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<title>Pow! Right Between The Eyes! Andy Nulman's Blog About Surprise</title>
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<title>What I Learned This Week--Stop Working, Start Fighting</title>
<link>http://feedproxy.google.com/~r/PowRightBetweenTheEyesAndyNulmansBlogAboutSurprise/~3/07uOZ-QE5qI/what-i-learned-this-week-stop-working-start-fighting.html</link>
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<description>Last week, amongst a dozen meetings I had over a two-and-a-half day touchdown in Los Angeles, was one with a sage mentor of mine. Said mentor is intensely private which is why he unfortunately won't be mentioned by name in...</description>
<content:encoded><![CDATA[<p><span style="font-family: arial, helvetica, sans-serif;">
<a class="asset-img-link" href="http://powrightbetweentheeyes.typepad.com/.a/6a00d83451bd1369e201901d753b79970b-pi" style="display: inline;"><img alt="Fight_7" class="asset  asset-image at-xid-6a00d83451bd1369e201901d753b79970b" src="http://powrightbetweentheeyes.typepad.com/.a/6a00d83451bd1369e201901d753b79970b-450wi" style="width: 430px; border: 5px solid #000000; display: block; margin-left: auto; margin-right: auto;" title="Fight_7" /></a></span></p>
<p><span style="font-family: arial, helvetica, sans-serif;">Last week, amongst a dozen meetings I had over a two-and-a-half day touchdown in Los Angeles, was one with a sage mentor of mine.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif;">Said mentor is intensely private which is why he unfortunately won&#39;t be mentioned by name in this post (despite his many years of history being a major power player in Hollywood, a Google search of him brings up practically nothing).</span></p>
<p><span style="font-family: arial, helvetica, sans-serif;">To put him into perspective though, he started off as an agent at the industry&#39;s all-time most King Kong-ian talent brokerage; he then ran one of Hollywood&#39;s most legendary TV production companies, one responsible for over two decades of epic and beloved television series; then he dabbled in talent management, theater ownership and tech company buying-and-selling.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif;">Now into his &#39;80s (I suspect, we never ever talked age, but I did some basic detective math), he still works, and does so from a gated palace high in the Hollywood Hills...where he hosted me for a late afternoon conversation over iced tea in a room filled with magnificent art and handcrafted furniture. We don&#39;t talk as often as I would like, but when we do, the outcome is always the same--time well, well spent.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif;">Notwithstanding the fact that there&#39;s so much I want to ask him, my mentor always starts every conversation the same way: </span><strong style="font-family: arial, helvetica, sans-serif;"><em>&quot;So tell me...what&#39;s new in the life of Andy Nulman?&quot;</em></strong></p>
<p><span style="font-family: arial, helvetica, sans-serif;">So last week, I told him lots. &#0160;I told him...</span></p>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;">About the accomplishments of my two children. &#0160;</span></li>
<li><span style="font-family: arial, helvetica, sans-serif;">About some new artist I discovered. &#0160;</span></li>
<li><span style="font-family: arial, helvetica, sans-serif;">About the last great book I read and how I wish I had time to read more. &#0160;</span></li>
<li><span style="font-family: arial, helvetica, sans-serif;">About a new book idea I had germinating. &#0160;</span></li>
<li><span style="font-family: arial, helvetica, sans-serif;">About the C2-MTL conference and other &quot;shows&quot; I had done. &#0160;</span></li>
<li><span style="font-family: arial, helvetica, sans-serif;">And, of course, about the trials and tribulations of my professional life; about dealing with a rapidly-changing showbiz landscape, about inter-office hassles and internal struggles.</span></li>
</ul>
<p><span style="font-family: arial, helvetica, sans-serif;">We chatted chum-like and happily for the first few subject matters, chuckling over anecdotes and similar situations. &#0160;But when I touched on my personal/professional side, my mentor&#39;s demeanor downshifted into serious, with fewer conversation breaks and extended periods of contemplative listening.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif;">After some uneasy moments of silence, he looked at me an uttered the words that formed this week&#39;s learning.</span><br /><strong style="font-family: arial, helvetica, sans-serif;"><em></em></strong></p>
<p><strong style="font-family: arial, helvetica, sans-serif;"><em>&quot;Not that you have a major problem, but you know what your problem is?&quot;</em></strong><span style="font-family: arial, helvetica, sans-serif;"> he asked.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif;">I didn&#39;t have to answer, because he continued.</span><br /><em></em></p>
<p><em><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;; font-size: 20pt;">&quot;You&#39;re at the point in life&#0160;</span></em></p>
<p><em><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;; font-size: 20pt;">when you gotta start </span></em></p>
