would value the company at around $1 billion, a person briefed on the company’s plans said Thursday. ... But Twitter’s cash infusion and exospheric valuation are not easily reduced to the level of the blind bets of past dot-com bubbles. In its three and a half years, Twitter has become a magnet for media attention, and its Web site now attracts 54 million visitors a month, according to comScore, the tracking firm. Along with Facebook, it is helping to remake the Web as a forum for the perpetual sharing of even the most trivial bits of information about people’s lives." (A billion dollars ... seems a lot to me.)
• 'Nigel the Crazy Noonga' Website Shut Down | Racism Outrage - "A website set up by a Perth student about a fictional Aboriginal character has been shut down and is being investigated by police amid racism claims. The website, which Radio 6PR reports was created by a 19-year-old Curtin University student, features audio excerpts of a character called "Nigel the crazy Noonga", who prank calls businesses and fast-food outlets with a fake Aboriginal accent. The portrayal of negative Aboriginal stereotypes has sparked outrage from the Aboriginal community. Craig Somerville, lecturer at the Curtin University Centre for Aboriginal Studies, told 6PR he believed the material on the website had crossed the line between humour and racism. "This is very nasty, rude and bad material," he said. "It's not only bad humour; it perpetuates a wrong judgment about Aboriginal people." Mr Somerville expressed his disappointment at claims the student who set up the website was from his university."
• Ubiquitous Media, Rare Earths [sean cubitt's blog] - "... we act as if computing and network resources were unbounded. But materials, manufacture, use and recycling put boundaries round the materiality of internet and convergent media. The squalor and penury associated with extracting metals, building computers and recycling mobiles, TVs and digital devices are one half of a story which includes toxic waste, toxic working conditions, human waste from the maquilladoras, atnospheric and water pollution in the recycling villages of Africa and China, species and habitat loss . . . Like any other form of organisation, maintaining the negentropy of the internet requires vast amounts of energy, physical and human. It also requires materials that are becoming more strategic and costly by the minute. "
• US proposes net neutrality rules [BBC NEWS | Technology] - The US has proposed new rules that would require internet firms to respect the principle of "network neutrality". The head of the Federal Communications Commission (FCC) said that "all web traffic should be treated equally". The new rules are intended to prevent firms throttling bandwidth-sapping web traffic such as streaming video. ... [The FCC] proposed two new rules to guide the FCC's approach to network neutrality. The first would prevent internet service providers (ISPs) from discriminating against bandwidth-intensive web-content and applications by slowing or blocking it. ... The second would mean that ISPs would have to be more transparent about how they manage network traffic. The two new rules join four previous guiding principles of the FCC, which state that all consumers must be able to access "lawful" content, applications, and services, and attach non-harmful devices to the network." (Network Neutrality FTW!)
• In Facebook Fracas, Beauty School Goes After Student for Online Comments [The Wired Campus] - "A beauty school in Illinois is suing a student for his "defamatory" comments on a Facebook site that encouraged students to vent about their instructors. The Salon Professional Academy of Elgin, Ill., says Nicholas Blacconiere created a site called Tspa RobinHood that looked similar to TSPA Elgin's Facebook page because it used the academy's logo. The suit, filed in July, also says that he posted libelous comments about school officials on the site. Print-outs of the Facebook page included in the suit show several posts by "Tspa RobinHood." The site says it gives "the students a voice, because what happens when we need to be heard? Nobody gives a s___." It encourages students to send messages to the site, which it says will then be posted anonymously." (Reputation management: it's a game everyone can play!)

• RIP Facebook Beacon [Mashable] - "Facebook launched its ad platform “Beacon” in Nov 2007, hoping to revolutionize advertising by posting updates to your Facebook profile when you interacted with its partner sites. This week Facebook said that it has settled a class-action lawsuit against the product, agreed to shut it down completely, and will establish a $9.5 million “settlement fund” to fund initiatives related to online privacy. ... Facebook Beacon was a system that posted your activity on third-party websites – Blockbuster, Gamefly, Overstock.com and more – back to your Facebook profile. Privacy advocates rallied against it, however, arguing that data was being sent without the users’ explicit permission. The situation worsened after a report claimed that Beacon was collecting data from partner sites regardless of whether users were Facebook members ..." (Beacon remains one of those most teachable examples of Facebook's privacy woes, but I'm delighted with the idea of money being spent privacy initiatives.)
• Nigeria 'offended' by sci-fi film [BBC NEWS | Africa] - "Nigeria's government is asking cinemas to stop showing a science fiction film, District Nine, that it says denigrates the country's image. Information Minister Dora Akunyili told the BBC's Network Africa programme that she had asked the makers of the film, Sony, for an apology. She says the film portrays Nigerians as cannibals, criminals and prostitutes. An actor from the film said that it was not just Nigerians who were portrayed as villains. ... But Mr Khumbanyiwa said Nigerians in the cast did not seem worried by the portrayal of their country. He suggested that the film, which depicts people wanting to eat aliens to gain the superhuman powers, should not be taken too literally. "It's a story, you know," he said. "It's not like Nigerians do eat aliens. Aliens don't even exist in the first place."" (Well said, Mr Khumbanyiwa, well said.)
• Welcome to the (anonymous) rabbit hole [Unleashed] - Mark Pesce's playful take on the largely unsuccessful attempts by Anonymous to take down the ACMA and Australian Prime Minster's websites on 09/09/09/
• VICTORY: FCC to Mandate Net Neutrality for the Web [Mashable] - "The Federal Communications Commission has been in the middle of it, as it has outlined loose net neutrality guidelines in the past. But according to The Wall Street Journal, the FCC is about to propose definitive rules that could have major repercussions for the entire web. The new rules, expected to be announced Monday by Julius Genachowski, the FCC Chairman, will outline requirements for ISPs to treat all traffic on the Internet equally. This means that Comcast can’t decide that Google gets less bandwidth and Microsoft/Bing (Bing) gets more for any reason (i.e. one pays for preferential treatment). It’s also expected that the net neutrality rules will apply to wireless services, meaning they would be in effect for Internet data via your phone and 3G networks. The impact of this cannot be understated, especially as iPhones and other smart phones make the mobile web a major part of our lives." (Excellent!)
• Google slams Murdoch plan to charge for online news [The Age] - "Publishers of general news would find it hard to charge for their content online because too much free content is available, the chief executive of Google said. Speaking to a group of British broadcasting executives via video link, Eric Schmidt said he could, however, imagine niche providers of content such as business news succeeding in this area. Schmidt was responding to an announcement by News Corp CEO Rupert Murdoch that he could start charging for content online. "In general these models have not worked for general public consumption because there are enough free sources that the marginal value of paying is not justified based on the incremental value of quantity," he said. "So my guess is for niche and specialist markets ... it will be possible to do it but I think it is unlikely that you will be able to do it for all news.""
• Meme Analysis: Kanye Interrupts, the Internet (and Obama) Listens [NewTeeVee] - Everything you ever wanted to know about the Kayne West interrrupts Taylor Swift meme ...

• 50 Cent: Piracy Is A Part Of The Marketing [Techdirt] - "...rapper 50 Cent (Curtis Jackson) was apparently on CNBC recently talking about his "business acumen." I have to admit that having three different people all trying to interview him at once is rather annoying -- as they almost never let him complete a thought. However, when they ask him about piracy, and whether or not it makes him angry (around 2 minutes), he responds that: he sees it as a part of the marketing of a musician, because "the people who didn't purchase the material, they end up at the concert." He says that people can fall in love with the music either way, and then they'll go to concerts. He notes that you can't stop piracy either way, so why try to fight it? He also talks about other business opportunities for musicians." (Can't say I'm a fan of his music, but his perspective on piracy, fans and the business futures for music are spot on!)
• Why the White House is Hiring a Social Media Archivist [Mashable] - The US White House is seeking to archive all of their social media presence and conversation. While their motivations are legal (they're required to archive all correspondence of any sort) this is still an important archiving process of important historical value. It would be nice to see all national governments following a similar procedure for their national records (hello Mr Rudd).
• Hands-On: iPod Nano vs. Flip SD [NewTeeVee] - The new iPod Nano with video-recording offers a direct challenge to the Flip market. Testing a new Nano versus a Flip HD, the results: "Overall — the Flip offered a MUCH better picture both indoor and out, providing way more detail in the image. The Flip microphone was also a little more discerning in our test, able to distinguish our subject’s voice in a crowded room much better than the Nano.
• Wikipedia’s Rapid Reaction to Outburst During Obama Speech [The Lede Blog - NYTimes.com] - "If journalism is the first draft of history, what is a Wikipedia entry when it is updated within minutes of an event to reflect changes in a person’s biography? This is the very live issue that cropped up in a heated argument on the discussion page that accompanies Wikipedia’s entry on Representative Joe Wilson Wednesday night, just 30 minutes after the Republican from South Carolina interrupted President Barack Obama’s speech by shouting “You lie!”"

