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3 Foolproof Ways To Outsmart Your Competition

admin — Mon, 06 Feb 2012 21:54:30 +0000

Let’s face it…competition is here to stay. There will always be someone waiting in the wings to woo your customers away from you and into their realm. Yeah, you’re always going to have to be on the lookout for new ways to outdo the competition, but there are 3 ways you can minimize the impact they have on your business.

1. Implement Unconventional Marketing Strategies
Standing out from the crowd is sometimes hard to do with so many businesses mimicking the marketing campaigns of their competitors. Sure, we all want to be successful, and when we see others using a method and prospering there’s an urge to jump on the band wagon and enjoy the same success.

Rather than joining the pack, look for ways to advertise that no one else is using. Internet marketing is a good example. Most Internet marketers use …you guessed it the Internet to market their products. Why not get high impact postcards printed and use them to direct people to your Website? Hey, no one else is doing it!

2. Discover Hidden Markets
Your competitors are missing out on something! Dig around until you discover what it is, and get a corner on that market niche. Once you’ve discovered your secret gold mine, revise your sales copy, and Website to address the specific market you’ve uncovered.

If you’re a Multi Level Marketing representative you might want to consider the following niches.

” Employees: The freedom that comes with being your own boss is a dream that many employees hope for, but never experience. Go ahead…let them know that dreams do come true…there’s an opportunity to be their own boss waiting just for them.
” Stay-at-home Moms: Most stay at home Moms are sacrificing finances for the well-being of their children. They would jump at the chance to raise their children and make a little money too.
” Retirees: What does the future hold for someone looking at retirement? It could be that there is a lot of spark, and dreams still pulsing inside…and now…they’ll have the time to invest their long time dreams!

3. Become the Expert
We all respect the opinions and insight of someone who really knows a subject inside and out. Yeah, take the time to research, get to know all of the ins and outs of your product…then emphasize it in your marketing campaign. True knowledge can’t be aped. Consumers will know who the expert is.

You don’t have to put all of your eggs in one basket to zero in on one product, but you can emphasize your expertise in one area. Remember that people often expect to pay more for expert advice! You may want to raise your price a little bit, get testimonials, and find another expert to endorse you.

You don’t have to let the competition get one over on you when you position yourself for success!

3 Foolproof Ways To Outsmart Your Competition is a post from: Premium Bath Works Business And Management Tips

5 Great Reasons To Hire A Telecommuter

admin — Sat, 04 Feb 2012 15:14:58 +0000

How would you like to hire someone that is more motivated and more qualified to do the work and costs you less than your average employee? No, I am not talking about hiring someone illegally. You can accomplish this simply by employing a telecommuter. Lets take a look at 5 very good reasons, why it makes sense for you to consider telecommuting from an employers perspective.

1) Less Overhead
How much is all this office space, furniture, computer equipment along with your IT department to maintain them, utility bills etc. costing you? Telecommuters do not require any of the above, which will cut your overhead cost tremendously. Telecommuters use their own office, their own equipment from computers to paperclips; use their own power, phone and Internet connection. If their computer acts up, its up to them to get it up and running again.

2) Less Benefits To Pay
Most telecommuters are independent contractors. You do not have to provide for health care, workmans compensation or paid vacation. Consider the tax benefits as well; there is no employer portion of federal and state tax to pay.

3) Hire Experts When Needed
Do you need someone to write the occasional press release and maybe come up with a revision to your brochure every once in a while? Instead of hiring someone fulltime as your marketing person, consider outsourcing the tasks to a freelance telecommuter. You will pay per project, or hire your freelancer for a few hours per month, instead of creating a marketing position. Freelancers give even small businesses the opportunity to hire an expert for almost any task.

4) On Demand Work
Do you expect a temporary increase in your workload, be it seasonal, or because you just landed a large project? Why not pick up a few telecommuters for the task instead of working with inexperienced temps, or hiring in-office personnel that you may not need three months down the road. Telecommuters combine the flexibility of temps with the on-the-job experience of permanent employees. You get the best of both worlds.

