Potts Marketing Group News

Sunny King Automotive Group

2010-09-16T00:00:00-6:00

Sunny King Automotive Group is a long time community leader in Northeast Alabama. It is a real privilege for Potts Marketing Group to have the opportunity to serve this organization in any way we can. Sunny King Ford has been serving our community for 88 years! It is one of the longest lasting single-family owned franchises still thriving today in the US.

Neighbors Helping Neighbors

2010-09-16T00:00:00-6:00

The Neighbors Helping Neighbors campaign was initiated by the Foothills Community Partnership as a way to encourage members of the community to get involved with local non-profit agencies and help in any way they are able.� The weak economy has affected everyone, including non-profit agencies which had the doubly difficult situation of facing reduced funding and donations at a time when their services were needed more than ever.

Potts Profile - Alex Stillwagon

2010-09-16T00:00:00-6:00

Alex graduated from Jacksonville State University in 2005 with a B.F.A. in Graphic Design. He is our Renaissance Man working with print and web design, video and audio production, and acting as our in house photographer and IT Department.

Calhoun County Chamber's New Look

2010-03-25T00:00:00-6:00

Since its inception, the Calhoun County Chamber of Commerce has always been a major force in our community. And now the Chamber enjoys a fresh new look with the new logo and corporate identity program designed by Potts Marketing Group.

The new logo combines the silhouette of a majestic longleaf pine with a profile of the Appalachian foothills. The graphic portrays the literal essence of the Mountain Longleaf Region in both design and color.

Visit www.calhounchamber.com

Longleaf Arts Council Formed

2010-03-25T00:00:01-6:00

On February 25th, the Longleaf Arts Council was formed for the purpose of unifying regional arts organizations. The new Council will provide a regional marketing approach for the Arts within the Mountain Longleaf Region.

Longleaf Arts Council is already ahead of the curve; plans are underway for the annual summer music festival, Music at McClellan, to be held on June 18, 19, and 20th. Music at McClellan Chairman Pete Conroy has made it clear that the organization's focus is on the restoration of the Montieth Amphitheater, which will be the future home of Music @ McClellan and many other events beginning next season.

The Longleaf logo was developed by Potts Marketing Group. The triangulated combination of 'L' and 'A' (for Longleaf Arts) spirals into the shape of a mountain using the needle texture of the longleaf pine.

Want to be an encourager of the Arts? Contact Tom Potts

Potts Profile - James Smith

2010-03-25T00:00:02-6:00

Potts Marketing Group is proud to showcase one of its founding members and true cornerstones. "James Smith is one of the hardest working and most imaginative individuals we have ever seen. His vision and attention to detail coupled with his passion for media production is unparalleled," comments Tom Potts, owner of Potts Marketing Group.

James received a Communications/Art degree from Jacksonville State in 1995 and has been on the move ever since. James is highly skilled as the supervisor of all of our video production services, including television commercials, internet video, non-linear editing and DVD creation. Get to know James, and let him help you find a solution to all your visual media needs.

Give James a call at 256.237.7788 x12, or email James.

RFI Contractors

2009-06-30T00:00:00-6:00

Dixie Construction is now RFI Contractors, and Potts Marketing Group helped them organize the change effective January 1, 2009. "We have been working successfully for 20 years developing a reputation for service, quality, and reliability," says owner Ronald Finch. "Due to the additions and expansions of our services we felt the time was right to change our name to something that better reflects our global capabilities, so we have changed our name to RFI Contractors (Ronald Finch Incorporated)."

RFI Contractors has evolved into a national company that can handle all of your construction needs, particularly retro-fitting "big-box" retailers. RFI has successfully made the transition, completely re-branding the company with a new logo, newly energized website, and national public relations and media campaign. Congratulations to Ronald and Margo Finch and all the folks at RFI Contractors! Visit www.rficontractors.com.

iContact: Email Marketing Simplified

2009-06-30T00:00:00-6:00

If you're new to email marketing, iContact is the place for you.

With over 49,000 customers, iContact allows organizations of all sizes to easily create, send and track email newsletters, RSS feeds, surveys and autoresponders.

iContact can help your business increase its bottom line by making email marketing quick and easy. By sending eNewsletters to your clients and prospects, you help to build stronger relationships at a fraction of the cost of traditional methods.

