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	<title>B2B Technology Marketing Blog</title>
	
	<link>http://www.precisionthinking.com/blog</link>
	<description>Usable Insights for B2B Sales &amp; Marketing</description>
	<lastBuildDate>Fri, 23 Dec 2011 22:50:15 +0000</lastBuildDate>
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		<title>Infographic: Content Marketing and the Technology LifeCycle</title>
		<link>http://www.precisionthinking.com/blog/infographic-content-marketing-and-the-technology-lifecycle</link>
		<comments>http://www.precisionthinking.com/blog/infographic-content-marketing-and-the-technology-lifecycle#comments</comments>
		<pubDate>Fri, 23 Dec 2011 22:50:15 +0000</pubDate>
		<dc:creator>Kathryn Roy</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.precisionthinking.com/blog/?p=570</guid>
		
			<content:encoded><![CDATA[Does content marketing mean all companies always publish as much content as they create?
What should companies pioneering a new solution do differently?
What is most important in the middle of a...<br/>
<br/>
[Click on the title above to read the full post]]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Infographics Make Shoddy Research Look Deceptively Legit</title>
		<link>http://www.precisionthinking.com/blog/how-infographics-make-shoddy-research-look-deceptively-legit</link>
		<comments>http://www.precisionthinking.com/blog/how-infographics-make-shoddy-research-look-deceptively-legit#comments</comments>
		<pubDate>Sat, 05 Nov 2011 14:07:31 +0000</pubDate>
		<dc:creator>Kathryn Roy</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.precisionthinking.com/blog/?p=1124</guid>
		
			<content:encoded><![CDATA[There’s a new breed of infographics in town. Slick graphics purporting to inform, but practicing 3 types of deceptions. Here's an example and what to look for.<br/>
<br/>
[Click on the title above to read the full post]]]></content:encoded>
			<wfw:commentRss>http://www.precisionthinking.com/blog/how-infographics-make-shoddy-research-look-deceptively-legit/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>2 Dirty Secrets About Content Marketing and Social Media</title>
		<link>http://www.precisionthinking.com/blog/2-dirty-secrets-of-content-marketing-and-social-media</link>
		<comments>http://www.precisionthinking.com/blog/2-dirty-secrets-of-content-marketing-and-social-media#comments</comments>
		<pubDate>Mon, 24 Oct 2011 14:25:15 +0000</pubDate>
		<dc:creator>Kathryn Roy</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning and Messaging]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.precisionthinking.com/blog/?p=1056</guid>
		
			<content:encoded><![CDATA[The recently published 2011 Demandbase B2B Website Demand Generation Survey Results highlighted 5 findings from its survey of 100 B2B marketing and IT professionals.

But what I found most...<br/>
<br/>
[Click on the title above to read the full post]]]></content:encoded>
			<wfw:commentRss>http://www.precisionthinking.com/blog/2-dirty-secrets-of-content-marketing-and-social-media/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Mark Twain’s Critically Important Insight for B2B Marketing</title>
		<link>http://www.precisionthinking.com/blog/mark-twains-critically-important-insight-for-b2b-marketing</link>
		<comments>http://www.precisionthinking.com/blog/mark-twains-critically-important-insight-for-b2b-marketing#comments</comments>
		<pubDate>Sat, 15 Oct 2011 12:53:45 +0000</pubDate>
		<dc:creator>Kathryn Roy</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning and Messaging]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.precisionthinking.com/blog/?p=1036</guid>
		
			<content:encoded><![CDATA[Mark Twain, sadly, failed abysmally as a business man. He invested in innovative products that would ultimately be hits, but bet on the wrong people. Perhaps his many failures led to this critical...<br/>
<br/>
[Click on the title above to read the full post]]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>B2B Paid Advertising Flopped For You?  Retargeting Is a Reason to Revisit It</title>
		<link>http://www.precisionthinking.com/blog/b2b-paid-advertising-flopped-for-you-retargeting-is-a-reason-to-revisit-it</link>
		<comments>http://www.precisionthinking.com/blog/b2b-paid-advertising-flopped-for-you-retargeting-is-a-reason-to-revisit-it#comments</comments>
		<pubDate>Thu, 06 Oct 2011 21:26:24 +0000</pubDate>
		<dc:creator>Kathryn Roy</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Lead Gen]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.precisionthinking.com/blog/?p=836</guid>
		
			<content:encoded><![CDATA[Let’s face it: paid advertising – banner ads or PPC – has been a huge failure for most B2B companies. The ROI has been pitiful.

