StubHub, a fan-to-fan ticket marketplace will launch its Canadian marketing efforts with Hockey Night in Canada’s Play On! nation-wide event, starting this month and running through the end of June

“We are proud to partner with Hockey Night in Canada’s Play On!” said Anthony Lipschitz, StubHub Canada. “Our hope is to connect with hockey purists across the nation as we extend our presence in the Canadian market.”

“We are excited to announce this two-year partnership with Stub Hub,” said Scott Hill, National Program Director. “We know Canadians will be excited as they learn more about Stub Hub and then experience their outstanding offering.”

The 2013 Play On! event marks the 10th anniversary of the 21-city sports festival that, over the next nine weeks, will feature a recreational and competitive 4-on-4 street hockey tournament for boys, girls, men and women of all ages and skill levels. The tournament culminates with the national championships in Yarmouth, Nova Scotia Sept. 26-28.
As part of StubHub’s sponsorship, the ticketing company will receive branding exposure at all 21 events, with custom, on-site brand activations in 7 markets, including Montreal, Toronto, Ottawa, Calgary, Vancouver and the national championships in Nova Scotia in September.
StubHub will also receive promotion across several media platforms, including television integration into the CBC’s Hockey Night in Canada.

The post StubHub Canada Partners with Hockey Night in Canada’s Play On! appeared first on PR In Canada.

Ramping up for their annual conference in June, The Canadian Public Relations Society (CPRS) announced the 2013 Awards of Excellence Winners.
The CPRS National Awards of Excellence recognize and celebrate exceptional public relations campaigns, internal and external programs and tactics.

Winners for the 2013 Awards of Excellence include:

• Argyle Communications – Toronto, ON
• ATCO Gas – Edmonton, AB
• Babble On Communications Inc. – Toronto, ON
• BC Emergency Health Services – Victoria, BC
• Brown & Cohen – Toronto, ON
• Canadian Patient Safety Institute – Edmonton, AB
• CASACOM – Montréal, QC
• Citizen Optimum L.P. – Toronto, ON
• De Beers Canada – Toronto, ON
• Edelman Canada – Toronto, ON
• Fédération des médecins spécialistes du Québec (FMSQ) – Montréal, QC
• GolinHarris Canada – Toronto, ON
• Hamilton Health Sciences – Hamilton, ON
• Kennedy Jones & Sweeney Inc. – Ajax/Oakville, ON
• Massy Forget Langlois relations publiques – Montréal, QC
• McGill University Health Centre (MUHC) – Montréal, QC
• NATIONAL Public Relations Ltd. – Toronto, ON/Halifax, NS
• Paradigm Public Relations – Toronto, ON
• Rogers Media – Toronto, ON
• SAIT Polytechnic – Calgary, AB
• Thornley Fallis Communications – Toronto, ON
• Toronto Hydro Corporation – Toronto, ON
• Toronto Port Authority – Toronto, ON
• Town of Oakville – Oakville, ON
• Town of Okotoks – Okotoks, AB
• Work Zone Safety Alliance with WorkSafeBC – Richmond, BC

The post Canadian Public Relations Society National Announces 2013 Awards Of Excellence Winners appeared first on PR In Canada.

NATIONAL Public Relations just announced to PR In Canada that is has appointed Maryse Harvey to the role of Vice-President in their Ottawa office.

Maryse has close to 20 years of experience in public affairs, most recently Senior Vice-President with the Aerospace Industries Association of Canada (AIAC).  Prior to that, she served as a ministerial advisor to several cabinet ministers including Industry Canada, Human Resources Development Canada, Canadian International Development Agency and Public Works and Government Services Canada.

The post Maryse Harvey Appointed Vice President At NATIONAL Public Relations appeared first on PR In Canada.

Looking for ways to get more retweets?  We came across this infographic from HubSpot which tells its own story:

With their new office in Canada headed up by Kirstine Stewart, we should see a lot of growth for Twittter, and the sales staff that they have started to hire here and here.

Don’t forget to follow PR In Canada on Twitter.

The post 5 Ways To Get More ReTweets [Infographic] appeared first on PR In Canada.

