PR 20/20 Blog

Roetzer to Cover Content at 2011 Midwest Social Media Summit

Tracy DiMarino — Mon, 07 Nov 2011 16:45:00 -0500

CLEVELAND — Nov. 7, 2011 — PR 20/20 founder and CEO, Paul Roetzer (@paulroetzer), will present “Give Your Customers the Content They Crave” at the SmartBusiness Midwest Social Media Summit on Nov. 17, 2011 in Cleveland.

Moderated by Brooke Bates (@batesbn), senior editor at SmartBusiness, Roetzer’s session will discuss the intersection of content and community, and provide actionable tips for developing targeted content that resonates with buyers.

Event: 2011 Midwest Social Media Summit
Date: Nov. 17, 2011
Time: 8 a.m. — 6 p.m. (Keynote from 10:15 a.m. — 11 a.m.)
Location: Executive Caterers at Landerhaven
Tickets: Registration is available on the Midwest Social Media Summit site.

This one-day conference offers insight from some of the region's top business leaders on practical social media applications that grow bottom-line revenue.

Roetzer to Speak to the Cleveland American Marketing Association

Tracy DiMarino — Thu, 29 Sep 2011 14:00:00 -0400

Presentation to provide tips for evaluating, hiring and managing modern marketing agencies

CLEVELAND — Sept. 29, 2011 — PR 20/20 CEO and author of The Marketing Agency Blueprint, Paul Roetzer (@paulroetzer), will present “Driven by Results: Unlocking the Potential of Modern Marketing Agencies” to the Cleveland chapter of the American Marketing Association (AMA) on October 12.

In his presentation, Roetzer will provide actionable guidance for evaluating, hiring and managing modern marketing agencies that can help organizations transform their businesses in the social age, and drive real business results. It will offer:

An inside look at key factors driving the marketing industry transformation.
Tips for evaluating a marketing agency’s services, pricing, staffing and processes.
Guidance on effectively managing agency relationships and services to get the most value for your investment.

Event: Driven by Results: Unlocking the Potential of Modern Marketing Agencies
Sponsor: AMA Cleveland
Date: Oct. 12, 2011
Time: 5:30 p.m.
Location: Doubletree Hotel Cleveland Downtown/Lakeside
Tickets: Online registration is available on the AMA event site. Use the code "Roetzer" for a discount on tickets.

For more on building and managing an agency, check out Roetzer’s upcoming book, The Marketing Agency Blueprint (December 2011, Wiley).

Roetzer to Speak at HubSpot User Group Summit 2011 VAR Day

Tracy DiMarino — Fri, 02 Sep 2011 09:30:00 -0400

CLEVELAND — Sept. 2, 2011 — PR 20/20 founder and chief executive officer, Paul Roetzer (@paulroetzer), will lead the breakfast session on building and growing an inbound marketing agency at the HubSpot User Group Summit (HUGS) 2011 VAR Day on Sept. 15, 2011 in Boston.

In the session, Roetzer will discuss how PR 20/20 partnered with HubSpot to transform the PR agency into an inbound marketing success story, having grown from four employees to ten and increased revenue 467 percent in the past four years.

The presentation, based on his upcoming book, The Marketing Agency Blueprint (Wiley, December 2011), will include suggestions and lessons learned for agency professionals looking to build and sustain a successful firm. Key topic areas will include: services, pricing structure, technology, staffing, infrastructure, processes and purpose.

In addition to his solo talk, Roetzer will also participate on the panel, "Delivering Inbound Marketing ROI to Clients Efficiently," with Susan LaPlante-Dube (@SusanLDPMG), principal, Precision Marketing; Daniel Lynton (@dlynton), chief executive officer, LyntonWeb; and Wes Powell (@TMRDirect), president, TMR Direct.

Moderated by HubSpot inbound marketing consultant Patrick Shea (@mpatrickshea), the panel will discuss key tenets of profitable client engagements, and focus on the delivery of strategies that help agencies grow profitably by staying on time and under budget.

Event: HUGS 2011 VAR Day
Date: Sept. 15, 2011
Time: 8:00 a.m. – 4:00 p.m. (Breakfast session from 8:30 – 9:15 a.m.; panel from 2:00 – 2:45 p.m.)
Location: Sheraton Boston
Tickets: Tickets are available on the HUGS 2011 VAR Day event site.

