<?xml version="1.0" encoding="ISO-8859-1"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0">
			<channel>
				<title>Executive Reading </title>
				<link>http://www.pressmanpr.com</link>
				<description>Selection for Executive Reading from Pressman PR.</description>
				<webMaster>info@nucentindia.com</webMaster>	
				 <image> 
				  <url>http://pressmanpr.com/images/logo.jpg</url>  
				  <title>Pressman PR - RSS Feeds</title>  
				  <link>http://pressmanpr.com/subscribe_feed.php</link>  
				  <width>120</width>  
				  <height>60</height> 
				</image>
										
				<copyright>Pressman PR, Copyright 2011, wwww.pressmanpr.com</copyright>
			<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/PressmanPR/ExecutiveReading" /><feedburner:info uri="pressmanpr/executivereading" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><feedburner:browserFriendly></feedburner:browserFriendly><item>
				<title>Mobile and its impact on hotel revenue management</title>
				<description>Source: Hotelmarketing.com, Category: Hospitality, Marketing, Keywords: revenue management, marketing trend, mobile booking.</description>	
				<link>http://hotelmarketing.com/index.php/content/article/mobile_and_its_impact_on_hotel_revenue_management</link>	
				<pubDate>25 May 2012</pubDate>	
			</item>
			<item>
				<title>As Google Tweaks Searches, Some Get Lost in the Web</title>
				<description>Source: The Wall Street Journal, Category: Information Technology, Keywords: SEO, search-ranking algorithm, page rank.</description>	
				<link>http://online.wsj.com/article/SB10001424052702303505504577406751747002494.html</link>	
				<pubDate>22 May 2012</pubDate>	
			</item>
			<item>
				<title>Green Power 2012: The KPMG renewable energy M&amp;A report </title>
				<description>Source: KPMG, Category: M&amp;A, Keywords: renewable energy industry, renewable energy markets, M&amp;A activity.</description>	
				<link>http://www.kpmg.com/Global/en/IssuesAndInsights/ArticlesPublications/Pages/kpmg-renewable-energy-ma-report.aspx</link>	
				<pubDate>22 May 2012</pubDate>	
			</item>
			<item>
				<title>Smartphone apps could be retailers' No. 1 ally</title>
				<description>Source: RetailCustomerExperience.com, Category: Retail, Keywords: multichannel retailing, retailer-branded apps, retail trend.</description>	
				<link>http://www.retailcustomerexperience.com/article/194165/Smartphone-apps-could-be-retailers-No-1-ally</link>	
				<pubDate>17 May 2012</pubDate>	
			</item>
			<item>
				<title>Online sharing, how much is too much?</title>
				<description>Source: Reuters, Category: Social Media, Keywords: online sharing, mobile etiquettes.</description>	
				<link>http://in.reuters.com/article/2012/05/09/etiquette-mobile-idINDEE8480D120120509</link>	
				<pubDate>15 May 2012</pubDate>	
			</item>
			<item>
				<title>Discarded digital devices can retain sensitive data</title>
				<description>Source: USA Today Tech, Category: Technology, Keywords: cyber security, data theft, data disposal.</description>	
				<link>http://www.usatoday.com/tech/news/story/2012-05-02/data-discarded-smartphones-laptops/54667280/1</link>	
				<pubDate>07 May 2012</pubDate>	
			</item>
			<item>
				<title>TripAdvisor critic launches rating system for hotel reviews</title>
				<description>Source: USA Today, Category: Travel &amp; Hospitality, Keywords: reputation management, rating system,  fraud detection, travel portals.</description>	
				<link>http://travel.usatoday.com/destinations/dispatches/post/2012/05/tripadvisor-critic-launches-rating-system-for-hotel-reviews/684009/1</link>	
				<pubDate>04 May 2012</pubDate>	
			</item>
			<item>
				<title>Marketers unprepared for mobile’s growing dominance in email</title>
