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				<title>Executive Reading </title>
				<link>http://www.pressmanpr.com</link>
				<description>Selection for Executive Reading from Pressman PR.</description>
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			<item>
				<title>Good Employees Make Mistakes. Great Leaders Allow Them To.</title>
				<description>Source: Forbes, Category: Leadership, Keywords: Mistakes.</description>	
				<link>http://www.forbes.com/sites/amyanderson/2013/04/17/good-employees-make-mistakes-great-leaders-allow-them-to/</link>	
				<pubDate>19 Apr 2013</pubDate>	
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				<title>Mining digital gold</title>
				<description>Source: The Economist, Category: Technology, Keywords: Currency, E-commerce.</description>	
				<link>http://www.economist.com/news/finance-and-economics/21576149-even-if-it-crashes-bitcoin-may-make-dent-financial-world-mining-digital</link>	
				<pubDate>18 Apr 2013</pubDate>	
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				<title>The Rise and Ruckus of Branded Journalism</title>
				<description>Source: iMedia Connection, Category: PR, Keywords: Journalism, brands.</description>	
				<link>http://blogs.imediaconnection.com/blog/2013/04/03/the-rise-of-branded-journalism/?imcid=nl</link>	
				<pubDate>04 Apr 2013</pubDate>	
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			<item>
				<title>8 ways brands botch content aggregation</title>
				<description>Source: Ragan, Category: Brands, Keywords: content, aggregation.</description>	
				<link>http://www.ragan.com/PublicRelations/Articles/46464.aspx#</link>	
				<pubDate>02 Apr 2013</pubDate>	
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				<title>India�s luxury consumption story intact</title>
				<description>Source: Livemint, Category: Luxury, Keywords: aspirational society, luxury consumption.</description>	
				<link>http://www.livemint.com/Industry/PsVBDNcbbJ2JaN3NcGXI8J/Indias-luxury-consumption-story-intact.html</link>	
				<pubDate>01 Apr 2013</pubDate>	
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			<item>
				<title>How the PR industry of yesteryear compares with today</title>
				<description>Source: Ragan, Category: PR Trends, Keywords: PR, Changing times.</description>	
				<link>http://www.ragan.com/Main/Articles/How_the_PR_industry_of_yesteryear_compares_with_to_46379.aspx</link>	
				<pubDate>26 Mar 2013</pubDate>	
			</item>
			<item>
				<title>Pitching Your Start-up? 5 Things to Master First</title>
				<description>Source: Inc, Category: Start ups, Keywords: Marketing, startups, innovation.</description>	
				<link>http://www.inc.com/steve-cody/marketing-tips-for-start-ups.html</link>	
				<pubDate>25 Mar 2013</pubDate>	
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			<item>
				<title>6 must-haves for an effective communication plan</title>
				<description>Source: Ragan, Category: Strategy, Keywords: Communication, Goals.</description>	
				<link>http://www.ragan.com/Main/Articles/46393.aspx#</link>	
				<pubDate>22 Mar 2013</pubDate>	
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			<item>
				<title>15 Shakespearean quotes for PR pros</title>
				<description>Source: Ragan, Category: PR , Keywords: motivational quotes, PR, Shakespeare.</description>	
				<link>http://www.ragan.com/Main/Articles/15_Shakespearean_quotes_for_PR_pros_46383.aspx</link>	
				<pubDate>20 Mar 2013</pubDate>	
			</item>
			<item>
				<title>What a 14-Year-Old Can Teach You About Management</title>
				<description>Source: Inc, Category: Management, Keywords: management tips, business fundamentals.</description>	
				<link>http://www.inc.com/margaret-heffernan/management-observations-of-first-time-employee.html</link>	
				<pubDate>19 Mar 2013</pubDate>	
			</item>
			<item>
				<title>Brand Social Outreach Must Walk a Fine Line</title>
				<description>Source: eMarketer, Category: Brands, Keywords: social outreach, consumer reach .</description>	
				<link>http://www.emarketer.com/Article/Brand-Social-Outreach-Must-Walk-Fine-Line/1009712</link>	
				<pubDate>18 Mar 2013</pubDate>	
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				<title>Survey: Lack of standards the biggest problem in PR measurement</title>
				<description>Source: PR Daily, Category: PR Measurement, Keywords: Obstacles in PR .</description>	
				<link>http://www.prdaily.com/Main/Articles/14049.aspx</link>	
				<pubDate>15 Mar 2013</pubDate>	
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			<item>
				<title>5 Key Trends Supercharging Today&#039;s Digital PR</title>
				<description>Source: Mashable, Category: PR Trends, Keywords: Digital PR, cross platform PR.</description>	
				<link>http://mashable.com/2012/02/16/key-trends-digital-pr/</link>	
				<pubDate>14 Mar 2013</pubDate>	
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			<item>
				<title>What�s really challenging the online performance marketing industry?</title>
				<description>Source: Econsultancy, Category: Marketing Trends, Keywords: Online Performance Marketing, Affiliate Marketing, Online Marketing Trends.</description>	
				<link>http://econsultancy.com/in/blog/62325-what-s-really-challenging-the-online-performance-marketing-industry</link>	
				<pubDate>13 Mar 2013</pubDate>	
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				<title>The 9 things that matter more to employers than grades</title>
