http://www.ppcwhiz.com Pay-per-click tips, tricks and news Thu, 27 Aug 2009 14:18:06 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://feedproxy.google.com/~r/PPC-Whiz/~3/rsAXgt-LGaw/ http://www.ppcwhiz.com/index.php/2009/08/27/how-are-conversion-rates-effected-by-ad-position/#comments Thu, 27 Aug 2009 14:16:43 +0000 Adam Green http://www.ppcwhiz.com/?p=28 submit_url = 'http://www.ppcwhiz.com/index.php/2009/08/27/how-are-conversion-rates-effected-by-ad-position/';What I love about PPC marketing is there are so many things you can test to increase (or decrease) the overall impact on sales, leads or goals for a client.  Today, Google and it’s Chief Economist, Hal Varian released some very interesting data regarding how conversion rates are affected by the position of an ad. [...] ]]> http://www.ppcwhiz.com/index.php/2009/08/27/how-are-conversion-rates-effected-by-ad-position/feed/ 1 http://www.ppcwhiz.com/index.php/2009/08/27/how-are-conversion-rates-effected-by-ad-position/ http://feedproxy.google.com/~r/PPC-Whiz/~3/xS5GiJDRmhY/ http://www.ppcwhiz.com/index.php/2009/07/26/how-to-manage-and-optimize-googles-content-network/#comments Sun, 26 Jul 2009 21:06:45 +0000 Adam Green http://www.ppcwhiz.com/?p=23 submit_url = 'http://www.ppcwhiz.com/index.php/2009/07/26/how-to-manage-and-optimize-googles-content-network/';Before I begin… let me say, it has been a while!  Sorry for letting this blog go stale.  I had the best of intentions but sometimes, work (pesky clients!) gets in the way.  Alas, I found a rainy Sunday afternoon in between chores to post. I am not a huge fan of the content network for [...] ]]> http://www.ppcwhiz.com/index.php/2009/07/26/how-to-manage-and-optimize-googles-content-network/feed/ 1 http://www.ppcwhiz.com/index.php/2009/07/26/how-to-manage-and-optimize-googles-content-network/ http://feedproxy.google.com/~r/PPC-Whiz/~3/kJH07OuAy-Q/ http://www.ppcwhiz.com/index.php/2008/10/06/spark-the-canadian-election-download-your-digital-lawn-sign/#comments Tue, 07 Oct 2008 01:08:55 +0000 Adam Green http://www.ppcwhiz.com/index.php/2008/10/06/spark-the-canadian-election-download-your-digital-lawn-sign/ submit_url = 'http://www.ppcwhiz.com/index.php/2008/10/06/spark-the-canadian-election-download-your-digital-lawn-sign/';What happens if you don’t have a lawn to post a lawn sign?  Simple, download a digital one! Make your voice heard and download one of your own here: Digital Lawn Signs from Spark Internet Marketing. ]]> http://www.ppcwhiz.com/index.php/2008/10/06/spark-the-canadian-election-download-your-digital-lawn-sign/feed/ 0 http://www.ppcwhiz.com/index.php/2008/10/06/spark-the-canadian-election-download-your-digital-lawn-sign/ http://feedproxy.google.com/~r/PPC-Whiz/~3/j17qM4Qx5g4/ http://www.ppcwhiz.com/index.php/2008/08/18/50-to-someone-who-can-get-a-higher-ctr/#comments Mon, 18 Aug 2008 21:42:27 +0000 Adam Green http://www.ppcwhiz.com/index.php/2008/08/18/50-to-someone-who-can-get-a-higher-ctr/ submit_url = 'http://www.ppcwhiz.com/index.php/2008/08/18/50-to-someone-who-can-get-a-higher-ctr/';I love seeing a good CTR, a nice high CTR that I know I can live off of and decrease bids around.  Well… I can finally retire a happy man.  