It’s a nifty little presentation, but in case you just want the stats, here they are from the Google Australia blog:

We're large and diverse

• Includes all the family - 14-17 year olds only make up 7% of Australian YouTube users, 18-29 = 32%, 30-39 = 20%, 40-49 = 18%, 50-59 = 13% and 60+ = 10%
• Are workers, students, stay-at-home mums and retirees - 57% are working, 19% are stay at home, and only 15% are studying
• Encompasses all life stages - 55% are married, 35% are single and 9% are divorced
• Are not just techies and nerds - 61% of YouTube users are not tech-savvy

We're active and engaged

• 86% of the community say YouTube is their favourite place to watch videos and 63% agree YouTube is one of their favourite websites
• 79% stay longer than they intended (on average 1 hour and 09 mins per week).
• 62% visit at least once a week
• 47% share videos when they find a video which they love
• 86% spend time on YouTube for entertainment
• 2 out of 3 people do more than just watch videos in YouTube
• 20% uploaded video

We watch a broad range of content:

• 51% music videos
• 31% movie trailers
• 27% user-generated content
• 26% TV shows
• 25% TV ads
• 22% news clips
• 18% sports news/highlights

[Via Mumbrella]

• Food marketing, blogging, and how not to respond to reviews [unwakeable] - Lisa Dempster explains how the over-the-top response of the owners of Melbourne restaurant Lord of the Fries to a fairly harmless review in her blog illustrates how business, restaurants and anyone else should spend a little more time understanding how their customers use and converse using social media. Short version: don't Twitter angry and then delete critical comments on your own Facebook fan pages!
• When's the Best Time to Tweet? [Flickr - Photo Sharing!] - Nice infographic showing the average uses of Twitter (if there were only 100 Twitter users). Useful for lecture slides.
• The Hierarchy Of Digital Distractions [Information Is Beautiful] - Visualisation of distraction in the digital age. All far too true!
• Warcraft and Twilight Fans Make Wikia Profitable [RW Web] - "According to this year's Comscore stats, consumer publishing platform Wikia has surpassed DIY social network competitor Ning for monthly unique visitors. Since July 2008 the company's traffic has more than doubled from 2.8 million to 6.5 million unique US visitors per month. Despite abandoning Wikia search in early March, it seems Wikipedia co-founder Jimmy Wales has built another great company. As of this evening, Wikia's CEO Gil Penchina is announcing the company's profitability due to its custom sponsorships program. ... Best known for its "enthusiast" wikis, Wikia hosts more than 50,000 fan sites including the Star Wars Wookieepedia, Harry Potter Wiki, Twilight Saga Wiki and World of Warcraft WoWWiki."

• Paul McCartney, Elton John Oppose Music Piracy Plan [WA Today] - "Some of the biggest names in the music business, including Sir Elton John and Sir Paul McCartney, have slammed the record labels' plans to disconnect from the internet people who are caught repeatedly downloading music illegally. The artists label the plans backward, illogical, expensive and "extraordinarily negative". The movie and music industries have been pushing ISPs to implement this "three-strikes" scheme voluntarily for years but talks have stalled. In Australia, the film industry is now suing iiNet in an attempt to have the courts force ISPs to do more to prevent illegal downloading over their networks. Behind the scenes, the content owners have been pressuring the Government to step in and resolve the impasse through legislation." (Good to see the big-name musicians explaining to the record companies that taking legal action against their fans doesn't engender goodwill or increase sales!)
• Online advertising overtakes traditional media [SmartCompany] - "Small and medium businesses in the US are now more likely to advertise online than in traditional media, shows a new study from the US. Research from The Kelsey Group and Constat and reported on Digital Media shows that for the first time online advertising has overtaken traditional media. About 77% of US SMEs used online for advertising in August 2009 compared with just 69% that used traditional media. A year before 73% advertised online while 74% used traditional media. Steve Marshall, director of research at The Kelsey Group, says the milestone of digital/online surpassing traditional media among SMEs is an indicator of the broad shift to online platforms." (All that targeted demographic stuff is starting to make a difference!)
• STATS: Young People Are Flocking to Twitter [Mashable] - "One of the most actively discussed topics in the Twitter universe over the past couple months has been the idea that teens don’t tweet – at least not as much as older demographics, and certainly not as actively as teens who use other popular social networking sites. Now, it appears that this story may be shifting. According to new data from comScore, younger users – specifically those in the 12-17 and 18-24 year-old demographics – are Twitter’s fastest growing audience segment." (So ... teens do tweet. Is this the mashable equivalent of a retraction, then? )

As teaching media and, more to the point, teaching media literacies becomes more and more central in both K-12 and tertiary settings, one of the biggest challenges is the gargantuan monolith of copyright. By copyright, I don’t necessarily mean teaching how copyright works – although that certainly isn’t the most straight forward process – but of more difficulty are the roadblocks that copyright laws puts in place. Immediately some canny readers will retort that most Australian schools and universities have access to particular exceptions which allow students to access and use material which, in any other context, falls under the rubric of All Rights Reserved. These exceptions are certainly very useful, but for the purposes of this article I’m relying on the notion that to be truly literate, skills must be transferable to the world outside of education. After all, if we taught our students to write and spell but told them they couldn’t use the alphabet outside of school grounds, basic literacy for all would never have caught on!

Media, of course, doesn’t have just one alphabet; as an idea, in practice, and even the literal meaning of the word reminds us that media is multiple. That multiplicity holds particular challenges for education. How, for example, do we teach students to integrate sound, still images, moving images and text without spending enormous amounts of time creating each of these media forms individually? One option is to teach the theory behind media production without including practical elements. However, as contemporary pedagogical theory and most practicing educators would agree, the best way to help students fully understand and engage with a particular concept or area is to put that notion into practice. It follows, then, that while media literacies can be taught by just analysing and critiquing films, television and video, often the most profound way to engage students in developing critical understanding of the media is when students create their own. So, what’s needed then is access to media which students can use, adapt, remix and build upon which isn’t All Rights Reserved. Sure there’s material that’s in the public domain and has no copyright restrictions, but it takes a very long time for most media to enter the public domain these days (different media forms take different lengths of time, but 70 years or longer is the length that film, television and music remain off limits). More to the point, even though copyright is automatically assigned as soon as a work is made these days, many creators want others to be able to re-use their work in particular ways. That’s where the Creative Commons organisation becomes important, along with the range of copyright licenses they’ve developed which can allow creators to be a lot more specific about how their creative work can be re-used following the principle of Some Rights Reserved.

What Is It?

In a nutshell, the Creative Commons organisation began in 2001 with the explicit mission of trying to make innovation and creativity easier for the many people who create media which, to some extent, builds upon existing work. They recognised that because authors of creative work had only two choices when creating a piece of media – either following the All Rights Reserved model of full copyright or giving up any and all rights and putting their work in the Public Domain – these limited options meant most people went along with All Rights Reserved because they weren’t prepared to give up all of their rights as creators. Meanwhile, many authors said that they’d happily let others use portions of their work in specific ways – and when directly contacted often gave others explicit permission to do just that – but many people argued that a system which let authors say which freedoms they’d give to others would be make it a thousand times easier for new creative works to be made, remixing, mashing or borrowing from previous work. And that’s exactly what the Creative Commons organisation has done: they’ve developed a series of licenses that can let authors make clear what they’re happy for other people to do with that author’s work. While standard copyright notices make explicit what can't be done with a particular work, Creative Commons licenses allow people to specify what can be done.

How Does It Work?

The Creative Commons organisation provides a set of simple-to-use tools which let authors specify the sort of things they will and won’t let other people do with their creative work. The fundaments of the Creative Commons licenses are these four elements:

• Attribution (BY): Attribution basically means that the author of a work must be acknowledged by anyone who uses that work in any way in the future.
• Non-Commercial (NC): Non-commercial simply means that the author’s work can be re-used but not for commercial purposes – ie you can’t make money selling this work as a whole or a derivative part of it in a new work.
• No Derivatives (ND): No derivatives means that you can’t alter the work and can only redistribute verbatim copies (so, for example, if it was a song you could download it, listen to it and share it, but you couldn’t take a sample from the song to use in your own work).
• Share-Alike (SA): Share-Alike specifies that any derivative works (ie a new work which includes this work in part or in whole) must be licensed in exactly the same way (so if the original license was a Creative Commons Attribution Share-Alike license, then the new work created must use exactly the same licensing conditions).

These elements can thus be combined in different ways to form six possible Creative Commons licenses:

1. Attribution: The work can be shared, sampled, re-mixed and so on as long as the original author of a work is acknowledged.
2. Attribution, No Derivatives: The original author of a work must be acknowledged and no derivative works can be created using this piece (ie it can’t be sampled, bits can’t be used in new works).
3. Attribution, Non-Commercial, No Derivatives License: Same as the previous license but with the extra stipulation that the work cannot be sold or distributed in any commercial manner.
4. Attribution, Non-Commercial License: As long as authorship is acknowledged, the work can be used in any non-commercial way, including being sampled, remixed and so forth.
5. Attribution, Non-Commercial, Share-Alike License: The same term as above, but with the added stipulation and all derivative works must be licensed using exactly the same terms.
6. Attribution, Share-Alike License: So long as the original author of the work is acknowledged, it can be used, sampled and re-mixed as long as new works containing this piece are licensed under exactly the same terms.

While these licenses might sound a little confusing at times, it’s useful to think of them as the engine of the Creative Commons car: they need to be there to make everything work, but you don’t have to understand them in great detail in order to drive. Indeed, Creative Commons have set up a very simple website to help people choose a license, which is at http://creativecommons.org/license/. To choose a license, people just need to answer whether they want to allow commercial uses of their work and whether the want to allow modifications of their work and the website shows you the most appropriate license, complete with detailed instructions on how to add this license to your work (where your work can be anything from a document to an mp3 music file to a whole website).

But Isn’t Creative Commons American?

While the Creative Commons organisation is, indeed, based in the US, the great news is that there are local Creative Commons teams in many countries, including Australia. Apart from being extremely loud and clear advocates for Creative Commons across the board, from education though to entertainment, Creative Commons Australia (CCau) have also successfully implemented a national version of the Creative Commons licenses. This means that as educators, we can be 100% sure that Australian Creative Commons licenses will definitely be recognised in the Australia legal system. (This is especially significant since so many of the frustrating ambiguities in this area come from the fact that copyright laws differ across national boundaries.) When selecting a Creative Commons license using the website mentioned above, it’s also possible to simply select which jurisdiction you want to the license to fall under (so for Australia students and educators, ‘Australia’ is probably your best bet!).

