Here’s a few job listings from Profectio’s Job Board for July 29, 2010:
Communications and Events Coordinator – Credit Union Central Limited
Marketing Communications Specialist – Epson Canada
Manager, Corporate Communications – Omers
Senior Information Officer – TVO
Manager, Corporate Communications – TVO
Associate Editor – Totem
Senior Communications Officers – CBC/Radio Canada
Copy Editor – Full-Time (temp position) – The Ottawa Citizen
Senior Account Executive – Ketchum Public Relations Canada – Toronto
Manager, Guest Services – Four Seasons Hotels and Resorts – Toronto
Consultant – Toronto

Be sure to visit our job board for more jobs – http://jobs.profectio.com

Profectio – Latin for the source, everyday we bring you the news and trends on Canada’s advertising and marketing industry.

As summer is quickly approaching the Dairy Farmers of Canada (DFC) are once again getting serious about the “crime” of impostor ice cream. Yes, you read that right, the DFC has launched a new microsite and contest to help inform Canadians on how to make sure they are buying real ice cream and not ‘frozen dessert’. As part of the campaign they are encouraging consumers to visit www.nicecream.ca where they will learn first hand the facts about real ice cream. The campaign is triggered by some recent manufacturers removing the ‘ice cream’ label from major brands, replacing it with the term ‘frozen dessert’. These products likely contain palm or coconut oils instead of cream. As a result, consumers are often completely unaware that the brands they buy are not ice cream. Instead they are buying a product that contains oils that many people are trying to avoid in their diet. Real ice cream is made from milk including ingredients derived from milk such as cream, skim milk powder and whey powder.

“There is nothing more satisfying on a hot day than delicious, cold, real ice cream made from 100% Canadian milk,” says Solange Heiss, Assistant Director, Marketing and Nutrition Communications at Dairy Farmers of Canada. “That’s why Dairy Farmers of Canada is urging Canadians to look for the 100% Canadian Milk symbol on ice cream packaging and make sure it says ice cream not ‘frozen dessert

The contest component allows any Canadian who enters chance to win a $10,000 trip to Jasper with their family at participating grocery stores, dairy bars and ice cream shops or on the internet at www.nicecream.ca. The website also links to the ‘Make Better Choices’ Facebook page where Canadians can upload their own funny videos and photos on the general topic of ‘making better choices’.

About the Profectio Network

Founded in 2006, Profectio is connecting Canada’s communities, which for us includes advertising, marketing, public relations and technology as it relates to the online world. Each day we provide our readers with announcements, interviews, news and stories about companies from across Canada. Profectio also plays host to a number of events through out the course the year such our “Social Media – Sex & Sizzle” “As the World Searches” and “Digital Advertising – What is Next” and “Word Up – Canada’s Word of Mouth Marketing Conference.” Profectio Network also includes PR In Canada, dedicated to covering Canada’s communications and public relations industry. Our newest publication, Clean Tech Corner covers Canada’s Clean Tech industry.

No one is perfect, and even a multi-million dollar corporation such as TELUS is going to make a mistake every so often, but perhaps the different is how it is handled. As we covered on Profectio and seen on several sites TELUS made a slight mistake on their website yesterday, we’ll just call it being “playful”.  TELUS used the words “broke” and “dead beat” to refer

[Consumer:] Why do I need a credit check?
[Telus:] You may be broke, therefore highly unlikely to pay your bill.
We just don’t want to lose money, you dead beat. You know how it is…

The verbiage has since been taken down from but there is a bigger question we should ask ourselves as public relations professionals.

Should TELUS have issued a public apology on their website or sweep it under the rug and ignore the mistake.  What are your thoughts?

We are offering FREE job listings here on Profectio & PR In Canada for the summer of 2010. The process is simple, send over your job listing to editor@princanada.com and we’ll get it up on the site shortly. If your company is on the look out for some great talent be sure to take advantage of this offer today!

Have you checked out our latest job listings? http://jobs.profectio.com

With all of the money being poured into the clean technology sector from the government and venture capital, there is something that you just can’t ignore! Join us on August 24 as Clean Tech Corner presents “Clean Tech Opportunities 2011.” Out two guest panelists are Don Roberts, Vice Chairman Of Renewable Energy And Clean Technology Banking – CIBC World Markets Inc. and Scott MacDonald, Partner – Emerald Technology Ventures. “Show me the money…” Register early and save!