<p><em><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;; font-size: 20pt;">working less...&quot;</span></em></p>
<p><span style="font-family: arial, helvetica, sans-serif;">Pregnant pause.</span><br /><em></em></p>
<p><em><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;; font-size: 20pt;">&quot;....and start fighting more.&quot;</span></em></p>
<p><span style="font-family: arial, helvetica, sans-serif;">He then went onto explain:</span></p>
<blockquote>
<p><strong><em><span style="font-family: arial, helvetica, sans-serif;">&quot;Work is a task. &#0160;You go into the office, you do what you have to do. &#0160;You get things done, or you don&#39;t. &#0160;Then you go home, or go off to do things you really want to do, and start all over the next day. &#0160;It&#39;s a not the greatest routine for anybody...but especially not for someone like you.</span></em></strong><br /><strong><em></em></strong></p>
<p><strong><em><span style="font-family: arial, helvetica, sans-serif;">&quot;The fight is something else. &#0160;It&#39;s a motivator, energizer and driver all in one. &#0160;It&#39;s tougher than work, but it&#39;s way more rewarding. &#0160;It&#39;s exhausting and exhilarating but when you&#39;re in the thick of it, you forget that you&#39;re working altogether. &#0160;</span></em></strong></p>
<p><strong><em></em></strong><strong><em><span style="font-family: arial, helvetica, sans-serif;">&quot;The concept of fame, being in the papers or on TV never appealed to me. &#0160;But that next battle is what kept me going. &#0160;And is what keeps me going to this day.</span></em></strong></p>
<p><strong><em></em></strong><strong><em><span style="font-family: arial, helvetica, sans-serif;">&quot;Once you lose the fight, it&#39;s just another job and you&#39;re just another working stiff.&quot;</span></em></strong></p>
</blockquote>
<p><span style="font-family: arial, helvetica, sans-serif;">After 90 minutes, I didn&#39;t want to overstay my welcome, so I said goodbye, expressed profound appreciation and asked how the imposing gates would open to let me out (weight sensors on the path to them was the answer).</span></p>
<p><span style="font-family: arial, helvetica, sans-serif;">On the drive back to the hotel, I had the time to contemplate my mentor&#39;s words and realized how easy the transition from &quot;work&quot; to &quot;fight&quot; can be, no matter who you are or where you&#39;re situated on the corporate structure.</span></p>
<p><span style="color: #ff0000; font-family: &#39;arial black&#39;, &#39;avant garde&#39;; font-size: 12pt;">You can fight an enemy (competition, rumors, etc.).</span><br /><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;; font-size: 12pt; color: #ff0000;">You can fight for what you believe in</span><br /><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;; font-size: 12pt; color: #ff0000;">You can fight for a cause</span><br /><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;; font-size: 12pt; color: #ff0000;">You can fight for what&#39;s right</span></p>
<p><span style="font-family: arial, helvetica, sans-serif;">But you gotta fight.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif;">Forget the cliche </span><strong style="font-family: arial, helvetica, sans-serif;"><em>&quot;Love what you do and you&#39;ll never work a day in your life.&quot;</em></strong></p>
<p><span style="font-family: arial, helvetica, sans-serif;">Thanks to my mentor, I think the new adage is:</span><a href="http://www.typepad.com/site/blogs/6a00d83451bd1369e200e55074648a8834/post/6a00d83451bd1369e20191036b2205970c/edit?saved=e#">Save</a><em><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;; font-size: 20pt;"><strong></strong></span></em></p>
<p><em><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;; font-size: 20pt;"><strong>&quot;Find the right fight,</strong></span></em></p>
<p><em><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;; font-size: 20pt;"><strong>and you&#39;ll never work again.&quot;</strong></span></em></p>
<p><span style="font-family: arial, helvetica, sans-serif;">So...who&#39;s my next challenger?</span></p><div class="feedflare">
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<category>What I Learned This Week</category>

<dc:creator>Andy Nulman</dc:creator>
<pubDate>Mon, 17 Jun 2013 09:15:00 -0400</pubDate>

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<item>
<title>What I Learned This Week--How to Get Old: Godfather or Grandfather</title>
<link>http://feedproxy.google.com/~r/PowRightBetweenTheEyesAndyNulmansBlogAboutSurprise/~3/8F5AB6LpFiw/if-you-are-reading-this-we-have-at-least-one-thing-in-common-we-are-both-a-day-older-than-yesterday-and-provided-we-are.html</link>
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<description>If you are reading this, we have at least one thing in common: we are both a day older than yesterday. And, provided we are not met with some catastrophic circumstance in the next 24 hours, tomorrow, we will both...</description>
<content:encoded><![CDATA[<img alt="Nulman Headstone" border="0" class="asset  asset-image at-xid-6a00d83451bd1369e201901d2fb82f970b" src="http://powrightbetweentheeyes.typepad.com/.a/6a00d83451bd1369e201901d2fb82f970b-800wi" style="border: 5px solid #fa0606; display: block; margin-left: auto; margin-right: auto;" title="Nulman Headstone" />
