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	<title type="text">powersports marketing digest</title>
	<subtitle type="text" />

	<updated>2010-09-01T16:05:44Z</updated>

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		<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/atom+xml" href="http://feeds.feedburner.com/PowersportsMarketingDigest" /><feedburner:info uri="powersportsmarketingdigest" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><feedburner:emailServiceId>PowersportsMarketingDigest</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><entry>
		<author>
			<name>John</name>
						<uri>http://siebenthalercreative.com</uri>
					</author>
		<title type="html"><![CDATA[dan rather at poynter institute]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/PowersportsMarketingDigest/~3/uyESRXnTaXM/" />
		<id>http://siebenthalercreative.com/blog/?p=1008</id>
		<updated>2010-09-01T16:05:44Z</updated>
		<published>2010-09-01T15:56:52Z</published>
		<category scheme="http://siebenthalercreative.com/blog" term="on the road" /><category scheme="http://siebenthalercreative.com/blog" term="broadcast journalism" /><category scheme="http://siebenthalercreative.com/blog" term="dan rather" /><category scheme="http://siebenthalercreative.com/blog" term="network news" /><category scheme="http://siebenthalercreative.com/blog" term="poynter institute" /><category scheme="http://siebenthalercreative.com/blog" term="st. petersburg" />		<summary type="html"><![CDATA[rather highlights legendary career Last night&#8217;s Community Conversation &#8220;Dan Rather: Tough Questions, Tough Reporter&#8221; at St. Petersburg&#8217;s Poynter Institute was a first person smorgasbord of world events over the past half century, mostly framed in political perspective, that ended with an unexpected benediction on the need to teach America&#8217;s children &#8211; targeting the seventh grade [...]]]></summary>
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	<feedburner:origLink>http://siebenthalercreative.com/blog/?p=1008</feedburner:origLink></entry>
		<entry>
		<author>
			<name>John</name>
						<uri>http://siebenthalercreative.com</uri>
					</author>
		<title type="html"><![CDATA[cycle world management shakeup]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/PowersportsMarketingDigest/~3/h_dYxlZqedA/" />
		<id>http://siebenthalercreative.com/blog/?p=986</id>
		<updated>2010-08-04T21:20:09Z</updated>
		<published>2010-08-04T20:19:54Z</published>
		<category scheme="http://siebenthalercreative.com/blog" term="industry insight" /><category scheme="http://siebenthalercreative.com/blog" term="advertising" /><category scheme="http://siebenthalercreative.com/blog" term="cycle world" /><category scheme="http://siebenthalercreative.com/blog" term="hfm" /><category scheme="http://siebenthalercreative.com/blog" term="larry little" /><category scheme="http://siebenthalercreative.com/blog" term="marketing" /><category scheme="http://siebenthalercreative.com/blog" term="paul labella" />		<summary type="html"><![CDATA[little out; leisner named as replacement In a series of major management changes at Cycle World magazine this week, Senior Vice-President/Chief Brand Officer Larry Little (left) was let go August 4th, following earlier news of the departure of Vice-President Brand Publisher (formerly national Advertising Director) Paul LaBella and long time veteran national Advertising Coordinator Dottie [...]]]></summary>
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	<feedburner:origLink>http://siebenthalercreative.com/blog/?p=986</feedburner:origLink></entry>
		<entry>
		<author>
			<name>John</name>
						<uri>http://siebenthalercreative.com</uri>
					</author>
		<title type="html"><![CDATA[the ultimate consumer]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/PowersportsMarketingDigest/~3/ECXydhnGNJ0/" />
		<id>http://siebenthalercreative.com/blog/?p=982</id>
		<updated>2010-08-04T13:08:37Z</updated>
		<published>2010-08-04T13:08:37Z</published>