Special Event Boot Camp is dedicated to training and development with strategic insight, direction, industry resources and tools in special events management. Our venues provide the stage for learning on-site and in the trenches – what we call the Front-Line.
Themed with military command with educational and engaging sessions on planning, executing, and rethinking command performance events.

Who Should Attend Special Event Boot Camp?

• Individuals from Corporate, Not-for-Profit and Social sectors of Special Events
• Event Planners from beginner to six years of experience
• Marketing Planners
• Advertising & Experiential Planners
• Public Relations Planners
• Individuals launching your career and/or a business in special events.

Instructors include:

• Dana Kaluzny, Event Coordinator, Steam Whistle Brewing
• Carol Moxam, Special Event Boot Camp
• Michael Coombs, President, Prodigy Entertainment
• Martin Rubio, VROOMmedia
• Vwodek Wojczynski, Global Executive Manager, RSC Business Group
• Cindy Johnson, Platinum Events Group
• Gavin MacMillan, Bartender One

Register at http://specialeventbootcamp.com/

Lipman Hearne, a US-based marketing and communications firm serving the nonprofit sector, and by the Council for Advancement and Support of Education (CASE) recently partnered on a new study called “Marketing Spending at Colleges and Universities.” The study shows that colleges and universities are diversifying their marketing strategies to include a mix of time-honored and new-generation tactics. From a greater focus on research and benchmarking and more strategic use of new media to employing established methods of print publications, institutions are using blended strategies that are paying off in terms of greater visibility, increased alumni giving, and higher quality applicants, among other indicators.

“In the last five years there’s been a much greater interest in proof, in validation, and in testing,” says Donna Van De Water, COO, director of research at Lipman Hearne, and one of the study’s authors. “Marketers need to be able to show that their investments are going to have a payoff, whether it’s in increasing enrollments or generating a higher profile. Having the metrics helps an institution understand where it sits relative to competitors, how to better manage reputation, how to shape messages, and how to maximize resources.”

Key findings in the survey:

• Interactive and social media budgets are growing. Between FY2008 and FY2009, 55 percent of institutions surveyed allocated more to interactive; and 52 percent allocated more to social media.
• Institutions that invested more in social media were more likely to report positive outcomes in three important areas: website hits, positioning, and rates of alumni giving.
• Moderate-to-heavy users of social media were actually spending less per student overall on marketing activities. The moderate-to-heavy investors spent $83 per student, and the light-to-non-investors spent $121 per student.
• While interactive and social media budgets were on the rise, traditional advertising budgets were on the wane. The study found that more than one-third of the institutions allocated less to traditional advertising in FY2009 than they did in FY2008 (35 percent). And 42 percent of moderate-to-heavy social media users spent less on traditional advertising compared to the prior year.
• Institutions continue to rely on print publications. Of those surveyed, 55 percent spent the same portion of their budget on print publications in FY2009 as they did in FY2008. In fact, more than one-quarter of marketing budgets went toward print publications, more than any other category.
• Among institutions that were moderate-to-heavy investors in market research and strategy—those who devoted at least 6 percent of their marketing budget to these activities—71 percent reported that marketing efforts had a positive impact on the quality of their applicants. Other positive outcomes were seen in brand management and positioning.
• Though marketing spending has decreased at some institutions in the short term, marketing spending has increased substantially over the last decade. According to an earlier study, in FY2001, the median marketing spending for a midsized college or university (2,000-5,999 students) was $259,400 (or $321,900, adjusted for inflation). Not even a decade later, that figure rises to $800,000—an increase of more than 100 percent.

The study separates colleges and universities into types and sizes: liberal arts colleges, master’s-level universities, research institutions, and two-year institutions, as well as a number of independent primary and secondary schools. Results were collected from February 1 to March 19, 2010, in a detailed, online survey completed by representatives at 212 CASE member institutions.

Help Me Source – Post Your RFI or RFP with us, and let us help you source the best product or service through our “Help Me Source” service.

