POPOEYE Expert

6 Reasons Why Facebook Ads Advertising Is Essential for Your Business

2020-09-18T21:55:00.005-07:00

6 Reasons Why Facebook Ads Advertising Is Essential for Your Business

Please Subscribe my blog and enjoy the reading..

In 2020, being present on the various Social Media Marketing is essential for all companies wishing to stand out from the competition and evolve in its market. Not surprisingly, among the most used social networks, we find Facebook and Instagram. They are, in fact, the best advertising platforms on the web to obtain a rapid and measurable return on investment in your webmarketing actions.

The Facebook advertising is to distribute your ads to of clibées hearings and based on subjects of interest to your target. You can also configure this distribution according to different socio-demographic criteria, in a very precise way. Here is why this digital acquisition lever is essential to your activity.

Improving your audience rate and your visibility

Despite the arrival of several social networks likely to compete with the platform, Facebook remains among the most used. Indeed, the rate of use is now equivalent to the level of conventional media (television, radio, etc.). For France, for example, more than 35 million users per month connect to Facebook.

The best part is that it is a social network suitable for all types of people and for all age groups. With this in mind, it is important to note that 45% of users are between 25 and 45 years old. No less than 30% are over 45 years old.

Thus, using this platform is an excellent way to improve your audience rate. With advertising on Facebook, you have the possibility of reaching around 1000 subscribers with a modest budget (from 5 euros). In addition, they are not just any subscribers, but those with whom you are more likely to converse: they correspond to the profile you are targeting.

Precise targeting of your prospects

With Facebook Ads, you have a great deal of opportunity to target users. Indeed, you can choose them according to their centers of interest, their age, their sex, their geographical area, etc.). It is also possible to import your customer and prospect files in order to easily configure your targeting.

In addition, there are also specific configurations to allow you to reach a specific segment. This is called efficient targeting. Thanks to this, you can trust their buying behavior to reach your target. The options are numerous, and it is even possible to combine them.

Overcome the decline in organic reach

Unfortunately, having a Facebook page is not enough, despite the millions of users on the network. In fact, organic reach, including the number of views of your non-paid posts on the platform, is steadily declining. In fact, your publications reach on average less than 0.5% of your subscribers!

The reason is simple: it is in fact a modification of the algorithm made by Facebook to highlight sponsored (and therefore paid) content. This impression rate of organic publications is bound to decline over the years. All the more reason to use Facebook advertising to achieve your business goals.

Adaptable to all types of lenses

Whatever the objective of your advertising campaign, the settings options of Facebook Ads allow you to reach them quickly. With this in mind, you have the possibility of:

· Increase the number of audiences: you can target multiple profiles and reach a maximum audience.

· Optimize your brand's reputation: the more visibility you gain and the more people your posts reach, the more popular your brand will be.

· Improve the engagement rate and have more subscribers: the number of subscribers and the number of reactions on your publications allow you to gain visibility.

· Generate more traffic: Facebook Ads also allows you to generate leads through a landing page, or via a form integrated in your ad.

· Sell: you can also decide to improve your conversions with your Facebook Ads campaigns.

· Arouse the interest of your targets and drive them to the store: if the activity is not an e-commerce, you can promote your point of sale through Facebook Ads.

Convert quickly and efficiently

No matter what the goal of your Facebook ad campaign is, the end goal is always to sell. Even if you don't focus on this in preparing your project, increasing sales is still possible, if not obvious.

Indeed, targeting allows you to broadcast to people interested in your products and / or services. But you can still reframe your targeting and spot people who have already shown some interest in your offering. Finally, from these latest results, it is still possible to target the people who can access your products / services thanks to their demographic data.

Control of the budget and total freedom in campaign management

Unlike other advertising campaigns that can have unforeseen circumstances, you have complete control over your budgets and projects with Facebook Ads. You have the possibility of increasing or reducing your budget at any time. Likewise, you can edit your post whenever necessary. Above all, the performance of your campaign can be evaluated in real time.

Conclusion

Thus, we can conclude that the advantages offered by Facebook Ads are undeniable. For a launch or to support an ongoing campaign, this marketing solution is highly recommended. You can always entrust this action to a professional to ensure good profitability.

At MrMarketingExpert we understand that the advantages offered by Facebook Ads are too numerous to ignore, which is why we have made Facebook Ads our expertise. We are convinced that Facebook is an essential customer acquisition channel for small and medium-sized enterprises. Do you want to know more about the possibilities that Facebook could offer to your business?

9 advantages to developing your marketing strategy on social networks

2020-09-16T22:16:00.003-07:00

9 advantages to developing your marketing strategy on social networks

You know, social networks are a great springboard for your business. Whether you have a real business to reference, or your online presence that you would like to strengthen, social networks can bring you results extremely quickly. It is not insignificant that it is still more frequent to see entrepreneurs carrying out their entire marketing strategy solely around social networks.

