Practical Marketing Info For Coaches

Are You Getting Too Much Junk Email From Your Web Site?

2006-05-07T15:14:00.000+02:00

There is a way to provide your email addresses to legitimate visitors of your web site without ending up on more junk email lists.
Your spam problem comes from spam crawler robots. They crawl your web site for only one purpose -- to add your email addresses their spam lists.
Good news: you can make your email addresses invisible to spam crawlers with the free online script EScrambler that you can get here.
NB: EScrambler does not stop search engine robots from indexing your site. It only hides your email addresses from robots.

Beyond Ebooks : 10 Powerful Alternative Infoproduct Formats

2006-04-30T14:24:00.000+02:00

There are literally hundreds of new information-based eBooks being released every day.

Is the market saturated? Do you stand a chance? How do you make your product stand out from the crowd?

No doubt, there is still very good money to be made with eBooks. But, it is getting more difficult to stand out from the crowd.

You have a topic, you have the knowledge, you know that people will want to buy what you have for them, so how do you get to them?

The answer, alter your format. There are many different information products you can use to package your knowledge. Even better...

Many of these can be far more profitable than the oft- used eBook.

Read it all here.

Do A Colour Contrast Check Before Choosing Colours For Your Site

2006-04-13T15:31:00.000+02:00

The Colour Contrast Check Tool allows you to specify a foreground and a background colour and determine if they provide enough of a contrast when viewed by someone having color deficits or when viewed on a black and white screen.

The Right Time To Do Things For Free

2006-03-29T20:56:00.000+02:00

“Once you are completely comfortable with charging, then – and only then – will you allow yourself to do things for free. That way if you perform a kindness for another, you will know that you are doing it because you want to, not because you have been manipulated into it or are maneuvering in the hopes of winning their affection.”
-- Stuart Wilde

How To Bring In Your First $100,000 With Infoproducts

2006-03-16T19:05:00.000+01:00

Can you really earn a living writing infoproducts and selling these ebooks, special reports, courses and other infoproducts online?

Rather than just try to convince you of that fact, I figured it's better to go one step further and show you exactly how it's done.

Writing infoproducts such as ebooks or reports, building courses or membership sites are often the launch pad for becoming an information entrepreneur spinning off multiple streams of online income.

Your number may not be $100,000, it may be lower or higher, the fact is there is a way to continue to turn your knowledge into more profits quickly - writing infoproducts that are in high demand.

Read it all here.

Myth: Do We Use Only 10% Of Our Brains?

2006-02-28T13:15:00.000+01:00

There is no scientific evidence to suggest that we use only 10% of our brains.
In other words, the statement, "We use only 10% of our brains" is false; it's a myth. We use all of our brain.
To learn more about that myth, where did the 10% myth begin, why does the myth continue, what does it mean to use only 10% of your brain, go to this site.
So next time you hear someone say that they only use 10% of their brain, you can set them straight. Tell them, "NOT TRUE; We use 100% of our brains."

How To Create Your Own Hot Selling Information Products Without Writing A Word

2006-01-31T12:44:00.000+01:00

Have you been considering developing your own hot selling information product for sale on the internet or offline?

I bet you are being held back by one of the following obstacles:
1. Don't know what subject or topics will sell?
2. I don't have weeks to spend developing products.
3. I can't write, I'm not an expert and why would anyone buy what I produce anyway?
4. I just don't have the time - I would rather sell someone else's product, even if that means I only get a percentage of the total sale.

Here's a simple solution to all of these problems. It's a technique that many information product marketers have used to build their part-time businesses to achieve full-time profits. The technique is called Compilations.

Read it all here.

Why Most People Never Reach Their Goals

2005-12-07T09:12:00.000+01:00

"The reason most people never reach their goals is that they don't define them, or ever seriously consider them as believable or achievable. Winners can tell you where they are going, what they plan to do along the way, and who will be sharing the adventure with them."
- Denis Watley

Education-Based Marketing: How to Make Business Come to You

2005-11-25T12:29:00.000+01:00

There is a misconception in service businesses that your marketing's most important function is to promote what you do, or in other words, your services. But the fact is, the most important function of your marketing should be to establish that you are knowledgeable, capable and can be trusted.

Most people don't do business with people they don't trust, especially when it comes to buying services. When they buy your services they are, in fact, buying the talents, skills, and personalities of YOU or your team of professionals.

Even if you have the lowest prices, if your prospect doesn’t trust you, it will be difficult to close the sale. This is the basis for Education-Based Marketing.

Education-Based Marketing is a powerful marketing strategy that establishes trust and credibility using educational messages. It is the direct opposite of traditional marketing, which uses selling-based messages.