Last week we announced one of the newest hires at The Siren Group, and they’ve shared some more news as the public relations agency has also promoted two of their staff.

Alexandra Muszynski-Kwan has been promoted from Account Coordinator to Account Executive.   In 2012 Alexandra won a CPRS ACE for Student Campaign of the Year.

In addition, Ruth Colapinto was also promoted to Account Executive. Ruth comes to The Siren group from Italy with a background in marketing and hotel management.

The post The Siren Group Promotes Two appeared first on PR In Canada.

Hill+Knowlton Strategies Canada (H+K) has announced that they have been selected as the new agency of record for Whirlpool Canada.  Whirlpool Canada’s portfolio of brands include Whirlpool, Maytag, KitchenAid and Jenn-Air in addition to Gladiator GarageWorks organization products.

As part of the new assignment, H+K will be handling a full range of public relations activities for Whirlpool Canada including media and blogger relations, product launches, community management and strategic event support.

The post Whirlpool Canada Selects Hill+Knowlton Strategies Canada As PR AOR appeared first on PR In Canada.

Here are a few new moves within the Canadian communications and public relations industry for May 10, 2013:

• Trish Budd has been promoted to Marketing Associate, Brand Media Relations at Sears Canada from Brand Media Communications Coordinator, and before that she was Media & Public Relations Coordinator also at Sears Canada.
• Erin Strulovitch has been hired by The Siren Group as as Account Coordinator at the Toronto-based communications agency, prior to that she was a Public Relations Intern at ROI Relations.

The post On The Move – Communications & Public – May 10, 2013 appeared first on PR In Canada.

As we inch closer to t-shirt weather, Ontario craft brewery Lake of Bays has started to roll out their new brand with the help of marketing agency We Are Tonic. Lake of Bays is relaunching a newly designed Crosswind Pale Ale Mini Keg this month with design created by We Are Tonic. The brown and gold colours of the 5 litre Mini Keg will really stand out on the shelves, especially since Lake of Bays is the only Ontario craft brewer marketing a pressurized CO2 Mini Keg.

After conducting research amongst craft beer enthusiasts, they focused in on creating sophisticated bottle designs that put the beer brand up front. The bottles feature local iconic landmarks one sees in the Baysville area near Algonquin Park, from a fire tower for Spark House to 10 point buck antlers on the 10 Point India Pale Ale. 10 Point India Pale Ale recently won a design award at the Mondial de la bière in Montreal, Quebec. And one of Lake of Bays beers, Spark House Red Ale, was featured in the Ontario Craft Brewers Discovery Pack Holiday 2012 Edition.

Founder Darren Smith added, “Our next challenge will be expanding our specialty brands portfolio and continuing to find new and exciting ways to connect with beer drinkers across the province. We look forward to a continued partnership with We Are Tonic in the years to come.”

“The craft beer market is exploding in Ontario, so standing out with a strong brand identity is very important,” says Dave Slyvestre, Creative Director at We Are Tonic. “We think the new look for Lake of Bays is a unique and authentic expression of what Baysville is all about. It’s been a great partnership with Darren and the team. And we love the beer!”

The post Crafting Out A New Message, Lake of Bays Rolls Out Its New Brand appeared first on PR In Canada.

Siren Communications has been selected to handle North American public relations activities for Desstination Cape Breton, the island’s tourism board.

As part of the assignment, Siren will focus on highlighting the region’s natural beauty, golf and active pursuits, culinary traditions and strong cultural heritage by carrying out a tactical public relations strategy. A series of media familiarization trips and individual visits will be organized over the course of the summer to highlight everything Cape Breton Island has to offer.

The post Destination Cape Breton Selects Siren Communications As PR Agency Of Record appeared first on PR In Canada.

In his first official task after being named interim Executive Vice-President, Neil McEneaney will take the stage on May 22 to host CBC’s 2013-2014 Upfront. Upfront held by each major networks as they share a recap of highlights and achievements  from the past year, as well as introduce new programming for the upcoming year.

Chances are a number of the CBC on air talent (digital, radio and television) will also be on hand such as George Stroumboulopoulos, Amanda Lang and Allan Hawco.

The post CBC Sends Out Invites For 2013-2014 Upfront appeared first on PR In Canada.