“As consumers increasingly tune out interruption-based marketing messages, there is a growing need for tech-savvy, hybrid agencies that can create integrated marketing campaigns,” said Roetzer. “Success today often requires a willingness from agencies and consultants to evolve their offerings and processes to better align with changing consumer behavior and technology innovations.”

For more on building and managing an agency, visit www.MarketingAgencyInsider.com, a hub for marketing agency news, information, resources, training, education and engagement, and home of The Marketing Agency Blueprint.

Roetzer to Moderate Content Marketing World Panel

Tracy DiMarino — Mon, 29 Aug 2011 12:15:00 -0400

CLEVELAND — Aug. 29, 2011 — PR 20/20 founder and chief executive officer, Paul Roetzer (@paulroetzer), will moderate the “Creating Fans with Social Content Strategies” panel at Content Marketing World on Sept. 7, 2011 in Cleveland.

The panel will discuss social media and content strategies employed by Cleveland sports teams to attract and engage fans. It consists of Curtis Danburg, senior director of communications, Cleveland Indians; Tad Carper, senior vice president of communications, Cleveland Cavaliers; and Brett Reynolds, vice president of marketing, Cleveland Browns.

Event: Content Marketing World
Date: Sept. 6-8, 2011
Session Details: 4:30 p.m. on Sept. 7
Location: Renaissance Cleveland Downtown
Tickets: Register on the Content Marketing World event site. Save $100 by using the promotional code "PR2020."

Roetzer has a strong background in sports marketing, including work with the 2009 Senior PGA Championship. He also serves on the Northern Ohio PGA’s board of directors and is a die-hard Cleveland sports fan.

PR 20/20 Announces Promotion

Christina Capadona Schmitz — Thu, 16 Jun 2011 13:35:00 -0400

CLEVELAND – June 16, 2011 – Dia Dalsky has been promoted to consultant. Dalsky, a 2009 graduate of Ohio University, joined PR 20/20 as an associate consultant in June 2009. She is a Certified Inbound Marketing Professional.

About PR 20/20

PR 20/20 is an inbound marketing agency and PR firm specializing in content marketing, public relations, social media and search marketing. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit www.PR2020.com.

Roetzer to Speak at YouToo Social Media Conference in Kent, Ohio

Laurel Miltner — Wed, 13 Apr 2011 15:55:00 -0400

CLEVELAND — April 13, 2011 — PR 20/20 founder and president, Paul Roetzer, will present “Content Marketing for PR Pros” at the sold-out YouToo Social Media Conference on April 15, 2011 at Kent State University in Kent, Ohio.

Roetzer will join industry experts — including Amber Naslund, author of The Now Revolution and vice president of social strategy at Radian6, and Geoff Livingston, author of Now Is Gone and co-founder of Zoetica — to share social media tactics and strategies for today’s public relations professionals.

Event: YouToo Social Media Conference
Date: April 15, 2011
Time: 8:00 a.m. – 3:00 p.m. (“Content Marketing for PR Pros” from 10:00-11:15 a.m.)
Location: Franklin Hall at Kent State University

Roetzer’s presentation will educate conference attendees — largely public relations professionals and students — about how content-driven PR can help achieve the following objectives:

Boost search engine rankings and drive website traffic.
Position organizations and executives as innovators and thought leaders.
Generate leads and build loyalty.

“Relationships and communications remain the foundation of the PR industry, but they now are being fostered through social networks, websites and self-published content,” said Roetzer. “To grow smarter and faster than the competition, organizations must continually publish highly relevant, multi-media content — such as blogs, podcasts, videos, optimized press releases, eBooks and webinars — and use these tools to facilitate media outreach, establish thought leadership and drive industry discussions.”

Read more about content marketing for PR on the PR 20/20 blog. For real-time updates from the YouToo Social Media Conference, follow @paulroetzer on Twitter.

About PR 20/20

Capadona Schmitz to Present at Leadership Conference

Laurel Miltner — Thu, 31 Mar 2011 10:00:00 -0400

CLEVELAND – March 31, 2011 – PR 20/20 vice president Christina Capadona Schmitz will present “It’s All Personal: Positioning Yourself for Success in an Online Professional World,” at the Baldwin-Wallace College Distinguished Leaders Conference, Sunday, April 3, at the Hilton Garden Inn, downtown Cleveland.

Capadona Schmitz, a 2004 Baldwin-Wallace College graduate, will address senior and juniors students who are recognized as emerging leaders, and are preparing for life after graduation. The presentation will cover managing online reputations, from first impressions to positioning for long-term success. It will also cover the tools and channels that can build strong personal brands and networking connections, including: blogging, LinkedIn, Facebook and Twitter.

