Absolutely; it’s very cool.

Absolutely; it makes publishing easy.

Absolutely; it’s takes reading to a new level.

… but all it is, is a new ‘conTEXT creation tool’

Don’t get distracted by the multi-touch, drag and drop, widget embedding features,
and confuse it with a ‘conTENT creation tool’

You’re content still needs to be great and engaging in it’s very own back & white written word right.

… oh and don’t get me started on the need to actually market your book if you want it to go anywhere.

If that eBook you paid a freelance writer to whip together for you isn’t selling right now on clickbank… ain’t nothin’ gonna change … by embedding a video.

Content + Marketing > Context.

iBook Author: A Warning is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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A Marketing Framework: Preneur Hierarchy is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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If you want play along at home, check out my Amazon Kindle Profile over at https://kindle.amazon.com/profile/Peter-Williams/1154035

Hacking The Amazon kindle For Crowdsourced Reading, Speed Reading & Stealing Ideas Every Day is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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If your word was an investment, publicly traded on the share market….
how would the market value your word?

Would it be a blue chip? … steady, always reliable but conservative?
A volatile share? … some great results, then disappointing everyone… then maybe up again… then down?
A seasonal share? … doing well when things are easy, but when things get a little tough dropping off a cliff?
How about a dot com? … talking up a good story but not producing any results. ultimately losing everyones trust?
What about a penny worthless? … promising better results, but never producing the goods?

Maybe a star performer? … a long record of great results, striving to greatly improve all the time? A real bullet??

How would your word be rated?

Credit: Troy Harris via Facebook

What Is Your Word Worth? is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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In years gone by, it was a struggle to get businesses to start advertising on the Internet.  Most of the time, even large corporations would settle for a couple of online pages of what amounted to little more than a virtual brochure.  Talk about digital marketing methods such as pay-per-click, search engine optimization, and email campaigns, and it was like you were talking a foreign language.  But these days, the problem is quite the opposite . . . .

We’re now witnessing an age where an entire generation of flourishing businesses came into existence online, built a customer base entirely through Internet marketing, and have never known anything else.  Although I applaud their success, I’m also aware that they’re missing out on a huge opportunity to greatly increase their marketing reach.

Part of the problem stems from the fact that online marketing is all these businesses have ever known, and there is a perfectly understandable reluctance to try something new.  The larger issue is that offline marketing is seen by many as a backward step.  It’s almost as if advertising that doesn’t involve a computer or mobile phone screen is perceived as old-fashioned, dated, and a futile attempt to reach a diminishing audience.

This kind of thinking, whether conscious or otherwise, is deeply flawed.  It’s true that, as a species, we’re spending increasing amounts of time online; but the vast majority of people are still spending the bulk of their time on activities that don’t involve the Internet.  Newspapers, magazines, television, radio, public transport, advertising boards, and direct mail, all provide marketing opportunities that cannot be reached via an Ethernet cable.

It’s also important to realize that, just because someone uses the Internet regularly, doesn’t mean that online advertising is the best way to reach them.  My fiancée, for example, visits Facebook on an hourly basis, but rarely uses the Internet for anything else.  All the pay-per-click and search engine optimization in the world isn’t going to get her attention; in fact, unless you’re spending lots of money on Facebook advertising, you’ve got virtually no chance.

My fiancée is not unique in her online activity.  There are millions of people who go online every day to tweet, update their Facebook status, check their emails, and little else.  Take a moment to pause and think about what that means.  There is a huge group of people out there, with easy Internet access, but who have little or no chance of being reached by your marketing message.

If that wasn’t motive enough to start exploring the offline marketing avenues, here are three more very good reasons why you should be “Going Analogue:”

1)  More Traffic . . . Better Conversions

It goes without saying that if you advertise in magazines and publish articles in newspapers you’re going to generate traffic; but you’re also going to see a boost in your conversion rates.  The core reason for this is the trust that is generated by offline advertising.  The Web is still seen as a place where any two-bit business, not to mention myriads of scammers, can market their wares.  By contrast, offline advertising is seen as something that is only within the budget of established businesses (even though the costs are often far lower than most would imagine).  Additionally, if a person likes and trusts the magazine or newspaper within which they’ve seen your advert, you’re effectively receiving an implied endorsement that is going to impact the way in which your website is perceived.

Another residual effect of advertising in offline media is that you’re then in a position to add “As seen in . . .” labels to your website.  This will have a measurable effect on your conversion rates.

