Postcard Magnet Mailers

Client Testimonial about Postcardmagnet.com

2008-05-21T16:19:00.002-06:00

We had a recent client who was so excited about the quality of the magnet mailers and our custom service he couldn't help but write up a testimonial. Here is his letter:

Accent Floor Care
6572 Glenwood Ave.. #422
Raleigh NC 27612
919-369-5560

May 8, 2008

To whom it may concern:

I have had a running battle with my local telephone company about porting my business telephone number away from AT&T. I decided to quit trying to work with them and just inform my customer base that I was changing my phone number.

I have used refrigerator magnets for years to keep my name in front of my customers with great effectiveness. So, I wanted to send my customers a new magnet with my new phone number on it. Question was how to do it in a cost effective manner.

So I decided to go on line and look for a company that could provide a postcard mailing to my customer base. I wanted a postcard with a refrigerator magnet attached which could be easily removed by my customer and the cost had to be reasonable.

I found numerous other companies offering the product I was looking for. I had no previous experience with any of them and didn’t have time to wait for samples before making a decision on which company to go with. I selected a company and contacted them about supplying their product. When I didn’t get a response for 2 days, I looked for another company and decided to go with postcardmagnet.com. The other company finally responded after I had sent my order to postcardmagnet.com.

The process was very easy. I supplied the language and photos I wanted on the card and they set it up and sent me a proof. Once I approved the proof, the postcards were in the mail within two weeks!!!! I thought the price was great as it came in under $1 for the postcard including magnet bulk mailed to my customer list.

They sent me the overage vis UPS and when I opened the package, I could not believe the quality of the piece. It was outstanding.

If you have a need for their products, I highly recommend you contact postcardmagnet.com. They provide a great product at a great price and their customer service is superb.

Sincerely,

Doug Blackley
Owner

What are people saying about postcard magnet mailers?

2008-05-21T16:07:00.005-06:00

I was scouring the web (you know, looking beyond the first page in google search results) to find out what people have been saying about the power of magnet mailers. Here are few comments I found a small business marketing forum

Here is the first post, starting the discussion:

I have worked with Realtors on marketing projects and magnets are very popular. Although they are more expensive than postcards or flyers, they seem to get noticed more often and 'stick around' for a longer period of time. (Sorry for the pun.)

It works for real estate agents but what about other business owners? Has anyone had any luck using magnets in personal marketing?

Here are the replies:

"I haven't tried using them to promote my business but I just went and looked at the side of our refrigerator and there were magnets for:

- a dentist
- a veterinarian
- a maid service
- a pizza place

They are great for holding up pictures so I get a reminder of the businesses as I look at pictures while standing in the kitchen.

And, I know I've used them as a quick and easy source for the phone numbers of those businesses."

Another comment said:

"I received magnets after my initial customer experience and it is a reference for future services. I wouldn't have been prompted to use for initial services based on this, but [the magnet] does reinforce my use as a continual customer and I do reference them periodically when needed."

Another commentator added:

"I've received a lot of different magnets from Realtors over the years. In addition to that industry, I've received magnet from Pizza shops, Car Dealerships, Chircopractors, Dentists and from my local City (recycling schedule).

It stands to reason that if magnets work for Realtors that they should work for any business striving to achieve "top of mind" awareness."

Alternative Advertising

2008-05-21T15:57:00.004-06:00

Thank you for the guys over at Review-feed.com for posting this commentary on our product.

Alternative Advertising
Death and taxes are listed as the two certainties of life. I submit that we should add a new one, people will advertise to you and you will mostly ignore them.

Online vs Offline Advertising
Traditional advertising usually goes into billboards and mailers which are (in reality) not all too effective. Sure, for those people who haven’t heard of the “interwebs” it might still carry some weight but for the most part just sending people junk mail isn’t terribly useful.

Magnet Mailers
That’s where magnet mailers come in. The guys over at postcardmagnet.com are putting a new spin on traditional advertising. Instead of just sending a simple postcard ad they send a magnet. Plenty of people need magnets so even if your service isn’t interesting at the time people are more likely to hang onto your magnet.

