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		<title>Pricing Health</title>
		<link>https://iterativepath.wordpress.com/2020/07/04/pricing-health/</link>
		
		<dc:creator><![CDATA[Rags Srinivasan]]></dc:creator>
		<pubDate>Sat, 04 Jul 2020 18:37:54 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">http://iterativepath.wordpress.com/?p=80922</guid>

					<description><![CDATA[Gilead announced its pricing for antiviral drug Remdesivir (try saying that fast) recently approved for treating COVID-19 patients. They justified it with an open letter from their CEO. Two price points for the same drug. The drug is administered over five days, requiring about 6 vials. For governments of the developed world: $390/vial, $2,340 for &#8230; <a href="https://iterativepath.wordpress.com/2020/07/04/pricing-health/" class="more-link">Continue reading <span class="screen-reader-text">Pricing Health</span></a>]]></description>
		
		
		
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			<media:title type="html">Estimate says COVID-19 spread not as prevalent as spring wave… yet</media:title>
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		<title>Price is Right when Customer Segment is Right</title>
		<link>https://iterativepath.wordpress.com/2020/03/08/price-is-right-when-customer-segment-is-right/</link>
		
		<dc:creator><![CDATA[Rags Srinivasan]]></dc:creator>
		<pubDate>Sun, 08 Mar 2020 17:16:23 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">http://iterativepath.wordpress.com/?p=80913</guid>

					<description><![CDATA[Think of the customer first. What job are they hiring a $60,000 watch for? It is anything but telling time. Economist Thorstein Veblen introduced the concept of conspicuous consumption where we the human kind indulged in purchases mean to be seen by others so we display our real or imagined prestige. A $60,000 watch is indubitably a case of conspicuous consumption.]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">80913</post-id>
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		<title>Product &#8211; Market Decision Map</title>
		<link>https://iterativepath.wordpress.com/2019/05/26/product-market-decision-map/</link>
		
		<dc:creator><![CDATA[Rags Srinivasan]]></dc:creator>
		<pubDate>Sun, 26 May 2019 22:42:19 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">http://iterativepath.wordpress.com/?p=80902</guid>

					<description><![CDATA[At one point or another, every business leader faces this challenge — perhaps just after taking over a business, after acquiring a new portfolio, or when confronting existential crisis. The questions take many forms, but the essence is simple: Where do we invest, and where do we cut losses, to deliver sustained profitable growth? Magazine &#8230; <a href="https://iterativepath.wordpress.com/2019/05/26/product-market-decision-map/" class="more-link">Continue reading <span class="screen-reader-text">Product &#8211; Market Decision&#160;Map</span></a>]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">80902</post-id>
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		<title>Apple Wants Customers to See iPad Pro as Laptop Replacement. But Customers Say No.</title>
		<link>https://iterativepath.wordpress.com/2017/08/06/apple-wants-customers-to-see-ipad-pro-as-laptop-replacement-but-customers-say-no/</link>
		
		<dc:creator><![CDATA[Rags Srinivasan]]></dc:creator>
		<pubDate>Sun, 06 Aug 2017 14:35:49 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">http://iterativepath.wordpress.com/?p=80878</guid>

					<description><![CDATA[We have been repeatedly told, by Apple of course, that all we need is an iPad Pro with its keyboard and $150 Pencil — the perfect laptop replacement. Are customers seeing it the same way? One way to find out is to look at the change in iPad Average Selling Price (ASP) driven by iPad &#8230; <a href="https://iterativepath.wordpress.com/2017/08/06/apple-wants-customers-to-see-ipad-pro-as-laptop-replacement-but-customers-say-no/" class="more-link">Continue reading <span class="screen-reader-text">Apple Wants Customers to See iPad Pro as Laptop Replacement. But Customers Say&#160;No.</span></a>]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">80878</post-id>
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		<title>Spring in Fitbit&#8217;s Step? 3 Charts Tell the Story</title>
		<link>https://iterativepath.wordpress.com/2017/08/05/spring-in-fitbits-step-3-charts-tell-the-story/</link>
		