2)  Become a Market Leader

Anyone can publish a blog and dress it up in fancy graphics; but it takes a real expert to be featured in a newspaper, or interviewed on the radio.  There is a company in the UK that does virtually no traditional advertising, but their Managing Director writes for several publications, including a column in a national newspaper.  This media presence, along with word-of-mouth recommendations, has made them the leading provider in their industry with over 25,000 clients.

What most don’t realize is that muscling your way into established offline media channels is easier than it appears.  Producing a constant stream of fresh, original content is a challenge that all radio stations, television channels, and publications face; so if you have expertise in a particular area and are willing to write articles or be interviewed, then you could be exactly what editors and content directors are looking for.  Get your name out there and make it known that you’re available.  If you can own this space, then people will visit your website already confident that you’re an expert and a market leader.

3)  A New Experience

Hardcore Web surfers have experienced pretty much every imaginable online advertising technique.  Video marketing, autoresponders, upsells, and one-time offers, have become so passé that Internet marketers have to keep coming up with new twists to maintain worthwhile conversion rates.  You can sidestep this problem by using offline marketing to attract visitors that have Internet access, but have little or no experience with the aforementioned advertising methods.  Attract new visitors using offline advertising and you’ll find that these individuals are far more receptive to your sales funnels.

None of the above is intended to dissuade you from making full use of online marketing.  In terms of speed and cost, the Internet is still a superb way to advertise your products and services.  The purpose of this article is to convince you to “Go Analogue” and discover (or rediscover) the range of fantastic options that exist for you to promote your business.  The most successful businesses brand themselves right across the digital and analogue world, combining the two for maximum effect.  I urge you to join them.

For more information about ‘Going Analogue: Offline Marketing in an Online World,’ check out: www.GoingAnalogue.com.

Going Analogue – Three Reasons Why You Should Be Advertising Offline is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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Hey Gang.

Like many of you Mac users out there, I’m a huge huge believer in the all-mighty OmniFocus; but I live a somewhat double-life and needed an OmniFocus solution to match….

So I sent off a question to the team over at Omni Group to see  if there was a way to run two OmniFocus databases at once; so I could split me crime-fighting to-do’s and the GTD actions of my alter-ego… So I could open up each separate OmniFocus ‘version’ in isolation.

… and alas there was a solution:

Thanks for writing in! While you can run multiple databases in OmniFocus, there are some limitations- currently, you can only sync one database at a time (the default database located in ~/Library/Application Support/OmniFocus), and your perspectives are tied to the default database as well.

The easiest way to create another database is by making a copy of the “OmniFocus.ofocus” database file in ~/Library/Application Support/OmniFocus, renaming it, then removing all data from that duplicate to start fresh.

If you have any other questions or suggestions, please don’t hesitate to contact me. We really appreciate your support!

Well OmniFocus, I appreciate your support.

Running Multiple OmniFocus Databases [NerdWorthy] is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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Hey Gang,

Are you the bottleneck in your business?

Marketing online (or off) is a “team sport” nowadays. But finding a team, and managing them, can be difficult. (A lot of people I know who are outsourcing are getting frustrated while their outsourcers miss deadlines and fail to get the quality of work done that’s truly needed.)

That’s why the guys over at Noble Samurai asked Davey J and I to put together a brand-new Video Series that reveals the RIGHT WAY to do Outsourcing.

They’ve just released the 2nd video which you can check out over at:

http://www.noblesamurai.com/blog/outsourcing/outsourcing-video-2-the-content-leverage-system-2761/.

In this video, I talk about:
●   How to become a market leader in your niche in just 30 minutes a day
●   How to systemize content creation to produce high-quality videos, audio and reports -– all on auto-pilot
●   Why you should only work on the core elements of your content creation, and outsource the ‘mechanics’
●   How to ethically hijack traffic from some of the most popular web properties like YouTube, iTunes and top article directories
●   The 11-step process that quickly and easily creates thousands of high-quality backlinks to your site
●   Plus much, much more!

You’re guaranteed to get some gold nuggets out of this free blog series.  If you want to know the secret of how to work ON your business rather than IN your business, you need to watch these two videos.

Enjoy,
Pete

Outsourcing Made Easy is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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Enjoy … and say thanks by subscribing to Ed and Danny’s  Dominiche Podcast.

Check the show notes over at:
 http://www.podcastswithed.com/15-%E2%80%93-oren-klaff-pitch-anything-interview

Ed Dale Interviews Oren Klaff [Pitch Anything] is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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If you’ve been playing along at home and enjoying the podcasts for awhile, you’d be aware of the two PreneurCast podcast episodes that have stood out from the pack: the 7 levers episode and the mastermind episode.

