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Social Media Mistake #3 ~ Incomplete Profiles

Dotty — Wed, 01 Sep 2010 17:40:26 +0000

and…Who Are You?

Social Media Profiles are very useful

People buy from people they know and trust. How can someone gain or earn trust online?

Remember the saying – Actions speak louder than words?

Online you are judged by your actions (or lack of) AND your words. Both of these SCREAM online – the questions is what are you screaming to people?

Does your profile say ~

I have something to hide so I am using someone elses photo, a logo, or no photo at all?
I don’t want to talk to you so I will not leave any contact information?
Not sure I want to meet you ~ I will leave my real name off the profile?
I really do not want you to know more or do any business with me so I wont include my website information.

None of these actions builds trust. If you are online utilizing Social Media FOR YOUR BUSINESS then allow people to get to know you, and allow people to have options for reaching you. Everything you do online needs to support your main business goal ~ whatever that is.

Make sure your profile is complete with your photo (recent and business like).
Add a business logo if allowed.
Fill in the contact information completely – people need multiple ways to connect with you. Some people prefer email, others prefer to call, and others just want ot see your website and learn more about you and your business.
Complete the Bio without making a sales pitch.
Fill in all the information allowed.
Link the profile to your website

The more transparent you can be online the more likely people are to trust you. Until you gain that trust you will not make sales online (especially for people offering services).

Do not give people a reason to doubt who or what you are – fill in your profile completely and honestly.

Social Media Mistake #2 ~ Not Targeted Friends, Fans, Or Followers

Dotty — Mon, 30 Aug 2010 04:37:52 +0000

HUGE mistake #2 ~ Following and Friending everyone.

What would be better ~ Standing in the middle of this crows and shouting your message or being in a more private room and talking with a few interested people?

What would be better? Having a really large number of people in your friend/fan base that do not care about your business, or having a small number of targeted people that want your services, like your products, or are genuinely a fan of yours? The smaller number of people are going to be way more responsive to your message than the large number that simply do not care.

How do you find targeted followers and friends online?

The trick is to look for people that are looking for your services or products. For example, I have a client that created a product that all Acupuncturists need to be using in their practices. The most responsive people he could have following him are Acupuncturists. Finding them is easy if you use the tools provided.

Most Social Media sites have a built in search feature. Use the search for your keywords that would target people that you need following you. Twitter not only has its own search, but there are many other sites that will help you to find the exact people you are looking for. My favorite site for this is Twellow. Twellow allows you to search by any keyword, or location. It even allows you to follow someone right from the application instead of going to Twitter. It is easy to use and a time saver.

In the beginning you need to be actively looking for the right people and strike up a conversation with them. Follow or friend them and they will likely return the favor. Post information that your target audience wants to read or learn. Provide the content they are looking for and build up your relationship and trust with them. When they are ready to buy they will come to you.

I meet people all the time that tell me that it seems like they already know me form my online social media accounts. They already know what I do, things I like, and that I will provide them with the answer they need. Trust is no longer an issue with these people ~ now it is simple ~ do I have the product or service they are looking for?

Biggest Social Media Mistake

Dotty — Sun, 29 Aug 2010 02:55:13 +0000

This one is HUGE!

Not Having A Strategy or Plan

I have talked with so many business owners that have “tried” Social Media and decided that it does not work. When I ask them what their strategy was and how it was to be measured they have no answer.

Would you create a marketing campaign off line without a plan?

Online advertising, branding,and marketing needs to have a plan and strategy just like the offline counter parts.

Without a plan Social Media is a HUGE WASTE OF TIME!

A Social Media Plan has many parts.

First of all Social Media (Facebook, Twitter, LinkedIn, etc.) profiles need to link back to a blog. Social media is social relationship building – it is not sales. Do not link a profile to a sales page. Building solid relationships online means providing valuable content.

Here is one (of many) Social Media Strategies:

Create a BLOG for branding you or your company
Get several Social Media accounts that link back to your blog
Build a following of targeted people (people that have the same interests as your brand)
Provide valuable content
Create a special offer for your followers (make them feel special)
Grow your list from your blog and the new traffic that is coming from your Social Media Campaign

In this example the goal of the social media strategy is to grow a list of responsive, targeted people that are interested in your brand and what you have to offer. The measurement of your efforts can be in how quickly and large your list grows. It is a concrete measurement – there is no guessing. If the plan is followed ther result can be measured

If your list grows then is Social Media a waste of time? Only if you do not capitalize on your new responsive list!

Stay tuned for the 2nd biggest mistake in Social Media!

If you would like to share your strategy please do so in the comments below.

Blogging For Business

Dotty — Wed, 25 Aug 2010 16:39:54 +0000

Blogging Basics ~ Do I Really Need To Blog?

You hear people talking about Blogging ~ What is it?
Will YOUR business get any Benefit From Blogging?
How often do I need to Blog? Is It Wasting My Time?
What is the Point?

How would your business do if you attracted more real live customers by using a Blog? Think free, effective advertising to your perfect customers!

