Press Releases Can Grow Your Business

The Right Mindset Will Produce Excellent Optimized Press Releases

Sun, 28 Jun 2009 15:04:30 GMT

A lot of us have come to understand the importance of optimized press releases. With optimized press releases people looking for your service will find you easier, create more press, and improve search engine rankings and product branding. The problem is that sometimes people don’t know how to approach optimized press releases. Some people get so involved with reaping the benefits that they end up writing something very nicely optimized for search engines, but which reads somewhat awkward. Therefore, the best approach towards optimized press releases is to look at them as a piece of writing first and a marketing tool second. Ultimately, your optimized press releases will only be picked up if they are interesting. If they do not catch someone’s attention then it does not matter how much time you’ve spent on SEO, because it will never see the light of day. Concentrate on writing something that is moving as well as informative, something that you would like to read yourself on a day that you feel like reading nothing at all. It does take some time to get this optimized press releases approach down, but once you get it and writing press releases becomes second nature, you will reap the benefits.

Three Proven Steps When Writing Press Releases

Wed, 27 May 2009 14:52:10 GMT

There are many companies and individually owned businesses that require writing press releases to announce a new product, service, website or other information that is deemed newsworthy. Writing press releases can be very beneficial to getting the news spread about your company and what you are doing, provided that the subject matter is indeed newsworthy. Many people have a misunderstanding as to how to go about writing press releases that are effective and that meet the stringent AP guidelines for publishing. The more newsworthy that your press releases are, the more news feeds that will pick up the press releases and publish them for all to read.

Three Proven Steps When Writing Press Releases
1. Assure the topic is newsworthy: don’t try and sell anything in the title or the first paragraph, make the subject matter newsy and you will get picked up every time.
2. Grammar and spelling: top editors will be approving or rejecting your press releases, good grammar and spelling are musts.
3. Follow the AP style guidelines: when writing press releases, you must adhere to the press’s writing style, the AP guidelines.

Online Examples of Press Releases Are Pearls of Wisdom

Sun, 03 May 2009 08:29:00 GMT

We all know the power of a well written press release and if you are new to them, there are many examples of press releases online for you to learn. The key is to find examples of press releases about the same subject you’re looking to write you press release on. The main benefit of reading as many examples of press releases on that subject is that you get an idea what is considered and expected from a pres release on that subject and it also allows you to see which press releases were effective and which were not. Writing press releases is an art and the first step in dominating it is reading some online examples of press releases, making a list of what you liked and implementing those things on your press release. You should also narrow your search for examples of press releases down if you plan to write optimized press releases. Most people write a press release with the sole intention of informing the public. However, if you want to tailor your press release around one keyword, you want to see how people write optimized press releases. It’s not as easy task to write press releases around a keyword or phrase without sounding awkward. So make sure your search includes some of these too.

Market Your Brand By Writing Press Releases

Fri, 03 Apr 2009 19:39:22 GMT

For those looking to make a name on the internet writing press releases is their best tool. The first reason is that writing press releases will get you known as a writer. Furthermore, writing press releases will get you new clients and will remind current and previous clients that you're still hot and in business. Once you become familiar with writing press releases, you can write them for others which means another stream of income for you. For those who are new to this, a press release is simply a document which is released to the media about something which is newsworthy. In fact, about 75 percent of all newspaper articles are derived from people writing press releases? New stories are often based on press releases and in some smaller newspapers may be used as complete news stories in their entirety. Most examples of press releases you will find online will include at least a couple of these: timeliness, public interest, conflict, tragedy, humor, sex, money, human interest, the future, or animals. As a marketing tool you can begin writing press releases based on almost any subject. Once you are done writing press releases it’s time to submit them to local newspapers, radio stations, and even TV networks. If anyone picks up your story then you have just improved your brand.

You can find examples of press releases in several spots

Wed, 28 Jan 2009 17:03:30 GMT

Examples of press releases are everywhere on the internet today, and even in your local public libraries. Their formats can vary, but the one thing in common that they all have is that all examples of press releases get to the point of their topic with a stunning title.

All the examples of press releases I have perused when I had to make some for either marketing material or publication at various points in my life have really good titles. The importance of a title is key to delivering your story because it sets up the reader with a mood and expectations of what they will be reading inside. So, some places to go for research would be the library, of course, and try out the internet or even the archives of various news agencies. Your press release will depend on what story you have, what your organization is and what you are trying to evoke in your readers. And remember - it's not just about the text, too. Pictures and layout are key and are just as important if not more so.