				<description>Source: PR Daily, Category: HR Trends, Keywords: Employer Expectations, HR Trends.</description>	
				<link>http://www.prdaily.com/Main/Articles/8143.aspx</link>	
				<pubDate>11 Mar 2013</pubDate>	
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				<title>Analysts are using social channels to make investment decisions, says research from Brunswick</title>
				<description>Source: PRmoment, Category: Social Media, Keywords: financial communication, social media for financial services, B2B social media.</description>	
				<link>http://www.prmoment.com/1305/analysts-are-using-social-channels-to-make-investment-decisions-says-research-from-Brunswick.aspx</link>	
				<pubDate>08 Mar 2013</pubDate>	
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				<title>How to Get Out of Your Comfort Zone</title>
				<description>Source: Inc, Category: Management, Keywords: time management, resource management.</description>	
				<link>http://www.inc.com/karl-and-bill/how-to-get-out-of-your-comfort-zone.html?nav=featured</link>	
				<pubDate>06 Mar 2013</pubDate>	
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				<title>Tech Trends: Time-Management Apps</title>
				<description>Source: Inc, Category: Technology , Keywords: Time-management, tech.</description>	
				<link>http://www.inc.com/magazine/201303/john-brandon/tech-trends-time-management-apps.html</link>	
				<pubDate>05 Mar 2013</pubDate>	
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				<title>5 Ways Working in PR is Like Being on �Top Chef&#039;</title>
				<description>Source: PR News Online, Category: PR Trends, Keywords: PR, PR work culture, PR Trends, PR Challenges.</description>	
				<link>http://www.prnewsonline.com/topics/media-relations/2013/02/25/hands-up-utensils-down-the-pr-quick-fire/</link>	
				<pubDate>04 Mar 2013</pubDate>	
			</item>
			<item>
				<title>What Picasso Teaches Us about Differentiation</title>
				<description>Source: Forbes, Category: Strategy, Keywords: Picasso, differentiation.</description>	
				<link>http://www.forbes.com/sites/patrickhull/2013/02/14/what-picasso-teaches-us-about-differentiation/?ss=strategies-solutions</link>	
				<pubDate>27 Feb 2013</pubDate>	
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				<title>The Most Successful Leaders Do 15 Things Automatically, Every Day</title>
				<description>Source: Forbes, Category: Leadership, Keywords: decision making, effective leadership, leadership habits.</description>	
				<link>http://www.forbes.com/sites/glennllopis/2013/02/18/the-most-successful-leaders-do-15-things-automatically-every-day/</link>	
				<pubDate>25 Feb 2013</pubDate>	
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				<title>Luxury brand advertising: stronger visuals, fewer words</title>
				<description>Source: Domain-b , Category: Advertising, Keywords: luxury, visuals, brands.</description>	
				<link>http://www.domain-b.com/brand_dossier/adv_brnd/20130214_kinjal_medh.html</link>	
				<pubDate>21 Feb 2013</pubDate>	
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			<item>
				<title>Samsung May Not Be Done Attacking Apple in Advertising</title>
				<description>Source: Mashable, Category: Business, Keywords: Technology, Advertising.</description>	
				<link>http://mashable.com/2013/02/13/samsung-apple-ads/</link>	
				<pubDate>20 Feb 2013</pubDate>	
			</item>
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				<title> 6 Ways to use Pinterest for Storytelling</title>
				<description>Source: PR Daily, Category: Social Media, Keywords: Pinterest, Communication.</description>	
				<link>http://www.prdaily.com/Main/Articles/13850.aspx</link>	
				<pubDate>20 Feb 2013</pubDate>	
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			<item>
				<title>For Email, Users Reach for the iPad</title>
				<description>Source: eMarketer, Category: Technology, Keywords: iPad, Email, technology.</description>	
				<link>http://www.emarketer.com/Article/Email-Users-Reach-iPad/1009667</link>	
				<pubDate>18 Feb 2013</pubDate>	
			</item>
			<item>
				<title>Five Seeds To Sprout a Successful Business</title>
				<description>Source: Forbes, Category: Entrepreneurship, Keywords: Business, Tips.</description>	
				<link>http://www.forbes.com/sites/juliapimsleur/2013/01/26/5-seeds-to-sprout-success/?ss=strategies-solutions</link>	
				<pubDate>14 Feb 2013</pubDate>	
			</item>
			<item>
				<title>Google Upgrades AdWords for Better Mobile Targeting</title>
				<description>Source: Mashable, Category: Social Media , Keywords: adwords, google.</description>	
				<link>http://mashable.com/2013/02/06/google-upgrades-adwords-mobile/</link>	
				<pubDate>13 Feb 2013</pubDate>	
			</item>
			<item>
				<title>Global Hospitality Insights: Top Thoughts for 2013</title>
				<description>Source: Ernst &amp; Young, Category: Hospitality, Keywords: hospitality, 2013, global.</description>	
				<link>http://www.ey.com/Publication/vwLUAssets/Top_thoughts_for_2013/$FILE/Top_thoughts_for_2013.pdf</link>	
				<pubDate>12 Feb 2013</pubDate>	
			</item>
			<item>
				<title>Users Seek Out the Truth in Online Reviews</title>
				<description>Source: eMarketer, Category: Consumer Trends, Keywords: users, online reviews.</description>	
				<link>http://www.emarketer.com/Article/Users-Seek-Truth-Online-Reviews/1009656#kPpsm7sd4x7VqOT8.99</link>	