In my mind it advertising is usually a one-way street, advertisers take a consumer’s time and space. Consumers on the other hand get an opportunity to spend more money than they would have originally. Gee, thanks advertisers.

But Magnet mailers can be different, they essentially pay for a consumer’s time and the real estate on a refrigerator by providing a magnet!

Think about it this way, if you’re a plumber and you send out a mailer you are likely to get calls from people who need a plumber right then. But if they keep a magnet on their fridge with your contact you’ll get calls from people who need a plumber at the moment and in the future. It’s like having a billboard in someone’s house.

Samples of Postcard Magnet Mailers

2008-05-09T15:04:00.005-06:00

The video below was compiled from artwork of previous orders.

Postcardmagnet.com offers four standard products.

The postcard standard postcard size is 8.5" x 5.25".

There are two standard magnet sizes, a 3.5" x 2" business card magnet and a larger 3.5" x 4" jumbo magnet.

There are two methods of attaching the magnet to the postcard. The first method is laminating the magnet to the postcard underneath a coat of poly laminate. The product has a very classy and professional appearance. Scissors or a sharp object are needed to break the seal and remove the magnet.

The second method is by spot gluing the magnet to the postcard. The glue is referred to as 'fugitive clue" or "booger clue". A total of 6 glue dots are used on each magnet. This method is more popular because the magnet is easier to remove. (It's also less expensive.) However, the magnet is guaranteed not to come off in the mail.

See for yourself! Request samples today and they will be delivered in just 2-3 days. No cost, no obligation.

Making Mailing Ads More Valuable

2008-04-23T15:47:00.002-06:00

What Happens to the Ads You Send?

Even if there aren't many bills and letters stuffed in my mailbox, I can usually count on a barrage of "junk mail" arriving almost every day. Sometimes I'm bored enough to glance through the daily stack of papers, but I usually don't have much time or interest to sort through them. That's why all the grocery ads, coupons, flyers and advertisements often end up lining the litter box, the fire place or the garbage can.

This is probably not what you envisioned when you paid to have your advertisements printed and mailed. So, if you are a small business owner trying to reach potential customers through direct mail marketing and you don't want your advertisement joining the others in the trash, let me give you a tip.

How can you stop wasting your money?

Send your target clients something that they can actually use. If you paid attention in the first paragraph, you might have noticed that some papers, the ones that were put to alternate uses like kindling and pet care, didn't end up in the garbage can. Even though you are probably still aiming for better reception than this, the kindling and the litter box liners illustrate an important point. People will hang onto something if it is useful.

Advantages of using Postcard Magnets

This is why I would recommend advertising via postcard magnets. Because the magnet is heavier and harder than the other paper ads in the stack, it will immediately stand out and capture customer attention.

Additionally, a magnet can meet your marketing needs by providing customers with your name, contact information and business hours while simultaneously being useful to your customers for tacking school projects, family pictures and grocery lists on the fridge. By sending something useful, you have overcome challenge number one: staying out of the trash can.

The magnet quality of the ad also helps you overcome challenge number two: getting good exposure. No one is going to look under the cat poop or sort through a pile of ashes to find old advertisements. But when your add is posted on the fridge, everyone in the house probably sees it at least three times a day and it will be the easiest place to reference when they need your services. After all, glancing at a magnet is faster and easier than pulling out a phone book or looking up a business on the internet.

Mailing is a good way to market to people because they aren't as hostile about getting mail as they are about getting telemarketing calls, but you do have to have a strategy for making your ads valuable and seen. This is exactly what postcard magnets help you accomplish.

Make Great Postcard Magnets for Your Company

If you want to get started on your own postcard magnet ads, check out the services at PostcardMagnet.com. They can help you with everything from compiling mailing lists to using attractive graphic designs.

The author of this article, Art Gib, is a freelance writer.