Dotty Scott of Premium Websites is holding a 1.5 hour live class on Blogging Basics ~ Why and How to use a Blog for Business.

October 20th 2010, Downtown Vancouver, 1:00 ~ 2:30 PM. $39.95
Class is limited to 18 people

December 8th 2010, Downtown Vancouver, 1:00 ~ 2:30 PM. $39.95
Class is limited to 18 people

This workshop is for Beginners

What you will learn:

Learn what options and platforms are available for Blogging
Methods of Content Creation ~ Does NOT need to be time intensive
How often you need to Blog
How Blogging will help your business
How to build loyal readers
Why your business will benefit and the best way to gain that benefit

951 Officers Row

Vancouver, WA 98661

(Ronnie Noize’s Office)

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WordPress Made Easy ~ Advanced

Dotty — Wed, 25 Aug 2010 03:23:55 +0000

Are you wanting to get MORE from your WordPress Website or Blog?

Does WordPress confuse or intimidate you?
Are you wanting to create Sales Pages or Opt-In Pages?
How to integrate online payment right on your website without any kind of monthly-fee shopping cart?
How to hide thank you pages, and all the other kinds of pages you don’t want available to everyone?

This workshop is for you if you answered yes to any of the questions above.

This is an Advanced workshop: You must have a WordPress website or blog and be familiar with the Dashboard of your WordPress website. You must be able to make basic updates like text changes and uploading images. This class in NOT for a WordPress newbie.

When: October 29th 2010 from 1-4pm
Where: 951 Officers Row, Vancouver WA (Soho Marketing Guru Office)
Pre-Registration is REQUIRED. Class is limited to 12 people
Cost: $89.95

When: December 10th 2010 from 1-4pm
Where: 951 Officers Row, Vancouver WA (Soho Marketing Guru Office)
Pre-Registration is REQUIRED. Class is limited to 12 people
Cost: $89.95

Prerequisite: MUST have an installation of WordPress available ~ this can be an active website or on a testing server. Also must have a laptop available to bring to class. I have 2 available for borrow for the first 2 people that request them.

What You Will Learn in WordPress Made Easy

How to create Sales or Opt-In pages (No sidebar pages)
How to integrate PayPal into your Website
How to create a Page/Post
How to use the new Custom Menus
How to add Videos
How to structure your content of optimum SEO

What You Will Receive

Education
Set of Plugins that are Mandatory for a Optimized and Efficient site
Current ping list
Access to the Themes that I use that are already optimized

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Beginning Facebook For Business Class

Dotty — Fri, 23 Jul 2010 04:48:46 +0000

Building and Managing Your Facebook Fan Page: Step-by-Step Workshop ~ BEGINNERS

Business get customers from FACEBOOK ~ Are You?
Want to capitalize on Facebook ~ You Don’t Have a CLUE HOW?
Does your business have Events, Classes, Workshops to promote?
94,748,820 current users in the United States ~ What % do you need to grow YOUR BUSINESS?
How does your business keep its Fans coming back and actually BUYING?

How would your business do if you attracted more real live customers by using a Facebook fan page and profile? Think free, effective advertising to your perfect customers!

Dotty Scott of Premium Websites is holding a 3-hour live hands-on Building and Managing Your Facebook Fan Page and Profile Workshop ~ Bring Your Laptop and Get IT DONE!

September 10th 2010, 1:00 ~ 4:00 PM. $89.95

Workshop is limited to 12 people w/laptops

Pre-Registration is Required!

November 5th 2010, 1:00 ~ 4:00 PM. $89.95

Workshop is limited to 12 people w/laptops

Pre-Registration is Required!

This workshop is for BEGINNERS ~ People Who Have NO FanPage Created Yet

Here’s what you will get done in the Facebook Fan Page and Profile Workshop:

Set up an effective and functional Facebook Fan Page and Profile
Upload Photos, Videos, Events
Learn how to make changes to your Facebook Fan Page and Profile
Understand and set up Privacy Settings
Understand all the ways you can interact with your fans and friends on Facebook and how this will benefit your business
Leave with a finished fan page, profile, technical knowledge and many new ideas to get more customers and make more sales through Facebook

951 Officers Row

Vancouver, WA 98661

(Ronnie Noize’s Office)

Advanced Facebook For Business Class

Dotty — Fri, 23 Jul 2010 04:44:30 +0000

Building and Managing Your Facebook Fan Page: Step-by-Step Workshop ~ ADVANCED

Business get customers from FACEBOOK ~ Are You?
Want to capitalize on Facebook ~ You Don’t Have a CLUE HOW?
Does your business have Events, Classes, Workshops to promote?
94,748,820 current users in the United States ~ What % do you need to grow YOUR BUSINESS?
How does your business keep its Fans coming back and actually BUYING?

How would your business do if you attracted more real live customers by using a Facebook fan page and profile? Think free, effective advertising to your perfect customers!

Dotty Scott of Premium Websites is holding a 3-hour live hands-on Building and Managing Your Facebook Fan Page and Profile Workshop ~ bring your laptop and get it done!