I am happy to announce a CTR that is … well…  just plain out of this world. Curious? Check this screen shot out! Yup – you read that [...] ]]> http://www.ppcwhiz.com/index.php/2008/08/18/50-to-someone-who-can-get-a-higher-ctr/feed/ 2 http://www.ppcwhiz.com/index.php/2008/08/18/50-to-someone-who-can-get-a-higher-ctr/ http://feedproxy.google.com/~r/PPC-Whiz/~3/9-WW8ZM8Q_0/ http://www.ppcwhiz.com/index.php/2008/07/09/google-keyword-search-volume-released/#comments Wed, 09 Jul 2008 18:26:16 +0000 Adam Green http://www.ppcwhiz.com/index.php/2008/07/09/google-keyword-search-volume-released/ submit_url = 'http://www.ppcwhiz.com/index.php/2008/07/09/google-keyword-search-volume-released/';I got all excited when I read some ppc blog posts showing new search volume numbers that had been released in Google’s Keyword tool. I hurried to my bookmark bar, opened up Adwords, clicked on the Google Keyword tool and…. wait for it… nothing. Booo. I was dissapointed like a kid who [...] ]]> http://www.ppcwhiz.com/index.php/2008/07/09/google-keyword-search-volume-released/feed/ 3 http://www.ppcwhiz.com/index.php/2008/07/09/google-keyword-search-volume-released/ http://feedproxy.google.com/~r/PPC-Whiz/~3/ouNEQ8qLRVA/ http://www.ppcwhiz.com/index.php/2008/07/02/what-not-to-do-when-uploading-your-ppc-campaign/#comments Wed, 02 Jul 2008 12:40:56 +0000 Adam Green http://www.ppcwhiz.com/index.php/2008/07/02/what-not-to-do-when-uploading-your-ppc-campaign/ submit_url = 'http://www.ppcwhiz.com/index.php/2008/07/02/what-not-to-do-when-uploading-your-ppc-campaign/';I’ve made some dumb mistakes in my day. Most of my mistakes seem to involve a spelling mistake of some sort. I haven’t (thank goodness) done this…yet. I should call TorontoTourism.com and offer them a quick campaign optimization. I expect this add might be pulling their CTR down a little ]]> http://www.ppcwhiz.com/index.php/2008/07/02/what-not-to-do-when-uploading-your-ppc-campaign/feed/ 1 http://www.ppcwhiz.com/index.php/2008/07/02/what-not-to-do-when-uploading-your-ppc-campaign/ http://feedproxy.google.com/~r/PPC-Whiz/~3/h0SFnrQe0v8/ http://www.ppcwhiz.com/index.php/2008/07/01/getting-back-into-blogging-with-scribefire/#comments Wed, 02 Jul 2008 02:52:55 +0000 Adam Green http://www.ppcwhiz.com/index.php/2008/07/01/getting-back-into-blogging-with-scribefire/ submit_url = 'http://www.ppcwhiz.com/index.php/2008/07/01/getting-back-into-blogging-with-scribefire/';Wow… it has been a long time. Where have I been? Well, I was in Seattle where I finally got to meet up with James Zolman from semvironment (check out his new site design if you haven’t already). His first comments were: “Nice to finally meet you Adam, why aren’t you blogging [...] ]]> http://www.ppcwhiz.com/index.php/2008/07/01/getting-back-into-blogging-with-scribefire/feed/ 2 http://www.ppcwhiz.com/index.php/2008/07/01/getting-back-into-blogging-with-scribefire/ http://feedproxy.google.com/~r/PPC-Whiz/~3/32ApSUdO9io/ http://www.ppcwhiz.com/index.php/2008/02/21/microsoft-adcentre-affiliate-program-closing/#comments Fri, 22 Feb 2008 00:58:49 +0000 Adam Green http://www.ppcwhiz.com/index.php/2008/02/21/microsoft-adcentre-affiliate-program-closing/ submit_url = 'http://www.ppcwhiz.com/index.php/2008/02/21/microsoft-adcentre-affiliate-program-closing/';I received an email yesterday from the Microsoft AdCentre Affiliate program team stating that effective February 28th 2008, they are closing their affiliate program and coupons for Microsoft AdCentre. Anyone else