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	<title>Priority Integrated Marketing</title>
	<link>http://priorityresults.com/blog</link>
	<description>Integrated Marketing</description>
	<lastBuildDate>Thu, 16 Feb 2012 21:44:43 +0000</lastBuildDate>
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		<title>State of Email Marketing in Financial Services</title>
		<description><![CDATA[In a comprehensive 28-page report titled The State of Online &#38; Mobile Banking, comScore explores challenging topics such as email marketing, social media, online customer engagement and more from a financial marketer&#8217;s perspective. The report can help answer questions such as: Are consumers interacting with financial institutions via social media? Is email marketing still effective? Are [...]]]></description>
		<link>http://priorityresults.com/blog/state-of-email-marketing-in-financial-services/</link>
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		<title>Webinar: PPC and SEO for Hospital Service Line Marketers</title>
		<description><![CDATA[Last month, Priority’s Jason Douglas and I presented “PPC and SEO for Hospital Service Line Marketers.” Learn more by reading the recap below or by viewing the slides on slideshare (also below).

Jason and I focused the webinar on three main areas:

Relationship Between PPC and Organic SEO
Marketers often worry about how to balance these two tactics. [...]]]></description>
		<link>http://priorityresults.com/blog/webinar-ppc-and-seo-for-hospital-service-line-marketers/</link>
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		<title>Long Timelines? 5 Tips for Dealing with Last-Minute Info</title>
		<description><![CDATA[To paraphrase Mark Twain, rumors of the death of print have been greatly exaggerated. The good news is you can use print to reinforce and complement your messages through interactive channels.
However, if you’re like many communications pros working on print pubs, one of your challenges is balancing time. By the time you get input from [...]]]></description>
		<link>http://priorityresults.com/blog/long-timelines-5-tips-for-dealing-with-last-minute-info/</link>
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		<title>Target Your Inactive Email Subscribers</title>
		<description><![CDATA[Did you know that 70-75% of your email list is inactive? That means only 25-30% of your email list is active. If this was high school, you would be failing. Luckily when it comes to email marketing, it&#8217;s an open book world. So open your &#8216;books&#8217; and follow the steps below. I&#8217;ll start with steps to help [...]]]></description>
		<link>http://priorityresults.com/blog/target-your-inactive-email-subscribers/</link>
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		<title>Webinar: How Financial Institutions Are Leveraging Social Media</title>
		<description><![CDATA[Last month, Priority’s Brian Bierbaum presented “How Financial Institutions Are Leveraging Social Media”. I recently interviewed him to hear what he had to say about the presentation.

Download audio file (Jim_Brian_December_2010_Webinar_Interview1.mp3)
Brian explained to me that he covered a lot of ground, but focused on:

Examples and case studies showing how credit unions and banks are using social [...]]]></description>
		<link>http://priorityresults.com/blog/webinar-how-financial-institutions-are-leveraging-social-media/</link>
			</item>
	<item>
		<title>SOPA and PIPA: Copyright Protection or Threat to Free Speech?</title>
		<description><![CDATA[When Wikipedia chose to &#8220;go dark&#8221; by shutting down its site last Wednesday, people really took notice. Google took a symbolic stand by blacking out its iconic name on its homepage and many other sites took a stand as well.
This online protest (and others that occurred offline) had an impact. Both SOPA and PIPA were [...]]]></description>
		<link>http://priorityresults.com/blog/sopa-and-pipa-copyright-protection-or-threat-to-free-speech/</link>
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		<title>Olympic Ban on Volunteers and Social Media</title>
		<description><![CDATA[Jason Douglas, Priority&#8217;s social media strategist, woke up bright and early last week to speak with a Minneapolis-based radio station about the recent news that Olympic organizers have effectively banned social media for volunteers. Hear his take on the ban and my take on how Olympic organizers could have learned a thing or two from [...]]]></description>
		<link>http://priorityresults.com/blog/olympic-ban-on-volunteers-and-social-media/</link>
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		<title>2012 and 2013 Hospital Marketing Trends: We Want Your Input!</title>
		<description><![CDATA[The Society for Healthcare Strategy and Market Development is working hard to bring Connections 2012 attendees a line-up of speakers that address topics on top of your to do list for 2012 and 2013. Below are some insights into what I think will be hot topics in 2012 and an opportunity to give your feedback.

2012 [...]]]></description>
		<link>http://priorityresults.com/blog/2012-and-2013-hospital-marketing-trends-we-want-your-input/</link>
			</item>
	<item>
		<title>Credit Union Contest Microsite Engages 33,734 Unique Visitors</title>
		<description><![CDATA[When we started developing a microsite for one of our financial services clients, we anticipated that the contest could go viral. However, we quickly learned there’s no limit to the extent an audience will go to win a contest. Read on for the play-by-play and results.

The Contest
As part of their “people helping people” philosophy, Michigan [...]]]></description>
		<link>http://priorityresults.com/blog/credit-union-contest-microsite-engages-unique-visitors/</link>
			</item>
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		<title>Interview with Ken Parker of Valley Health System: Service Line Marketing</title>
		<description><![CDATA[Recently, I had the opportunity to speak with Ken Parker, director of communications &#38; marketing for Valley Health System. This year, Ken and his team had an interesting mission: become the first facility in northern New Jersey to offer Gamma Knife radiosurgery. In the face of a few obstacles, Ken explained to me how he [...]]]></description>
		<link>http://priorityresults.com/blog/interview-with-ken-parker-of-valley-health-system-service-line-marketing/</link>
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