				<pubDate>12 Feb 2013</pubDate>	
			</item>
			<item>
				<title>Advertisers, Marketers Take on the Cross-Platform Measurement Challenge</title>
				<description>Source: eMarketer, Category: Marketing, Keywords: Industry trends, marketing metrics.</description>	
				<link>http://www.emarketer.com/Article.aspx?R=1009564</link>	
				<pubDate>13 Jan 2013</pubDate>	
			</item>
			<item>
				<title>Technology giants at war: Another game of thrones</title>
				<description>Source: The Economist, Category: Industry, Keywords: Tech industry, tech trends.</description>	
				<link>http://www.economist.com/news/21567361-google-apple-facebook-and-amazon-are-each-others-throats-all-sorts-ways-another-game</link>	
				<pubDate>01 Jan 2013</pubDate>	
			</item>
			<item>
				<title>IBM: Computers Will See, Hear, Taste, Smell and Touch in 5 Years</title>
				<description>Source: Mashable, Category: Innovation, Keywords: Cognitive Computing, artificial intelligence.</description>	
				<link>http://mashable.com/2012/12/17/ibm-cognitive-systems/?utm_source=twetool</link>	
				<pubDate>01 Jan 2013</pubDate>	
			</item>
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				<title>Why Digital Agencies Are Poised to Take Over the Ad Market</title>
				<description>Source: MarketingProfs Daily, Category: Marketing, Keywords: digital marketing trends, marketing strategy.</description>	
				<link>http://www.mpdailyfix.com/why-digital-agencies-are-poised-to-take-over-the-ad-market/?adref=nlt112912</link>	
				<pubDate>10 Dec 2012</pubDate>	
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				<title>7 metrics PR pros should track to gain respect</title>
				<description>Source: PR Daily, Category: Public Relations, Keywords: public relations, PR trends, media relations.</description>	
				<link>http://www.prdaily.com/Main/Articles/13264.aspx#</link>	
				<pubDate>10 Dec 2012</pubDate>	
			</item>
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				<title>Why We Need Storytellers at the Heart of Product Development</title>
				<description>Source: UX Magazine, Category: Human Resources, Keywords: storytellers, brand marketers, product storyteller.</description>	
				<link>http://uxmag.com/articles/why-we-need-storytellers-at-the-heart-of-product-development</link>	
				<pubDate>10 Dec 2012</pubDate>	
			</item>
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				<title>Global trends for 2013: A top ten for business leaders </title>
				<description>Source: The Economist, Category: Leadership, Keywords: leadership trends, strategies.</description>	
				<link>http://www.economist.com/blogs/theworldin2013/2012/11/global-trends-2013</link>	
				<pubDate>06 Dec 2012</pubDate>	
			</item>
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				<title>For Agencies, Emails Prove a Good Introduction</title>
				<description>Source: eMarketer, Category: Marketing Trends, Keywords: digital marketing trends, email marketing, marketing campaigns.</description>	
				<link>http://www.emarketer.com/Article.aspx?R=1009482&amp;ecid=a6506033675d47f881651943c21c5ed4#zZchTzjU3qEexghF.99</link>	
				<pubDate>26 Nov 2012</pubDate>	
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				<title>The power of relevance: how brands can use IP geolocation</title>
				<description>Source: Econsultancy, Category: Advertising and Marketing, Keywords: future trends, branding, marketing technique, online advertising.</description>	
				<link>http://econsultancy.com/in/blog/10987-the-power-of-relevance-how-brands-can-use-ip-geolocation</link>	
				<pubDate>22 Nov 2012</pubDate>	
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				<title>Pinterest cozies up to brands, launches Pinterest for Business</title>
				<description>Source: Econsultancy, Category: Social Media, Keywords: social media, branding, Pinterest.</description>	
				<link>http://econsultancy.com/in/blog/11118-pinterest-cozies-up-to-brands-launches-pinterest-for-business</link>	
				<pubDate>22 Nov 2012</pubDate>	
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				<title>18 Entrepreneurs Share Their Top 20 Tips</title>
				<description>Source: Forbes, Category: Leadership, Keywords: Start-ups, motivation, start-up tips.</description>	
				<link>http://www.forbes.com/sites/ericwagner/2012/11/13/top-tips/</link>	
				<pubDate>21 Nov 2012</pubDate>	
			</item>
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				<title>9 traditional media trends affecting PR</title>
				<description>Source: PR Daily, Category: Public Relations, Keywords: PR trends, media trends, PR in future.</description>	
				<link>http://www.prdaily.com/Main/Articles/9_traditional_media_trends_affecting_PR_12845.aspx</link>	
				<pubDate>21 Nov 2012</pubDate>	
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				<title>5 Technology Trends to Watch</title>
				<description>Source: Inc.com, Category: Technology, Keywords: Consumer electronics, technology trends.</description>	
				<link>http://www.inc.com/maeghan-ouimet/5-technology-trends-to-watch.html?nav=pop</link>	
				<pubDate>09 Nov 2012</pubDate>	
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				<title>How Collaborative Is Your Branding?</title>
				<description>Source: eMarketer, Category: Marketing Trends, Keywords: Brand awareness, marketing trends, branding.</description>	
