Marketing online consists of a strategy, high quality content, value for your audience, becoming an authority and recognition.

Create a strategy for your online marketing. Make sure you have a nice looking website that is informative, functional and creates awareness and encourages your audience to want more information or to purchase from you. Define your target market. Don’t just blast out there, this wastes your marketing dollars and is not effective marketing. You have to take into account your marketing budget (which you should have already defined on paper), so you can define the avenues of marketing that will be most effective for your service or product.

Create high quality content. Give them a reason to want to keep reading. Identify your target audience. If your audience isn’t interested, you won’t keep them engaged and you have wasted your time. Ask your audience questions, get them wanting to read more and learn more. Get them engaged. Don’t just write at them, write something they can think about, so they will want to read to the end. Make it interesting and informative. Give them a reason to want more. This will build your loyal audience. High quality content will provide your company several things such as: a loyal audience, create a buzz, create brand awareness, build a foundation for future business relationships, increase sales, help current customer retention, cost effect online marketing, and procure future prospects by increasing customer trust for your brand. It also enhances your other marketing efforts.

Value for your audience. Your audience doesn’t want to waste their time reading something that is of no value to them. You have 3 seconds to capture the attention of the person reading your content. Within this time they make a decision to leave the page or stay and read the rest of the information. Bottom line, you have to make it interesting and valuable to them to stay, but short sweet and to the point at the same time.

Become an authority. Make your topic interesting and unique. Learn about your topic through research. With today’s online resources, you have access to a wealth of information from resources, such as open-source encyclopedias, articles, interaction with others on the top of your interest. Be open to new ideas and generous with sharing the information you cultivated. Speak with authority and knowledge.

Recognition. You will receive the recognition from your audience if you take the time to plan your online marketing tactics. You need to keeping working on your tactics to increase your effective online marketing by refining it and nurturing your online efforts. This isn’t going to happen overnight, but you will start to see a steady increase. Final thoughts for your online marketing tactics make sure you check your spelling and your content is not offensive. Make sure to incorporate your online marketing tactics with your offline marketing.

Final thoughts for your online marketing tactics make sure you check your spelling and your content is not offensive. Make sure to incorporate your online marketing tactics with your offline marketing.

You only get one chance to make a really great impression, so don’t leave substandard printed items to represent your company and project a less than desirable image. There is a saying “It takes money to make money.” Most do not realize the importance of these items in your company’s marketing efforts. They look at them as purely an “expense”, but they are just more than an “expense”, they bring added value by attracting new customers into the front doors of your company. You might have to spend a little more, but the return on your investment from new customers can be much more rewarding than the expense of your company’s printed materials.

Think about how your company’s printed materials look, such as the company business card, the brochure or catalogs handed out by your company to a prospective customer. Think of it as curb appeal, as it is a telltale sign of what the inside of your company looks like. I am not talking the lobby décor in your office, but what I am talking about is the impression your company image is projecting. These items project an image about your customer service, the products or services you provide, and your company’s philosophies. Do you want a prospective customer to think your company provides substandard service or quality based on the poor quality of your company’s printed materials? Of course you don’t, you want to project that you are better than your competitors in every aspect.

Prospective buyers want to do business with a company that reflects an award winning customer service department, a product or service they know your company will stand behind; they want to make sure your products and service are of the utmost quality.

In conclusion, don’t be so frugal on your company’s printed materials that you sacrifice potential new business, because your curb appeal is not desirable. Quality makes your company stand apart from the rest!

Check Out Our Business Value Packages http://ow.ly/ct0yK

Business Cards are the most powerful and impactful form of advertising

a business can use in their marketing efforts. They leave an impression about your business that can impact another company or person’s decision to do business with your company.

Many put very little thought into the design, colors and the paper in which the card is printed. However, you have one chance to make a great impression with your business card. Yes, that little standard sized piece of paper that is only 3.5” wide x 2” tall makes quite a statement.