		<category scheme="http://siebenthalercreative.com/blog" term="marketing mixup" /><category scheme="http://siebenthalercreative.com/blog" term="seriously cool" /><category scheme="http://siebenthalercreative.com/blog" term="advertising" /><category scheme="http://siebenthalercreative.com/blog" term="chevy" /><category scheme="http://siebenthalercreative.com/blog" term="corvette" /><category scheme="http://siebenthalercreative.com/blog" term="marketing" /><category scheme="http://siebenthalercreative.com/blog" term="motorsports" /><category scheme="http://siebenthalercreative.com/blog" term="pr" />		<summary type="html"><![CDATA[why pay once when you can pay twice? Does Corvette know their customers or what? Say you&#8217;ve got a hankering for a nifty new ZR1 or Z06. The dealership&#8217;s walked you through all the paperwork, but in order to really feel fulfilled, you&#8217;d like to lend a hand on the engine assembly line. For a [...]]]></summary>
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	<feedburner:origLink>http://siebenthalercreative.com/blog/?p=982</feedburner:origLink></entry>
		<entry>
		<author>
			<name>John</name>
						<uri>http://siebenthalercreative.com</uri>
					</author>
		<title type="html"><![CDATA[harden leaves husqvarna]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/PowersportsMarketingDigest/~3/oGgUj_DForM/" />
		<id>http://siebenthalercreative.com/blog/?p=966</id>
		<updated>2010-07-30T19:48:14Z</updated>
		<published>2010-07-30T19:39:06Z</published>
		<category scheme="http://siebenthalercreative.com/blog" term="industry insight" /><category scheme="http://siebenthalercreative.com/blog" term="marketing mixup" /><category scheme="http://siebenthalercreative.com/blog" term="on the web" /><category scheme="http://siebenthalercreative.com/blog" term="pr sightings" /><category scheme="http://siebenthalercreative.com/blog" term="husqvarna" /><category scheme="http://siebenthalercreative.com/blog" term="ktm" /><category scheme="http://siebenthalercreative.com/blog" term="motorcycles" /><category scheme="http://siebenthalercreative.com/blog" term="offroad" /><category scheme="http://siebenthalercreative.com/blog" term="powersports" /><category scheme="http://siebenthalercreative.com/blog" term="red bull" /><category scheme="http://siebenthalercreative.com/blog" term="scot harden" />		<summary type="html"><![CDATA[harden announces resignation In a major head turner in the world of off-road, Scot Harden, long time former marketing director at KTM, announced his departure after a short-lived reunion with his original and current employer Husqvarna. Harden said it, &#8220;…was certainly a tough decision,&#8221; but left plenty for others to speculate on as far as [...]]]></summary>
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	<feedburner:origLink>http://siebenthalercreative.com/blog/?p=966</feedburner:origLink></entry>
		<entry>
		<author>
			<name>John</name>
						<uri>http://siebenthalercreative.com</uri>
					</author>
		<title type="html"><![CDATA[fresh twist in online ads]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/PowersportsMarketingDigest/~3/ZQD2cR27Utg/" />
		<id>http://siebenthalercreative.com/blog/?p=958</id>
		<updated>2010-07-20T16:53:03Z</updated>
		<published>2010-07-20T16:53:02Z</published>
		<category scheme="http://siebenthalercreative.com/blog" term="design notes" /><category scheme="http://siebenthalercreative.com/blog" term="on the web" /><category scheme="http://siebenthalercreative.com/blog" term="seriously cool" /><category scheme="http://siebenthalercreative.com/blog" term="advertising" /><category scheme="http://siebenthalercreative.com/blog" term="css" /><category scheme="http://siebenthalercreative.com/blog" term="daily beast" /><category scheme="http://siebenthalercreative.com/blog" term="graphic design" /><category scheme="http://siebenthalercreative.com/blog" term="marketing" /><category scheme="http://siebenthalercreative.com/blog" term="online ads" /><category scheme="http://siebenthalercreative.com/blog" term="poynter institute" /><category scheme="http://siebenthalercreative.com/blog" term="text wrap" />		<summary type="html"><![CDATA[Got caught up reading a link from Poynter Institute&#8217;s Daily Beast RSS feed and noticed this tasty fresh approach to presenting online advertising &#8211; note the word wrap to the ad&#8217;s outline. For all I know this technique&#8217;s been around awhile but it&#8217;s the first time I&#8217;ve noticed. End result: eyecatching integration and another step [...]]]></summary>