The advantages are indeed numerous and the results are indisputable. So let's take a look at the 9 advantages of using social networks for your business.

1 / YOU GET STRONG SOCIAL PROOF

Social proof is certainly the first advantage to emphasize when talking about a marketing strategy based on social networks. Having people following you, subscribers or followers depending on the name given to them on a given social network platform, the important thing is the number.

What I mean by that is the higher that number, the stronger your social proof. This means that "real" people are following you closely and want to be kept up to date with your news.

What does this bring you concretely? Credit. This credibility that you gain by showing your subscriber count actually serves to prove that other people already trust you. When you want to sell a service or a good, that is already in itself, a commercial argument. “See, other people trust me, why don't you? »Is the message that your number of followers sends to new people who discover you.

2 / YOU GET PROFITABLE VISIBILITY

In a global marketing strategy, it is probably social media that will be the most profitable. What does that mean? This means that in terms of results and depending on the budget you have invested beforehand, there is a good chance that your ROI will be stronger thanks to social networks.

However, the reason social media is called a profitable strategy means that you don't have to pay to advertise. No, social media is profitable precisely to the extent that we can avoid paying to advertise. In other words, if you use social media in a meaningful way, you will gain an audience for free. Thus, by indirectly selling your products, it will allow you to generate profits with a formidable margin. Profitable, I told you ...

3 / YOU HAVE A MORE AUTHENTIC PRESENCE WITH YOUR CUSTOMERS

When you have a strong presence on social networks, you are immediately closer to your audience, closer than on any other platform. Why? For the simple reason that social networks are built around people and humans. (Yes, so far, I'm not teaching you anything ^^). In other words, the format of the content that you publish on the networks is more amateur and, in fact, more authentic. If you post, for example, stories on Facebook or Instagram, you will be able to communicate more spontaneously with your audience.

It is this same authenticity that will allow you to nurture trust with your audience. We tend to buy from a person or company that we feel close to. A company that speaks to us and touches us more than another. This is precisely what social networks can do, indeed.

4 / YOU KNOW THE REAL NEEDS OF YOUR AUDIENCE

We see many entrepreneurs losing market share simply because they do not offer the services / products that their audience demands. However, if you want to have a high conversion rate, you just need to offer exactly what your audience is ready to buy. It is true that before the appearance of social networks, we only had email to communicate openly with our audience. It was only with email that we could survey and question our audience.

Now, with social networks, you have a whole range of tools to communicate with your audience. You can find out what she expects from you in the fastest and easiest way possible. Why not enjoy it?

5 / YOU HAVE HEALTHIER COMMUNICATION

Of course, you can probe the needs of your audience. You can also, and this is the great thing, simply communicate with your audience. When someone goes to like or comment on your post, now is the time for you to react quickly to them. You can then exchange naturally on social networks. Something that would be impossible otherwise. Likewise - and we tend to forget it on purpose - we can discuss and understand the people who love us the least. The famous "haters" sometimes have things to say. Sometimes it can be very rewarding to listen to a negative message about your business or yourself. It gives you an opportunity to improve yourself and be always more efficient.

6 / YOU BENEFIT FROM CLEARER MARKET KNOWLEDGE

Of course, you can, as we have seen above, directly survey your audience, of course. What to do, if you are just starting out? How do you go about surveying your audience so precisely, you don't have one yet? You can in this case, analyze the competition, quite simply. It's also a great way to understand the market and the competition.

It is indeed, on social networks, that you will have clear indicators on the functioning of your market. You will be able to see very quickly what works and what does not. You will even have the opportunity to analyze the methods used by the major players in your market. What better way to better prepare yourself for your next business transaction?

7 / YOU GAIN REGULAR TRAFFIC ON YOUR OTHER LINKS

One of the other benefits of using social media is that it also increases your site traffic, for example. By sharing your content on social media, you increase your chances that your site will be known to your audience.

It is quite possible - or even recommended - to use the traffic you get on social networks to redirect it to where you want it: a sales page, an email capture page or whatever. It is then targeted traffic that you earn “for free” in exchange for informal and spontaneous publication… A formidable lever for rapid and effective conversions.

8 / MORE BRAND AUTHORITY

Brand loyalty and customer satisfaction play a major role in strengthening your Business, but it's all about communication. When customers see your business posting on social media, including answering questions and posting original content, it helps them create a positive image in their minds. Regular interaction with your customers shows that you and your business care. Once you have gotten a few happy customers who talk about their positive shopping experience, you can let the advertising be done for you by real customers who have appreciated your product or service.