Postcard Magnet Mailers

2008-03-03T15:51:00.005-07:00

Postcard mailers work great because they are affordable and can be sent directly to potential clients, right to their mailbox and hopefully right into their hands.

The main challenge with direct mail is staying out of the trash can. A large percentage of direct mail goes right from the mailbox into the garbage.

Magnets are a great way to ensure that you get mileage from your marketing dollars. People use magnets. They will take it from the mailbox and put it on their fridge. The kitchen is one of the highest traffic areas in the home. Having your magnet on your client's fridge will keep your marketing message and contact information in constant view.

Repeat exposure to your business and service results in an increased chance of clients calling to make a purchase or requesting your service. You can't achieve that kind of beneficial, long term exposure with a postcard that just ends up in the garbage.

Are postcard magnet mailers really more effective?

The Direct Marketing Association reports that a postcard with a magnet attached is read at least 51.9% more often than a traditional postcard.

The Power of Magnetic Advertising

2008-03-03T15:26:00.002-07:00

Paper advertisements are undoubtedly going to get thrown away. However, a magnet finds its use on household refrigerators and in company board rooms for months if not years. Your message will carry a lot longer on a magnet.

Magnetic Messages: The Use of Magnets in Advertising

The ubiquitous magnet, it's a simple science of a group of elements creating a field to allow itself to stick to ferrous-based material -- like your fridge door. It's used in so many products, from magnet tags on the back of a children's ABC letter set, to the powerful magnet block in your subwoofer, they are useful in many aspects of daily life.

The one sector that has really capitalized on their use is in advertisement. You are probably aware of them in your mail from time to time. They make their way via post card magnet or mailer. And if you are like many consumers, you'll find that even if you don't care about the message you'll find a handy use for them pinning up your kid's finger painting or grocery list.

One industry that seems to have good success with this technique of using advertising magnets is the pizza business. Pizza is a prime example of how well the magnets work because they are providing a use and a constant phone reminder for take out with one of America's favorite foods.

Types of Magnet Advertisement

Magnet advertising is usually done through direct mail, a type of direct marketing. It's sort of the dispersal shotgun type of advertisement that seeks new customers or leads randomly through the mail. One common type of mailer with magnets is the post card magnet mailer.

The post card will come usually with a magnet mailer spot-glued or under a seal stuck to the outside face of the post card. The use of this magnet in advertising has increased considerably, and for some companies has shown response rate increase as much as 50 percent.

The advertising magnet is also used for targeted mail as well. Targeted mail involves a more refined approach. With modern computer software analytics, marketers are able to find more of their niche consumer. So mail can be addressed to specific recipients rather than just thrown into the post system and delivered to geographic regions. For instance, someone who likes golf may receive offers specific to golf products or local golf courses. This is also known as database marketing.

Another type of advertising with magnets is within the political sphere. Those politicians who are running for office are often sending out a political magnet with their mailers or door hangers. Not only are the boosters supporting their candidate with this medium, but political messages are more ubiquitous than the bumper sticker because they can be reapplied to other various locations.

About PostCardMagnet.com

Art Gib is a writer for PostCardMagnet.com (http://www.postcardmagnet.com) who custom manufactures magnet mailers for businesses. They are owned by American Printing & Promotions who offer a larger swath of advertising and business solutions.

Increase Traffic at Trade-shows with magnet mailers

2008-02-21T13:24:00.007-07:00

With the increase of postal rates over the past several years and dwindling advertising and promotional budgets, many companies are tempted to reduce or eliminate investments into pre-show mailings with promotional products in tradeshow settings. Is this a wise choice? The results of a 2004 study by Georgia Southern University indicates the answer is NO.

The Experiment:

This study was an experiment conducted using the pre-registration list of attendees for a trade show with 379 booths in the pharmaceutical and medical products supply business in Baltimore, Maryland. Exhibitors at the show were all ingredient suppliers of functional, healthy and botanical ingredients. A sample of 797 pre-registered attendees was drawn from a total registration of approximately 2000. The sampling was divided into three groups. Each group was given a different treatment as described below:

• Group A received a postcard inviting the recipient to stop by the respective exhibitor’s booth at a trade show.

