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	<description>Big Data&#124;Social Media&#124;Social Media Marketing&#124;Social Media Retail&#124;Restaurant Marketing</description>
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		<title>You Will Fail At Data-Driven Marketing</title>
		<link>http://www.powerthinkingmedia.com/data-driven-marketing-fail/</link>
		<comments>http://www.powerthinkingmedia.com/data-driven-marketing-fail/#comments</comments>
		<pubDate>Thu, 05 Dec 2013 17:15:02 +0000</pubDate>
		<dc:creator>Todd L. Michaud</dc:creator>
				<category><![CDATA[Big Data]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Restaurants]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[big data]]></category>
		<category><![CDATA[data-driven marketing]]></category>
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		<guid isPermaLink="false">http://www.powerthinkingmedia.com/?p=1192</guid>
		<description><![CDATA[TweetTo win at data-driven marketing, you&#8217;re going to have to let your inner-geek out and play for a little while. The reason that most marketers are going to fail because it is a highly-complex, highly-technical strategy that requires an intimate understanding of the fundamentals of  data management that have been previously relegated to the nerds [...]]]></description>
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		<title>Nurturing Your Customers &#8211; Not Just For B2B Anymore</title>
		<link>http://www.powerthinkingmedia.com/nurturing-your-customers-not-just-for-b2b-anymore/</link>
		<comments>http://www.powerthinkingmedia.com/nurturing-your-customers-not-just-for-b2b-anymore/#comments</comments>
		<pubDate>Mon, 18 Mar 2013 17:07:15 +0000</pubDate>
		<dc:creator>Todd L. Michaud</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[dynamic content]]></category>
		<category><![CDATA[marketing automation]]></category>

		<guid isPermaLink="false">http://www.powerthinkingmedia.com/?p=936</guid>
		<description><![CDATA[TweetWhen it comes to digital marketing, most retailers are stuck in the &#8220;grip-it-and-rip-it&#8221; rut.  They blast out a message to all of their customers regardless of the relevance of that message.  Even your most loyal brand fans become annoyed when they are constantly being hit with messages that aren&#8217;t meaningful to them.  The concept of creating &#8220;Nurture [...]]]></description>
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		<title>TED &#8211; The Beauty Of Data Visualizations</title>
		<link>http://www.powerthinkingmedia.com/data-visualization-ted/</link>
		<comments>http://www.powerthinkingmedia.com/data-visualization-ted/#comments</comments>
		<pubDate>Fri, 08 Mar 2013 01:32:45 +0000</pubDate>
		<dc:creator>Todd L. Michaud</dc:creator>
				<category><![CDATA[Big Data]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[visualization]]></category>