A Few Suggestions for Writing Optimized Press Releases

Mon, 26 Jan 2009 11:03:20 GMT

Many website owners need to take advantage of optimized press releases that can drive much more traffic than their website is getting naturally. Press releases are such an important way of keeping a website current indirectly. When the optimized press releases are published, the search engines ping them, and consider the press release as a high ranking site that is pointing to your website, always a good thing.

There are certain rules for writing these optimized press releases to get the maximum punch out of them. First, make sure you mention your website's URL in the title of the press release. The search engines may show the article's title as the page that they will link in their page listings for your keywords. Speaking of keywords, select a phrase that your site uses as keywords, and use them once every 50 words to get the most out of the optimized press release. Adding images or videos also helps, too. The images have alternative tags for you to embed your keywords, which increases the likelihood that your press release will get positioned on the first or second page when people search for those terms. Good optimized press releases are also interesting to read, and have good content, spelling and grammar.

Emailwire Offers Affordable Optimized Press Releases

Mon, 19 Jan 2009 04:30:45 GMT

In writing press releases today, they do not depend on keywords or text alone. Optimized press releases today come with a variety of multimedia and Web 2.0 tools: pictures or images, video, sound or podcasts, sharing and bookmark tools.

Publishers of EmailWire have written a simple guide on how to optimize your press release for search engines, news search engines, blog search engines, and social network news search engines. EmailWire now offers free consultation on optimized press releases to all its clients over the phone.

Emailwire.com publishes and distributes press releases to increase online visibility for its publishing industry clients. The newswire services uses SEO, co-branding, viral marketing, RSS feeds, XML, NewsML, e-mail, FTP technology to distribute news releases to thousands of major newswires, vertical news sites, blogs and social networking news sites.

Press releases re optimized and archived for indexing by all major search engines. EmailWire currently offers unlimited press release distribution service for $99 per month.

Press Release News Channel is Launched on Facebook

Sat, 03 Jan 2009 12:58:59 GMT

PRNewsChannel.com has launched an interactive, social media application page on Facebook complete with High Definition (HD) videos, a suggestion box and a discussion board to exchange ideas. It contains nearly a dozen HD videos that explain the press release process, tell why it's worth spending money on quality press release distribution and gives answers to other frequently asked questions.

PRNewsChannel is the first and only press release distribution newswire run by former journalists who write captivating, conversational press releases to get reporters' attention. It's the cost-effective alternative that offers client support, second to none. PRNewsChannel.com's vast online distribution network includes AOL Money & Finance, Comtex, Financial Content, YellowBrix, Google News and Google and Ask.com.

With a database of 450,000 names, the company also sends press releases via email directly to reporters, editors and other news-decisionmakers. Staffed by real journalists, PRNewsChannel.com also writes captivating, conversational press releases that get reporters' attention.

Writing Press Releases Improves Page Standing Online

Fri, 26 Dec 2008 10:21:06 GMT

Writing press releases to get your website a better position in the search engines is such a good idea. Whether you write it yourself or hire someone to write it for you, a press release is the one thing that you can do to significantly improve your standings in the search engines. The big search engines like fresh material, and people who put up a press release weekly have a better chance of having their website listed in those first two important pages under the keywords that describe the site the best.

As a website owner, you probably know what your keywords are, so by using those keywords in the optimized press releases, you are actually giving your site more credibility by writing fresh material describing it. These press releases should be well written, because people may read them. The press releases generally get first or second page exposure, and you want people to have a good impression of your site. By repeating your keywords once every 50 words when writing press releases, you will have created an optimized press release that should boost your standings in the search engines and/or inform people about your site.

Vacation Break

Mon, 22 Dec 2008 04:52:10 GMT

We will be back after a holiday break for a week or so.

Embedding Video in Press Releases

Sun, 14 Dec 2008 06:08:36 GMT

How can video be used to enhance online press releases for SEO results and consumer response?

Embedding video into your press release can not only get more people to read it from SEO, but the media is increasingly looking for video to illustrate stories, so it can get picked up that way, too.

PRWeb and BusinessWire both have their version of what they call “smart” press releases, where you can attach video to a release. MarketWire and PRWeb enable you to embed YouTube video right into the body of the press release. Video in press releases adds views, and value to the text.

Is there a strategy for video in a press release that tends to work better than for other types of promotions? The answer is: it really depends on content.

A serious press release, needs a newsworthy video.