5) More Motivated Workers
Telecommuters have a very good reason why they want to work from home. Whether that reason is being able to stay home with the kids, a disability, or avoiding a long commute, being able to work from home makes them happy. As you well know, happy employees are more motivated, dont count the minutes until they can leave the office and overall get more work done.

If you havent already done so, I encourage you to give telecommuter a try the next time you need a highly motivated, experienced worker, but arent in a position to create a permanent onsite position. Once you have experienced all the benefits a telecommuter brings to your organization, you may even consider converting even more positions to telecommuting.

5 Great Reasons To Hire A Telecommuter is a post from: Premium Bath Works Business And Management Tips

4 Tips for Lighting a Cigar

admin — Wed, 01 Feb 2012 21:05:08 +0000

1. Use cedar matches, if possible. If you prefer to use a lighter, make sure it’s butane lighter to avoid strong odors.

2. Warm the open end of the cigar (aka ‘the foot’ of the cigar) slowly over the flame, without touching it to the fire. Let a black ring form around the end.

3. Place the cigar in your mouth and draw in slowly. Hold the cigar over the flame, about half an inch above it, again without touching. Continue to draw in until the cigar draws the flame. Turn the cigar slowly, spinning it to establish an even burn.

4. Once your cigar is lit, take it out of your mouth and observe the burn you have established. If the burn appears to be uneven, simply blow on the unlit sections to draw the burn, and then take one or two draws from the cigar to reestablish an even burn.

4 Tips for Lighting a Cigar is a post from: Premium Bath Works Business And Management Tips

“Starbucks-China” Blend: A Slam Dunk Grande

admin — Mon, 30 Jan 2012 10:00:45 +0000

Admittedly, there are few genuine cant miss propositions. But Ive got one for you, Starbucks in China. Giant corporations being granted carte blanche in a totalitarian environment are reminiscent of an age when kings granted exclusive licensing for fur trapping. Starbucks has the product, the relationships, and with some nimble campaigning theyll have the ubiquitous branding in no time. It will be game, set, match if it isnt already.

China is the emerging powerhouse economy in the world today, but it is not a free-for-all for foreign companies. Many companies, in America and elsewhere, would maintain it to be quite the opposite. China has garnered a reputation for being rather lax in its enforcement of intellectual property laws. Tech companies in particular, such as Microsoft, have been frustrated in seeing their handiwork pirated in China. You may add golf club manufacturers, music companies, movie studios and any number of industries to the list of the aggrieved.

And then theres Starbucks, our giant American caffeinery. Im looking at a franchise right now from my office at ICMediaDirect.com in the Empire State Building. Its always busy, filled with sightseers. Did you know that theres a franchise at the Great Wall? Were you aware that Starbucks announced an opening of one of their stores in Beijings Forbidden City, the Chinese were furious? They initially resisted, but quickly got used to it? (I guess the Chinese are just like everyone else.)

What does Starbucks have that Calloway Golf doesnt in order to do business like this? A product that you cant reproduce, thats what. You cant fake coffee beans en masse. Thats the cornerstone that guarantees Starbucks success in mainland China. Their CEO, Howard Schultz, has declared China to be their number one priority in terms of growth.

Schultz and Starbucks arent shy about their Chinese ambitions. Currently they have about 11,000 stores in 37 countries, including about 375 in China. By 2008 Starbucks expects to derive 20% of their revenue from Chinese locations. Starbucks has a long-term goal of 30,000 stores and some 8,000 in China.

This is a ramp-up of truly gigantic proportions. Remember, China is, perhaps in name only, a Communist country. While some of the communist economic policies may have fallen by the wayside, the ministers in Beijing have tightly clung to their power. Starbucks has been fully waved in, green lights, red carpet, welcome wagons the works. This isnt because they think the CEO is a nice guy, but because their product, its distribution channels and everything cant be copied.

I could hem and haw all day about this, but theres more proof that the fix is in on behalf of the Seattle based coffee chain. In recent weeks Starbucks has won not one, but two lawsuits in China protecting its intellectual property. Some enterprising, and certainly observant, locals decided to copy elements of Starbucks brand and serve coffee themselves to their fellow countrymen. No dice. Chinese courts ruled in favor of Starbucks.