Creative Commons in the Classroom

So, as an example, lets say that you’re a teacher of an upper secondary media class and you’ve asked the students to work in teams to create a short, topical, news report in a video format. They’ve got video cameras and editing software so can shoot the majority of the story themselves, but find during editing they need a few more bits of media: some music to jazz up the opening sequence, a couple of still images to use as cutaways during an interview, and some historical footage of the Olympic games (these students are doing a report on the Olympics, it turns out). Moreover, these students are hoping to post their news report on YouTube when they’re finished, showing it to family and friends. So, they’re going to need sources of secondary material that they have permission to re-use.

To find material, the students are already ahead of the game and head directly to the Creative Commons search portal (http://search.creativecommons.org) and they find some ‘fanfare’ music perfect for their opening sequence (the music has a Creative Commons Attribution license). Then the students click on a separate tab to search for images and find two amusing little images of the Chinese Olympics Mascots (Fuwa) and these are licensed using a Creative Commons, Attribution, Non-Commercial, Share-Alike license. Finally, the students head over to the Internet Archive (www.archive.org) and find some historical footage of the first ever Olympic Torch relay from the 1936 Olympics in Germany; this footage is old enough to be in the public domain. These secondary materials are added in and a brilliant story about Australia’s anticipation of the Olympic games is completed. Since their teacher has explained a bit about copyright and the Creative Commons, these students scan their secondary media and realise that with a combination of one public domain media piece, one using a Creative Commons Attribution license, and two using Creative Commons, Attribution, Non-Commercial, Share-Alike licenses, that their resulting news report will also need to be also licensed using a Creative Commons, Attribution, Non-Commercial, Share-Alike. The students hop onto the Creative Commons website, find a nifty little graphic file detailing their license, and place it as the final frame of their Olympic News Story.

Now, with a news story which can legally be re-distributed (as long as they don’t make money off it), this group of students post their video on YouTube. Their parents and peers are deeply impressed as it’s a great news story, and their clear understanding of copyright looks very professional! More to the point, a few weeks later the group of students get an email telling them that another group of students on the other side of the planet, in Canada, have included a clip from this Olympic News Report in a new student project in Canada, just as the Creative Commons license on that video allows them to do. Back in Australia the students and their teacher glow with pride knowing that they’ve not only created a wonderful news story, but it has also contributed to the global community and has been creatively built upon by others!

Introducing Creative Commons to Students

So you’re convinced about the value of Creative Commons licensing but can’t work out how to introduce them to your students? Thankfully, the Creative Commons folks have a lot of great media introducing their ethos, practice and licenses, all accessible via http://creativecommons.org/about/. Of particular use are the comic books which explain Creative Commons licenses via a superhero story, and a series of short web-based videos which introduce key Creative Commons ideas and features. Indeed, two of the best of these videos were produced by the Creative Commons Australia team, featuring the quirky animated characters Mayer and Bettle!

Where To Start?

So, you’re ready to give Creative Commons a go in your teaching and learning? Then here’s a few useful websites to get you started:

• www.creativecommons.org – The main website of the Creative Commons organisation with mountains of information.
• search.creativecommons.org – The search engine maintained by the Creative Commons organisation which lets you easily search many different databases for different media forms, all with Creative Commons licenses.
• creativecommons.org.au – The home of Creative Commons Australia and local efforts to promote the use and ethos of Creative Commons down under.
• www.archive.org - The Internet Archive, one of the world’s biggest repositories of historical material, a lot of which is either in the public domain or uses Creative Commons licenses. The Internet Archive has a lot of historical video material.
• www.flickr.com/creativecommons/ - The Creative Commons section of the massively popular photograph-sharing website Flickr has literally millions of different images available under Creative Commons licenses.

• Copyright protection without the court action [Blogs - Twisted Wire - ZDNet Australia] - An excellent little podcast looking at the challenges challenges to copyright in the digital age, but more importantly exploring alternative distribution models which could circumvent many of the current big media strategy of litigation against a few file-sharers. Comments from Nic Suzor (Australia's Electronic Frontiers Australia), Peter Coroneos (Internet Industry Association (IIA)) and Mike O'Donnell, (CEO of iCopyright in the US). Amazingly, the idea of having better, quicker, more efficient ways to buy movies over the web was one of the main ideas put forward! (See also the previous week's show & podcast where AFACT argued with Suzor and Coroneos about the role of ISPs in policing the content viewed by Australian internet users.)
• Web2.0 tools for Gov2.0 beginners: a practical guide [Centre for Policy Development] - A useful beginner's guide looking at web 2.0 tools and social media in relation to campaigning and building links and conversation between government and citizenry in particular ways. Gives a solid sense of the benefits and potential barriers with each platform mentioned. Written by Barry Saunders.
• YouTube Said to Be in Talks on Pay Movies [NYTimes.com] - "YouTube, the largest video site, is in negotiations with major Hollywood studios for a deal that would let its visitors pay to watch full-length movies, according to two people briefed on the negotiations. If an agreement is reached, it would be a major change for YouTube, which has built a huge audience by offering an eclectic collection of free video clips and earns most of its revenue from advertising. It would also put YouTube, which is owned by Google, in direct competition with services from Netflix, Amazon and Apple, which allow users to buy or rent movies online." (YouTube's creep away from a primary focus on supporting user-generated content continues ...)
• Media favours Coalition, study finds [ABC News (Australian Broadcasting Corporation)] - "Newspapers are left wing, television is right wing, and the media as a whole tends to favour the Coalition. And surprisingly, according to researchers from the Australian National University, the ABC Television news is the most pro-Coalition of them all. Former Liberal prime minister John Howard railed against the alleged left-wing bias of the ABC, but the researchers found Aunty was more likely to favour his side. Researchers pored over news stories from 1996 to 2007 to establish if the media was biased. The results, released today, point to the media being generally middle-of-the-road, with the coalition tending to win out."
• Conroy urged to 'end net censorship farce' [The Age] - "The Federal Government's internet censorship trials have been repeatedly delayed over the past nine months, leading to claims from the Opposition that the Government is deliberately withholding the results to avoid embarrassment. The Opposition's communications spokesman, Nick Minchin, today called on the Communications Minister, Stephen Conroy, to "end this farce and produce his long overdue trial results for independent assessment". Live trials of the filtering policy, which is intended to block "prohibited content" for all Australians as determined by a secret Government blacklist, were initially slated to begin in December last year and take about six weeks. They were then pushed back until July, then September and, today, the Government is still unable to put a date on when it will release the results to the public."
• TV facing 'iTunes moment' warns Microsoft's Ashley Highfield [Media | guardian.co.uk] - "The TV industry has as little as two years to create viable digital businesses or face a version of the "iTunes moment" that saw the music business cede the online future to Apple, according to Ashley Highfield. Highfield, the the managing director of consumer and online at Microsoft UK, said he believed the reluctance advertisers feel to advertise on sites such as Facebook will soon be a "non-issue", putting more pressure on broadcasters' advertising revenues. "Once this happens the shift of spending from TV to web will accelerate even more," he said, giving the Futureview address at the MediaGuardian Edinburgh International Television Festival today. "So realistically I think the industry has about two to three years to adapt or face its iTunes moment. And it will take at least that long for media brands to build credible, truly digital brands. But, importantly, I do believe TV does have a small two to three year window in which to respond.""

• Twitter is Now Bigger than MySpace in the UK [Mashable] - "According to Hitwise UK, Twitter has overtaken MySpace for the first time on the list of most visited UK websites. Last week, Twitter was the 27th most visited website in the UK, while MySpace was 28th. Looking at social networks alone, Facebook was the biggest UK site, followed by YouTube (YouTube) and Bebo, with Twitter in the 4th place and MySpace in the 5th. And that doesn’t even take into account all the visitors that used one of the many 3rd party Twitter applications such as TweetDeck (TweetDeck) or Seesmic Desktop (Seesmic Desktop). "
• Bad news for newspapers, great news for journalism [bronwen clune] - Bronwen looks beyond the paywall: "Of course the argument for paid content is about defending commercial news organisations and not journalism. Problem is the two aren’t mutually exclusive anymore. For starters, it excludes the competition from government subsidised media – SBS and ABC - who probably can’t wait for News Corp and Fairfax to start charging for their content. A senior news person at SBS told me just yesterday that he “WANTS those sites to charge!” – not because he believes in paid content, he doesn’t, but because it certainly brightens his future."
• ABC most reliable network, Nine worst -readers [TV Tonight] - "The ABC is the most reliable network -according to readers of TV Tonight- and Nine the least. In the Audience Inventory, the public broadcaster was a clear winner in the key question of starting TV programmes on time by a huge 55% win. It was followed by Foxtel (22%), SBS (11%), TEN (7%), Seven (3%) and Nine (2%). The question was completed by 99% of the survey respondents, which totalled over 800." (That certainly matches with my thoughts!)
• Murdoch attack on 'dominant' BBC [BBC NEWS | Business] - "News Corporation's James Murdoch has said that a "dominant" BBC threatens independent journalism in the UK. The chairman of the media giant in Europe, which owns the Times and Sun, also blamed the UK government for regulating the media "with relish". "The expansion of state-sponsored journalism is a threat to the plurality and independence of news provision," he told the Edinburgh Television Festival. The scope of the BBC's activities and ambitions was "chilling", he added. Organisations like the BBC, funded by the licence fee, as well as Channel 4 and Ofcom, made it harder for other broadcasters to survive, he argued." (Or: if the BBC stays free and Newscorp puts everything they create behind a paywall, James is rightly concerned people will just read the free BBC stuff instead!)
• Wikipedia Will Limit Changes on Articles About Living People [NYTimes.com] - "... as the English-language version of Wikipedia has just surpassed three million articles, that freewheeling ethos is about to be curbed. Officials at the Wikimedia Foundation, the nonprofit in San Francisco that governs Wikipedia, say that within weeks, the English-language Wikipedia will begin imposing a layer of editorial review on articles about living people. The new feature, called “flagged revisions,” will require that an experienced volunteer editor for Wikipedia sign off on any change made by the public before it can go live. Until the change is approved — or in Wikispeak, flagged — it will sit invisibly on Wikipedia’s servers, and visitors will be directed to the earlier version. The change is part of a growing realization on the part of Wikipedia’s leaders that as the site grows more influential, they must transform its embrace-the-chaos culture into something more mature and dependable." (With great power comes great(er) responsibility?)