<p>If you are reading this, we
have at least one thing in common: we are both a day older than yesterday.</p>
<p>And, provided we are not met
with some catastrophic circumstance in the next 24 hours, tomorrow, we will
both be one day older than today.</p>
<p>Despite a plethora of industries,
products and promises that try to impede the march of time, it plods along
nonetheless, coolly, efficiently and mercilessly.</p>
<p>Yes, this post is about
getting old.&#0160; <strong><em>Old-er</em></strong>, at
least.&#0160; And it comes at a strange
coincidental crossroads of recent events, namely yours truly making the final
payment on my “final resting place”; the brutal reality of a close high school
friend undergoing triple-bypass surgery; and the upcoming arrival of Father’s
Day this Sunday.&#0160;</p>
<p>It’s a strange feeling both,
when you learn about a friend undergoing a major medical procedure, at about
the same time you get a “paid-in-full” notice after 18 months of paying off
your gravesite, a plot of land perhaps the most expensive real estate in the
world. &#0160;Your mortality, so certain
a little while ago, is questioned. In doing so, your mind gets scrambled in a
<a href="http://www.willitblend.com" target="_self">Blend-tec</a> spin cycle of “what if?”, conjuring up multiple scenarios, almost all
of them bad. &#0160;</p>
<p>And then, a splash of
reality calms you down.&#0160; A bit. &#0160;For a while.&#0160;</p>
<p>Let’s get real, then. In the case of my friend, he’s on the
mend, doing fine (surreally in this new world, we check up on him constantly
via a web app called <a class="zem_slink" href="http://www.caringbridge.org" rel="homepage" target="_blank" title="CaringBridge">CaringBridge</a>), and—happily, luckily—he, too is a day older
today than yesterday.&#0160;</p>
<p>As for my cemetery plot, when
I eventually get to use it, at least it’s city-central, close to those of my
parents and grandparents, making it a convenient visiting spot for my kids…provided
that my younger son doesn’t move away like my older one has already done.&#0160; Paranoia aside, I don’t think I’ll be
needing it for a while.&#0160; Well, I
hope I wont…</p>
<p>So this week’s lesson <strong>COULD</strong>
be:</p>
<p> <span style="font-size: 20pt; font-family: &#39;arial black&#39;, &#39;avant garde&#39;; color: #8b8b8b;">“Getting old sucks…</span></p>
<p><span style="font-size: 20pt; font-family: &#39;arial black&#39;, &#39;avant garde&#39;; color: #8b8b8b;">unless you consider </span></p>
<p><span style="font-size: 20pt; font-family: &#39;arial black&#39;, &#39;avant garde&#39;; color: #8b8b8b;">the alternative.”</span></p>
<p>But it’s not.</p>
<p>Because the advent of Father’s
Day made me re-think about the way one gets old.&#0160; </p>
<p>Actually, it was a side
comment in a meeting about how to garner respect from a younger, new breed of
entertainer that led me to the Father’s Day thoughts; the comment was “<strong><em>You want
to be seen as a <a class="zem_slink" href="http://en.wikipedia.org/wiki/The_Godfather" rel="wikipedia" target="_blank" title="The Godfather">Godfather</a> figure.</em></strong>”</p>
<p>And <em><strong>THAT</strong></em> was the catalyst,
the launching point to this week’s lesson.&#0160;</p>
<p>The way I see it, there are
two “<em><strong>Fatherly</strong></em>” ways to get old.</p>
<p><em><span style="font-size: 24pt; font-family: &#39;arial black&#39;, &#39;avant garde&#39;; color: #ff0000;">You can get old </span></em></p>
<p><em><span style="font-size: 24pt; font-family: &#39;arial black&#39;, &#39;avant garde&#39;; color: #ff0000;">as a
<span style="color: #111111;">God</span>father...</span></em></p>
<p><em><span style="font-size: 24pt; font-family: &#39;arial black&#39;, &#39;avant garde&#39;; color: #ff0000;">or as a <span style="color: #111111;">Grand</span>father.</span></em></p>
<p>Here’s the difference:</p>
<ul>
<li><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;;">Getting old as a Godfather commands
reverence.&#0160;</span></li>
<li><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;;">Your accomplishments are
known and admired.&#0160;</span></li>
<li><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;;">You are looked upon with
esteem.&#0160;</span></li>
<li><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;;">You are perceived as a
mentor, filled with advice and wisdom that will help others learn and
grow.&#0160;</span></li>
<li><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;;">You may be older than “the
others,” but you’re never treated as such; you’re “one of them in spirit” and all
(most) of the physical features that distinguish you from the others are
ignored.&#0160;</span></li>
<li><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;;">And perhaps best of all,
mixed in with all this high regard, is a soupcon of fear.&#0160;</span></li>
<li><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;;">Need a visual?&#0160; Think <a class="zem_slink" href="http://en.wikipedia.org/wiki/Francis_Ford_Coppola" rel="wikipedia" target="_blank" title="Francis Ford Coppola">Francis Ford Coppola</a>.</span></li>
</ul>
<p>Getting old as a Grandfather
is a different story. </p>