recieved this? I logged into the affiliate system to check for any messages there and didn’t see anything to state they are ending their [...] ]]> http://www.ppcwhiz.com/index.php/2008/02/21/microsoft-adcentre-affiliate-program-closing/feed/ 1 http://www.ppcwhiz.com/index.php/2008/02/21/microsoft-adcentre-affiliate-program-closing/ http://feedproxy.google.com/~r/PPC-Whiz/~3/2Gki1Bj6eiA/ http://www.ppcwhiz.com/index.php/2008/02/19/dear-google-some-adwords-analytics-features-we-need-part-1/#comments Wed, 20 Feb 2008 00:18:03 +0000 Adam Green http://www.ppcwhiz.com/index.php/2008/02/19/dear-google-some-adwords-analytics-features-we-need-part-1/ submit_url = 'http://www.ppcwhiz.com/index.php/2008/02/19/dear-google-some-adwords-analytics-features-we-need-part-1/';Every now and again, I write down something I would really like Google to improve upon. As a regular user of Google AdWords and Google Analytics, I always seem to come across “fixes” that I would love to see Google make. Rather than sitting on them, I thought I would post them to [...] ]]> http://www.ppcwhiz.com/index.php/2008/02/19/dear-google-some-adwords-analytics-features-we-need-part-1/feed/ 4 http://www.ppcwhiz.com/index.php/2008/02/19/dear-google-some-adwords-analytics-features-we-need-part-1/ http://feedproxy.google.com/~r/PPC-Whiz/~3/hcjTV6UeRu0/ http://www.ppcwhiz.com/index.php/2008/02/15/tracking-exact-ppc-keywords-with-google-analytics/#comments Fri, 15 Feb 2008 13:26:33 +0000 Adam Green http://www.ppcwhiz.com/index.php/2008/02/15/tracking-exact-ppc-keywords-with-google-analytics/ submit_url = 'http://www.ppcwhiz.com/index.php/2008/02/15/tracking-exact-ppc-keywords-with-google-analytics/';First, my apologies for not posting. There was a death in my family and the majority of my time was spent with loved ones as well as trying to stay on top of client work. January and February have been particularly busy with new contracts and clients over at my Toronto internet marketing [...] ]]> http://www.ppcwhiz.com/index.php/2008/02/15/tracking-exact-ppc-keywords-with-google-analytics/feed/ 9 http://www.ppcwhiz.com/index.php/2008/02/15/tracking-exact-ppc-keywords-with-google-analytics/ http://feedproxy.google.com/~r/PPC-Whiz/~3/zyiPSRz2P80/ http://www.ppcwhiz.com/index.php/2008/02/06/advice-for-creating-site-targeted-campaigns/#comments Wed, 06 Feb 2008 13:44:43 +0000 Adam Green http://www.ppcwhiz.com/index.php/2008/02/06/advice-for-creating-site-targeted-campaigns/ submit_url = 'http://www.ppcwhiz.com/index.php/2008/02/06/advice-for-creating-site-targeted-campaigns/';I wrote up a nice post explaining the “Secrets to Success” for creating site placement campaigns and content network campaigns over at Spark Internet Marketing. Check it out, I think you will find it useful for your paid search campaigns.   ]]> http://www.ppcwhiz.com/index.php/2008/02/06/advice-for-creating-site-targeted-campaigns/feed/ 0 http://www.ppcwhiz.com/index.php/2008/02/06/advice-for-creating-site-targeted-campaigns/ http://feedproxy.google.com/~r/PPC-Whiz/~3/UImekjy10Pw/ http://www.ppcwhiz.com/index.php/2008/02/04/tools-advice-for-creating-local-ppc-campaigns/#comments Mon, 04 Feb 2008 15:34:48 +0000 Adam Green http://www.ppcwhiz.com/index.php/2008/02/04/tools-advice-for-creating-local-ppc-campaigns/ submit_url = 'http://www.ppcwhiz.com/index.php/2008/02/04/tools-advice-for-creating-local-ppc-campaigns/';Creating