• Group Breceived an inexpensive promotional magnet custom imprinted with the respective exhibitor’s company logo and an invitation to visit their booth at the same trade show.

• Group C received a postcard offering a t-shirt for redeeming the postcard at the exhibitor’s booth at the trade show.

The control group for the experiment included the on-site registrants. After the show, each exhibitor provided a list of attendees who stopped by its booth. Each list was used to determine which incentive type generated more trafﬁc to a given exhibit and a potentially greater number of sales leads for the
companies.

Findings:

• 47.9 % of the attendees who stopped by the three booths had received a pre-show mailing.

• Of the recipients who stopped by the booths, the largest number (41%) received an offer for a free t-shirt. The next largest number (36%) received a postcard with the magnet imprinted with the exhibitor’s
name.

The group with the lowest response (23%) was the one that only received an invitation to stop by the booth. In short, 78.2% more people responded with the t-shirt offer than the postcard alone, and 56.5% more people responded to the magnet than the postcard alone.

In a Nutshell:

• Including a promotional product with a pre-show mailing or an offer for a promotional product increases the likelihoodof the attendee stopping by the booth to see the exhibitor’s product offerings.
• As a general rule, promotional products of greater value generate more sales leads than products of lower value.

Using promotional products in conjunction with pre-show mailings make effective tools to inform, remind and persuade attendees to at least stop by a booth, which increases trafﬁ c to these booths. Greater trafﬁc to a booth generates greater potential for more sales leads.

Click here to download a PDF copy of this report, made available by "PPAI Research".

To learn more about magnet mailers and to request a free sample, please visit: www.postcardmagnet.com

Different is Good

2007-10-08T11:32:00.003-06:00

The say that only half of your marketing is successful. The joke is that you don't know which half.

How can you tip the scales in your favor and increase your direct mail response rate? Send something different than what everyone else is sending.

Us humans are usually creatures of habit. We try to have a schedule and do the same things at the same time everyday. One of those daily tasks is to get the mail. Sorting the mail is easy, we recognize the bills, and the credit card offers and the other junk mail easily, because it always looks the same. There are a few things that stand out instantly, like a wedding invitation (you don't get those everyday), or anything that is hand written, and actually has a postage stamp.

What can a business do to stand out? How about send a magnet mailer? When was the last time that you received a magnet in the mail? It's not very common, right? That's exactly why it would catch you attention if you were looking through the mail.

Now you might be able to achieve the same effect with a catchy design on a postcard. But what are they going to do with the postcard? Unless the need your service that very moment they aren't going to pick up the phone the call. Maybe they will file the postcard away for later? Probably, but the problem there is the old "out of sight, out of mind". What if you could have your offer and your contact information 'stored' in a place where it would get seen, everyday?

That's why magnet mailers are just plain effective. How much would it cost to send out a postcard every single day? without doing the math, you know that would be insanely expensive. But realize that a magnet has that same power. On the fridge, at eye level, your magnet will get seen each and every day, for years! That's different; that's very, very good.

Request a free sample for see just how striking and powerful magnet mailers are: http://postcardmagnet.com/page4.htm

Increase attendance at college alumni events with magnet mailers

2007-01-23T12:09:00.002-07:00

Postcardmagnet.com has seen an increasing number of sample requests from college alumni centers and offices of college advancement from across the county. Magnet mailers have been found to be a perfect way to help alumni save the date for upcoming events such as: annual giving banquets, homecoming, class reunions and other special events.

Why are magnet mailers becoming so popular with colleges? Magnet postcards are possible the only mailer you can send out well in advance of the your event date that is guaranteed to serve as a continual reminder. Postcards, on the other hand, even if they are saved from the trash can, will most likely end up lost or misplaced. Postcards don't have a place of their own like magnets.

Magnets will go directly from the mailbox to the fridge. Because the kitchen is the highest traffice area in the home, your save the date magnet will remind alumni of your upcoming event multiple times per day. If those invited are reminded of the upcoming event they are more likely to schedule time to attend and less likely to forget about it. This can increase attendance which can translate into increased financial support for the college.

