Tom Martin:

How To Network Like a Pro on LinkedIn

2013-05-06T07:00:00-05:00

Lately I've been getting a lot more requests from to conduct LinkedIn Networking Workshops for B2B sales teams. It seems companies and organizations are finally waking up to the fact that LinkedIn is so much more than an online resume collection. At the same time I'm seeing an uptick in really bad LinkedIn networking attempts. So today I wanted to take a few minutes to share three simple tips that I usually reserve for our LinkedIn Workshops. If you'd like to hear more tips, you can always request a LinkedIn Workshop for your company. In the meantime, enjoy these simple starters. How Not To Network On LinkedIn For the love of God please stop sending the standard, LinkedIn connection requests....

The Invisible Sale

2013-04-23T09:01:05-05:00

The Invisible Sale shows you how to leverage digital tools to attract more qualified leads, shorten your sales cycle, and increase your conversion rates.

Facebook As Point-of-Sale Marketing Tool

2013-01-23T11:16:14-06:00

Companies continue to create ways to monetize Facebook fans. Today I found Soldsie and thought it worthy of sharing with you. Check it out.

21 Reasons You Should Join Me In Los Angeles

2013-01-10T15:58:13-06:00

Have you seen the line-up for the BlogH.O.T Conference in Los Angeles this Spring? If not, here are 21 reasons you should register. And here are a few of my favorite highlights: CC Chapman -- Author of Content Rules, Amazing Things Will Happen and one of the most creative content marketing guys you'll ever get the chance to hear. Chuck Hemann -- this guy has forgotten more about analytics than most of us will ever know. I mean, he's scary smart and if you're looking to figure out online analytics and how to leverage them on your website, blog or beyond, you want to talk with and hear from Chuck. Drew McLellan -- crazy smart agency guy from the mid-west...

Pinterest & Podcasts - Research

2012-12-20T07:43:11-06:00

Have you switched your RSS or eMail sign-up to my new blog yet? If not, you missed my latest posts: How To Use Pinterest For Ethnographic Research (one of the most popular posts at the new blog) Should My Company Be on Instagram or Pinterest - based on user demos, you might be surprised The Art of B to B Sales Seduction -- if you're in the B2B Marketing or Sales world, you'll dig this one How To Use Social Media For Consumer Research - great stuff on using Google Hangouts Will 2013 Be The Year of The Podcast? - You be the judge, we give you the stats here As you can see, I'm trying to pump out a...

Moving This Blog >>>> Announcement <<<<<

2012-11-13T08:27:41-06:00

Yep, we're moving on up... to the WordPress side... to a single blog over in the Converse Digital sky. After almost three years of trying to maintain Positive Disruption and my Converse Digital (corporate) blog, I've decided to consolidate the activity over there. I'll still be blogging here occassionally, but it will be more about stuff I just find cool, maybe some tech toys, and the occassional rant... but if you're reading here to learn more about any of this stuff: Digital Marketing Research B2B and B2C Sales Prospecting with Digital Tools Content Creation especially ways to make it more painless Email marketing How to integrate traditional and digital marketing or general Digital Marketing Strategy advice You'll likely want to...

Please Quit Writing & Sharing Crap

2012-10-24T14:30:36-05:00

You're just ruining the very channel you profess to love. And you're really not active. Running through a crowd of people yelling "hey look at this" without stopping long enough to respond to anyone, isn't active... it's just annoying.

Social Media: Reporting Live From Hurricane Isaac

2012-09-05T11:19:40-05:00

Is social media changing the way in which news organizations cover major disasters, hurricanes and live events? What is the future of journalism in a digital centric, mobile friendly world? Read on...

Why You Shouldn't Auto Schedule Social Media

2012-08-29T17:46:51-05:00

New Orlean's adopted son, Drew Brees just became the latest victim of auto scheduled Facebook posts -- here is the story.

Using LinkedIn For Painless B2B Prospecting

2012-08-21T05:30:00-05:00

5 Features That Would Make LinkedIn a World-Class Prospecting Platform and how you would use them to create more business leads tomorrow.