Tom Martin:

The Biggest Social Media Content Mistake Businesses Make

2012-01-25T08:55:00-06:00

Wanna know the biggest mistake social media content marketing companies make with their social media and content marketing efforts? "It isn't creative if it isn't found." Confused? Let me explain...

How Long Before A Social Media Campaign Shows Results

2012-01-17T06:00:00-06:00

When companies first contact me about launching a social media campaign, they usually have three big questions. First, how much will it cost. Second, how long will it take. And third, how to approach the building of a blueprint for launching the effort. This post answers those questions.

The State of Travel Marketing Report

2011-12-01T05:45:00-06:00

This week the IBM Institute for Business Value published it's Travel 2020: the distribution dilema report, which suggests that travel marketers of all stripes must change their "go to market" strategies if they wish to compete in the future. A complete summary is contained in this post.

The Introvert's Guide to Success

2011-11-29T12:23:51-06:00

With "An Introvert's Guide to Success..." Lisa does a fabulous job of giving introverts a big "it's ok" hug and then leveraging that warm feeling to teach them applicable strategies and tactics for being successful in their careers, lives and pursuit of their dreams.

4 Reasons Online Retails Shouldn't Wait for CyberMonday

2011-11-22T09:23:47-06:00

According to Deloitte’s 2011 Annual Holiday Survey of 5,000 U.S. consumers, of the 42% of consumers who own a smartphone, 27% will use their device while shopping for the holidays, so why are online retailers waiting until CyberMonday to offer discounts?

28 Tips To Create Awesome Blog Content with an iPhone

2011-11-17T05:55:00-06:00

Your iPhone is so much more than a phone... it's like Hollywood in your pocket -- a complete multi-media studio right there in the palm of your hand. The fine folks over at Blog World invited me to share what I've learned about using your iPhone to create awesome blog content. Here it is.

Marketing Experts Can't Save You

2011-11-15T06:28:00-06:00

In the talk above I discuss a framework for creating more insightful marketing... for embracing the idea of exploration as a way to create more innovative, more compelling and ultimately more effective destination tourism marketing.

Destination Tourism Marketing INSIGHT

2011-11-10T12:06:02-06:00

INSIGHT is a special designed package of information, insight, innovation and consulting services designed exclusively for destination tourism marketing directors.

Will Brand Journalism Replace Public Relations?

2011-11-09T06:37:00-06:00

There is a perfect storm brewing in the publishing world. A storm fueled by technology and "me too" media that is fundamentally altering how and where consumers interact with information and news.

iPhone Photography App Review: Big Lens

2011-11-01T12:04:52-05:00

Review of Big Lens: one of the coolest iPhone photo retouching applications I've seen to-date. It just might be an Instagram killer.