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Marketing Mantra: Brand Image

admin — Mon, 15 Oct 2012 08:02:50 +0000

Devdarshan Chakrabortyy, Director, PRCIMS, on PR as creating a brand image (As told to Education Times) Public Relations, as it is practiced in India today, is a part of a global set of communications best practices that include elements of marketing, brand building and corporate image building. It is not just the corporates, but individuals and social organisations using the subtle yet effective art to communicate their messages with their target audiences. It is really about how brands earn their reputation, political establishments, their credibility, their voice and bargaining chips. In the modern world where public perception is the single most important factor that dictates and influences the way businesses and governments are run, PR is perhaps the single most important communication tool that helps the corporate world, the civil society, government organisations and personalities alike, create, nurture and maintain a desired public image. Industry status As PR becomes a subject of specialisation, there is a pronounced demand for trained professionals. The business faces an acute shortage of trained manpower. This is reflected in the 30-35% hike in top-level salaries, which the sector has seen in the last one year. According to ASSOCHAM’s recent study, it was found that in spite [...]

Is Your PR Ready for the Web?

admin — Tue, 09 Oct 2012 11:23:06 +0000

There is no denying it – 2012 is the year of social media. Facebook crossed 1 billion users last week, and companies not only have Twitter pages, but rigorous social media protocols. With attention spans that prefer snippet-like content, how can you adapt these changes into the most essential of PR documents – the press release? Headlines: Make them Shareable Attractive news will be tweeted and posted on Facebook, so make your headlines short (preferably 140 characters for Twitter) and snappy. This means you have to cut out superfluous clutter. If you‘re announcing the launch of a new product, your press release shouldn’t mention the location it was launched at (e.g. ‘Bollywood movie’s soundtrack Launched at XYZ Mall’) Google has changed Google optimization was once, to a considerable extent, using keywords would land you a top slot on the search engine. However, in 2012 (and beyond), as Google moves towards original, fresh content, you should instead focus on delivering information as clearly, concisely and rapidly as possible. Journalists like Lean Journalists will neither prefer, nor (in most likelihood) publish any of the fluff press releases still come loaded it. They ignore it, and [...]

Image Guru Dilip Cherian: Qualities of Successful PR Professionals

admin — Wed, 26 Sep 2012 13:57:35 +0000

In an informative talk at the PRCIMS campus, Dilip Cherian, Consulting Partner, Perfect Relations and Founder-Chairman, PRCIMS, addressed PRCIMS students on the qualities of a successful Public Relations professional, drawing upon his experience as India’s Image Guru. He also spoke on habits a professional should cultivate to become successful. http://www.youtube.com/watch?v=CmJhinfBt5M

Working in the PR Industry: A Simple Guide

admin — Tue, 31 Jul 2012 12:45:42 +0000

To the outsider looking in, Public Relations is essentially Client Servicing. As Google will testify, the industry is difficult to understand, because there’s no specific point in the process that you can pinpoint and say: “Hey, that’s the PR”. Unlike most industries, the product in PR is often not a concrete thing; What is PR? Is Public Relations having clients who pay you for publicity? Is it pitching stories to the media that strategically position your client? Is it the media coverage you got a client? Is it the response to the coverage? Is it how he responded to it? Is it achieving the response from the public you had determined before a publicity campaign? It’s all of the above, and more. And for these reasons, there’s a lot to working in PR than just dealing with clients. Writing/Editorial PR is essentially a game of communication; everything from press releases to what a celebrity spokesperson speaks at an interview is carefully written, tying together the client’s brief. Media Relations In an ideal world, a pack of journalists would be at your disposal, ready to rush to any story you pitch them for your [...]

What You Need to Know Before Considering a PR Job

admin — Tue, 03 Jul 2012 11:51:55 +0000

As a student, whatever you believe about the Public Relations industry – add the following. PR is not what it looks like For many, PR = throwing parties, high-profile networking and generally looking glamorous. For most in the PR industry, it’s almost none of the above. There’s a LOT of of writing, making phone-calls, and dealing with multiple people simultaneously. There’s no recognition for overtime, and even less recognition for a job well done; people only clap for the client. PR is tough According to Careercast.com’s 2012 survey, PR is the 7th most stressful job in America . The survey considered “physical demands, work environment, income, stress and hiring outlook” It’s a combination of…Everything! The average PR professional has to know the following: Writing. Editing. Proofreading. Advertising. Marketing. Social skills. Public speaking. Current events. Business sense. Research. And now, even digital media. But it is for these reasons that a career in PR gives you the ability to switch to other industries

Reading between the Headlines:Hindustan Times selling Paid News?

admin — Mon, 18 Jun 2012 13:00:05 +0000

Maybe Hindustan Times didn’t intend readers to read between the headlines on Sunday (May 20, 2012) The headline interpreted a “poll”; ‘Young India wants a young PM’. This is how a journalist at PRCIMS deconstructed the news – a PR effort gone wrong. When was the poll taken? It is ground into reporters at journalism school to never forget to mention the date for anything being reported. Yet, this poll doesn’t inform readers if this is a 2011/2012 survey, or something that could have been conduced much before Rahul Gandhi ‘s popularity received a substantial blow after Anna Hazare. Who was polled? “…young Indians, who account for more than 60% of the country’s population…” were mentioned. But a smaller font refers to “5,023 respondents” across 11 cities”. Not 11 states – 11 cities. India has hundreds of cities. And 5,023 people is a tiny decimal percentage of the 1 billion plus population of India. Why are only Congress names mentioned? While Anna Hazare has refused to enter politics, his massive following (4, 30,000 fans on an unofficial Facebook Page is thrice the 170,143 the biggest Rahul Gandhi Facebook Page). That and Rahul’s recent crushing defeat in the 2012 Assembly elections [...]