Facebook, Twitter Revolutionizing How Parents Stalk Their College-Aged Kids

Topical, isn’t it?

• The Message of Twitter: "Here It Is" and "Here I Am" [Confessions of an Aca/Fan: Archives] - Henry Jenkins has a thoughtful post on why Twitter matters. The most positive being that "None of us can spot everything in our field and collectively pooling our knowledge is of enormous value. For me, that's been my primary use of Twitter both as a consumer and as a contributor." The most negative being the misquoting that from the contextlessness of 140 characters (something especially problematic for academics).
• Identity of 'skank' blogger revealed [The Age] - "An anonymous blogger whose identity was unmasked by court order after she called a Vogue Australia covergirl a "psychotic, whoring, lying ... skank" plans to sue Google for $US15 million for breaching her privacy. The model, Liskula Cohen, confronted and forgave the blogger after a judge ordered Google to tell Cohen who had allegedly defamed her on a blog called "Skanks in NYC". ... it has now been revealed that the blogger is Rosemary Port, a 29-year-old New York fashion student. ... In an interview with the New York Daily News, Port said Cohen, 37, had defamed herself by launching such a public lawsuit. She claimed she had the right to an opinion and that she had been "put on a silver platter for the press to attack". "Before her suit, there were probably two hits on my website: one from me looking at it, and one from her looking at it," Port said. "That was before it became a spectacle. I feel my right to privacy has been violated."" (The privacy 'there and back again' ...)
• Fairfax records $380m loss [ABC News (Australian Broadcasting Corporation)] - "Fairfax Media has posted a net loss of $380 million for the 2009 financial year. The media company says its underlying earnings were $605m, down 27 per cent on the previous year. Fairfax has blamed the speed of the economic slowdown, cuts to advertising revenues, and the move towards online services for the result."
• Location, Location, Location [Twitter Blog] - Twitter are adding (optional) geo-location metadata: "We're gearing up to launch a new feature which makes Twitter truly location-aware. A new API will allow developers to add latitude and longitude to any tweet. Folks will need to activate this new feature by choice because it will be off by default and the exact location data won't be stored for an extended period of time. However, if people do opt-in to sharing location on a tweet-by-tweet basis, compelling context will be added to each burst of information." Jeff Jarvis has a good run down of why this will actually be very useful.
• Retractions up tenfold [Times Higher Education] - "The rate at which scientific journal articles are being retracted has increased roughly tenfold over the past two decades, an exclusive analysis for Times Higher Education reveals. Growth in research fraud as a result of greater pressure on researchers to publish, improved detection and demands on editors to take action have been raised as possible factors in the change. The study, by the academic-data provider Thomson Reuters, follows the retraction last month of a paper on the creation of sperm from human embryonic stem cells. The paper, written by researchers at Newcastle University, was withdrawn by the Stem Cells and Development journal following its discovery that the paper's introduction was largely plagiarised."
• Teenager is first to be jailed for Facebook bullying [Telegraph] - "Teenager Keeley Houghton, who used Facebook to make death threats against Emily Moore, has become the first person in Britain to be jailed for bullying via a social networking site. Houghton, 18, boasted on the site that she wanted to kill Miss Moore, also 18, who she had bullied since they were at school together. Houghton, who admitted harassment, was sentenced to three months in a young offenders’ institute and given a five-month restraining order. District Judge Bruce Morgan told her: “Since Emily Moore was 14 you have waged compelling threats and violent abuse towards her. “Bullies are by their nature cowards, in school and society. The evil, odious effects of being bullied stay with you for life. “On this day you did an act of gratuitous nastiness to satisfy your own twisted nature.” On July 12, the court heard, Houghton wrote on her Facebook site: “Keeley is going to murder the -----."

I was part of the final panel for the night, joining Ralph Nicholson (formerly with Reuters, now the publisher and editor of The Beach Times, a free newspaper in Costa Rica), Jo McManus (who has 30 years experience as a journalist and now lectures the next generation at ECU/WAAPA), and Australian political blogger William Bowe (the Poll Bludger) for a very spirited conversation chaired by Jonathan Este, the Media Alliance’s director of communication.  We were briefed that the discussion would be pretty informal, which held true, but it was very wide-ranging, discussing everything from possible business models for online news through to the role of social media and blogging both by, and in opposition to, traditional journalists.

From the outset, I should by saying I have no idea what the best business model for journalism is in the online age, but I am quite certain it is not putting all content back behind a paywall.  That way, I’d suggest, lies disaster, one the reasons for which I outline a little below. 

There isn’t time to touch on everything that was discussed, but I wanted to re-visit three points that were raised during our panel (or earlier, and to which our panel then responded):

[1] The relationship between bloggers and paid journalists.  For whatever reason, the ‘bloggers’ (or ‘amateur bloggers’ now, since so many journos write blogs) still attract the ire of professional journalists because the bloggers are seen as a vast, untrained, amateur army of low-quality content creators who aren’t bound by a code of ethics but do get read by people who should be reading proper journalism.  To be fair, many of the people who spoke didn’t share this view, but at least a few did, and there were plenty of barbed asides to be heard.  Let me reiterate what I said on the night: there are certainly some bloggers who write as well as journalists, are just as ethically-driven as good journalists and who can research and investigate as well as paid and trained journalists. However, the vast majority of bloggers do not consider themselves journalists, do not seek to compete with journalists and still value (and enjoy) quality journalism done by paid professionals.  Despite what Rupert Murdoch might now believe, bloggers are not the enemy and those who do engage in debate with, or commentary on, professional journalism are usually amongst the strongest supporters of good journalism as a profession.  Indeed, a  blog post written by blogger and journalist Steven Johnson back in 2006 called ‘Five Things All Sane People Agree On About Blogs And Mainstream Journalism (So Can We Stop Talking About Them Now?)’ did a far more elegant job of making this point. Perhaps a few more people should read it.

[2] Digital media tools are not names to be feared, but rather processes than can be readily understood.  There were a lot of comments from old hands in the industry about the difficulty keeping up with the latest new technology – the main mentions were MySpace to Facebook, and now to Twitter.  MySpace, Facebook and Twitter all share many commonalities: they’re all about making sharing ideas, conversations, links and media (broadly defined).  Rather than asking how Facebook is different from MySpace, or Twitter different from the first two, what might be more fruitful is to ask what the latest technology does that’s similar to something you are familiar with.  Rather than treating Twitter as something new, and thus something alien, if it’s examined as primarily replicating the conversational style of Facebook, but without anything else from that platform (including those annoying applications) then you start to come to terms with what it is.  Sure, it takes a little while to become familiar with a new tool, but starting to use these tools, rather than spending copious time fearing them and lamenting all these new-fangled technologies, is surely a better use of peoples’ time. Many journalists have embraced Twitter, for example, and it’s paying real dividends.  It is, of course, important to verify any ‘facts’ gathered via Twitter, but that’s true of each and every source. During our panel I suggested that people interested in journalism can become part of the media conversation long before they become active professionals or even before any formal training using social media tools – tomorrow’s journalists can sharpen the skills they’ll need via Facebook, Twitter or whatever comes next, and that should, in my opinion, be seen as an asset.

[3] The relationship between social media and news. Many more entrenched journalists seem to think that social media tools, like blogging or Twitter, might be valuable since they let journalists talk to their audience, but they still seem to see the gap between themselves and the audience as a chasm; their audience, by contrast, is increasingly thinking of themselves as participating in a conversation, and often a conversation amongst equals.  That doesn’t mean everyone thinks they’re a journalist, but the era when journalists were set apart by their training and ethics has by and large ended thanks to a lot of very bad journalism in the world and a lot of very smart people in that audience. Indeed, the word audience might just need to be rethought altogether. As Dan Gillmor, amongst others, have eloquently described the change: “Journalism is evolving from a lecture to a conversation, and the first rule of good conversation is to listen.” This, incidentally, is the main reason I think putting news behind a paywall will fail: stopping people from participating in the conversation about the news you report or create will reduce the impact and spread of that news.

A different way of thinking about this is that many people engage with news not by visiting a newspaper’s website, but by coming across a link via Google or, increasingly, a link that a friend or contact has posted using a social media tool.  These are conversational contexts, and any media links posted in these contexts are seen as things to be discussed. In the coming months, this will be even more pronounced thanks to Google’s newest invention, Google Wave.  As I understand it, Google Wave is about taking all of the disparate bits of conversation that can happen using online communication tools and making it possible to retain and continue the conversations, regardless of where it starts (be that email, a blog, or wherever else).  Thus, for Google Wave, conversation is content.  While we’ll need to see how Google Wave works once it’s officially launched, we know today that newspapers are already put in a lot of effort into trying to gain solid Google rankings. In the coming months, that may very well involve being more conscious of news as a conversation rather than a lecture.  I can understand how that might sound daunting to journalists and the industry, but figuring out how to be part of more conversations may very well be part of successful business models for the quality journalists of tomorrow.