I wonder if the local coffee merchant thought he had a chance? Did the Chinese judge think long and hard about the various merits each side had? Were economic ministers in Beijing curious as to how this case would turn? There was no drama. An accomplished CEO like Schultz wouldnt publicly refer to such lofty goals to succeed in countries like China without knowing he could reach it beforehand. Somebody in Beijing likes them, or again, likes the revenue they generate.

It reminds me of a book I recently read on the infamous pirate Captain Kidd. In short, the English crown hired Kidd to rob pirate fleets for profit. While he was at sea, the winds of political change shifted somewhat and he became a scapegoat his trial was a farce. The powers that be needed a quick conviction and Kidd paid with his life. Perhaps the stakes were not as great, but the outcome was just as assured when China ruled in favor of Starbucks against local knockoffs.

Okay, so Starbucks has the quality coffee and international distribution channels down, theyve got a golden okay from Beijing, now all they have to do is convince a country with 5,000 years of tea drinking experience that theres something new, something different called coffee. This calls for branding.

China is moving towards Westernization, or a more capitalist economy. The growing appetites and expectations of a consumer driven society make the task of Starbucks task easier, especially since their competition is negligible. With the appropriate deals struck in Beijing, its now time for Starbucks to sell themselves to the Chinese people. Heres how theyll win:

They are aiming at the young urban Chinese demographic, and store locations are comfortable and offer a social setting a welcome break from cramped apartments.
Starbucks locations will serve as Internet user hubs, where socializing and downloading music will be central to the Starbucks Experience. Advertising agencies, like ICMediaDirect.com, will be running seasonal online campaigns (similar to this past Christmas seasons Red Cup campaign in the US) for Starbucks in order to associate the chain with whats hip. Crossing Medias like music downloads and entertainment websites will be crucial.
There is a consumer consciousness thats new to capitalist cultures (never leaves, actually) emerging in China thats similar to Russia. Coffee will be the drink of change and through multimedia branding with governmental support; this idea will be solidly reinforced.

I dont push stocks. I dont preach politics. Im not searching for justice or defending oppressors. But there is one thing I know Starbucks cant miss.

“Starbucks-China” Blend: A Slam Dunk Grande is a post from: Premium Bath Works Business And Management Tips

12 Reasons To Use A Franchise Consultant

admin — Sat, 28 Jan 2012 18:35:44 +0000

A potential business owner that has an interest in purchasing and running a franchise would benefit from the services of a franchise consultant. A franchise consultant can provide expertise and guidance throughout the entire process. Listed below are 12 reasons that it is advantageous to use this service.

1. The service is free to the franchisee, with the franchiser covering the consulting fees.

2. The service is personal and confidential.

3. The consultant guides the potential franchisee through the entire process of deciding whether to become a franchisee, and how to go about it.

4. A detailed profile including an evaluation of the potential owner’s experience, interests, and goals is complied in order to match the new franchisee with the most suitable opportunity.

5. Education is provided on the various types of ownership and investment options.

6. Investigation into the most suitable opportunities that are available is done by the consultant.

7. Initiation of contact with company representatives is part of the service.

8. The consultant helps to verify each company’s success and track record.

9. The potential business owner saves time and money by having the experts perform research on various opportunities.

10. The consultant acts as the one-stop shop, answering questions and referring the potential owner to other resources as necessary, such as financial or legal advisors.

11. The consultant works with all types of franchises, including full-time, part-time, new units, and re-sale franchises.

12. Complications and confusion are virtually eliminated by having an expert perform these services.

Overall, a franchise consultant will help you determine if franchising is right for you and if so, what type of franchise opportunities you are most likely to succeed in.