9 / YOU IMPROVE YOUR SEO

The presence on social networks becomes an essential factor in SEO. Today, it is undeniable, to obtain a good referencing of your site, the requirements are always more difficult insofar as the competition is always stronger. Likewise, Google's SEO algorithms are constantly evolving. For example, it is no longer enough to optimize your site and regularly update your blog for you to have good search engine ranking. Now you need to include social networks. Indeed, companies that share their content on social networks send a brand signal to the search engine which will then decree that you have a certain authority, which is an important factor (among others) in SEO.

CONCLUSION

It cannot be denied that there are many benefits to marketing with social media for startups, established brands, large groups or individual entrepreneurs. By following a good social media marketing strategy, you will reap the 9 benefits mentioned above relatively quickly. Finally, don't forget that all these 9 advantages have in common: increasing your sales.

It is therefore very likely a priority for you and your company to work on your social media strategy today.

Our Complete Guide to Social Media Marketing

2020-09-14T23:35:00.000-07:00

Our Complete Guide to Social Media Marketing

Marketing must constantly adapt to new technologies. And while social media is already well established in the landscape, a lot of businesses have yet to make a habit of using it or have yet to address it. Here's our guide to getting them started.

What is social media marketing?

This is a type of marketing that comes on social media platforms. As you would expect, this notion includes a wide variety of activities that only have social media in common. So if you want to promote a blog or organize a recruiting campaign, and if it is done in connection with Facebook or Twitter, it is social media marketing.

In fact, most of the strategies adopted on social media are not exclusive or revolutionary - it is simply a matter of adapting old recipes to new types of media.

Should You Be Marketing On Social Media?

Doing social media marketing has become a must for all kinds of businesses and organizations. Social media gives you access to a huge audience through free or paid advertising, audience that you can shape and grow yourself.

Of course, in reality, all of this is not really “free”. Indeed, someone is supposed to spend some time posting on social platforms, but it is possible to work wonders even with a very limited amount of time.

Social media marketing doesn't work for everyone, and it would be a mistake to see it as an easy, inexpensive way to make money. The most successful strategies take into account the company's planning and are integrated into its overall strategy. For a different company, a different approach. But we will come back to that.

The bottom line is that there are huge possibilities in social media marketing for most businesses, even if it's not just about posting a few messages for sales to increase.

What Benefits Can I Get from Social Media Marketing?

Like we said, there are many strategies out there, and the results depend on which ones you adopt. Here is an overview of the main benefits of social media marketing:
It provides the business with fast customer service to users around the world.
It creates new opportunities to sell and promote your products. It promotes your brand and builds loyalty among your customers. It allows you to promote your own content so as to reach new users without breaking the bank. It communicates your corporate culture and facilitates the recruitment process.

Even though these strategies help your business become more profitable, sales are not going to increase overnight. Rather, see social media as a solid foundation that your business can rely on at all times.

Gary Vaynerchuck, social media expert, sums up why this type of marketing is so important: “Think of the most famous social media, the Internet. I find it hard to imagine someone not betting on the Internet”

Where to start?

The first thing to do is to define your approach by making a list of objectives to be achieved. As we said before, your approach to social media will depend entirely on your company.

For example, a business that has a product to sell and a charity will develop different approaches. Generally speaking, here are the ideas that a business and nonprofit organization might have.

Perform an audit of your social media presence

First, take stock of your current location. If you don't have any social channels, that's okay - the audit is over and you can get down to business.
Otherwise, whatever your position in the company, you will want to know:
On which channels you are active.

What if some channels work much better, or worse than others?
What types of posts have and haven't worked in the past?
If the following audience is relevant to your business?
What if some canals need cleaning? This can be the case to get rid of irrelevant or outdated content (this is a recurring problem with YouTube).

What you shouldn't post

There are plenty of examples of businesses, big or small, tweeting an inappropriate message and biting their fingers. Whether it's a bad joke or a poorly worded opinion, social media can be a double-edged sword if you're not careful.
There are no exact rules on what type of posts to avoid. Again, it's up to you and your business. Humorous web pages can be as quirky as they want, they always land on their feet even when they push the envelope too far. This is not necessarily the case with your business.

Think about the style of your brand. There's nothing stopping you from posting jokes and memes, as long as it's relevant to you and your audience. Social media are sometimes the scene of little provocations, but often the game is not worth the candle.

Sit down and meditate on the following. Make sure that the person writing your posts is fully aware of the reputation the company has built and is keen to maintain. Make a list of topics to ban. And do not write in stone the operation of your customer service, in order to maintain good flexibility of reaction.

Also, don't just spam your followers by sending them links to buy your products. We don't go to Twitter to window shop, even if that doesn't mean we don't have some fun once in a while.
There is nothing wrong with posting a few sales posts here and there, but especially your post. Sharpen the public's curiosity about your product rather than putting it in front of them all the time and hoping that they get their credit card.

