Tom Martin:

Do Consumers Really Scan QR Codes?

2012-05-15T06:00:00-05:00

Tom interviews Julia Fitzgerald, Chief Digital Engagement Officer at Sears Holdings Corporation. She shares what worked and didn't work with the 2011 Sears QR Code Christmas Toy Sale campaign.

The Next Phase of Social Media Marketing

2012-05-02T12:16:38-05:00

Digital continues to prove a disruptive force in marketing and continues to force marketers to look around the corner to stay ahead of their competition. But here is the one thing you have to master if you really want to see what's next in social media.

Physician Heal Thyself

2012-04-27T09:47:54-05:00

The moral of the proverb is counsel to attend to one's own defects rather than criticizing defects in others... but today I use it in a slightly different manner. Recently I began a journey to clarify my own direction (professionally). As a classic generalist, I have become somewhat of a jack of all trades (marketing channels) but a master of none. In today's digitally centric, in-bound marketing world, that is problematic. So I have been on a journey to discover the proper parking spot (thanks to Greg Hartle for that metaphor) to park myself and my social media marketing company, Converse Digital, for the forseeable future. And I really should (given my extensive background in brand building) be able to...

How to Create a Split-Screen iPhone Video Interview

2012-03-20T06:57:00-05:00

By using a simple device, anyone can create a split screen video using an iPhone. Customer testimonials, thought leader interviews or anything really -- with both the front and back images being recorded simultaneously. Read this post to learn how.

How To Build A Social Media Marketing Strategy

2012-03-13T06:41:00-05:00

Have you ever wished someone would just give you directions for how to go from wanting to leverage social media for your brand to actually leveraging social media for your brand? This post does with a simple, four-part social planning process.

The Future of Social Media is Place & Product Not Platform

2012-03-08T13:48:36-06:00

If you think the future or even the now of social media marketing strategy is about maximizing Facebook's new Timeline or Twitter or any other platform, think again. It's much more mobile than that.

Follow Me To Virtually Visit Mardi Gras in New Orleans

2012-02-15T13:32:13-06:00

Virtually visit this year's Mardi Gras in New Orleans via my Twitter feed. Just follow @TomMartin to virtually experience the greatest free show on earth - Mardi Gras New Orleans style.

The Right Way To Launch a Brand on Twitter

2012-02-08T19:50:00-06:00

A Case Study: How to effectively reach bloggers on Twitter. Especially useful to hospitality and hotel marketers engaged in social media marketing in the tourism industry.

How Do I Create Compelling Content Marketing for My Industry Niche Audience

2012-01-31T09:47:00-06:00

What if you're marketing to a niche audience or your product isn't sexy? Is social media really an option for you? Can you reach your audience via Twitter, LinkedIn, Google Plus and Facebook? Would anyone read a blog you created? And if so, what the hell would you write?

The Biggest Social Media Content Mistake Businesses Make

2012-01-25T08:55:00-06:00

Wanna know the biggest mistake social media content marketing companies make with their social media and content marketing efforts? "It isn't creative if it isn't found." Confused? Let me explain...