<ul>
<li><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;;">Just think of the meaning of “The <a class="zem_slink" href="http://en.wikipedia.org/wiki/Grandfather_clause" rel="wikipedia" target="_blank" title="Grandfather clause">Grandfather Clause</a>”—it’s
there now only because it always was.</span></li>
<li><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;;">Sure, your accomplishments
may also be known, even appreciated, but today they are yesterday’s news and
somewhat irrelevant.&#0160;</span></li>
<li><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;;">You are looked upon with
love, but as a relic of the past.&#0160;</span></li>
<li><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;;">Your advice will most
probably fall upon deaf ears, or met with an eye-roll if actually heard.&#0160; They may be quaint stories of
yesteryear, but they hold no current significance.&#0160;</span></li>
<li><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;;">You look way older than the
rest of them, and are treated as such, being given the comfy chair in the back
or the arm to stabilize your walk.&#0160;</span></li>
<li><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;;">And perhaps worst of all,
mixed in with all this legitimate affection and warmth is a spoonful of pity.</span></li>
<li><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;;">I’d say “Paint your own
visual,” but I know by now, you already have. &#0160;Many times.</span></li>
</ul>
<p>There’s a fine line between
the two.&#0160; You can’t be young again,
but to be a “Godfather,” you have to stay in today’s game without looking like
you’re trying too hard to do so (like the Capitol Records execs of the early
‘60s who sported Beatle wigs and snapped their fingers in an effort to be
cool). At times, you have to play hard to get. Your accomplishments should speak
for themselves; more likely, you should let others speak of them for you. The
territory is filled with mines.&#0160;
One false step and you’re blown into Grandfatherland. </p>
<p>So unless one of those future-tapping
companies invents a wonder drug or time machine, we are all getting older.&#0160; Fighting it is futile; the only choice
is one of two “Fatherly” paths at the fork in the road.</p>
<p>So take your pick—going Grand is good…but doesn&#39;t come close to playing God.</p>
<p>--------------------------------------</p>
<p><em>(Political correctness check: I could
easily substitute the word “Mother” for every “Father.”&#0160; Go ahead if you
really need to.&#0160; It’s just that “Father” is more timely this week, and the
image of a Godfather is somewhat more searing than that of a Godmother. )</em></p><div class="feedflare">
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<category>What I Learned This Week</category>

<dc:creator>Andy Nulman</dc:creator>
<pubDate>Mon, 10 Jun 2013 09:15:00 -0400</pubDate>

<feedburner:origLink>http://powrightbetweentheeyes.typepad.com/pow_right_between_the_eye/2013/06/if-you-are-reading-this-we-have-at-least-one-thing-in-common-we-are-both-a-day-older-than-yesterday-and-provided-we-are.html</feedburner:origLink></item>
<item>
<title>What I Learned This Week--Practicality is the Enemy of Impact</title>
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<description>I spent the weekend speaking at a conference gathering of Quebec’s Young Chamber of Commerce Groups. The event was an inspiring one, assembling youthful entrepreneurs, business and financial people, as well as policy and governance enthusiasts (and there are many...</description>
<content:encoded><![CDATA[<p>
<a class="asset-img-link" href="http://powrightbetweentheeyes.typepad.com/.a/6a00d83451bd1369e20192aaa5e289970d-pi" style="display: inline;"><img alt="Jack Card" class="asset  asset-image at-xid-6a00d83451bd1369e20192aaa5e289970d" src="http://powrightbetweentheeyes.typepad.com/.a/6a00d83451bd1369e20192aaa5e289970d-450wi" style="width: 430px;" title="Jack Card" /></a></p>
<p>I spent the weekend speaking
at a conference gathering of <a class="zem_slink" href="http://maps.google.com/maps?ll=46.8161111111,-71.2241666667&amp;spn=0.1,0.1&amp;q=46.8161111111,-71.2241666667 (Quebec)&amp;t=h" rel="geolocation" target="_blank" title="Quebec">Quebec</a>’s Young Chamber of Commerce Groups.&#0160; The event was an inspiring one, assembling
youthful entrepreneurs, business and financial people, as well as policy and
governance enthusiasts (and there are many more of these than I could ever
imagine).</p>
<div>
<p>As is usually the case at
these events, there was a whole whack of sponsors.&#0160; They ranged from the provincial government and some of its
agencies, to some major groups in national accounting and consulting services, all
the way down to an independent company named Jack Marketing.</p>
<p>While teeny in stature, the
company made the most of its sponsor stature by standing out and standing tall
in any way it possibly could.&#0160;
Female representatives wore neon-colored Jack-branded earrings, while
their male cohorts sported similarly personalized neckties and hats.&#0160; Every table had a little crossword
puzzle promo and branded pen, which brought winners gift bags filled with booty
like Jack Daniels whisky (quite the treat while composing late night blog