A product launch press release needs a video with a product demonstration. It could be very serious, straightforward, and practical in nature.

A promotion around the holidays needs to be appropriate to the content you’re announcing, but there really isn’t a one-size-fits-all strategy.

HubSpot's Press Release Grader

Sun, 07 Dec 2008 06:01:17 GMT

HubSpot has a Press Release Grader which could be a very helpful Internet Marketing tool. The Press Release Grader evaluates news releases and produces a report to help improve your PR program.

Optimized Press Releases Are Essential for Your Website

Sat, 29 Nov 2008 08:57:10 GMT

If you need to help your website's position in the search engines, one of the most effective ways to go about it is to put out optimized press releases. The search engines take these press releases very seriously, and when you put them out there, the engines will usually put your press releases on page one or two depending on your search terms. Your press releases have to be optimized, however, in order to be of benefit to your site.

If you don't know how to write optimized press releases, do some research, or find someone who can make them for you. Writing press releases may be an exercise for the search bots, but people do sometimes read them. So when you are writing press releases, you should pay attention to what you are writing, your spelling and grammar, and your content. Look online at examples of press releases, and if you decide that you're not up to the task, find a company or person who can do them for you. They are an important element of website management. Ideally, you should write optimized press releases about your site once a week. The more the better, although you don't want to spam them, either. They go a long way in helping people find your site, and with billions of pages out there, most websites need all the help they can get.

Resources for Publishing Press Releases

Sun, 09 Nov 2008 08:07:09 GMT

Here are some links for resources for publishing press releases with which you may or may not be familiar:

PRWeb Direct Press Release Newswire
PR Newswire Direct
PR Leap
BusinessWire
PR.com Free Press Release Distribution
24/7 Press Release
Free-Press-Release.com's Online Press Release Distribution Service
PressMethod.com Press Release Distribution Service
PRFree.com Free Press Release Distribution Service
PR Log Free Press Release Distribution Service

Press Releases Help Attract Customers Online and Off

Sun, 02 Nov 2008 05:33:22 GMT

Top business advice from David Meerman Scott, best-selling author of "The New Rules of Marketing & PR," talks about why the press release is still a great tool, and how writing press releases can help reach more customers.

Optimized Press Releases Are So Important

Wed, 15 Oct 2008 10:34:10 GMT

Having just launched a website, I'm going to be busy writing press releases for it for quite a few days. It's really true that optimized press releases do a great job in making sure that your website gets the best position it can in Internet search engines. The search engines like fresh material about websites, and writing press releases is probably your best use of time, even better, possibly, than looking for link partners. Having links pointing to your site is great, and finding partners who have better page rank than you do will go a long ways in helping boost your search engine position, but they are not the whole story in getting good position.

Keeping your content current and releasing optimized press releases at least once or twice a month will help your site get the natural traffic it needs to make your website a hit among your audience. Depending on your keywords, the fight to the top of the search engine pages is very competitive. Unless people can find you, you will have to pay for advertising, but by submitting press releases online, you can help your site rise to the top, so you can avoid having to pay for advertising to generate traffic.

Effective Writing of Press Releases and Their Distribution

Sun, 12 Oct 2008 08:59:43 GMT

This 4 minute 40 second video gives good tips for writing press releases and then how to distribute them in the most effective manner.

The How-Tos of Press Release Writing and Distribution.

Sun, 05 Oct 2008 04:53:55 GMT

The How-Tos of Press Release Writing and Distribution.

Some easy tips on writing press releases

Tue, 23 Sep 2008 11:42:08 GMT

For many who are trying to figure out how to go about writing press releases there are some simple tips that will assure that your press releases are distributed and accepted by the editors. First and foremost, when writing press releases, you want to assure that the topic that you are writing about is newsworthy. This means it has relevance and importance, an announcement, etc. For many editors, they are fickle about spelling and grammar, and when writing press releases you want to assure that you use several keywords so that you can get the best web presence possible.

For many people who are writing press releases, they fail to understand about optimization. This involves using several keywords throughout the press releases that will help the content get grabbed up better by the major search engines and garner more web traffic and attention.

Some easy tips on writing press releases

Always check spelling and grammar
Use several direct quotes from representatives
Open with an engaging, informative paragraph
Always write a summary
Always included the press contact
Billet point facts about the company and the press release

28 Ways to Build Your Business For Free by Writing Press Releases

Sun, 21 Sep 2008 17:30:43 GMT

28 ways to build your business for free by writing press releases.