12 Reasons To Use A Franchise Consultant is a post from: Premium Bath Works Business And Management Tips

A Brief Education on Education Verification

admin — Wed, 25 Jan 2012 05:27:09 +0000

It is generally believed by those in our trade that while employment candidates may embellish their employment tasks and positions, they will downright lie about their education.
Yes, that person interviewing with your Human Resource Manger and other relevant executives, the one looking presentable and acting so bright and articulate may well be inventing his education. In most cases your candidates claim to a higher education is not necessarily a total invention. He may have in fact actually enrolled in the university listed on the resume. He just didnt graduate from that school. Or any other school, for that matter.
But then there are those, a notable amount of employment candidates who have engaged in what we term a ghost attendance. That is to say they not only failed to graduate from the school, but they never enrolled at all. Why they chose that particular school as their fictional place of graduation is anyones guess. But enough candidates lie about graduating from schools they may have never seen, save for photos on the Internet. The HR person should always consider the ghost attendance a very real possibility.
As to which schools the job candidates may claim to have graduated, the selection is varied and sometimes darkly amusing. Some may choose the smaller and more out of the way schools as their fictional alma maters. They may select something arty and prestigious, one of those schools you may hear about but not know much about.. Or your candidate can take obscurity in another direction by listing on their resume some grievously remote or sub-par institute of higher learning that few ever even heard of..
There is certain logic to making such claims. By listing say, an obscure Mid-Western school or esoteric New England college, as his place of graduation, your candidate may believe he helps substantiate his credibility. Even the more astute HR person may well determine no one would actually lie about graduating from a Reed College, in Oregon, Amherst, in Massachusetts, or Lake Forest, in Illinois? Or for that matter as a defense against low self-esteem, who would dare boast of graduating from one of the legions of North Western Eastern Slippery Eel Teachers College in the far corner of the middle of nowhere? So, the thinking goes, you may accept their claim at face value and never bother to check it out.
Other candidates will take the alternate route. Most in fact, will choose the larger schools, believing their names and alleged graduation dates may well get lost in the bureaucratic shuffle. Of course, if they did attend for awhile, they hope their registered enrollment may mistakenly be interpreted as proof of graduation. What they lack in education, they make up for in audacity. Well, sort of.
Finally, there are the no degree degrees. These are the phony degrees awarded for life experience and are not representative of attendance or graduation from any legitimate or accredited college. They are totally bogus. But they are popular. The more enterprising among the duplicitous can purchase these degrees online for anywhere from fifty bucks to several hundred dollars. The graduate degrees are a little pricier than the mere Bachelors but they are available from any number of phony universities. Some of them even look impressive; provided you dont look try to find the schools physical address on the Internet.
Before you become too upset or overly suspicious, bear in mind that those who lie about their degrees comprise a minority of employment candidates. More often than not your candidate actually is who he says he is and did attend and graduate from the college listed in his resume. But bear in mind the operative phase here is more often than not. With that in mind, think of the ways you may cause embarrassment and even litigation if you mistakenly hire someone who has obtained only a fictional degree.
It may be true that lacking a Bachelors degree in certain disciplines may be irrelevant. There is a saying, for example, that a good sales person is born and not made, or something to that affect. And while that may be true in certain disciplines, in more than a few someone better have the qualifications afforded through the proper education. It may well be your new hire with his fictional degree may genuinely lack the skill sets required for the job. This reality can cause all sorts of problems and even lead to catastrophe in its myriad forms.
You have allocated time and money to his hire. You have distracted your work force, at least those who have conducted the various interviews. In hiring this person, you may have rejected a candidate who was truly qualified but is no longer available. You must now allocate additional resources to hire someone else. Such mistakes can detract from employee morale as well as your bottom line.
Additionally, by hiring someone not qualified by virtue of lacking his degree, you are jeopardizing your relationship with clients. You may have assigned this person to a client, and now your employee has screw things up through is lack of qualifications. This can make your client extremely unhappy. The client may demand compensation. They may even threaten a lawsuit. This is not only costly, but embarrassing as well.
If you think this doesnt happen, you had better think again. These are not the stories executives like to brag about over lunch. These are the stories that are whispered, and the whispering is far more ominous and damaging to your business. Lets face it, if your failure to perform due diligence causes proves detrimental to your client, then you will be held accountable. You will look foolish and cheap. You may also be looking for another client to replace the one who left you.
The moral to this story is that your Human Resources Management must check out everyone, no matter how trustworthy they sound. It is essential to have a pre-employment screening program in place and to include education verification as part of that program. The few bucks you spend up front to verify your candidates graduation can save you plenty in money and time as well as and potential litigation and embarrassment. Those who win contracts with major corporations, especially technology or defense and security related industries will find these companies mandate background checks for everyone who will be working on the project. This includes education verification. Often they will insist on verification of all degrees and not just the highest.
When conducting education verifications here are some things to keep in mind
Colleges and Universities typically provide verification either in-house or through the National Student Clearing House or another third party service. If the University is registered with a third party service, the degree can often be verified that day. Third party services will charge a fixed rate for access verification. Some background checking agencies will add on to this rate while others will pass it on at cost.
Typically, degrees are verified by background checking services within a couple, few days. The process may take longer if your candidate has either graduated some years back or is not listed in the database.
Verification may also take longer over the holidays, semester break or the summer. Be prepared to allow for more time for verification.
Verification from foreign universities inevitably will take longer than domestic verification. Typically, the rates for foreign verifications are significantly higher than charges for a domestic university. Be prepared to pay more and wait longer for the foreign verification.
Some schools will ask for your candidates disclosure and release form before issuing the verification.
When providing your candidates information to the University or third party service, it is best to include the years attended, the year graduated, the actual degree and major, and for large schools the campus where your candidate attended.
If your candidate is a female, be sure the information you submit reflects the actual name with which your candidate graduated. Sometimes your candidate applies for the position under her married name and fails to provide her maiden name, the name she used while attending school.
This may also apply for foreign students. Sometimes foreign candidates will change their names after graduation, to make them more accessible in the American workplace. But they may have attended school, using their formal name. Your candidate is known to you as Ben, but in school he was still Bao. This can complicate the verification process.
If the school or the third party service is having a difficult time verifying y our candidates degree, they may request a facsimile of his diploma or final transcripts.
Be sure to keep your verification process uniform. You may decide to verify all degrees or only the highest degree obtained. Whatever you do for one candidate, you should do for all the rest.
Make sure your background checking service stays in front of any complications that may arise in the verification process. Establish and maintain fluid communication channels so that the service can keep you informed and request additional information when needed.
Remember if for some reason and after all due diligence you are unable to verify your candidates degree, it probably means he never obtained one. They may try to talk their way out of it, but hold firm and insist they provide any information that has been requested. There is nothing exceptional about this information for anyone who has truly graduated from an accredited college or university. If they cant provide that information, you may want to look for another candidate. Remember the axiom that if they lie about their degree then theyll lie when on the job didnt become accepted wisdom for no reason. Check them out before you hire.