				<link>http://www.emarketer.com/Article.aspx?R=1009450&amp;ecid=a6506033675d47f881651943c21c5ed4</link>	
				<pubDate>09 Nov 2012</pubDate>	
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				<title>Want Your Video to Go Viral? SEO Basics Come First</title>
				<description>Source: Entrepreneur, Category: Online Marketing, Keywords: Search engine optimization, viral marketing, onine marketing.</description>	
				<link>http://www.entrepreneur.com/blog/224814</link>	
				<pubDate>09 Nov 2012</pubDate>	
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				<title>What Comes After the Touch Screen?</title>
				<description>Source: MIT Technology Review, Category: Technology, Keywords: human interface, motion-sensing.</description>	
				<link>http://www.technologyreview.in/news/429546/what-comes-after-the-touch-screen/</link>	
				<pubDate>26 Oct 2012</pubDate>	
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				<title>Social Marketing: Key Trends and Tools for B2Bs and B2Cs</title>
				<description>Source: MarketingProfs, Category: Social Media, Keywords: social media marketing, trends.</description>	
				<link>http://www.marketingprofs.com/charts/2012/9141/social-marketing-key-trends-and-tools-for-b2bs-and-b2cs#ixzz29kaU4Mb3</link>	
				<pubDate>25 Oct 2012</pubDate>	
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				<title>When social media is not social media</title>
				<description>Source: Marketingmag.com.au, Category: Social Media, Keywords: Strategy, social media trends.</description>	
				<link>http://www.marketingmag.com.au/blogs/when-social-media-is-not-social-media-19230/#.UH43Wmcfz50</link>	
				<pubDate>16 Oct 2012</pubDate>	
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				<title>The Business and Passion of Sustainability - An Interview with Anil Jain, MD, Jain Irrigation</title>
				<description>Source: bcg.perspectives, Category: Sustainability, Keywords: sustainable business, irrigation.</description>	
				<link>http://pressmanpr.com/article/Business_Passion_of_Sustainability.pdf</link>	
				<pubDate>16 Oct 2012</pubDate>	
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				<title>Presidential Debate Most-Tweeted Event in U.S. Political History</title>
				<description>Source: Mashable, Category: Social Media, Keywords: twitter trends, presidential debate, social media.</description>	
				<link>http://mashable.com/2012/10/04/presidential-debate-twitter/</link>	
				<pubDate>05 Oct 2012</pubDate>	
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				<title>Public Relations and its Use in Marketing Automation</title>
				<description>Source: Business2Community, Category: Public Relations, Marketing, Keywords: Public Relations, marketing automation, brand building.</description>	
				<link>http://www.business2community.com/public-relations/public-relations-and-its-use-in-marketing-automation-0229719</link>	
				<pubDate>21 Sep 2012</pubDate>	
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				<title>Twitter Increases Share of Social Ad Revenues</title>
				<description>Source: eMarketer, Category: Marketing Trends, Keywords: Social trends, social marketing, advertising.</description>	
				<link>http://www.emarketer.com/Article.aspx?R=1009344</link>	
				<pubDate>20 Sep 2012</pubDate>	
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				<title>Apple unveils world&#039;s thinnest smartphone iPhone5</title>
				<description>Source: domain-b.com, Category: Technology, Keywords: smartphones, iPhone5 specifications, smartphone competition.</description>	
				<link>http://www.domain-b.com/companies/companies_a/Apple/20120913_smartphone.html</link>	
				<pubDate>18 Sep 2012</pubDate>	
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				<title>Buying Their Way to Twitter Fame</title>
				<description>Source: NYTimes.com, Category: Social Media, Keywords: Social trends, social marketing, followers purchase.</description>	
				<link>http://www.nytimes.com/2012/08/23/fashion/twitter-followers-for-sale.html?_r=4&amp;adxnnl=1&amp;adxnnlx=1345810035-hPtdwhoE1D2MaX4UUGwl9g</link>	
				<pubDate>06 Sep 2012</pubDate>	
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				<title>Are Consumers Sensitive to E-Book Prices?</title>
				<description>Source: Forbes, Category: Digital Publishing, Keywords: digital publishing, marketing trends, consumer trends.</description>	
				<link>http://www.forbes.com/sites/jeremygreenfield/2012/08/27/are-consumers-sensitive-to-e-book-prices/</link>	
				<pubDate>30 Aug 2012</pubDate>	
			</item>
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				<title>Video: How Stanford Made Instagram&#039;s Kevin Systrom a Silicon Valley Star</title>
				<description>Source: Youtube, Category: Inspiration, Keywords: Instagram, innovation.</description>	
				<link>http://www.youtube.com/watch?v=pUgJZOGHP_Y&amp;list=PLDC495089F68ACC7C&amp;index=3&amp;feature=plcp</link>	
				<pubDate>17 Aug 2012</pubDate>	
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				<title>VIDEO: Monetizing Social Media</title>
				<description>Source: bazaarvoice, Category: Social Media, Keywords: Social trends, social marketing, discussion.</description>	
				<link>http://www.bazaarvoice.com/resources/videos/monetizing-social-media</link>	
				<pubDate>09 Aug 2012</pubDate>	
			</item>
