We are now living in a digital age and almost everything we have is stored in some digital fashion via computer, laptop, mobile device, or other electronic device that has a hard drive. The photo albums, cd stands, and dvd movies are stored digitally on our computer hard drives. With your entire life basically stored on a hard drive, all that is needed is one simple crash and you have lost years and years or irreplaceable memories. These memories are priceless and may not be able to be replaced.

The fact is that every single hard drive on this planet will fail at some point and time. Some hard drives may last several years while other hard drives may fail in the next few minutes. There are many affordable cloud storage or online backup options that will protect your important files and give you peace of mind that those files are protected. Consider a cloud storage account as a life insurance policy for your life files that exist on digital hard drives that will eventually fail.

There is so much advanced technology in cloud computing and cloud storage over the last few years that data is stored across several servers for blazing fast recall at any time from any computer or mobile device. Cloud storage even allows you to share and send files as part of your everyday lifestyle. Please be careful when selecting a cloud storage provider and feel free to contact us if you have any questions.

Image(s): FreeDigitalPhotos.net

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1. Be Mobile-Friendly

There are two ways you can make your website Mobile friendly.  The first is to make your site both computer and mobile compatible. While this dose save time when you have to update something, keeping you from having to update two sites. It is more difficult to have the same site run great on both computers and mobile.

The other way is to have a mobile specific site. While you will have to make updates to both sites, the mobile site can be more customized to the mobile users.

2. Clear Call to Action

Make the call to action clear on a mobile or even traditional website. Is the company a restaurant? Then the menu and an order button should be easy to find and clear what it dose. Making it easy for the customer should be the goal.

3. Quick Contact for Users

Connecting the consumer with the company is one of the most important things that a website, mobile or not, can do for a business. For mobile it has to be incredibly easy for a visitor to get find and use. For a cell phone user, a button can be set for one touch dialing. And both tablets and cell phones can benefit from instant driving directions from Google Maps or Map Quest.

4. Use Social Media

Most companies are aware that social media can be a valuable tool to connect with customers, but many businesses neglect social media because they do not realize how far it reaches. More and more people every year are using mobile devices to access their social media platforms. Make social media marketing opportunities by consistently updating information and keeping customers informed about closures, changes in business hours, new products or services and special offers.

Conclusion

More and more people are using their cell phones to brows the web, look up information and make purchases. So to keep up with the change in consumer behavior, companies will need some mobile presence.

The first image is courtesy of David Castillo Dominici / FreeDigitalPhotos.net

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As a Greensboro marketing firm, we also recommend that you make it easy and readily available on your site for visitors to subscribe to your blogs. You may want to provide a subscription incentive and you certainly better have your posts updated frequently. You want to offer multiple ways for people to subscribe and promote your social media outlets. Different people may like RSS feeds while others live in the world of Technorati yet others may read blogs through Facebook. Responding to their blog comments is a great way to stay interactive and keep readers coming back to your site where they will further engage with your brand. You are developing trust and credibility as you help educate visitors through your blogs.

You will have two different types of traffic that will be visiting your site and you must consider both targets as your develop and/or maintain your site. First you will have direct traffic and this is traffic where a visitor comes to your site where they are searching for something specific or a given item. In most cases, they are searching with the intent to make a purchase. Secondly you will have indirect traffic and this will generally be social in nature. They are curious about your products, services, or information and are looking for what you offer. Something intrigued them about your brand or products and you now have to give them an incentive to stick around. They did not come with the goal in mind for an immediate purchase, but could be lured by an offer of providing future sales or giveaway items.

The goal is to get both direct and indirect visitors to stick around on your site and convert them from leads into conversion sales. Keep your site clean and not to messy. Make it easy for them to get around and navigate. Offer personal touches to your site with some good about us information. Explain your unique selling point or points and provide an introduction or welcome to your visitors. Lastly, your site needs to look professional and in most cases will require a professional marketing firm or web designer. If you commit to a professional design that makes the user experience more enjoyable, the visitors will make a commitment of returning to your site and further interacting with your brand.

Princeton Marketing is a Greensboro marketing firm in North Carolina that specializes in web site optimization to help sell your products through to the targeted end user. Contact us today and we will help your business increase leads and conversions.

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You may have developed a pattern of comfort with people going to the internet and you will now have to begin developing a comfort level of people going to their smart phone or tablet instead.

Whether you are creating a Greensboro marketing experience or a marketing experience for the West Coast, you must respect the mobile consumer and fully understand that their mobile device is a shopping tool. They use the device to access product information, to acquire coupons or special offers, to compare products, to purchase goods/services and to locate your places of business.

Controlling the Mobile experience for your customers and prospects is vital to your success with the Mobile Paradigm Shift. You have to ensure that your website is optimized for mobile and tablet users and it will be an advantage for you to create an in-store experience whereby they can interact with the mobile technology. You can implement a system where bar-codes can be used to take the consumers to your mobile web-site that provides more information about each individual product. If not bar codes, then use QR codes. QR codes can also take people to a web page for more information on that product, or they can simply buy it online.

Here are some Mobile Stats that you should strongly review:

According to Studies by Google, Vibes Mobile and Alliance Data:

• More than 80% of people will always have a smart phone when shopping
• More than 87% of active shoppers own a smart phone
• More than 70% of smart phone owners have downloaded an app for a favorite store
• More than 30% of smart phone users have looked up product reviews
• More than 33% of smart phone users looked up competitors prices while in the store
• More than 55% have negative opinion of brand without mobile version of their web site
• More than 52% are less likely to engage with a company not having a mobile web site
• Almost 90% of smart phone users use their phone weekly to assist with shopping

The mistake that you definitely want to avoid is having your data not be available on the mobile site. If a message were to appear saying you needed to view the standard site on a computer populated on the screen, you will have an extremely bad experience, review, referral, and testimonial. You must ensure that all data from products/services and all points in between can be accessed from the mobile platform.

Something also recommended related to social media marketing is to provide links for consumers to share via social sites. People will have a much greater impression of your company and brand if they are provided a good mobile experience.

The goal of Princeton Marketing Group as a Greensboro marketing firm in NC is providing marketing management with measurable results. We specialize in mobile and online marketing along with traditional Greensboro marketing needs or services. Contact us today for local, regional or national marketing needs and begin developing a successful marketing strategy for your business.

The first image is courtesy of supakitmod / FreeDigitalPhotos.net

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