posts, lemme tell you).&#0160;&#0160;</p>
<p>And of course, the company
spread its business cards across table surfaces like so much confetti.</p>
<p>Said business card (that&#39;s it above) was
emblazoned by simple white lettering on black background…although there wasn’t
a lot of background to write on, since approximately 65% of the card was
missing due to a die-cut of the company name smack-dab in the middle of it.</p>
<p>At my table, there was much
talk about Jack’s business card…but most of it focused on how utterly
impractical it was.&#0160; Random
comments included:&#0160;</p>
<ul>
<li><em><strong>“It’s very fragile.”</strong></em></li>
<li><em><strong>“Look, I try to put it in my
wallet and it bent already.”</strong></em></li>
<li><em><strong>“It must’ve cost a fortune.”</strong></em></li>
<li><em><strong>“It doesn’t really give you
a lot of information.”</strong></em></li>
</ul>
<p>In the end, in my mind, it
was a massive success.&#0160; </p>
<p>Despite all the things
“<em><strong>wrong</strong></em>” with it, people actually talked about—of all things—a business
card!&#0160; While there were other cards
on the table, they were basically ignored.&#0160; The utter impracticality of the Jack card made it a
conversation piece, and cut through the clutter.</p>
<p>Which brings me to a related
story, and then to this week’s lesson.</p>
<p>When I first started at <a class="zem_slink" href="http://www.hahaha.com/" rel="homepage" target="_blank" title="Just for Laughs">Just
For Laughs</a>, we had a business card that resembled an old school European
“calling card” way more than a North American business card.&#0160; It was printed on both sides (albeit
the back was simply the front but in reverse) and was the size of a small index
card.&#0160; I remember people howling at
its impracticality.&#0160; “<em>I have to
fold it in half to fit into my business card holder!</em>” was perhaps the most
oft-heard complaint.</p>
<p>But I also remember people
remembering it.&#0160;</p>
<p>“<em>Oh you’re the guy with the
weird business card,</em>” was one of the ways I was greeted in the late ‘80s.</p>
<p>Granted, we’re using
business cards—a method of identification soon to be rendered extinct by the
digital revolution—as our paradigm.&#0160;
But this week’s lesson can be applied to just about any product or
service, namely:&#0160;</p>
<p><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;; font-size: 24pt; color: #ff0000;">“PRACTICALITY </span></p>
<p><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;; font-size: 24pt; color: #ff0000;">IS <span style="color: #8b8b8b;"><em>(often)</em></span> THE ENEMY </span></p>
<p><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;; font-size: 24pt; color: #ff0000;">OF IMPACT.”&#0160;</span></p>
<p>I used the qualifier “often”
as there are many great designers—<a class="zem_slink" href="http://en.wikipedia.org/wiki/Philippe_Starck" rel="wikipedia" target="_blank" title="Philippe Starck">Philippe Starck</a>, Sir <a class="zem_slink" href="http://en.wikipedia.org/wiki/Jonathan_Ive" rel="wikipedia" target="_blank" title="Jonathan Ive">Jonathan Ive</a>, <a class="zem_slink" href="http://en.wikipedia.org/wiki/Charles_and_Ray_Eames" rel="wikipedia" target="_blank" title="Charles and Ray Eames">Ray and
Charles Eames</a>—who have found ways combine both.&#0160; But until you get to their level, you will probably be left
with the trade-off.&#0160;</p>
<p>Like this one: A couple of
weeks ago, I attended a dinner party at the C2-MTL event.&#0160; It was held at a spectacular place
called <a href="http://www.lesaint-gabriel.com" target="_self">L’Auberge St. Gabriel</a>.&#0160; To
get to the restaurant, we had to walk in a small door, go up three dark flights
of stairs dotted with costumed characters and works of art, walk a smoky maze
of hallways with more characters and art, and descend three dark flights of
stairs filled with you-know-what, before arriving at the restaurant.&#0160;</p>
<p>Sure, we could’ve entered
via a back alleyway that let out about 15 feet from the tables. But the impact,
the mood created by that inconvenient walk-through was the set-up for what was
about to come.&#0160; In the end, while
impractical, it was every bit as important as the food we ate, the wine we
drank and the company we kept.</p>
<p>Same thing goes for the Jack
business card. By replacing convenience and standardization with a dab of flair
and a touch of nuisance, the—dare I call them this?—“kids” at Jack Marketing
managed to create an impressive impact, punching well above their weight.</p>
<p>So the question to you is
the following:</p>
<p><em><span style="font-size: 20pt; font-family: &#39;arial black&#39;, &#39;avant garde&#39;;">Are you willing&#0160;</span></em><em><span style="font-size: 20pt; font-family: &#39;arial black&#39;, &#39;avant garde&#39;;">to sacrifice
</span></em></p>
<p><em><span style="font-size: 20pt; font-family: &#39;arial black&#39;, &#39;avant garde&#39;;">a <span style="color: #ff0000;">bit&#0160;</span></span></em><em><span style="font-size: 20pt; font-family: &#39;arial black&#39;, &#39;avant garde&#39;;">of practicality</span></em></p>
<p><em><span style="font-size: 20pt; font-family: &#39;arial black&#39;, &#39;avant garde&#39;;">for a <span style="color: #ff0000;">LOT</span> of impact?&#0160;</span></em></p>