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				<title>How to Reach Out to Potential Employers on Social Media</title>
				<description>Source: Mashable, Category: Social Media, Keywords: social media, recruitment, HR.</description>	
				<link>http://mashable.com/2012/08/05/potential-employers-social/</link>	
				<pubDate>09 Aug 2012</pubDate>	
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				<title>Services cos get ready to back home offices</title>
				<description>Source: The Times of India, Category: Management, Keywords: office trends, HR, service industries.</description>	
				<link>http://epaper.timesofindia.com/Repository/ml.asp?Ref=VE9JTS8yMDEyLzA4LzAyI0FyMDE1MDE=&amp;Mode=HTML&amp;Locale=english-skin-custom</link>	
				<pubDate>09 Aug 2012</pubDate>	
			</item>
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				<title>Better Way to Coach Employees</title>
				<description>Source: Inc., Category: Management, Keywords: business skills, employee training.</description>	
				<link>http://www.inc.com/geoffrey-james/better-way-to-coach-employees.html</link>	
				<pubDate>01 Aug 2012</pubDate>	
			</item>
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				<title>Car Shoppers Head to Review Sites for Research</title>
				<description>Source: eMarketer, Category: Marketing Trends, Keywords: consumer trends, automobile market, dealership reviews.</description>	
				<link>http://www.emarketer.com/Article.aspx?R=1009219&amp;ecid=a6506033675d47f881651943c21c5ed4</link>	
				<pubDate>30 Jul 2012</pubDate>	
			</item>
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				<title>Social Is Shifting Beyond Marketing</title>
				<description>Source: MarketingProfs, Category: Social Media, Keywords: Social trends, social marketing.</description>	
				<link>http://www.marketingprofs.com/charts/2012/8476/social-shifting-beyond-marketing</link>	
				<pubDate>21 Jul 2012</pubDate>	
			</item>
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				<title>Four Trends In The Public Technology Market</title>
				<description>Source: TechCrunch, Category: Technology, Keywords: market trends, IT market share.</description>	
				<link>http://techcrunch.com/2012/07/15/four-trends-in-the-public-technology-market/</link>	
				<pubDate>18 Jul 2012</pubDate>	
			</item>
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				<title>How to Choose the Right Social Marketing Platform</title>
				<description>Source: Mashable, Category: Social Media, Keywords: social media monitoring, social media management, social media strategy.</description>	
				<link>http://mashable.com/2012/07/13/marketing-platforms/</link>	
				<pubDate>16 Jul 2012</pubDate>	
			</item>
			<item>
				<title>Apps Proliferate, but How Do Users Engage?</title>
				<description>Source: eMarketer, Category: Marketing, Keywords: Mobile Apps trend, mobile marketing.</description>	
				<link>http://www.emarketer.com/Article.aspx?R=1009155</link>	
				<pubDate>08 Jul 2012</pubDate>	
			</item>
			<item>
				<title>Demystifying social media</title>
				<description>Source: McKinsey Quarterly, Category: Social Media, Keywords: Strategy, social media, social media plan.</description>	
				<link>http://www.mckinseyquarterly.com/Marketing/Digital_Marketing/Demystifying_social_media_2958</link>	
				<pubDate>08 Jul 2012</pubDate>	
			</item>
			<item>
				<title>Farming and biodiversity can coexist, say Stanford researchers</title>
				<description>Source: domain-b.com, Category: Technology, Keywords: ecosystem, biodiversity, beta-diversity.</description>	
				<link>http://www.domain-b.com/environment/20120626_stanford_researchers.html</link>	
				<pubDate>06 Jul 2012</pubDate>	
			</item>
			<item>
				<title>Hotels Likely to Adopt Digital Signage in Push for New Guest Engagement Technologies</title>
				<description>Source: ehotelier.com, Category: Hospitality, Keywords: Digital Marketing, technological innovation.</description>	
				<link>http://www.ft.com/cms/s/0/50a20272-c0a4-11e1-9372-00144feabdc0.html#axzz1zRoyxjqZ</link>	
				<pubDate>04 Jul 2012</pubDate>	
			</item>
			<item>
				<title>Facebook, Twitter Help Publishers Find Their Audience</title>
				<description>Source: eMarketer, Category: Marketing, Keywords: Online advertising, social media.</description>	
				<link>http://www.emarketer.com/Article.aspx?R=1009138</link>	
				<pubDate>27 Jun 2012</pubDate>	
			</item>
			<item>
				<title>For B2B Marketers, The Zero Moment Of Truth Is Also Mobile</title>
				<description>Source: Forbes, Category: Marketing, Keywords: B2B marketing, mobile marketing.</description>	
				<link>http://www.forbes.com/sites/marketshare/2012/06/04/b-to-b-marketers-zero-moment-truth-mobile/</link>	
				<pubDate>26 Jun 2012</pubDate>	
			</item>
			<item>
				<title>Online Tracking Ramps Up</title>
				<description>Source: The Wall Street Journal, Category: Technology, Keywords: online-advertising, online tracking, online bidding.</description>	
				<link>http://online.wsj.com/article/SB10001424052702303836404577472491637833420.html?mod=WSJ_Tech_LEFTTopNews</link>	
				<pubDate>22 Jun 2012</pubDate>	
			</item>
			<item>
				<title>Digital�s Share of Ad Spending in India Begins to Blossom</title>
				<description>Source: eMarketer, Category: Marketing, Keywords: Digital Marketing, advertising revenue.</description>	
				<link>http://www.emarketer.com/Article.aspx?R=1009114</link>	
