Predictable Magic

Book Review: Core77.com

admin — Tue, 28 Dec 2010 00:51:10 +0000

Core77's review begins: The Predictable Magic to which Prahalad and Sawhney refer in their recent book has been given the moniker of Psycho-Aesthetics, and Ravi's firm RKS has applied it successfully to a range of products over his career as a consultant.

Book Excerpt: Predictable Magic

admin — Tue, 07 Sep 2010 18:07:38 +0000

In an excerpt from their new book, Deepa Prahalad and Ravi Sawhney write about how design can help consumers forge emotional connections to products and brands.

Linda Tischler of CoDesign sits down with Ravi and Deepa

admin — Fri, 20 Aug 2010 18:03:42 +0000

In "Forget Praying to The Muse: Create Design Magic on Demand," Linda gets right to the point: "There are lots of books out there about the design process. How is this one different?" The answer, and the authors' explanations of the E.M.P.O.W.E.R. framework, are covered in her article.

Interview: Ravi at the IDSA Conference

admin — Thu, 19 Aug 2010 17:28:03 +0000

At the recent IDSA conference in Portland, blogger Justin Thoreau Lund sat down with Ravi and asked some very insightful questions.

Our Heroes’ Journey

admin — Mon, 16 Aug 2010 23:38:57 +0000

The hero’s journey, a timeless storytelling narrative championed by Joseph Campbell in academic circles, has become a fundamental part of the thinking at our firm because it helps the entire team of designers and engineers better comprehend and align the emotional path consumers take while interacting with products, experiences or other aspects of design into our innovation approach.

Designers are Still Blind to Main Street

admin — Fri, 06 Aug 2010 01:15:29 +0000

I went to Walmart for the first time in a long time this past weekend, and while there a few thoughts on design quickly struck me.

Learning from Everyone

admin — Thu, 05 Aug 2010 17:32:56 +0000

Perhaps the most nerve-wracking part of starting any new venture is the cold-calling. All the time invested in developing slides and talking points can either pay off or fall flat in a matter of minutes.

How Do You Know When You’re Done?

deepa — Tue, 03 Aug 2010 17:47:23 +0000

Much of the discussion about innovation is focused on generating new ideas. Less attention is paid to another agonizing, yet equally essential milestone: coming to a decision that we’re ‘done’. Ask anyone who’s taught a child how to ride a bike when they knew it was OK to let go of the backseat. The answer is as varied as the individual child, and the cues are different for the ‘teachers’ as well. There are, however a few essentials: a keen sense of self-awareness and a deep understanding of the child. And with each successful “launch”, powerful emotional bonds - and stories - are created.

Press Kit

admin — Thu, 29 Jul 2010 20:00:08 +0000

Within the attached file we’ve provided the publisher’s announcement, co-author bios, a general Q&A with the authors, and major endorsements. Download PDF | Download Word (.doc)

Predictable Magic: Designing Emotional Interactions and Business Results

admin — Wed, 20 Jan 2010 06:51:20 +0000

At the IxDA 10 Conference in February, Deepa Prahalad, Ko Nakatsu, and Harnish Jani of RKS conducted a workshop on Psycho Aesthetics^SM mapping, the RKS philosophy of creating emotional connections through design. We were delighted that the group of participants was a diverse mix from large companies (such as GE, Microsoft and Disney), leading creative firms and start-ups. read more...