<p>Hope so, because you can
always bring people back down to earth after you send them into space, but if
you bore them from the start--no matter how &quot;practical&quot; you are--chances are you’ll never even get them near your
launch-pad.&#0160;</p>
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<category>Current Affairs</category>
<category>What I Learned This Week</category>

<dc:creator>Andy Nulman</dc:creator>
<pubDate>Mon, 03 Jun 2013 09:15:00 -0400</pubDate>

<feedburner:origLink>http://powrightbetweentheeyes.typepad.com/pow_right_between_the_eye/2013/06/i-spent-the-weekend-speaking-at-a-conference-gathering-of-quebecs-young-chamber-of-commerce-groups-the-event-was-an.html</feedburner:origLink></item>
<item>
<title>What I Learned This Week--Follow The Leader, or Swing on a Star?</title>
<link>http://feedproxy.google.com/~r/PowRightBetweenTheEyesAndyNulmansBlogAboutSurprise/~3/j_GBibx0IuM/a-couple-of-weeks-ago-i-wrote-here-about-a-better-than-anticipated-company-strategic-meeting-one-of-the-main-accomplish.html</link>
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<description>A couple of weeks ago, I wrote here about a better-than-anticipated company strategic meeting. One of the main accomplishments emanating from said meeting was the forming of a mission statement that didn’t suck. This is a monumental achievement, as most...</description>
<content:encoded><![CDATA[<p>
<a class="asset-img-link" href="http://powrightbetweentheeyes.typepad.com/.a/6a00d83451bd1369e20192aa59b358970d-pi"><img alt="Swinging-on-a-star-6001" class="asset  asset-image at-xid-6a00d83451bd1369e20192aa59b358970d" src="http://powrightbetweentheeyes.typepad.com/.a/6a00d83451bd1369e20192aa59b358970d-450wi" style="width: 430px; display: block; margin-left: auto; margin-right: auto; border: 5px solid #FC0404;" title="Swinging-on-a-star-6001" /></a></p>
<p>A couple of weeks ago, <a href="http://powrightbetweentheeyes.typepad.com/pow_right_between_the_eye/2013/05/as-a-rule-i-usually-dread-corporate-strategy-meetings-for-a-number-of-reasons-including-but-not-limited-to-they-are-c.html" target="_self">I wrote here
about a better-than-anticipated company strategic meeting</a>.&#0160; </p>
<p>One of the main
accomplishments emanating from said meeting was the forming of a mission
statement that didn’t suck.</p>
<p>This is a monumental
achievement, as most company mission statements are about as relevant as an
Organ Grinder or a telegram (ask your great-grandparents), and usually because
of the one simple word that has become the scourge of the corporate lexicon:</p>
<p><em><span style="font-size: 24pt; font-family: &#39;arial black&#39;, &#39;avant garde&#39;; color: #ff0000;">Leader</span></em></p>
<p>Used as an adjective to
describe a company’s stature, the word “Leader” has degenerated into an
ineffective cliché, one that is not only a weak, second-rate aspiration, but a
hard-to-measure milestone that shines as bright as a plastic neon glowstick…and
lasts about as long as one, too.&#0160;</p>
<p>When I was in the tech
business, every company—EVERY one!—had the word “leader” (or a derivative of)
in its mission statement. </p>
<ul>
<li><em><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;;">“We want to be a leader in
the field of branded mobile content.”</span></em></li>
<li><em><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;;">“We want to be the leading
provider of enterprise solutions.”&#0160;</span></em></li>
<li><em><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;;">“We are a leader in
systematic symbioses…”&#0160;</span></em></li>
<li><em><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;;">“We are a leader at using
the word ‘leader’ in our descriptions…”</span></em></li>
</ul>
<p>I could go on for
hours.&#0160; The image I used to conjure
up, with so, so, so many leaders, was one of a race where 10,000 people cross
the finish line at the same time, followed by the one poor sap whose
second-place finish made leaders out of everybody else.</p>
<p>Now there’s nothing wrong
with being a “<strong>leader</strong>,” particularly in the worlds of politics or social good.
But what exactly is one, in the context of a company?&#0160; Are you a <strong>leader</strong> because you sell more stuff than anyone
else?&#0160; Because your stock price is
higher?&#0160; Because you’re most
profitable?&#0160; Or are you a <strong>leader</strong>
because you’re better know than anyone else?&#0160; Because you have more “likes” on <a class="zem_slink" href="http://en.wikipedia.org/wiki/Facebook" rel="wikipedia" target="_blank" title="Facebook">Facebook</a>? Because you’ve
won more industry awards?&#0160; Because
you’ve been around longest?</p>
<p>The evaluating factors are
many and close together (note: the opposite of “few and far between”), so as
long as you choose the proper—and most likely narrowing—niche, you too can be a
<strong>leader</strong> within it.&#0160; And live up to
your mission statement.&#0160;
Hooray!&#0160; Let the bonuses
flow!&#0160;</p>
<p>While we are still
finalizing our mission statement at <a class="zem_slink" href="http://www.hahaha.com/" rel="homepage" target="_blank" title="Just for Laughs">Just For Laughs</a>, I’m at least peacock-proud