But retargeting ads are dramatically different. They change the cost...<br/>
<br/>
[Click on the title above to read the full post]]]></content:encoded>
			<wfw:commentRss>http://www.precisionthinking.com/blog/b2b-paid-advertising-flopped-for-you-retargeting-is-a-reason-to-revisit-it/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Your B2B Prospect Database Undermining Your Hard Work?</title>
		<link>http://www.precisionthinking.com/blog/is-your-b2b-prospect-database-undermining-your-hard-work</link>
		<comments>http://www.precisionthinking.com/blog/is-your-b2b-prospect-database-undermining-your-hard-work#comments</comments>
		<pubDate>Mon, 26 Sep 2011 21:47:55 +0000</pubDate>
		<dc:creator>Kathryn Roy</dc:creator>
				<category><![CDATA[Lead Gen]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.precisionthinking.com/blog/?p=770</guid>
		
			<content:encoded><![CDATA[Today, at the Marketing Sherpa conference in Boston, Brian Carroll (author of Lead Generation for the Complex Sale) listed the most common tactics B2B companies pursue to increase lead generation,...<br/>
<br/>
[Click on the title above to read the full post]]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Infographic: How to Estimate the Value of Social Media Marketing for Your B2B Company</title>
		<link>http://www.precisionthinking.com/blog/infographic-how-to-estimate-the-value-of-social-media-marketing-for-your-b2b-company</link>
		<comments>http://www.precisionthinking.com/blog/infographic-how-to-estimate-the-value-of-social-media-marketing-for-your-b2b-company#comments</comments>
		<pubDate>Mon, 19 Sep 2011 16:33:04 +0000</pubDate>
		<dc:creator>Kathryn Roy</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.precisionthinking.com/blog/?p=732</guid>
		
			<content:encoded><![CDATA[When marketing techniques like inbound marketing, social media marketing, and content marketing are on a hot streak, they are promoted as if they have equal value to all B2B companies.

Some B2B...<br/>
<br/>
[Click on the title above to read the full post]]]></content:encoded>
			<wfw:commentRss>http://www.precisionthinking.com/blog/infographic-how-to-estimate-the-value-of-social-media-marketing-for-your-b2b-company/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>B2B Marketing Lessons from Kayaking with Alligators</title>
		<link>http://www.precisionthinking.com/blog/b2b-marketing-lessons-from-kayaking-with-alligators</link>
		<comments>http://www.precisionthinking.com/blog/b2b-marketing-lessons-from-kayaking-with-alligators#comments</comments>
		<pubDate>Wed, 14 Sep 2011 13:42:27 +0000</pubDate>
		<dc:creator>Kathryn Roy</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.precisionthinking.com/blog/?p=710</guid>
		
			<content:encoded><![CDATA[B2B marketing is a little like kayaking in the everglades. You don't have signs to let you know the exact right route. Deep experience elsewhere doesn't always help in the current situation. Plotting...<br/>
<br/>
[Click on the title above to read the full post]]]></content:encoded>
			<wfw:commentRss>http://www.precisionthinking.com/blog/b2b-marketing-lessons-from-kayaking-with-alligators/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Your B2B Social Media Marketing Results May Disappoint</title>
		<link>http://www.precisionthinking.com/blog/why-your-b2b-social-media-marketing-results-may-disappoint</link>
		<comments>http://www.precisionthinking.com/blog/why-your-b2b-social-media-marketing-results-may-disappoint#comments</comments>
		<pubDate>Tue, 06 Sep 2011 11:07:36 +0000</pubDate>
		<dc:creator>Kathryn Roy</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.precisionthinking.com/blog/?p=680</guid>
		
			<content:encoded><![CDATA[So your B2B company invested heavily in social media marketing, and the results were underwhelming to say the least. Were you incompetent or just unlucky? The fact is, you might have been doomed from...<br/>
<br/>
[Click on the title above to read the full post]]]></content:encoded>
			<wfw:commentRss>http://www.precisionthinking.com/blog/why-your-b2b-social-media-marketing-results-may-disappoint/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Inbound Marketing Deception Uncovered</title>
		<link>http://www.precisionthinking.com/blog/inbound-marketing-deception-uncovered</link>
		<comments>http://www.precisionthinking.com/blog/inbound-marketing-deception-uncovered#comments</comments>
		<pubDate>Mon, 22 Aug 2011 20:28:24 +0000</pubDate>
		<dc:creator>Kathryn Roy</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.precisionthinking.com/blog/?p=670</guid>
		
			<content:encoded><![CDATA[Inbound marketing is great. Done well in the right situations, it can be a cost-effective way to reach new prospects.

But it doesn’t work for everyone. Some companies that should be focused on...<br/>
<br/>
[Click on the title above to read the full post]]]></content:encoded>
			<wfw:commentRss>http://www.precisionthinking.com/blog/inbound-marketing-deception-uncovered/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
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