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		<thr:total>0</thr:total>
	<feedburner:origLink>http://siebenthalercreative.com/blog/?p=958</feedburner:origLink></entry>
		<entry>
		<author>
			<name>John</name>
						<uri>http://siebenthalercreative.com</uri>
					</author>
		<title type="html"><![CDATA[us highland execs die in plane crash]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/PowersportsMarketingDigest/~3/oa7HQaS8E4Q/" />
		<id>http://siebenthalercreative.com/blog/?p=944</id>
		<updated>2010-07-15T00:41:57Z</updated>
		<published>2010-07-12T03:09:23Z</published>
		<category scheme="http://siebenthalercreative.com/blog" term="industry insight" /><category scheme="http://siebenthalercreative.com/blog" term="chase bales" /><category scheme="http://siebenthalercreative.com/blog" term="damian riddoch" /><category scheme="http://siebenthalercreative.com/blog" term="enduro" /><category scheme="http://siebenthalercreative.com/blog" term="husqvarna" /><category scheme="http://siebenthalercreative.com/blog" term="mats malmberg" /><category scheme="http://siebenthalercreative.com/blog" term="motocross" /><category scheme="http://siebenthalercreative.com/blog" term="motorcycle" /><category scheme="http://siebenthalercreative.com/blog" term="plane crash" /><category scheme="http://siebenthalercreative.com/blog" term="powersports" /><category scheme="http://siebenthalercreative.com/blog" term="supermoto" /><category scheme="http://siebenthalercreative.com/blog" term="us highland" />		<summary type="html"><![CDATA[US Highland Motorcycles COO Chase Bales, company President Mats Malmberg and CFO Damian Riddoch died in a plane wreck Saturday, July 10. According to initial news reports, their twin-engine aircraft, registered to and piloted by Mr. Bales, apparantly ran out of fuel and crashed short of the runway while attempting to land at Tulsa International [...]]]></summary>
		<link rel="replies" type="text/html" href="http://siebenthalercreative.com/blog/?p=944#comments" thr:count="0" />
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		<thr:total>0</thr:total>
	<feedburner:origLink>http://siebenthalercreative.com/blog/?p=944</feedburner:origLink></entry>
		<entry>
		<author>
			<name>John</name>
						<uri>http://siebenthalercreative.com</uri>
					</author>
		<title type="html"><![CDATA[mc mag folds; 30 years and out]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/PowersportsMarketingDigest/~3/WtW_LIR90iI/" />
		<id>http://siebenthalercreative.com/blog/?p=916</id>
		<updated>2010-06-19T01:48:32Z</updated>
		<published>2010-06-18T19:32:04Z</published>
		<category scheme="http://siebenthalercreative.com/blog" term="industry insight" /><category scheme="http://siebenthalercreative.com/blog" term="seen in print" /><category scheme="http://siebenthalercreative.com/blog" term="b2b" /><category scheme="http://siebenthalercreative.com/blog" term="motorcycle industry magazine" /><category scheme="http://siebenthalercreative.com/blog" term="powersports" /><category scheme="http://siebenthalercreative.com/blog" term="print" /><category scheme="http://siebenthalercreative.com/blog" term="publishing" /><category scheme="http://siebenthalercreative.com/blog" term="trade publications" />		<summary type="html"><![CDATA[In an announcement e-mailed &#8211; ironically, considering &#8211; June 18, Rick Campbell, Publisher and Editor of Motorcycle/ATV/UTV Industry Magazine(s) and the Powersports International Internet Expos (PIIE), will cease operations July 1, 2010. (www.mimag.com) Campbell is the latest casualty in print&#8217;s war of attrition with online (digital) content, further hampered by a devastated powersports market in [...]]]></summary>
		<link rel="replies" type="text/html" href="http://siebenthalercreative.com/blog/?p=916#comments" thr:count="0" />
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		<thr:total>0</thr:total>
	<feedburner:origLink>http://siebenthalercreative.com/blog/?p=916</feedburner:origLink></entry>
		<entry>
		<author>
			<name>John</name>
						<uri>http://siebenthalercreative.com</uri>
					</author>
		<title type="html"><![CDATA[the ad harley should have made]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/PowersportsMarketingDigest/~3/rsQ9p3libHs/" />