Postcardmagnet.com is offering free samples to any colleges or universities interested in learning more about magnet mailers. Please visit our website at www.postcardmagnet.com for more details or call: 1-800-660-8668

Political Magnet Mailers

2006-08-24T20:11:00.001-06:00

Building name recognition is a critical factor to winning an election. People can't vote for you if they don't know what your name is. Unfortunately, a lot of people that go to the polls vote on name recognition alone. That's just human nature.

Another fact of human nature is that people hate junk mail. Junk mail comes, junk mail goes, right into the trash can. For this reason, most direct mail campaigns require multiple mailings, so that the accumlated few seconds of review on the short journey from the mailbox to the garbage amount in some kind impression.

If you really want to build name recognition, send something once that will be seen again, and again. How about even multiple times per day. Send a magnet and it will end up on the fridge. The fridge is the higest traffic area in the home. If you name and face, and perhpas some other useful information were displayed in every home in your voting district, day after day, from now until election day, that would make quite an impression. People would talk about the magnet they received. People would remember your name. People would think of you when they went to the polls. That is the power of a magnet.

Use human nature to your advantage. Build name recognition through multiple impressions. Keep your message (and your marketing dollars) out of the garbage.

Save the Date Magnet

2006-05-25T10:04:00.001-06:00

Magnet mailers are an effective (and the only way) to get a magnet on the fridge of everyone invited to your wedding, baby shower, graduation, high class party or overall special event.

Why send a magnet? First of all, it's the only thing you can gaurantee will actually remind people of your event date. Everyone puts magnets on the fridge, and that's where they will be seen multiple times, every day, until your event. Unfortunately, anything else you send, such as a regular postcard, has the chance of getting thrown away or lost.

Secondly, they will make a big impression when they are received in the mail - the most common response will be, "Wow, these are cool". It will help create anticipation and excitement from the moment it is received in the mail.

www.postcardmagnet.com offers a high quality, full color, high gloss postcard measuring 8.5" x 5.25" with an attached 3.5" x 2" or 3.5" x 4" full color magnet. The postcard gives you plenty of room for pictures and information. The magnet looks and feels high quality and allows crystal clear photo imprinting.

If you are looking the effective and powerful way to ensure that your friends, family and neighbors, Save the Date, for your imporant day, look nor further than www.postcardmagnet.com

Advertising Refrigerator Magnets

2006-03-28T09:42:00.002-07:00

Advertising refrigerator magnets are a simple and cost effective way to essential own real estate in the homes of clients and potential clients. Your magnet can be kept on their fridge, freezer, filing cabient, or even a metal door.

Magnets have a long life span - they are usually kept for years. For that entire time your company name, services and contact information will be in front of potential clients, creating numerous daily impressions and soldifying your company in their minds. When they need your service, you can be assured that your company will be the first one that comes to mind.

Learn more about how you can cost effectively send your magnets out at great direct mail rates at PostcardMagnet.com

Personalized Business Magnets

2006-03-27T20:32:00.002-07:00

How many business cards have you been given that you just ended up losing? Maybe you stuck it in your pocket and forgot about it, or maybe you just didn't have an organized way to store and keep track of business cards so they all end up in an useless stack.

Did you ever stop to think that the business cards you pass out to other people get treated exactly the same way?

Here is a different approch - how about handing out a magnet. You have distanced yourself from your competitor's the moment you hand it out. "Wow, a magnet!" is the typical response. "That's cool."

Because it's different, it gets noticed and remembered. Instead of getting lost and forgotten, the magnet will most likely end up on the kitchen fridge or on a company filing cabinet. Instead of never being seen again, your business card with get scene day after day, again and again for years. I have clients who still have a magnet they received 10 years ago.