Those points aside, I must admit I enjoyed that Future of Journalism event; the very fact that the night was organised shows that news journalists in Australia are trying to figure out new, sustainable ways of plying their trade in the digital age.  Moreover, while there were definitely a few dinosaurs in the room, some of the newer faces of journalism, including Tim Burrowes from mUmBrella (his response to the event here), and Stephen Brook from the Guardian, showed that many journalists are definitely already in tune with the tides of the digital world in which they operate.

[Photo: ‘Dead sea newspaper’; CC BY SA]

• iiNet uses Telecommunications Act to boost copyright case [Australian IT] - "iiNet has put two new lines of legal defence before the Federal Court in its bid to stop a group of entertainment companies suing it for copyright infringement. ... barrister Richard Cobden today ventured a new defence in which he revealed the ISPs intent to argue that bowing to AFACT's demands to disconnect the customers for "unproven allegations of copyright breaches" would itself be in breach of privacy provisions of the Telecommunications Act. Mr Cobden also told the court that the ISP intended to argue that any steps AFACT required it to take could not be considered reasonable unless its rivals in the telecommunications sector were also asked to pursue them. ... iiNet said: "There are very good public policy reasons why ISPs cannot use their customers' information in the manner AFACT has demanded. "The existing law currently provides a process for investigating copyright theft or any other illegal activity using the internet, requiring court orders, warrants and due process."
• Liskula Cohen Forces Google To Reveal Anonymous 'Skank' Blogger's Identity [SMH] - "A former Vogue Australia cover girl has won a landmark court battle to reveal the identity of an anonymous blogger who called her a "skank" and an "old hag". Model Liskula Cohen sued Google in January in the hope of forcing the company to reveal the person responsible for allegedly defamatory comments on a blog called Skanks in NYC, which was hosted by Google's Blogger service." (While I don't believe anyone is really anonymous online, I'm not sure that I'm comfortable with the precedent this sets with Google being forced to release user details.)
• Video gamers 'older than thought' [BBC NEWS | Technology] - "The average age of an adult video game player is 35 - higher than previously thought, a US study suggests."

What you might not have realised if you’ve only just heard of The Guild or Felicia Day, is that this little video represents something of a leap forward in terms of indie-based web productions finding a way to make a healthy amount of money while still giving away their content predominantly for free.  For those of you who’ve not come across The Guild before, it’s a comedy web series created and written by Felicia Day (of Dr Horrible and Buffy fame), looking at the ‘real’ lives of six  MMO (videogame) players.  The ‘game’ is never explicitly named, but the characters and situations are largely based on play in and around World of Warcraft.

Anyway, one of the most important things is that after the first season of The Guild, Day very cleverly managed to strike a deal with Microsoft which would allow them to co-produce The Guild and thus season two was initially, exclusively available via the Xbox Live, MSN and Zune websites.  Significantly, Day retained all intellectual property regarding The Guild, meaning that the show remains under her ownership and control (about which Day is rightly proud).  Indeed, just striking that deal is a significant business move for an indie web media creator.  Of course, Day ensured that episodes also appeared on YouTube and other venues after a period of time, ensuring fans could access The Guild in whichever manner they preferred. The Guild has built a very healthy following (as has Day herself, with over a million Twitter followers) and after initially being available for free, Day released DVDs of season one and two via Amazon, which have sold reasonably well.

However, the music video which I’m focusing on today is The Guild’s ‘(Do You Wanna Date My) Avatar’ which was written by Felicia Day, features the cast of The Guild, and was directed by Jed Whedon (one of Joss’ brothers, who also co-wrote Dr Horrible).  Initially revealed at Comic-Con, the music video playfully engages with pretty much every stereotype that there is about gamers, electronically dancing a fine line between knowing parody and unadulterated fandom.  Following the deal with Microsoft, ‘Avatar’ was available exclusively on the Xbox and Zune websites for a week, before hitting the rest of the web both for free on YouTube and as paid download via iTunes stores, Amazon and elsewhere.  And that’s where the story gets impressive, as  the music video has hit number one on the US iTunes store and on Amazon as an mp3 download. More to the point, Day has learnt from the successes and problems that Dr Horrible hit last year.

While Dr Horrible was a huge hit in the US iTunes store, there were problems even viewing Dr Horrible outside of the US for the first few days, and it took months before Australians had a legal option to purchase Dr Horrible online.  In contrast, Day seems acutely aware that The Guild’s fans are spread all across the globe and that all ‘national’ versions of the iTunes store (all of which have separate licensing agreements) should be ready to spread The Guild’s musical talents.  [Update: To distribute the mp3 versions, Day used the Tunecore service which lets artists release their mp3s across a range of international stores simultaneously for a small fee.] The image visible on the left shows today’s Top Music Videos in the Australian iTunes store, with (Do You Wanna Date My) Avatar [feat. Felicia Day] sitting proudly at the top of the charts; it also topped the UK iTunes store (and elsewhere across the globe, too, I’m sure).  While there was a delay of a day or so getting some versions of the music video or mp3 into particular national online stores, Day has no doubt affirmed the loyalty of fans across the globe by ensuring they have access to ‘Avatar’ for free, or to buy, on exactly the same terms as fans in the US. While we may never know exactly how much ‘Avatar’ earns (or even what the music video cost to make) even the $2.59 a pop for the music video in Australia, or $1.69 for the mp3 single, will surely combine with sales across the globe to make a very respectable amount.  Indeed, I’d guess it could make more than a full season of The Guild webisodes!

Most importantly, though, Felicia Day has shown the sort of foresight that comes from being a clever media creator in the digital era: rather than bowing to the tyranny of digital distance, and letting the globe be arbitrarily cut into different regions in which different media companies can license and re-sell content, Day clearly views her loyal fans as a truly global, participative audience who all deserve equal access to the highly enjoyable media she creates! Felicia Day is someone who understands that digital media can, and should, also mean global media.

Now, after all that, if you’ve not done so already, stop listening to me, and check out ‘(Do You Wanna Date My) Avatar’!

A recent example that really highlights the complexity of these issues is the policing of Apple's application store for the iPhone. Recently there was a a fairly heated discussion after Apple rejected the Ninjawords: iPhone Dictionary application ostensibly for offensive words (but words which are present in many other apps). It turns out Apple had more complex reasoning which was, among other things, wrapped up with new parental controls being introduced for apps. While this rationale is less bizzare, John Gruber still makes the very important point that the biggest issue is there needs to be "fairness, consistency, and common sense in the App Store review process" and that consistency is, thus far, sorely lacking.

Apple's app store has also been under fire for rejecting a Google app which would allow many users to access cheaper calls and services. Elisabeth Oppenheimer, writing at Zittrain's Future of the Internet blog, notes that Apple claimed that they rejected Google's app since it "duplicates iPhone functionality" but in real terms many people suspect it was rejected since it threatened the monopoly AT&T have enjoyed in being the exclusive iPhone service provider in the US. Oppenheimer is "hopeful that killing Google Voice will be the one step too far that inspires consumers and regulators to sit up and work to get sensible open-access rules" but I'm not necessarily that optimistic.

Meanwhile, Rupert Murdoch is demanding Amazon hand over the details of Kindle users who subscribe to media from Murdoch's vast empire. So far Amazon has not complied, but I wonder if they're willing to risk their relationship with Newscorp in the long run? Along similar lines, this week Facebook purchased Friendfeed which potentially adds even more information to Facebook's vast array of user information that they manage in, at times, curiously questionable ways.

While not quite an app, on another front the permanence of archives has come under threat from another third-party tool. While there have been concerns for a while about URL-shortening services, the upcoming closure of tr.im is the first one that I know of to go under. These services have become extremely popular, allowing people to create tiny web page addresses that can fit alongside a tweet and still fit Twitter's 140 character limit. However, what will happen to all of the tweets which contain tr.im address? They'll go dead, effectively making those tweets useless. While tr.im is not really to blame (really, what is the business model for a URL-shortener?), our reliance on these services leaves our tweets and related links fragile and vulnerable when a company or service collapses under the weight of their own popularity. This is less a privacy issue than an issue of utility: relying on third-party tools with no real backup function leaves the usefulness of our personal and collective archives in the hands of folks who, ultimately, may not have the resources to run these services forever!

Update: On the tr.im font there appears to be a happy ending, with the announcement that tr.im is becoming a community-developed open source project.

Update 2: Apple claim that they “did not reject an iPhone application submitted by Google and that it was still studying it, in part because of privacy concerns.”