		<id>http://siebenthalercreative.com/blog/?p=900</id>
		<updated>2010-06-15T15:53:14Z</updated>
		<published>2010-06-15T15:49:02Z</published>
		<category scheme="http://siebenthalercreative.com/blog" term="marketing mixup" /><category scheme="http://siebenthalercreative.com/blog" term="advertising" /><category scheme="http://siebenthalercreative.com/blog" term="creative" /><category scheme="http://siebenthalercreative.com/blog" term="harley" /><category scheme="http://siebenthalercreative.com/blog" term="harley-davidson" /><category scheme="http://siebenthalercreative.com/blog" term="marketing" /><category scheme="http://siebenthalercreative.com/blog" term="wieden and kennedy" />		<summary type="html"><![CDATA[jeep would settle for just a little respect As The Motor Company continues to lurch from marketing pillar to advertising post, this new message for Jeep Chrysler nicely summons the Zeitgeist Harley historically fails to communicate. The 60-second ad from Wieden+Kennedy (Nike) introduces Jeep&#8217;s new slogan, &#8220;The Things We Make, Make Us.&#8221; Wow. Perfect. And [...]]]></summary>
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		<thr:total>0</thr:total>
	<feedburner:origLink>http://siebenthalercreative.com/blog/?p=900</feedburner:origLink></entry>
		<entry>
		<author>
			<name>John</name>
						<uri>http://siebenthalercreative.com</uri>
					</author>
		<title type="html"><![CDATA[buell brand warrior bites back]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/PowersportsMarketingDigest/~3/Bcn8GLgp5yM/" />
		<id>http://siebenthalercreative.com/blog/?p=893</id>
		<updated>2010-06-07T14:05:44Z</updated>
		<published>2010-06-07T14:05:44Z</published>
		<category scheme="http://siebenthalercreative.com/blog" term="industry insight" /><category scheme="http://siebenthalercreative.com/blog" term="on the web" /><category scheme="http://siebenthalercreative.com/blog" term="buell" /><category scheme="http://siebenthalercreative.com/blog" term="harley" /><category scheme="http://siebenthalercreative.com/blog" term="harley-davidson" /><category scheme="http://siebenthalercreative.com/blog" term="marketing" /><category scheme="http://siebenthalercreative.com/blog" term="video" />		<summary type="html"><![CDATA[ouch! this buell brand warrior skewers the motor company This bullseye parody by halfthrottle over on YouTube has garnered nearly 150,00 views since it was posted on May 24th, and though Harley&#8217;s flailing marketing isn&#8217;t specifically called out, it&#8217;s a broad &#8211; and accurate &#8211; indictment of a brand that can&#8217;t decide what it should [...]]]></summary>
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	<feedburner:origLink>http://siebenthalercreative.com/blog/?p=893</feedburner:origLink></entry>
		<entry>
		<author>
			<name>John</name>
						<uri>http://siebenthalercreative.com</uri>
					</author>
		<title type="html"><![CDATA[bp names disaster insider to deflect critics]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/PowersportsMarketingDigest/~3/268LCesFu44/" />
		<id>http://siebenthalercreative.com/blog/?p=879</id>
		<updated>2010-06-19T01:49:09Z</updated>
		<published>2010-06-02T20:27:36Z</published>
		<category scheme="http://siebenthalercreative.com/blog" term="pr sightings" /><category scheme="http://siebenthalercreative.com/blog" term="bp" /><category scheme="http://siebenthalercreative.com/blog" term="crisis management" /><category scheme="http://siebenthalercreative.com/blog" term="pr" /><category scheme="http://siebenthalercreative.com/blog" term="public relations" />		<summary type="html"><![CDATA[bp&#8217;s above ground blunders rival undersea disaster What are they thinking? Every single time BP head Tony Hayward opens his mouth it&#8217;s only to change feet! Now comes news that the geniuses behind what&#8217;s shaping up to be the most inept crisis management since the birth of the genre have hired one of the key [...]]]></summary>
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		<thr:total>0</thr:total>
	<feedburner:origLink>http://siebenthalercreative.com/blog/?p=879</feedburner:origLink></entry>
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