Capadona Schmitz joined PR 20/20 in 2006 as its first employee and oversees the day-to-day operations of the agency. She also manages the hiring and training of young professionals, which will provide valuable perspective for attendees.

About PR 20/20

PR 20/20 Announces Promotions; Adds New Hires

Laurel Miltner — Thu, 31 Mar 2011 09:30:00 -0400

CLEVELAND – March 31, 2011 – PR 20/20, a Cleveland-based inbound marketing agency and PR firm, has made the following personnel appointments.

Christina Capadona Schmitz has been promoted to vice president. Capadona Schmitz joined PR 20/20 in March 2006. In addition to her roles in directing agency operations, client services and professional development, she functions as a senior consultant and group manager for several of the agency’s top accounts. She is a 2004 graduate of Baldwin-Wallace College.

Laurel Miltner has been promoted to assistant vice president. Miltner joined PR 20/20 as an associate consultant in August 2007. In addition to her role as inbound marketing manager, she functions as group manager and senior consultant for the agency's top technology accounts. She is a 2006 graduate of Baldwin-Wallace College.

Keith Moehring has been promoted to senior consultant. Moehring joined PR 20/20 in July 2006. in addition to leading up the agency's business development activities, he also runs a collection of core accounts. He is a 2004 graduate of the University of Toledo.

Tracy DiMarino has been promoted to consultant. DiMarino, a Certified Inbound Marketing Consultant, joined PR 20/20 in March 2009 and is a regular contributor to the PR 20/20 blog. She is a 2009 graduate of Ohio University.

Jessica Donlon has joined PR 20/20 as a consultant. Donlon is a 2008 graduate of Ohio University and an associate board member of DMA Cleveland. She is also an active member of the Cleveland Social Media Club and Cleveland chapter of PRSA, and serves as a youth recreation coach for the city of Berea.

Laura Pinter has joined PR 20/20 as an associate consultant. Pinter is a Certified Inbound Marketing Professional and 2009 graduate of John Carroll University. Before coming to PR 20/20, she gained internship experience in Cleveland, Austin and Denver, in the social media marketing, public relations and publishing industries.

About PR 20/20

Roetzer Teaches Real Estate Pros How to Get Started in Social Media

Christina Capadona Schmitz — Thu, 24 Feb 2011 10:00:00 -0500

CLEVELAND — Feb. 24, 2011 — PR 20/20 founder and president, Paul Roetzer, presented “Social Media for Real Estate Agents,” Feb. 23, in Rocky River, Ohio.

More than 55 real estate professionals were in attendance to learn how tools like LinkedIn, Facebook, Twitter and blogs, can help them build and strengthen relationships, network with industry professionals, increase referrals and generate leads.

“Earning repeat business and gaining referrals remain the top priorities for real estate agents in growing and sustaining their businesses,” said Roetzer. “Social media, when used as a relationship-building tool, is the natural fit for accomplishing these goals.”

Roetzer added, “Social media also enables real estate professionals to differentiate themselves in the market, from sharing valuable content, to developing their online personal brands.”

The energized crowd was highly engaged throughout the presentation, asking questions, sharing experiences and offering unique industry perspectives.

The presentation was a Continuing Education course sponsored by First Federal of Lakewood and co-sponsored by First Federal Title.

To view the slideshow presentation, see Social Media for Real Estate Agents on SlideShare.

About PR 20/20

PR 20/20 is an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit http://www.PR2020.com.

Roetzer HUG Presentation, Resources Available Online

Laurel Miltner — Tue, 28 Dec 2010 16:30:00 -0500

CLEVELAND — Dec. 29, 2010 — On Oct. 5, 2010, PR 20/20 founder and president, Paul Roetzer, spoke at the HubSpot User Group (HUG) Conference at the University of Massachusetts Boston’s Campus Center. His presentation, “Give Your Audience the Content They Crave – Persona Based Marketing,” discussed the importance of tailoring content and messaging to match the goals, concerns and preferences of target audiences. It was one of five sessions in the event's Small Business Track.

If you missed Paul's presentation, or want a refresher, you can now view it in its entirety via the video below [42:47].

For additional content from the HUG conference — including videos from other presenters and panelists, as well as downloadable slides and handouts for most sessions — see the following pages on the HubSpot Success site:

About PR 20/20