A Brief Education on Education Verification is a post from: Premium Bath Works Business And Management Tips

5 Ways You Can be Prepared When Facing a Job Loss

admin — Fri, 20 Jan 2012 20:38:13 +0000

Are rumors circulating throughout your workplace that there may be downsizing, a lay-off or merger? Are you scared and dont know what to do? These 5 tips can help you feel more in control of your financial situation:

1. Take a long, hard look at your monthly bills. Are in up to your neck in debt? Now is the time to tighten your belt and try to get a handle on the interest rates you are currently paying. Can you pay down some of your debt right away? Transfer to another, lower rate credit card? Should you refinance your mortgage or home equity loan? Now would be the time to take care of this, not after youve received your pink slip.

2. What can you trim in your monthly budget? Stop buying those lattes every morning and save about $80 in one month. Rent a DVD instead of going to the movies. You are the only one who can decide what you can and cannot live without, but these are two good examples of the latter. Cut back on your dining out and youll see more green in your wallet right now, when you need it the most.

3. Be more aware as you pull out your wallet for every day expenses and decide if you really need to buy that item. Now is not the time for a shopping spree to cheer you up. Instead, make an effort to be more aware of where your money goes every day, every week.

4. With gas prices sky-rocketing, should you consider buying a hybrid car, or at least one that gets better mileage? Do it now, while youre still employed. See if the dealership offers any customer incentives such as a rebate or lowered interest rate on the loan.

5. Do you know what benefits at work you are entitled to? Take the time now to ask the Human Resources department what benefits youre currently enrolled in. If you have health insurance, be sure to get any physicals or medical tests now to make use of this benefit. Take advantage of any dental or vision coverage you may have- get those eyeglasses or contact lenses updated now or schedule a visit for a check-up at the dentist. Those co-pays are a whole lot cheaper than paying full-price later.