that we’ve chosen to do away with the fossilized term of “<strong>leader</strong>” and have
focused on something that can be equally as ephemeral, but is universally
understood, and more importantly, emotionally internalized.</p>
<p>For at the root of our
mission, we want to be recognized as a:</p>
<p><em><span style="font-size: 24pt; font-family: &#39;arial black&#39;, &#39;avant garde&#39;; color: #ff0000;">Worldwide Star</span></em></p>
<p>Hokey? Trite?&#0160; I think not.&#0160; Everyone knows what a “<strong>star</strong>” is.&#0160; We aspire to be one.&#0160;
We make special previsions for them. We bask in their glow.&#0160; A<strong> star</strong>’s power is often
disproportionate to its reality. A <strong>star</strong> can get away with things leaders can’t
even dream of.&#0160; And a <strong>star</strong> can
dream of things leaders can’t even fathom.&#0160;</p>
<p>Nothing against “<strong>leaders</strong>.”&#0160; People indeed respect them.&#0160; But the feeling is rational.&#0160; In the head.&#0160; In contrast, people are drawn to stars like iron filings to
electro-magnets.&#0160; People bow to
<strong>stars</strong>.&#0160; They open doors, and roll
out red carpets for them.&#0160; The
relationship overflows with emotion.</p>
<p>Is <strong>Google</strong> a <strong>leader</strong>?&#0160; Is <strong>Apple</strong>? Is <strong>Virgin</strong>?&#0160; How about <strong>Tesla</strong>, <strong>Amazon</strong> or
<a class="zem_slink" href="http://en.wikipedia.org/wiki/Netflix" rel="wikipedia" target="_blank" title="Netflix">Netflix</a>?&#0160; I’m sure there are
categories where they blow the competition out of the water…but other
metrics/analytics where they may be miles behind the category “<strong>leader</strong>.”&#0160; But in the end, they “own” their spaces…and
not only because of the bottom line.&#0160;
Granted, <strong>stardom</strong> can be fleeting; nobody stays hot forever.&#0160; But being a <strong>leader</strong> is equally as
transitory, no matter how you choose to ultimately measure it.&#0160;</p>
<p>So in business, if you ask
me which one I’d truly desire to be, well…uh, look up.&#0160;</p>
<p>One anecdote to drive this
home.&#0160; Last Thursday, I performed
at the <a href="http://www.c2mtl.com/day3/" target="_self">C2-MTL</a> creative/commerce conference.&#0160; The three-day lineup was jammed with luminaries the likes of
business legends <a class="zem_slink" href="http://en.wikipedia.org/wiki/Richard_Branson" rel="wikipedia" target="_blank" title="Richard Branson">Sir Richard Branson</a> and <a class="zem_slink" href="http://en.wikipedia.org/wiki/Barry_Diller" rel="wikipedia" target="_blank" title="Barry Diller">Barry Diller</a>, designers <a href="http://en.wikipedia.org/wiki/Philippe_Starck" target="_self">Philippe
Starck</a> and <a class="zem_slink" href="http://en.wikipedia.org/wiki/Diane_von_F%C3%BCrstenberg" rel="wikipedia" target="_blank" title="Diane von Fürstenberg">Diane Von Furstenberg</a>, and entrepreneurs <a class="zem_slink" href="http://en.wikipedia.org/wiki/Bobbi_Brown" rel="wikipedia" target="_blank" title="Bobbi Brown">Bobbi Brown</a> and Blake (<a class="zem_slink" href="http://en.wikipedia.org/wiki/Toms_Shoes" rel="wikipedia" target="_blank" title="Toms Shoes">Toms
Shoes</a>) Mycoskie…amongst so many others.&#0160;&#0160; If this were a boxing or <a class="zem_slink" href="http://en.wikipedia.org/wiki/Ultimate_Fighting_Championship" rel="wikipedia" target="_blank" title="Ultimate Fighting Championship">UFC</a> match, I’d be on the
undercard, scheduled when people are still getting beers.&#0160; If this were a music festival, I’d be
on the poster’s bottom line of type, along with other bands whose names can
only be read with the aid of a nuclear microscope.</p>
<p>Given that positioning, if
you asked me my mission prior to appearing on stage, I could’ve said: </p>
<p><em><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;;">“Well, I
hope, once the audience evaluations comes out, to be a leader in the categories
of spectator satisfaction and appreciation.”</span></em></p>
<p>But I didn’t.&#0160; Because that would’ve been lame.&#0160; And selling my aspirations short.</p>
<p>What I did say—and did so like
<a href="https://vine.co/v/b9jd0rgUF5I" target="_self">a cocky little bastard on Vine</a> to ensure that the challenge was recorded—was:</p>
<p> <span style="font-size: 14pt;"><em><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;; color: #ff0000;"><strong>“I
wanna make sure </strong></span></em></span></p>
<p><span style="font-size: 14pt;"><em><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;; color: #ff0000;"><strong>that people never forget me.”</strong></span></em></span></p>
<p>Did I deliver?&#0160; Well, that’s for <a href="http://casajmsb.ca/day-3-followup/" target="_self">others to say</a>.&#0160; But I wouldn’t be sending you to the
<a href="https://twitter.com/search?q=%23c2mtl%20%40andynulman&amp;src=typd" target="_self">#ctmtl Twitter hashtag</a> if I’d bombed.</p>
<p>People may revere and admire
their <strong>leaders</strong>.&#0160;</p>
<p>But they remember, and talk
about, their <strong>stars</strong>.</p><div class="feedflare">
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<category>What I Learned This Week</category>

