Porter Novelli Whitepapers

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Porter Novelli — Thu, 09 Apr 2009 13:23:38 +0000

Prime Angst

Porter Novelli — Mon, 10 Nov 2008 11:16:35 +0000

There’s no question that money continues to be a major worry for many consumers. We know the world is in the midst of an international economic crisis, but there are still plenty of things we do not yet know. Has globalization and high-speed interactive technology made economics more robust? Or have they made the economies more vulnerable? With all the anxiety it’s provoking, the prime crisis is an opportunity to sharpen the skills needed for dialogues that build reputations and relationships. “Prime Angst,” explores the ricochet effects that the subprime mortgage meltdown is having on the global economy.

U.S. Holiday Shopping Trends 2008

Porter Novelli — Fri, 05 Dec 2008 14:14:58 +0000

As the stock market endures unpredictable spasms and the reality of terror lurks yet again, President-elect Obama is appointing his cabinet, and the country is readying itself for change. Meanwhile, the most lucrative consumer-spending season is upon us—a time when businesses typically look to holiday-gift purchases to make their year. Especially those retailers who placed their product orders before all signs began to point to recession. While so many in the world are focused on reading the tea leaves, it's consumer behavior today—what and how people are spending, or not, in reaction to the economic crisis—that could be the great relief or the last straw for American businesses, local and nationwide.

The Service Gap

Porter Novelli — Wed, 28 Jan 2009 16:15:51 +0000

Issuing a call to service was a central theme surrounding President Obama's historic inauguration, and the record number of Americans who participated in the Martin Luther King, Jr. Day of Service the day before illustrates the number of Americans standing ready to answer that call. But, Porter Novelli Styles data reveal a "Service Gap" that must be closed in order to sustain and grow the number of Americans who will continue to answer the call.

Cradle & Grave

Porter Novelli — Tue, 25 Nov 2008 15:11:53 +0000

Global shifts in birth, health and death trends have profound implications for businesses and consumers. President-elect Barack Obama's victory will potentially lead to extended government oversight across all sectors and health care reform. "Cradle & Grave," examines these seismic changes, considers the strategic implications for organizations and individuals and reveals issues that will influence the future administration as well as a growing number of Americans that are contemplating their future.

Beyond Prime Angst

Porter Novelli — Tue, 25 Nov 2008 15:20:23 +0000

Six months ago, we published "Prime Angst", which delved into the impending economic crisis and examined what the fallout of a major meltdown would entail. As summer led to fall, the tremors of the U.S. subprime crisis gave way to a full-blown earthquake, shaking the global financial system to its core, and now the aftershocks are spreading fast.

In our Intelligent Dialogue update, "Beyond Prime Angst," we identify evolving challenges, ask more questions and look to the future.

Greenfluencers

Porter Novelli — Fri, 10 Oct 2008 15:29:42 +0000

Pinpointing key populations that wield disproportionate influence is at the heart of what we do. As the eco-movement becomes the mainstream in a market like the US, understanding how we make “green choices” in everything from products to policies is essential.

Millennials

Porter Novelli — Fri, 10 Oct 2008 15:34:25 +0000

Millennials are the children of Baby Boomers. They grew up, surrounded by technology and entertainment, as prosperity was spreading and globalization was kicking in.