Being aware of the situation, planning and taking action makes you feel more in control of your life. Sure, you cant do anything about being laid-off and in most cases, (unless you committed gross misconduct on the job) its not your fault. Its a management decision that will probably wind up changing your life for the better. See this as a new opportunity, not as a loss, and your positive attitude will help you find a new job soon. Good luck!

5 Ways You Can be Prepared When Facing a Job Loss is a post from: Premium Bath Works Business And Management Tips

5 ultimate graphic design mistakes – Things that graphic designers should avoid at all costs

admin — Mon, 16 Jan 2012 17:24:40 +0000

1. Using web graphics on printed material.
With many young designers coming from a pre-dominantly web design background the transfer over from web design to traditional design for print can bring with it a multitude of design sins. Images supplied at 72dpi and crunched down to load fast on a website are going to reproduce very badly in print you can get away with small thumbnails but blowing things up to any appreciable size is going to be pushing your luck. There are a number of online sites offering free or very cheap quality hi resolution images which are a good source for suitable imagery.

2. Forgetting about or not allowing enough bleed.
A very common error is to send to print a document or flattened image that has no bleed at all. Generally speaking you should allow at least 3mm around every cut off edge. Failing to do so will give the printers no leeway and will either crop off the side of the page or give you a white border. It is always a good idea when supplying image files to save layered psd files then if things need extending or cropping you can do this on the background layer and hopefully cut down your work

3. Using obscure fonts and not embedding or outlining them for output.
We’ve all been guilty of this at some point and things are generally fine if you are going to be the only person accessing your artwork or documents. However if someone else needs to amend the files or use your vector logo on one of there publications. Unless you package up the used fonts, they are not going to be able to open the files correctly and some software programs may replace any unknown fonts with a default. This is a particular problem when you need to dig out stuff that was created several years previously and you no longer have your old fonts installed.

4. Supplying print ready artwork using spot colours or rgb
There are valid reasons for using spot colours in artwork, logos that need to reference particular pantone colours for example. In general design work however most print is sent through on 4 colour presses CMYK with occasional 5th colour for luminoius or metallic colour or for spot UV varnish. It is very common for lazy designers to just place rgb images into files and expect the vibrant colours seen on screen to reproduce in print.

5. Allowing design illiterate clients to lead you round the houses
The customer is always right, goes the old adage. However it is often said with gritted teeth and a sense of patience that recognizes that these morons will at some stage be handing over a fat cheque for your troubles. It is often a good idea when first submitting visuals to throw in a couple of stinkers to hopefully get them to appreciate the design you would like them to accept. There is the very real danger of course of them loving the piece of absolute arsewipe that you knocked up in five minutes to make them think you’ve been earning your money. Still it’s a living.

5 ultimate graphic design mistakes – Things that graphic designers should avoid at all costs is a post from: Premium Bath Works Business And Management Tips

7 Tips to Starting a Successful Small Business

admin — Sat, 14 Jan 2012 17:34:15 +0000

Getting a small business off the ground is challenging to say the least. Here are some tips which will prepare the ground for running a successful small business.

Have Goals

This is where it all starts the foundation for success. Know exactly where you are heading. What will the business look like in the future? How will you know when your business is a success? When you wake up in the morning, do you know what actions you have to take to get you on the road to success?

Take Action

The difference between success and failure is down to the actions you take. The failures in life are the people who know what they have to do but never do it. The successful small business owners are people who take action on their ideas, ones who never say, I wish I had done

Seek Feedback

There is a saying that feedback is the breakfast of champions. During the early days of your business you must continually seek feedback about all aspects of your business. What works? What doesnt work? What needs changing slightly? Speak to customers, suppliers, your bank manager, your accountant – anyone who can provide you with a fresh perspective.

Find Out What Do You Dont Know

You cant expect to know everything about running a business. Undertake your own skills analysis and find out your areas for development. Once you know your knowledge gaps seek out courses, books and advice, which will get you on track.

Be Focused

Let no one distract you from achievement of your goals. At the start of every day get yourself into the frame of mind that you will only do tasks which will get you closer to your goal nothing else matters.