				<description>Source: Mobile Marketer, Category: Marketing and Advertising, Keywords: email marketing, mobile readership, email optimaization, email trends.</description>	
				<link>http://www.mobilemarketer.com/cms/news/research/12738.html</link>	
				<pubDate>03 May 2012</pubDate>	
			</item>
			<item>
				<title>Greenhouse gas can find a home underground- MIT research</title>
				<description>Source: Domainb.com, Category: Environment, Keywords: greenhouse gases, coal plants, energy crisis.</description>	
				<link>http://www.domain-b.com/environment/20120320_home_underground.html</link>	
				<pubDate>30 Mar 2012</pubDate>	
			</item>
			<item>
				<title>Antidepressants not faring well to comfort  patients</title>
				<description>Source: Reuters, Category: Pharma, Keywords: pharma research, antidepressants,.</description>	
				<link>http://www.reuters.com/article/2012/03/23/us-depression-drugs-idUSBRE82M0MK20120323</link>	
				<pubDate>28 Mar 2012</pubDate>	
			</item>
			<item>
				<title>Indian companies get a 15% net return on employees: PwC report</title>
				<description>Source: Domainb.com, Category: Indian Economy, Keywords: government.</description>	
				<link>http://www.domain-b.com/economy/general/20110419_indian_companies.html</link>	
				<pubDate>26 Mar 2012</pubDate>	
			</item>
			<item>
				<title>Why Great Innovations Fail: It's All in the Ecosystem</title>
				<description>Source: Forbes.com, Category: Leadership, Keywords: innovation, ecosystem carryover.</description>	
				<link>http://www.forbes.com/sites/frederickallen/2012/03/05/why-great-innovations-fail-its-their-ecosystem/</link>	
				<pubDate>12 Mar 2012</pubDate>	
			</item>
			<item>
				<title>The New Science of Viral Ads</title>
				<description>Source: HBR.org, Category: Digital Marketing, Keywords: advertising, viral ads, video marketing.</description>	
				<link>http://hbr.org/2012/03/the-new-science-of-viral-ads/ar/1</link>	
				<pubDate>07 Mar 2012</pubDate>	
			</item>
			<item>
				<title>Email services to be routed through servers in India</title>
				<description>Source: Domainb.com, Category: Information Technology, Keywords: Mail servers, security, cyber investigation.</description>	
				<link>http://www.domainb.com/infotech/itnews/20120222_email_services.html</link>	
				<pubDate>02 Mar 2012</pubDate>	
			</item>
			<item>
				<title>SEO for public relations: A step-by-step guide</title>
				<description>Source: PRDaily.com, Category: Web Technologies, Keywords: SEO, presence, online PR, search results.</description>	
				<link>http://www.prdaily.com/Main/Articles/10942.aspx#</link>	
				<pubDate>29 Feb 2012</pubDate>	
			</item>
			<item>
				<title>How Employers Can Help Solve the Skills Gap</title>
				<description>Source: HBR Blog Network, Category: Management, Keywords: Skills management, Accenture survey, job mobility.</description>	
				<link>http://blogs.hbr.org/cs/2012/02/how_employers_can_help_solve_t.html</link>	
				<pubDate>17 Feb 2012</pubDate>	
			</item>
			<item>
				<title>The New French Hacker-Artist Underground</title>
				<description>Source: Wired.com, Category: Art , Keywords: Art, Underground.</description>	
				<link>http://www.wired.com/magazine/2012/01/ff_ux/all/1</link>	
				<pubDate>16 Feb 2012</pubDate>	
			</item>
			<item>
				<title>Sustainability 2.0</title>
				<description>Source: Deloitte, Category: Management, Keywords: Sustainability, innovation, strategy, leadership.</description>	
				<link>http://www.deloitte.com/view/en_US/us/Insights/Browse-by-Content-Type/deloitte-review/c5852eca57a05310VgnVCM2000001b56f00aRCRD.htm</link>	
				<pubDate>14 Feb 2012</pubDate>	
			</item>
