PPC-Advice.com

Interview with Tim Ash, SiteTuners’ Testing and Conversion Expert

Garry Przyklenk — Mon, 06 Jul 2009 12:45:52 +0000

An introduction? That could be tough, how can I possibly do justice to Tim Ash? If you’ve seen this man talk at a conference or show before, you know the energy and charisma that comes off...

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Interview with Avinash Kaushik, Google Analytics Guru

Garry Przyklenk — Mon, 29 Jun 2009 12:00:55 +0000

The honor of interviewing a world-renowned Web Analytics expert such as Avinash Kaushik doesn’t come along every day, so I’m pleased to present a little preview into what marketers can...

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Firefox 3.5 Preview, what it’ll mean for marketers

Garry Przyklenk — Fri, 26 Jun 2009 20:09:25 +0000

There will be a new Firefox to grace desktops everywhere, maybe as a knee-jerk reaction to the increasing amount of outcry regarding Mozilla Firefox’s increasing bloatedness, increased...

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Solid Online Marketing Tips for a Shaky Economy

Garry Przyklenk — Thu, 25 Jun 2009 14:44:59 +0000

With all the talk lately about new and emerging technologies, social spheres, and potential easy wins in online marketing, it’s hard to decipher the signal from the noise. A shaky economy...

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Free webcast: Integrating Social Media into Business Strategy

Garry Przyklenk — Wed, 17 Jun 2009 23:24:37 +0000

As a precursor to SES San Jose, Charlene Li, author of “Groundswell” and keynote speaker at the upcoming show and Matt McGowan of Search Engine Strategies will be offering a free webcast...

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SES Toronto Day 2: Recap

Garry Przyklenk — Tue, 09 Jun 2009 21:52:59 +0000

On the heels of a relatively productive first day at SES Toronto, day two delivered more of the same. With an impressive keynote address, and more sessions packed into a somewhat busier trafficked...

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SES Toronto: Day 1 Recap

Garry Przyklenk — Tue, 09 Jun 2009 00:45:56 +0000

You know: given the current economic crisis, turn out for SES Toronto is actually better than I suspected, and so is the production value. Granted, it’s no San Jose, but it’s pretty good...

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Hitwise, eh? Welcome to the Great Canadian North!

Garry Przyklenk — Wed, 03 Jun 2009 01:30:38 +0000

On the week leading up to Search Engine Strategies Toronto comes news from Hitwise of their entry into the Canadian market. Obviously, they must have struck a deal with one or two of only three...

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Google Wave extends features of Google Docs, gets social

Garry Przyklenk — Tue, 02 Jun 2009 02:14:11 +0000

Am I the only one that isn’t too excited about Google Wave? What’s promised as the next big thing in social media and online collaboration definitely sounds interesting, but it’s...

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Google Adwords allows Trademark Usage in Search Ads

Garry Przyklenk — Tue, 19 May 2009 12:44:43 +0000

Whoa, didn’t see this one coming. In a surprising move yesterday, Google announced that advertisers would be allowed to use trademarked terms in their search ads, making for quite the...

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Google’s Search Based Keyword Tool: Finding Diamonds in the Long-tail

Garry Przyklenk — Mon, 18 May 2009 12:28:28 +0000

In marketing, vendor and partner transparency is king; more transparency equals better client relations. In the online marketing world, there’s the tendency for vendor relations to languish or...

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SES Toronto Pre-Show Interview: Janice Hatch, Google

Garry Przyklenk — Tue, 05 May 2009 12:30:23 +0000

Continuing my pre-show coverage of Search Engine Strategies Toronto, I have the privilege of introducing Janice Hatch of Google Canada. Janice is scheduled to speak on Day 2 of the conference in a...

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SES Toronto Pre-Show Interview: Julie Batten, Klick Communications

Garry Przyklenk — Wed, 22 Apr 2009 19:37:42 +0000

In response to my coverage of previous Search Engine Strategies events last year, the organizers of the show reached out to ask me if I would interview a few of the speakers this year. In the first...

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Online marketing recommended reading list

Garry Przyklenk — Sat, 18 Apr 2009 23:59:18 +0000

Expanding my skill set and enhancing understanding of a topic is something I’m always interested in doing, especially in a very fast-paced industry such as online marketing. Although there are...

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Tracking Paid versus Organic keywords in Omniture SiteCatalyst

Garry Przyklenk — Fri, 03 Apr 2009 19:05:01 +0000

I received an interesting plea for help recently via e-mail regarding tracking paid versus organic keywords in Omniture SiteCatalyst. Although many functions are available within vanilla...

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Campaign Attribution: Diplomacy and playing favorites

Garry Przyklenk — Thu, 02 Apr 2009 01:38:40 +0000

Attending the eMetrics conference this week in Toronto wasn’t necessarily a huge eye-opener for me, but several insightful discussions did arise from the show’s fundamentally significant...

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PPC-Advice.com now available via mobile

Garry Przyklenk — Tue, 31 Mar 2009 13:02:35 +0000

Ever wish you could read this blog on the go using your favorite handheld device? Now you can! Just hit up this website as you normally would, and our cheesy-looking phone-friendly interface should...

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New in Google Adwords: Behavioral Targeting

Garry Przyklenk — Wed, 25 Mar 2009 22:06:30 +0000

No doubt, an internet marketer’s toughest job is finding the right mix of advertising cost, overall brand value for ad placements, and conveying value proposition to drive conversion. We can...

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Weathering the storm of a recession with SEO and PPC

Garry Przyklenk — Tue, 10 Mar 2009 00:05:26 +0000

With the winter months dragging ever-so-slowly forward, and the markets showing very little signs of improvement in the foreseeable future, many online retailers are rethinking their strategies to...

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Turning Online Ads into Amish Furniture

Garry Przyklenk — Tue, 03 Feb 2009 03:37:16 +0000

Are you a business owner, or indirectly responsible for your online advertising conversion funnel? Have you ever wondered why your business might be getting decent traffic through online channels...

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