Take Risks!

You will never achieve anything if youre not prepared to jump off the cliff a few times! Were not talking about risks which will put the business in jeopardy; just risks which are planned and thought out, yet at the same time test the edge!

Think Positive

Yes, the oldest clich in the book, but totally true. See the positive in everything. If something has not gone right train yourself to ask, What good has come out of this? Understand that in every problem there is potential for good.

7 Tips to Starting a Successful Small Business is a post from: Premium Bath Works Business And Management Tips

5 Keys to Building a Dynamic Self-Management Sales System

admin — Wed, 11 Jan 2012 18:56:38 +0000

1) Identify Your Essential Competencies and Performance Metrics

If I asked you to list all the essential competencies that YOU are in control of – the ones that are absolutely critical for you to be successful in your sales positioncould you do it?

For example

Essential Competency or not?

” Converting conversations to appointments? (yes it is)
” What about filling out paperwork? No! (That’s a related task)
” What about closing ratio? (Sure it is.)
” Degree of success in turning a first appointment into an opportunity? (absolutely)

Get the picture?

Now, if you truly want to adopt a self-management system that will work FOR you – not against you, you first have to “access” what is an essential competency and what’s merely a related competency.

To do this, sit down and list any sales metrics and performance numbers inter-related to your competency numbers and your desired revenue results. (Hint: “Sales Cycle” and “Average Revenue” per sale are two.)

2) Diagnose Your Business on a Single Sheet of Paper

If I ran into you on a train or in an elevator, would you be prepared to tell me what you do (and how it benefits me or those I know) – in under 1 minute

That’s called your 30-second commercial. Most people don’t have one, yet everybody needs one.

One way to understand more of the obvious benefits your products and services bring to the table is to start to view and diagnose your business more scientifically. You will also see how the numbers work and which areas are most important to your short and long-term success.

Ask yourselfWhat happens if your closing ratio reduces by 30% and your average revenue per sale increases by $2500? How does that affect your desired results?

Write your competency measurements and sales metrics on a sheet of paper. Calculate ratios in line with competencies and average numbers in line with your sales metrics. Assign your revenue object or quota. Play with the numbers and ratios to see how they are inter-related and how they affect each other.

3) Calculate your ‘Magic Number’

“Not setting enough new appointments on a routine basis” is like a malignant cancerous growth slowly eating away at the heart of most sales organizations – - Jeff Hardesty.

The reason for this is because most of us do not identify how many new appointments are needed on a weekly basis based on individual competency numbers and performance metrics.

That’s like diagnosing with blindfolds on.

Every one is different; we all have a ‘Magic Number’. And it’s personal to only you. If you routinely achieve it, you will routinely meet your desired results. Since it is a dynamic number that changes from week to week, it’s important to understand how it is inter-related with other competency ratios, performance metrics and desired revenue results.

It’s important to include your ‘Magic Number’ in your self-management system.

4) Train to the ‘Napkin Rule’

The ‘Napkin Rule’ simple means, putting aside all those sales automation systems for 30 days and keep track of your essential competency and performance metrics on a single napkin.

Compute updates daily. Store the napkin in your pocket. When the napkin fills up, transfer it to a legal pad to show month to date. Have nothing else on the legal pad except your essential competency ratios and sales performance metrics. After 30 business days, transpose the legal pad metrics to your favorite computer software spreadsheet, and track it for 90 days.

This simple but powerful “Napkin Rule” will help you become the CEO of your business.

5) Run Your Numbers, Don’t Run after Quota

Concentrate on your numbers NOT your quota so you can diagnose performance trends before a revenue crisis. Then you have the power to institute strategies and tactics for immediate recovery.

Here’s why.

Reaching and exceeding sales quotas consistently has very little to do with product, pricing and competition. But it has everything to do with ‘Process’.

Identify the core competencies that are necessary to be successful in your sales routine. Then train to Powerful Routines to increase your ratios of effectiveness. Document these meaningful business metrics and review them weekly. Build a simple but dynamic self-management system and outperform your peers and competition while assuring your revenue success.

5 Keys to Building a Dynamic Self-Management Sales System is a post from: Premium Bath Works Business And Management Tips