		<dc:creator><![CDATA[Rags Srinivasan]]></dc:creator>
		<pubDate>Sat, 05 Aug 2017 21:40:32 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">http://iterativepath.wordpress.com/?p=80872</guid>

					<description><![CDATA[Yes, this is picture of Jawbone Fitbit reported its Q2 2017 earnings last week. Sales were down year over year, losses continued — but the loss was smaller than expected, and its guidance for future breakeven sent the stock up 15% the day after reporting. It gave back a third of that gain the following &#8230; <a href="https://iterativepath.wordpress.com/2017/08/05/spring-in-fitbits-step-3-charts-tell-the-story/" class="more-link">Continue reading <span class="screen-reader-text">Spring in Fitbit&#8217;s Step? 3 Charts Tell the&#160;Story</span></a>]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">80872</post-id>
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			<media:title type="html">Rags</media:title>
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		<title>Why you will see a $1400 iPhone?</title>
		<link>https://iterativepath.wordpress.com/2017/07/30/why-you-will-see-a-1400-iphone/</link>
		
		<dc:creator><![CDATA[Rags Srinivasan]]></dc:creator>
		<pubDate>Sun, 30 Jul 2017 20:52:27 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">http://iterativepath.wordpress.com/?p=80869</guid>

					<description><![CDATA[I have written over the years on Apple&#8217;s pricing excellence — a well-executed and repeatable strategy across its entire product line. See my pieces on price fencing, iMac pricing, MacBook pricing, iPad pricing, and iPhone pricing. Now to iPhone 8 — the big 10th-anniversary edition arriving within a quarter, already capturing the imagination of fans &#8230; <a href="https://iterativepath.wordpress.com/2017/07/30/why-you-will-see-a-1400-iphone/" class="more-link">Continue reading <span class="screen-reader-text">Why you will see a $1400&#160;iPhone?</span></a>]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">80869</post-id>
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		<title>So You Think Tesla is Same As Apple</title>
		<link>https://iterativepath.wordpress.com/2017/07/07/so-you-think-tesla-is-same-as-apple/</link>
		
		<dc:creator><![CDATA[Rags Srinivasan]]></dc:creator>
		<pubDate>Fri, 07 Jul 2017 16:29:44 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">http://iterativepath.wordpress.com/?p=80864</guid>

					<description><![CDATA[Is Tesla stock overvalued? I don&#8217;t know. Some think it&#8217;s actually undervalued and that investors dumping shares now are making a mistake. The bull case rests on three arguments: Value based on what the company can become, not current quarterly earnings. Tesla is not just a car company — it&#8217;s a battery and solar business. &#8230; <a href="https://iterativepath.wordpress.com/2017/07/07/so-you-think-tesla-is-same-as-apple/" class="more-link">Continue reading <span class="screen-reader-text">So You Think Tesla is Same As&#160;Apple</span></a>]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">80864</post-id>
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			<media:title type="html">Rags</media:title>
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		<title>Wheel of Fortune Pricing Wrong</title>
		<link>https://iterativepath.wordpress.com/2017/04/02/wheel-of-fortune-pricing-wrong/</link>
		
		<dc:creator><![CDATA[Rags Srinivasan]]></dc:creator>
		<pubDate>Sun, 02 Apr 2017 23:17:58 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">http://iterativepath.wordpress.com/?p=80858</guid>

					<description><![CDATA[More businesses do pricing wrong than right. What compounds the problem is the steady stream of gimmicky pricing approaches that get written up as innovative breakthroughs — incomplete, incorrect, and entirely inapt, but spread as gospel. Take this story on food truck pricing from The Washington Post. A food truck sells pizzas with a spin &#8230; <a href="https://iterativepath.wordpress.com/2017/04/02/wheel-of-fortune-pricing-wrong/" class="more-link">Continue reading <span class="screen-reader-text">Wheel of Fortune Pricing&#160;Wrong</span></a>]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">80858</post-id>
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