			<item>
				<title>India’s telecoms scandal</title>
				<description>Source: The Economist, Category: Business &amp;  finance, Keywords: Telecom, spectrum allocation, indian telecom, auctioning.</description>	
				<link>http://www.economist.com/node/21547280?fsrc=rss|bus</link>	
				<pubDate>12 Feb 2012</pubDate>	
			</item>
			<item>
				<title>The real way to build a social network - explained by the LinkedIn founder.</title>
				<description>Source: http://money.cnn.com/, Category: Social Media, Keywords: social media, networking, startups, trends.</description>	
				<link>http://tech.fortune.cnn.com/2012/01/24/reid-hoffman-linkedin-startup-you/</link>	
				<pubDate>28 Jan 2012</pubDate>	
			</item>
			<item>
				<title>It’s All About Video For Us Right Now - Jon Miller, News Corp</title>
				<description>Source: paidContent.org, Category: Marketing Trends, Keywords: Advertising, Media &amp; Publishing, Trends, digital strategy, .</description>	
				<link>http://paidcontent.org/article/419-jon-miller-news-corp.-its-all-about-video-for-us-right-now/</link>	
				<pubDate>27 Jan 2012</pubDate>	
			</item>
			<item>
				<title>'Cloud Computing' is now a synonym of cost cutting</title>
				<description>Source: Forbes.com, Category: IT, Keywords: Cloud Computing, IT, web application, mobile.</description>	
				<link>http://www.forbes.com/sites/sap/2012/01/10/the-social-impact-of-cloud-2/</link>	
				<pubDate>19 Jan 2012</pubDate>	
			</item>
			<item>
				<title>NFC (Near-Field Communications) beginning to change the face of retail markets.</title>
				<description>Source: pointofsale.com, Category: Technology, Keywords: Retail, NFC, Communication, money transaction, mobile.</description>	
				<link>http://pointofsale.com/20111122828/Mobile-POS-News/near-field-communications-nfc-usage-in-retail.html</link>	
				<pubDate>19 Jan 2012</pubDate>	
			</item>
			<item>
				<title>More shoppers are open to giving personal info: survey</title>
				<description>Source: Reuters, Category: Consumer Trends, Keywords: Surveys, Trends, consumer behavior.</description>	
				<link>http://www.reuters.com/article/2012/01/16/us-shoppers-personal-info-idUSTRE80F09S20120116?feedType=RSS&amp;feedName=businessNews</link>	
				<pubDate>18 Jan 2012</pubDate>	
			</item>
			<item>
				<title>Difference Engine: From boobtube to YouTube </title>
				<description>Source: The Economist, Nov 11th 2011, Category: Media, Keywords: internet tv, cable tv.</description>	
				<link>http://www.economist.com/blogs/babbage/2011/11/internet-tv?fsrc=rss</link>	
				<pubDate>27 Nov 2011</pubDate>	
			</item>
			<item>
				<title>Another brick in the wall:The rapid rise of newspaper paywalls</title>
				<description>Source: The Economist, 8th Oct 2011, Category: Media, Keywords: paywall, digital newspapers, paid content.</description>	
				<link>http://www.economist.com/node/21531479?fsrc=rss|bus</link>	
				<pubDate>27 Nov 2011</pubDate>	
			</item>
			<item>
				<title>PepsiCo CEO Indra Nooyi uncorks answers to uncertainty</title>
				<description>Source: NDTV Profit, Category: Management, Keywords: leadership, management, uncertainty, adaptability, performance, growth.</description>	
				<link>http://profit.ndtv.com/news/show/pepsico-ceo-indra-nooyi-uncorks-answers-to-uncertainty-186335?cp</link>	
				<pubDate>14 Nov 2011</pubDate>	
			</item>
			<item>
				<title>Remembering Ray Anderson: at the forefront of sustainable business</title>
				<description>Source: Green Futures, Category: Sustainability, Keywords: legend, sustainability, green, sustainable business.</description>	
				<link>http://www.forumforthefuture.org/greenfutures/articles/remembering-ray-anderson-forefront-sustainable-business</link>	
