Porter Novelli in the news

Gastric-Band Maker Reaches Out With YouTube Channel

porternovelliinthenews — 2009-07-06T00:11:40Z

As both online and medical technology have improved, device DTC advertising has grown, said Peter Pitts, partner and director of global health-care at PR firm Porter Novelli, and a former associate commissioner for external relations at the Food and Drug Administration.

PR firm’s Austin office growing with social media expertise

porternovelliinthenews — 2009-07-03T17:15:07Z

Public relations firm Porter Novelli’s road to blogging and Twittering was paved less by design and more by demand.

Personal digital brands drive companies to diversify talent

porternovelliinthenews — 2009-07-02T18:21:13Z

PR ponders its position among marketing disciplines

porternovelliinthenews — 2009-07-02T18:16:21Z

PR agencies have been forced to question their role in the marketing mix, after advertising firms scooped a slew of awards with PR-led campaigns at the 2009 Cannes Lions Advertising Festival.

Billy Mays, The Infomercial King - The Economist

porternovelliinthenews — 2009-06-30T16:56:52Z

Marian Salzman, a trend-spotting guru at Porter Novelli, a public-relations firm, says that “infomercials have become pop culture and a shopping substitute, edutainment even,” and that Mr Mays “will be remembered as the Dean of Salesmanship.”

When Billy Mays Shouted It, People Believed - CNN.com

porternovelliinthenews — 2009-06-29T20:11:43Z

Mays' success in the $300 billion infomercial industry was his ability to come off sincere, a magical feat for what is, essentially, huckstering, said Marian Salzman, partner at advertising PR giant Porter Novelli.

No social media please, we're pharma - PRWeek US

porternovelliinthenews — 2009-06-29T13:59:08Z

Ambiguity is a virus. When it comes to social media, the more the FDA says about what is and what is not “in compliance” vis-à-vis social media, the less we seem to understand – and more conservative we become. This is not the right answer.

Is It Time To Re-Think Your Cyber Connections? - CNBC.com

porternovelliinthenews — 2009-06-25T17:31:23Z

Just a day after the so-called Craiglist Killer was arraigned in Boston on new murder and robbery charges, yet another catalog of sick charges is being thrown at an outwardly benign-appearing person (Philip Markoff was a pre-med student; this time the accused is an Oscar-winning song composer). Joseph Brooks, the “You Light Up My Life” writer, has allegedly used disturbingly creative Craigslist ads to lure victims and then sexually assault them. Markoff and Brooks both maintain their innocence, but investigators have heaps of evidence and statements to the contrary. Yesterday Brooks was indicted and taken into custody on 82 counts of sex related charges including rape, where the victims were 11 young women who came to his home on the premise that the once-famed songwriter would turn them into stars.

A Sustained Focus on Sustainability- International Public Relations Association

porternovelliinthenews — 2009-06-25T14:41:31Z

Tougher economic times could push corporate responsibility further down the business agenda. However, Neil Bayley believes that sustainability will continue to be of major importance.

PRWeek podcast with Rizo, Morrison and Measures - PRWeek

porternovelliinthenews — 2009-06-25T14:40:39Z

Ketchum‘s Fernando Rizo, Porter Novelli‘s Mat Morrison and Speed Communications‘ Chris Measures discuss the Digital Britain report.

Porter Novelli Adds 2 Senior Players - ADWeek.com

porternovelliinthenews — 2009-06-23T21:27:16Z

Global public relations agency Porter Novelli has hired veteran communications strategist Catherine "Kiki" McLean (shown) as partner, global head of public affairs and managing director of the shop's Washington, D.C., office.

FDA Letter Puts Health of Zicam Brand in Doubt - Advertising Age

porternovelliinthenews — 2009-06-22T13:22:46Z

Peter Pitts, partner and director of global health care at public-relations firm Porter Novelli, said a product such as Zicam should not have been on the market without first going through a rigorous drug evaluation. "All the people who use [Zicam] and buy it view it as a drug," he said. "But it's regulated as a food, and in 2009 that's an antiquated way of looking at the proposition."

Porter Novelli Announces Strategic Partnership With Crimson Hexagon to Expand Social Media Analysis Capabilities - PRNewswire

porternovelliinthenews — 2009-06-18T17:48:53Z

Porter Novelli, a global communications agency, today announced a strategic partnership with Crimson Hexagon, a Cambridge, Mass.-based social monitoring platform provider that helps brands understand what online conversations really mean to them.

Drug Firms Jockey for Space Online - Washington Post

porternovelliinthenews — 2009-06-16T12:55:22Z

Other industries, including entertainment, technology and beverages, have used social media as a marketing tool for years. But "drug companies, wary of the Food and Drug Administration, which has yet to set rules for marketing drugs via the Internet, and concerned that some consumers might post negative comments or videos, have been timid," says Peter Pitts, a former FDA associate commissioner who now heads the health-care practice in the New York office of public relations firm Porter Novelli.

People and Accounts of Note - The New York Times

porternovelliinthenews — 2009-06-15T17:59:09Z

Stephanie Agresta joined Porter Novelli, New York, part of the Omnicom Group, in a new post, executive vice president and global director for digital strategy and social media. She had been running her own consulting company and before that worked for companies like Barnes & Noble, iVillage and Register.com.