Effective Website Marketing https://www.gnuworld.co.za/ Guaranteed Search Engine Ranking improvement Fri, 29 Aug 2025 12:22:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.gnuworld.co.za/wp-content/uploads/2020/09/cropped-gnu-world-favicon-1-32x32.png Gnu World https://www.gnuworld.co.za/ 32 32 AI and its Impact on Digital Marketing https://www.gnuworld.co.za/blog/ai-and-its-impact-on-digital-marketing/ Wed, 06 Aug 2025 08:06:09 +0000 https://www.gnuworld.co.za/?p=30447 An established digital agency offers insights into how AI is currently affecting digital marketing – and especially SEO – in South Africa.

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]]> Some of the Best South African Digital Marketing Campaigns https://www.gnuworld.co.za/blog/some-of-the-best-south-african-digital-marketing-campaign/ Thu, 16 Mar 2023 13:40:36 +0000 https://www.gnuworld.co.za/?p=29337 Nothing gets South African’s talking like a clever advertising or marketing campaign. We look at some the most interesting, funny and controversial from the last few years.

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]]> Gnu World Visits Animal Shelters in Need on Mandela Day https://www.gnuworld.co.za/blog/gnu-world-visits-animal-shelters-in-need-on-mandela-day/ Tue, 19 Jul 2022 09:59:02 +0000 https://www.gnuworld.co.za/?p=23733 The post Gnu World Visits Animal Shelters in Need on Mandela Day appeared first on Gnu World.

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]]> Core Web Vitals: A Significant Change to Google’s Ranking Algorithm https://www.gnuworld.co.za/blog/core-web-vitals-a-significant-change-to-googles-ranking-algorithm/ Tue, 17 Nov 2020 14:01:57 +0000 https://www.gnuworld.co.za/?p=6189 A significant change to Google’s ranking algorithm is planned for May 2021 – and now is the time to prepare.

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]]> Google’s Free Product Listings: Now Available in South Africa https://www.gnuworld.co.za/blog/googles-free-product-listings-now-available-in-south-africa/ Thu, 13 Aug 2020 10:42:20 +0000 https://www.gnuworld.co.za/?p=6159 In April 2020, Google began the rollout of free product listings in its search results. These listings mimic the results of paid Google Shopping results. Each listing includes an image of a product, product pricing and a link to the vendor in a search result. Originally available to US-based advertisers only, free product listings are now available to South African […]

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In April 2020, Google began the rollout of free product listings in its search results.

These listings mimic the results of paid Google Shopping results. Each listing includes an image of a product, product pricing and a link to the vendor in a search result.

Originally available to US-based advertisers only, free product listings are now available to South African marketers too.

Who qualifies for free product listings?

Free product listings on Google are available to ecommerce websites that meet one of two criteria:

  • a product feed that has been loaded to the Google Merchant Centre, or
  • structured data markup of products in an ecommerce store.

Google is using the programme to incentivise users to use the Google Merchant Center, and to engage with its paid shopping ad options in future.

Companies that upload their products to the Google Merchant Center are rewarded with listings on the Google Shopping tab. They also quality for free product listings in Google Search and Google Images search results.

Ecommerce sites that have structured product data markup qualify for product listings in search results. However, they won’t be given free product listings on the Google Shopping tab.

Product listings on Google Local

Google has also recently enabled a feature on Google My Business that allows ecommerce websites to upload their full product catalogues to their local business profiles.

Users who interact with a business via local search results can then view product images and pricing on the business’s location listing, and click through to a relevant product on the website.

This can help convert local search traffic into direct ecommerce sales.

Product listings for Gnu clients

If Gnu World Media markets your ecommerce website, your product feeds have already been uploaded to Google Merchant Center to make full use of the new product listings.

If you operate an ecommerce store and brick and mortar store locations, your product catalogue will also have been uploaded to relevant Google My Business profiles.

Growing importance of ecommerce

The introduction of free product listings by Google once again indicates how important ecommerce has become in the digital marketplace.

If your business sells products at fixed prices and you want to grow your online sales and audience, now is a good time to consider migrating your website to an ecommerce platform.

Contact us to find out how you can benefit from switching your business to ecommerce, and how we may be able to assist.

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]]> The Pandemic and Massive Growth in e-Commerce https://www.gnuworld.co.za/blog/the-pandemic-and-massive-growth-in-e-commerce/ Mon, 06 Jul 2020 14:53:20 +0000 https://www.gnuworld.co.za/?p=6152 Now more than ever, it’s time to prioritise digitising your business.

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]]> Gnu World Partners with YOUPSA to Promote Literacy and Creativity in South Africa https://www.gnuworld.co.za/blog/gnu-world-partners-with-youpsa-to-promote-literacy-and-creativity-in-south-africa/ Wed, 15 Apr 2020 09:02:24 +0000 https://www.gnuworld.co.za/?p=6107 YOUPSA’s after-school programmes promote literacy and creativity among young South Africans.

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]]> Google’s New Mobile-First Indexing: What It Means for Business Websites https://www.gnuworld.co.za/blog/googles-new-mobile-first-indexing-what-it-means-for-business-websites/ Mon, 16 Sep 2019 09:34:20 +0000 https://www.gnuworld.co.za/?p=6068 What Google’s new mobile-first indexing means for businesses and their websites.

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]]> Charity Quiz Night: Raising Funds for Thárros Child & Youth Care Centre https://www.gnuworld.co.za/blog/charity-quiz-night-raising-funds-for-tharros-child-youth-care-centre/ Fri, 02 Aug 2019 09:16:29 +0000 https://www.gnuworld.co.za/?p=6037 Gnu World joined others in helping raise funds at the first JBay Adventures charity quiz night.

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]]> Gnu World Media Backs TokaiMTB with Bike Donation https://www.gnuworld.co.za/blog/gnu-world-media-backs-tokaimtb-with-bike-donation/ Mon, 28 Jan 2019 07:34:12 +0000 https://www.gnuworld.co.za/?p=5979 Gnu World Media recently donated an electric mountain bike to TokaiMTB, for security and maintenance patrols on the Tokai bike trails.

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