The Lovelady Center

2009-06-30T00:00:00-6:00

Located in Birmingham's old East End hospital building, The Lovelady Center is a 6-to-12 month faith-based transitional program currently serving over 330 women and 100 children. Founded by Mrs. Brenda Lovelady Spahn, the center helps recent parolees recover from their poor choices and walk forward with a newfound confidence and ability to make the most out of life.

Potts Marketing Group's Video Services Department, headed by Jamie Smith, was proud to create a ten minute video concerning The Lovelady Center.

Potts Profile - Bill Adams

2009-06-30T00:00:00-6:00

Bill began his artistic career as an illustrator. Through his unique creative approach and hard work, he soon found success in advertising, logo, and publication design. Bill has created powerful branding for many clients ranging from multi-national corporations to rock bands. You experience his designs everyday.

Give Potts Marketing a call and put Bill's dynamic imagination to work for you and your company.

S.E.O. and S.E.M.

2009-04-22T11:00:00-6:00

Internet Marketing Goes a Step Further

Search engine optimization, or SEO, is the relatively new science of optimizing your website's ability to be found by your potential customers utilizing search engines like Google or Yahoo! Potts Marketing Group specializes in setting your site on the road to optimization from day one. Many businesses spend plenty of time on what their website looks like without considering the best, most efficient way to drive traffic to their site. We perform complete data mining services and help your business through the extensive use of Google Analytics and Google AdWords.

Adding Google AdWords and Yahoo Search Marketing into the mix introduces a service known as Search Engine Marketing (SEM). These tools allow us to set up online advertising budgets that allow you to pay only for anyone who actually clicks through to your site; and only after they have used a key phrase in their search for your service or product. A well run SEM marketing program is by far the most efficient advertising tool available today.

Contact Potts Marketing Group today so we may discuss how to significantly increase the number of qualified clients that visit your site.

Sunny King Toyota Honored

2009-04-22T11:00:00-6:00

Sunny King Toyota has been recognized nationwide with its 15th President's Award! This award recognizes only the best of the best in customer service, parts and service, and sales excellence. Congratulations to Sunny King Toyota on receiving this prestigious honor.

Visit their site at www.sunnykingtoyota.com

Music at McClellan 2009

2009-04-22T11:00:00-6:00

McClellan will come alive with the sights and sounds of American Idol Ruben Studdard, The Machine performs Pink Floyd, and the Alabama Symphony Orchestra complete with the 1812 Overture and cannons! Avid supporters of the "Longleaf Series", Potts Marketing Group created the pinecone/music note graphic adopted by Music at McClellan as their official symbol. We also design and produce the pamphlets, rack cards, TV and radio ads, plan the media, and, this year, Potts even booked The Machine and Ruben Studdard!

For Tickets visit www.musicatmcclellan.org

Potts Profile - Tom Potts

2009-04-22T11:00:00-6:00

Tom graduated from Sewanee, the University of the South with studies at University College, Oxford, England. He has worked in sports marketing for both Clemson and UNC. He has extensive experience in sales management, advertising, marketing, news production, branding, and public relations as well as a broad background in internet strategies, television, cable, radio, direct marketing, trade publications, newspaper, and image development.

Serious Fitness Launches Website

2008-11-12T00:00:00-6:00

CrossFit Serious Fitness, a canidate CrossFit affiliate, launched its website today.

CrossFit Serious Fitness, located on 1710 Hillyer-Robinson Industrial Pkwy in Anniston, offers a different approach to fitness. Utilizing a specially outfitted training center, Serious Fitness provides overall fitness.

Owner Tom Muller asks, "When you think of a 'gym', what comes to mind? If you are like most people you will think of rows of machines and banks of cardio equipment. Workouts are comprised of structured sets on a series of machines. The machines bear the majority of the load, setting an artificial line of action, forcing your body to follow its path. People sit on stationary bicycles, reading a magazine and getting in their 30 minutes of 'cardio' before their strength training. Throughout these gyms there are a multitude of places to either sit down, or lay down to workout. There is no creativity, no variance, only a structured environment for the masses. Is this an effective way to train for everyday life?"

Serious Fitness offers fitness that is fun and engaging. The exercises we do will make a difference in your life. And our team system makes it something you will look forward to doing every day.

For more information visit the Serious Fitness site.