Print Channel

Know Your House File Counts

Mon, 08 Sep 2008 13:20:00 EDT

In the current environment of rising postage and paper costs, it is more important than ever for mailers to understand the key metrics of house file counts. This means knowing the quantity of the all important 0-12 month buyer file, as well as the overall counts of buyers, requestors and any other internal house file segments

MCM Awards 2008

Mon, 01 Sep 2008 12:00:00 EDT

It's not easy to be the best In fact, it's quite hard to put forth the effort that goes into flawless catalog creative, seamless Website navigation, unique, targeted merchandise, a solid marketing plan and superior customer service. That's why the Gold and Silver winners profiled here are recipients of our industry's highest recognition: the Multichannel Merchant Awards. And we are honored to present

Port of entry

Mon, 01 Sep 2008 12:00:00 EDT

It's one thing to segment customers by behavior most merchants do. It's another to sort them by origin. But that may be just as important for a multichannel enterprise. For one thing, the source sheds light on how the person likes to shop you can plan your contact strategy based on that. And it can help you when targeting, as some firms have discovered. Take Learning Resources. The educational marketer

Competitive benefit is king

Mon, 01 Sep 2008 12:00:00 EDT

2008 MCM AWARD WINNERS COPY The combination of fierce competition and merciless judging is certainly a reason every winner in fact, make that every finalist in this year's exceptionally powerful group of entries should feel considerable pride. Some of the winners were catalogs that year after year set a gold standard for effectiveness in matching copy, illustration and impact to the maximum number

Gupta Resigns as InfoGroup CEO

Mon, 25 Aug 2008 13:36:00 EDT

Vin Gupta is out as CEO of the InfoGroup list-and-data conglomerate. Gupta resigned from the position last Wednesday as part of a litigation settlement with shareholders. Gupta, who stepped down as InfoGroup’s chairman last month, still owns 40% of the company’s stock, and will remain with the firm as a director