People are tired of hearing worn-out, old sales pitches. Barriers shoot up the moment you begin delivering a sales pitch. In contrast, people sit up and listen when you share important facts and expert information that help them make a good buying decision.

Read it all here.

Entrepreneurs' Top Concerns

2005-11-23T22:38:00.000+01:00

According to Joe Connolly, small-business owners say their biggest concerns right now are the following:

Technology management, for nontechnical people.

Time management.

Converting leads to sales over a Web site because there is no face-to-face contact.

Convincing clients that even though you're a small business, that doesn't mean you provide a lesser product.

Competing without a large marketing budget.

"Getting myself pumped up is a problem," says one small-business owner. "It's great running my own business, but sometimes you want to hear a motivational speech to lift the shoulders."

"The challenge is finding new sales channels and then understanding customers' needs more quickly to shorten the sales cycle," another small-business owner says. The trick is "trying to guess what the next trend will be because, frankly, that's where the greatest profit margin will be," he says.

Action Point: How can you incorporate your answers to these concerns in your marketing material?

Have You Heard The Story Of The Three Frogs?

2005-11-21T12:10:00.000+01:00

There were three frogs and they were floating on a leaf in the middle of a river and one of them decides to jump.
How many frogs are left on the leaf?
Anybody know?
Two?
No.
Three.
Exactly, because deciding to jump and jumping are two totally different things.

So don't procrastinate being free another minute. JUST DO IT!

Is Money Your Hope For Independence?

2005-11-18T10:26:00.000+01:00

"If money is your hope for independence, you will never have it. The only real security that a man can have in this world is a reserve of knowledge, experience and ability."
- Henry Ford

The Secret to Building the Successful Coaching and Consulting Business That You've Always Dreamed About

2005-11-16T15:59:00.000+01:00

A few years ago I was visiting with a marketing executive friend of mine. I was excitedly telling him all about the new marketing course that I had just developed and how awesome it was. He patiently sat and listened to me.

He could see that I was really enthused about what I had just created. After I had finished my boasting and gloating he got up, and as he started to walk away he said, “That’s great David, now the real trick will be getting people to buy it.”

What is the Principle Objective of Your Coaching or Consulting Business?

My first reaction to his comment was, “What do you mean. Of course people are going to buy it. It’s the best work I’ve done to date.” But as I pondered for a moment about his comment I realized that I had fallen into the age-old deadly mistake that most service entrepreneurs fall prey to... ...forgetting the principle objective of my business.

My marketing friend subtly reminded me that my principal occupation is NOT marketing consulting; it’s the MARKETING of consulting services...

Read it all here.

Free Tool To Convert Text Documents To Html Format

2005-11-14T10:29:00.000+01:00

Text2Web Pro is a freeware tool to convert text documents to html format.
It incorporates integrated clipboard support which provides an almost seamless operation for web authors who want to include snippets of text (formatted or unformatted) into their web pages.
Among the Features:
- operate in command-line, batch or interactive mode.
- HTML formatting handles line and column sensitive text (e.g. lists and tables).
- place html code inside a table for display with margins.
- generate true HTML lists and tables.
- select font parameters.
- generate free-standing web page or convert text snippets for insertion into an existing HTML document.
- specify background color/image and link/text colors.
- generate Javascript Link Selection Boxes from comma-separated lists.
You can get it at http://www.virdi-software.com/

Great Web Hosting Companies

2005-11-11T15:12:00.000+01:00

If you need web hosting, a great support should be your principal factor of a webhost choice.

So for my sites and those of my clients, I use and recommend

- for basic sites (from $4.45 a month)
http://www.xaoo.com/adt/go.php?c=5dh

- if you need pre-integrated scripts to sell products easily (for $24.95 a month)
http://www.xaoo.com/adt/go.php?c=3sh

How To Write Your Own E-Book In Just 5 Days

2005-11-09T12:01:00.000+01:00

Selling information products is the most profitable venture on the internet... this is a known fact.

However, there are some problems that web marketers must face in order to create a truly valuable e-book. Not everyone has these problems, but many people do (I certainly did when starting out).

Without a doubt, the biggest, meanest and most vile of these problems is not knowing how to write.

Writing, for some of us can be as hard as trying to swim upstream in chocolate pudding; but I learned that by following some simple steps, you can create wonderful information products in a snap.

Here are a few tips I've learned that have helped me create books, reports, salesletters, etc.

Procrastination Does Not Make Perfect

2005-11-07T12:16:00.000+01:00

Are you a perfectionist? Perfectionists are often great procrastinators. Having stalled until the last minutes, they tear into a project with dust flying and complaints about insufficient time. Perfectionist-procrastinators are masters of the excuse that short notice kept them from doing the quality job they could have done. are often great procrastinators. Having stalled until the last minutes, they tear into a project with dust flying and complaints about insufficient time. Perfectionist-procrastinators are masters of the excuse that short notice kept them from doing the quality job they could have done.