Leverage the power of personalized business magnets by sending them out in bulk via postcard magnet mailers. Learn more at PostcardMagnet.com

Magnet Mailers

2006-03-26T12:13:00.001-07:00

Different is good. Effective marketing requires that you differentiate yourself from your competition. Magnet mailers are different. They will make sure that your message stands out from the junk mail received each day.

The standard dimensions of this postcard are 8.5" x 5.25" with an attached 3.5" x 2" magnet. Full color imprint is standard. The product is a heavy weight 14pt stock, laminated to give it an expensive, high quality appearance that demands attention.

Postcards get thrown away, magnets don't. Send magnets and you will see a better initial and a long term response.

To learn more about the many benefits of using magnet mailers visit

PostcardMagnet.com

Effective Mailers

2006-03-25T00:01:00.002-07:00

Effective mailers - they are really pretty simple, right? I guess the best way to determine that is to ask the consumer. How about asking yourself? You get mail just like everybody else does. What stands out to you as being effective?

Do you open all of the form letters you receive? Do you look over and read every postcard you are sent? No, neither do I.

But what would you do if you received a magnet in the mail? Not an everyday event is it? It's actually still very uncommon, which is what makes it such a powerful and effective way to advertise. Different is good, it get's noticed and it results in a better return on your investment.

If you received a magnet in the mail, the most likely place it would end up in on the kitchen fridge, not in the garbage with all of the rest of the junk mail. I know I keep magnets. Most of all because they are useful. And if the magnet contains some useful information or a phone number or web address I might be interested in visiting, a magnet provides a nice, easy way to keep track of it.

Maybe effective mailers are pretty simple after all.

PostcardMagnet.com

Direct Mail Postcards

2006-03-24T23:28:00.000-07:00

Postcards are an effective way to advertise. Long considered an essential staple in any direct mail campaign. Their only downfall is that most of them get thrown in the garbage.

That's where postcard magnet mailers come in. They take the classic power of a regular postcard and add the long term power of a magnet. Most people just classify postcards and junk mail and the first thing they do with them is throw them away.

Magnets however, are viewed as useable, and instead of throwing them away, they are kept on the fridge and viewed again and again. This really helps extend the life of your marketing campaing, increasing it from a few seconds to literally years.

The facts indicate that postcards are effective. They also indicate that a postcard with a magnet attached is read at least 51.9% more often than a traditional postcard.

To learn more about this product visit:

PostcardMagnet.com

Postcard Advertising

2006-03-24T23:13:00.000-07:00

Postcard advertising has been around for ages and it serves as a primary marketing strategy for many companies. Although no doubt useful when properly employed, this form of advertising can be time-consuming and expensive. In fact, it takes repeated rounds of mailing to reach most clients, and some studies suggest that as little as one percent of a target audience will respond to paper mailers.

Enter the next generation of postcard advertising. Postcard magnets have become an increasingly popular option for those who wish to be efficient and effective in their marketing. Why waste money on endless rounds of mailing? Why not employ an approach that is permanent?

That's what you get when you opt for postcard magnets. You can still design your postcard any way you wish, employing colorful graphics and sophisticated templates. However, when converted to a magnet, your hard work and foresight will go even further. Your postcard will last for a good time to come and it will be viewed on a regular basis. In the long run, it will prove to be both cost- and time-efficient.

Postcardmagnet.com specializes in high quality, professional magnets. Their team of experts brings experience, dedication, and exacting attention to detail to each and every job. You can count on thoughtful advice and considerate service as you design a magnet for your next marketing campaign. Take a moment to look around and see for yourself why magnets make all the difference.

Call them at 801-636-5375 or send an e-mail to americanprinting@msn.com.

The Power of Postcard Magnet Mailers

2006-03-24T22:41:00.002-07:00

Effective advertising is the cornerstone of any successful business. In order to ensure a healthy roster of clients, you've got to continually seek out and pioneer new methods of advertising. Adapt the best of old advertising techniques--such as direct mail marketing--and use them to your advantage. Amid the flurry of direct mail offerings, postcard magnets have emerged as one of the most effective strategies.

Visit Postcardmagnet.com to learn more.