powersports marketing digest

m-b to sell smart ev scooter in 2014

2012-05-12T17:40:26Z

mb’s smart ev scooter is set to sell I take last week’s news of Daimler’s entry into the green scooter market come 2014 as more of a solidification of their alt transport low-zero emissions SMART brand than any sudden two-wheeled epiphany. Miniscule financial risk, max pr value, and a lot of genuine utilitarian functionality backed [...]

china’s syndrome: getting past the past

2012-05-10T21:11:34Z

conceptions about china may be incomplete When it comes to opinions, those regarding China by Westerners seldom rise to superlative. From child labor sweatshops to cheap plastic trinkets to shoddily constructed knockoffs to IP piracy, the average take is commonly one of polluted cities and human rights abuses. Apple’s iPhones aside. SapientNitro Global Marketing Strategy [...]

barcamp tours tampa

2012-04-25T01:38:18Z

barcamp brings top talent to tampa Perfect Fall weather welcomed a standing room only crowd to Kforce’s Tampa headquarters for a day-long code fest of presenters from across the country. It was my first Barcamp, and it wasn’t until I parked and registered for the Saturday series of 30-minute presentations that I fully realized it [...]

what’s it like? don’t ask – just watch

2012-04-17T20:05:40Z

if you have to ask… Next to “What came first?” the most difficult question asked by non-riders is what’s it like to ride a motorcycle. It’s a question that’s given rise to countless variations of the same t-shirt, all to the point that if you have to ask you’ll never understand. Which brings me to [...]

powersports pays price for poor pr

2012-04-16T19:15:40Z

the slippery slope to silliness Several years ago I put together an easy to follow guide that offers solutions for three of the most common errors made by DIY publicists. Since then I’ve noticed a significant increase in the number of powersports announcements distributed under the hi-jacked heading of FOR IMMEDIATE RELEASE! So poorly [...]

pri to sema move signals big change

2012-03-20T21:03:09Z

pri announces sale of event to motorsports giant sema The Performance Racing Industry racing aftermarket manufacturers event announced the sale of their popular mid-winter event, held in recent years in Orlando’s Orange County Convention Center, to event competitor Specialty Equipment Market Association, known internationally for their hugely entertaining Las Vegas mega-show. Read more on the [...]

dealer expo credibility gets shredded

2012-03-02T23:38:55Z

everything coming up roses? not so fast The continuing struggles of the powersports market coupled with the rise of social media haven’t been kind to Advanstar’s Dealer Expo signature event, even less so to its flagship b2b pub Dealernews. This fact was painfully born out when Joel Martin, head of Martin Racing Performance and a [...]

performance racing industries expo

2012-02-13T21:38:55Z

Performance Racing Industries Returns To Orlando PRI has found a permanent home at the Orange County Convention Center. Though exhibitors and attendance was somewhat smaller than in years past, the net result was an event that was easier to navigate and absorb. The 2011 event featured live, knockout kart racing and a list of vendors [...]

wiring your bike just got easier

2012-02-01T22:10:11Z

free wiring diagram for electric start big twin When I first started building bikes one of the first things to go was the worn out wiring harness. When it was time to reconstruct, the tech manuals really weren’t that helpful so one of my early experiments with desktop publishing was to create my own made [...]

the art of favicons – youtube revisioned

2012-01-07T18:03:13Z

Just noticed YouTube’s updated favicon. Cleaner? Yes. Better? No. Favicons are one of the web’s finest tiny treasures, used to impart individuality and brand identity at the most basic browser URL address level. It’s a mini-logo that IDs the site as original and authentic. The process of favicon creation is a definite art, not just [...]