Print Media Centr https://printmediacentr.com Print Long and Prosper | The Printerverse Mon, 11 May 2026 22:26:07 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://printmediacentr.com/wp-content/uploads/2025/06/cropped-PMC-site-icon-512-x-512-1-32x32.png Print Media Centr https://printmediacentr.com 32 32 173480890 Master Customer Acquisition with the Chicken Strategy https://printmediacentr.com/customer-acquisition-and-the-chicken-strategy/ Mon, 11 May 2026 22:26:07 +0000 https://printmediacentr.com/?p=45253 Customer acquisition doesn’t always start with marketing, sometimes it starts with a $5 chicken. In the United States, there’s a warehouse retailer called Costco known for selling bulk goods at discount prices. One of its most popular items is a hot, ready-to-eat 3 lb. rotisserie chicken that costs $4.99. In many places, including Costco, you […]

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]]> 45253 Small Creative Agencies Are Panicking and Print Can Save Them https://printmediacentr.com/how-printers-help-small-creative-agencies/ Mon, 11 May 2026 22:24:52 +0000 https://printmediacentr.com/?p=45242 Right now there’s a desperate and receptive audience for printers: owners of small creative agencies. They’re screaming into their pillows and clenching their stress balls. Why? Artificial intelligence. It’s hitting them hard. They’re looking around wildly, trying to give clients something that AI can’t generate. Who can help? Why printers, of course, and I’m going […]

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]]> 45242 Leading the Townsizing Trend Through Local Print Marketing https://printmediacentr.com/townsizing-and-local-print-marketing/ Tue, 21 Apr 2026 13:48:37 +0000 https://printmediacentr.com/?p=45218 Local print marketing is having a moment. As consumers rethink where to spend on summer vacations and experiences, there is an opportunity to capture that shift and turn it into local engagement and revenue. In a previous post, we explored how printers can local up their print sales to combat rising fuel costs. Read it […]

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]]> 45218 The Print Pivot Is Here, And It’s Driving Powerful Change https://printmediacentr.com/the-print-pivot-is-here/ Tue, 21 Apr 2026 13:46:07 +0000 https://printmediacentr.com/?p=45203 This year, all of my consulting clients in the print and publishing industry are pivoting. This print pivot isn’t about turning away from something that’s failing. They’re turning toward opportunities where they can shine brighter and serve better. In my entire career, I’ve never had a point when every single client is working on the […]

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]]> 45203 Local Up Your Print Sales to Combat Rising Fuel Costs https://printmediacentr.com/local-up-print-sales-to-combat-fuel-costs/ Tue, 17 Mar 2026 13:45:54 +0000 https://printmediacentr.com/?p=45151 Fuel prices are rapidly climbing right now, which sends a tsunami of rising costs through the economy. Print sales and print budgets may start going underwater sooner than you may think,  as the cost of making and moving goods goes up every day, and products get more expensive. Gas costs more, travel costs more, and […]

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]]> 45151 Volunteer for an AI Committee to Boost Your Print Career https://printmediacentr.com/ai-committee-powers-up-your-print-career/ Tue, 17 Mar 2026 13:44:23 +0000 https://printmediacentr.com/?p=45136 If you’re looking for a way to get ahead in your print career, the AI committee at work is the perfect place to volunteer. Helping your employer with AI-related issues may seem like a daunting task, but it’s actually ideal. No one expects you to be an expert at first, so you’ll be able to […]

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]]> 45136 AI and Print Through the Five Stages of Grief https://printmediacentr.com/ai-and-print-the-five-stages-of-grief/ Mon, 16 Feb 2026 23:15:07 +0000 https://printmediacentr.com/?p=45075 AI and print are beginning to explore a new working relationship. Artificial intelligence may not be flooding production floors yet, but it is reshaping how art is created before print ever enters the picture. New technology brings new challenges, especially when tools can generate artwork and files that appear ready for production. The five stages […]

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]]> 45075 How to Measure What Matters in Print Business Growth https://printmediacentr.com/how-to-measure-print-business-growth/ Mon, 16 Feb 2026 23:13:32 +0000 https://printmediacentr.com/?p=45063 It’s imperative that print business owners measure the right things to gauge company growth. But how do you measure what matters? The short answer : understand your goals, define what success looks like in tangible terms, and build companywide improvement programs that unify your teams. That’s where youi being. With what matters. Things have to […]

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]]> 45063 Customer Collaboration Transforms Printers into Creative Hubs https://printmediacentr.com/customer-collaboration-printing/ Mon, 19 Jan 2026 22:35:56 +0000 https://printmediacentr.com/?p=45032 Customer collaboration has the potential to transform how printers position themselves, opening the door to becoming creative hubs for ideas, partners, and execution. Printers are surrounded by customer relationships that are far more complex than a job ticket suggests. Customers bring business goals, timelines, budgets, internal constraints, creative ideas, and outside partners into every engagement. […]

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]]> 45032 How To Improve Your Print Leadership Style For Better Results https://printmediacentr.com/print-leadership-style-for-better-results/ Mon, 19 Jan 2026 22:25:49 +0000 https://printmediacentr.com/?p=45024 If you’ve been wondering if you should improve your print leadership style to get better results, the answer is yes. Whether you are starting your print career or you’ve worked in the industry for decades, refining your leadership style can improve your personal effectiveness and get better results from those around you. LEADERSHIP STYLES ARE […]

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