• Gaiman and Doctorow Discuss Giving It Away [Tor.com / Science fiction and fantasy] - A few short questions with Doctorow and Gaimain about the usefulness (and profitability) of giving books away for free online. This quote from Neil Gaiman about giving away American Gods for a month is probably the most important: "It’s been really fun in my own slow way nudging HarperCollins out of the stone ages and into the dark ages. As far as I’m concerned the entire argument [of the validity of giving digital books away] was won at the point where I got them to put American Gods online…we gave it away for free for a month, and during the course of that month and for about four weeks after, the number of copies of all of my books…went up three hundred percent. As far as I’m concerned, that answered that question."
• Bringing the power of Creative Commons to Google Books [Inside Google Books] - Google Books now supports Creative Commons licenses: "Rightsholders who want to distribute their CC-licensed books more widely can choose to allow readers around the world to download, use, and share their work via Google Books. Creative Commons licenses make it easier for authors and publishers to tell readers whether and how they can use copyrighted books. You can grant your readers the right to share the work or to modify and remix it. You can decide whether commercial use is okay. There's even a license to dedicate your book to the public domain. If you're a rightsholder interested in distributing your CC-licensed book on Google Books, you have a few different options. If you're already part of our Partner Program, you can make your book available under CC by updating account settings. If not, you can sign up as a partner. You can select from one of seven Creative Commons licenses, and usage permissions will vary depending on the license."
• apophenia: Teens Don't Tweet... Or Do They? - danah boyd unpacks the claim that teens don't tweet and finds the data lacking and misinterpreted.
• Murdoch signals end of free news [BBC NEWS | Business] - "News Corp is set to start charging online customers for news content across all its websites. The media giant is looking for additional revenue streams after announcing big losses. Mr Murdoch said he was "satisfied" that the company could produce "significant revenues from the sale of digital delivery of newspaper content". "The digital revolution has opened many new and inexpensive methods of distribution," he added. "But it has not made content free. Accordingly, we intend to charge for all our news websites. I believe that if we are successful, we will be followed by other media. "Quality journalism is not cheap, and an industry that gives away its content is simply cannibalising its ability to produce good reporting," he said." (It's far too late to put the free genie back in the bottle ... this plan could easily materialise as the move which killed NewsCorp!)
• News Corp records £2bn loss [guardian.co.uk] - "Rupert Murdoch's global media empire, News Corporation, slumped to a [US] $3.4bn (£2bn) net loss for the 12 months to June as a combination of plunging advertising revenue, impairment charges and online losses contributed to the company's worst year in recent memory. The group suffered hefty accounting charges related to a drop in the value of its assets. After stripping out these one-off items, its full-year operating profit dropped by 32% to $3.6bn, with growth in revenue at the group's cable television networks failing to make up for a slump in income from films, newspapers, books, magazines and online offerings. ... n the final quarter of the year, News Corp made a $203m loss, compared to a $1.1bn profit for the same period in 2008, hit by a $680m impairment charge at Fox Interactive Media – the division that includes the social networking website MySpace, which recently shed 400 staff as it struggles to compete with larger rival Facebook."

• Women comprise 55% of Twitter users [SheSpotter] - "A new study released in Harvard Business publishing examines gender trends in Twitter.
  Highlights include: Females hold a slight majority on Twitter: men comprise 45% of Twitter users, while women represent 55%. " While there are slightly more women using Twitter, there are a lot less young people Tweeting according to Mashable.
• Music off the menu as licensing row heats up [SMH] - "The fee paid by restaurants and cafes for background music is due to skyrocket if a new licensing proposal goes ahead. For Stuart Knox, the owner of the 55-seat Fix St James restaurant in the city, it means his annual licence fee would rise from $69 to more than $5500. ‘‘For that sort of fee, I’d prefer to buy my customers an iPod each and they can listen in private at their table," he says. There is widespread concern in the restaurant industry that new tariffs suggested by the Phonographic Performance Company of Australia will make the cost of playing music prohibitive." (If costs get too out of hand, I wonder if someone will collate a whole range of Creative Commons Attribution - CC BY - music and point Australian restaurants to it - they wouldn't need to pay a cent!)
• Apple tries to silence owner of exploding iPod with gagging order [Times Online] - "Apple attempted to silence a father and daughter with a gagging order after the child’s iPod music player exploded and the family sought a refund from the company. The Times has learnt that the company would offer the family a full refund only if they were willing to sign a settlement form. The proposed agreement left them open to legal action if they ever disclosed the terms of the settlement."
• 2009 Social Network Analysis - Social Network Demographics - Social Network Geographic Data [Ignite Social Media] - Useful 2009 snapshot of the demographics and for: Badoo.com, Bebo.com, Digg.com, Facebook.com, Fark.com, Flickr.com, Flixster.com, Friendster.com, Gather.com, Habbo.com, Hi5.com, Iambored.com, Identi.ca, IndianPad.com, Last.fm, Linkedin.com, Livejournal.com, Meetup.com, Metafilter.com, Mixx.com, Multiply.com, Myspace.com, Netlog.com, Newsvine.com, Ning.com, Plaxo.com, Plurk.com, Pownce.com, Propeller.com, Reddit.com, Reunion.com, Shoutwire.com, Skyrock.com, Stumbleupon.com, Tribe.net, Tuenti.com, Twitter.com, Wayn.com, Xanga.com, Yelp.com, YouTube.com.

• Law 2.0 - Law 2.0: The Challenge of User-generated and Peer-produced Networks, Content & Culture [Peter Black's Freedom to Differ] - Peter Black's primer on the changing legal landscape in the 'Web 2.0' era. Pitched at legal educators, but a really useful overview for anyone interested. [Talk on Vimeo] [Powerpoint Slides]
• Microsoft and Yahoo Reach Search Agreement [NYTimes.com] - "Microsoft and Yahoo announced a partnership in Internet search and advertising on Wednesday morning intended to create a stronger rival to the industry powerhouse Google. Under the pact, Microsoft will provide the underlying search technology on Yahoo’s popular Web sites. The deal provides a lift for Microsoft’s recent overhaul of its search engine, renamed Bing, which has won praise and favorable reviews, after years of falling further and further behind Google. Running such a search system proves expensive, and Microsoft can now filter more searches through the Bing technology infrastructure. It expects to deliver better answers to search queries over time as well by learning from more peoples’ queries." Yacrosoft or Mihoo! ?
• Would the real social network please stand up? [apophenia] - Some useful thoughts about social networks and their differences from danah boyd and Bernie Hogan: "The truth of the matter is that there is no "real" social network. It all depends on what you're trying to measure, what you're trying to do with those measurements. We do ourselves an intellectual disservice when we assume that these different types of networks are interchangeable or that studying one automatically tells us about another. Most scholars get this, even when they're quoted out of context by journalists to suggest otherwise (see Cameron Marlow). But I get the sense that a lot of journalists, marketers, advertisers, politicians, and everyday folks don't. This is a problem."
• China now has 338m internet users [News.com.au] - "The number of internet users in China is now greater than the entire population of the United States, after rising to 338 million by the end of June, state media reported today. China's online population, the largest in the world, rose by 40 million in the first six months of 2009, the official Xinhua news agency reported, citing a report by the China Internet Network Information Centre. The number of broadband internet connections rose by 10 million to 93.5 million in the first half of the year, the report said."
• 6 Gorgeous Twitter Visualizations [Mashable] - Cool visualisation tools for Twitter - useful for explaining the potentially global conversations going on.
• Movie studios try to harness Twitter effect | Technology [Internet | Reuters] - "Box office watchers say Twitter, a micro-blogging service that allows anyone to post on-the-fly wisecracks for all the world to see, is the latest weapon in an arsenal of cell phones and computers that audiences use to critique films quickly, often when they are still sitting in theaters. Such word-of-mouth publicity from fan to fan can boost, or bomb, ticket sales. "Has everything speeded up? The answer is yes," said Adam Fogelson, Universal's president of marketing and distribution. "Depending on how big your opening day audience is, word-of-mouth starts playing a factor immediately," he said."

[Source for the top half of the image: AP’s Press Release “Associated Press to build news registry to protect content”; source for the full image: “What the AP really meant to convey”. Via Boing Boing]

At the same time, Chris Anderson on the promotion trail for his new book Free, has been enjoying himself by being as provocative as possible in interviews (conducted, oddly enough, by journalists).  For example:

In the past, the media was a full-time job. But maybe the media is going to be a part-time job. Maybe media won't be a job at all, but will instead be a hobby. There is no law that says that industries have to remain at any given size. Once there were blacksmiths and there were steelworkers, but things change. The question is not should journalists have jobs. The question is can people get the information they want, the way they want it? The marketplace will sort this out. If we continue to add value to the Internet we'll find a way to make money. But not everything we do has to make money.

While change is definitely in the air, suggesting that journalism is a redundant profession is going too far.  We need good journalism; we need people who are willing to take risks and invest huge amounts of time into investigative reporting; and they need to be paid.  I’m not suggesting the status quo even means anything any more, and the last few years have definitely forced the news industry to decide whether it’s just an entertainment business or something more, but amongst all of that I think we need to try and figure out sustainable models that support journalism (but not sensationalism).  I think unpaid citizen journalism and random acts of journalism by netizens will definitely play a significant role in the news media landscape that’s developing, but I don’t every think the culmination of citizen journalism will ever be enough by itself.  I can’t live without the ABC or SBS, and I’m delighted they’re mainly government funded, but I know that’s not the only answer.  And I also realise that answers aren’t readily available yet.  We should, however, be looking for them.  While the news industry is definitely having a rough time, and the future is uncertain, I also don’t think AP’s approach hard core ‘lock it all up’ approach, or Anderson’s dismissive suggestion the all journalists need to get real jobs and write news as a hobby, are really helping the debate.  Not one little bit.

• How-To: Read George Orwell's 1984 on your Kindle [Make Online] - "Citizen! If you bought a copy of George Orwell's "Nineteen Eighty-four," (1984) for your Kindle it was deleted. It appears that the publisher changed its mind about digital versions (update, they were never allowed to publish them in the first place) and Amazon reached in and removed it from your reader. Sorry for the inconvenience! So, what to do? Let's assume you're going to go on a nice trip, like Australia, and you really wanted to read 1984 - once you get there, you can easily reload your Kindle with a copy of 1984." (Yes, under Australian copyright law, 1984 is in the public domain!) [Via BBoing]
• Australia's Digital Economy: Future Directions [Federal Government] - "The Australian Government released the Australia's Digital Economy: Future Directions paper on 14 July 2009 which outlines: * why the digital economy is important for Australia * the current state of digital economy engagement in Australia and why current metrics point to a need for strategic action * the elements of a successful digital economy * the role for the Government in developing Australia's digital economy, and * case studies of Australians who have successfully engaged with the digital economy from a diversity of industries including content, e-health, maps, banking, education, smart technology and citizen journalism."
• SharePod - Nifty freeware application for backing up music FROM your iPod/iPhone to your PC. Especially useful if your computer dies and you want to restore your library from your iPod rather than ripping the music of 200+ CDs!
• Iran - The Rebellion Network [Foreign Correspondent - ABC] - Foreign Correspondent Story: 'The Rebellion Network' originally broadcast 07/07/2009, reporter: Eric Campbell. A solid overview of the role of social media in the post-election protests and other social movements in Iran (with particular mention of Twitter).