Out of all the episodes Dom and I have recorded so far, these two got the biggest response of tweets and emails telling us how much they learnt and what they’ve got by implementing the strategies we shared.

So I thought I’d run an idea past you all.

What if we put the two powerful concepts together: the power of a structured weekly mastermind group of like-minded, goal-oriented entrepreneurs, mixed with the power the 7 levers can bring your business when implemented into your business over a structured 7-week period?

So what I’m thinking is a small mastermind group of maybe 6 or 7 PreneurCast listeners, myself and Dom – ok, so Dom doesn’t know this yet; but he’ll be on board…

…and we meet each week for around 90 minutes to work on each other’s business.

Every week over the 7-week period, we’ll delve deep into each one of the 7 levers, and mastermind how we can implement them in each person’s business.

We’ll cover:

●  increasing the traffic to your business
●  increasing the opt-in rate you’re currently getting
●  different strategies for skyrocketing your sales team’s conversion rates
●  ways to increase your average sales value (we’ll spend an entire week on this)
●  ways to make your customers buy per items per sale
●  …and some really cool and easy ways to increase the number of times your customers buy from you each year
●  plus a tonne more stuff which will result in your profits increasing.

…and the beauty of the 7 levers, as you know, is that we only need to increase each of the 7 elements by just 10% and it will result in the profits of your business almost doubling.

Let me say that again for you… if you haven’t already got it from listening to The 7 Levers PreneurCast episode.

Here’s what it will do for you.

If you just increase each of the 7 levers by just 10%, the profits you’ll be able to take from your business will almost DOUBLE.

That’s means in just 7 weeks, by increasing each of these 7 levers by just 10%, you’ll be taking home a bunch more cash each and every week.

This is going to be more than the typical ‘business development’ course you invest in, read and have to implement on your own… we’re going to get together EVERY week and work ON your business together to make sure to take action and implement what we cover quickly and effectively.

Now, there are three major factors that make this important to you and your business right now.

Firstly, with the economy in its current state, it’s vital for your business, whether it’s an online business, a service business or a bricks and mortar business, to make sure you are getting the most of what you’ve got. And that’s what the ’7 Levers’ are all about — maximising what you’re currently doing in your business. Getting just that extra 10% from each of the 7 levers which will result in your businesses profits almost doubling.

Mix that with the fact that the world is getting smaller which is making it easier for your competition to reach your clients and steal them from right under your noise. You need to have a proven system you can go to, rely on and implement in your business.

And with the power of online tech like GoToMeeting, we can conduct this effortlessly each week to make sure you not only get the lesson delivered directly to you no matter where you are, but we can easily communicate with the entire group during our mastermind calls.

So if you’re interested, here’s what you need to do.

Fire off an email right now to support [at] preneurgroup [dot] com with the subject line ’7 Levers Mastermind’.

As I said, we’re only going to have a handful of people in this mastermind group and it will be filled on a first-come, first-served basis.

Now, there will be an investment for this; but I can guarantee you it will not be anywhere near the $5000 I usually charge as a minimum for personal coaching. (Think Groupon-style discounts here.)

This will be the first mastermind-style group I’ve ever done as a ‘coaching group’…  I’ve participated in many groups, as I mentioned on the mastermind episode. It was a mastermind group that got me my first book deal, got me introduced to the team at Ernst + Young which resulted in me being a Southern Region Finalist in their Global Entrepreneur of the Year Awards and so much more…

I won’t be charging anywhere near what I charge for one-on-one; but I also know I’ll never charge anywhere near as low as this first mastermind group will cost.

So if you want to work with not only me, but Dom and a handful of other proactive entrepreneurs, shoot an email to support [at] preneurgroup [dot] com with the subject line ’7 Levers Mastermind’ and we’ll be in touch.

Pete

P.S.  And if you’re keen, there’s no obligation on any level; but we will fill the spots on a first-come, first-served basis. So email us right now to ensure you’re at the head of the pack.

I look forward to working with you to implement the 7 levers in your business. And if it’s not for you right now, Dom and I will catch you next week for another PreneurCast episode.

Here’s What I’m Thinking is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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Hey Gang…

Apologies for the state of the blog right now.

I’m not too sure what’s going on – but the tech team are onto fixing it right now.

Sorry for the eyesore.

Pete

We’re Making Some (Unexpected) Changes.. is a post from: Preneur Marketing - The Blog of Entrepreneur Pete Williams
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