CWN continues to try and make efforts to strengthen their offering and today has announce the integration of MediaVantage, its online communications management and media monitoring service, with the Access CNW client portal, the online editing and distribution management platform.  MediaVantage is a product with built in search engine capabilities that monitors all forms of traditional, online and social media, and relates results from those sources back to the issues, themes or campaigns being tracked by the client.

“This solution enables a communications team to work collaboratively to create content; target and engage the appropriate audience – both traditional and web-based; distribute news; monitor and report results; and, evaluate the success of their efforts, all within a secure and convenient web environment,” said Carolyn McGill-Davidson, President and CEO of CNW Group. “We know our clients will be excited by the new functionality that is now available.”

The seamless integration of these two online systems is an early benefit of CNW’s April 2010 acquisition of dna13, the technology powerhouse behind the MediaVantage platform.

Advertise on the the Profectio Network: Let us help you reach your targeted audience, talk to us about our customized solution for your business.

TSN announced yesterday they that Wendy’s has signed on for a sixth year to deliver Canadians “Wendy’s Kick for a Million,” and one lucky fan will get the chance to kick a 50-yard field goal for $1 million. This year’s competition features two new venues for playoff rounds: Moncton, NB hosts the Eastern quarter-final while Hamilton, ON is the destination for the Wendy’s Kick for a Million semifinal.The $1 Million Kick attempt will then air live nationally on October 15 during halftime of the CFL ON TSN: WENDY’S FRIDAY NIGHT FOOTBALL broadcast featuring Hamilton @ Toronto.

“This program kicked off with a bang six years ago when our first-ever participant split the uprights to win $1 million. Since then it has become one of the ‘must-see’ events on the CFL ON TSN schedule,” said Phil King, President of TSN. “We are thrilled to work with Wendy’s again and give our fans another opportunity to kick for a million.”

With an expanded program this year, four randomly selected participants will participate in a series of kick-offs in front of live CFL crowds in Calgary, Hamilton and Toronto as well as Moncton as part of Scotiabank Touchdown Atlantic – the CFL’s first-ever regular season game in Atlantic Canada. Then one lucky fan will have the chance to turn a 50-yard field goal into a $1 million payday (see attachment for Contest Format).

The Wendy’s Kick for a Million contest began yestesterday and runs through September 7. Fans are invited to enter online at TSN.ca/Wendys or RDS.ca/Wendys, with bonus entries being awarded for playing the Wendy’s Field Goal Challenge game and by referring friends to enter as well. In addition, fans can upsize their combo at any participating Wendy’s restaurant to receive a Game Card worth 50 bonus entries and a 1-in-9 chance to win instant prizes such as Wendy’s food prizes and gift cards, Samsung 32” LCD HDTVs, Timex watches and a 2011 Nissan Juke.

Wendy’s Kick for a Million Prizes Include:

Lucrative prizes for this year’s Wendy’s Kick for a Million final event include:
· 20 Yards – Samsung $25,000 Family Package
· 30 Yards – Nissan 370Z Roadster
· 40 Yards – $100,000 cash
· 50 Yards – $1 million in a one-time payout – if the 50-yard attempt falls short, the participant will receive $1,000 for every yard kicked in the air

“With quarter-finals in Calgary and Moncton, the semifinals in Hamilton, and finals in Toronto, this year’s Wendy’s Kick for a Million is truly a national event,” said Lisa Deletroz, Regional Marketing Director, Wendy’s. “And with Quebec’s participation this year, the connection with our customers and CFL fans has never been stronger.”

Profectio Network – Check out our business publications which include www.profectio.com, www.princanada.com and www.cleantechcorner.com.

Our speakers and confirmed and ready to share with you what the hot opportunities in the clean technology sector will be in Canada as we present “Clean Tech Opportunities 2011.”  Register early to save!

Who’s speaking?

• Don Roberts, Vice Chairman Of Renewable Energy And Clean Technology Banking – CIBC World Markets Inc.
• Scott MacDonald, Partner – Emerald Technology Ventures

Yours truely (Dave Forde) will be moderating the discussion panel, it will be a lively discussion so you will walk away with a better understanding for what opportunities lie ahead in the clean tech industry here in Canada.  Register today and get you ticket.

PR In Canada – The number 1 source for the inside scoop on Canada’s public relations industry.