In turn, I suspect Twitter is rapidly becoming normalised as part of the everyday conversation for all sorts of folks, not just social media addicts.  Indeed, I was amused to read Melissa Gregg’s post about an episode of Desperate Housewives including a character who fails to get a job due to their lack of Twitter-knowledge!  Perhaps in a future episode said character might change their fortune by stumbling across this useful History(ish) of Twitter diagram.  In the mean time, I’ll see if I can work out a better balance between the lifestreaming deluge of Twitter and my neglected but still loved blog. 

• 'Bruno': Did Twitter Reviews Hurt Movie at Box Office? [TIME, 13 July 2009] - "In the old days — like, until yesterday — movie studios judged the success of their big pictures by how much they grossed on the opening weekend. But in the age of Twitter, electronic word-of-mouth is immediate, as early moviegoers tweet their opinions on a film to millions of "followers." Instant-messaging can make or break a film within 24 hours. Friday is the new weekend. ... Brüno's box-office decline from Friday to Saturday indicates that the film's brand of outrage was not the sort to please most moviegoers — and that their tut-tutting got around fast. Brüno could be the first movie defeated by the Twitter effect." (Can bad word of mouth, amplified and aggregated by Twitter, will a new movie in hours rather than the usual week for bad reviews?)
• I want my cyborg life [apophenia] - danah boyd's thoughts on backchannels, the potential omnipresence of searchable information and the presumption that technologies tend to fragment attention rather than foster it.
• PingWire - A public feed of the latest Twitpic pictures. Hypnotic windows on everyday life and popular culture, but as the warning says: "Evidently, there are people who post photos which may be inappropriate for viewers under 18 years of age. You've been warned."
• Flic.kr Greasemonkey Script - Useful little Greasemonkey Script to make use of Flickr's URL-shortening service (Flic.kr). Great for using Flickr with Twitter and the like.
• Find Creative Commons images with Image Search [Official Google Blog] - Google's Image Search adds support for Creative Commons licenses. Searching for CC material continues to get easier and easier! Just click on Advanced Search.

Just to reassure you all that I’ve not turned into a automated link-posting robot, I thought I’d make an actual post since I’m about to head to Brisbane for The Australian and New Zealand Communication Association 2009 conference, held at QUT this week.  It should be a great conference, with a number of my Internet Studies colleagues presenting, lots of great sounding papers and the Oxford Internet Summer Doctoral Programme folks also around QUT at present, making for a pretty vibrant atmosphere, I’m sure!

For those of you interested (or looking at the 5 parallel streams of papers, trying to decide which one looks interesting) here is the abstract for my talk, ‘What Dr Horrible Can Teach Media Creators About Participatory Culture’:

During the 2007/2008 US Writer’s Guild of America strike writer-director Joss Whedon came up with the notion of a one-off online “show” made outside of the studio system, on a miniscule budget, and entirely publicised using the web and social networks. Thus, Dr Horrible’s Sing-Along Blog, a three-act online musical comedy centred on a flawed supervillian, was conceived. In promoting Dr Horrible, Whedon and his team used both official websites and presences on Facebook, MySpace, Twitter, Digg as well as engaging with Whedon’s existing legion of fans via fansites such as Whedonesque.com. Moreover, far from using these websites purely as one-way advertising delivery platforms, the producers, writers and some Dr Horrible actors engaged fans in meaningful dialogue via these platforms.

Fan discussion and remixing of the show emerged rapidly; within weeks of its release there were hundreds of fan sing-along videos on YouTube, joined by everything from fan-created artwork and wallpaper to unofficial sheet music. Far from shunning these unofficial creations, the Dr Horrible producers actively congratulated and promoted the best fan creations. Despite Dr Horrible initially being available for free in its first week, subsequent sales via the iTunes store, and later on DVD, at times rivaled all but the most successful Hollywood blockbusters. Thus, in an era where media companies and startups are increasingly becoming concerned about brand loyalty, not just Nielsen ratings, Dr Horrible may serve as a model for producers and fans interacting in mutually beneficial ways as part of participatory culture. This paper will attempt to examine the way Whedon and his team utilised participatory culture in promoting Dr Horrible, asking which elements built on the foundation of Whedon’s past successes, but even more importantly what lessons Dr Horrible has for both existing and emerging media creators.

And here are the slides I’ll be using:

I’ll probably be Twittering from the conference (Wed – Fri) and I think the default Twitter hashtag will be #anzca2009.

• Tories 'distressed' Facebook blew MI6 cover [ABC News (Australian Broadcasting Corporation)] - "Opposition politicians in Britain have raised concerns about security after a newspaper revealed that personal information about the newly-appointed head of Foreign Intelligence Service MI6 had been posted on Facebook. Sir John Sawers' wife's Facebook page had no privacy protection, allowing anyone to see photos of him playing frisbee on a beach or posing dressed as Santa. Also exposed was information about the couple's children, their flat and high profile-friendships." (Could their be a more timely reminder about the importance of using privacy settings carefully, even with Facebook's immensely confusing privacy controls?)
• Twitter your Flickr [Flickr Blog] - You can now Twitter your Flickr pictures with one click. Really, is there anything you can't put in your Twitterstream these days?
• China cracks down on virtual cash [BBC NEWS | Technology] - "Cash earned in games in China can no longer be spent on real world goods. The Chinese Ministry of Commerce policy aims to limit the impact of game currencies on real-world markets. In the future, any cash earned by Chinese gamers can only be spent to acquire items or equipment in that particular game. The move is widely seen as a crackdown on so-called "gold farming" in which players amass virtual money and then sell it to other players for real cash."

• Just Add Performance [Kiri Miller / Flow 10.02] - "... if you want to get involved in value-oriented debates about it, here’s a thought experiment: rather than concluding that Guitar Hero players are wasting the time that they would otherwise be putting into long hours of practice on a real guitar, consider the possibility that they might otherwise spend that time just listening to recorded music (or, of course, playing Grand Theft Auto). Anyone who has played Guitar Hero or Rock Band for more than five minutes will tell you that it requires a deeper level of musical engagement than listening to an iPod—intellectually, emotionally, physically, and often socially. Moreover, everyone I’ve interviewed for my research reports that the games have substantially changed the way they listen to popular music when they’re not playing. [...] Guitar Hero and Rock Band let players put the performance back into recorded music, reanimating it with their physical engagement and performance adrenaline." (Great little article!)
• Keeping News of David Rohde’s Kidnapping Off Wikipedia [NYTimes.com] - "For seven months, The New York Times managed to keep out of the news the fact that one of its reporters, David Rohde, had been kidnapped by the Taliban. But that was pretty straightforward compared with keeping it off Wikipedia." The weird tale of trying to keep something (that was legitimate news) out of the Wikipedia.
• Picasa With Creative Commons Search [Goole Blogoscoped] - Search Google's PicasaWeb for CC-licensed images: "Google’s photo album service, Picasa Web Albums, now allows you to show options during your search. As Ionut noticed, as part of these options you can tick the “Creative Commons” link, which will only return shareable pics. The amount of images is not all too bad either, at least for some queries: a CC-only search for the keyword google shows 276,529 pics, according to Picasa. A search for obama returns 43,510 pics right now. For comparison, the same CC-only obama search yields 127,858 results on Flickr."

• Find Creative Commons Images in Google Image Search [Google OS] - "Google Image Search added the option to restrict the results to images that are licensed using Creative Commons, a list of flexible licenses that allow content creators to share their works with the world. The options aren't yet available in the interface, but you can use the search box below to find images that are licensed using some of the most popular Creative Commons licenses..." (I'm looking forward to this being implemented in the advanced search options, it'll make finding CC images even easier!)
• UK CVN Killer Flu - Killer Flu game; not bad at breaking past the pandemic hype and seeing how different types of flu can and can't spread and mutate: "Killer Flu!! Or, maybe, “non-killer flu” to describe the current outbreak of swine flu! Here is a game that allows you to learn more about how the influenza virus is transmitted and how it changes every year - which explains why you can get more than one dose of the flu over your lifetime and why vaccines need changing every year. We also hope it will be a bit of fun."
• Facebook racial taunts [WA Today] - "A rapidly expanding social networking site has been slammed for its racist taunts against immigrants to Australia. The Facebook Group, F*** Off, We’re Full, has nearly 65,000 members and believes any immigrants coming to Australia must adapt to what it calls the ‘Aussie lifestyle.’ “This idea of Australia being a multicultural community has served only to dilute our sovereignty and our national identity,” the site states. “As Australians, we have our own culture, our own society, our own language and our own lifestyle.” The website is full of debate on its discussion board. The latest topics put up for comment include: Will Indian race-rioters be hunted down? and All foreigners need to be euthanised." (Another disheartening reminder that racism is all too alive in this day and age.)
• Twitterers defy China's firewall [BBC NEWS | Asia-Pacific] - "On the eve of the 20th anniversary of the Tiananmen killings, social networking sites such as Twitter and the photo-sharing site Flickr were blocked in China in an attempt by the government to prevent online discussion on the subject. But Chinese twitterers proved that there are ways to get round the great firewall of China. ... Besides the Tiananmen anniversary itself, what seemed to be most important to Chinese twitterers was the blocking of sites. Advice on how to access Twitter - by using a proxy, VPN (virtual private network) or Hotspot shield - spread around quickly. While some were clearly annoyed at this interference, others did not lose their sense of humour. One user congratulated his fellow twitterers with "Happy Chinese Internet Maintenance Day!"."