				<pubDate>20 Jun 2012</pubDate>	
			</item>
			<item>
				<title>How to Plan Your Cloud Migration</title>
				<description>Source: Forbes, Category: Information Technology, Keywords: Cloud computing, application migration, IaaS, Cloud Migration.</description>	
				<link>http://www.forbes.com/sites/danwoods/2012/06/11/how-to-plan-your-cloud-migration/3/</link>	
				<pubDate>11 Jun 2012</pubDate>	
			</item>
			<item>
				<title>Has Human Resources Become Out of Date?</title>
				<description>Source: Forbes, Category: Leadership, Keywords: management, appraisals, recruitment trend.</description>	
				<link>http://www.forbes.com/sites/joshbersin/2012/03/25/has-human-resources-become-out-of-date/</link>	
				<pubDate>31 May 2012</pubDate>	
			</item>
			<item>
				<title>Technology visualizes complex, biodiverse relationships ne</title>
				<description>Source: Domain-b.com, Category: Technology, Keywords: genetic analysis, research software, comparative research, evolution statistics.</description>	
				<link>http://www.domainb.com/technology/20120526_relationships.html</link>	
				<pubDate>31 May 2012</pubDate>	
			</item>
			<item>
				<title>Radio Advertising Drives Website Visits - Study</title>
				<description>Source: Asia Media Journal, Category: Marketing, Keywords: radio advertising, online advertising strategy, customer behaviour.</description>	
				<link>http://www.asiamediajournal.com/pressrelease.php?id=3675</link>	
				<pubDate>29 May 2012</pubDate>	
			</item>
			<item>
				<title>Strategies: Smallest of businesses can have a huge impact</title>
				<description>Source: USA Today, Category: Financial Services, Keywords: small businesses, small business strategies.</description>	
				<link>http://www.usatoday.com/money/smallbusiness/columnist/abrams/story/2012-05-17/smallest-of-small-businesses/55046570/1</link>	
				<pubDate>29 May 2012</pubDate>	
			</item>
			<item>
				<title>Why Marketers Should Get to Know Customers� �Digital Selves�</title>
				<description>Source: Mashable, Category: Social Media, Keywords: customer engagement, CRM.</description>	
				<link>http://mashable.com/2012/05/05/adobe-digital-selves/</link>	
				<pubDate>25 May 2012</pubDate>	
			</item>
			<item>
				<title>Mobile and its impact on hotel revenue management</title>
				<description>Source: Hotelmarketing.com, Category: Hospitality, Marketing, Keywords: revenue management, marketing trend, mobile booking.</description>	
				<link>http://hotelmarketing.com/index.php/content/article/mobile_and_its_impact_on_hotel_revenue_management</link>	
				<pubDate>25 May 2012</pubDate>	
			</item>
			<item>
				<title>As Google Tweaks Searches, Some Get Lost in the Web</title>
				<description>Source: The Wall Street Journal, Category: Information Technology, Keywords: SEO, search-ranking algorithm, page rank.</description>	
				<link>http://online.wsj.com/article/SB10001424052702303505504577406751747002494.html</link>	
				<pubDate>22 May 2012</pubDate>	
			</item>
			<item>
				<title>Green Power 2012: The KPMG renewable energy M&amp;A report </title>
				<description>Source: KPMG, Category: M&amp;A, Keywords: renewable energy industry, renewable energy markets, M&amp;A activity.</description>	
				<link>http://www.kpmg.com/Global/en/IssuesAndInsights/ArticlesPublications/Pages/kpmg-renewable-energy-ma-report.aspx</link>	
				<pubDate>22 May 2012</pubDate>	
			</item>
			<item>
				<title>Smartphone apps could be retailers&#039; No. 1 ally</title>
				<description>Source: RetailCustomerExperience.com, Category: Retail, Keywords: multichannel retailing, retailer-branded apps, retail trend.</description>	
				<link>http://www.retailcustomerexperience.com/article/194165/Smartphone-apps-could-be-retailers-No-1-ally</link>	
				<pubDate>17 May 2012</pubDate>	
			</item>
			<item>
				<title>Online sharing, how much is too much?</title>
				<description>Source: Reuters, Category: Social Media, Keywords: online sharing, mobile etiquettes.</description>	
				<link>http://in.reuters.com/article/2012/05/09/etiquette-mobile-idINDEE8480D120120509</link>	
				<pubDate>15 May 2012</pubDate>	
			</item>
			<item>
				<title>Discarded digital devices can retain sensitive data</title>
				<description>Source: USA Today Tech, Category: Technology, Keywords: cyber security, data theft, data disposal.</description>	
				<link>http://www.usatoday.com/tech/news/story/2012-05-02/data-discarded-smartphones-laptops/54667280/1</link>	
				<pubDate>07 May 2012</pubDate>	
			</item>
			<item>
				<title>TripAdvisor critic launches rating system for hotel reviews</title>
				<description>Source: USA Today, Category: Travel &amp; Hospitality, Keywords: reputation management, rating system,  fraud detection, travel portals.</description>	
				<link>http://travel.usatoday.com/destinations/dispatches/post/2012/05/tripadvisor-critic-launches-rating-system-for-hotel-reviews/684009/1</link>	
				<pubDate>04 May 2012</pubDate>	
			</item>
			<item>
				<title>Marketers unprepared for mobile�s growing dominance in email</title>
				<description>Source: Mobile Marketer, Category: Marketing and Advertising, Keywords: email marketing, mobile readership, email optimaization, email trends.</description>	
				<link>http://www.mobilemarketer.com/cms/news/research/12738.html</link>	
				<pubDate>03 May 2012</pubDate>	
			</item>
			<item>