The business card tells many things about your company.

1. It provides several different ways for you to be contacted, possibly by the office phone, cell phone, email address or just someone dropping by your office. This makes you completely accessible
to that client and provides the client a comfort zone in which they want to establish business with you. Some clients only like to do business by talking on the phone or some like to correspond
by email. Then you have the client who wants to access to you when you are out of the office, which is by cell phone. Therefore, as much contact information you can provide on the business
card makes you more accessible to a client or potential client.

2. Exchanging business cards with potential clients helps to build new relationships and they are eagerly accepted by all. This also helps to ease the self promotion tension when meeting a
potential client for the first time.

3. Another very important element to a business card is the website address. A website makes a further statement about your company by providing a wealth of information about your company
to a potential client.

4. Design and color say a lot about your company and the impression. It is better to spend a little more to get a great design and put the company logo on the business card, while incorporating
color that will be used in your company wide branding. Importantly, the business card should carry your company logo, which identifies your company immediately, even before they read the
information on the card. The design should be a reflection of your company’s image, philosophies and credibility. A mistake often made is to fill every bit of space on a business card. This can
be overwhelming to a potential client, as there is too much information and not enough time to absorb the true information trying to be conveyed about your company. This is why it is best to
leave a little blank space on a business card. After all, you don’t want to look desperate for business, but you do want to convey a professional and knowledgeable image.

5. Optional, the card can be one or two sided. Customarily all of your contact information is placed on the front of the business card and on the back, can be services provided by your company,
mission statement or other important information. Many leave the back blank for writing notes. Therefore, a one or a two sided card is personal preference.

Business cards have been around many centuries, as early as the 15^th century in China and the 17^th century in which the French monarchs referred to them as visiting cards. They would put the visiting guest’s information on them, but they were not called business cards. In England the merchants used them as a form of advertisement about their wares and referred to as “trade cards”. Today, they are used by many as a part of their company marketing efforts, networking, and personal uses.

You can see such a little piece of paper can leave quite the impression and impact your business. Spend a little more to make a lot of difference in your marketing.

What do trade shows, exhibitors, and conferences have in common? Marketing!

First, a booth must be clean, easily identifiable, and inviting to those passing by. The best way is to have tables spaced where the people working the booth can not just stand behind the table(s). This is key as often exhibitors feel more comfortable separating themselves from the attendees. It is best to have a tablecloth with your company name draped across the table making sure it is wrinkle free. Have a sign posted behind your booth displaying your company name and slogan. This will catch the eyes of everyone. The more attractive a booth the more attendees tend to draw in.

Next, pass out cards, brochures, and marketing materials directly to the hands of the attendees and make sure these same items are visible on the booth table. Take an extra step when passing out these items and engage the attendees in a conversation. This is your first chance of an impression. Some exhibitors find that adding music to their booth or having group classes held in a booth are huge attendee drawers.

Finally, people love promotional items and the catchier the item the more the attendees will flock to your booth. Be creative here. An excellent example of the impact promotional items have is during a meeting we had with a new client they had on their desk a trio highlighter set they picked up at a trade show. What made these highlighters so catchy is they looked like cartoon characters with feathers for hair, wearing huge smiley faces. Not only were these highlighters functional, but this person displayed them on her desk as part of her office decor.

Another great way to further connect with your booth attendees, offer a business card drawing. This is a great way to collect cards and follow-up with them at a later date. The pitfall to this method is some companies use the cards and send spam mail. Instead, call the person directly and re-introduce yourself and company.

For more information or for help to build a strong more productive booth at your next trade show or conference, contact us at 702-877-7100.

Time

is the more valuable than money. Time is something you can never get back. All too often we put things off until another day, yet we never seem to catch that next day. We hear the term time management, but what does it really mean?

1) The term time management actually refers to managing ourselves rather than time, because no matter what you do to change, there will always be 24 hours in a day. It is how we budget our time which is controllable.