September 17th 2010, 1:00 ~ 4:00 PM. $89.95

Class is limited to 12 people with laptops

Pre Registration is REQUIRED

November 12th 2010, 1:00 ~ 4:00 PM. $89.95

Class is limited to 12 people with laptops

Pre Registration is REQUIRED

This workshop is for ADVANCED users ~ You already have a FanPage created and want to add more advanced features.

Learn advanced ways to enhance your current FaceBook Page
Import a Blog, Upload Video, Create a Custom Tab
Learn how to make changes to your Facebook Fan Page and Profile
Talk about Strategies for Growing Your Fans!
Ideas to convert Fans into PAYING CUSTOMERS
Leave with a finished fan page, profile, technical knowledge and many new ideas to get more customers and make more sales through Facebook

Workshop is limited to 12 people w/laptops

951 Officers Row

Vancouver, WA 98661

(Ronnie Noize’s Office)

Facebook Business Strategies Class

Dotty — Fri, 23 Jul 2010 04:37:12 +0000

Facebook Marketing Strategies that Work

Attract More Fans
Turn Your Fans Into Paying Customers
Use the Viral Power of FaceBook to increase YOUR bottom line!
Create loyal customers
Walk away with many different ideas for using your Facebook FanPage to reach your Online Goals.
Get a Facebook Strategy to follow ~ make Facebook easy!

Dotty Scott of Premium Websites is holding a 90 minute live class

Facebook Marketing Strategies that Work.

September 24th 2010, Downtown Vancouver, 1:00 PM ~ 2:30 PM. $39.95

To register and complete your payment please use this PayPal button. Registration is REQUIRED.

Class is limited to 18 people.

November 17th 2010, Downtown Vancouver, 1:00 PM ~ 2:30 PM. $39.95

To register and complete your payment please use this PayPal button. Registration is REQUIRED.

Class is limited to 18 people.

951 Officers Row

Vancouver, WA 98661

(Ronnie Noize’s Office)

During the Facebook Marketing Strategies that Work class you will get:

Marketing examples of effective fan page use ~ develop your own unique Online marketing plan.
Strategies for getting Fans and how to meet their expectations
Understand the demographics of your customers on Facebook
Effective strategies for engaging your fans and keeping them coming back
And of course your questions!

Get Your Face On Facebook

Dotty — Wed, 14 Jul 2010 03:17:32 +0000

Social Media Strategy Day

WHEN: Friday, July 23, 2010 from 8 a.m to 6 p.m.

WHERE: SoHo Marketing Guru, 951 Officers Row, Vancouver WA 98661

WHAT: Low-cost social media photos plus free social media and marketing strategy advice

Space is limited. Reservations strongly advised.

Low-cost social media-ready photos by Kate Singh of Aevum Images.

Schedule your $35 photo session between 8 a.m.-6 p.m.: Call Kate Singh · 360-735-1595

www.AevumImages.com

Free consultations with social media experts Dotty Scott, Brandie Kajino and Rinatta Paries.

Schedule your free consultation between 8:30-11:30 a.m.: Call Dotty Scott · 360-607-4767

Schedule your free consultation between 11:30 a.m.-2:30 p.m.: Call Brandie Kajino · 360-907-6485

SohoSolutionist.com

Schedule your free consultation between 2:30-5:30 p.m.: Call Rinatta Paries · 503-583-2573

GetSocialBuzz.com

Get free marketing advice from Google’s #1 Marketing Coach Veronika Noize

Schedule your free consultation between 10 a.m.-12 p.m. or 1-3 p.m. Call Veronika (Ronnie) Noize · 360-882-1298

www.SoHoMarketingGuru.com

WordPress Made Easy For Beginners

Dotty — Tue, 13 Jul 2010 05:09:59 +0000

Are you intimidated by Updating your WordPress Site?

Do you have a website or blog that uses WordPress as the Content Management System?
Does WordPress confuse or intimidate you?
Would you like a little hand-holding to learn WordPress?

This workshop is for you if you answered yes to any of the questions above.

This is a Beginning workshop: You must have a WordPress website or blog and it is ok if you have never logged into the WordPress dashboard, never even made a change to your site. This will be a slower paced class for the BEGINNER

When: October 15th 2010 from 1-4pm
Where: 951 Officers Row, Vancouver WA (Soho Marketing Guru Office)
Pre-Registration is REQUIRED. Class is limited to 12 people
Cost: $89.95

When: December 3rd 2010 from 1-4pm
Where: 951 Officers Row, Vancouver WA (Soho Marketing Guru Office)
Pre-Registration is REQUIRED. Class is limited to 12 people
Cost: $89.95

What You Will Learn in WordPress Made Easy

How to install and use Plugins
How to update WordPress and Plugins
How to create a Page/Post
How to add Photos
How to use the Settings to YOUR advantage
How to set your site up to be Search Engine Optimized
How to structure your content of optimum SEO

What You Will Receive

Education
Set of Plugins that are Mandatory for a Optimized and Efficient site
Current ping list
Access to the Themes that I use that are already optimized

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