Crisis Management Lessons from Shah Rukh Khan

admin — Mon, 18 Jun 2012 12:50:55 +0000

When you become a familiar with the concept of crisis management, it’s easy to spot it in the media. And who better to learn it from SRK, who has effortlessly brushed off a hat-trick of controversy in the last few months and retained his brand equity. The background Allegedly drunk SRK brawls with security guard at Wankhade Stadium The crisis Accused of being drunk. The ire of SRK haters on and Facebook. The Crisis Management 1. Pro-SRK buzz generated by thousands of SRK supporters on Facebook and Twitter. This included the Twitterati, including Mushtaq Shiekh, SRK’s biographer (author of Still Reading Khan) and the screenplay writer for for Ra.One and Om Shanti Om 2. Discretely placed stories about SRK’s side of story – defending girl children playing on the pitch who were pushed and manhandled by MCA members. 3. SRK leveraging pro-Kolkotta Knight Riders enthusiasm as a photo-op to apologize to match-viewers, – but not to to MCA officials The background Issued a notice a Rajasthan Police for smoking in public during a Kolkata Knight Riders vs. [...]

Corporate – Avenues in Public Relations

admin — Thu, 12 Apr 2012 10:53:51 +0000

In the corporate world of today, the goodwill of an organization has become one of the paramount assets. It is not just a formal campaign but it reflects from every aspect, every dimension that a company deals in, involving all its stakeholders such as the media, the employees, the community groups, shareholders and most importantly customers. But public relations is not just limited to the corporate world. Its importance has been acknowledge on a scale large enough to cover entities of all kinds such as government agencies, corporate giants, trade and professional associations, non-profit organizations, the travel and tourism industry etc. A large part of PR is about building relationships: between business to business, business and consumer, and between clients and media. Much of the work of PR firms involves helping social causes, non-profits, and educating the general public on things important to their health and lifestyle. Sometimes I’ll put the industry in context with an open-ended question: Say a new business, non-profit or social campaign opens up, or an established business develops a new product, changes CEOs, or acquires a new company. How do they communicate all of this to their audience? Say that one employee does something irresponsible, and the company [...]

UNVEILING OPPURTUNITIES IN INDIAN SPORTS – PUBLIC RELATIONS

admin — Fri, 06 Apr 2012 09:15:58 +0000

Growth as said is incomplete without the acquisition of knowledge about the shades and subtleties of evolution. The veracity of this lesson has been amply demonstrated by the course of the Indian public relations industry. Times are changing – once again – for the Indian public relations industry. Indian companies started to slowly transform themselves by initiating changes in – manpower rationalization, mergers & acquisitions, technology orientation, etc. With increase in viewership due to television coverage of important sporting events like Olympics, World Cup football, UEFA Cup, Wimbledon, US Open, Australian Open, French Open, Formula 1 racing, World Athletic meet, and NBA Basketball championship, sports as an industry has grown manifold. Sports industry, in addition to products also involves endorsements, telecasting rights, and media advertisements. With India hosting a slew of sporting events like Commonwealth Games, IPLand Hockey World Cup, the demand for Sports Journalists is on a rise. Almost all newspapers, news channels, radio, magazines and sports portals have a need for good and well-trained sports journalists. Also since we are a cricket crazy nation, sports journalists are always on demand. India added another bid — for the 2015 World Club Championship — to their 2017under-17 World Cup one, with [...]

Want a career & life style- Head for Public Relations

admin — Fri, 06 Apr 2012 09:03:37 +0000

Public relations specialists communicate with the public on behalf of companies, organizations or governments. They are also called communications or media specialists. A public relations specialist spreads his or her employer’s or client’s message to the public, often using the media as a conduct. Writing, problem solving, decision making and research skills are also a must for aspiring public relations specialists. The ability to work on a team is also important. In 2008, public relations specialists held about 275,000 jobs. Most of these jobs were in service-providing industries like advertising, health care, educational services and government. Some public relations specialists worked for communications firms, financial institutions and government agencies. Job opportunities in recent years been scattered throughout the country. Employment of public relations specialists is expected to increase faster than the average for all occupations through 2018. However, this is a competitive field where there are more candidates than there are jobs for entry-level positions. Those with bachelor’s degrees in public relations, communications, journalism, and advertising will fare better. Public relations specialists earned a median annual salary of $51,960 in 2009. Perfect Relations stand out the way which revolutionized the concept of public relations at large and brought in new dimensions [...]