2) List everything you do in a course of day that takes your time away from being productive. Internet surfing or reading wants ads during the time when productive work should be performed steals time. Create a daily activity log to help define where your time is being spent.

3) Set time goals to help modify your behavior.

4) Take the next step and implement a reasonable time schedule. By doing this step you will increase productivity and reduce stress. As you analyze your progress you will begin to modify your behavior.

5) Use time management tools to help stay focused. Software programs are a great way to keep you on task moving forward. Adhere to the calendar, remind yourself in advance of tasks or events.

6) Get in the habit of prioritizing. decide what tasks are most important and need to be completed immediately.

7) Delegate or outsource to others. Never be afraid of saying no periodically.

8) Get yourself on a routine. The best rule of thumb, perform something for 30 days straight and it will become a habit.

9) Setting time limits for tasks will further help to keep you balanced.For instance, reading and answering email can consume your whole day if you let it. Instead, set a limit of one hour a day for this task and stick to it.

10) organization is key to time management. Not great at organizing hire a professional organizer who will create systems based on your needs, routine, and style. Make sure files are organized, desk tops, papers, etc.

11) Waiting is a time muncher. Waiting for a client, respond to emails while you are waiting. Eating lunch, write a grocery list, drinking your morning coffee, plan your day.

By using these 11 tips, you will improve your time by being more productive.

Have you ever thought about the power of Post It Note marketing?

Most people don’t think about the impact it can have on your company’s marketing plan. It is small, merely a little piece of paper with some adhesive, comes in different colors, has some sort of logo and company information on it. Sounds simple in reality, not much to it, but we use it to write those most important messages to ourselves that we don’t want to forget. They sit on our desk readily available to write some bit of information to everyone entering our office, they are convenient, compact, handy and the adhesive makes it convenient for us to stick it to virtually anything, so we can easily look up and see it at any given time.

Give a pad of Post It Notes to your company sales force, they go on a sales call and they leave it as a gift to the “prospective new” client along with other company information. The sales person leaves, the business card is put in the Rolodex, the brochure they leave behind is either filed in a filing cabinet or filed in the trash can nearby, but the pad of Post It Notes are still on the desk readily available for use of the “new prospective client”.

Someone walks into the “prospective new client’s” office, he writes a note on this pad of Post It Notes and gives the person a note with your company information and they in turn stick to something in their office. This happens repeatedly with others entering the “prospective new client’s” office and before you know it this little piece of paper with some adhesive, which has your company information is now filtered through the entire company offices of the “prospective new client”. They finally need that service or product you represent and you will be the one that comes to their mind.

Everywhere they turn, they now see your company information!

The point is that long after all of the other marketing information you left behind with the “prospective new client” have been placed out of site, but there is still the little piece of paper with adhesive and most importantly your company information. You are still marketing to this “prospective new client” long after you leave the office.

The power of the Post It Note marketing reigns!

A business may begin with a “Vision … a simple image… word… or phrase… It’s what you do with it which, determines the end result… “Reality”.

Print Plus More Advertising
makes the difference and is the difference. We turn your “Visions” into “Reality”.
We are centered on providing clients with the means and tools needed to take their business to the next level by offering a variety of services. With Print Plus More Advertising as part of your team, a company can devote more time to internal resources to keep the business running effectively.

We help clients capture and define target audiences, generate new business, increase client retention rates, fulfill design and printing needs, implement promotional campaigns and institute media advertising campaigns of all forums. In order for businesses to overcome an unyielding economy, having a solid direct marketing plan creates a need of urgency amongst customers.

In order for marketing efforts to be successful, communication is extremely important. Print Plus More… listens to you the client and takes into account your expectations, company goals and needs. As part of the marketing campaign, we help you track advertising efforts, so advertising dollars are not wasted, but maximized to bring the best possible return for your money spent and reach as many potential customers as possible.

Advertising & Marketing are the keys to success, therefore, your success is our success.