Edelman Toronto announced the addition of three new senior account managers and the promotion of six senior leaders to their team. David Kirkpatrick joins Edelman Toronto as a Senior Account Manager, Analytics. In this role, he will work closely on measurement activities. David brings with him significant experience in analytics and digital planning and a strong background in media analytics and social media. Prior to Edelman, David worked at Mindshare in both the Toronto and Dublin offices.

Lynn Johnson has also joined the public relation agency’s team as a Senior Account Manager with the Health practice, where she will be responsible for continuing health education (CHE) programs and healthcare professional communications.

With eight years’ of corporate communications and digital experience, Shannon Morton will support the Corporate and Public Affairs Practice as a Senior Account Manager, Digital. Shannon will be responsible for providing senior strategic support and digital counsel. Her experience includes communications programming across traditional and digital platforms, project management, event planning and customer relations skills.  Previously she was with Veritas Communications.

Edelman has also announced the following promotions:

Katie Clark, Vice president, Corporate and Public Affairs;
Sarah McEvoy, Senior Account Director, Corporate and Public Affairs;
Dana Singleton, Account Director, Health;
Melissa Turlej, Account Director, Digital;
Allison Daisley, Account Director, Consumer Marketing; and
Melissa Legaspi, Senior Account Manager, Consumer Marketing

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Environics Communications Inc. added some new members to their team in Toronto recently as the communications agency continues to grow.
On their Corporate and Finance team, Taylor Ferri has joined ECI where she provided support in the areas of social media, media and blogger relations and media monitoring analysis. Taylor is also an active member of the International Association of Business Communicators (IABC) as a blogger, and has volunteered at Social Media Week Toronto.

In the role of account coordinator, Ashley Iyer has joined Environics healthcare team. Ashley joins Environics from a multinational public relations agency where she interned in the healthcare practice for several months. During this time, Ashley supported media monitoring and analysis efforts as well as media relations on a number of pharmaceutical and consumer healthcare brands.

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We’ve covered Cision Canada quite a bit here on PR In Canada as the company hired new staff and continued to develop their product offering and now it looks like they are ready to celebrate some of their successes. We just got an invite to the first party they are throwing in Canada which will also be part of Social Media Week.

They will have food, drinks and a DJ, it sounds like the ingredients for a good party!

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DDB Canada picked up a new win as social shopping site TeamBuy.ca has named the public relations agency as their new agency of record. Work will start immediately on a brand building PR campaign to raise awareness, increase membership and merchant involvement, and to help launch future TeamBuy apps and products.

DDB Canada was named AOR following a competitive pitch process involving six other agencies last fall.

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Another win for PRAXIS as the public relations agency has been selected by Woodbine Entertainment Group (WEG) to handle a variety of communications and public relations activities for its newly renovated upscale restaurant called Turf Lounge.  Turf Lounge is located in the heart of Toronto’s financial district and has been known to bring the excitement of horse racing to Bay Street.

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H+K Strategies continues to beef up its Ottawa office, just last week they announced a number of promotions and new hires, and they have another promotion this week.   Jackie King, Vice President and Corporate Communications Group Leader in Ottawa is now also the Canadian Lead for the Global Change and Internal Communications practice group.   She has been with H+K for the last 14 years with a strong background in the the public sector.  As part of Jackie’s new role, she will be heavily involved in the agencies social media strategies, especially as it relates to crisis communications.

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Pew Research Center’s Internet & American Life Project released data from a new report on Facebook, some interesting points to consider next time you are looking to leverage the social network for your campaign:

1. 20 to 30 percent of very active Facebook users called “power users” are responsible for a lot of the friend requests, tags, posts, and messages we all recieve
2. Women do more status updates than men
3. People love to use the like button — it is one of the most popular activities on Facebook
4. It is more common to be “liked” than to like others
5. On average, Facebook users receive more messages than they send
6. Users comment on their friends’ pages more often than they update their status
7. People are more likely to be tagged in photos than they are to tag others in photos
8. Facebook users average 7 new friends a month — men are more likely to send a friend request, women are more likely to receive one
9. Few people unsubscribe from their friends’ news feeds
10. Your friends on Facebook have more friends than you do, and they probably don’t know each other
11. Facebook users can reach an average of 150,000 other people through their friends
12. Active Facebook users are also more likely to participate in political activism
13. Active Facebook group members are more likely to try to persuade someone to vote for a specific candidate
14. Almost no one uses the poke button
15. The more friends a user has, the more they do on Facebook
16. There is no evidence of Facebook fatigue, even amongst Facebook veterans
17. More educated users have a more diverse group of Facebook friends
18. If you tag your friends in photos, you probably have close ties and friendships with others.

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As we continue to track promotions and new hires, here are the latest additions to On The Move for February 1, 2012.

Stephanie Cloutier joins CIBC Mellon as Coordinator, Communications and Corporate Affairs

Daniella Gullo has been hired as a Community Manager at Pulp & Fiber

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As the brand manager or PR rep, part of your job is to reach out to influencers such as bloggers.  You get that it’s a two-way street and you’re sincere about building a relationship. How do you get started?

Here’s are five tips to help you start out your blogger relations program:

1. Subscribe to Blogs.   Get familiarize with an RSS reader like Google Reader and subscribe for updates. Get in the habit of catching up on feeds for a few minutes each day.
2. Create Folders in Your RSS Reader. After subscribing to a blog, add them folders based on their focus, ex. fashion blogs, tech blogs.
3. Rename Blog Feeds. By default, Google Reader displays the blog’s name, but sometimes we need more detail. I rename each feed to include the blog title, author’s full name, and author’s Twitter handle.
4. Create Blogger Lists on Social Networks. I suggest lists because it’s too easy to lose sight of bloggers in the stream of everyone you follow. Creating lists on Twitter, Facebook and Google Plus lets you easily scan within a category, just like in tip #2 above. Make your lists consistent with your RSS reader lists.
5. Add Bloggers to Your Contact Database. So you’ve built rapport with a blogger, a relationship. They have indicated they like your brand and is open to PR outreach. Do you have her email address? Phone number? There’s nothing worse than having a story that’ll resonate with a blogger, only to discover you don’t have their contact info handy.

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The Hive recently hired Lisa Rostek in a newly created role as the creative agency’s Director of Integrated Process.  In the role, Lisa will will be working with the account and creative teams – as well as finance – to identify agency-wide opportunities to maximize the potential outcomes for each client.

Prior to joining, Lisa was Director of Convergent Project Management at Cossette, where she ran the agency’s project management office for the past 10 years. Prior to that, she was Director of Project Management at Blitz Direct for eight years.

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