Good news : you can get rid of this nasty habitude!
How ? Just read this great article: Procrastination Does Not Make Perfect

Two Great Business Related Blogs

2005-11-04T09:19:00.000+01:00

If you want to get access to tons of ideas that can inspire you applying them for your clients, be sure to check these two blogs:
Inc. Magazine blog : http://blog.inc.com/
Fast Company Magazine blog : http://blog.fastcompany.com/

Great New Post It Notes Like Pop-up Generator Tool (And Which Get Past The Blockers)

2005-11-03T09:58:00.000+01:00

I've enjoyed good cashflow from using pop-ups over the years.

Nowdays, unfortunately, pop-ups are blocked, even the legitimate ones that provide good information.

Now there's new pop-up technology that gets past the blockers. And it does it in the most elegant way I've seen.

You can now have Post It Notes, Postcards, Stationery, and others to get prospect's attention, all generated easily for your site with an automatic tool.

See it in action here.

Do You Deliberately Plan On Being Less Than You Are Capable Of Being?

2005-11-02T13:51:00.000+01:00

"If you deliberately plan on being less than you are capable of being, then I warn you that you'll be unhappy for the rest of your life."
- Abraham Maslow

Do You Have Operations Manuals?

2005-11-01T10:32:00.000+01:00

A commonly-recommended book about business is The E-Myth Revisited by Michael Gerber. In that book, Gerber recommends creating "operations manuals" for every "job" you need to do in your business.

To understand the concept, think of a fast-food restaurant franchise. They have an "operations manual" for every important task. How long to fry the french fries. How long to reheat a hot apple pie. Even a specific procedure on cleaning up. By having a standard procedure - clearly written out in the operations manual - any teenage kid can come in, follow the instructions, and do just as good a job as anyone else. It helps to keep a high standard of quality, which won't go down even if people come and go.

To understand how operations manuals can make your business more efficient, read this great article here.

How To Recover Text From A Corrupted Word Processor File

2005-10-31T10:44:00.000+01:00

TextExtract is a free small but powerful program that scans one or more files for text strings, extracts them and saves them into a separate file. Useful if, say, you have a corrupted word processor file, or if you just want to see what text, if any, is inside a file.
Grab it here.

Advice About Better Writing

2005-10-28T09:07:00.000+02:00

A lot of people ask for advice about writing. How important is it to write well, and how can one write better?
Paul Graham gives you a lot of tips here.

A Beginners Guide to Web Hosting And Other Web Hosting Tips

2005-10-27T13:39:00.000+02:00

What is web hosting? Whenever you visit a website, what you see on your web browser is essentially just a web page that is downloaded from the web server onto your web browser. In general, a web site is made up of many web pages. And a web page is basically composed of texts and graphic images. All these web pages need to be stored on the web servers so that online users can visit your website.

Therefore, if you plan to own a new website, you will need to host your website on a web server. When your website goes live on the web server, online users can then browse your website on the Internet. Company that provides the web servers to host your website is called web hosting providers.

A well-established web hosting provider sometimes hosts up to thousands of websites. For example, iPowerWeb is a popular web hosting company that hosts more than 300,000 websites. For that reason, a web hosting company need many web servers (essentially, these are computers) to ?store? the website. And all these web servers are connected to the Internet through high speed Internet connection and housed in a physical building called ?data center?. In order to guarantee all the web servers are safe, secure and fully operational all time, a data center is a physically secure 24/7 environment with fire protection, HVAC temperature control, virus detections, computer data backup, redundant power backup and complete disaster recovery capabilities.

What are the different types of web hosting? There are different kinds of web hosting companies out there with different characteristics. The main types of web hosts can be organized into the following categories:

To continue, go to A Beginners Guide to Web Hosting article.

NB: A lot of other great web hosting services articles are available at http://web-hosting.info-and-tips.com

Free Secure Remote Access To Your Home PC

2005-10-26T10:23:00.000+02:00

Orb is a free service that allows you to access your digital media from any wireless device such as a cell phone, PDA or notebook computer with Internet access. With the Orb software, you can securely connect to your home PC and use its’ simple web interface to stream TV, photos, video, music and more, directly to you anywhere, anytime. Think about the possibilities:

Enjoy your home TV channels, streamed to you anywhere in the world
Schedule and record live TV so you’ll never miss a favorite show
View your home movies through streaming – no need to wait for a download
Listen to your MP3 collection or tune into your favorite Internet radio stations without having to carry an extra music player
Store, retrieve and share your photos whether they are on a home PC, web server or outside photo service
Get quick access to local Weather, Headlines, or News reports.

Worth take a look here.