Understanding the platforms

We're not going to go through all platforms, it's up to you to figure out what works and how. The formulas are multiple, as are the audiences. A good word can hit the mark on Twitter, but for LinkedIn, concrete messages based on specific advice are better.

Learn about the algorithms of the different platforms and spend some time on each one to get a feel for how they work.
Customize your posts the right way to get better engagement, higher traffic, and sustained interest.

Set up an adapted customer service

Customer service deserves a chapter dedicated to it. Too often, companies undermine their reputation by not taking or making fun of social media complaints seriously.
Social media gives us quick and easy access to businesses. No need to make a phone call, and no need to go to the Post Office. Just go to their Facebook page to complain - and everyone has access to the result. Nothing to do with what was done before.

The relationship with your audience is essential. Of course, the complaint may be unfair and unfounded, but you still need to engage with users in a professional manner.

Putting them back in their place would do no good, and instead would tend to draw attention to your business for the wrong reasons. Our guide to customer service on social media will give you more guidance on this.

Building a community organically

This is one of the hardest things to achieve if you are not a big recognized brand. There is no simple method, but rather an array of various means.

You will have to arm yourself with patience.

Take your time and do it properly: you'll end up having an audience that truly engages with you.

Here are some steps to follow as a first step:

- Create content that people are likely to share and that will be seen by users beyond your network.
- Be a useful referrer for people who use your products and services.
Let users know, through other means of communication, that you are present on social channels.
- Talk about other people's content, not just your own, and build relationships with them.
- Always stay interesting or useful.

While it is for Justin Bieber fans, the following interview is full of great tips applicable to growing a social community.

Shareable content on social media

Creating “shareable social media content” is a recommendation that often lacks precision.

What is shareable content? What makes it shareable? Where is it found?

The best advice I've read on this can be found in two books worth their weight in gold: “Contagious,” by Jonah Berger, and “Made to Stick,” by Chip and Dan Heath. You can find them at very affordable prices.

For some of the topics and tips from Contagious find here a diagram and a quick talk from Jonah Berger. Ultimately, if a blender maker can go viral, other companies have no excuse.

Paid social advertising

It's the main course, with companies spending billions of dollars around the world reaching their audiences through Twitter, Facebook and others. Moreover, concerning Facebook, it should be noted that some organizations which took advantage of their advertising platform to influence the political opinions of users are currently under the spotlight.

But don't let that put you off. The pressure is growing for social platforms to be more open and transparent in how they work, and as long as you follow the rules and do things right, you'll be okay.

Paid social media ads aren't much different from regular ads. It is always a question of targeting a specific segment of the population via a message intended for them. The only difference is that you can use the data collected from social media to build 100% personalized target audiences.

What Is Your Marketing and Business Plan?

2020-09-14T02:20:00.001-07:00

What Is Your Marketing and Business Plan? Stop for a second and think - what is the purpose of your business? We cannot tell you the answer, but we can tell you that the mission and purpose determine the linear direction for the Business - where it was, where it is and where it will be. In order to create a successful direction, you need to formulate the right marketing plan. There is one unwritten rule in the business world: it does not matter if one company serves your company or the whole world, because it still needs a marketing plan. Marketing is what regulates sales, and without sales a Business cannot make a profit. While the marketing plan is so important, some leaders do not pay proper attention to it, which ultimately ends tragically. However, a true leader knows that the only thing he should not regret spending time on is creating a marketing plan, because that is what leads you to your goal. What will a marketing plan bring me? The main purpose of a marketing plan is to decide how you will sell your product or service. As you know, it is impossible to create a product that is suitable for all people. This is why marketing helps you focus on the people who really need your services. In order to understand what a Marketing plan will bring you, first of all, you should not be afraid to ask questions. These questions are as follows: 1. What do I help my customers with? 2. What makes it different from other companies? The importance of a marketing plan A marketing plan simplifies sales. You need to find the ideal customer - the one you need and you will choose between the many competitors in the market. You need to study it and tailor your Marketing plan to your ideal customer requirements to know what they are looking for in your product. When a customer knows his requirements, he goes and buys a product that will help him solve problems. But if a person does not realize that he has a problem, it is more difficult to sell your services to him, in these conditions you will have less chance to interest the customer because he thinks he does not need it. Imagine that you want to sell the services of a therapist. A person whose back does not hurt will never be interested in your service because he does not need it. And those who have back pain should think about how effective it will be for them. Maybe need massage or physiotherapy? Or surgery? Why should you still choose your service? He needs answers to the questions, and you need to be able to use your marketing plan to prove to your customers that you are exactly what you need - you are their best choice.