<dc:creator>Andy Nulman</dc:creator>
<pubDate>Mon, 27 May 2013 09:15:00 -0400</pubDate>

<feedburner:origLink>http://powrightbetweentheeyes.typepad.com/pow_right_between_the_eye/2013/05/a-couple-of-weeks-ago-i-wrote-here-about-a-better-than-anticipated-company-strategic-meeting-one-of-the-main-accomplish.html</feedburner:origLink></item>
<item>
<title>What I Learned This Week--When Your Title is You</title>
<link>http://feedproxy.google.com/~r/PowRightBetweenTheEyesAndyNulmansBlogAboutSurprise/~3/Al93__ozOhw/what-i-learned-this-week-when-your-title-is-you.html</link>
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<description>Last Tuesday, I was introduced to a young man who will be working for me this summer as our advertising and promotional coordinator at Just For Laughs. He was introduced as “The New Theo.” That introduction was a massive compliment,...</description>
<content:encoded><![CDATA[<a class="asset-img-link" href="http://powrightbetweentheeyes.typepad.com/.a/6a00d83451bd1369e201910247df4e970c-pi" style="display: inline;"><img alt="Fotolia_12813157_Subscription_XL" border="0" class="asset  asset-image at-xid-6a00d83451bd1369e201910247df4e970c image-full" src="http://powrightbetweentheeyes.typepad.com/.a/6a00d83451bd1369e201910247df4e970c-800wi" title="Fotolia_12813157_Subscription_XL" /></a><br />Last Tuesday, I was
introduced to a young man who will be working for me this summer as our
advertising and promotional coordinator at <a class="zem_slink" href="http://www.hahaha.com/" rel="homepage" target="_blank" title="Just for Laughs">Just For Laughs</a>. &#0160;He was introduced as “<em><strong>The New Theo.</strong></em>”&#0160; That introduction was a massive
compliment, to him, but especially to Theo.<br />
<div>
<p>For the record, “Theo” is
Theo Lepage-Richer, a stylish (very) young man who worked for us over the three
summers since I’ve been back.&#0160; Theo’s
job was to harmonize the daily flow of advertising and promo material, put out
in two languages, from the start of our promotional rush (early May) until the
end of the event (last week of July).&#0160;</p>
<p>Said job is a relatively
thankless job one requires a lot of patience, mind-reading (“<em><strong>I think I know
what he meant by that grunt</strong></em>”), organization, scheduling, cajoling and
deal-making.&#0160;&#0160; And it’s
actually worse than it sounds, because it requires working with stressed-out
creative people, producers and executives; with print, radio, TV, web, outdoor
and other assorted media forms; getting various levels of approvals and sign-offs;
all while adhering to (and extending) deadlines and commitments.&#0160; And doing so on a daily basis amongst
dozens of changes, indecision, disregard for timelines and procedure.</p>
<p>Sadly for us, gladly for
him, Theo has taken on a full-time position at the <a class="zem_slink" href="http://www.sidlee.com/" rel="homepage" target="_blank" title="Sid Lee">Sid Lee</a> agency, but his
reputation and spirit still lingers.</p>
<p>And is the inspiration for
the lesson of the week, which is:</p>
<p><span style="color: #ff0000;"><em><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;; font-size: 20pt;">When your job </span></em></span></p>
<p><span style="color: #ff0000;"><em><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;; font-size: 20pt;">becomes your
name, </span></em></span></p>
<p><span style="color: #ff0000;"><em><span style="font-family: &#39;arial black&#39;, &#39;avant garde&#39;; font-size: 20pt;">you’ve done something right.</span></em></span></p>
<p>No offence to the gentleman
who’s taken Theo’s place (I don’t even recall his name, but will find out by
the end of this blog post), but he’s stepping into big shoes.&#0160; At Just For Laughs, we all know what a “Theo”
is, but I’d venture to bet that nobody ever knew his official title or job
description.</p>
<p>In fact, getting to this pinnacle
of respect almost negates the need for either one of those two traditional
forms of classification.&#0160; When your
job becomes your name, you go way beyond the realm of your task list and even
further beyond your designation on any org chart.</p>
<p>An old health adage you may
remember is “<em><strong>You are what you eat</strong></em>”; in the office, you know you’ve made it when
“You are what you do.”&#0160; <a href="http://powrightbetweentheeyes.typepad.com/pow_right_between_the_eye/2013/02/mid-february-marks-a-very-special-time-in-my-calendar-every-year-its-a-time-of-courting-and-match-making-of-romance-promis.html%20" target="_self">I’ve talked
before about the value of making yourself indispensible</a>, but there’s no greater
compliment, no better mark of organizational value, no stronger personal and
professional endorsement than when your name is synonymous with not just what
you have to do, but what you actually do.</p>
<p>So, a shout out to “The New
Theo”: it ain’t gonna be easy this summer, but keep up the fight and help get
us through.</p>
<p>Who knows?&#0160; Play your cards right and maybe next
year, the job will be called “<em><strong>Dominic</strong></em>.”</p>
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<dc:creator>Andy Nulman</dc:creator>
<pubDate>Mon, 20 May 2013 09:15:00 -0400</pubDate>

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