				<title>Greenhouse gas can find a home underground- MIT research</title>
				<description>Source: Domainb.com, Category: Environment, Keywords: greenhouse gases, coal plants, energy crisis.</description>	
				<link>http://www.domain-b.com/environment/20120320_home_underground.html</link>	
				<pubDate>30 Mar 2012</pubDate>	
			</item>
			<item>
				<title>Antidepressants not faring well to comfort  patients</title>
				<description>Source: Reuters, Category: Pharma, Keywords: pharma research, antidepressants,.</description>	
				<link>http://www.reuters.com/article/2012/03/23/us-depression-drugs-idUSBRE82M0MK20120323</link>	
				<pubDate>28 Mar 2012</pubDate>	
			</item>
			<item>
				<title>Indian companies get a 15% net return on employees: PwC report</title>
				<description>Source: Domainb.com, Category: Indian Economy, Keywords: government.</description>	
				<link>http://www.domain-b.com/economy/general/20110419_indian_companies.html</link>	
				<pubDate>26 Mar 2012</pubDate>	
			</item>
			<item>
				<title>Why Great Innovations Fail: It&#039;s All in the Ecosystem</title>
				<description>Source: Forbes.com, Category: Leadership, Keywords: innovation, ecosystem carryover.</description>	
				<link>http://www.forbes.com/sites/frederickallen/2012/03/05/why-great-innovations-fail-its-their-ecosystem/</link>	
				<pubDate>12 Mar 2012</pubDate>	
			</item>
			<item>
				<title>The New Science of Viral Ads</title>
				<description>Source: HBR.org, Category: Digital Marketing, Keywords: advertising, viral ads, video marketing.</description>	
				<link>http://hbr.org/2012/03/the-new-science-of-viral-ads/ar/1</link>	
				<pubDate>07 Mar 2012</pubDate>	
			</item>
			<item>
				<title>Email services to be routed through servers in India</title>
				<description>Source: Domainb.com, Category: Information Technology, Keywords: Mail servers, security, cyber investigation.</description>	
				<link>http://www.domainb.com/infotech/itnews/20120222_email_services.html</link>	
				<pubDate>02 Mar 2012</pubDate>	
			</item>
			<item>
				<title>SEO for public relations: A step-by-step guide</title>
				<description>Source: PRDaily.com, Category: Web Technologies, Keywords: SEO, presence, online PR, search results.</description>	
				<link>http://www.prdaily.com/Main/Articles/10942.aspx#</link>	
				<pubDate>29 Feb 2012</pubDate>	
			</item>
			<item>
				<title>How Employers Can Help Solve the Skills Gap</title>
				<description>Source: HBR Blog Network, Category: Management, Keywords: Skills management, Accenture survey, job mobility.</description>	
				<link>http://blogs.hbr.org/cs/2012/02/how_employers_can_help_solve_t.html</link>	
				<pubDate>17 Feb 2012</pubDate>	
			</item>
			<item>
				<title>The New French Hacker-Artist Underground</title>
				<description>Source: Wired.com, Category: Art , Keywords: Art, Underground.</description>	
				<link>http://www.wired.com/magazine/2012/01/ff_ux/all/1</link>	
				<pubDate>16 Feb 2012</pubDate>	
			</item>
			<item>
				<title>Sustainability 2.0</title>
				<description>Source: Deloitte, Category: Management, Keywords: Sustainability, innovation, strategy, leadership.</description>	
				<link>http://www.deloitte.com/view/en_US/us/Insights/Browse-by-Content-Type/deloitte-review/c5852eca57a05310VgnVCM2000001b56f00aRCRD.htm</link>	
				<pubDate>14 Feb 2012</pubDate>	
			</item>
			<item>
				<title>India�s telecoms scandal</title>
				<description>Source: The Economist, Category: Business &amp;  finance, Keywords: Telecom, spectrum allocation, indian telecom, auctioning.</description>	
				<link>http://www.economist.com/node/21547280?fsrc=rss|bus</link>	
				<pubDate>12 Feb 2012</pubDate>	
			</item>
			<item>
				<title>The real way to build a social network - explained by the LinkedIn founder.</title>
				<description>Source: http://money.cnn.com/, Category: Social Media, Keywords: social media, networking, startups, trends.</description>	
				<link>http://tech.fortune.cnn.com/2012/01/24/reid-hoffman-linkedin-startup-you/</link>	
				<pubDate>28 Jan 2012</pubDate>	
			</item>
			<item>
				<title>It�s All About Video For Us Right Now - Jon Miller, News Corp</title>
				<description>Source: paidContent.org, Category: Marketing Trends, Keywords: Advertising, Media &amp; Publishing, Trends, digital strategy, .</description>	
				<link>http://paidcontent.org/article/419-jon-miller-news-corp.-its-all-about-video-for-us-right-now/</link>	
				<pubDate>27 Jan 2012</pubDate>	
			</item>
			<item>
				<title>&#039;Cloud Computing&#039; is now a synonym of cost cutting</title>
				<description>Source: Forbes.com, Category: IT, Keywords: Cloud Computing, IT, web application, mobile.</description>	
				<link>http://www.forbes.com/sites/sap/2012/01/10/the-social-impact-of-cloud-2/</link>	
				<pubDate>19 Jan 2012</pubDate>	
			</item>
			<item>
				<title>NFC (Near-Field Communications) beginning to change the face of retail markets.</title>
				<description>Source: pointofsale.com, Category: Technology, Keywords: Retail, NFC, Communication, money transaction, mobile.</description>	
				<link>http://pointofsale.com/20111122828/Mobile-POS-News/near-field-communications-nfc-usage-in-retail.html</link>	
				<pubDate>19 Jan 2012</pubDate>	
			</item>
			<item>
				<title>More shoppers are open to giving personal info: survey</title>
				<description>Source: Reuters, Category: Consumer Trends, Keywords: Surveys, Trends, consumer behavior.</description>	