				<pubDate>26 Oct 2011</pubDate>	
			</item>
			<item>
				<title>Why Culture is Key?</title>
				<description>Source: Booz and Company, Category: Management, Keywords: culture, innovation, r&amp;d, sales, innovative companies.</description>	
				<link>http://www.booz.com/media/uploads/BoozCo-Global-Innovation-1000-2011-Culture-Key.pdf</link>	
				<pubDate>25 Oct 2011</pubDate>	
			</item>
			<item>
				<title>Digital newspapers: Another brick in the wall </title>
				<description>Source: The Economist, Category: Media, Keywords: free content, online news.</description>	
				<link>http://www.economist.com/node/21531479?fsrc=rss|bus</link>	
				<pubDate>18 Oct 2011</pubDate>	
			</item>
			<item>
				<title>You can learn a lot from a little pharmacy</title>
				<description>Source: Financial Times (author: Gary Silverman), Category: Management, Keywords: business, risk management, integrity.</description>	
				<link>http://www.pressmanpr.com/article/You_can_learn_a_lot.pdf</link>	
				<pubDate>18 Oct 2011</pubDate>	
			</item>
			<item>
				<title>The Case for Multitasking</title>
				<description>Source: Harvard Business Review, Category: Management, Keywords: management, productivity, multitasking.</description>	
				<link>http://hbr.org/2011/10/the-case-for-multitasking/ar/pr</link>	
				<pubDate>12 Oct 2011</pubDate>	
			</item>
			<item>
				<title>Insights from the Field: Integrated Marketing Success</title>
				<description>Source: Monitor, Category: Marketing, Keywords: marketing, advertising, campaign.</description>	
				<link>http://www.monitor.com/Expertise/BusinessIssues/MarketingandPricing/tabid/66/ctl/ArticleDetail/mid/685/CID/20113009125703618/CTID/1/L/en-US/Default.aspx</link>	
				<pubDate>12 Oct 2011</pubDate>	
			</item>
			<item>
				<title>'I Loved What I Did': What we can learn from the legacy and life of Steve Jobs.</title>
				<description>Source: Technology Review, Category: Innovation, Keywords: Apple, Steve Jobs.</description>	
				<link>http://www.technologyreview.in/computing/38817/</link>	
				<pubDate>12 Oct 2011</pubDate>	
			</item>
			<item>
				<title>Campaigns to Capabilities: Social Media &amp; Marketing 2011</title>
				<description>Source: Booz &amp; Co., Category: Social Media, Keywords: social media, marketing, campaign.</description>	
				<link>http://www.booz.com/media/uploads/BoozCo-Campaigns-to-Capabilities-Social-Media-and-Marketing-2011.pdf</link>	
				<pubDate>12 Oct 2011</pubDate>	
			</item>
			<item>
				<title>The 2011 Value Creators Report—Risky Business: Value Creation in a Volatile Economy</title>
				<description>Source: Boston Consulting Group, Category: Management, Keywords: value, economy, risk, business.</description>	
				<link>http://www.bcg.com/documents/file86370.pdf</link>	
				<pubDate>11 Oct 2011</pubDate>	
			</item>
			<item>
				<title>Is PR really a profession? And does it really matter?</title>
				<description>Source: Toughsledding BLOG, Category: Career, Keywords: PR profession, Jobs.</description>	
				<link>http://toughsledding.wordpress.com/2010/05/23/is-pr-really-a-profession-and-does-it-really-matter/</link>	
				<pubDate>04 Oct 2011</pubDate>	
			</item>
			<item>
				<title>PR Profession Grades Higher In Social Media Than Ad Agencies</title>
				<description>Source: Deirdre Breakenridge, Category: PR, Social media, Social Media Planning, Keywords: Deirdre Breakenridge, PR 2.0, PR Plan, public relations, Social media, Worldcom PR Group.</description>	
				<link>http://www.deirdrebreakenridge.com/2011/03/pr-profession-grades-higher-in-social-media-than-ad-agencies/</link>	
				<pubDate>04 Oct 2011</pubDate>	
			</item></channel>
    </rss>