		<guid isPermaLink="false">http://www.powerthinkingmedia.com/?p=920</guid>
		<description><![CDATA[TweetOne of the coolest things about becoming a data geek is learning and playing with visualizations.  In the picture above the blue dots represent Tweets and the red dots represent Flickr uploads.  Giving you a sense of not only the popularity of each of the social networks, but where it is popular. It&#8217;s a somewhat [...]]]></description>
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		<title>Why Poker Players Would Make Good Marketers &#8211; A Big Data Story</title>
		<link>http://www.powerthinkingmedia.com/poker-big-data/</link>
		<comments>http://www.powerthinkingmedia.com/poker-big-data/#comments</comments>
		<pubDate>Wed, 06 Mar 2013 16:15:34 +0000</pubDate>
		<dc:creator>Todd L. Michaud</dc:creator>
				<category><![CDATA[Big Data]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.powerthinkingmedia.com/?p=883</guid>
		<description><![CDATA[TweetPoker players and marketers have more in common that you probably think. Both activities require someone to make decisions with a limited set of incomplete information. Both are forced to try things and refine their approach over time as they learn.  They both know that what works today, with this group of people might not [...]]]></description>
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		<title>Big Unstructured Data &#8211; Demystifying Hadoop</title>
		<link>http://www.powerthinkingmedia.com/big-unstructured-data-demystifying-hadoop/</link>
		<comments>http://www.powerthinkingmedia.com/big-unstructured-data-demystifying-hadoop/#comments</comments>
		<pubDate>Wed, 30 Jan 2013 04:27:29 +0000</pubDate>
		<dc:creator>Todd L. Michaud</dc:creator>
				<category><![CDATA[Big Data]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.powerthinkingmedia.com/?p=869</guid>
		<description><![CDATA[&#160; When it comes to &#8220;Big Data&#8221; there is a lot of confusion about what the term means.  Processing unstructured data, data that doesn&#8217;t easily fit in rows and columns, is a critical part of a big data strategy. When you think about trying to gain insight form large amounts of unstructured data, then you [...]]]></description>
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		<title>It&#8217;s Time To Get Serious About Your Mobile Loyalty And Payments Strategy</title>
		<link>http://www.powerthinkingmedia.com/its-time-to-get-serious-about-your-mobile-loyalty-and-payments-strategy/</link>
		<comments>http://www.powerthinkingmedia.com/its-time-to-get-serious-about-your-mobile-loyalty-and-payments-strategy/#comments</comments>
		<pubDate>Mon, 17 Sep 2012 13:00:57 +0000</pubDate>
		<dc:creator>Todd L. Michaud</dc:creator>
				<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://www.powerthinkingmedia.com/?p=795</guid>
		<description><![CDATA[TweetAre you looking to enhance your interactions with your customers by engaging them via their mobile device?  Do you feel lost when it comes to developing a mobile payments strategy?  Not sure where to start on creating a next generation mobile loyalty platform? Power Thinking Media has created a service offering designed specifically for retailers [...]]]></description>
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		<title>Power Thinking Retail &#8211; The Revolution Is Underway</title>
		<link>http://www.powerthinkingmedia.com/power-thinking-retail/</link>
		<comments>http://www.powerthinkingmedia.com/power-thinking-retail/#comments</comments>
		<pubDate>Fri, 03 Aug 2012 23:14:23 +0000</pubDate>
		<dc:creator>Todd L. Michaud</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.powerthinkingmedia.com/?p=785</guid>
		<description><![CDATA[TweetWe are in the midst of an unprecedented convergence of technologies in the retail space: Social Media, Mobile Technology, Cloud Services and Big Data. Projects in any one of these areas can have significant impact to a retailers top and bottom line. But together, together their power is off the charts! This &#8220;perfect storm&#8221; of [...]]]></description>
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		<title>The Backward World Of Loyalty: “I’d Like A VCR, A Wired Phone and a Plastic Loyalty Card, Please”</title>
		<link>http://www.powerthinkingmedia.com/the-backward-world-of-loyalty-id-like-a-vcr-a-wired-phone-and-a-plastic-loyalty-card-please/</link>
		<comments>http://www.powerthinkingmedia.com/the-backward-world-of-loyalty-id-like-a-vcr-a-wired-phone-and-a-plastic-loyalty-card-please/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 19:39:39 +0000</pubDate>
		<dc:creator>Todd L. Michaud</dc:creator>
				<category><![CDATA[Storefront Backtalk]]></category>

		<guid isPermaLink="false">http://www.powerthinkingmedia.com/?p=598</guid>
		<description><![CDATA[When it comes to loyalty, many retailers are stuck in the 1990s. Does anyone else find it funny that in a world where you can very easily have a video conference with your kids from a $500 tablet over free Wi-Fi from a random hotel, we’re expected to keep a 3.3- x 2.2-inch piece of [...]]]></description>
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		<title>It’s Time to Ditch the Spaghetti Diagrams</title>
		<link>http://www.powerthinkingmedia.com/its-time-to-ditch-the-spaghetti-diagrams/</link>
		<comments>http://www.powerthinkingmedia.com/its-time-to-ditch-the-spaghetti-diagrams/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 14:57:03 +0000</pubDate>
		<dc:creator>Todd L. Michaud</dc:creator>
				<category><![CDATA[Storefront Backtalk]]></category>

		<guid isPermaLink="false">http://www.powerthinkingmedia.com/?p=552</guid>
		<description><![CDATA[TweetWith all of the new data coming in from mobile and social, retail IT has a truly strategic psychological problem. The old way of creating interfaces between systems can’t scale and will not deliver the results this new world of information overload demands. You’ve got to stop thinking about interfaces and start thinking about services. [...]]]></description>
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		<title>New Facebook &#8220;Actions&#8221; Disrupt The Marketing Game, Again&#8230;</title>
		<link>http://www.powerthinkingmedia.com/facebook-actions-disrupt-marketing-game/</link>
		<comments>http://www.powerthinkingmedia.com/facebook-actions-disrupt-marketing-game/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 20:02:32 +0000</pubDate>
		<dc:creator>Todd L. Michaud</dc:creator>
				<category><![CDATA[Retail]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook marketing]]></category>
		<category><![CDATA[social marketing]]></category>

		<guid isPermaLink="false">http://www.powerthinkingmedia.com/?p=539</guid>
		<description><![CDATA[TweetWith over 700 Million users and a pending, massive IPO on the horizon, there has been a lot of talk about Facebook recently.  I am surprised by the lack of coverage of the new Facebook Actions and how dramatic of an impact that I feel it will have on the brands that use Facebook as [...]]]></description>
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