				<link>http://www.reuters.com/article/2012/01/16/us-shoppers-personal-info-idUSTRE80F09S20120116?feedType=RSS&amp;feedName=businessNews</link>	
				<pubDate>18 Jan 2012</pubDate>	
			</item>
			<item>
				<title>Difference Engine: From boobtube to YouTube </title>
				<description>Source: The Economist, Nov 11th 2011, Category: Media, Keywords: internet tv, cable tv.</description>	
				<link>http://www.economist.com/blogs/babbage/2011/11/internet-tv?fsrc=rss</link>	
				<pubDate>27 Nov 2011</pubDate>	
			</item>
			<item>
				<title>Another brick in the wall:The rapid rise of newspaper paywalls</title>
				<description>Source: The Economist, 8th Oct 2011, Category: Media, Keywords: paywall, digital newspapers, paid content.</description>	
				<link>http://www.economist.com/node/21531479?fsrc=rss|bus</link>	
				<pubDate>27 Nov 2011</pubDate>	
			</item>
			<item>
				<title>PepsiCo CEO Indra Nooyi uncorks answers to uncertainty</title>
				<description>Source: NDTV Profit, Category: Management, Keywords: leadership, management, uncertainty, adaptability, performance, growth.</description>	
				<link>http://profit.ndtv.com/news/show/pepsico-ceo-indra-nooyi-uncorks-answers-to-uncertainty-186335?cp</link>	
				<pubDate>14 Nov 2011</pubDate>	
			</item>
			<item>
				<title>Remembering Ray Anderson: at the forefront of sustainable business</title>
				<description>Source: Green Futures, Category: Sustainability, Keywords: legend, sustainability, green, sustainable business.</description>	
				<link>http://www.forumforthefuture.org/greenfutures/articles/remembering-ray-anderson-forefront-sustainable-business</link>	
				<pubDate>26 Oct 2011</pubDate>	
			</item>
			<item>
				<title>Why Culture is Key?</title>
				<description>Source: Booz and Company, Category: Management, Keywords: culture, innovation, r&amp;d, sales, innovative companies.</description>	
				<link>http://www.booz.com/media/uploads/BoozCo-Global-Innovation-1000-2011-Culture-Key.pdf</link>	
				<pubDate>25 Oct 2011</pubDate>	
			</item>
			<item>
				<title>Digital newspapers: Another brick in the wall </title>
				<description>Source: The Economist, Category: Media, Keywords: free content, online news.</description>	
				<link>http://www.economist.com/node/21531479?fsrc=rss|bus</link>	
				<pubDate>18 Oct 2011</pubDate>	
			</item>
			<item>
				<title>You can learn a lot from a little pharmacy</title>
				<description>Source: Financial Times (author: Gary Silverman), Category: Management, Keywords: business, risk management, integrity.</description>	
				<link>http://www.pressmanpr.com/article/You_can_learn_a_lot.pdf</link>	
				<pubDate>18 Oct 2011</pubDate>	
			</item>
			<item>
				<title>The Case for Multitasking</title>
				<description>Source: Harvard Business Review, Category: Management, Keywords: management, productivity, multitasking.</description>	
				<link>http://hbr.org/2011/10/the-case-for-multitasking/ar/pr</link>	
				<pubDate>12 Oct 2011</pubDate>	
			</item>
			<item>
				<title>Insights from the Field: Integrated Marketing Success</title>
				<description>Source: Monitor, Category: Marketing, Keywords: marketing, advertising, campaign.</description>	
				<link>http://www.monitor.com/Expertise/BusinessIssues/MarketingandPricing/tabid/66/ctl/ArticleDetail/mid/685/CID/20113009125703618/CTID/1/L/en-US/Default.aspx</link>	
				<pubDate>12 Oct 2011</pubDate>	
			</item>
			<item>
				<title>&#039;I Loved What I Did&#039;: What we can learn from the legacy and life of Steve Jobs.</title>
				<description>Source: Technology Review, Category: Innovation, Keywords: Apple, Steve Jobs.</description>	
				<link>http://www.technologyreview.in/computing/38817/</link>	
				<pubDate>12 Oct 2011</pubDate>	
			</item>
			<item>
				<title>Campaigns to Capabilities: Social Media &amp; Marketing 2011</title>
				<description>Source: Booz &amp; Co., Category: Social Media, Keywords: social media, marketing, campaign.</description>	
				<link>http://www.booz.com/media/uploads/BoozCo-Campaigns-to-Capabilities-Social-Media-and-Marketing-2011.pdf</link>	
				<pubDate>12 Oct 2011</pubDate>	
			</item>
			<item>
				<title>The 2011 Value Creators Report�Risky Business: Value Creation in a Volatile Economy</title>
				<description>Source: Boston Consulting Group, Category: Management, Keywords: value, economy, risk, business.</description>	
				<link>http://www.bcg.com/documents/file86370.pdf</link>	
				<pubDate>11 Oct 2011</pubDate>	
			</item>
			<item>
				<title>Is PR really a profession? And does it really matter?</title>
				<description>Source: Toughsledding BLOG, Category: Career, Keywords: PR profession, Jobs.</description>	
				<link>http://toughsledding.wordpress.com/2010/05/23/is-pr-really-a-profession-and-does-it-really-matter/</link>	
				<pubDate>04 Oct 2011</pubDate>	
			</item>
			<item>
				<title>PR Profession Grades Higher In Social Media Than Ad Agencies</title>
				<description>Source: Deirdre Breakenridge, Category: PR, Social media, Social Media Planning, Keywords: Deirdre Breakenridge, PR 2.0, PR Plan, public relations, Social media, Worldcom PR Group.</description>	
				<link>http://www.deirdrebreakenridge.com/2011/03/pr-profession-grades-higher-in-social-media-than-ad-agencies/</link>	
				<pubDate>04 Oct 2011</pubDate>	
			</item></channel>
    </rss>