and managing a locally based PPC campaign for a client can be difficult, especially if you don’t reside in your clients area. I’m a Canadian who managers a number of locally based US clients. Though I like to believe my geographic knowledge of America is fairly astute, I still don’t know half [...] ]]> http://www.ppcwhiz.com/index.php/2008/02/04/tools-advice-for-creating-local-ppc-campaigns/feed/ 2 http://www.ppcwhiz.com/index.php/2008/02/04/tools-advice-for-creating-local-ppc-campaigns/ http://feedproxy.google.com/~r/PPC-Whiz/~3/--TdCh0VMww/ http://www.ppcwhiz.com/index.php/2008/02/01/microsoft-buying-yahoo-fine-but-please-support-your-product/#comments Fri, 01 Feb 2008 23:18:25 +0000 Adam Green http://www.ppcwhiz.com/index.php/2008/02/01/microsoft-buying-yahoo-fine-but-please-support-your-product/ submit_url = 'http://www.ppcwhiz.com/index.php/2008/02/01/microsoft-buying-yahoo-fine-but-please-support-your-product/';What a day it has been for us people in search engine marketing. If you partied way to much last night and were passed out for most of the day, you may have missed this – Microsoft Makes $45 Billion Offer for Yahoo! I can’t say this was a suprise and to be honest, it [...] ]]> http://www.ppcwhiz.com/index.php/2008/02/01/microsoft-buying-yahoo-fine-but-please-support-your-product/feed/ 1 http://www.ppcwhiz.com/index.php/2008/02/01/microsoft-buying-yahoo-fine-but-please-support-your-product/ http://feedproxy.google.com/~r/PPC-Whiz/~3/itf7h1WdHoM/ http://www.ppcwhiz.com/index.php/2008/01/29/handy-firefox-extentions-for-internet-marketers/#comments Tue, 29 Jan 2008 15:31:34 +0000 Adam Green http://www.ppcwhiz.com/index.php/2008/01/29/handy-firefox-extentions-for-internet-marketers/ submit_url = 'http://www.ppcwhiz.com/index.php/2008/01/29/handy-firefox-extentions-for-internet-marketers/';I’m a big fan of Firefox. At first it was because I am anti Microsoft (Bill is sending out the hired goons as I type) and wanted to “rebel against the man” but now Firefox offers so many great extensions that can really help the average PPC or SEO manager. I thought I [...] ]]> http://www.ppcwhiz.com/index.php/2008/01/29/handy-firefox-extentions-for-internet-marketers/feed/ 3 http://www.ppcwhiz.com/index.php/2008/01/29/handy-firefox-extentions-for-internet-marketers/ http://feedproxy.google.com/~r/PPC-Whiz/~3/90FwW3RdhB8/ http://www.ppcwhiz.com/index.php/2008/01/24/tearing-a-page-from-msn-google-introduces-demographic-targeting/#comments Thu, 24 Jan 2008 15:42:22 +0000 admin http://www.ppcwhiz.com/index.php/2008/01/24/tearing-a-page-from-msn-google-introduces-demographic-targeting/ submit_url = 'http://www.ppcwhiz.com/index.php/2008/01/24/tearing-a-page-from-msn-google-introduces-demographic-targeting/';Google announced today the ability to demographically target AdWords campaigns, much the same way MSN… well… sort of. First, this feature is in beta mode and will only be available to marketers in the US and UK over the “next few weeks” Demographic bidding will be available to contextually targeted and placement-targeted campaigns on the [...] ]]> http://www.ppcwhiz.com/index.php/2008/01/24/tearing-a-page-from-msn-google-introduces-demographic-targeting/feed/ 1 http://www.ppcwhiz.com/index.php/2008/01/24/tearing-a-page-from-msn-google-introduces-demographic-targeting/