• 10 Privacy Settings Every Facebook User Should Know [All Facebook] - Some useful advice and further evidence that Facebook's privacy settings are far too complicated!
• A Map Of Social (Network) Dominance [TechCrunch] - Facebook planet cometh ... "Even on the Web, world dominance must be achieved one country at a time. While Facebook has long been the largest social network in the world, and should soon pass MySpace in the U.S., it is not the largest social network in every country. The map above created by Vincenzo Cosenza resembles more a game of Risk, with Facebook sweeping across the globe from the West."
• Thomson Reuters Lawsuit Dismissed [The Quintessence of Ham] - "I’m delighted to announce that this morning the Fairfax Circuit Court dismissed the lawsuit filed against Zotero by Thomson Reuters. ... It’s worth noting that even while the lawsuit was underway over the last nine months, Zotero geniuses completed the implementation of such radical new functionality as cloud-based synchronization, shared group libraries, PDF metadata detection, automatic proxy support, live CVs, and much more. And our amazing community performed this heavy lifting all while supporting a user base that has grown into the millions. I can only imagine what the Zotero project will be able to achieve unimpeded!"

• Cambridge study: DRM turns users into pirates [ Boing Boing] - "A long and deep study of user behaviour in the UK by a Cambridge prof confirms that when an honest person tries to do something legal that is blocked by Digital Rights Management technology, it encourages the person to start downloading infringing copies for free from the net, since these copies are all DRM-free." [Via] [Full Study] [(Readable) Study Summary]
• Illegal downloads soar as hard times bite [SMH] - Asher Moses suggests: "Hundreds of thousands more Australians have turned to illegal download sites in the past year to save money on movies, music, software and TV shows during the economic downturn, new figures show. Total visits by Australians to BitTorrent websites including Mininova, The Pirate Bay, isoHunt, TorrentReactor and Torrentz grew from 785,000 in April last year to 1,049,000 in April this year, Nielsen says. This is a year-on-year increase of 33.6 per cent. The figures, which do not include peer-to-peer software such as Limewire, are in line with a Newspoll survey of 700 Australians in April, which found almost two-thirds of respondents said they were more tempted to buy or obtain pirated products in tough financial times." (I wonder if more immediate legal options to purchase tv would actually fare rather well in these tough times - more folks willing to pay a little to watch something at home rather than a cinema ticket?)

• Zoinks! 20 Hours of Video Uploaded Every Minute! [YouTube Blog] - "In mid-2007, six hours of video were uploaded to YouTube every minute. Then it grew to eight hours per minute, then 10, then 13. In January of this year, it became 15 hours of video uploaded every minute, the equivalent of Hollywood releasing over 86,000 new full-length movies into theaters each week. Now, 20 hours of video are uploaded to YouTube every minute ..."
• Watching YouTube [YouTube Bibliography] - Nifty bibliography of YouTube-related research, complied by Michael Strangelove, available in multiple versions under a Creative Commons license.
• JURN : directory of scholarly ejournals in the arts & humanities - "Links to selected arts & humanities ejournals. Journals listed are either free, or offer significant free content." (An excellent list, nicely categorised and the perfect rebuttal for students who claim they couldn't find any sources and they didn't have time to visit the library!)

Hopefully when the pile of marking that awaits me is less daunting, your semi-regular blogging service will resume!

• The Hunt For Gollum (HD version) - a Film & TV video [Dailymotion] - An extremely impressive 40-minute Lord of the Rings fan film focusing on parts of the appendices to Tolkein's novels. [Via Fan Cinema Today]
• REMIX now ccFree [Lessig Blog] - "The Bloomsbury Academic Press version of REMIX is now Creative Commons licensed. You can download the book on the Bloomsbury Academic page." The Bloomsbury Academic Press version of REMIX is now Creative Commons licensed. You can download the book on the Bloomsbury Academic page. [Direct PDF link - 5Mb]
• Oprah Already Bored With Twitter [Silicon Valley Insider] - "Oprah Winfrey is one of the most famous people on Twitter, with a huge following. But it seems she is already bored with the messaging/microblogging service. It's been almost four days since @Oprah last sent a tweet, asking Hugh Jackman if he wanted to catch dinner. In total, she's sent 20 tweets in 11 days. Almost half are from April 17, Oprah's first day on Twitter, when Ashton Kutcher and Twitter CEO Evan Williams appeared on her show."

If you prefer your commentary a little more academic, Henry Jenkins has useful points (including why her Boyle’s success is not an example of viral video) in his post ‘How Susan Spread and What It Means’.

• A little cynicism about the Susan Boyle phenomenon [Just TV] - Some useful points to think about in terms of the dramatic rise (or spread) of Susan Boyle, the Britain's Got Talent competitor who has taken the internet by storm. Mittell asks why so few people are allowing for the possibility that Boyle's appearance was more manufactured than it appeared - this is reality tv, after all!
• calling a customer a brat: twitter and the distinctions between public and private [jill/txt] - A cautionary tale: in Norway a teenager wrote on Twitter, complaining he couldn't legally purchase a song in Norway which was available in the US. A Warner Brothers' representative in Norway saw the tweet, and twittered back a response which basically called the teenager a brat and suggested (sarcastically) that he should just pirate it. The exchange was widely linked to, Warner Brothers had to issue a public apology. Jill notes this is a clear case of folks on Twitter not clearly understanding that it's public space: "... if the record company exec had been talking to a journalist rather than firing off 140 characters from his sofa he would almost certainly not have called a would-be customer a brat. He would have moderated his tone and choice of words according to his awareness that he would be quoted."
• Oprah effect: 43% jump in Twitter traffic - Technology Live [USATODAY.com] - "Oprah Winfrey’s effect on book sales when she supports a new title is legendary. She may have even contributed to the election of the nation’s first black president with her endorsement of Barack Obama. So what happened in Twitterland after Winfrey started Tweeting, and used her TV show as a platform to announce her online Twitter presence? According to market tracker Hitwise, traffic to Twitter went up 43% in a before and after survey of the Oprah Effect. Additionally, on April 17th, the day of Winfrey’s first Tweets, 37% of visits to Twitter.com were new visitors, Hitwise says. By comparison, Hitwise says Facebook’s ratio of new visitors in March were 8%."

• Courts throw Facebook at digital navel gazers [WA Today] - "Const Robert Hogan claimed he was just playing around outside a nightclub when an off-duty military commando bit his face so hard that he drew blood and a five-centimetre gash. A judge ultimately punished his assailant with a suspended jail sentence but not before Constable Hogan's private life was tendered to court as evidence, courtesy of his Facebook site. ... These digital collections are so convincing to a jury, fed a constant diet of television forensics, that a Sydney University law professor, Mark Findlay, believes it is leading to cases being increasingly won on circumstantial evidence. "You are going to see a trend in trials away from oral evidence to documentary trials," Professor Findlay said. Such a trend was concerning because documentary evidence was easier to fabricate than that provided by a witness, he said. Juries were also less likely to doubt the quality of the information. For example, they do not doubt that a text belongs to the owner of the mobile phone."
• Telstra cracks down on Twitter, Facebook mischief [ABC News (Australian Broadcasting Corporation)] - "Telstra is the first major Australian company to tell its employees how to behave on social media like Twitter, Facebook and Myspace .... there's a decidedly old-fashioned flavour to its "3 Rs" document. It's not reading, writing and arithmetic in this case though - Telstra employees are implored to observe responsibility, respect and representation. The guidelines tell employees who are using social media for personal use - a far more common and risky situation for the company - to include a disclaimer if they talk about Telstra. They say if someone plans to comment regularly about the company then they should post a permanent disclaimer but if they post infrequently they should use one on a case-by-case basis. A disclaimer would be similar to those attached to company emails, with words to the effect of "the views in this post are my own and do not necessarily reflect those of Telstra". The guidelines are backed up with the threat of disciplinary action."
• With Oprah Onboard, Twitter Grows [NYTimes.com] - "One small message from Oprah, one giant leap for Twitter. On Friday morning, Twitter received the blessing of Oprah Winfrey, one of Middle America’s most influential tastemakers, when Ms. Winfrey tapped out her inaugural message using the microblogging service as the cameras of her talk show cameras rolled. “HI TWITTERS,” Ms. Winfrey wrote, using all capital letters in the Internet equivalent of shouting. “THANK YOU FOR A WARM WELCOME. FEELING REALLY 21st CENTURY.”" (Good to see Shaq calling her out for using caps! And how can Twitter remain kewl now? )
• House, FB: A Consideration of Convergence Marketing [Jacqueline Vickery / Flow 9.11] - Fascinating look at how the death of a character on House in the US was followed by a seemingly real commemoration page on Facebook. After a thoughtful article, Vickery notes: "Once users were on Facebook however, Fox was provided with an instant demographic snapshot of House viewers – their gender, age, location, sexuality, and probably even their political and religious affiliations (since all of this information is privileged as “basic demographics” at the top of a Facebook profile). It is important to note that this snapshot is of course limiting and limited (by those with computers, internet access, and maybe a higher level of fan motivation), but nonetheless extremely valuable to Fox."