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	<title>Prime Digital</title>
	
	<link>http://www.primedigital.co.uk</link>
	<description>Digital Marketing Agency</description>
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		<title>The Winners &amp; Losers of Social Media in 2012</title>
		<link>http://feedproxy.google.com/~r/PrimeDigital/~3/GKFPPFMrH74/the-winners-losers-of-social-media-in-2012</link>
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		<pubDate>Wed, 16 Jan 2013 08:44:54 +0000</pubDate>
		<dc:creator>Jason Groom</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.primedigital.co.uk/?p=3328</guid>
		<description><![CDATA[This is a very cool infographic from the guys at Pardot, assigning a grade to different aspects to determine which networks are the winners and losers in 2012.]]></description>
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		<title>B2B can’t get enough of content marketing</title>
		<link>http://feedproxy.google.com/~r/PrimeDigital/~3/_bz16IxP2fk/b2b-cant-get-enough-of-content-marketing</link>
		<comments>http://www.primedigital.co.uk/archives/b2b-cant-get-enough-of-content-marketing#comments</comments>
		<pubDate>Tue, 15 Jan 2013 12:29:23 +0000</pubDate>
		<dc:creator>Jason Groom</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://www.primedigital.co.uk/?p=3289</guid>
		<description><![CDATA[In today’s commercial world, inbound marketing is rapidly becoming king&#8230; for obvious reasons. It’s all about getting prospects to come to you, rather than the other way round, which is simply a better way of doing business. Because if you can persuade them to make the first move, you know that they’re already interested – they [...]]]></description>
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		<title>Our top 10 essentials for great cross media marketing</title>
		<link>http://feedproxy.google.com/~r/PrimeDigital/~3/Shh1l-gVWpM/our-top-10-essentials-for-great-cross-media-marketing</link>
		<comments>http://www.primedigital.co.uk/archives/our-top-10-essentials-for-great-cross-media-marketing#comments</comments>
		<pubDate>Wed, 28 Nov 2012 10:43:18 +0000</pubDate>
		<dc:creator>Jason Groom</dc:creator>
				<category><![CDATA[Cross Media Marketing]]></category>
		<category><![CDATA[cross media marketing]]></category>

		<guid isPermaLink="false">http://www.primedigital.co.uk/?p=3157</guid>
		<description><![CDATA[These tips aren’t guesswork. They’re all the product of experience, and they can all make a significant difference both to your cross media campaigns, and to the future of your business. Many of them are just common sense but, as a friend of mine keeps on saying, sense simply isn’t as common as you’d think [...]]]></description>
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		<title>Boost your golf club’s membership…</title>
		<link>http://feedproxy.google.com/~r/PrimeDigital/~3/HXukI48WftI/boost-your-golf-clubs-membership</link>
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		<pubDate>Wed, 28 Nov 2012 10:39:00 +0000</pubDate>
		<dc:creator>Jason Groom</dc:creator>
				<category><![CDATA[Cross Media Marketing]]></category>
		<category><![CDATA[cross media marketing]]></category>

		<guid isPermaLink="false">http://www.primedigital.co.uk/?p=3153</guid>
		<description><![CDATA[Reliable research (Caslon 2012) tells us that a well thought-out cross media (some people call it ‘multi-channel’) marketing campaign, promoting a relevant offer to people likely to be interested in it, will dramatically increase your response rate. By up to 4 times, compared to a traditional, ‘same message to everyone’, non-personalised mailer. So if you’re [...]]]></description>
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		<title>Cross media marketing rockets response rates. Official!</title>
		<link>http://feedproxy.google.com/~r/PrimeDigital/~3/Nhup8S250GY/cross-media-marketing-rockets-response-rates-official</link>
		<comments>http://www.primedigital.co.uk/archives/cross-media-marketing-rockets-response-rates-official#comments</comments>
		<pubDate>Wed, 28 Nov 2012 10:32:38 +0000</pubDate>
		<dc:creator>Jason Groom</dc:creator>
				<category><![CDATA[Cross Media Marketing]]></category>
		<category><![CDATA[cross media marketing]]></category>

		<guid isPermaLink="false">http://www.primedigital.co.uk/?p=3148</guid>
		<description><![CDATA[Recent research by Caslon – leading digital print and marketing analysts &#8211; has found that response rates to relevant marketing campaigns are, on average, over 4 times that of responses to static, ‘same-to-all’ messages. In plain English, powerful evidence that cross media marketing campaigns which are carefully targeted and personalised for individuals to receive &#8211; [...]]]></description>
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